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Chai Point working its way to get into China

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Chai Point working its way to get into China

In its intention to get into China, tea cafe chain Chai Point is exploring the possibility of entering into alliances with local partners in China and other countries.

“Chinese consumers are now discovering the power of local brands and we will look at strategic alliances and may also seek franchises in the region. We have to look at ways to sell our teas in China,’’ Amuleek Singh Birjal, Founder & CEO, Chai Point has reportedly said.

Birjal returned from Beijing after having studied local stores like Heitea which has its tea cafes spread in the country.

While Starbucks already has more than 2,000 cafes in China, its local tea cafes which are now giving it competition is seeking an opportunity to enter the region.

China is ahead of India in terms of infrastructure and purchasing power when it comes to tea cafes.

“Non-milk and iced tea are healthier options which have high volumes in China and is a big area of growth. We may seek transfer of knowledge in these categories as well,’’ Birjal added.

In India, Chai Point considers itself the largest player among tea start-ups with revenues at ₹100 crore.

Kids TV veteran Sarah Muller all set to join SPTN this April

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Kids TV veteran Sarah Muller all set to join SPTN this April

After accepting the position of Vice President at Sony Pictures Television Networks (SPTN) where she will helm its growing UK children’s and youth portfolio, Kids TV veteran Sarah Muller is set to put in her papers at Viacom-owned Channel 5.

Starting this April, Muller will lead SPTN’s linear and AVOD kids brands including POP, Tiny Pop, POP MAX and the recently launched AVOD service POP FUN, alongside SPTN’s music channel portfolio.

She will report directly to Kate Marsh, SPTN’s EVP for Western Europe and International Networks.

Ex-CiTV head Jamila Metran has been serving as acting head of Sony’s children’s channels in Western Europe since last year, covering for Francesca Newington’s maternity leave. Newington is not coming back to Sony.

A longtime BBC Children’s executive, Muller joined Channel 5 in November 2016, stepping into the role previously held by Jessica Symons. During her tenure, Muller was responsible for commissioning and acquiring kids programming for the channel. She also oversaw the redesign of its popular children’s block, Milkshake.

Prior to Channel 5, Muller spent a decade at the BBC moving from head of acquisitions for CBBC to creative director, where she developed hit programs like Danger Mouse, Strange Hill High, Harriet’s Army, Wolfblood, The Dumping Ground and Just William.

The hire follows the December launch of SPTN’s new dedicated kids app POP FUN. Aimed for kids ages three to 10, the service provides shows, games, galleries and competitions from all three of Sony’s UK kids networks.

In other recent SPTV kids activity, free-to-air Tiny Pop acquired Animaccord’s hit pre-school series Masha and the Bear that debuted in December last.

 

Claudia Schiffer celebrating 30 years of with release of new book

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Claudia Schiffer celebrating 30 years of with release of new book

Celebrating 30 years in the fashion industry, style and beauty icon Claudia Schiffer recently added best-seller to her list of accomplishments as her new book, luxury hosiery, footwear and make-up collaborations have proven a resounding success.

Brokered by IMG, the showpiece book and three capsule collections were launched by Claudia at an array of international events in New York, Paris, Milan, London and Berlin from September to November 2017.

Claudia said, “After 30 years of modelling, fashion, make-up and working with the best in the business, I know quality and knew exactly what I wanted from these partnerships. I couldn’t be happier with the finished products and am excited to see how successful they have been in such a short time. I’m already looking forward to unveiling the next collections.”

The Rizzoli photographic book titled ‘Claudia Schiffer’ debuted at the number one spot on Amazon’s ‘Best Fashion Models’ list, while the ‘Layercake’ cream lipstick from her makeup line launched as the top-selling lipstick in private high-end perfumeries in Germany in October. Other best-selling products included mascara and a transparent setting powder, which sold-out across Europe in the first month.

Several best-selling collaborations have also garnered a lot of attention and proven to be halo pieces including the ‘Le Marais Boot 85’ and ‘Lou Lou’s Pump 105’ from Claudia’s CLAUDIA SCHIFFER FOR AQUAZZURA footwear line, and the ‘Overknee Tight’ and ‘Bodysuit’ from her ‘Claudia Schiffer Legs’ collection with KUNERT.

Claudia’s collaborations are available internationally online and in prestigious retail locations in key markets, such as Net-A-Porter, Harrods, Selfridges, Collette, Barneys and SAKS. The make-up line has launched in 20 countries with international expansion planned for the USA, UK and Asia in 2018.

Following the success of the debut capsule collections, new lines for Claudia’s make-up, hosiery and footwear are in development and slated to launch in February, spring and autumn 2018, respectively.

 

 

Brands with Influence names Brandgenuity as its exclusive licensing agency

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Brands with Influence names Brandgenuity as its exclusive licensing agency

Brands with Influence has named Brandgenuity as its exclusive licensing agency for Fur Babies World in the US and Canada.

Fur Babies, a CGI animated YouTube series tells the story of the characters who protect the Dream Tree, ensuring the magical world they inhabit is kept in balance and that children everywhere enjoy dream-filled sleep. It takes team work, friendships, laughter, problem-solving and care to ensure that the Dreamstars prevail and children everywhere can have wonderful dreams.

The brand has achieved enormous success as a toy line and YouTube series in the UK, where it is marketed as Bush Baby World.

“We are blown away by how this brand has taken off in the UK. Now, with Brandgenuity as our licensing agency and Moose Toys as our toy distribution partner in North America, we are guaranteed to succeed,” said Martin Lowde, managing director of Brands with Influence

Just last year, the Fur Babies World toy line took the UK market by storm under the name of Bush Baby World. Rebranded for the US market, Moose Toys will launch its master toy line in Spring 2018 chain-wide at Walmart followed by a broader rollout to other retailers.

Kids love the Fur Babies as they come alive with wiggly eyes and waggly ears. Kids will enjoy the Fur Babies World website, where they can engage further with the characters they love.

Brandgenuity plans to build a robust licensing program targeted at girls between ages 4 to10 and will extend the brand into categories including apparel and accessories, publishing, back-to-school, home and more.

Brandgenuity is an award-winning, global full-service brand licensing agency based in New York with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide.

Endemol Shine Group appoints Brands United to represent brand Master Chef in China

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Endemol Shine Group appoints Brands United to represent brand Master Chef in China

Global content creator Endemol Shine Group has taken the service of Brands United to represent the MasterChef brand for licensing in the Greater China region.

Under the influence of the agreement, Brands United will aim to build brand awareness in the Chinese market through merchandise and promotional efforts.

MasterChef is one of the most successful cookery TV shows in the world and has been adapted locally in 52 countries. Today, the brand extends across multiple licensed categories including publishing, consumer products, live events, travel, digital and more.

“MasterChef is not only one of the top formats in Endemol Shine’s catalogue but also a leader among worldwide food shows,” said William Tan, Managing Director, Endemol Shine China. “It’s our honor to collaborate with Brands United as consumers will enjoy the ‘MasterChef’ brand in diversified ways,” he added.

 

Dark Horse Comics in a licensing partnership with Mantic Games

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Dark Horse Comics in a licensing partnership with Mantic Games

Dark Horse  Comics has entered into a licensing partnership with Mantic Games for the worldwide rights to produce a game set in Mike Mignola’s inspirational Hellboy comic book universe.


The Hellboy board game will be a cooperative experience in which players face off against some of the comic’s most famous foes. Up to four people take control of iconic BRPD members such as Hellboy, Abe Sapien and Roger the Homunculus, before exploring gothic locations and uncovering ancient artifacts.

Set to make its debut in April 2018, the Hellboy board game will feature stunning, pre-assembled plastic miniatures that accurately capture the look and feel of Mike Mignola’s world famous comic series.

“Hellboy has a great cast of characters, diverse locations and legendary monsters from the pages of folklore and myth,” said Ronnie Renton, Mantic CEO. “The comics provide a fantastic foundation on which to build an immersive, fun and fast-paced cooperative board game that will let players experience some of their favorite moments from the series,” he added.

“Dark Horse is excited to work with Mantic Games on a Hellboy board game,” said Dark Horse Comics’ Chief Business Development Officer Nick McWhorter. “Mantic is not only a leader in the Miniatures Board Game category, but also have a thorough understanding of Hellboy and the BPRD storylines and how to integrate them into a game. We’re confident they can deliver a board game that fans of Hellboy and miniatures games alike can appreciate!”

Hellboy has appeared in graphic novels and comic books, prose novels and short story collections, two animated features, two live-action films, toy lines and all manner of merchandise.

 

Bon Bon Buddies named as Best Consumables Licensee 2017

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Bon Bon Buddies named as Best Consumables Licensee 2017

Bon Bon Buddies, the European manufacturer of character and branded confectionery, has been named as the Best Consumables Licensee 2017 at the inaugural Universal Studios UK Licensee Awards 2017.

The awards, which were held at the Universal Partner Day in Picture House Central, London, saw Bon Bon Buddies named among seven businesses as one of the entertainment giant’s top licensees for the year.

The confectioner was applauded for demonstrating the best performance, innovation and teamwork among some of the world’s most well-known brands and fellow finalists like Kinnerton, Finsbury Foods and Kraft Heinz.

With the lapping of the award, Bon Bon Buddies strengthened its existing relationship with Universal Studios, one which started in 2014 after the confectioner secured the license to produce Minion-themed products following the success of the animated comedy Despicable Me.

Justin Thomas, managing director of Bon Bon Buddies, said, “This is a fantastic way to round off a busy year for Bon Bon Buddies.

“Our products – from our own brand confectionery to licensed goods – require hard work at every level, and I am grateful for the support and efforts put in by our teams across the business who help to grow and nurture our successful relationships not only with Universal Studios, but with all of our partners,” he added.

Established in 1993, Bon Bon Buddies has grown to become Europe’s premier provider of licensed and own-brand character confectionery to more than 40 countries worldwide.

 

Hopster in an agreement with Sesame Street

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Hopster in an agreement with Sesame Street

The pre-school learning and entertainment app Hopster has got into an agreement with Sesame Workshop to include a suite of Sesame Street content on the platform across North America and the UK.

The collection will include short form Sesame Street segments called Global Grover, Count TV and Best Friends.

Hopster takes pride in featuring shows that are not only fun but have educational value too. With its focus on research-based early learning, Sesame Street will bring new assets to the platform to support the mission of helping kids learn through their favourite TV shows.

Global Grover shows kids the diversity of the world around them, teaching them about different languages, cultures and religions.

Count TV teaches simple mathematical concepts and counting and Best of Friends offers lessons presented by Elmo and Abby Cadabby about dealing with emotions.

Leila Ingram, head of learning at Hopster, said: “Hopster’s core mission of helping children learn while they play is, in many ways, like so much pre-school entertainment content, inspired by the incredibly high standards set by Sesame Street for nearly 50 years. We are honoured and excited to collaborate with Sesame Street and to be able to offer its cherished content to our Hopster users.”

Hopster is offering a limited number of Sesame Street episodes to users free of charge. Additional episodes can be accessed via a free seven-day trial of Hopster’s subscription.

Subscribers of Hopster can access newly-added Sesame Street segments as well as hundreds of further kids’ TV episodes, music, nursery rhymes and learning games.

 

Centum Books in a 3-year publishing deal with Marvel

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Centum Books in a 3-year publishing deal with Marvel

Centum Books has entered into a three-year publishing partnership deal with Marvel. The deal covers the Marvel Cinematic Universe including Marvel Studios’ Black Panther, Marvel Studios’ Avengers: Infinity War and the fourth Avengers film.

Centum formats will include movie tie in novels, illustrated storybooks, handbooks, activity, sticker and colouring books besides gifting lines for key seasonal events.

Additionally, original storybooks will be released as part of the recently announced Treasure Cove Stories range.

Geoffrey Reynolds, CEO of Centum Books said, “We are delighted to be joining forces with Marvel. This is an amazing opportunity to showcase our creative and strategic team focus within the wider context of UK publishing.We are looking forward to developing our formats further, as well as having the opportunity to work with such amazing brands.”

Fiona Macmillan, Managing Director of Centum Books added, “As a huge fan of all things Marvel, this is a dream for our team to be involved with.”

“Taking inspiration from the multi layered Universe of the MCU, we are aiming to reflect the richness of story and design in all of the publishing ranges and Centum will be working with the Marvel Publishing teams to deliver books to treasure. This is a very exciting time to be involved in publishing,” she added.

 

Sony/ATV sign licensing agreement with Facebook

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Sony/ATV sign licensing agreement with Facebook

Recently, Sony and ATV have signed a licensing agreement with Facebook Inc that will allow the social media platform’s users to upload and share videos from the music publishing company’s catalogue on Facebook and Instagram.

The multi-year deal will allow artists associated with Sony/ATV like Bob Dylan, Taylor Swift and Ed Sheeran earn royalties from the use of their music on the social media platforms.

Facebook’s deal with Sony/ATV follows a similar deal with Universal Music Group in December, to retain users and attract advertisers.

 

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