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Figurine of the Marvel superhero will be unveiled on the release day of Black Panther in India

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Figurine of the Marvel superhero will be unveiled on the release day of Black Panther in India

On the day of the release of Black Panther in India on February 16, the figurine of the Marvel superhero will be unveiled on the same day. The movie is much anticipated as a build-up to Avengers: Infinity War.

It will be unveiled in the presence of fans and there will be performance by Suresh Mukund and the Fictitious Dance Group on that very day. The figurine will also tour in Delhi.

As a special initiative for its promotion, the studio will be unveiling a rare and one-of-a-kind Glow In the Dark Black Panther figurine, it is understood. Encased in LED lights, the figurine lights up when the lights go off.

Bikram Duggal, Executive Director and Head, Studios, Disney India, exclaimed, “The Marvel Cinematic Universe has undoubtedly redefined the movie-going experience for the audiences today. The superhero genre is strongly resonating with Indian audiences driven by Marvel’s films and superheroes. Black Panther’ is one of the three Marvel movies releasing this year, and one of the most unique offerings to come from the studio.”

Duggal feels that the character has been popular amongst the fans since his first appearance in Captain America: Civil War and his extended role in the forthcoming Avengers: Infinity War has only added to the excitement around Black Panther.

Black Panther directed by Ryan Coogler stars Chadwick Boseman, Michael B. Jordan and Lupita Nyong’o.

 

Nickelodeon and Viacom Consumer Products partner with Wise Toys

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Nickelodeon and Viacom Consumer Products partner with Wise Toys

Nickelodeon and Viacom Consumer Products have partnered with Wise Toys to introduce several lines of branded smart toys utilising augmented reality.

Under the terms of the agreement, Wise Toys will release three of its smart toys lines viz Wise Pet, an AR coloring/activity book and an AR activity box set.

The first collection, Wise Pet, will feature Paw Patrol, Shimmer and Shine, Teenage Mutant Ninja Turtles and Blaze and the Monster Machines.

The Wise Pet is a soft toy that doubles as a smartphone and tablet protector that “comes to life” with a free app, which will also feature Nickelodeon content and activities.

The Wise Toys AR coloring book and activity books will highlight SpongeBob SquarePants, Dora the Explorer, Dora and Friends, Teenage Mutant Ninja Turtles and Nella the Princess Knight.

The high-tech coloring books enable users to enhance their creativity by coloring, scanning and interacting with their favorite characters while using a unique augmented reality mobile application.

And lastly, Wise Toys will work to develop an AR activity box set that will offer a variety of activities and interactive experiences with Nickelodeon’s most popular characters.

“These smart toys will give fans a chance to interact with their favorite Nickelodeon characters in new and exciting ways,” said Dan Frugtniet, vice president, licensing and business development, NVCP. “We’re always looking for innovative ways to engage with consumers with Nickelodeon’s beloved personalities, so we’re very excited to partner with Wise Toys to put these interactive toys–with the latest technology–in the hands of fans around the globe.”

The first Nickelodeon-themed products are expected to hit shelves in Q1 of 2018 in multiple markets worldwide.

 

Hong Kong International Licensing Show hailed as a success

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Hong Kong International Licensing Show hailed as a success

Going by the presence of 22,000 visitors from around 100 countries and regions, this year’s Hong Kong International Licensing Show has been hailed a success across its three day run. The show took place from January 8 to10.

In addition, the seventh Asian Licensing Conference held on January 8 and 9 featured around 30 speakers and drew more than 1,500 attendees.

Charles Riotto, president of LIMA, said, “The Chinese mainland licensing market is booming. I anticipate that it will surpass Japan to become Asia’s largest licensing market by 2020.”

HKTDC’s deputy executive director, Raymond Yip added that the flourishing global licensing industry provides endless opportunities for all industries. “Asia is the world’s third largest licensing market as well as the region with the fastest growth, having increased 8.8% over last year, an amount twice that of the global average growth rate,” he concluded.

The Chinese mainland is the second largest licensing market in Asia. With an only 5.5 USD per-capita sales of licensed merchandise in 2016, the Chinese mainland is set to have huge potential for growth of the licensing market.

China’s Ministry of Culture led the largest-ever exhibitor group to the show. It also organised the Chinese mainland and Hong Kong Cultural Industry Cooperation Forum which aims to strengthen cooperation among mainland, Hong Kong and Macau’s licensing enterprises.

Hasbro launches first Transformers Autobot Alliance interactive exhibition in China

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Hasbro launches first Transformers Autobot Alliance interactive exhibition in China

Hasbro has launched the first Transformers Autobot Alliance interactive exhibition in Chong Qing’s Shin Kong Place in China.The exhibition was earlier scheduled to open in December 2017 but was pushed back to January 2018 opening date.

The Transformers Autobot Alliance exhibition is the result of a collaboration between Hasbro and Cityneon Holdings Limited, a global innovator in exhibitions. The initiative finds Transformers at the center of a walk-through attraction featuring familiar characters from the franchise such as Optimus Prime, Bumblebee and Windblade.

It is the first of its kind to showcase the robots as well as special effects, reflex tests, virtual reality, motion sensing and other features surrounding the brand. Fans even get the chance to learn the Transformers language and decode missions throughout the exhibit.

“This launch has been a long time coming with more than two years of research and development and significant investment to create what will be one of the most talked about exhibitions to date,” said executive chairman and group CEO of Cityneon Holdings, Ron Tan.

Tom Warner, SVP Transformers franchise added, “Opening Transformers Autobot Alliance with Cityneon is an exciting brand extension for us that will allow fans to interact with their favourite characters in an entirely new, immersive way.This carefully crafted attraction uses interactive technology to bring a more than meets the eye experience that Transformers fans of all ages will enjoy for years to come.”

 

Magic Light Pictures appoints Brand and Deliver to look out for new licensees in the UK

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Magic Light Pictures appoints Brand and Deliver to look out for new licensees in the UK

Magic Light Pictures, owners of the popular The Gruffalo brand, has appointed Brand and Deliver to look out for new UK brand partnerships.

Brand and Deliver has been tasked with using its data-driven approach to source and activate commercial partners across its brand portfolio.

Accordingly, it will look to bring a new range of fans to the brand along with driving awareness and revenue along with helping stoke children’s imaginations up and down the country.

Ros Carmoody, partnerships director at Brand and Deliver, said, “We are really excited to develop partnerships with magic Light Pictures’ beloved portfolio of characters. Julia Donaldson and Axel Scheffler’s picture books help foster creativity in children and we are looking to create partnerships that stay true to this ideal.”

Aidan Tayloer-Gooby, licensing manager at Magic Light Pictures, added, “We want to bring IPS to a wider audience by partnering with leading brands that share our passion for creativity, especially in the run up to 2019 when we are celebrating 20 years of The Gruffalo.”

The company has been employed by a number of leading technology and entertainment companies to handle promotional partnerships, B2C and B2B event activation, branding and product marketing.

Magic Light Pictures is a BAFTA-winning and Oscar-nominated creator of family entertainment and brands, managing production, distribution, licensing and marketing from its London headquarters.

It works with The Gruffalo creators Julia Donaldson and Axel Scheffler to manage its portfolio of children’s brands, which also includes The Gruffalo’s Child, Zog, Room on the Broom, Stick Man and The Highway Rat.

 

Apple may benefit from Government’s changes in FDI

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Apple may benefit from Government’s changes in FDI

 

Announcing major changes to the foreign direct investment (FDI) norms across sectors. the Union Cabinet had yesterday also announced that global single-brand retailers can operate in the country without the necessary permissions beyond 49 per cent foreign direct investment (FDI) that was mandatory till now.

Prime Minister Modi’s government’s relaxation of certain regulations and the tax system, has made it easier for foreign companies to operate on Indian soil.

This could be a good news for tech giant Apple as this would sound as waving of the green flag of the move to open of Apple-branded retail outlets in the country. This wasn’t possible earlier due to the regulatory hurdles that mandated government permission for FDI beyond 49 percent.

But one thing that is still a matter of concern for Apple is the 30 per cent local sourcing norms. It is said that Apple has a different set of problems and till the local sourcing clause is removed, the government permission waiver will not be enough to bring Apple stores and other global brands from coming to India.

“During the year 2014-15, total FDI inflows received were $45.15 billion as against $36.05 billion in 2013-14. During 2015-16, the country received total FDI of $55.46 billion. In the financial year 2016-17, total FDI of $60.08 billion has been received, which is an all-time high,” said a Press Information Bureau report.

The report claims that according to consulting firm PwC, the retail market in India is about $600 billion and could be as big as a $1 trillion by 2020.

“Organised retailers currently account for just 8 percent of the market, meaning India presents established global brands with “tremendous scope for growth,” PwC said in the report.

However, the new government policy is currently restricted to only single-brand retailers and there are no details for those who have many brands under the same roof.

It is also said that Walmart had been actively trying to open up its stores in India, but has so far been restricted to only 24 across the country.

 

Genius Brands Intl. appoints APC Kids to handle content distribution of Rainbow Rangers

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Genius Brands Intl. appoints APC Kids to handle content distribution of Rainbow Rangers

Genius Brands International has appointed APC Kids as exclusive agent to handle content distribution for its pre-school series Rainbow Rangers throughout EMEA including Russia and ex-CIS countries.

Rainbow Rangers follows Earth’s First Responders, a group of girls who protect the environment with their unique personalities and powers.

APC Kids is the children’s entertainment distribution arm of London-based boutique financier and distributor About Premium Content.

The first season of the CGI-animated series is currently in production. The show is set to premiere in fall 2018 on Nick Jr.

Genius Brands is developing a consumer products program scheduled to begin rolling out with retailers across the US in spring 2019. The CP initiative will be led by global master toy partner Mattel as well as global master publisher Imprint.

 

Danone India appoints Prithvi Shaw as brand ambassador of Protinex

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Danone India appoints Prithvi Shaw as brand ambassador of Protinex

Danone India has roped in the captain of U-19 Indian cricket team Prithvi Shaw as the brand ambassador of its popular protein brand Protinex.

The cricketer will be the face of Protinex for the next five years and would feature in key brand campaigns and initiatives.

With its high-decibel, 360-campaign, Protinex has been on a journey to educate consumers about the relevance of protein in daily diet. With this association, Protinex intends to spread the message of protein across age groups with the influence of Shaw Shaw.

Himanshu Bakshi, Director, Marketing, Danone India, said, “As thought-leaders, we at Protinex always aspire to think ahead of the curve, whether it’s the potential of protein or next cricketing sensation. Shaw is a young sportsman who resonates well with the brand’s promise and his association will support the brand drive the message of protein rich diet for active lifestyle and good health. We wish him a wonderful World Cup and a promising future.”

Currently, as the captain of the India U-19,Shaw is in New Zealand leading the boys in blue for the ICC U-19 World Cup.

The 18-year-old Mumbai boy first caught attention in 2013 when he scored 546 off 330 balls in a Harris Shield Match and since then there has been no looking back.

 

 

Cartoonist Group Licensing appoints The Deal Factory as merchandising partner

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Cartoonist Group Licensing appoints The Deal Factory as merchandising partner

Cartoonist Group Licensing has appointed Bettina Koeckler’s company The Deal Factory as the new merchandising partner in the UK, France and Germany.

The new merchandising partner will now work on creating new product merchandising and retail opportunities for a variety of categories including apparel, accessories, home décor, stationery and gifts among others.

Cartoonist Group Licensing represents Pulitzer Prize-winning editorial cartoonists and multi-award-winning comic cartoonists who provide cartoons for some of the most widely read and strongest online and print newspaper brands in the US and abroad.

These include the comic strips Frank and Ernest and Speed Bump and the editorial cartoonists, Ann Telnaes, Joel Pett, Matt Wuerker and Signe Wilkinson.

“Bettina is a fabulous European partner for us as we launch our stellar starting line-up of cartoonists,” said Gillian Murrell, vice president of brand licensing for the Cartoonist Group.

Bettina exclaimed, “I am thrilled to be working with such a talented group of artists and look forward to expanding their reach with a programme that will inspire and delight both current and new fans, as well as excite retailers.”

 

Blueprint to soon launch Pingu

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Blueprint to soon launch Pingu

In a confirmation, Mattel has said that Blueprint will soon launch a new range featuring the classic Pingu property.

The collection will include a wide variety of stationery, plush and gift items. It is currently available from Amazon, TruffleShuffle and Temptation Gifts.

Originally created in 1986 by Swiss filmmaker Otmar Gutmann, Pingu has been viewed by over one billion people across 140 channels and has won numerous awards.

Recently, Pingu has ventured into the world of fashion and has enjoyed collaborations with British designers Phiney Pet and The Rodnik Band.

This has seen the character immortalised on premium leather handbags, phone cases and even has his own fashion line worn by the likes of Ella Eyre.

 

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