By way of a recent announcement, BCCI has invited brands to acquire partner right for Vivo Indian Premier League for a minimum of three years starting from the 2018 edition.

The three different partner rights are IPL Official Partner Rights, IPL Strategic Time Out Partner Rights and IPL Umpire Partner Rights.

Let’s have a look at the press release by the BCCI:

The Board of Control for Cricket in India (“BCCI”) wishes to grant certain rights in relation to The VIVO Indian Premier League (“IPL”) as set out below.

The BCCI invites third parties to indicate their interest in acquiring any of the following rights in relation to the IPL:
(a) IPL Official Partner Rights, as summarised in Appendix 1,

(b) IPL Strategic Time Out Partner Rights, as summarised in Appendix 2,

(c) IPL Umpire Partner Rights, as summarised in Appendix 3

Together the “Rights”. The Rights set out herein are standard rights made available by BCCI to its Partners; however the same are open to negotiation and customization. The Rights are available in respect of the list of product categories set out in Appendix 4 (each a “Product Category”) for a minimum three-year term.

No more than one third party will be granted rights in relation to each product category. BCCI intends (but shall not be obliged) to appoint up to a maximum of six official partners, one Strategic Timeout Partner and one Umpire Partner. Third parties may express an interest in acquiring the Rights in respect of more than one product category but no single third party will be appointed as an IPL Official Partner, IPL Strategic Timeout Partner or IPL Umpire Partner in respect of more than one product category.

The grant of the Rights shall be conditional upon the relevant third party entering into a binding agreement with BCCI, the form of which will be sent by BCCI to any relevant third party. No legally binding obligations shall be assumed by or imposed on BCCI or its nominated representatives in connection with this document and its subject-matter, and none of the Rights shall be granted until such time as a binding agreement is entered into by BCCI and any relevant third party.

Neither BCCI nor its officers, employees and/or agents shall, in any circumstances whatsoever, be responsible or liable in any manner or mode by whatever name called or described for any costs, liability, losses, damages or expenses of any kind whatsoever incurred or suffered in connection with this document or as a consequence of the preparation or delivery of any EoI.

Neither the publication of this document nor any part of its content is to be taken as any form of offer capable of acceptance or any commitment or acknowledgment on the part of BCCI to proceed with any EoI or any third party and BCCI reserves the unfettered right not to grant any or all of the Rights at any without giving any reasons.

Interested third parties (including but not limited to a marketing agency) wishing to acquire any of the Rights should make an Expression of Interest in the manner prescribed below.