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Myntra exclusively launches Spanish fashion brand Niza

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Myntra exclusively launches Spanish fashion brand Niza

Myntra has announced the exclusive launch of contemporary Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs.

Actress Malaika Arora launched the brand in a high-octane fashion event today at the Myntra headquarters in Bangalore. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio.

In India, Niza will offer classic western wear apparel. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio.

The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio.

Commenting on the expansion of Myntra’s portfolio and their association with Niza, Ananya Tripathi, Head – Category and Chief Strategy Officer, Myntra said, “Myntra is the most popular choice for fashion shopping among the Urban Trailblazer segment in India. We are very excited to have an exclusive association with “Niza” for retailing its products on Myntra. We believe it offers our shoppers a refreshing new take on premium fashion through its product and design sensibility.”

Niza offers a wide range of western and Indo western wear. The signature manages to convey a unique personality while still embracing current day trends, and with their wide range of categories and sizes, Niza guarantees the perfect outfit for every woman.

Over the past 20 years, Niza has developed a differentiated fashion for a woman seeking trend and exclusivity. The effort, dedication, and success of the garments have led to growth that has resulted in more than 35 single-brand outlets and more than 500 multi-brand outlets worldwide.

Pokémon Company, Geox join hands for kids’ sneaker collection

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Pokémon Company, Geox join hands for kids’ sneaker collection

Pokémon Company International has partnered with high technology footwear manufacturer Geox for a kid and junior’s sneaker collection.

This is Geox’s first-ever kids’ collection with Pokémon. According to a report in the License Global, all sneakers will have its patented Net Breathing System.

The “Pokémon” Collection by Geox will be available at retail stores, including Geox stores, in Europe this month.

Recently, the Pokémon Company has announced the launch of three new Pokémon titles for Nintendo Switch.

Pokémon: Let’s Go, Pikachu! Pokémon: Let’s Go, Evee and the free-to-start Pokémon Quest have all been brought into the popular Pokémon cannon.

The company has proved itself an evergreen brand among youngsters and adults alike since the launch of the first Pokémon role-playing game on the Nintendo Game Boy system in 1996.

Fifty years after Snoopy’s moon mission, Peanuts and NASA are collaborating again!

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Fifty years after Snoopy’s moon mission, Peanuts and NASA are collaborating again!

NASA and Peanuts Worldwide announced the signing of a multi-year ‘Space Act Agreement’. The partnership is engineered to inspire a passion for space exploration and STEM education among students.

Fifty years later, the brand-new agreement extends the NASA and Peanuts partnership to students and fans across the country.

The new era of collaboration aims to create entertainment content including publishing, merchandising and interactive projects that can help popularize science and tech education.

The agreement builds on a historic partnership that began during the Apollo missions of the 1960s when Peanuts creator Charles M. Schulz gave NASA permission to use Snoopy on the Agency’s spaceflight safety materials. In 1968, NASA expanded the collaboration when it introduced the Silver Snoopy award, a special honor given to NASA employees and contractors for outstanding achievements related to safety or mission success in human spaceflight.

“My husband, Charles Schulz, fully embraced a collaboration with NASA for Snoopy and he was inspired to create a series of original comic strips detailing Snoopy’s fantastical journeys through space,” said Jeannie Schulz, widow of Charles M. Schulz.

The partnership reached new heights in 1969, when NASA sent Peanuts into space, naming the Apollo 10 command and lunar modules “Charlie Brown” and “Snoopy.”

The new deal will offer a variety of creative, interactive ways for aficionados of all ages to celebrate the 50th anniversary of Apollo 10 next year, and NASA’s historic Moon missions.

“My father once told me that when NASA selected his characters, Charlie Brown and Snoopy, to be the names chosen for the modules for the Apollo 10 mission on its trip to the Moon, that it was the proudest moment in his career,” said Craig Schulz, producer of Fox’s The Peanuts Movie in 2015 and the youngest son of Charles M. Schulz.

More details on the Peanuts space effort will come out next week at San Diego’s Comic-Con International.

Replay forays into India, inks distribution partnership with Reliance Brands

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Replay forays into India, inks distribution partnership with Reliance Brands

Italian leader in the premium denim category – Replay announced a strategic distribution partnership with Reliance Brands limited in India.

Reliance Brands will have the exclusive distribution rights to the Replay brand in the country.

Matteo Sinigaglia, CEO and owner of Fashion Box SpA said, “In the brand’s ongoing internationalization process, India represents a strategic country, and joining forces with Reliance Brands Limited, a leader in the fashion and casualwear segments, will allow us to take a premium positioning in the Indian market.”

As per the agreement, Reliance Brands limited will distribute Replay’s apparel, footwear and accessories, that will eventually start with a Spring-Summer 2019 collection.

As per an IANS report, the first two flagship stores are scheduled to open in Delhi and Mumbai in 2019.

Darshan Mehta, President, and CEO, Reliance Brands limited said, “Denim is the most versatile garment. It’s a way of life and Replay has been a synonym for the highest standards in the denim sector for more than 30 years now. Our young population, well-traveled consumers and increased purchasing power are perfect catalysts for Replay’s growth in India.”

Reliance Brands opened its first store in April 2010 and through March operated about 60 stores under 12 brands including Diesel, Brooks Brothers, and Thomas Pink among others.

Brandzstorm India inks master licensing agreement with Kenneth Cole

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Brandzstorm India inks master licensing agreement with Kenneth Cole

American clothing brand Kenneth Cole has replaced Reliance Brands with Brandzstorm India as licensing partner, reports Economic Times.

As a part of the 10-year master licensing partnership, Brandzstorm India will design, manufacture, distribute and retail its products in India, Bangladesh, and Sri Lanka.

“We have signed a master licensing agreement with Kenneth Cole for India, Bangladesh and Sri Lanka for some of their product categories,” Ujjval Saraf, managing director of Brandzstorm India was quoted as saying.

Cole aims to touch 100 crore in India sales by 2020 and open about 10 stores in the country during the period.

The transaction includes Kenneth Cole’s men and women’s apparel, handbags, footwear and travel gear. However, watches and fragrances of the are not a part of this deal, the report further stated.

Besides, two flagship stores in Mumbai and Delhi are expected to come up by the end of this year.

Brandzstorm has also signed a long-term exclusive master licensing agreement with Giordano International for apparel, footwear, and accessories. Brandzstorm plans to open five Giordano boutiques in major metros within next three years.

Founded in 2009, Brandzstorm has exclusive tie-ups with Furla, Tonino Lamborghini, and Steve Madden.

Salman Rushdie’s ‘Midnight’s Children’ to be adapted into Netflix series

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Salman Rushdie’s ‘Midnight’s Children’ to be adapted into Netflix series

Salman Rushdie’s seminal novel Midnight’s Children will soon be adapted into a Netflix original series. The series will be available for streaming in 190 countries, Netflix said.

“I am absolutely delighted that ‘Midnight’s Children’ will have a new life on Netflix, and greatly look forward to working with them to help create it,” said Rushdie.

In a funny tweet, Rushdie took to the microblogging site and wrote, “I’m absolutely delighted about this: so delighted that I’m tweeting about it after a very long tweet-silence.”


Erik Barmack, Vice President, International Originals, Netflix, said, “Midnight’s Children is one of the great novels of the world, and its themes are still relevant to the India of today. The narrative continues to fascinate audiences’ decades after it was first published.”

“We are incredibly excited to translate this pioneering work of fiction that parallels the birth of modern India, for a global audience. The rich experience and talent of Indian creators combined with the global reach of Netflix have the potential for millions of more people around the world to rediscover this story,” Erik stated further.

The acclaimed novel won the Booker Prize and the James Tait Black Memorial Prize in 1981. It also won the Best of the Booker prize in 1993 as well as 2008. It is considered among the 100 best novels of all time by Modern Library.

In 2012, it was adapted into a film directed by Deepa Mehta. The Canadian-Indian production starred Shriya Saran, Satya Bhabha, Shabana Azmi, Anupam Kher, Soha Ali Khan, Rahul Bose and Ronit Roy.

However, no details about the director or the cast of the series have been announced yet.

(Cover Page of the Book)

“Midnight’s Children,” follows the life of Saleem Sinai, born on the stroke of midnight August 15, 1947, the time of India’s independence. His every act is mirrored and magnified in events that sway the course of India’s national affairs; his health and well-being are inextricably bound to those of his nation; his life is inseparable, at times indistinguishable, from the history of his country. Perhaps most remarkable are the telepathic powers linking him with India’s 1,000 other “midnight’s children,” all born in that initial hour and endowed with magical gifts.

Cartoon Network, Maria Escoté launch ‘Powerpuff Girls’ catwalk collection

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Cartoon Network, Maria Escoté launch ‘Powerpuff Girls’ catwalk collection

To celebrate the 20th anniversary of ‘The Powerpuff Girls’, Cartoon Network has teamed up with Spanish fashion designer, Maria Escoté for a ‘Powerpuff Girls’ catwalk collection.

Continuing to take the fashion world by storm, the line was unveiled at the Mercedes Benz Fashion Week in Madrid.

Paying homage to the brand’s 90s heritage, the designs were inspired by the superheroines Blossom, Bubbles, and Buttercup. Maria Escoté’s new clothing collection carried the message of empowering women it has brought to generations of girls and women.

Not only this, the designer has also taken inspiration from the villains of the show and has reinterpreted some of its iconic bad guys such as Sedusa, Him, Femme Fatale and Mojo Jojo.

‘The stylish collection features a variety of clothing and footwear items which bring a sophisticated take on female sportswear,’ read a statement from Cartoon Network.

Characterized by a cocktail of textures and a dose of colour, the collection is embellished with rhinestones, embroidery, crimped roses and taffeta ruffles to elevate the pieces to luxury items.

Recently, Cartoon Network has partnered with the Polish handbag designer Sabrina Pilewicz to create her own Powerpuff inspired handbags, each one depicting the style and originality of the three super-girls.

As the original ambassadors of girl power, the iconic brand has been inspiring generations of girls and young women since its initial launch in November 1998. From the moment Blossom, Bubbles and Buttercup started to save the world before bedtime, they became more than just characters on a show, but a global phenomenon with a message of empowerment that still resonates 20 years later as a re-imagined series debuted in 2016.

Sanrio, Torrid launch limited-edition ‘Hello Kitty’ fashion collection

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Sanrio, Torrid launch limited-edition ‘Hello Kitty’ fashion collection

Torrid, the fastest-growing plus size fashion brand in America, launched ‘Hello Kitty’ fashion collection. The limited-edition collection launches exclusively at Torrid.com.

Expressly designed to fit and flatter women who wear sizes 10 to 30, the collection blends casual chic style with athleisure and Hello Kitty prints that include her iconic bow.

“Our two previous Hello Kitty collections were huge hits—and we think the pieces in this latest collection are more fabulous than ever. Fans are definitely going to be thrilled,” said Kate Horton, SVP, General Merchandising Manager at Torrid.

The 8-piece Hello Kitty fashion collection includes:

  • Bow Print Dress – USD 68.90
  • Keyhole Back Romper – USD 58.90
  • Striped Cardigan – USD 48.90
  • Patched Shorts – USD 48.90
  • Border Print Swing Skirt – USD 48.90
  • Peter Pan Collar Top – USD 42.90
  • Bow Sleeve T-Shirt – USD 38.90
  • Bow Print Cropped Leggings – USD 38.90

Check out some of the pieces from the collection here:

For this new collection, Torrid has partnered with influential plus size fashion blogger Allison Teng.

According to Allison, Hello Kitty is an icon that embodies both adventure and fabulousness.

“I grew up obsessed with all things Sanrio, so getting to model this super cute collection from Torrid is a total dream come true!” Allison added.

Recently, Torrid launched the first-ever plus-size Betty & Veronica collection online and in select stores.

Torrid designs and retails fashion apparel, accessories, swimwear, lingerie and shoes for stylish women.

To strengthen foothold, Toonz Retail launches its fourth store in Pune

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To strengthen foothold, Toonz Retail launches its fourth store in Pune

The fastest homegrown kids retail chain, Toonz Retail, launched its fourth store in Pune.

Pune is on the list of smart cities and has evolved as the most favored business destination for companies.

To strengthen its foothold, the company is planning to invest close to Rs 2 crore in Pune market to further add five stores by the end of 18-19, as per a report in India Retailing.

The new store offers a complete range of exciting kids’ products including Fashion, Baby Care, Nursery, Toys and School Supplies amongst others.

Some of the brands available include Luvlap, Avent, Chicco, Himalaya, Tiffi Toffey, Mothercare, Mitashi, Funskool, and Mattel.

Toonz Retail has its presence in more than 100 outlets across 62 cities and has a strong attendance in Tier II and III cities.

Spreads over an area of 700 sq. ft, the new store is situated at Kuma Pacific Mall, Shankar Sheth Road in Pune.

The prices of the products start from Rs 199 and newborn baby wear starting at Rs 69.

Recently, Toonz Retail has collaborated with Green Gold Animation to stock and sell exclusive Chhota Bheem merchandise across their retail chain.

Reliance-BP joint venture bids licence to retail gas in 15 cities: Report

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Reliance-BP joint venture bids licence to retail gas in 15 cities: Report

The Reliance-BP joint venture on Tuesday bid for the license to retail gas in 15 cities while Indraprastha Gas Ltd put in bids for 13 cities.

Bidding for the biggest city gas distribution licensing round, offering 86 permits for selling CNG and piped cooking gas in 174 districts in 22 states and union territories closes today.

India Gas Solutions Pvt Ltd and Reliance Industries is foraying in city gas distribution as it put in the bid for 15 cities, as per a PTI report.

IGL, which retails CNG in the national capital region, is putting in bids for 13 cities.

The report further stated that Essel Infraprojects Ltd has put in a total of seven bids.

As many as 86 geographical areas (GAs), made by clubbing adjacent districts, are on offer in the 9th city gas distribution (CGD) bidding round.

The GAs cover 24 per cent of the country’s area and 29 per cent of its population.

The round is likely to attract investments of Rs 700 billion, according to the Petroleum and Natural Gas Regulatory Board (PNGRB).

The CGD licenses on offer are for Bhopal in Madhya Pradesh; Ahmednagar in Maharashtra; Ludhiana and Jalandhar in Punjab; Barmer, Alwar, and Kota in Rajasthan; Coimbatore and Salem in Tamil Nadu; Allahabad, Faizabad, Amethi and Rai Bareli in Uttar Pradesh; Dehradun in Uttarakhand and Burdwan in West Bengal.

The bid round is being held on changed parameters after one paisa bids spoilt the initial auction rounds.

Bidders have been asked to quote the number of CNG stations to be set up and a number of domestic cooking gas connections to be given in the first eight years of operation.

The number of CNG dispensing stations proposed to be set up has been assigned 20 per cent weightage.

The sixth round of bidding for 34 cities in 2015 got bids for only 20. The seventh round of bidding done to set up CGD infrastructure in 11 smart cities under smart city mission received only 1 bid.

Seven cities were offered in the 8th round last year but not all cities have been awarded so far.

(With inputs from PTI)

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