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Lucasfilm brings hyper reality Star Wars experience to a theatre in London

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Lucasfilm brings hyper reality Star Wars experience to a theatre in London

 

Lucasfilm’s immersive entertainment division-ILMxLAB has teamed up The Void which combines physical sets with real-time interactive effects to create fully immersive worlds.

This new hyper reality Star Wars experience is currently running at Westfield shopping centre, the first of its kind in London.

Star Wars: Secrets of the Empire will transport viewers into the Star Wars universe allowing them to walk through hyper reality interactive sets with real-time special effects and innovative technology.

They will be disguised as storm troopers on the molten planet of Mustafar in a mission to recover Imperial intelligence vital to the Rebellion’s survival, it has been reported. The experience is set in a timeline that precedes Rogue One.

It will run until March 7 at Westfield London before moving to Downtown Disney District in California in January.

 

CAA-GBG Global Brand Management Group sign on three partners

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CAA-GBG Global Brand Management Group sign on three partners

 

CAA-GBG Global Brand Management Group has signed on three new partners viz. Jacmel Jewelry, Animal Adventure and FloraCraft to develop a variety of products for The Hershey Company’s North American licensing programme.

While Jacmel Jewellery has been tapped to create a range of Hershey’s- and Hershey’s Kisses-themed jewellery, Animal Adventure will introduce a line of plush assortments for Valentine’s Day and Easter 2018, with plans to expand the lineup into every day and seasonal products.

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Lastly, FloraCraft will introduce Hershey’s to the crafting market with an exclusive line of foam shapes and accessories. Crafting sheets will launch this holiday season with a complete rollout slated for holiday 2018.

“We have seen tremendous consumer response to the seasonal products we’ve brought to market over the last year. We are excited to extend the iconic brands of The Hershey Company to additional categories, helping fans share special moments with their loved ones,” said Laura Kaufmann, director, licensing, CAA-GBG.

The new Hershey’s products are slated to hit the North American market in 2018.

 

Mondo TV Iberoamerica in a multi-country publishing deal with Pengiuin Random House

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Mondo TV Iberoamerica in a multi-country publishing deal with Pengiuin Random House

Mondo TV Iberoamerica has entered into a major multi-country publishing deal with Pengiuin Random House Grupo Editorial for Heidi Bienvenida.

Heidi Bienvenida is the hit property based on Mondo TV Iberoamerica’s first live-action TV production Heidi Bienvenida a Casa and the upcoming Heidi Bienvenida al show.

The two year license agreement will see Penguin Rando House Grupo Editorial, an imprint of Penguin Random House International launch more than ten titles inspired by the popular comedy drama for teens.

The books will be published in Spanish for the Latin American market,and will be published in Colombia, Chile, Argentina, Uruguay and Paraguay.The first titles will appear in March next year.

Maria Bonaria Fois, general manager of Mondo TV Iberoamerica, said, “We are thrilled to be able to announce this publishing deal for Heidi Bienvenida. Penguin Random House, one of the most important names in world publishing, is an ideal partner for Heidi and will further build on the success of the TV series and licensing programme with these wonderful new titles.”

Twin-Star International gearing up to unveil new company brand and logo soon

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Twin-Star International gearing up to unveil new company brand and logo soon

Twin-Star International, a leader in electric fireplaces and a designer and manufacturer of home furnishings is all set to unveil its new company brand and logo along with new products at the Las Vegas Market that goes on from Jan. 28 to February 1. Its remodeled Las Vegas showroom is located in World Market Center.

For this endeavour, Twin-Star International will turn to Twin Star Home and launch new overall merchandising strategies as well as six lifestyle collections in collaboration with award-winning designer and creative strategist, Jena Hall.

“This announcement marks an important evolution of our company and expansion beyond our current successful core fire products,” said Lori Gonzalez, CEO. Twin-Star International. “Looking through the lens of our consumers, we will focus on creating new and design-rich home furnishings that offer innovation that matters to consumers and enhances not only their environment and aesthetics but also the way they live,” she added.

Twin-Star has invested in proprietary consumer market research that has provided its product development team with valuable insights into their core consumers and what is important to them.

This research has helped the company better understand consumer lifestyles and behaviours as it relates to how they live, work, and entertain in their homes as well as how they shop and buy, and has enabled Twin-Star to expand its home entertainment, living room and home office categories.

Twin-Star International is an award-winning manufacturer of home furnishings, including electric fireplaces and furniture, many with integrated media solutions.

 

NBA teams up with Fanatics to launch online NBA stores

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NBA teams up with Fanatics to launch online NBA stores

The National Basketball Association has teamed up with Fanatics to launch official online NBA stores across the Asia-Pacific.

The partnership that will help grow the NBA’s existing relationship with the sports apparel company will feature a variety of men’s, women’s and youth products from all 30 teams.

In addition, the online stores will feature on-court apparel from Nike, the leagu

e’s official outfitter; a range of merchandise from partners including New Era and Mitchell & Ness and exclusive fan products such as personalised team jerseys.

“The NBA is becoming an increasingly global league and we’ve seen a significant uptick in fandom across several regions throughout Asia,” sai Steve Davis, president, Fanatics International. “This level of growth is very exciting, and Fanatics is committed to providing a best-in-class online shopping experience to provide these passionate fans with easy access to the largest assortment of officially licensed NBA merchandise available for all 30 teams,” he added.

The official online NBA stores are now available in Australia, Cambodia, Japan, Laos, Malaysia, Mongolia, New Zealand, Singapore, Thailand and Vietnam.

 

Tomy Intl. launches two new video games

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Tomy Intl. launches two new video games

To coincide with the release of video games namely Pokémon Ultra Sun and Pokémon Ultra Moon, the company’s master toy licensee Tomy International has launched the second generation Pokémon Z-Power Ring and Z-Crystals.

The two happen to be Nintendo compatible bracelets that will provide players with additional in-game synchronisation features for an enhanced gameplay experience through lights, sounds and vibrations.

“We know Pokémon fans will be thrilled to see these added features to the Z-Power Ring and Z-Crystals,” said Morgan Weyl, director boys’ toys, Tomy International. “The feedback on the first generation of Z-Ring was very positive, and the idea was to provide a deeper experience than before thanks to more in-game synchronization when using Nintendo 3DS family systems as well as equal fun in role play mode. Enhancing your video game experience or simply acting out Pokémon adventures at home you will truly feel like a Pokémon Trainer,” he added.

Tomy’s new Z-Power Ring and Z-Crystals are now available at GameStop, Amazon, Target, Toys ‘R’ Us and other major retailers. The video games Pokémon Ultra Sun and Pokémon Ultra Moon are also available now.

 

Nelvana gets into publishing; set to launch series of books

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Nelvana gets into publishing; set to launch series of books

In its zest to get into publishing, Corus Entertainment’s Nelvana has tapped Chouette Publishing to launch a series of books inspired by its original pre-school series Ranger Rob. The news of Ranger Rob‘s move into publishing comes as Nelvana continues to expand the brand.

The agreement covers English and French rights in Canada and the US, with initial titles set to launch in April. First up are two titles for kids ages three to eight viz A Campfire Story and Nature Quest. 

 Additional books including storybooks, readers and novelty formats will be released beginning in fall 2018.

Recently given a go-ahead for a second season, Ranger Rob follows the titular character and his friends as they go on adventures in Big Sky Park.

The animated series premiered on Corus-owned Treehouse in Canada last fall, and NBCUniversal-owned Sprout broadcasts the toon in the US.

In November l, Nelvana had partnered with Round Room Presents to bring the series to the stage in a live global tour. Locations and dates for the tour will be announced in May with the show officially kicking off in Canada later in 2018.

 

 

 

 

 

Cadbury Dairy Milk to celebrate the arrival of new Peter Rabbit movie

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Cadbury Dairy Milk to celebrate the arrival of new Peter Rabbit movie

Cadbury Dairy Milk will celebrate the arrival of the new Peter Rabbit movie next March with a special on-pack promotion. According to reports, the initiative will offer five families the chance to win a holiday to the Lake District.

The Lake District, also known as the Lakes or Lakeland, is a mountainous region in North West England. A popular holiday destination, it is famous for its lakes, forests and mountains and its associations with the early 19th century writings of William Wordsworth and the other Lake poets  like Beatrix Potter and John Ruskin.

The promotion will run across the Easter portfolio and will include a new Cadbury Dairy Milk Peter Rabbit Easter Egg and Toy pack. This will feature a Cadbury egg and a Peter Rabbit or Flopsy Rabbit toy. Other prizes will include tote bags, bunny ears and carrot pens. Themed POS and displays will also be available for retailers.

Mondelēz International will launch the on-pack promo.

 

Special commemorative note launched to celebrate the arrival of latest Star Wars film

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Special commemorative note launched to celebrate the arrival of latest Star Wars film

To mark the 40 years of British creativity behind the Star Wars films, an official commemorative note has been launched to celebrate the arrival of Star Wars: The Last Jedi.

The note is available exclusively from eBay. And with 100% of the money raised to be donated to Together for Short Lives, the note forms part of the special initiative.

The note has been created by British company De la Rue, which provides currency to over two thirds of the world’s countries including the UK.

eBay is the home to the limited edition run of 1,000 commemorative notes available at a fixed price of £100, plus a further 50 unique premium notes up for auction.

They incorporate an original light side/dark side artwork composition and several special features including serial numbers; pattern work of the First Order and Resistance emblems; hidden scenes (discoverable under 365nm UV light); hidden messages in microtext (discoverable with an eye glass); a message in Aurebesh, one of the languages of the galaxy and the signature of director/writer Rian Johnson.

The 50 unique, premium notes will also include an intaglio and each will have a unique, sequenced serial number.

The link between the Star Wars franchise and the UK began over 40 years ago with production launch of Star Wars: A New Hope.

Speaking on the occasion, Creative Industries Minister Matt Hancock said, “We are thrilled the new Star Wars film will be celebrated with a commemorative note. The film proudly flies the flag for the UK’s creative industries.”

“Shot at the iconic Pinewood Studios, it features some of the best British talent in front and behind the cameras and bodes well for the future of UK film. Star Wars is part of the huge success of our film industry,” he concluded.

 

Beano Studios acquires first international sale of Dennis & Gnasher Unleashed

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Beano Studios acquires first international sale of Dennis & Gnasher Unleashed

Beano Studios has completed its first international sale of its hit original series namely Dennis & Gnasher Unleashed.

Following the successful UK launch that secured the most watched spot on CBBC in its first week, the series will air on ABC ME in Australia.

The show launched on CBBC this autumn showcasing a new look for Dennis, Gnasher and the gang besides introducing a new host of characters to Beanotown.

Allison Watkins, EVP global consumer products and TV distribution at Beano Studios, said, “This is a hugely important moment for Beano Studios. Following the amazing reaction at Mipcom ealier this year, it is wonderful to welcome ABC to the Beano family as the first international broadcaster to come on board with Dennis and his friends.”

“Our amazing group of friends have struck a chord with international territories and we are confident that global audiences will love Dennis, Gnasher and new friends JJ and Rubi as much as UK audiences have done.

“It shows there is an audience yearning for fun and mischievous storytelling, where our group of friends are front and centre of all the action,” he added.

 

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