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Reliance Industries associates with PROLINE to co-brand sports apparels

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Reliance Industries associates with PROLINE to co-brand sports apparels

Reliance Industries (RIL) has entered in a partnership with ‘PROLINE’ to co-brand a range of sports apparel manufactured using its ‘R|Elan’ fabrics.

According to the agreement, the R|Elan’ co-branded ‘PROLINE’ products will use RIL’s ‘R|Elan Kooltex’ or ‘R|Elan FreeFlow’ fabrics to manufacture garments with special properties of odour free and quick dry.

“The R|Elan technologies would help consumers have a pleasant and comfortable user experience. RIL’s R|Elan Kooltex is a performance fabric, capable of moisture management in apparel. It has found acceptance with the makers of PROLINE,” the company said in a statement.

According to the company, it will give it a strong foothold in the Rs 2,500 crore Indian sports apparel industry.

“The elegant PROLINE apparels will provide a unique experience to its customers to beat the tropical Indian climate, as the garments dry quickly thus lowering the body temperature. Whilst another range which would help cut body odour, in the tropical climate of the country,” the company further added.

The active, sportswear segment has a 10-15 per cent, or Rs 2,500 crore market share of the Rs 250,000 crore Indian apparel industry, while its largest sub-segment — ethnic wear and sarees commands a Rs 60,000 crore share.

According to the company, the partnership will establish strong foothold in the fast-growing sportswear market.

“We are proud to provide R|Elan technologies to ‘PROLINE’ so that the Indian sports loving youth are assured of comfortable, durable, quality products. We at Reliance put thrust on developing technologies and products that brings smiles on the face of end customers,” Gunjan Sharma, CMO – Polyester Business, RIL said in an official statement.

 “RIL has partnered with more than 25 textile players that are equipped to produce new-age fabrics using R|Elan technologies,” the statement further stated.

The umbrella brand incorporates a range of new-age fabrics through which RIL aims to cater to all consumers across all apparel segments – active wear, sportswear, denim, formal wear and womenswear.

Jungle Book indoor theme parks coming to India, courtesy DQ Entertainment

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Jungle Book indoor theme parks coming to India, courtesy DQ Entertainment

DQ Entertainment (DQE) has inked an exclusive deal with Chiliad Procons to launch multiple indoor theme parks across India inspired by hugely successful IPs such as The Jungle Book, Peter Pan and Robinhood.

A new Jungle Book-themed indoor park will debut in Mumbai in 2018, followed by Delhi in 2019 and further expand across major metro cities over the next few years. The rides will be mostly inspired by The Jungle Book tales and its culture.

The announcement was made at the Las Vegas Licensing that took place from May 22-24.

The parks will introduce beloved characters such as ‘mancub’ Mowgli, Baloo the bear, Bhageera the panther and Sher Khan the tiger. Connecting bridges will allow children to explore through the jungle.

There will be a flying experience and a sound and light show to highlight the magic of the jungle. Also, life-size elephants add to the drama and memorable experience for the children.

Manoj Mishra, COO of DQE Group, commented, “The theme parks being developed by Chiliad Procons will be an entertainment destination for kids and family to experience the world of their favorite Jungle Book characters. All of the adventure, fun and action kids experience through a screen will now be all around them soon—in breathtakingly realistic Jungle ways.”

“We are excited to partner with Chiliad in this endeavor and expect this theme park agreement to significantly boost our other licensing and merchandising efforts worldwide and anticipate this as a step forward in creating immense opportunities and value to us,” Manoj further added.

Chiliad’s creative teams are working closely with DQE to bring the adventures of the TV series to life in the theme parks.

“The Jungle Book has succeeded in creating a large fan following among kids across the world and this new partnership with Chiliad Procons will take Mowgli and his jungle friends come close to kids and family in India through their indoor theme-based parks,” said Tapaas Chakravarti, managing director and CEO of DQE Group on the new Disneyland like theme park.

“We believe India is now growing in international influence,” says Prasuk Jain, MD of Chiliad Procons. “It is gaining a prominent voice in global entertainment and tourism, thanks to positive demographic factors within the Indian diaspora.”

He explains that the parks will combine adrenaline-fueled experiences with themed restaurants. Prasul believed the collaboration will create a new entertainment powerhouse of passion and talent that will craft epic, imaginative experiences allowing a new exposure to the company for more associations to come.

“We believe India is now growing in international influence and gaining a prominent voice in global entertainment and tourism, thanks to positive demographic factors within the Indian diaspora. This collaboration will create a new entertainment powerhouse of passion and talent that will craft epic, imaginative experiences allowing a new exposure to the company for more associations to come,” Prasuk further added.

The Jungle Book TV series has now gone into production for its third season. DQE is a major international producer and distributor of children’s animated content while Chiliad is a leader in the Indian amusement industry.

Jacqueline Fernandez to endorse Casio wrist watches

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Jacqueline Fernandez to endorse Casio wrist watches

Actress Jacqueline Fernandez has been announced as the brand ambassador for Casio’s women’s range of wrist watches — Sheen, Baby-G and Enticer.

The collaboration is a combination of the brand’s ideology with Jacqueline’s fashion and fitness forward attitude.

“I have always admired and connected with Casio’s modern, efficient and extraordinary designs across its wide collection of women’s watches. I am thrilled to be a part of its journey in India, a brand that has such a rich legacy of designing iconic timepieces,” Jacqueline said in a statement.

Kulbhushan Seth, Vice-President, Casio India, said: “Jacqueline is a fashion maven recognised for her distinct and vibrant choices. Her natural inclination towards lifestyle and fitness works as a perfect alignment with our extensive selection of women’s watches.

“While we were looking at brand association, we realised that Jacqueline fits pretty well to communicate the philosophy of all our brands,” Seth further added.

Not only this, Jacqueline had also launched a female-only fitness and fashion brand ‘Just F’with Mojostar in April this year. With the launch, Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’.

Just F is a female-only fitness and fashion brand created with an aim to bring the ‘F’ factor back into feminine fitness.

Absolut Vodka announces CPLG as licensing agency for global market

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Absolut Vodka announces CPLG as licensing agency for global market

The Absolut Company, producer of the popular Absolut Vodka has announced CPLG its licensing agency for the global market.

As per the agreement, CPLG will develop a global licensing programme across apparel, fashion, accessories, gifting and barware, targeting men and women of legal drinking age.

Steve manners, executive vice president, CPLG, said, “We are thrilled to be working with one of the most iconic and recognizable adult drink brands in the world.”

Absolut’s brand purpose is to ‘instigate a more open world’ by challenging ‘society’s labels – man, woman, gay, straight, and favouring difference, acceptance and freedom.’

Jonas Magnusson, director of innovation at Absolut, said, “Absolut has a long history of creative collaborations within art and fashion. We are very excited to explore how our brand can come to life in a new way within fashion and lifestyle.”

During the 1980s, Absolut had collaborated with artists such as Keith Haring and Andy Warhol and quickly secured the brand’s position as a patron of the arts and contemporary culture.

Absolut had also collaborated with a number of famous brands and designers, including Gucci, Marc Jacobs and Mac.

#LCExcl – Tinkle has evolved both in terms of stories and offerings: ACK Media President Sanjay Dhar

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#LCExcl – Tinkle has evolved both in terms of stories and offerings: ACK Media President Sanjay Dhar

“We consider Tinkle as a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings,” said Sanjay Dhar – President, ACK media on the Nush-Tinkle collaboration.

To celebrate and popularize Indian pop-culture, Bollywood actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer collection line of her label NUSH.

NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses.

In an exclusive interview with Licensing Corner, Mr. Sanjay Dhar – President, ACK media talks about the recent partnership and the road ahead.

Read the full interview here:

Please tell us something about the NUSH-Tinkle collaboration?

We were approached by the agency that represents Anushka Sharma (YRF) with a pitch to do a Suppandi inspired range of summer clothing for Anushka’s brand Nush. Anushka is a self-confessed fan our popular character Suppandi, and has many fond memories of reading Suppandi stories as a child during her summer holidays.

Amid Marvel Avengers, why have you specifically chosen ‘Suppandi’ for the association?

We were approached to do this collection and were more than happy to collaborate.

Besides Suppandi, any plans for re-associating with Anushka Sharma (NUSH) in the future?

We have just launched this collection. We will know in some time if there is any re-association.

Do you think Indian Comics have been a little pushed out of the way by global content?

Not at all. The reading population continues to read Indian comics and in fact, this market is growing.

The pop-culture in India is still lagging behind other western countries. Any major reasons?

No comment.

Do you think there is a need to reinvent the methods and the medium of comics to spur growth and sales in India?

The comic reading population in India is growing. However, it is always good to give new offerings to existing customers and well as new customers and Tinkle is doing this very successfully.

We are already available on both android and iOS platforms so readers can enjoy their comics on their mobile devises. We are also available on Kindle. Apart from comics, our Youtube channel ‘Suppandi & Friends’ is very popular. We also have a Suppandi sticker app for iOS Messenger as well as a few Shambu game on Android.

Licensing and merchandising is another area where we are growing. We have a focused customer-engagement strategy that works on both on-ground and social media platforms. This includes our successful school contact programme as well as live events where children can interact with their beloved characters.

How can the comic book industry of India revive itself? Do you think Licensing and Merchandising could be an option?

No comment.

With so many celebrities joining the licensing bandwagon, any plans for future collaborations with any brands?

We are looking at several licensing opportunities across other verticals apart from just apparel. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings and we see this collaboration with NUSH as a step in that direction.

Anushka’s spring-summer collection for NUSH will feature over 180 designs offering immense variety for today’s women.

Suppandi is a village simpleton and is still considered the most famous among the characters appearing in Tinkle, an Indian fortnightly magazine. Suppandi made his debut in January 1983.

Emoji, Ferrero to launch Kinder Joy confectionery treats collection

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Emoji, Ferrero to launch Kinder Joy confectionery treats collection

The Emoji Company has partnered with Ferrero to launch Kinder Joy confectionery treats collection featuring collectible Emoji toy figurines.

Bavaria Media, The Emoji Company’s agent, brokered the transaction.

As per the association, Kinder Joy treats will include 48 different collectible and functional Emoji figurines.

Commenting on the partnership, Marco Hüsges, chief executive officer, The Emoji Company said, “The Kinder Joy partnership covers territories with a population of more than 2 billion people.”

The partnership will also be supported by an extensive online and offline marketing campaign including TV advertisements and augmented reality features in the “Magic Kinder” app.

The collaboration with Ferrero marks a pivotal milestone in the strategy to expand presence in the FMCG sector.

UrbanClap becomes ‘Furniture Assembly Service Partner’ for IKEA

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UrbanClap becomes ‘Furniture Assembly Service Partner’ for IKEA

UrbanClap has associate with IKEA as Furniture Assembly Service partner in Hyderabad. The world’s largest furniture retailer will open its first store of about 400,000 square feet property in Hyderabad’s Hi-tech city in summer.

IKEA is a Swedish home furnishings retailer popularly known for its well-designed and affordable flat packed furniture and Do it yourself (DIY) concept.

As part of this collaboration, consumers purchasing a select range of IKEA furniture from the store will be able to book furniture assembly services via the UrbanClap app or website.

As a part of the partnership, IKEA will contribute in the training of the carpenters on UrbanClap’s platform, thereby, upskilling them to become professional IKEA assemblers.

Commenting on the partnership, Varun Khaitan, Co-founder, UrbanClap, said, “IKEA is an extremely prominent global brand, and has been the world’s largest furniture retailer for 75 years! The company’s belief in UrbanClap as a partner is a source of pride for us, and a boost to India’s entire startup ecosystem. The partnership is a result of the mutual objective of the two brands to keep customer experience and efficiency at the centre of everything.”

UrbanClap will use automated hyperlocal matchmaking facility to identify the service professionals in a 5-7 km radius, and will provide a 30-day service guarantee and insurance against damages.

Patrik Antoni, Deputy Country Manager, IKEA India said, “DIY or Do it yourself is still a new concept in India and we will invest heavily to provide affordable and quality services. We are happy to partner with UrbanClap, India’s largest home services platform wherein trained carpenters in Hyderabad will assemble furniture for IKEA customers at their homes.”

To further strengthen services and boost women empowerment, IKEA will also have an in-house team of 150 assemblers, out of which 75 are women, which is in line with the commitment of having 50% women co-workers at all levels in IKEA India.

Amazon launches ‘Merch Collab’ at Licensing Expo 2018: Here’s how it works

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Amazon launches ‘Merch Collab’ at Licensing Expo 2018: Here’s how it works

Amazon unveiled a new platform at the Las Vegas Licensing Expo that will allow licensors to develop and launch products faster than ever before.

At the Keynote session at Licensing Expo, Amazon launched ‘Merch Collab’ by Amazon, bringing together brands and a group of about 150 artists to produce licensed apparel and other products.

Merch Collab is a new licensing program where brands collaborate with qualified designers and manufacturers to create the world’s largest selection of branded merchandise for fans and followers. Brands simply approve and promote products and Amazon tracks sales and pays out royalties.

Nicholas Denissen, vice-president at Amazon, unveiled the new program during the opening keynote at the show, which runs from May 22-24.

The decision to launch Merch by Collab was largely tied to Amazon customers seeking a broad selection of products.

“The physical constraints of off-line retail can restrict the types of brands and the number of branded products consumers can purchase and ecommerce removes these constraints. The most successful brands online aren’t necessarily those on retail shelves,” Dennisen said.

For brand owners, the motivation behind joining Merch Collab is driven by the need to monetize the peak of a show’s popularity, said Veronica Hart of CBS, which launched with Merch Collab with “Star Trek”, “Twin Peaks” and “American Vandal.”

How does Merch Collab work?

The program, in development for about a year and in testing for six months with CBS Consumer Products, Cartoon Network, Hybrid Apparel and YouTube influencer Shane Dawson, is designed to speed the process of bringing licensed items to market and making them for sale through a brand’s Amazon storefront.

Within the portal, licensors can establish brand do’s and don’ts as well as creative guidelines for their brands.

Once a licensor’s guidelines are posted, the brand owner will start to receive product submissions from qualified designers.

After receiving of the submission, brand owners can ask for revisions, reject submissions or approve submissions in under 30 seconds.

Licensors will have complete control over what product goes live and may choose to take a live product down at any time.

After successful approval, the design will populate the brand’s Amazon store, where brand owners can also analyze data and see what sells.

Initially, the program will be open to a limited number of brands.

What does it really mean for the licensing industry?

The program promises to connect brands with pre-approved designers and manufacturers to produce and sell branded merchandise. Amazon tracks sales and pays royalties to both the brand and the designer.

“Based on what we’ve learned [at Amazon], we believe that the licensing industry can grow to $1 trillion in the next years. That’s four times the current growth rate, 15 percent year-over-year. We’re on the cusp of a huge revolution in customer behavior, and we believe this is achievable and we want to be part of making this happen,” said Nicholas Denissen, vice-president, Amazon.

The program will help entrepreneurs, designers and small businesses reach Amazon’s 300 million customers while also driving awareness and increasing speed to market.

Merch Collab is now accepting applications from brands, designers, and manufacturers.

The Merch Collab site’s explanatory information stated, “We are interested in all brand types, including major entertainment brands, musicians, consumer products, and social influencers. Note that social influencers must have a minimum of 100,000 followers.”

Merchandise, and Pricing Details…

Merchandise categories are primarily t-shirts, hoodies, sweatshirts “with other categories launching at a later date,” according to the Merch Collab website.

Amazon owns the copyright for all designs created through the Merch Collab program. However, brands can request to purchase the copyright of a design for a fee designated by Amazon of between $5,000 and $100,000.

Royalty fees are calculated, according to the site, “based on your product’s purchase price less Amazon’s costs and fees.”

Of the total royalty payment, two-thirds is paid to the brand and one-third to the designer.

Moreover, the new service will allow brand owns to test new IP and use sales data to help guide product distribution.

Hrithik Roshan invests Rs 6 crore in fitness startup Cure.Fit

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Hrithik Roshan invests Rs 6 crore in fitness startup Cure.Fit

Bollywood actor Hrithik Roshan invests Rs 6 crore in Bengaluru-based fitness startup Cure.Fit.

In August 2017, the startup had signed on Hrithik Roshan as its brand ambassador valued at Rs 100 crore, which is touted as one of the largest endorsement deal signed by an Indian startup.

The five-year association includes the actor’s equity stake in the company in lieu of cash investment, promotions and royalty from his personal brand HRX’s specialized workout plan.

According to the MCA filings, Hrithik invested directly in Cure.Fit and also through his entity, Extreme Brands.

Brainchild of former Flipkart executives Mukesh Bansal and Ankit Nagori, Cure.Fit was established in 2016.

Till date, Cure.Fit has raised more than $45 Million in funding across multiple rounds from an array of investors such as Accel Partners, IDG Ventures Kalaari Capital, and UC-RNT Fund, among others.

Recently, Cure.Fit acquired Fitness First in India. Fitness First India is one of the country’s leading premium fitness chains with 10 fitness centres in the NCR and Mumbai. The fitness centres are full-service centres and employ expert trainers as well as personal trainers along with a mix of machine-based and group exercises.

Cure.Fit now has a presence in Bengaluru, NCR, and Mumbai, and has over 40,000 members.

Shoppers Stop partners with Chennai Super Kings for exclusive merchandise

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Shoppers Stop partners with Chennai Super Kings for exclusive merchandise

IPL fans have one more reason to rejoice! Indian fashion retailer Shoppers Stop has inked exclusive retail merchandise deal with Chennai Super Kings (CSK).

The CSK exclusive merchandise offers a range of apparels, accessories, and footwears, including t-shirts and jerseys with graphic prints and quirky slogans and accessories such as caps, bags, and flip-flops.

The products in the collection starts at Rs 399 onwards.

Shoppers Stop also shared a video on Twitter and wrote, “Our lions are just a match away from victory. TheCSKSquad, it’s time to cheer the loudest for our ChennaiIPL champs!”


Commenting on the association, Govind Shrikhande, Managing Director, Shoppers Stop, said, “When India’s leading fashion retailer collaborates with India’s favorite IPL team, it’s a match made in heaven. We are excited to partner with Chennai Super Kings this IPL.”

34 Shoppers Stop stores across Mumbai, Pune, Delhi, Kolkata, Hyderabad, Chennai, Jaipur and Bangalore will be selling the merchandise. Moreover, the brand will also be retailed online at www.shoppersstop.com.

KS Viswanathan, CEO, Chennai Super Kings, said, “It gives us great pleasure to have Shoppers Stop as our partner. Shoppers Stop shares the spirit of Chennai Super Kings in the manner it has won the hearts of millions of Indians and continues to do so by consistently delivering quality and comfort.”

The fashion retailer has already signed exclusive brand partnerships with Desigual, Wrogn, RS By Rocky Star, Femina Flaunt, and Love Generation), with merchandise rights of some private brands such as Stop, Life, Haute Curry, Kashish and Vettorio Fratini.

Chennai Super Kings, who were back at the tournament after a two-year ban, made it to the final for the 7th time.

MS Dhoni became the first player in the history of the Indian Premier League to reach the final of the T20 tournament for a record eighth time. Dhoni moved a step closer to lifting the trophy for the third time after Chennai Super Kings beat Sunrisers Hyderabad in the Qualifier 1 at the Wankhede Stadium in Mumbai.

Dhoni had led CSK to the glory in 2010 and 2011 — only team to have defended the title.

The final IPL match is scheduled to take place on May 27.

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