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FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

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FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

Irrespective of caste, creed and religion; Football transcends geographical boundaries and unite fans all over the world. While the football fever grips the nation, brands are leaving no stone unturned for promoting the tournament among its Indian fans.

Sony Pictures Network (India), the official India broadcast partner for FIFA World Cup 2018, is all set to kickstart the most exciting global sporting event.

The World Cup in Russia promises to be one of the biggest tournaments in the world, which is scheduled to start from June 14 until July 15. This will be the first World Cup held in Europe since the 2006 tournament in Germany, and the first ever to be held in Eastern Europe.

As of now, the broadcaster has already finalized 15 brands for the association, and is seeking more partnerships for the grand event. Take a look:

  • Hero
  • Association of Mutual Funds in India (AMFI)
  • Honda Motors
  • VW
  • Apple
  • Parle Agro
  • Castrol
  • Apollo Tyres
  • Uber
  • Indeed
  • Carlsberg
  • Amul
  • HDFC MF
  • Airtel
  • Adjavis
  • Adidas
  • Alcis Sports

How brands are trying to win people’s hearts?

In an India-exclusive initiative, long-time FIFA brand partner and official sponsor of the World Cup, Adidas will release 100 special GIFs in collaboration with WhatsApp.

Coca-Cola European Partners has released a new packaging across its portfolio ahead of the event. In a partnership with sports gaming company EA Sports, Coca-Cola’s Zero Sugar and Classic drinks will have a code printed on promotional labels from 30 April to 17 June. Apart from this, Coca-Cola has partnered with film exhibition chain INOX Leisure Ltd to give away branded merchandise to fans across the country from April to July.

World Cup 2018 will also see Adidas launch its “most customizable film in the world” with special edits for different international markets. The sportswear major is kit sponsor for 12 of the 32 teams including Germany and Spain.

The sports brand will also leverage digital, outdoor and on-ground activations to connect with fans across cities such as New Delhi, Mumbai, Kolkata, Pune, Chennai, Cochin and Guwahati.

Meanwhile, Alcis Sports has associated with the tournament for the first time by bagging the mandate to sell official FIFA merchandise. Alcis Sports has lined up a comprehensive range of over 550 articles that will be exclusively available on Flipkart including apparels such as T-Shirts, Polo T-shirts, Shorts, Track pants, Tracksuits, Hoodies, Jackets, Sweatshirts, Jerseys and Caps.

However, industry experts feel the key packages (title and presenting sponsorship) is ranging between Rs 10-15 crore. “Associate sponsors deals are standardized so it’s not easy to compare but it can be between Rs 3-7 crore depending on the involvement of the brand while spot buyers is Rs 2-3 lakhs,” a senior media planner was quoted from the Exchange4Media.

Coca-Cola India will send over 300 people to soak in sights, sounds and vodka in Russia.

In a first for India, Kia will use its partner rights to send six young aspiring footballers as Official Match Ball Carriers to the World Cup.

Budweiser Experiences unveiled its global campaign, “Light Up the FIFA World Cup,” in India. This year, Budweiser will bring alive the FIFA experience in over 50 countries; energizing and inspiring the 3.2 billion football fans watching the World Cup.

Louis Vuitton has collaborated with Adidas and FIFA to create an exclusive match ball trunk. Only 21 limited-edition trunks will be available for purchase worldwide. Besides, Vuitton will also be launching 2018 FIFA World Cup official licensed product collection, including exclusive edition of Keepall and Apollo bags.

Vivo has rolled out ‘Pass the swag’ campaign to unite both football and music fans around the world. In addition, Vivo has also unveiled a FIFA World Cup limited-edition smartphone in China.

Vodafone India is running a gaming contest on MyVodafone app to leverage the football fever in the country.

Here’s what Indians want…

According to Ipsos Survey, Coca Cola and Adidas are most recalled sponsors for FIFA World Cup 2018. As per the report, people mentioned Coca Cola (70%), Adidas (67%), Hyundai (57%), McDonald’s (57%), Vivo (46%), and Budweiser (33%).

45% said that they will watch it on internet, 32 % will use their mobile and 15% will follow the FIFA event on their ipads and Tablets.

64% Indians stated they will binge on the FIFA World Cup merchandise and themed products; followed by Chinese (68%) and Malaysians (64%) too going to loosen their purse strings for fan merchandise, according to the Ipsos report.

Almost 19,766 interviews were conducted between April 20 and May 4, 2018. The survey was conducted in 27 countries around the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, Great Britain, and the USA.

As the month-long global football event to kicks off tomorrow, Sony Network will broadcast the tournament in six languages- Hindi, English, Bangla, Malayalam, Telugu and Tamil.

With all these brands riding to win the cup, let the games begin!

Start spreading the news! Nutella Cafe to open in New York City

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Start spreading the news! Nutella Cafe to open in New York City

Ferrero, the Italian company responsible for your chocolate hazelnut spread-induced dreams, will open its first Nutella Café in New York City. The company have set their sights on a 2,200-square-foot cafe and coffee bar near Union Square, on 13th Street and University Place.

The branded restaurant opened its first Nutella Café on May 31, 2017 in Chicago. offer a Nutella-inspired menu with specialty beverages that celebrate the hazelnut spread.

“There truly is nothing like the taste of Nutella hazelnut spread, and with the overwhelmingly positive reaction to Nutella Cafe Chicago, we know our fans feel the same way. It’s their excitement that propelled us to open another Nutella Cafe and continue to showcase the uniqueness and versatility of this beloved product,” said Rick Fossali, vice president of operations, Nutella Cafe.

Check out some of the glimpses of the café here:

“Nutella is global power brand and the popularity of the spread is built on Ferrero’s uncompromising focus on quality ingredients. As a multicultural epi-center, New York gives us the opportunity to explore and offer new ways for our local fans to enjoy Nutella, while reaching millions of tourists visiting the city,” Fossali further added.

The Nutella Café New York is set to open before the end of the year.

Baroness Beeban Kidron to deliver creative keynote at Children’s Media Conference 2018

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Baroness Beeban Kidron to deliver creative keynote at Children’s Media Conference 2018

Award-winning director Baroness Beeban Kidron will deliver the Creative Keynote at this year’s Children’s Media Conference (CMC), which will take place from 3-5 July in Sheffield.

Taking to the stage on Wednesday 4 July, the Founder and Chair of 5Rights Foundation and Co-Founder of education charity Into Film, will discuss her creative journey from producer to peer, from content creator to campaigner.

In her 35 years as a screen director, Beeban Kidron has successfully navigated between pop culture hits like ‘Bridget Jones: The Edge of Reason’, piercing documentaries like ‘InRealLife’, and taboo-breaking stories, such as BAFTA-winning TV drama ‘Oranges are Not the Only Fruit’. She is passionate about the role stories can play in the development of young people’s identities and their sense of what it is to be human.

“I left school when I was 16. I did not understand school and it did not understand me. But I did grow up in a world of books and a world of stories,” said Beeban.

Starting out as a photographer, including two years working for Eve Arnold, she trained at the National Film School – first to be a camera woman, then switching to directing. At a time when male-dominance across the industry went largely unchallenged, she carved out a career heading up major projects in TV and film, working in the UK and Hollywood.

Greg Childs, Editorial Director at CMC said, “Beeban Kidron has been a long-time friend and supporter of CMC and taken a keen interest in what the children’s media industry is doing to enhance the lives of kids. Equally she has been a fierce but reasoned critic about the way in which the internet is impacting on kids and teens. Her 5Rights campaign now seems timelier than ever, with the increasing focus on social media platforms’ policies and parents’ concerns about what their kids are doing and seeing online. As governments talk about taking action, Beeban will bring us back to the power of story in developing young people’s identities and how we can change the narrative.”

Alongside building a body of creative work, Beeban has also played a major role in helping to enrich the cultural experiences of children across the UK and ensure their safety in the digital world.

She is the co-founder of educational charity IntoFilm, enabling schools nationwide to run curated film clubs for 5-18-year-olds, and encouraging post-movie discussions. IntoFilm now has more than 10,000 clubs in UK schools.

Beeban also founded 5Rights, a campaign to deliver the established rights of children in all interactions with the digital world. In 2012, she was appointed to the House of Lords, where she sits as a Crossbench Peer, and is a member of the House of Lords Communications Committee. Baroness Kidron is a Commissioner on the UN Broadband Committee for Sustainable Development where she chairs a program for global digital literacy, and she is a fierce campaigner for children’s rights in the digital environment.

In her compelling TED Talk ‘The Shared Wonder of Film’, Beeban spoke of the power of movies where story, not sensation, is king; how when children are given films with stories that inspire and challenge them, rather than seeing the films as artefacts, they begin to see themselves.

Baroness Kidron’s keynote comes as part of this year’s wider conference theme of ‘What’s Next?’. CMC aims to bring relevant, challenging and inspiring content that showcases and celebrates the diversity of people, ideas and approaches looking at what the future holds for children’s media.

The conference, now in its 15th year, expects to welcome more than 1,100 delegates, kicking off with the annual market day, the CMC International Exchange on July 3. The conference aims to bring together IP owners, producers, writers, interactive media specialists and service providers from the UK with broadcasters, distributors and funding agencies, and producers seeking co-production potential from around the world.

Tim Burton’s live-action Dumbo trailer: Catch the flying elephant on March 2019

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Tim Burton’s live-action Dumbo trailer: Catch the flying elephant on March 2019

Remember, the 1940 ‘s elephant cartoon ‘Dumbo’, who has enormous ears and is always ridiculed? Well! a huge shout-out to all the fans of the gullible character, Disney just dropped the first trailer for Tim Burton’s live-action remake of ‘Dumbo’.

The reimagined story will follow a former circus star, played by Colin Farrell, who returns to the big tent after coming home from war. He finds work with a struggling circus and is put in charge of a newborn elephant whose oversized ears make him the laughing stock of the show. But when they discover that Dumbo can fly, the circus makes an incredible comeback, attracting persuasive entrepreneur V.A. Vandevere (Michael Keaton), who recruits the peculiar pachyderm for his newest, larger-than-life entertainment venture, Dreamland. Dumbo soars to new heights alongside a charming and spectacular aerial artist, Colette Marchant (Eva Green), until Holt learns that beneath its shiny veneer, Dreamland is full of dark secrets.

Check out the first trailer here:

The trailer is accompanied by a new rendition of the classic film’s Oscar-nominated song Baby Mine, sung by Norwegian singer-songwriter Aurora.

Besides this, Disney also unveiled the first poster for Tim Burton’s live-action remake of Dumbo.

Besides Dumbo, feature adaptions of classic animations such as Lion King, Aladdin and Mulan are in various stages of production.

The film is slated to hit theaters on March 29, 2019.

Nickelodeon rolls out preschool apps globally, available in 12 languages

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Nickelodeon rolls out preschool apps globally, available in 12 languages

Nickelodeon rolled-out two new apps—Dora’s Worldwide Adventure and Nick Football Champions internationally on June 12. Announced at the video game conference E3 in Los Angeles, both apps are available in 12 languages and can be downloaded outside of the US via Google Play, iTunes, and Amazon stores.

Dora’s Worldwide Adventure is an educational geography app, whilst Nick Football Champions is a pop culture-driven celebration of global football season, inviting kids to team up with their favourite Nickelodeon characters to play the sport, score goals and to pursue ultimate victory.

Dora’s Worldwide Adventure, a preschool geography app available for USD 3.99, shows kids cultures and countries around the world including China, Japan, Australia, Brazil, Italy, the UK and the US alongside popular characters from the series Dora, Swiper and Boots.

Players will also help Dora take pictures of landmarks, objects, and animals while exploring the different countries; record memories in Dora’s travel photobook with pictures, stickers, and more; and unlock hats, shirts, dresses, and other clothing in different countries for Dora to wear.

Capitalizing on FIFA World Cup fever the other new app, Nick Football Champions, is free to download and lets kids play as an eight-bit pixel style version of an iconic Nickelodeon character. Throughout the game, users can win trophies, unlock new characters and send stickers to friends via iOS.

“Both of these new games tap into what’s important to our audience,” said Kate Sils, the VP of multiplatform and brand engagement for Nickelodeon International.

“Our research shows 89 percent of kids ages 6 to 8 are curious about the world. We created Dora’s Worldwide Adventure with that global interest and curiosity in mind,” Kate further added.

The release of the two new digital games follows the success of Nick’s previously launched apps Nella the Princess Knight: Kingdom Adventures, which has amassed nearly 2 million downloads worldwide.

Carlsberg India launches premium mild beer with Saif Ali Khan

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Carlsberg India launches premium mild beer with Saif Ali Khan

Carlsberg India on Tuesday announced the launch of Carlsberg Smooth, a premium mild beer made with the finest European Barley with Bollywood actor Saif Ali Khan.

Carlsberg Smooth offers a unique product and a new experience to the consumers.

Commenting on his association, Saif Ali Khan, said, “It is always exciting to be associated with brands that not only offer a great product but also believe in creating an unforgettable experience for its consumers. I’m very happy to be associated with Carlsberg India and I wish Carlsberg Smooth great success. It is a really rich brew and probably the smoothest beer.”

The new brew is a perfect combination of a classic and modern flavour portfolio. The superior quality European Barley gives Carlsberg Smooth its unique rich taste, making the drinking experience smoother for modern consumers who appreciate the unique flavour and quality of premium beers.

Commenting on the new product, Mahesh Kanchan, Vice president – Marketing, Carlsberg India said, “At Carlsberg India, we are constantly working to offer a new taste to our consumers by being at the forefront of pioneering fresh offerings. With Carlsberg Smooth, the restaged premium mild beer, we aim to further strengthen our commitment to the Indian market and expand our portfolio. Carlsberg Smooth will be available across key markets in India and we hope to continue our tradition of providing ‘the best’ to the Indian consumers. We are confident that the refreshing brew will be hugely appreciated by all.”

Carlsberg Smooth will be available across key markets in India and has been launched across the states of Maharashtra, Goa, Andhra Pradesh, West Bengal, Rajasthan and Haryana.

The new brand will soon be launched in Karnataka, Telangana and Uttar Pradesh.

Manish Malhotra designs exclusive Magnum-inspired clutch collection

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Manish Malhotra designs exclusive Magnum-inspired clutch collection

Ace designer Manish Malhotra has collaborated with premium ice cream brand Magnum to develop unique clutches fashioned after the iconic ice cream bars. Inspired by his recent venture with Magnum to the 71st Cannes Film Festival, Malhotra developed three purses for actresses Vani Kapoor, Aditi Rao Hydari, and Pooja Hegde.

Malhotra created a pure white beaded purse with beaded tassels and flowers for Vani Kapoor. For Aditi Rao Hydari, he created an all-black sparkling clutch with glittering black beaded tassels hanging from it. Pooja Hegde’s special purse is a blend of the two clutches, much like a chocolate and vanilla Magnum ice cream.

Check out the stunning pieces here:

Magnum and Manish’s exciting experience in Cannes is the sheer definition of ‘Taking Pleasure Seriously’.

Malhotra even indulged in Magnum’s signature ice cream process. Having an innate sense of creativity, Manish’s customized Magnum Bar with a decadent blend of rich chocolate and crunchy dry fruits.

Malhotra had earlier partnered with Chandon to develop a creative design for their wine bottles.

However, this is not the first time, earlier, jewellery designer Farah Khan has collaborated with the ice-cream brand and launched an exclusive jewellery and delectable pieces line ‘MagnumXFarahKhan Collection’.

Thomson all set to expand manufacturing capacity, product line-up

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Thomson all set to expand manufacturing capacity, product line-up

Television brand Thomson, owned by France’s Technicolor SA, is expanding its manufacturing capacity and product line-up with an aim to become the top three online television brands in India with 20% share.

According to an ET report, Thomson entered into an exclusive licensing agreement with Indian contract manufacturer, Super Plastronics.

As per the deal, it launched three television models in April at an aggressive price selling exclusively through Flipkart. The brand unveiled its 43 UHD 4K, 40 smart and 32 smart TV’s.

Besides Thomson, Super Plastronics holds licence for other brands such as Kodak TV, Crown and SVK.

Super Plastronics is setting up one more manufacturing line for Thomson at an investment of about Rs 150 crore and is going to expand the portfolio to newer models of screen sizes 24, 32 and 50-inches.

“Our aggressive pricing strategy will remain for Thomson with the products getting sold instantly. We are already reaching to 14,000 pin codes through Flipkart and hence there are no immediate plan for an offline foray,” CEO Avneet Singh Marwah was quoted as saying from ET.

The Rs 22,000-crore television market is dominated by Samsung, LG and Sony. Other industry leaders include Xiaomi, iFFALCON, Vu, TCL, Sharp, BPL and Kodak.

With a rich heritage stretching back more than 120 years, Thomson has been part of the world’s greatest technological revolutions with an unwavering dedication of making innovation accessible to all.

Space Racers strikes deal with Uyoung to expand into China

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Space Racers strikes deal with Uyoung to expand into China

Space Race, LLC, the global production company behind the popular and award-winning preschool television series, ‘Space Racers’ announced it has entered into a key partnership with leading Chinese children’s entertainment and media company UYoung.

In a far-reaching partnership, UYoung will distribute a localized version of the Space Racers television show via multiple channels and also build a wide-ranging merchandising program.

“As we continue to build the Space Racers brand, we are delighted by the degree to which curiosity around space exploration is universal among children across all cultures,” said Michael Matays, CEO of Space Race, LLC and Executive Producer of Space Racers.

“Though Space Racers is currently translated into more than 25 different languages and shown in 130 countries, partnering with a valued and successful television distribution and consumer products business such as UYoung is set to expand our audience tremendously.  By delivering vibrant STEM programming to children in China, one of the world’s largest markets, we elevate our licensing program to a new level.  We are excited to see Space Racers perform with the Chinese audience, both on TV and in consumer products.”

Clara Young, Vice President International Business UYoung, said: “We are delighted to be representing Space Racers in China.  We know that the series’ strong STEM education theme, stand out characters and engaging storylines will resonate well with Chinese children and parents and we look forward to talking to our broadcast and consumer products partners about this exciting series.”

The Space Racers brand has grown steadily from 2014, the launch year of its first season on public television, through further streaming partnerships, to the current second season, which debuted November 2016 on Universal Kids’ Sprout programming block.

Since its Sprout premiere, Space Racers has consistently been a top show for children ages 2-11 on the network.

Space Race, LLC, based in New York, is the global production company behind Space Racers and specializes in children’s programming and educational entertainment. Space Racers currently airs in over 130 countries across the globe and is available in more than 25 languages.

GIII Group is planning to bring back US brand DKNY to India

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GIII Group is planning to bring back US brand DKNY to India

American premium fashion brand DKNY, which shut shop in India. The initiative has been planning by the US clothing company GIII-Apparel Group, which bought the New York label’s parent Donna Karan International from French luxury group LVMH.

DKNY, which entered India in 2009 in partnership with DLF Brands operated several stores across India till the beginning of last year. Beginning with its stores in Kolkata and Mumbai, the brand shut its outlets before exiting the Indian market.

However, it has started operations in India by recently setting up Harley-Davidson brand stores in the North East.

GIII, which is a designer, marketer and manufacturer of branded apparel and accessories, including Tommy Hilfiger, Calvin Klein and Levi’s, is bullish on India, said the sources, as the country presents an opportunity for bridge-to-luxury brands.

G-III owns brands including Donna Karan, DKNY, Andrew Marc, Marc New York and Jessica Howard. It also has fashion licenses for the Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, Kenneth Cole, Cole Haan, Guess, Ivanka Trump, Jessica Simpson and Levi’s brands.

The firm, located in the center of New York City’s Garment District, designs, manufactures and markets an extensive range of apparel, including outerwear, dresses, sportswear, beachwear, women’s suits and women’s performance wear. It also produces luggage and women’s handbags.

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