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YouTuber LaurDIY teams up with Mad Engine to launch apparel collection

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YouTuber LaurDIY teams up with Mad Engine to launch apparel collection

YouTuber LaurDIY, also known as Lauren Riihimaki, has partnered up with Mad Engine to launch a new collection of branded apparel and accessory products.

LaurDIY’s licensing agency ‘The Brand Liaison’ brokered the transaction.

Commenting on the association, Riihimaki said, “We have already successfully launched sleepwear and other apparel products and my fans and followers keep asking for more merch. Mad Engine is a leader in their space and they have very strong design and production capabilities. Their creative team has been incredible at interpreting my brand, designs and aesthetic. I am so thrilled to be working with such a great company.”

The apparel collection will comprise of loungewear, leggings, joggers, t-shirts, hoodies and other clothing and accessory items that reflect the comfy, cozy lifestyle that YouTuber is known for.

The first collection will launch this fall exclusively at Ardene Stores in Canada. Afterward, it will be available at select retailers in the United States.

APC kids secures four international licensing agents for Kid-e-cats

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APC kids secures four international licensing agents for Kid-e-cats

APC Kids, the children’s entertainment distribution company of boutique financier and distributor About Premium Content (APC), has appointed four licensing agents to represent its global children’s hit animated series ‘kid-e-cats’.

APC Kids has also secured for a broadcast deal with MTVA in Hungary. This follows kid-e-cats having already launched in 142 territories on Nick Jr since the end of 2017.

European Licensing Company for CEE, Exim (Mexico and Chile), Enjoy (Iberia) and Empire (Southeast Asia) are all on board to enhance the kid-e-cats brand within their territory representing the property across all consumer products categories and brand promotion.

Lionel Marty, Managing Director of APC Kids said “We’ve seen an incredible appetite for kid-e-cats since day one, with more than 150 territories already on board to air the series with great ratings: the highest rating of Nick Jr in Sweden last December for kids 3-5 and second for kids 3-8 also the #1 best performing series of Nick Jr in Mexico and Columbia (Kids 4-8). We look forward to developing exciting licensing plans in partnership with these new agents for Mexico, Chile, Iberia, Southeast Asia and CEE and adding new ones as we are attending Bologna Licensing Trade Fair and MIPTV.”

Continuing as one of the best preschool shows in Russia with 5.6% average ratings (Kids 4-6) on Carousel in 2017 and 2 million views daily on YouTube totaling 0.5 Billion views to-date.

Who are kid-e-cats?

  • Kid-e-cats tells the story of three kittens: Cookie, Pudding and their kid sister Candy who are forever ready to jump into action with endless enthusiasm and energy.
  • Their imagination knows no bounds, and these kitties are capable of the most absurdly funny problem-solving suggestions.
  • Through life’s little lessons, they learn to look before they leap – well sometimes!

Based on an original ratings-winning Russian series produced by CTC Media and Studio Metrafilms, this international version of the show is brought to life by APC Kids, which has brought on board Nigel Pickard as Executive Producer, as well as Ceri Barnes (Floogals, Postman Pat, Casper’s Scare School, Guess with Jess) as Story Editor.

eOne announces consumer products launch for Peppa Pig in Japan

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eOne announces consumer products launch for Peppa Pig in Japan

Following the broadcast launch of Entertainment One’s (eOne) global preschool phenomenon Peppa Pig in Japan last October, the licensor on Tuesday (March 27) shares details of the property’s merchandise launch that will be kicked off with an exclusive retail event.

eOne and its master licensee in Japan, Sega Toys, are gearing up for the launch of Peppa Pig product SKUS at an exclusive “Peppa Pig Goes to London” themed pop-up store this spring.

Running from March 28 to April 3, 2018 at Takashimaya, Shinjuku department store in Tokyo, the pop-up will draw on the property’s British heritage with décor and styling inspired by the “Peppa Goes to London” story book. Inside the store there will be over 100 product SKUs available from 23 licensing partners, spanning categories including toys, publishing, novelty, homewares, home entertainment and stationery.

eOne’s Ami Dieckman, SVP International Licensing, Family & Brands said, “The response to Peppa Pig in Japan has mirrored the brand’s success throughout Asia and we’re seeing the demand for merchandise build rapidly. As the property’s British heritage is clearly striking a chord with fans in the market, it seems fitting to celebrate the Peppa Pig consumer products launch with a London themed retail event that will give families a unique opportunitiy to engage with the property, while also demonstrating the brand’s tremendous potential to licensees and retailers across the country.”

To support the pop-up, Takashimaya will also host special Peppa Pig screenings between March 28 to April 10. Alongside selected fan-favourite episodes, an exclusive original episode will be shown that will give families the opportunity to watch Peppa and friends enjoying cherry blossom, to coincide with Japan’s traditional cherry blossom season. There will also be English language workships for young visitors to enjoy and reading sessions of Peppa Pig books in Japanese.

An opening ceremony will be held on March 28 to celebrate the start of the activity at Takashimaya.

The event will be attended by the British Ambassador to Japan, Paul Madden CMG, along with the Japanese Peppa and George Pig voice actors.

Following this retail event, Peppa Pig merchandise will launch nationwide at Toys ‘R’ Us stores in June.

The multi-award winning animated show premiered on TV screens in Japan last October on TV Tokyo. The series also launched on cable channel Disney Junior in January 2018 and following strong viewing figures, Peppa Pig will get a new time slot from March 27 that will see it reach more households. Alongside this, Japanese Home Entertainment distributor Nippon Columbia will introduce the first Peppa Pig DVD ‘Muddy Puddles’ into the market from March 28.

After 16-years, Zee and Turner International end distribution pact

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After 16-years, Zee and Turner International end distribution pact

Zee Entertainment Enterprises Ltd (ZEEL) and Turner International have ended a 16-year-old strategic partnership on Monday (March 26).

Media reports suggest Turner is planning to associate with IndiaCast Media Distribution for taking care of its circulation. As per the collaboration, IndiaCast will distribute Turner channels from April 1, 218.

Both the companies have mutually decided to work independently to drive subscription revenues.

The two brands had joined hands in 2002 to manage distribution and trade marketing for a bouquet of channels in India.

“Zee Entertainment Enterprises Ltd. (ZEE) and Turner International (Turner), after nearly two decades of successful strategic collaboration, have mutually decided to work independently for driving Subscription Revenues,” the two parties said in a joint statement.

“ZEE and Turner joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India. As both parties continue to explore avenues for growth, we jointly take this opportunity to thank our value chain partners to have supported us through our journey,” the statement further added.

Turner, an American entertainment and distribution brand, is known for creating and managing the sales, distribution and marketing of news and entertainment brands. Turner Asia Pacific is the parent company of Turner International India Pvt. Ltd. (Turner India), which operates 63 channels in 13 languages in 37 countries in the region.

Turner India’s portfolio includes CNN International, Cartoon Network, POGO, Toonami, HBO, and WB. It is also planning to launch Cartoon Network HD+. This will be the second HD channel after HBO HD.

Subhash Chandra-led media and entertainment company ZEEL, meanwhile, is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. Owned by the Essel Group, it is one of India’s oldest media organizations.

Industry experts believe the collaboration made sense earlier given Turner’s bouquet of cartoon and kids’ channels, which ZEE had no expertise in.

In 2010, Zee Turner had joined hands with Star DEN, a 50:50 distribution JV between Star India and DEN Networks, to form distribution behemoth MediaPro.

The equal JV was called off in 2014 following the Telecom Regulatory Authority of India’s (TRAI) regulation barring bundling of channels between different broadcasters.

Emoji Company partners with two new licensees for new products

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Emoji Company partners with two new licensees for new products

The Emoji Company has joined hands with two new licensees–Leng Universal and Cotton On for a variety of new products.

Global Merchandising Services has brokered the transactions.

Leng Universal has signed on for an extensive line of kids’, junior and young men’s denim and knit apparel, which is set to launch nationally this summer.

Cotton On will produce a wide range of products including apparel, accessories, novelty and stationery goods, which will be available across the retailer’s 1,500-plus stores in July.

Moreover, World Tech Toys has released a new line of Emoji-themed remote-control toys.

The new products are slated to launch this year.

SHOPX partners with Micromax to scale its retail footprint

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SHOPX partners with Micromax to scale its retail footprint

SHOPX, India’s fastest growing digital offline platform, fueling retailers in India, announced a strategic partnership with Micromax, India’s leading Consumer Electronics Brand. With this partnership, Micromax will leverage SHOPX’s unique digital offline model to optimize its sales across India Tier-II markets.

As part of the association, Micromax will offer exciting bumper/combo deals on the sale of its Micromax Video 2, Micromax X412, Micromax 2 AMP Power Adapter, Micromax Cable and Micromax Bluetooth Speaker 3W at a discounted and all-inclusive price of Rs. 2377. This is a limited period offer and is only available on the SHOPX platform.

Commenting on the association, Amit Sharma, CEO and Co-Founder of SHOPX said, “We are delighted to partner with Micromax, to provide our retailers access to leading technology brands that make them future ready as well as benefits aspirational customers based in Tier-II markets by providing them the latest models at reasonable price points.”

During its decade long journey in India, Micromax has observed three barriers limiting users to the connected experience – Data affordability, connectivity and ease of using technology. As a home-grown leader and manufacturer of the smartphones, Micromax has addressed these barriers of growth by introducing affordable innovations to bring more users to the internet economy.

SHOPX is backed by strategic investor Nandan Nilekani. Over the last 2 years since inception, Bangalore-based company has empowered 49,000 small retailers in 230 towns across 10 states in the South and West of India; serving more than 6.8 million customers, making it one of the fastest growing start-ups in the country.

SHOPX’s proprietary technology, when partnered with a retailer, transforms the retailer into a technology-enabled platform. This allows him to service many customers in more engaging ways. The retailer has access to new products, new services, and platform services. With this approach, the company is helping to expand the overall addressable digital commerce market size significantly.

HP India becomes principal sponsors of RCB during IPL 2018

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HP India becomes principal sponsors of RCB during IPL 2018

The Royal Challengers Bangalore (RCB) has announced HP Inc India as their principal sponsor for the upcoming 11th edition of Indian Premier League (IPL).

As part of the partnership, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management. Further, on the other hand, RCB players will be visible in HP led promotional activations.

“HP is proud to be partnering with Royal Challengers Bangalore (RCB) and this association will help us connect with consumers across segments, age groups and geographies in India,” said Sumeer Chandra, Managing Director, HP Inc. India.

Wishing Virat Kohli and the RCB team a very successful T20 season, Chandra expects that this association will provide further impetus to technology adoption in the country.

With this collaboration, HP aims to connect with millions of consumers across India as the leading technology provider.

RCB chairman, Amrit Thomas said, “We are very happy to welcome on board HP India, leaders in technology and a brand that is synonymous with creating fantastic experiences for everyone, something very similar to the DNA of Royal Challengers Bangalore.”

Hollywood Walk of Fame heads to Middle-East, to celebrate best in Arab cinema

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Hollywood Walk of Fame heads to Middle-East, to celebrate best in Arab cinema

The Hollywood Chamber of Commerce and the Beirut-based company Milestones have announced a partnership to bring the iconic ‘Hollywood Walk of Fame’ to the Middle East, as per a report in the Global Licensing.

Re-branded as ‘The Arabian Walk of Fame’, the agreement will see the famous public monument replicated with some twists. In addition, the new section will use a different symbol and will be elevated off of the ground as per Middle Eastern tradition.

The Walk of Fame’s licensing agency, Global Icons, brokered the transaction. However, location for the new section has not been finalized yet.

The monument will also give performers and prominent figures in the Middle East the opportunity to be recognized under one governing body.

The Walk of Fame has been licensed to Canada, where it has been re-branded as Canada’s Walk of Fame, and to Hong Kong, where it is known as The Avenue of Stars.

Cartoon Network Amazone Waterpark goes Cashless with Rabbit Line Pay

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Cartoon Network Amazone Waterpark goes Cashless with Rabbit Line Pay

The world’s only Cartoon Network-themed waterpark is set to fulfill its innovative ambitions to become a smartphone-friendly attraction for a cashless generation.

Cartoon Network Amazone Waterpark announced a trailblazing partnership with Rabbit LINE Pay, Thailand’s leading integrated payment platform on Monday (March 26).

Amazone customers can now use Rabbit LINE Pay’s ‘tap and go’ mobile payment method at all cashier counters throughout the park. With the seamless purchasing experience, there’s even more time for fun on the water slides.

Commenting on the association, Liakat Dhanji, CEO, Cartoon Network Amazone Waterpark, said: “We are thrilled to be pioneering the world’s first collaboration between Cartoon Network and Rabbit LINE Pay to provide a fast, seamless mobile payment experience. From purchasing tickets to shopping at our retail store, our guests will be able to enjoy an entire day at the waterpark totally cashless. We are excited to set a new benchmark in the industry as the first waterpark in the world to offer such convenience to its guests.”

Rabbit LINE Pay, the mobile payment platform, also allows customers to purchase tickets, food and merchandise in advance through Cartoon Network Amazone on line giftshop. Customers will get fast pass tickets using e-coupon to check in at the turnstile, get special discounts and can also manage their costs to maximize a splash-tastic day.

The cashless system minimizes fraud and theft-related risks of carrying cash and credit cards, as well as eliminating the need to queue at top-up counters. Customers simply registers their credit card or bank account with Rabbit LINE Pay. Once done, they can use their mobile phone to scan the QR codes at the gate turnstile, retail, cabana rental and dining outlets.

Clement Schwebig, CFO and SVP of Licensing at Turner Asia Pacific, the company that operates Cartoon Network, added: “Since the very beginning, Cartoon Network Amazone has always been a leader in waterpark innovations. Turner is all about fan-centric experiences and this a great example of putting our customers first.”

Suladda Sarutilavan, Director of Tourism Authority of Thailand Pattaya Office said, “By creating this innovative smartphone enabled cashless payment platform, it sets a new standard for consumer convenience and the attractions industry.”

 Cartoon Network Amazone is Cartoon Network’s first and only fully-branded waterpark. Located in Bang Saray, 15 kilometres south of Pattaya on the Thailand’s Eastern Seaboard, the development comprises 10 themed entertainment zones each one offering an array of exhilarating water coasters and attractions.

Mentorn Scotland appoints Demand Media for ‘Robot Wars’ gifting products

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Mentorn Scotland appoints Demand Media for ‘Robot Wars’ gifting products

Mentorn Scotland has appointed Demand Media for a range of gifting products based on the television series ‘Robot Wars’, according to a report in the Global Licensing.

The new ‘Robot Wars’ range will include a stainless-steel model construction set inspired by the show’s house robots as well as a set of robots that act as additional hazards for competitor robots in the Robot Wars arena. The gifting range will also include a first aid kit in a tin, plasters tin and workshop enamel mugs that feature illustrated graphics of the series’ house robots.

Licensing Link Europe, which manages the “Robot Wars” licensing program, brokered the business transaction.

The exclusive-gifting range will launch at retail this September at select gift shops, garden centers and high street retailers throughout the UK region. However, people outside UK can avail the range via mail order and online.

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