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Masha Season 3 comes to KIKA! Ink Media signs agreement

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Masha Season 3 comes to KIKA! Ink Media signs agreement

Ink Media has signed a deal that will see season 3 of Masha and the Bear, the hit 3D family animation from Animaccord across Germany on KIKA.

The brand-new season will debut on KIKA – a national, free-to-air children’s channel on June 18 at a kids prime-time slot of 6PM and then screen daily at that time, with two episodes back-on-back.

“Season 3 of Masha and the Bear is spreading across the world and adding to the huge presence of this phenomenally successful franchise. I’m sure KIKA will do a great job of promoting the show and millions of kids – and adults – across Germany will be very excited come June 18th,” said INK Group Managing Partner, Claus Tomming.

The infectiously funny tales of a little girl and her reluctant bear friend are now broadcast in almost every country in the world – via both pay and free-to-air channels. The show has also spawned two hit spin-offs – Masha’s Tales and Masha’s Spooky Stories and is a huge YouTube hit. In addition, Masha and the Bear has enjoyed a successful theatrical release across key European markets.

“Masha and the bear is a major hit on KIKA, not only for the kids target group but for an all family audience as well. We are happy to mow be able showing season 3 of this famous animation series”, said Sebastian Debertin, Head of Acquisitions & Co-Productions at KIKA.

KIKA is the latest major channel to snap up the third season of Mash and the Bear. These include HBO Europe (all Central Europe and Spain), Minimax, Czeszka TV, TVP Poland, NBCUNI France, Telequebec, France TV, Canal Plus France, KIKA, De Agostini Kid, RTS Switzerland, and Tiny Pop and Cartoonito in the UK.

BBC to launch “Sarah & Duck” merchandises, partners Star Editions

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BBC to launch “Sarah & Duck” merchandises, partners Star Editions

BBC Studios has partnered up with Star Editions for a global e-shop that features merchandises inspired by its preschool property “Sarah & Duck.”

According to a report in Global License, the new online shopping platform includes customizable clothing, clocks, mugs, magnets and other gifts.

The exclusive merchandise is currently available for purchase on the online portal —Shop.SarahandDuck.com

Sarah & Duck is a British animated children’s television series created by Sarah Gomes Harris and Tim O’Sullivan, and produced by Karrot Animation for the BBC.

“Sarah & Duck” currently airs on CBeebies in the UK and is available in more than 130 markets outside of the territory.

Marvel, TCG team up for new superhero-inspired home décor collection

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Marvel, TCG team up for new superhero-inspired home décor collection

Marvel has teamed up with TCG for a new collection of superhero-inspired home décor items, as per a report in the Global License.

The new line will feature double-sided foam Gelli mats that feature characters on one side and patterns on the other.

“Marvel Superheroes always save the day, and we’re delighted to feature these celebrated characters in our exciting new range of products. These introductions will thrill young fans with superhero play themes to spark their imaginations while delighting parents with safe play options and creative ways to get their kids to clean up after themselves,” said Jessica Gavin, vice president, marketing and licensing, TCG.

The collection also includes a Marvel Megamat with a continuous plays scene and a Marvel Tidy Town dual-purpose storage unit.

After TVs, Kodak plans to expand brand licensing business in India

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After TVs, Kodak plans to expand brand licensing business in India

As one of the most iconic brands of the world, the Kodak consumer products business continues to do wonderful business.

Following the success of Kodak branded television in India, the Eastman Kodak Company is now looking to expand its brand licensing business footprint in India by launching products in multiple categories, which includes mobile phones and apparel, according to a Livemint report.

The company seeks to have 5-7 brand licensees in India by the end of the year. Moreover, the company is also planning to generate 5-10% of the company’s global licensing revenue from India in the next 5-years.

“We will launch washing machines under Kodak brand by the end of this year. Super Plastronics Pvt. Ltd, our licencee for television will be our licencee for washing machines,” said Joel Satin, vice-president (global brand licensing and consumer products), The Eastman Kodak Company.

Once the ruler of the photography world, Kodak went bankrupt in 2012.

Satin was in India to meet potential licencee partners and its existing business associates. At present, Kodak has two brand licencees in India, and five globally.

India will be the first country where Kodak washing machines will be sold.

From mobile phones and accessories to LED lights and batteries and from instant print cameras and connected speakers to home automation products and CCTV cameras, the company is looking to launch a host of products through brand licensing partnerships in India.

The company is also likely to leverage on its global licensing partnerships in the apparel segment with H&M and Forever 21, to bring this range to India.

“In the US, we have a limited presence in apparel in association with brands like H&M and Forever 21. We are looking for licencee partners in India for apparel as well. We need to catch the attention of the young consumers. Apparel could be a good way to get brand Kodak familiar with the younger generation who would eventually move up to other Kodak products,” Satin added.

Super Plastronics, which has been a contract manufacturer for some of the home-grown television brand brands like SVL, Crown and Suntek, launched Kodak television in India in August 2016.

Meanwhile, Kodak believes entering the mobile phones segment in a market like India has a huge potential.

Over a period of time the firm has plans launch Kodak branded air conditioners, microwave ovens and refrigerators, home automation products and audio products, among others. “We need multiple partners because distribution is different for every product,” Satin said.

Depending on its success ratio in India, Satin said, the company will take Kodak branded white goods to markets in south America, west Asia, Africa and some parts of south Asia.

Besides, Kodak is also looking for distributors for its Instant Print Cameras and Pocket Projectors in India. Satin said Kodak may also look at selling its healthcare imaging products, home information technology devices, such as scanners and desktop printers.

Baggit ropes in Shraddha Kapoor as its brand ambassador

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Baggit ropes in Shraddha Kapoor as its brand ambassador

Popular handbag manufacturer Baggit ropes in Bollywood actress Shraddha Kapoor as its brand ambassador. Being a brand ambassador, Kapoor will be associated with Baggit brand for the years 2018 and 2019.

The association with Kapoor, a popular youth icon, reflects Baggit’s drive towards staying on point with the expectations of today’s young millennials and yet retaining relevance with its existing customer base.

Commenting on the association, Nina Lekhi, MD & Chief Design Curator, said, “Shraddha Kapoor is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, her vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with her is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”

Shraddha Kapoor is one of Bollywood’s leading stars and has received both critical and popular acclaim for her choice of movies.

 “My bag is an essential must-have accessory for me. I never leave anywhere without it. And Baggit has just opened a world of amazing designs, colours and strong bags. I love it! I totally love their designs and completely relate to their philosophy of different bag for every different occasion. It’s a must-have for today’s woman on the go, especially since we tend to carry our world in our handbags. This is exactly what Baggit offers. I am really looking forward to our association,” Shraddha Kapoor said on her collaboration with the brand.

Baggit’s latest collection has been put together by Nina Lekhi, Baggit and mirrors the vibrant personality and joie-de-vivre of its new brand ambassador. Baggit is currently present in 100 cities across India in 52 exclusive Baggit outlets as well as in 1,000 plus multi-brand retail doors.

Turner appoints Salindong-Du as new country manager for Philippines

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Turner appoints Salindong-Du as new country manager for Philippines

Turner Asia Pacific has announced the appointment of Jia Salindong-Du as Country Manager, Philippines.

Salindong-Du is tasked with scaling Turner’s Kids and Entertainment business in the Philippines, which includes developing local content opportunities, creating greater consumer experiences and expanding the brands’ fanbase. She will also support ad-sales, and operate in tandem with the consumer products and licensing team for Cartoon Network.

In addition, she will be responsible for the channel distribution of Turner brands locally, including CNN International, Cartoon Network, Boomerang and Warner TV.

Vishal Dembla, General Manager of Turner’s business in Southeast Asia, said: “Jia has worked in a number of brand management and business development roles, and she will be an excellent leader for our highly-ambitious team in Manila. The Philippines is one of our most important markets in Southeast Asia and, with Jia now in place, we are confident of continued growth there.”

Salindong-Du joins Turner with a decade of FMCG experience. At Procter & Gamble, she worked on the beauty and haircare products portfolio to launch and grow brands such as Olay, Rejoice and Safeguard. She also built the company’s local shopper marketing group from the ground up – working with top retailers to deliver superior shopper programs.

She has worked on various aspects of organizational development – serving as a corporate trainer and as a regular external resource for marketing-related topics and being a mentor to many young talents.

Ms Salindong-Du was also a part-time marketing professor at her alma mater, Ateneo de Manila University.

Turner is a global entertainment, sports and news company that creates premium content, and delivers exceptional experiences to fans whenever and wherever they consume content. In Asia Pacific, Turner owns and operates award-winning brands throughout the region, running 59 channels in 14 languages in 42 countries.

Poetic Brands, Activision join hands for ‘Call of Duty’ apparel collection

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Poetic Brands, Activision join hands for ‘Call of Duty’ apparel collection

Licensed apparel specialist Poetic Brands has teamed up with Activision for an apparel range inspired by its video game franchise “Call of Duty.”

The range will be distributed across the UK and Ireland.

Under the association, Poetic Brands will develop an apparel line that features iconic imagery from the game.

“Call of Duty is one of the most recognizable and popular video game brands in the world, so it is tremendously exciting to have signed this agreement,” said Elliott Matthews, executive director, Poetic Brands.

“We will be putting together a range that utilizes the game’s iconic imagery to great effect and has huge appeal to the millions of ‘Call of Duty’ fans out there,” Elliott further added.

Owned by Activision, Call of Duty is a first-person shooter video game franchise. The series began on Microsoft Windows, and later expanded to consoles and handhelds. The earlier games in the series are set primarily in World War II, but later games like Call of Duty 4: Modern Warfare are set in modern times or in futuristic settings. The most recent game, Call of Duty: WWII, was released on November 3, 2017. An upcoming title, Call of Duty: Black Ops 4, is in development and to be released in October 2018.

Epcot is celebrating Royal Wedding with themed-merchandises

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Epcot is celebrating Royal Wedding with themed-merchandises

With the most anticipated Royal Wedding just a few days away, the Walt Disney World Resort have started celebrating the gala-event with themed merchandises at the United Kingdom Pavilion at Epcot.

The exclusive products include home décor items, such as teacups and saucers, ornate mugs, and tea towels. Other available items include a ceramic bell, trinket box, and a 24-Carat Gold Gilded commemorative plate.

Image Courtesy: Disney Parks Official Blog

Each item imbibes s a picture of Prince Harry of Wales along with Miss Meghan Markle.

Royal Wedding merchandise can currently be found in the shop between The Tea Caddy and the Queen’s Table.

The Royal Wedding of Prince Harry with Megan Markle is scheduled to take place on May 19 at St George’s Chapel in the grounds of Windsor Castle.

The traditional ceremony will be conducted by The Dean of Windsor, The Rt Revd. David Conner while the Archbishop of Canterbury, Justin Welby, will officiate as the couple make their marriage vows.

Viacom, PepsiCo team up to bring ‘Double Dare’ at Clusterfest

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Viacom, PepsiCo team up to bring ‘Double Dare’ at Clusterfest

Viacom and PepsiCo have partnered to bring Nickelodeon’s rebooted series “Double Dare” to life at the event Comedy Central Presents Clusterfest.

The event will take place between June 1-3 at the Civic Center Plaza & Bill Graham Civic Auditorium in San Francisco.

Viacom’s Comedy Central and Nickelodeon Splat brands, as well as PepsiCo’s Mountain Dew Kickstart, will allow attendees a chance to race through iconic “Double Dare” challenges and interact with celebrity guests.

The event will be hosted by Marc Summers and star contestants from MTV’s “The Challenge” and a variety of Comedy Central comedians.

The challenge will also feature an authentic “Double Dare” set and a Mountain Dew-themed obstacle.

Clusterfest is an annual comedy and music festival presented by Comedy Central.

 

Kartik Aaryan becomes new face of Emami Fair and Handsome

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Kartik Aaryan becomes new face of Emami Fair and Handsome

After entering into the 100-crore club with its bromance movie “Sonu Ke Titu Ki Sweety”, Kartik Aryan’s popularity is soaring sky high every second day. Not only this, the actor is also becoming favourite amongst prominent brands wanting him as the brand ambassador.

Replacing Hrithik Roshan, Kartik has been roped in as the new face of Emami Fair and Handsome to endorse their range of men’s products.

The ‘Punchnama’ actor will endorse Emami’s range of men’s products and campaigns featuring the actor will be released during the ongoing Indian Premier League cricket tournament.

“We are happy to be associated with one of the most promising, upcoming stars in Bollywood, Kartik Aaryan. Being a pioneering brand, Fair and Handsome has a strong leadership position in the men’s grooming space and we are confident this association will enable the brand to strengthen its relationship with the young audience,” Mohan Goenka, Director, Emami Ltd said in a statement.

Sharing a glimpse of the new TVC, Kartik Aaryan took to the Twitter and wrote, “Jiyo Sakht Dikho Mast”.

“Kartik will be the face of Fair and Handsome Laser 12; the communication leverages the insight of how a man’s face goes through new challenges every moment and Fair and Handsome Laser 12 is the one-stop solution to every challenge,” Mohan further added.

Kartik Aaryan has replaced Hrithik Roshan as the brand ambassador. Hrithik was roped in as the ambassador in the year 2015.

FMCG major Emami Ltd, had reported net profit of Rs 60 crore (approx. $9 million) for the quarter ended March 31, 2018, with sales revenue of Rs 617 crore (approx. $92.5 million).

On the work front, Kartik Aaryan is yet to announce his next professional venture.

Emami Limited is one of the leading personal and healthcare businesses in India, with a portfolio of over 300 products.

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