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Licensing Expo 2018 mirrors the growth of global licensing business

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Licensing Expo 2018 mirrors the growth of global licensing business

Licensing Expo, the world’s largest and most influential licensing event, capped off Licensing Week in Las Vegas from May 22-24.

The 2018 rendition of the show was the most robust to date, realizing an increased presence from core categories and opened with a keynote address from Nicholas Denissen, Vice President at Amazon.

“Licensing Expo is where you need to be if you’re in this industry. It’s where our licensing program began,” said licensee Christopher Hayes, director of business development, Open Road Brands. “This is the place to develop relationships with licensors and brands from all over the world and find out what’s coming next in the market.”

Expo 2018 saw significant growth in key areas among its attendee base, including a 10% increase in retailers and 16% increase in first-time attendees, including Japanese retailer UNIQLO, Mexican department store Coppel, and online retailer Dolls Kill. Attendees from key licensing markets Brazil, China, Japan and the United Kingdom also increased.

Licensing Expo’s continued success mirrors the growth of the global licensing business, which rose 3.3% to $271.6B, according to results from the 4th Annual Global Licensing Industry Survey released by the International Licensing Industry Merchandisers’ Association (LIMA).

During the keynote address, Denissen revealed that Amazon believes the licensing industry will grow to $1 trillion in the next ten years.

Core exhibitor categories also realized significant gains, including a 51% increase in associations and non-profits, a 34% increase in music, a 20% increase in gaming and apps, and a 17% increase in sports that welcomed the MLB Players Association and Learfield Licensing Partners for the first time.

“Licensing Expo has been the anchor for sports licensing the past few years,” explains John Fitzpatrick, marketing manager, NFLPA. “It’s one of the best business development opportunities for us where we identify categories to meet strategic goals and find the latest trends and products in the market.”

For the third consecutive year, Licensing Expo provided Matchmaking, an exclusive networking tool designed to connect exhibitors and attendees. The service was exceptionally successful with more than 4,600 meetings scheduled before the show began, an increase from 3,800 meetings in 2017.

The Global Licensing Group will host several additional events throughout the year, including: Licensing Expo China July 25- 28, 2018 in Shanghai; the 20th annual Brand Licensing Europe October 9-11, 2018 in Olympia Grand, London; Licensing Expo Japan March 13-15, 2019 in Tokyo; and Licensing Expo 2019 June 4 – 6, 2019 in Las Vegas.

Launched in 1980, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension.

The Crepe Cafe forays into India, to open 50 stores by 2020

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The Crepe Cafe forays into India, to open 50 stores by 2020

The Crepe Cafe has forayed into India in association with World Iconic Brands. According to a ANI report, the brand plans to open about 50 stores in the next three years and around 100 stores in the next five years.

With an initial investment of Rs 100 crore, WIC aims to establish the Australian brand across India.

Part of the BFC Retail Group, the brand focuses on fresh, healthy ingredients for made-to-order traditional savoury and sweet crepes, waffles, pancakes, omelettes and other fat-free delicacies.

Each new store involves an earmarked investment of Rs 45- 50 lakhs, with store sizes ranging between 750 and 900 sq. ft. each.

With an initial investment of Rs 100 crore, WIC aims to establish the Australian brand across India, with key focus on Delhi, Mumbai and Bengaluru.

“Our key focus is on Delhi, Mumbai and Bengaluru. We see great opportunity in all three cities and for the first year will focus on developing the brand in these markets. We are targeting 10 stores for the first year leading to 50 stores by 2020,” Utkrisht Sahai, General Manager, World Iconic Brands was quoted as saying by ANI.

For the initial phase of rollout, WIC aims to focus on Tier I and II cities, before moving onto Tier III, with key focus on Delhi, Mumbai and Bengaluru.

The company aims to develop the brand’s position in urban India, mainly New Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad.

Aditya Birla Fashion brings American Eagle apparel line to India

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Aditya Birla Fashion brings American Eagle apparel line to India

Aditya Birla Fashion and Retail is getting denim wear American Eagle to India, according to a report in Business Line.

With competitors such as Levis, Wrangler, and Pepe, Birla Fashion expects the brand to be among the top three in this market in 5-7 years.

American Eagle is a USD 3.8-billion affordable premium denim and casual wear retailer from the US.

The brand will add great value to the company’s international portfolio and strengthen the position in the youth centric lifestyle space, giving discerning customers a true taste of high-end fashion.

ABRL, formerly known as Madura Fashions, retails several international brands such as Forever 21, Ralph Lauren, Ted Baker, Simon Carter and Hackett London.

The company plans to open 25-30 standalone stores in the next 35 months across the top Indian metros. The company has opened the first outlet in Delhi and plans to focus on the top five metros as of now.

The company is also seeking to retail the merchandise through the brand’s exclusive website www.aeo.in, ABFRL’s President for International Business Sathyajit Radhakrishnan said to Business Line.

The brand would target both men and women in the age group of 15-28 years. The Jeans would be priced from Rs 2,499 to Rs 4,000.

The company is planning to partner with all leading e-commerce sites such as Myntra and Amazon to reach the young population in the smaller cities

“We (ABRL) are optimistic that American Eagle will be the top three denim brands in the next 5-7 years. By then, we will also have a substantial market share in the denim market too. Overall denim market (both branded and unbranded) is about Rs 9,000 crore approximately and is growing at a CAGR of 13-14 per cent.,” Radhakrishnan was quoted as saying.

In August 2017, ABFRL entered into a multi-store retail and e-commerce licence agreement with American Eagle Outfitters (AEO) Inc. and the brand has been rolled out according to this partnership agreement.

With the development, ABFRL aims to corner a significant share of the country’s premium jeans wear market.

Vintage Wine Estates to unveil new ‘Game of Thrones’ wine

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Vintage Wine Estates to unveil new ‘Game of Thrones’ wine

A big shoutout to all the Lannisters, Starks and Targaryen fans! HBO Licensing and Retail and Vintage Wine Estates is expanding its Thrones-branded wines to include pinot noir.

The new “Game of Thrones” pinot noir is crafted by Vintage Wine Estates and winemaker Bob Cabral, who sourced the ingredients from Oregon’s Willamette Valley.

The first “Game of Thrones” wines, a chardonnay, red blend and cabernet sauvignon, began offering in 2017.

Those bottles feature, respectively, Lannister, Targaryen and Stark sigils in the label artwork; the newest offering will feature an imprint of either the House Martell or House Tyrell sigil imprinted on the cork.

The pinot is elegant and bursting with complex flavors and aromas, according to Vintage Wine Estates winemaker Bob Cabral. “The new pinot noir is a worthy addition to the ‘Game of Thrones’ line of wines, as it was inspired by the complexity and nuances of this riveting drama,” said Cabral. “Oregon is renowned for fine Pinot Noir, and this wine captures the essence of the variety and the exceptional vineyards from which it is made.”

The ‘Game of Thrones’ Pinot Noir will be available at retailers across the US starting this month, and available online at www.gameofthroneswines.com.

The final installment of the Game of Thrones is scheduled to be telecast on 2019.

Bath & Body Works forays into India, to open new stores

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Bath & Body Works forays into India, to open new stores

Major Brands, India’s leading retailer for premier international fashion apparel, accessories and beauty brands have announced the launch of international fragrance brand- Bath & Body Works in India, along with setting up of two physical stores.

The first two stores will open in India in New Delhi’s Select City Walk and DLF Mall of India (Noida) followed by Ambience Mall Gurgaon. The Mumbai store is expected to open early 2019.

Bath & Body Works product range includes fragrances signature collection body care, bath and body works and white barn home fragrance, bath and body works hand soap and sanitizers and aromatherapy.

The new stores will introduce an experiential environment that allows customers to explore an array of fashion fragrance for the body, hands and home.

“The market size of India’s beauty, cosmetic and grooming market is expected to reach $20 billion by 2025 from the current $6.5 billion. A rising aspiration among Indians to look better groomed to feel good has led to this market’s rapid growth of more than 42% in the last five years” Tushar Ved, President, Major Brands India was quoted as saying from the Business Standard.

Bath & Body Works products are available in more than 1,800 around the world and online.

In keeping with international formats, the Bath & Body Works stores in India will showcase latest trends as well as the newest trends.

Launched in 1990, the brand’s portfolio today comprises over 200 different private label scents, including the iconic Sweet Pea and Japanese Cherry Blossom, award-winning A Thousand Wishes and the soothing Eucalyptus Spearmint as well as seasonal new releases.

In the past few years, Major Brands has been instrumental in launching brands such as Aldo, Aldo Accessories, Charles & Keith, Inglot, La Senza, Promod, Beverly Hills Polo Club , Call it Spring and New Balance to Indian market.

Valiant announces merchandising partnership with Tycoon Enterprises

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Valiant announces merchandising partnership with Tycoon Enterprises

Valiant Entertainment announced a new partnership with Tycoon Enterprises, which will represent Valiant for merchandising opportunities in Mexico based on the publisher’s library of critically acclaimed titles, including Harbinger, Bloodshot, X-O Manowar, among others.

“We are thrilled to be partnering with Tycoon to expose our comic book readers and fans in the Latin American market to a wide variety of products,” said Russell Brown, Valiant President of Consumer Products, Promotions and Ad Sales. “With our roster of high-quality characters, the great creators we work with, and the Bloodshot movie entering into production in July with Sony, now is the perfect time to begin developing a merchandising program for these classic characters.”

Tycoon is the latest in a long line of agents to join Valiant’s already extensive network, which includes DMG in China; Brand Monk in India; Rocket in the UK; Empire in SE Asia; Alicom in the Nordic Region; BN in the Netherlands; Haven in Australia and New Zealand; Lizenzwerft in Germany; Lotus in the balance of LATAM; and a few to soon be announced.

“We are incredibly excited for the boundless possibilities this amazing universe of characters will have to offer to our audiences worldwide and very proud to have been selected Valiant’s strategic partners in Latin America,” said Elias Fasja, President, Tycoon.

Valiant was recently acquired by DMG Entertainment, a Los Angeles-based leader in global entertainment with diverse holdings and operations. Under the DMG umbrella, Valiant’s characters continue to be forged and brought to life in publishing, licensing, film, video games etc.

Valiant and DMG most recently announced a multi-picture deal to bring Bloodshot and Harbinger to the big screen as feature films.

Tycoon has been an agent of transformation since its inception in 1990. Headquartered in Mexico City and offices in Brazil, Chile, Peru, Colombia, Ecuador, and Costa Rica, Tycoon has rewritten the Licensing business in Latin America for countless brand owners.

Barcelona to bid adieu to Nike, launches project for club merchandising

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Barcelona to bid adieu to Nike, launches project for club merchandising

Spanish LaLiga champion club Barcelona have ended a 16-year merchandising rights deal with Nike. Barcelona has announced the incorporation of a new company that will oversee the management of its retail, licensing and merchandising activity.

Currently operating as FCB Merchandising, the newly-formed Barça Licensing and Merchandising (BLM), to be wholly owned by Barcelona, will start operations from July 1 and will look after the merchandising business of the club.

Incidentally, July 1 also marks the start of Nike’s new eight-year sponsorship deal with Barcelona, which will run through to the 2025-26 season.

Barcelona’s current merchandising business consists of three of their own stores, 15 licensed stores, 328 licensees, and over 250 employees. According to the club, there are more than 7,000 products contributing to an annual turnover of around $77 million of the merchandising business.

“This new approach pursues several objectives: greater economic profitability, direct control of the brand, the possibility of offering our fans a 100 per cent Barça experience, and a boost to innovation and new technologies,” said a club statement.

The club has finished the 2017-18 LaLiga season as champions, claiming their third title in four years.

Also Read: FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

Stanley Lifestyles, Conde House to unveil unique Japanese products in India

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Stanley Lifestyles, Conde House to unveil unique Japanese products in India

Indian furniture retailer Stanley Lifestyles has collaborated with Japanese luxury furniture brand Conde House to unveil first of a kind Japanese product in India.

The collaboration will bring Japanese woodwork and elegance to Indian home interiors’ market through Stanley’s GLE store in Bangalore.

Commenting on the launch, Sunil Suresh, Founder of Stanley said, “Indian furniture manufacturers usually take their inspiration from European designs. However, the modern and millennial home dwellers in the country today yearn for a more minimalistic vibe in their personal spaces.  They want to create a simple, clutter-free house along with a Zen-like atmosphere in their environs.”

A pioneer in premium leather sofas in India, Stanley Lifestyles opened a premium furniture store by the name of Global Living Emporio last year. Spread across an area of 1, 00,000 sq. ft. with 5 floors, the storehouses over 40 internationally renowned furniture brands from across the globe, offering premium luxury furniture designs for every aspect of the home.

“Our partnership with Conde House will enable such consumers to replicate the subtle elegance and understated interior design aesthetic of Japanese wood work in their everyday living,” Sunil further added.

Conde House is noted for exceptional design and manufacturing quality as expressed in its line of contemporary furnishings for distinguished homes and contract market for 44 years. Conde House aims to cater to the evolved design preferences of our Indian customers through a unique blend of hand-crafting and use of cutting-edge technology.

Stanley Lifestyles Ltd today has 15 GLE stores across India, including Bangalore, Chennai, Cochin, Hyderabad, Coimbatore, Gurgaon, Delhi, Mumbai, Pune and Kolkata.

Chhota Bheem becomes first Indian cartoon to sell Rs 200 crore merchandise

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Chhota Bheem becomes first Indian cartoon to sell Rs 200 crore merchandise

Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore.

“Any toon character, which stays in a TV network for more than five years acquired a cult status with strong fan-following.  We started off with comic books and CDs and later the demand came in for licensing the character for a wide range of products, including apparels, toys, back-to-school range and office stationery. Last year sales of the character merchandise crossed Rs 200 crore,” Samir Jain, COO and executive director of Green Gold Animation was quoted as saying from mydigitalfc.com.

Green Gold Pictures is well known for their original Indian animated content and it is also the only Indian company to diversify itself into L&M, digital media, theatrical movie production, branded stores among others. Green Gold Animation was established in 2001. Green Gold set up its Licensing and Merchandising division in 2008.

Unseasonal nature of the sales across big cities and small towns alike and a large portfolio of products at different price points have been helping steady growth of Chhota Bheem merchandise sales year-after-year.

Chhota Bheem is an Indian animated comedy adventure television series created by Rajiv Chilaka. Premiered in 2008 on Pogo TV, it focuses on adventures of a boy named Bheem and his friends in the fictional kingdom of Dholakpur.

According to Jain, despite having all-time hit global cartoon characters such as Tom and Jerry, and Disney and Warner Bros for decades, Chhota Bheem is one of the very few Indian toon characters, which has been able to sell merchandise of this value.

The popularity of Chhota Bheem is not seasonal in nature and so is the demand for the merchandise. The producers come out with theatrical movies once in a year and a few events.

Recently, Chhota Bheem celebrates its tenth anniversary, where Green Gold announced that it will create India’s first Netflix original show ‘Mighty Little Bheem’. In addition, the company will be launching ‘Chhota Bheem’ musical in India later this year, which will be produced and promoted by Venture One Innovations.

Moreover, “Chhota Bheem: Kung Fu Dhamaka”, Green Gold Animation’s upcoming venture will travel across many international markets this year-end.

Gold started Green Gold Pictures in 2012 and has produced and released three theatrical movies of Chhota Bheem titled “Chhota Bheem & the Curse of Damyaan” in 2012 and “Chhota Bheem & The Throne of Bali” in 2013 and “Mighty Raju Rio Calling” in 2014.

Green Gold has licensed the brand to over 100 partners, including Godrej, Unilever, Cello and Toyzone, who produce different products using the IP. The products are available through the general trade, e-commerce platforms such as Amazon, Flipkart and Myntra and organized retail chains like Big Bazaar and Shoppers Stop.

Recently, Toonz Retail has tied up with Green Gold. As per the agreement, Toonz would use the IP for its own apparels brands such as Wowmom and Super Young and retail through the general trade as well as its stores.

Moreover, Toonz expects the character merchandise to account for 10 per cent of the apparel sales this year.

With an Indianized range of products, Chhota Bheem caters to the lower end of the price spectrum, middle as well as the high-end.

Green Gold expects Chhota Bheem merchandise to clock Rs 500 crore revenue in the next 4-5 years.

Besides, India’s favourite entertainment destination Imagica announced a unique consumer experience for guests at the theme park, in association with Green Gold Animation.

This one-of-a-kind association with India’s pioneer in producing original animated content witnessed the introduction of India’s first character ride – ‘Chhota Bheem The Ride’ from May this year.

FIFA World Cup 2018: These Indian restaurants curate special menu to attract football fans

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FIFA World Cup 2018: These Indian restaurants curate special menu to attract football fans

As the month-long global FIFA World Cup 2018 kicks off today in Russia, Indian restaurants are curating their menus to attract football fanatics.

Kolkata’s all day casual diners’ chain Chai Break has listed down World Cup special menu for the football fanatics.

According to the restaurant, prices for two people, inclusive of tax is Rs 1000.

Take a look at the sprawling menu:                                                     

Mocktail Menu:

  • Soccer Punch – Passion fruit, orange juice, mint with soda
  • Striker – Apple, basil, pomegranate with apple juice
  • Offside – Watermelon and mix berries
  • Penalty – Guava Juice blended with perfection

 Food Menu:

  • Messi’s Magic – Calzone Pizza
  • Ronaldo Kick – Mexican Quesedilla
  • Russian Love – Mushroom Galoti
  • Asian Sunrise – Korean Cup
  • Arabic Sensation – Half Dozen Mezze

Check out the pictures here:

 

“A revived appetizing spread especially for World Cup, that makes Chai Break perfect place to celebrate by indulging in a relationship with food,” the company said.

It has 11 outlets at present in Kolkata, Durgapur and Bhubaneswar and it looks to open outlets in cities such as Gangtok, Guwahati, Siliguri and Jamshedpur. It is planning to build a central kitchen in Kolkata as well.

Not only Kolkata, but the football fever has gripped the National Capital of India. The Tipsy Elephant at Connaught Place has specially curated special Jumbo Cocktails for FIFA lovers.

The place will live screen the football matches, and will offer special discounts for those wearing team jerseys of their favorite team.

Check out the menu here:

  • Don’t MESSI with Me is a Vodka Based Jamaican Vanilla Cocktail
  • Vodka NEYMAR Dala is a Vodka Based Kiwi Orange Flavoured Cocktail
  • Just RONALDO It Vodka based Watermelon Cucumber Lemonade Cocktail

Check out the pictures here:

The drinks will be available from June 14 until July 15 at an affordable rate of Rs 399.

The Tipsy Elephant, a Delhi based café and bar is one of the luxurious bar all around CP with eye-riveting interiors. The interior as the name suggests are inspired from elephants and comprises of plethora of elephant wall paintings all around.

The World Cup in Russia promises to be one of the biggest tournaments in the world, which is scheduled to start from June 14 until July 15. This will be the first World Cup held in Europe since the 2006 tournament in Germany, and the first ever to be held in Eastern Europe.

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