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Arc System Works to release BlazBlue: Cross Tag Battle game on May 31

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Arc System Works to release BlazBlue: Cross Tag Battle game on May 31

Arc System Works’ anime fighting franchise BlazBlue is already popular with the fighting game community. Thus any new recapitulation of the franchise is bound to be anticipated.

But the upcoming BlazBlue: Cross Tag Battle gets fans even more excited because it marks the franchise’s first foray into the inter-franchise crossover subgenre that is so popular with fighting games these days.

It pits characters from BlazBlue against characters from the Persona franchise.

But ASW went one step ahead and added another franchise to the mix – Rooster Teeth’s groundbreaking CG anime, RWBY.

While there are already two pre-announced characters from RWBY (including main protagonist Ruby Rose), a new trailer reveals that another RWBY character has been added to the mix namely Blake Belladona who will be one of the 20 planned DLC characters.

Besides the reveal of Blake Belladona, a release date for the game has also been announced. BlazBlue: Cross Tag Battle will be released for the PS4, Switch, and PC in Japan on May 31 that will be followed by a North American release on June 5.

 

CN celebrates return of We Bare Bears

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CN celebrates return of We Bare Bears

With a pop-up food truck that will visit multiple cities throughout the U.K., Cartoon Network is celebrating the return of its animated series We Bare Bears.

The We Bare Bears-themed mobile pop-up will visit four U.K. cities throughout January. Over the weekend, the mobile truck visited London and Birmingham. On Jan. 20, the pop-up will visit Glasgow and on Jan. 21 it will be available to fans in Manchester.

The polar bear-shaped vehicle called the Ice Bear will see the U.K.’s 2018 Latte Art Championship finalists and Bearista Ben Lewis serve up free hot drink including themed beverages like the Grizzlychoc hot chocolate or BabybearChino.

The event will also feature photo opportunities with the stars of the show Grizzly, Panda and Ice.

We Bare Bears follows the adventures of three bear brothers Grizzly, Panda and Ice and their awkward attempts at finding place in modern-day civilized society, whether that be looking for food, making human friends or scheming to become internet famous.

New episodes of the series are now airing on Cartoon Network in the U.K.

 

Condé Nast joins hands with Edge Consumer Products

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Condé Nast joins hands with Edge Consumer Products

Condé Nast has joined hands with Edge Consumer Products to create a collection of home appliances under the Epicurious brand.

The range will feature Epicurious-branded microwaves and home refrigeration products. The agreement also builds on Epicurious’ current licensing programme which includes a range of professional-grade cookware, gadgets, utensils and cutlery.

Epicurious-branded products are currently available at department and specialty stores including J.C. Penney and Bed Bath & Beyond.

“Condé Nast is thrilled to develop yet another new brand extension for Epicurious with Edge Consumer Brands, a well-known authority in appliance manufacturing and leader in building brands for the home,” said Cathy Hoffman Glosser, senior vice president, licensing, Condé Nast.

“We are excited to introduce these new products to the marketplace and reach Epicurious’ millions of loyal users, as well as introduce new consumers to the brand in innovative ways.”

The Epicurious-branded microwaves and refrigeration products are expected to launch this spring.

Jakks Pacific re-hires Jared Wolfson as Sr. Vice President

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Jakks Pacific re-hires Jared Wolfson as Sr. Vice President

American toy company Jakks Pacific has re-hired Jared Wolfson as Senior Vice President, Digital Marketing and the head of Studio JP.He had earlier worked for the studio between July 2007 and November 2013.

“Rejoining the Jakks family is a great next step in my career,” stated Wolfson. “I look forward to working with the various segments of business in driving product awareness and purchase conversion, while also developing, launching and marketing original integrated Kids and Family entertainment franchise initiatives.”

“As we continue to grow our digital and entertainment footprint, we are excited to welcome back talented individuals like Jared,” said Jack McGrath, Chief Operating Officer of Jakks. “Jared’s years of experience and success in children’s entertainment will help Jakks challenge the competitive landscape and push its boundaries in both the digital and entertainment space.”

Wolfson will be responsible for developing, launching, expanding, and managing Jakks Pacific’s portfolio of properties digital footprint as well as spearheading Studio JP.

Before coming back to Jakks, Wolfson worked at ZAG Animation and Skyrocket Toys.

Throughout his entire career Wolfson helped develop and launch properties like Monsuno, Miraculous: Tales of Ladybug & Cat Noir, Popples and Zak Storm.

Wolfson will be integral to the company’s Studio JP division, a joint venture between Jakks Pacific and China’s Meisheng Cultural & Creative Corp.’s animation studio Rising Anime.

The new group is dedicated to creating and developing original, multiplatform computer-generated animated content. It was founded in 2016 and marks Jakks’ second major foray into producing animation after Monsuno.

 

MarVista Ent announces number of appointments and promotions

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MarVista Ent announces number of appointments and promotions

As the company expands its business operations, L.A.-based MarVista Entertainment has announced a number of appointments and promotions.

Firstly, Darrell Cross has joined the indie producer and distributor as CFO, where he will be responsible for overseeing financial operations and growth opportunities, as well as leveraging new business models and capital management. Prior to joining MarVista, Cross held the dual posts of COO and CFO at Wild Card.

Secondly, Jody Cipriano has been appointed head of global distribution and will be responsible for spearheading international cross-platform content sales and acquisitions.

Recently Cipriano served as SVP of worldwide distribution at Cinetel Films, where she was responsible for all facets of sales and distribution. Both Cross and Cipriano will report to MarVista CEO Fernando Szew.

 

A third appointment sees former Fox Television executive Janet Savage join the MarVista team as SVP of business and legal affairs. She will report to Kenny Christmas.

 

Earlier, Savage had served as VP of business and legal affairs at Fox where she advised on programme production and development, broadcast agreements, digital content, talent negotiations, strategic partnership and advertising deals.

In addition to the new additions, MarVista has also announced a number of promotions. Christmas was upped to EVP of business and legal affairs where he will continue to oversee the negotiating and shaping of business transactions in the development, production, finance and distribution of television and film properties.

And Rod Rodrigo, reporting to Cipriano, was promoted as VP of international sales based in the UK. He had joined MarVista in 2014 as director of international sales.

Recently, MarVista picked up exclusive global distribution rights to Platinum Films’ re-imagined pre-school series Dream Street.

 

First four HKTDC fairs of the year attract 6% more visitors than last year

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First four HKTDC fairs of the year attract 6% more visitors than last year

Featuring more than 2,940 exhibitors from around the world, the Hong Kong Toys & Games Fair, Hong Kong Baby Products Fair and Hong Kong International Stationery Fair concluded successfully recently.

Together with the Hong Kong International Licensing Show, that closed on Wednesday, the first four fairs organised by the Hong Kong Trade Development Council (HKTDC) this year attracted around 126,000 buyers up around six per cent over the last year.

More than 49,000 buyers went to the Toys & Games Fair while close to 33,000 and around 21,000 buyers visited the Baby Products Fair and Stationery Fair respectively. In addition, more than 22,000 visitors attended the Licensing Show.

Benjamin Chau, Deputy Executive Director of the HKTDC, said that the four fairs have successfully attracted buyers and suppliers from around the world and further bolstered Hong Kong’s role as an international exhibition and sourcing hub. He said: “As the global economy stabilises, the four fairs have achieved satisfactory results. Buyers from such emerging markets as India, Malaysia, Russia, Poland and Turkey, and those from developed markets including the US, Canada, Netherlands and Sweden recorded satisfactory growth. Besides, there was a double-digit percentage increase in the number of buyers from the Chinese mainland. The HKTDC will continue to provide an international trade and exchange platform for industry professionals to generate more business opportunities for all.”

This year’s Toys & Games Fair, Baby Products Fair and Stationery Fair featured an assortment of new products, designs and educational toys, as well as smart baby products and creative and eco-friendly stationery to cater to the buyers’ different needs.

Italian exhibitor Pali S.p.A. joined the Baby Products Fair for the second consecutive year. Claudio Biferali, the company’s Research & Development Manager, said Pali is a leading baby products brand in Italy that provides a wide range of quality wooden cots, strollers and highchairs. He said the company doubled its booth size this year with more products on offer, and the response was better than last year. It attracted strong interest from existing customers and new buyers from different markets, like Australia, Malaysia, Singapore and Ukraine. He expected to conclude more business deals this year.

At the concurrent Hong Kong International Stationery Fair, a buyer from a Thai book store Asia Books found three new vendors that include a Japanese stationery brand Kokuyo and sourced some licensed stationery items by famous brands.

During the Fairs, multiple thematic seminars, talks and a large-scale conference were held to facilitate industry exchange. Events included the Hong Kong Toys Industry Conference 2018, where global industry experts examined such topics as the future development of toys retailing, the opportunities brought by e-commerce, big data applications and toys licensing.

To encourage suppliers to leverage online-to-offline (O2O) promotional opportunities, the HKTDC has enhanced the sourcing function of its trade fair websites by launching the new year-round “Exhibitions Online” platform at the Toys & Games and Baby Products fairs. In addition to featuring fair updates and the latest industry sourcing information, the platform allows suppliers to connect with global buyers anytime and buyers to source industry-specific products from dedicated fair websites.

Also, with the prevalence of mobile technologies, the HKTDC has launched the e-Badge for buyers to enhance their fair experience.

9 Story Media Group acquires Out of the Blue Enterprises

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9 Story Media Group acquires Out of the Blue Enterprises

9 Story Media Group has acquired children’s media company Out of the Blue Enterprises.

New York City-based Out of the Blue will become a wholly owned subsidiary of 9 Story Media Group with Managing Director Samantha Freeman leading the company and co-founder Angela Santomero continuing to serve as creator and executive producer.

Founded in 2005 by Blue’s co-creator Santomero and former Nickelodeon executive Samantha, Out of the Blue is best known for the Emmy-nominated literacy series Super WHY, Daniel Tiger’s Neighborhood and the interactive art adventure programme Creative Galaxy made for Amazon Studios.

Out of the Blue also owns the legacy toy brand Colorforms that was named by Time Magazine as one of the 100 Greatest Toys of All Time. The company is in the production stage of a new animated series based on the classic brand.

Vince Commisso, president and ceo of 9 Story Media Group, said: “Out of the Blue has a proven track record in developing unique and beloved brands for a preschool audience.

“Joining forces broadens our development capabilities, increases our consumer products reach and extends our presence in the US.

“We look forward to working with the entire Out of the Blue team and are absolutely thrilled to welcome them into the 9 Story Media Group family.”

 

Cartoon Networks licenses DHX Media’s Supernoobs in EMEA and Asia Pacific

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Cartoon Networks licenses DHX Media’s Supernoobs in EMEA and Asia Pacific

DHX Media, the leading global children’s content and brands company, has announced that a second season of its hit animated comedy series Supernoobs has been exclusively licensed by Turner’s Cartoon Networks in Europe, the Middle East and Africa (EMEA), and in Asia Pacific.

The 26-episode order, which has been greenlit by DHX Television’s Family Channel in Canada, has been produced by DHX Media’s Vancouver animation studio.

“The global momentum continues for Supernoobs with a second supercharged season as characters Kevin, Tyler, Shope and the Roach get up to more crazy adventures,” said Josh Scherba, EVP, Content and Distribution. “Kids worldwide can’t get enough of this hilarious DHX Media original series, and Turner’s Cartoon Network as well as our own Family Channel are the perfect broadcast outlets to deliver a new season of thrills to them,” he added.

These newly announced broadcast deals come on the heels of a recently announced agreement with Hulu which saw the digital service take exclusive SVOD and FVOD rights for season one of Supernoobs in the U.S.

The deals highlight the continued global demand for DHX Media original content across linear and digital services.

In season two of Supernoobs, it’s more super chilling, more super villains and more super battle ball action as the Supernoobs begin to master their powers! Noob training is almost complete, and the superhero team is ready to take on Count Venamus and the Creators with a new attitude, new powers and all new episodes!

But it won’t be easy: The Creators have stepped up their game since realizing Earth may be hiding a secret ancient weapon that could wipe out the space virus. Count Venamus and his new super-tough Mech-Army are ready to destroy the hidden Earth power – and the Supernoobs – unless they can defeat him first.

Aimed at kids aged between six to 11, Supernoobs is created by Scott Fellows who is also behind another DHX Media hit Johnny Test.

Cindy Crawford teams up with Pepsi

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Cindy Crawford teams up with Pepsi

 

Cindy Crawford has teamed up with Pepsi once again.

As part of the alliance, the actress will recreate her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis.

The new version, which will also star her son Presley Gerber will kick off a year-long a campaign about ‘Pepsi Generations’ that will also feature other icons from Pepsi’s past.

It is not clear which agency is behind the new ad or when it will run during the game. A brand representative declined to provide any further details.

“To this day, people come up to me to talk about how much they loved my original Pepsi spot from ’92,” Crawford said in a statement. “The commercial was a big moment for me and has spanned generations. I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot during Super Bowl.”

In an interview, Crawford revealed that she would be recreating the ad and starring in it with her son. She also noted the commercial “was one of those moments in my career that when I walked down the street, people were like, ‘Pepsi!’

As part of the Pepsi Generations campaign, the brand will have pop-ups at big events like the Super Bowl where it will be this year. The soft drink major will also unveil limited retro packaging as well as a loyalty program called Pepsi Stuff.

Brooke Shields tems up with QVC

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Brooke Shields tems up with QVC

Brooke Shields has joined forces with QVC to launch a new apparel and accessories collection on the shopping network’s platforms.

The new range of women’s contemporary pieces, dubbed Brooke Shields Timeless, aims to reflect the star’s signature style and will feature an assortment of separates, button-ups, blouses, bottoms and more, as well as jewellery.

“After years of being dressed by professionals, I walked into my closet one day and realized I had lost sight of my style,” says Shields. “I am incredibly passionate about this collection because I have created pieces that are not only chic, but that takes the guess-work out of getting ready each morning. I can’t wait to share this line with the QVC customer, and I truly hope it helps women look and feel their best each day.”

Select items from the Brooke Shields Timeless collection will be available via QVC.com, the QVC apps or by calling (800) 345-1515 on Feb. 15. The full collection is slated to launch on March 14.

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