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HRX eyes turnover of Rs. 500-crore by 2020

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HRX eyes turnover of Rs. 500-crore by 2020

Fuelled by expansion in product categories and offline presence last year, Hrithik Roshan’s fashion brand HRX is eyeing a turnover of Rs. 500-crore by 2020 from its apparels and footwear section.

Besides, the company, which is co-owned by Hrithik Roshan and Exceed Entertainment, is looking to foray into personal care, sunglasses and backpack categories through licensing.

“We are aiming at a turnover of Rs. 500 crore in the next three years from the apparels and footwear section. In between we are in plans to expand the product categories and offer more in the space of active wear,” said Exceed Entertainment Managing Director and HRX co-founder Asfar Zaidi.

HRX, that has an exclusive association with Myntra for its range of products, got in a revenue of about Rs. 100 crore last year. The company which sells its products online is chalking out its calendar to expand in the offline space through multi brand outlets (MBOs) and exclusive brand outlets (EBOs).

The company recently launched HRX workout and MI HRX fitness band marking its entry into the physical fitness space and is exploring to enter into various new categories to augment its brand.

National Football League (NFL) in an agreement with Timex

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National Football League (NFL) in an agreement with Timex

The National Football League (NFL) has inked a licensing agreement with US watchmaker Timex, a wholly owned subsidiary of Dutch conglomerate the Timex Group.

As per the deal, Timex will design and create watches honouring each of the 32 teams of the pre-eminent football league.

Casual, dress and sporty watches will be made available to the men’s, women’s and youth markets for prices ranging from US$24.95 to US$89.95. The watches will feature NFL team logos along with matching dial and strap colours.

The length and financial terms of the agreement have not been disclosed  though. The partnership represents Timex’s first sports licensing deal.

“We know fans, we are fans,” commented Mike Harrington, senior vice president of the Timex Sports Business Unit. “It’s an honour to be a part of every fan’s excitement and pride. We know how it feels to put your jersey on for game day, we’ve extended that feeling to your wrist and every day, he added.

“This is more than just a licensing deal, it’s a true connection between iconic American institutions. The NFL is the first license in Timex’s new sports venture. Additional professional sports leagues and colleges will be available in early 2018,” Harrington concluded.

 

Lima adds two office bearers to its team

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Lima adds two office bearers to its team

 

The International Licensing Industry Merchandisers’ Association (LIMA) has added two new executives to its team in the form of Gisela Abrams who has been tapped as SVP of global partnerships and Sharon Weisman who has been named senior director of global business development.

Weisman assumed her new role on January 2 while Abrams will join LIMA with effect from January 22. Both Abrams and Weisman will report to LIMA EVP Maura Regan.

Abrams hails from Sesame Workshop, where she served as VP of international media business, Asia Pacific. In that role, she was responsible for overseeing the Sesame Street brand and its strategic development in the Asia-Pacific region as well as managing the business, content distribution and marketing in diverse territories. Abrams has also previously worked at the Jim Henson Company.

Before joining LIMA, Weisman worked with business-to-business event organizer UBM, which is also the owner of Licensing Expo. As advertising manager at UBM, she was responsible for all media sales across platforms for License Global, as well as acquiring sponsorships and executing promotions for event organized by UBM’s Global Licensing Group.

 

Vikram Bhatt sketches plan for his OTT app

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Vikram Bhatt sketches plan for his OTT app

A few weeks ago, we had reported that filmmaker Vikram Bhatt was in plans to launch his own OTT on his birthday on January 27.

According to Bhatt, the app would be known as ‘VB on the Web’, just like his YouTube channel that was launched last year.

The filmmaker has an interesting plan for the app. He wants to move away from the monthly SVOD (subscription video-on-demand) system that’s currently prevalent in the OTT market and make his audiences pay per show with ‘ticket’ prices as low as 10 to 20 rupees.

The app will start with three shows – Untouchables (starring Bhatt himself), Twisted 2 and Maya 2. This platform will also be open to external producers to put up their content on a revenue-sharing basis.

For beginners, Bhatt has already had the audience sample his content. Loneranger Productions, a company he launched in 2016 for digital, content has put up seven web series on his YouTube channel also called VB on the Web.

Titles there have had consistent views, with some crossing the million-view mark; perhaps it is what pushed him to go for his own platform.

 

FC Barcelona and Liverpool FC in an agreement for the transfer of Philippe Coutinho

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FC Barcelona and Liverpool FC in an agreement for the transfer of Philippe Coutinho

 

In an unique collaboration, FC Barcelona and Liverpool FC have reached an agreement for the transfer of Philippe Coutinho. The said player reportedly stands to get $192 million (€160 million / ₹ 1,220 crore) from the five-year deal.

Coutinho will sign a contract for the remainder of the season and five more with FC Barcelona and will have a buyout clause of $ 481 million (€400 million).

The contract makes the 25-year-old Brazilian midfielder the third most expensive deal in football history. The signing is bettered by only the Neymar-Paris-St-Germain deal for $271 million and the $225 million PSG has agreed to spend for Kylian Mbappe for a loan spell from Monaco. Neymar remains the most expensive footballer ever.

The midfielder arrives at FC Barcelona after demonstrating his class as a player with Liverpool and the Brazilian national side.

“Liverpool FC can confirm Philippe Coutinho will be leaving the club after a transfer agreement was reached with FC Barcelona, subject to medical and agreement of personal terms. The player now has permission to complete the usual formalities to conclude the transfer immediately,” Liverpool has stated in a press statement.

The 25 year-old is expected to train with his new team-mates today and even be available to make his Barca debut in the Copa del Rey against Celta Vigo on Thursday evening.

Born on 12 June 1992 in Rio de Janeiro, Brazil, Coutinho is one of the most talented midfielders in the world with the potential to get even better.

He began his footballing career in his home town with Vasco de Gama. At the age of just 18, he moved to Europe to begin a new stage of his career at Serie A giants Inter Milan with whom he would go to make his Champions League debut.

After two and half seasons in Milan and six months in Barcelona with the city’s other club Espanyol, Coutinho made the move to the Premier League when he signed for Liverpool in January 2013.

With the five times European Champions, the Brazilian quickly established himself as a key player at the club.

 

Toon Goggles in a content deal with OTT provider Xumo

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Toon Goggles in a content deal with OTT provider Xumo

Kids’ service Toon Goggles has signed a new content deal with the OTT provider, Xumo to offer free children’s entertainment to 20 million homes.

The distribution agreement will work via Xumo’s international network of smart TV integrations including LG’s Channel Plus, Panasonic and Vizio smart TVs in the US and Canada.

Toon Goggles will appear as channel 602 on smart TVs, set top boxes and mobile devices pre-installed with Xumo.

“We are extremely proud to showcase our high quality children’s programming on Xumo and especially on LG smart TVs via Channel Plus. We believe Xumo is a great vehicle for free media content I today’s OTT marketplace,” said Jimmy Hunyh, director of partner relations, Toon Goggles.

“With a variety of branded channels and premium digital content, Xumo caters to the whole family’s entertainment experience,” he added.

 

Monster Entertainment inks agency representation agreement with Team Entertainment

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Monster Entertainment inks agency representation agreement with Team Entertainment

Monster Entertainment has inked an agency representation agreement with Team Entertainment for its pre-school property The Day Harry Met…? in Italy.

Under the influence of the agreement, Team Entertainment will build a consumer products programme around the property throughout Italy.

“We are delighted to work on this brand and make it a successful one for the preschoolers,” said Maria Romanelli, chief executive officer, Team Entertainment. “We feel it has great potential with its animation treatment along with both its educational and humorous content that will fit into numerous product categories in Italy and beyond. These areas include publishing, toys, back-to-school and apparel.”

Very recently, Monster Entertainment had signed a publishing deal that will see The O’Brien Press release a series of picture books based on the show’s format in the U.K. and Eire. The books will be available later in the year.

“The Day Harry Met…?” is now airing on Rai Yoyo in Italy.

 

Universal Brand Development floats contest with Tongal

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Universal Brand Development floats contest with Tongal

In order to celebrate the 25th anniversary of Jurassic Park’s theatrical release as well as the upcoming release of Jurassic World: Fallen Kingdom, Universal Brand Development and creative network Tongal have come together to launch a user-generated content contest.

To promote the contest, a video was released that uses fan-generated content with special guests Chris Pratt and Bryce Dallas Howard.

The contest invites fans from across the globe to submit videos where they either relive or recreate their favourite moments from the Jurassic Park film.

Fans who choose to relive their favorite moments from Jurassic Park have been asked to submit a video of their favourite scene from the film and the impact it had on them.

Alternatively, fans who want to recreate their most memorable moments are encouraged to use their imaginations to create scenes using animation, illustration, toys, family members, costumes, pets, special effects and more.

Up to 48 winners will be awarded $250 each as well as Jurassic Park merchandise. In addition, their videos will be shared with fans across Jurassic World social channels. Two grand-prize winners will be selected to receive $1,000 plus Jurassic Park products and DVD set.

 

Bay Tek Games acquires DBG

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Bay Tek Games acquires DBG

According to Dimensional Branding Group (DBG)’s Larry Seidman, Arcade game supplier Bay Tek Games has acquired DBG to form a new group to handle inbound/outbound licensing.

DBG will remain in the San Francisco area and continue with its client roster, one of whom, Skee Ball Industries, was purchased by Bay Tek in 2016.

Cosequently, Seidman and DBG partner John Leonhardt will license out of Bay Tek’s arcade brands including Skee Ball, Big Bass Wheel, Hot Shot, Quick Drop and others. Prior to its sale to Bay Tek, DBG had got into several licensing deals for Skee Ball.

Bay Tek plans to extend the brand to licensed tabletop and handheld games later this year, averred Seidman. The company also licensed Jakks Pacific for its Pull My Finger brand that was launched in December as a tabletop game at Toys R Us.

Bay Tek also unveiled inbound licensed games including Scooby Doo and Perfection in the late 2017, informed Seidman.

Under the new ownership, DBG also will offer business development services in addition to licensing.

 

Number of Game of Thrones characters to feature on Royal Mail stamps

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Number of Game of Thrones characters to feature on Royal Mail stamps

Royal Mail has said that a number of Game of Thrones characters will feature on a new series of stamps.

Ten characters are featured in the set including Jon Snow, Arya Stark, Tywin Lannister, Eddard Stark, Olenna Tyrell and Cersei Lannister among others.

To be launched on January 23, the collection of 15 first class stamps aims to highlight British contributions to the fantasy TV programme.

The launch comes ahead of the HBO show’s eighth and final series,which is expected to air in 2019.

Royal Mail will also launch a five-stamp sheet which features the Night King and his undead White Walkers while there will also be a Westeros Bundle, Presentation Pack, Framed Stamps and Limited Edition Medal Covers.

 

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