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Karl Lagerfeld announces watch licensing deal with Swarovski

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Karl Lagerfeld announces watch licensing deal with Swarovski

Karl Lagerfeld has announced a new watch licensing deal with Swarovski. The ready-to-wear brand has entrusted its watch collection to Fossil since 2011 but, from autumn/winter 2019, the Austrian crystal company will take over.

The duo has announced a joint move into watchmaking and announced multi-year licensing agreement that allows Lagerfeld’s team and the Swarovski Group to create a new collection of men’s and women’s timepieces, according to a report in the WWD.

Labeled as “accessible luxury,”, the products will blend resolute modern aesthetics with classic sensibilities. The price ranges between 99 and 250 euros.

The exquisite collection will be available at Karl Lagerfeld boutiques, the brand’s e-commerce site, and Swarovski’s Kristallwelten stores in Wattens, Innsbruck and Vienna, as well as at selected retail partners.

The line is expected to debut at the Baselworld watch and jewelry showcase in March of 2019.

“We began collaborating with Swarovski in 2016, with the licence for the Karl Lagerfeld jewellery collection, so it’s a natural step forward in our partnership”, Pier Paolo Righi, Karl Lagerfeld CEO told WWD.

Swarovski is an Austrian producer of lead glass (commonly called crystal) headquartered in Wattens, Austria. The company is split into three major industry areas: the Swarovski Crystal Business, that primarily produces lead glass jewelry and accessories; Swarovski Optik, which produces optical instruments such as telescopes and binoculars; Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.

Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Karl’s portfolio includes ready-to-wear for men and women, childrens wear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery.

After Smurfs and Supers, say hello to fully-themed ‘Toy Story’ aircraft

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After Smurfs and Supers, say hello to fully-themed ‘Toy Story’ aircraft

Disney is doing a pretty good job of taking over the world, with its unique merchandises.

After Smurfs and the Supers family, the latest move is to take over the skies with their own fully-themed ‘Toy Story’ aircraft.

The venture between China Eastern Airlines and the Shanghai Disney Resort aims to connect people in Beijing with Shanghai while aboard an immersive Disney experience.

Of course, there’s a giant Buzz Lightyear on the exterior of the plane — to infinity, and beyond, people! Inside, there’s cute character theming over the seats and luggage bins, too.

From the Toy Story check-in, to the themed headphones and even menus that revolve around your favourite Toy Story characters, this flight has it all!

To make it more interesting for the flyers, once you land in Shanghai, you can head to Disney’s Toy Story Hotel where you can sleep in themed rooms and meet and greet your favorite characters.

Not only this, earlier, to celebrate the 60th anniversary of the Smurfs, Brussels Airlines unveiled the first Airbus A320 to be decorated with tiny blue animated characters. The aircraft, dubbed Aérosmurf, was painted by 14 artists over 14 consecutive days. The plane will be in use until 2023.

To celebrate the release of Disney and Pixar’s’ film ‘Incredibles 2’, Disney Consumer Products had also teamed up with Alaska Airlines for a special-edition plane featuring the popular family of “Supers.”

The newly-outfitted aircraft features the Parr family in their trademark super suits, the Incredibles logo and baby Jack-Jack’s arch nemesis, a raccoon.

After Chhota Bheem, Adlabs Imagica to offer ‘House of Stars’ rides

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After Chhota Bheem, Adlabs Imagica to offer ‘House of Stars’ rides

After Chhota Bheem, Adlabs-run theme park Imagica has partnered up with a 3D technology firm to launch the House of Stars. The move has been taken to boost both footfalls and merchandise revenue.

The country’s first and the only theme-park designed on the lines of Universal Studio of Hollywood, had Rs 20 crore of its Rs 256 crore revenue coming in from merchandise sales in FY17, taking its total ancillary sales, including food and beverages, at 30 per cent of the total income.

From May 8, Imagica is set to soft-launch the House of Stars, the first official Bollywood Hall of Fame, which is a Bollywood-focused theme ride in technical partnership with Kloneworld Entertainment in content association with Dharma Productions, Fox Star Studios India, Arka Mediaworks, etc, Imagica joint chief executive Dhimant Bakshi told PTI.

The House of Stars will showcase interactive life-size figurines of leading film actors – from yesteryear legend Dilip Kumar to the newbie Varun Dhawan among others.

In addition, Imagica will also launch House of Stars merchandise and an opportunity to get their personal 3D printed miniature figurines.

With Chhota Bheem and House of Stars, Imagica expects to touch 35 per cent with merchandises next year.

Imagica and Green Gold Animations, the creators of Chhota Bheem, have come together to form an alliance which will see popular kids character take shape in the form of rides, merchandise and parades.

This one-of-a-kind association with India’s pioneer in producing original animated content, will witness the introduction of India’s first character ride – ‘Chhota Bheem The Ride’.

The association will introduce an assorted range of merchandise such as Chhota Bheem and his friends’ apparels, toys, and ‘Back to School’ products at all the stores and kiosks across the park.

For December 2017 quarter, Adlabs had reported Rs 62.98 crore revenue, up from Rs 60.46 crore a year ago, while its net loss soared to Rs 35.73 crore from Rs 22.77 crore during the same year-ago period. Interest cost too jumped to Rs 32.03 crore from Rs 30.96 crore.

Adlabs is also scouting a buyer for a 200-acre land parcel around the theme park, which may fetch it Rs 150 crore.

“The entire proceeds from these deals will be used to pare debt,” Bakshi said to PTI, adding after that they will look at expansion. “We’ve identified Delhi, Bangalore and Hyderabad to take Imagica footprint out of Mumbai.”

Kloneworld is founded by Ajay Sharma and Gurjit Sidhu in 2013 and is into 3D illusion art.

Located between Mumbai and Pune, Imagica is one of India’s leading holiday destinations, offering a gamut of interesting and unique entertainment experiences under one roof through its international standard theme parks

TIBLS 2018: Chhota Bheem’s Green Gold Animation CEO to deliver keynote address

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TIBLS 2018: Chhota Bheem’s Green Gold Animation CEO to deliver keynote address

India’s most loved character Chhota Bheem, which has become a household name, has recently celebrated its 10th Anniversary.

Licensing Corner announced that Rajiv Chilaka, CEO, Green Gold Animation, will lead the opening keynote at The India Brand Licensing Summit 2018.

Green Gold presently has presence in 2D animation, 3D animation, move distribution, merchandising and others. The popularity of the characters created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player.

Commenting on the association, Rajiv Chilaka said, “I am very happy to be delivering the keynote at TIBLS 2018, will share our experiences in building a strong brand and India’s most licensed character Chhota Bheem.”

Not only this, Party Kingdom’ comes onboard as the Associate Sponsor for the event.

Party Kingdom is one of the leading ‘Official Licensee of Themed Party Products’ & Only Manufacturing unit with 100% original licensed cartoon birthday party products of Disney, Jungle Book, Princess, Frozen, and Cars among others.

“We have been a part of the #TIBLS family since the time of its inception, in the shortest period of time the summit has gained great momentum. It’s a win-win for both the consumer and the product licensees with value able insights from the leaders of the industry, with character licensing playing a pivotal role in reshaping the Indian licensing industry,” said Vishal Khanna, Founder, Party Kingdom on the association.

The event is conceptualized by Licensing Corner & executed by Rooh entertainment, CEO Editor–in-chief, Rutika Malaviya, also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India.

The Indian Brand Licensing Summit was founded in September 2017 with a vision to bring together thought leaders and executives from all segments of brand licensing and retail to discuss the trends that will shape the future of our industry.

NBA 2K League announces licensing deal with celebrity footwear brand ISlide

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NBA 2K League announces licensing deal with celebrity footwear brand ISlide

NBA 2K League and athlete endorsed footwear designer ISlide have announced a licensing deal to design and sell custom slides for all league teams.

According to the partnership, the company will design and sell custom made sandals for each of the 17 teams in the NBA 2K League.

“The international gaming community is growing at such an impressive rate. We see the future in e-sports, and are excited that ISlide can be a part of such an innovative and expanding industry,” said Justin Kittredge, former Reebok Basketball executive and founder of ISlide.

ISlide fuses fashion with athletics and has quickly emerged from footwear start-up to innovative leader in the custom slide space.

Customers can find all 17 teams’ custom-made sandals on the company’s website. Price for each pair of sandals will cost USD 49.99.

Since inception, ISlide has secured a number of licensing deals and design partnerships with such brands as the NBA, the WWE, Def Jam Records, ROC Nation, Nickelodeon and more.

The sandals designed by the company have been worn by famous celebrities such as Dwyane Wade, Terry Rozier, Justin Bieber, Ellen DeGeneres, LeBron James, Isiah Thomas, DJ Khaled, Kim Kardashian, Diddy among others.

With the recent partnership, it is currently the only custom gaming footwear provider in the e-sports sector.

DHX Media forms strategic partnership with Sony on Peanuts

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DHX Media forms strategic partnership with Sony on Peanuts

DHX Media and Sony Music Entertainment (Japan) Inc. announced today that they have entered into a definitive agreement whereby SMEJ will indirectly purchase 49% of DHX Media’s 80% interest in Peanuts for C$237 million (US$185 million) in cash, subject to customary working capital adjustments.

Pro forma for the transaction, DHX Media will own 41% of Peanuts, SMEJ will own 39%, and the members of the family of Charles M. Schulz will continue to own 20%.

DHX Media and SMEJ have also agreed to extend the duration of the current licensing and syndication agency agreement with SMEJ’s consumer products division, Sony Creative Products in Japan.

A leading intellectual property management company in Japan, SCP has represented Peanuts since 2010, and is currently spearheading multiple licensing programs celebrating the 50th Anniversary of Peanuts’ launch in Japan.

“Sony Music Entertainment (Japan) has incredible expertise in rights management across the entertainment and consumer products industries, having successfully grown the Peanuts business in Japan over 200% since they became our agent in 2010. This transaction will allow DHX Media to de-lever our balance sheet as we team up with an ideal partner to help us reach our worldwide growth targets for Peanuts in the coming years,” said Michael Donovan, Executive Chair and CEO of DHX Media.

DHX Media intends to use the net proceeds from the transaction after the payment of transaction costs to reduce its indebtedness under its term credit facility.

DHX Media and SMEJ aim to complete the transaction on or about June 30, 2018.

DHX Media Ltd. is a leading children’s content and brands company, recognized globally for such high-profile properties as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, and the acclaimed Degrassi franchise.

Photographer Rankin celebrates Mickey Mouse’s 90th anniversary. Here’s how

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Photographer Rankin celebrates Mickey Mouse’s 90th anniversary. Here’s how

To celebrate Mickey Mouse’s 90th anniversary, Disney Consumer Products is coming up with a new special-edition book that features photographs by noted photographer Rankin.

The book “Mickey Mouse & Me”, features portraits of pop-culture icons who share stories about the interactions with the legendary property. Props include Mickey figure, Mickey Mouse ears a and giant white gloves.

Over 30 icons from the worlds of fashion, film, music, TV and entertainment – including Kate Moss, Mark Hamill, Tinie Tempah, Phillip Schofield, Amanda Holden and Heidi Klum have been photographed by Rankin.

“He is the ‘true original,’ Walt’s most famous creation and a cultural icon who continues to inspire the worlds of film, TV, fashion, music and sport, while bringing hope to many. We’re delighted to have some of the country’s most famous faces and families that have been supported by Together for Short Lives pay tribute to his influence on their lives and join them all in wishing Mickey Mouse a very happy 90th!” said Anna Hill, chief marketing officer, Disney U.K.

The stars will also be pictured wearing the iconic ears and giant white gloves the character is renowned for, as well as sharing stories of how Mickey has influenced their lives.

Mickey Mouse & Me will become available exclusively on eBay this summer.

All proceeds will benefit Together for Short Lives, a U.K. charity which provides support for terminally-ill children.

Fastrack launches limited-edition Deadpool wrist watches

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Fastrack launches limited-edition Deadpool wrist watches

Get ready to flaunt your uber-cool superhero this May! Fastrack is launching limited-edition watches from the Deadpool Collection.

Priced at Rs 995, these exclusive-edition collectible watches from Fastrack come in 10 variants.

The Deadpool Collection will be available exclusively on e-commerce website Flipkart. One can pre-book your favourite watches on Fastrack stores across country, or online at — ontitan.co.in.

Ayushman Chiranewala, head of marketing, Fastrack said, “The Deadpool Collection from Fastrack is a collection of 10 watches, as mad as Deadpool himself, and will take one’s style quotient to a notch higher. We wanted to team up with a Hero who is as wacky, crazy, irreverent and witty as Fastrack. Someone who packs a punch, makes you laugh your guts out while being utterly cool and someone who’s badass with a tendency to break the fourth wall as and when required.”

This exclusive edition is meant for those smart, tongue-in-cheek, crazy millennials who love to flaunt that swanky piece on their wrist.

All customers pre-ordering the watch will get a free movie ticket. Fans also have a chance of winning watches from the Fastrack Deadpool Collection by participating in the #FlashYourFastrack campaign.

You just need to take a picture with the life-size cut out of a watch and Deadpool displayed at 170 Fastrack stores across the country and upload them with the #FlashYourFastrack hashtag.

Also, for Indian audiences, Ranveer Singh lends his voice and brings his trademark brand of energy to the trailer, cursing without abandon, switching between Marathi and Punjabi accents without a care in the world in the upcoming flick ‘Deadpool 2’.

Deadpool returns in the sequel that has him protecting a kid (also mutant) from a time-travelling cybernetic mutant soldier, Cable. Deadpool 2 is not alone this time. He makes a team with fellow mutants called X-Force (comic-book readers will know something similar) with members such as Domino, Negasonic Teenage Warhead, Colossus and others. Morena Baccarin and TJ Miller return to portray Vanessa and Weasel, respectively.

The film is scheduled for release on May 18.

Magnum X Manish at Cannes: Ace designer to create exclusive accessory for Bella Hadid

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Magnum X Manish at Cannes: Ace designer to create exclusive accessory for Bella Hadid

Ace designer Manish Malhotra has collaborated with premium ice cream brand Magnum for his debut appearance at the French Rivera, where he is socializing goals.

“Socializing is an art which has always given me immense joy and pleasure, so what better place to indulge in this favourite activity of mine, than with Magnum at Cannes – the very Mecca of Socializing! The glitz, glamour, liveliness, fashion, perfectly collaborates with me, it’s safe to say that I am taking pleasure seriously,” said the designer.

Earlier, the designer took to the Instagram and wrote, “A lovely invite from @magnum for their fabulous party in Cannes. Very excited!”

Apart from indulging in a delightful social, the couturier is working on an exclusive piece of art for American supermodel, Bella Hadid. However, it’s not a Manish Malhotra ensemble, but a stunning accessory that is inspired by delectable Magnum ice cream.

Having created beautiful outfits for the likes of Kareena Kapoor Khan, Aishwarya Rai and several Bollywood divas, Manish and Magnum will gift Bella Hadid a one-of-a-kind accessory, a milestone moment for both brands.

The fan club of the Hollywood actress shared a glimpse of the association.

Bella Hadid also attended the 71st annual Cannes Film Festival at Magnum in Cannes.

Patrons of the film festival visited the Magnum dipping bar at Cannes 2018 to craft their very own sweet creation. From dunking ice cream bars in tins of rich Belgian chocolate to coating it with sweet sprinkles, the bar has it all!

Having an innate sense of creativity, Manish’s customized Magnum Bar with a decadent blend of rich chocolate and crunchy dry fruits.

Magnum and Manish’s exciting experience in Cannes is the sheer definition of ‘Taking Pleasure Seriously’.

This is not the first time, earlier, jewellery designer Farah Khan has collaborated with ice-cream brand Magnum and launched an exclusive jewellery and delectable pieces line ‘MagnumXFarahKhan Collection’.

The collection was inspired by the brand philosophy of taking pleasure seriously.

Until India’s favourite designer jetsets to the sparkling Mediterranean Sea, endless parties and opulent cinema, savour the countdown with an indulgent Magnum this summer.

FREAKY FRIDAY: How Nykaa is creating a niche in the Indian online beauty sector?

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FREAKY FRIDAY: How Nykaa is creating a niche in the Indian online beauty sector?

Nykaa.com, which has become a household name today, is one of the leading organisations in India that went digital in an untapped market like beauty and wellness for the very first time.

With an aim to become profitable by FY19, online beauty marketplace Nykaa has secured $11.32 Million (Rs 75 Crore) in a funding round at a valuation of USD 453 Million (Rs 3,000 Crore).

The latest funding round is part of USD 25.67 Million (Rs 170 Crore) funding round, in which the investment was done through a mix of primary and secondary transactions, according to a report in the Economic Times.

The round was led by existing investors which include Sunil Munjal’s family office; Marico’s Mariwala family office; Dalip Pathak, a special limited partner at Warburg Pincus; along with other existing and new high net worth individuals.

In FY18, Nykaa recorded USD 86.09 Million (Rs 570 Crore) in net revenue in FY18 from USD 32.32 Million (Rs 214 Crore) a year earlier.

Not only this, Nykaa also grabbed eyeballs for the capacity of bringing international brands into India.

Check out some of the tie-ups:

HUDA BEAUTY COLLECTION:

Nykaa introduced the namesake brand, Huda Beauty exclusively in India on January 19.

India’s largest multi-brand beauty platform, which has a portfolio of 850+ brands across makeup, skincare, haircare and wellness, Nykaa exclusively brought the international brand by Huda Kattan, Dubai-based beauty blogger and make-up pro in India.

Her strong character and authenticity have lent themselves to creating her signature products such as false eyelashes, liquid lipsticks and highlighters.

MOI COLLECTION:

Moi by Nykaa is a collection of fragrances that takes its name from the French word ‘moi’ translating to ‘me’. Designed in Paris, the collection is crafted as a fragrance wardrobe to offer you a scent for every mood.

To create this fragrance, Nykaa worked with French perfumer Jordi Fernandez who is an expert in a variety of fragrance genres that makes his style versatile and multifaceted. According to Jordi, ‘By visiting places, meeting people, and getting involved in the local culture, I discover a wealth of perfume ideas.’ Every fragrance crafted he crafts has its own unique personality, rich in flavour and depth, crafted with the finest ingredients.”

Frontrunner in bringing ‘Videshi’ brands to India…

Nykaa.com has been a pioneer in bringing K-beauty brands to India such as Faceshop, and Innisfree to name a few.

Name a skin problem, and K-Beauty (shorthand for South Korean beauty products) will offer a quick solution. Korean skincare is a great combination of quality ingredients merged with technology.

The Face Shop is a South Korea-based skincare and cosmetics manufacturer, retailer and a franchise business. It is a subsidiary of LG Household and Health Care of LG Corporation.

Not only this, the brainchild of Falguni Nayar is also responsible for catering global brands to national audiences.

BALMAIN COLLECTION:

L’Oréal Paris X Balmain Color Riche is the first limited-edition collection of 12 tailor-made designer lipsticks. Uncover edgy, matte shades encased within an exclusive pack, designed by Olivier Rousteing. 12 lip colours designed to embody three femininities: Safari, Rock and Couture.

The formula is infused with pure pigments and camellia oil to create our richest colour and most moisturizing matte finish.

GAGA HADID COLLECTION:

From her home base in NYC to her hometown in LA, the design and details of these three Maybelline makeup collections reveal the story of Gigi Hadid’s life as she sees it, one shade name at a time.

  • East Coast Glow Makeup
  • West Coast Glow Makeup
  • Jetsetter Travel Makeup Palette

The company began as an e-commerce site in 2012 and has since opened several physical stores too. With India moving towards a mobile-first society, they also wanted to ensure their digital campaigns were reaching customers on their preferred platforms, whether on a mobile browser or the Nykaa app.

In the growing online as well as offline space of ecommerce beauty products, Nykaa has been standing strong in its space.

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