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DHX Media and Nickelodeon creating mayhem worldwide

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DHX Media and Nickelodeon creating mayhem worldwide

With a new international broadcast agreement for season one of the original DHX Media series, Massive Monster Mayhem, DHX Media and Nickelodeon are spreading mayhem worldwide.

 As part of the new agreement, the mayhem will begin rolling out on Nickelodeon’s international channels beginning in 2018, with season one scheduled to premiere on the broadcaster’s Nordics, Australian and MENA channels in January. The series will roll out across remaining territories throughout the year.

Following the show’s successful premiere on Nicktoons in the U.S., Nickelodeon International has picked it up for air across more than 140 territories.

Produced by DHX Media, Massive Monster Mayhem has been co-created by Artur Spigel and Michael Chaves.

 Massive Monster Mayhem is an original show for kids between 6 and 11 that combines live action and CGI animation with real competition and comedy.

Each episode features three real-life kid heroes competing in a gauntlet of Intergalactic Battle Alliance challenges to become Earth’s champion and face off against Master Mayhem’s league of monsters in the ultimate Monster Mashdown.

The unique series combines cutting-edge, real-time CGI and pre-visualization technology.

“With its high-tech hilarity and competitive craziness, Massive Monster Mayhem is an audacious and action-packed show that kids just love,” said Josh Scherba, EVP, Distribution and Content. “Following a strong start with solid ratings in the U.S. on Nicktoons, we’re delighted to extend the series to Nickelodeon’s international audience. We see exciting potential with this brand to reach beyond TV into games, toys and other consumer products, and we look forward to spreading more Massive Monster Mayhem to kids worldwide,” he added.

Massive Monster Mayhem originally launched on Nicktoons in the U.S. in October 2017, garnering solid ratings among the network’s audience.

 

 

FirstCry.com in talks to buy India franchisee right for UK’s kids products brand Mothercare

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FirstCry.com in talks to buy India franchisee right for UK’s kids products brand Mothercare

In a bid to bolster its presence in the growing kids’ products market, FirstCry.com is in talks to buy the India franchisee right for UK’s kids products brand Mothercare from DLF Brands.

Among other global labels to change hands from DLF Brands, Mothercare is the latest brand after Mango, Forever 21and Sephora.

While DLF Brands and FirstCry refused to talk on the same, Mothercare declined to comment on the story. “We are not doing any deal with FirstCry.com,” said Timmy Sarna, managing director of DLF Brands.

Our sources are of the firm view that both the parties are indeed in talks.

DLF Brands had bought the franchise rights of Mothercare, a UK-based retailer that sells products for expectant mothers and children for 15 years and currently operates dozens of outlets and through department store chain Shoppers Stop.

Signaling its focus on building an offline presence FirstCry.com, which started off as an online player, later acquired offline retailer Mahindra’s BabyOye in 2016 for Rs 362.1 crore in a primarily stock deal.

Since then, it has been expanding through the franchisee route.

 

DHX Brands teams up with National Day Nurseries Association

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DHX Brands teams up with National Day Nurseries Association

DHX Brands has teamed up with the National Day Nurseries Association to create a new UK-wide campaign for pre-schoolers centred around ‘In the Night Garden’.

Called Magical Memories, the campaign will highlight the social and emotional benefits that the popular pre-school series provides for children. It will reach around 6,000 nurseries and some 200,000 children across the UK and Ireland.

 

Inspired by In the Night garden’s characters Igglepiggle, Upsy Daisy and Makka Pakka, the campaign will help pre-schoolers create their own ‘magical memories’ through varied set activities such as water exploration, expressive dance and story stones.

“In the Night Garden is a cherished brand that was created specifically with a focus on early childhood development and establishing a healthy daily routine,” said Charlotte Hill, brand director, DHX Brands.

“As such, it is fitting that we should team with National Day Nurseries Association to bring all the wonderful attributes of this show to the fore of our Magical Memories campaign,” she added.

Purnima Tanuku, OBE and chief executive of NDNA, added: “We are delighted to be working with DHX Brands and its much loved children’s property, In the Night Garden.

“Our early years experts have devised a range of activities linked to the show, which are all aimed at helping young children develop physically, socially and emotionally. As the national experts in the nursery sector, we believe nurseries and parents will find the activities a useful resource, to help them make many ‘magical memories’ with their children.”

 

Jolly Awesome making the most of two new Sanrio licensed lines

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Jolly Awesome making the most of two new Sanrio licensed lines

Stationery and greeting cards publisher Jolly Awesome has been seen displaying two new Sanrio licensed lines at Top Drawer last week. The company has new collections for both Hello Kitty and Gudetama.

The Hello Kitty line features over 26 luxe foiled greeting cards designs to suit any occasion as well as notebooks and art prints.

Hello Kitty herself also made a guest appearance at the show that was held at London’s Olympia.

Meanwhile, the Gudetama line of cards, notebooks and art prints features a range of slogans and themes to appeal to millennials.

The last day was January 16.

Event Merchandising gearing up for Lumiere London

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Event Merchandising gearing up for Lumiere London

Lumiere London is to take place between January 18 and 21 when more than 50 artworks will reimagine London’s architecture and streets, transforming the city into a dazzling nocturnal art exhibition.

On that ground, Event Merchandising is readying for the return of the UK’s largest light festival havinworked on a range of glow in the dark products.

To get into detail, the Merchandising company, in partnership with Artichoke and Visit London has produced a range of glow in the dark souvenir products including a guide book with a fold out map. The items will be sold at 12 special stand locations throughout the key areas near to the displays in the city.

Various other stockists taking part in the exhibition include Heals, the My Hotel chain, as well as the National Theatre.

The online shop is also promoted via the Visit London Lumiere website where you can download the map and donate to support the festival.

Visitors to this year’s festival will be able to imagine a world under water at Kings Cross; take a journey through time from the Belle Epoque to the present day at the Hotel Cafe Royal in Regent Street; see the Northern Lights in Grosvenor Square; discover a nocturnal wonderland in the middle of Leicester Square; marvel at Westminster Abbey painted in glorious technicolor; watch shape-shifting animations in Leake Street; and stroll through an undulating tunnel of light at South Bank.

Jeremy Goldsmith, managing director of Event Merchandising, said, “We are thrilled to be involved in the largest art festival in the UK this year.It has been a monumental task to put together the programme for this event, as well as the complicated logistics of vending at multiple sites across London. The experience gained from working on the Olympics and Jubilee has been invaluable and this is set to be a wonderful event for everyone.”

In 2016, 1.3 million visitors made their way around the city to see the inaugural Lumiere London.

Change of show runners in AMC’s zombie drama The Walking Dead

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Change of show runners in AMC’s zombie drama The Walking Dead

AMC’s zombie drama The Walking Dead is changing its show runners. According to reports, Scott Gimple will leave the role he has occupied since 2013 and will be replaced by Angela Kang who had previously worked on the show as a writer.

This change of personnel comes at a time of falling ratings for The Walking Dead. The 7.9 million broadcast viewers of the mid-season finale last month was the lowest number since Season 2’s in 2011. This is in comparison to the 10.58 million viewers that watched the mid-season of Season 7 in 2016, and nearly half of what the equivalent episode achieved for Season 5 in 2014.

According to a news report, Gimple will now serve as chief content officer for the Walking Dead media franchise which also includes the spin-off show Fear the Walking Dead as well as gaming and future brand extensions on a variety of platforms.

Kang has been working on the show since 2011 and has written over 20 episodes. She will take over at the start of Season 9 which is expected to premiere in the fall.

Last month, producer David Alpert defended the show in light of its decline in viewers. He explained that looking at the figures for the show’s live broadcast was misleading as to how popular it really is. “I don’t think in any way the brand has lost its relevance in general,” he said. “I think we’re just seeing a decline in urgency across all media to consume something at a specific time. I still get people coming up to me at conventions talking about, they’re in the middle of season six. They can’t believe what’s going on,” he added.

The Walking Dead Season 8 returns in February.

 

Amazon in a content deal with Zee Music Co.

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Amazon in a content deal with Zee Music Co.

Amazon has signed a content deal with Zee Music Company for the licensing content for its upcoming Amazon Prime Music service.

Sources say that the deal will add over 450 film soundtracks in various languages as well as music from 250 independent artists.

Amazon’s suite of Prime services in the US and other countries offer customers access to unlimited video and music streaming, unlimited photo storage, exclusive offers, free delivery offers as well as unlimited Kindle books.

In India, the service is limited to Prime Video, exclusive offers and free shipping. Though Prime Music is yet to launch in India, it  will compete in a market already dominated by the likes of Gaana, Saavn and Wynk, among others.

As a service, Prime Music is likely to experience success by following the same subscription model in the US wherein the service is bundled as part of the overall Amazon Prime subscription.

At Rs 999 a year for Prime Videos, the service will certainly offer greater value to its customers than other competing services.

It’s still unclear as to how long Amazon will maintain that pricing structure given that the complete suite of services is normally offered at $99 a year in the US.

 

Shopkins namaed #1 girls collectible property in Playset Dolls & Accessories segment

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Shopkins namaed #1 girls collectible property in Playset Dolls & Accessories segment

Four years ago, with the introduction of a tiny, grocery themed, collectible toy line called Shopkins, the toy industry was disrupted like never before.

Since then, the brand has solidified itself as the biggest powerhouse Girls Franchise in the world, developing successful brand extensions into the fashion doll, doll house and vehicle play categories demonstrating that its success comes from remaining agile, taking risks and staying ahead of the trend.

The 2017 Annual NPD U.S. data names Shopkins the #1 Girls Collectible property in the Playset Dolls & Accessories segment.

The recent release of the 2017 Annual NPD U.S. data shows that Shopkins is the #1 Girls Collectible property in the Playset Dolls & Accessories segment. Brands including Shopkins Core, Shopkins Happy Places, Shopkins Shoppies and the newest addition to the portfolio – Shopkins Cutie Cars, are collectively at the top of the leader board in the Playset Dolls & Accessories segment with 20% Dollar Share and 18% Unit Share.

Explaining the journey from launch and success of the brand to date, co-CEO Paul Solomon of Moose Toys said,”Innovation, refreshed expansion of product and aligned activity across licensing and entertainment have extended the brand life cycle of Shopkins far beyond the traditional lifespan of a hot collectible toy.”.

“We’re proud to have built an evergreen Franchise and we’d like to take this opportunity to thank our partners and retailers around the world for their ongoing support – we could not have done this without them and we look forward to a successful 2018!” continued Solomon.

As the brand has grown, Shopkins has developed a hugely successful licensing programme working with globally recognized partners such as McDonald’s, Pez, Scholastic, Skechers and Hallmark, and has an exciting entertainment program to be announced at the Licensing Fair later this year.

It is this kind of expansion that has ensured Shopkins’ success ahead of multiple competitors in the collectible space as the brand has grown in to a fully-fledged franchise with more product offerings than ever before.

WBIE expands Scribblenauts gaming franchise

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WBIE expands Scribblenauts gaming franchise

With Scribblenauts Showdown, a new video game featuring party game modes for up to four players, Warner Bros. Interactive Entertainment (WBIE) is expanding the Scribblenauts gaming franchise. The game will be available on March 6 on Nintendo Switch, PlayStation 4 and Xbox One.

The game’s Showdown mode allows players to face off using card-based strategies. There are also a number of mini-games which require players to unleash objects or characters using the Scribblenauts dictionary or to complete a challenge faster than their opponents.

In the Versus mode, two players go head-to-head in more than 25 mini-games. The Sandbox mode, meanwhile, allows one or two players to solve objectives in eight new levels by summoning any object they can imagine from the game’s dictionary of nearly 35,000 words.

Last year, WBIE inked an agreement with Pokémon GO creator Niantic to launch Harry Potter: Wizards Unite, an augmented reality mobile game.

The app has been co-developed by Niantic and Warner Bros. under Portkey Games, WBIE’s new label that will create games and mobile experiences inspired by J.K. Rowling’s Wizarding World.

 

Toei Animation partners with Bandai Namco on a slew of new games

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Toei Animation partners with Bandai Namco on a slew of new games

Toei Animation has partnered with Japanese video game developer and publisher Bandai Namco on a number of new games inspired by its animated series One Piece. 

 The adventure show follows a pirate named Luffy as he searches for legendary treasure with his friends.

On its part, Bandai Namco has decided to launch two new games inspired by the series this year.

The first game titled Grand Cruise is a virtual reality experience that enables players to discover what it’s like to be the pirate crew’s newest recruit. The game will be released exclusively on PlayStation 4.

The second title World Seeker is an action/adventure game that puts players in Luffy’s shoes. Featuring an elaborate storyline and a focus on exploration, the game will be available on PlayStation 4, Xbox One and PC Digital and enhanced in 4K for PS4 Pro and Xbox One X.

Toei Animation is also partnering with Bandai Camco to release a new game inspired by the Dragon Ball franchise Dragon Ball Fighterz later this month. 

 

The game, in partnership with Arc System Works focuses on fighting gameplay.

 

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