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To mark 35 years of creativity, Studio Pascal Blais becomes TONIC DNA

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To mark 35 years of creativity and innovation, internationally acclaimed and Academy Award winning Studio Pascal Blais has reinvented its brand with a new name and image that represents the essence of the organization. The animation production studio will be known as TONIC DNA.

The TONIC DNA team is made up of internationally awarded directors, artists and animation experts, known for the range of animation styles they’ve mastered including 2D, 3D/CGI, Motion Graphics, Stop-Motion, VFX and Live-Action. The studio’s productions include Academy Award Winner The Old Man and the Sea, and nominee The Old Lady and the Pigeons. It’s ever-expanding advertising clientele counts high-profile brands such as; McDonald’s, United Airlines, Nestlé, Got Milk, Coca-Cola and Cadillac.

“With their fresh and dynamic approach, they play a key role not only in our new name but also in our strategy moving forward”, said Stefanie Bitton, Vice President and Executive Producer, Advertising. “The coming months and years will set the stage for our future and certainly that of the animation community in Quebec,” he further added.

Founded in 1983, the studio quickly became a pioneer in Canada thanks to its versatility and the high quality of its productions.

“We distinguished ourselves, first and foremost by the creative force of our team,” noted Bernard Lajoie, Co-Founder, Vice President and Executive Producer. “Our portfolio is rich in history with internationally recognized and awarded work. Our Oscar, BAFTA, Genie and Jutra awards have only strengthened our desire to continue producing the highest quality animation content. We want to remain the reference in terms of innovative and original animations.”

Winner of various prestigious awards on the international stage, TONIC DNA will continue to strive to be synonymous with the quality of work on which the studio built its reputation. With offices in Montreal, Toronto and Mexico City, the studio is actively developing co-productions and services for the international entertainment industry.

“This decision to change identity came naturally. Over the past 30 years, many things have changed,” said Howard Huxham, Vice President and Executive Producer, TV & Film.

Rana Daggubati turns Thanos, joins ‘Avengers: Infinity War’

Actor Rana Daggubati, popularly known for his role in Baahubali as Bhallaladeva, has lent his voice to the character of Thanos for the Telugu version of Hollywood film “Avengers: Infinity War”.

Marvel Studios’ “Avengers: Infinity War”, which features an ensemble of superheroes including Captain America, will release worldwide on April 27.

Disney India, in a move to expand its localisation efforts, has signed on Rana to lend his voice for the villainous character.

“I’ve grown up reading Marvel Comics and Marvel movies with their intricately woven storylines. It is fascinating to see how Marvel has created characters and stories that resonate so well with audiences across the globe, making movies at a scale that one had never before imagined,” Rana said in a statement to IANS.

Sharing the Telugu trailer, Rana took to the Twitter and wrote, “I am Thanos!! And I have the power to rule the world.”


“Characters such as Iron Man and Captain America have been my favourites. So, dubbing for ‘Avengers: Infinity War’ was thrilling. Voicing for Thanos, a villain so powerful that some of the biggest superheroes have a tough time dealing with, was an exciting experience,” added the actor, who has finished dubbing for the movie.

Earlier, Rana played the lead antagonist in S. S. Rajamouli’s Baahubali. He played Bhallaladeva, the cousin of Baahubali, who had negative shades and received unprecedented appreciation from critics. Baahubali: The Beginning was released worldwide in July 2015 and was the highest grossing film in India at the time of its release. The concluding film of the series Baahubali 2: The Conclusion, became the first Indian film to cross 1000 crore and is currently the second highest grossing Indian film.

Commenting on the announcement, Bikram Duggal, Executive Director and Head, Studio Entertainment, Disney India said, “This year marks a milestone for the Marvel Cinematic Universe as it turns 10 and to add to the excitement, we are releasing ‘Avengers: Infinity War’ – the biggest superhero crossover one has ever seen.”

“With Rana Daggubati coming on board as the voice of Thanos, we are confident of reaching out to a wider audience base while retaining the magnitude and staying true to the ethos of the Marvel brand,” Duggal further added.

The media mogul adopted a similar strategy for “The Jungle Book” in 2016, as it signed Priyanka Chopra, Irrfan Khan, Nana Patekar, late Om Puri and Shefali Shah, to bring to life the characters in the Hindi version of the film.

Later, actor Varun Dhawan was rope in to lend voice for Captain America in the movie “Captain America Civil War”.

“Avengers: Infinity War” stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Scarlett Johansson, Chris Hemsworth, Josh Brolin, Tom Hiddleston, Jeremy Renner, Chris Pratt, Elizabeth Olsen, Sebastian Stan, Benedict Cumberbatch amongst others.

In this installment, Iron Man, Thor, the Hulk and the rest of the Avengers unite to battle their most powerful enemy yet — the evil Thanos. On a mission to collect all six Infinity Stones, Thanos plans to use the artifacts to inflict his twisted will on reality. The fate of the planet and existence itself has never been more uncertain as everything the Avengers have fought for has led up to this moment.

The film is releasing in India in English, Hindi, Tamil and Telugu.

Forget Disneyland, visit Bordeaux’s City of Wine for a special retreat

Bored of visiting Hong Kong Disneyland again and again? Then, this time, you must try authentic French theme park, and head down to Bordeaux instead.

La Cité du Vin, or ‘The City of Wine’, offers 20 themed areas exploring the history and culture of wine.

You can pay €20, or $24,80 for admission to the park’s permanent tour, a multimedia guide, and one glass of wine at the end of the day. Interestingly, you can choose your complimentary glass of wine from a wide range of variety of 20.

Its official opening by the President of France François Hollande took place on May 31, 2016.

In January 2011, the cost of the construction had been estimated at 63 million euros excluding taxes. But at the end of 2014, as the construction was in progress, the cost of the structure has been re-evaluated to reach 81,1 million euros excluding taxes.

With no major marketing push, the theme attracted 445,000 visitors, mostly from France itself, during the last year.

20th Century Fox, Krispy Kreme to bring Simpson’s pink D’ohnuts

20th Century Fox and Krispy Kreme Doughnuts is all set to collaborate to release the first official “The Simpsons” D’ohnut bakery treat in Australia.

To commemorate the occasion, the two companies will host a series of giveaway events, including complimentary d’ohnuts with the last name Simpson.

The “Simpsons” D’ohnut features a classic Krispy Kreme original glaze doughnut dipped in strawberry-flavored white chocolate truffle with coloured sprinkles. The dish was modeled after Homer Simpson’s favorite snack.

Homer Simpson’s iconic pink treat will be available to consumers in several Australian cities including New South Wales, Victoria, Queensland and Western Australia until April 30.

All you need to know about Music Licensing

With the increase in the number of independent artists, it’s very important to educate about music licensing, which sometimes gets very complicated. However, if you know what to look for, it doesn’t seem confusing!

Let’s break it down for you:

What is Music Licensing?

Music licensing is the licensed use of copyrighted music. Music licensing is intended to ensure that the owners of copyrights on musical works are compensated for certain uses of their work. A purchaser has limited rights to use the work without a separate agreement. In a nutshell, you need to pay for a popular song that everyone knows to get embedded in a TV commercial or a popular movie.

When you listen to music on the radio, that music is licensed. When you hear music in a restaurant, that music is licensed too!

Basic license dictates:

Limited Term Licenses set a specific period of time during which the work can be used.

Just like art, Royalties are paid based on one sale or use of the work and do not stretch across a time period.

What all things can be copyrighted in a song:

  • Actual sounds themselves — the performance of the work.
  • Notes that the musicians play to create the song
  • Lyrics for the song

Various types of music rights:

Public Performance License

Broadcast Music Inc (BMI) issues licenses on behalf of the copyright owner or his agent granting the right to perform the work in, or transmit the work to, the public. They can also give permission for that public performance to be broadcast to the public via television, radio, etc.

Reproduction Right

The exclusive right of the copyright owner, granted by the Copyright Act, to authorize the reproduction of a musical work as in a record, cassette or CD.

Mechanical License:

Licenses are generally held by music distribution companies, because these companies need to mechanically reproduce a recording for sale (manufacture of CDs for retailers).

Synchronization License:

Music publishers issue licenses as copyright owner or his agent, usually to a producer, granting the right to synchronize the musical composition in timed relation with audio-visual images on film or videotape. The rights to the music typically belong to the publishing house that represents the owner. The copyright is divided into two parts:

  • Master sound recording: This is the actual studio recording and is usually owned by a record label.
  • Composition: This is the music notes, lyrics, and melody written by the composer and songwriter, usually owned by the publisher.

Single Use:

Licenses allow the license holder to use the music in one particular way, one time, and for nothing else.

Digital Performance Right:

Sound Exchange along with Record Companies license the exclusive rights on behalf of copyright owners in a sound recording.

What’s New:

Creative Commons:

Creative commons licensing is a special case, mostly used by people working in creative industries who want their creative property to be shared and used, but only in certain ways.

Some common specifications are enlisted below:

  • You can use the song for anything except commercial purposes
  • You can alter the song and make derivative works such as lyrics
  • You may not alter the song at all
  • Creative commons licenses will also specify how the original author must be credited.

Is music on YouTube illegal?

YouTube has a built-in feature that can detect what audio track a video contains. It will simultaneously attribute it to the appropriate artist or group. The artist or group determines if the song can be used and how it should be credited. However, if it doesn’t fit the specifications, the music streaming giant will remove the audio from the video.

It is advisable to think before you upload.

Know the value:

Licensing can be a major source of revenue for the independent artists. The owner typically offers the music at a particular fee for one-time use.

However, the fee may vary depending on the following circumstances:

  • Prominence of the piece
  •  How it will be utilized,
  • How much of the song will be used in the piece,
  • Whether or not the piece will be used in its original form or covered by another artist.

The cost can range from a small fee for a relatively unknown piece to hundreds of thousands of dollars for a well-known song.

Should you license your music?

When you use music for commercial purpose, it’s important that the music is licensed. Using unlicensed music is illegal and can cost you hefty penalties.

Major music licensing deals:

Social networking giant Facebook has signed a licensing agreement with major record label Warner Music. The new partnership will cover the music company’s recorded music and music publishing catalogs for use in social media.

Under the agreement, users of Facebook, Instagram, Messenger and Oculus will be able to upload and share videos containing licensed music in the Warner Music and Warner/Chappell catalogs.

In addition, Facebook has also signed three new music licensing agreements that will let users post songs from artists including Stevie Nicks, Tom Petty and Neil Young.

Reliance Industries Limited signed definitive agreements to combine music-streaming business Saavn, with its own digital music service, JioMusic.

The deal will combine the streaming media expertise of Saavn with the connectivity and digital ecosystem of Jio, to tap a “billion users in India and globally. The combined entity is valued at over USD 1 billion, with JioMusic’s implied valuation pegged at USD 670 million.

Don’t Miss: Art Licensing 101 – Understanding the basics of an artist’s income

CN appoints Vikram Sharma as head for licensing, merchandising in APAC

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Turner Asia Pacific has appointed Vikram Sharma, Vice President of Cartoon Network Enterprises (CNE) to head its regional licensing and merchandising division.

In the new profile, Sharma is tasked with driving sales across the whole region for its branded toys, apparel, home entertainment, publishing and lifestyle products, as well as live events and themed entertainment. Major franchises and IP under CNE’s management from the Cartoon Network portfolio of shows including Ben 10, We Bare Bears, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls, as well as Adult Swim’s Rick and Morty.

Before joining Turner, Sharma held various key positions in Disney across Asia including Singapore and India. He’s a proven commercial leader with successful stints in overall P&L management and in different aspects of sales and distribution, with a special focus on retail and franchise monetization. Most recently he led Disney’s consumer products business in Thailand, a key location for Turner’s CNE business.

His responsibility also includes the management of Tuzki, the digital IP and emoticon of choice in China and beyond. In South Asia, Turner acts as a representative for Warner Bros. Consumer Products.

Commenting on the new appointment, Ricky Ow, President of Turner Asia Pacific, said: “The potential of the CNE business is immense and with Vikram leading the charge, we know it can be realized. We are incredibly pleased to have attracted someone with his track record and have high hopes that fans of our amazing IP and franchises will have products that match their passion.”

EMEA President Giorgio Stock, who also spearheads Cartoon Network Enterprises for Turner internationally, will work closely with the CNE team in Asia Pacific to maintain consistency and strategic direction for the business outside of the US.

Cartoon Network Enterprises, the licensing and merchandising arm of Turner Asia Pacific, is responsible for building world-class licensing programs. Its franchises include The Powerpuff Girls, Ben 10, Adventure Time, We Bare Bears, The Amazing World of Gumball and Rick and Morty, as well as other Cartoon Network and Adult Swim originals. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games, publishing and live events.

Turner also owns Tuzki, the digital IP for a new generation. Turner represents the Warner Bros. Consumer Products business, managing world-famous IP such as Batman, Superman, Tom and Jerry, and Looney Tunes in South-Asia.

Toonz, XrisP announce 3D CGI series ‘The Story of Bookworm GOGO’

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Toonz Animation India, the international animation production division of Toonz Media Group based in Trivandrum, India, and the Korean producer XrisP Co. Ltd proudly announce the co-production and global distribution deal for ‘The Story of Bookworm GOGO’, that will become a 104 episode by 5 minutes series.

The series is based on a concept developed by XrisP and follows the enchanting stories of GOGO, a curious bookworm who ventures into the stack of books piled up inside the used bookstore where he lives.

Aimed at 0-4 years old audience, the edutainment series is designed to help young children develop their creative, imaginative and expressive capabilities while at the same time learn lessons through the various original stories and well-known fairy-tales that the adventures depict.

Commenting on the association, Toonz Media Group CEO, Mr P. Jayakumar said, “Toonz always believes in shows with soul, which not only entertain, but enrich kids. GOGO is an amazing character and in Xrisp we found the perfect partner to collaborate. I am positive that ‘The Story of Bookworm GOGO’ will amaze and enrich kids across the globe”.

Set in a New York bookstore, GOGO picks up a different book for each episode and goes on a journey as the pop-up book he chooses come alive. Accompanied by WeGo and IGO, optimistic and positive bookworms who are somewhat nervous and scared, together they live bright and beautiful adventures taking them to many fantasy lands full of fascinating animals and characters, and a world that both amazes and delights.

The pre-and post-production of the series will be carried out by XrisP out of its Korean studio, while the production will be done at Toonz’s Studio in Trivandrum, southern India. XrisP will handle distribution in Asia and Imira Entertainment, Toonz Media Group’s kids and family specialized distribution arm, will be responsible for distribution throughout the rest of the world.

XrisP’s CEO, Xris Sohn adds “Nowadays, there are so many characters coming to the market that I believe to be competitive in this industry, I should focus on planning stable story lines as well as charming characters. We have concentrated on content planning which is a strength of XrisP, and we have created ‘The story of Bookworm GOGO’ which is educational, fun and entertaining that kids can enjoy. I am very delightful that I can start this animation with Toonz Media Group with anticipation”.

Founded in 1999, Toonz Media Group and its flagship divisions encompass dedicated units with activity spanning IP creation, production, distribution and rights exploitation, digital and gaming content, licensing and merchandising, as well as training.

MLB acquires new licensed apparel line from Tommy Bahama, Carhartt

Celebrating the start of 2018 season, Major League Baseball has come up with new licensed apparel collections from Tommy Bahama and Carhartt.

Tommy Bahama has unveiled another collection of men’s apparel that includes relaxed, island-inspired styles for camp shirts, and knits.

The range is available at Tommy Bahama stores, select MLB team stores, and on the online portal at TommyBahama.com.

Meanwhile, Carhartt and global lifestyle brand ’47 have partnered for a headwear that celebrates all 30 Major League Baseball teams and its fans, including three hat styles in selection of ’47 fits.

“There has always been a natural connection between work and sports. Last year’s campaign proved that hardworking fans in Detroit and Boston are passionate about their teams. With the expansion of this collaboration, we’re able to celebrate baseball fans nationwide who both ‘outwork them all’ and ‘outroot them all’,” said Tony Ambroza, chief brand officer, Carhartt.

The collaboration includes the Outwork X Outroot campaign, which honors the men and women who cheer on their local teams.

Carhartt x ’47 products are available for purchase at all MLB stadium stores, all Carhartt and ’47 company stores, and online at — Carhartt.com and 47Brand.com.

The 2018 Major League Baseball season starts from March 29 onwards.

GoS debuts in India, appoints Excedo Luxuria as brand partner

Swedish luxury watch brand GoS announced its foray in India on Tuesday (April 27). GoS has appointed Excedo Luxuria, a luxury brand distributor, to retail its watches in the country.

The collaboration establishes Excedo as the exclusive retail store and online partner for GoS watches in India.

Excedo co-founder Rahul Kapoor said, “GoS is a niche luxury brand in the design-driven category of sophisticated watches from Sweden and offers an exclusive selection of timepieces designed by a renowned watchmaker.”

Excedo has been given exclusive marketing and distribution rights for the GoS brand across the Indian subcontinent.

The company’s 80 percent production is exported outside Europe, mainly to the US, China and the Middle East.

Epiphany Schwarz appoints Jay at Play as master licensee for Cozy Wings

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Epiphany Schwarz and GennComm ImaGennation have appointed Jay at Play as the master licensee for their Cozy Wings toy brand, reports Global Licensing.

Christine Mangnall-Schwarz said, “I created Cozy Wings for kids and adults everywhere, and it’s an honor to partner with such a strong manufacturer to bring warmth and comfort to millions of kids as they play, nap or have adventures wrapped inside their Cozy Wings. In addition, I am especially thankful for the partnership with Genna Rosenberg and the entire team at GennComm for their hard work putting this very big deal together. Genna and my meeting through Women in Toys, Licensing and Entertainment (WIT) has been an essential part of this coming to fruition.”

Under the contract, Jay at Play will introduce a new line of patented Cozy Wings on TV programming in several global markets.

Cozy Wings in set to launch later this year.