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Ahead of World Cup, Opro inks new deal with USA Rugby

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Ahead of World Cup, Opro inks new deal with USA Rugby

USA Rugby has named Opro as their official mouthguard partner. Under the partnership, the UK-based company will be supplying both the men’s and women’s national teams with specially designed mouthguards.

The transaction was done ahead of the Rugby World Cup Sevens 2018 in San Francisco this year.

The mouthguards will be made available for purchase to USA Rugby members and fans.

According to a report in the Global License, running through to 2021, Opro will provide mouthguards to the senior men’s and women’s for both the 15s and 7s sides, as well as make their mouthguards available to grassroots programmes.

“We are very excited for this multi-year partnership with Opro,” USA Rugby commercial director and former Eagle, Mark Griffin was quoted as saying.

“With safety and quality care at the core of our game development and high-performance efforts, Opro represents the best of both. We look forward to working with them to support our 7s and 15s athletes and the USA Rugby community as a whole.”

Opro chairman and founder, Dr. Anthony Lovat BDS, said, “We are excited to partner up with one of the most successful nations on the World Rugby Sevens Series. At Opro, providing the most comfortable, best-fitting and reliable mouthguards is our passion.”

With over 20 years’ experience, Opro is dedicated to bringing leading technology and safety to athletes at all levels of sport and is the official mouthguard partner of over 60 teams, including England Rugby and Australia Rugby.

From apps to aggregation: MoMedia deals prove digital distribution dominance

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From apps to aggregation: MoMedia deals prove digital distribution dominance

MoMedia, the digital distribution service-provider, has announced a slew of deals in line with its strategy of maximizing every possible digital opportunity for its growing portfolio of brands.

Under the end-to-end strategy, the digital distributor and content-management company will add app distribution to its offer, and ramp up the volume and variety of its licensing and aggregation deals with the major EST (electronic sell-through) platforms and SVOD players.

MoMedia’s first move into app distribution comes on the back of a licensing deal with Aardman for several of the UK animation powerhouse’s best-loved titles, including Wallace & Gromit’s Cracking Contraptions, Morph Shorts, Shaun the Sheep’s Mossy Bottom Shorts and select clips from Aardman’s new AardBoiled venture.

Under the deal, these brands will be distributed to Roku, Amazon Fire and Apple TV via MoMedia designed and managed Aardman and Aardboiled apps.

MoMedia has also closed a deal with BT for children’s content. The UK telecom’s giant’s SVOD platform, BT TV, has licensed Badanamu, Asia’s number-one pre-school education franchise, and The Grocery Gang, the latest hit show from Shopkins creators Moose Toys. Another significant Asian content deal will see kids’ popular kids’ entertainment brand Pinkfong distributed on iTunes and Google Play.

Among the major players to have entrusted their digital distribution to MoMedia is Endemol Shine, which is set to launch the latest season of its hit digital animated comedy Simon’s Cat. MoMedia will roll-out the third series of the web phenomenon across Apple’s iTunes, Google Play and Amazon in time for the summer holiday season. MoMedia handled the digital distribution of seasons one and two of Simon’s Cat, helping to drive the series into the number-one spot in five of the six iTunes stores.

MoMedia is an independent digital distributor and VOD management agency based in the UK. A leading company in the content-aggregation business, it enjoys ‘preferred’ partner status with iTunes, Google Play, Netflix, and Amazon.

MoMedia specializes in documentaries, independent films and children’s content. It works with some of the biggest global brands in entertainment, including DreamWorks and Hasbro, helping them extend their IP to digital service providers across multiple platforms and territories.

MoMedia offers its partners a range of services, including low-cost content processing, on-screen promotions, social media marketing and best-in-class platform and account management.

Giordano International inks exclusive master licensing deal with Brandzstorm India

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Giordano International inks exclusive master licensing deal with Brandzstorm India

Hong Kong-based Giordano International Limited has signed a long-term exclusive master licensing agreement with Brandzstorm India Marketing for apparel, footwear, and accessories.

Brandzstorm India will hold exclusive rights to manufacture, distribute and retail Giordano in the aforementioned product categories. Giordano is one the best known global apparel retailer with over 2,400 boutiques operating in over 30 territories worldwide.

Mark Loynd, Executive Director, Giordano International Limited said, “The expansion of our cooperation to now cover men’s and women’s apparel, footwear, small leather goods and travel gear will further solidify the partnership between the two companies and allow us to capture a sizeable market share in the region. We recognized India’s potential over a decade ago. With a burgeoning middle class and rising income levels, the new generation of Indian consumers is both confident and aspirational. This makes it a very attractive market for us. Although we successfully operate in many mature markets, India is particularly exciting as it offers significant growth opportunities.”

Ujjval Saraf, Managing Director, Brandzstorm India Marketing Pvt. Ltd. said, “The Indian market has over the years witnessed a surge in demand for International fashion labels and we see substantial potential here. We feel there is a perfect alignment between Giordano’s global identity as one of the most recognized fashion label and our core competencies in design, supply chain management, and marketing”.

Brainstorm plans to open five flagship Giordano boutiques in major metros within the next three years.

Elaborating on global plans, Mark Loynd said, “We will continue to strengthen our business in traditional, core markets throughout the Asia-Pacific region and the Middle East, while steadfastly expanding into newer strategic markets such as India, Africa, Central Asia and Europe. We have recently opened our first shop in Paris, France”.

Design, production, and distribution for Giordano in India will begin from this winter. The brand has recently introduced leisure range and an outdoor wear collection to offer customers more choice.

Unlike other brands, Giordano activewear collection is designed to be worn in both an active and casual context. The products will be retailed nationally in leading multi-brand boutiques, shopping malls such as Shoppers Stop, Lifestyle and Central, other independent retail outlets and leading e-commerce portals.

Brandzstorm India is a leading licensee and partner of premium fashion brands in India with a sole philosophy of ‘drive brands ahead’.

From Alia to Madhavan: Here are some of the brand endorsements in recent times

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From Alia to Madhavan: Here are some of the brand endorsements in recent times

Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product.

Take a look at some of the brand endorsements in past weeks:

EliteMatrimony ropes in R Madhavan as its brand ambassador:

Premium matchmaking service EliteMatrimony ropes in R Madhavan as its brand ambassador.

Elaborating on his association, actor Madhavan, said “I feel finding a life partner that matches one’s aspirations, lifestyle and stature is key to happiness at home and more importantly professional success. And the elite will be happy with help for the same.”

The TV commercial is being aired on leading channels.

Murugavel Janakiraman, CEO, Matrimony.com, said, “The elite have a unique challenge of finding a ‘personal and lifestyle match’ that fits their aspirations and stature. Actor Madhavan known for his unique portrayal in cinema, elegance and pan-India appeal was a perfect fit for us to showcase the exclusive EliteMatrimony matchmaking service.”

EliteMatrimony, pioneered by BharatMatrimony in 2008, has in the last 10 years helped 1000s of rich and affluent Indians across the world to find a life partner.

Sonam K Ahuja becomes the new face of Vega:

Bollywood star and fashion icon, actress Sonam K Ahuja has been roped in to endorse Vega. Vega has one of the largest ranges of ‘head to toe’ beauty accessories.

Speaking about her association with the brand, Sonam said, “I love fashion and style; I feel that I can express myself best through my style and any brand that resonates my attitude I proudly flaunt it. When it comes to looking great, well-styled hair is probably the most important aspect.”

As part of the brand association, Ahuja will feature in the latest television campaign in August 2018 for the brand’s hair styling appliances portfolio.

Alia Bhatt becomes brand ambassador of ITC’s Sunfeast Dark Fantasy:

Sunfeast Dark Fantasy, the premium cookie brand from ITC Foods, has signed up Bollywood actor Alia Bhatt as its brand ambassador. The actor is seen promoting the brand in the new advertising campaign, which will be promoted across television, digital and social media platforms.

This collaboration is set to add further excitement to its campaign theme of ‘Can’t wait, Won’t wait’. The television campaign features Bhatt treating herself to the choco-filled cookie after heating them in a microwave.

Ted Baker inks new licensing agreement with Delta Galil

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Ted Baker inks new licensing agreement with Delta Galil

Global British lifestyle brand Ted Baker has inked an exclusive new licensing agreement with Israeli’s Delta Galil Industries, Ltd, the global manufacturer and marketer of branded and private label apparel products for men, women, and children.

The new five-year agreement will allow Delta Galil to develop, produce and distribute men’s underwear, loungewear and thermal wear for Ted Baker exclusively worldwide.

Ricky Green – Global Wholesale Director at Ted Baker said, “I am delighted to collaborate with Delta Galil as Ted’s exclusive underwear and loungewear partner. We’re excited to introduce the collection to all markets and work together closely to develop the products.”

The full collection will include a range of men’s underwear, thermal base layers, pajama sets, and loungewear.

Isaac Dabah, CEO of Delta Galil said, “Ted Baker is well known for its high-quality fabrics and distinctive designs, and we are very excited to partner with the brand and expand it into new categories. This partnership represents a significant opportunity for Delta Galil to grow its global portfolio of premium brands, as Ted Baker’s elevated apparel resonates with men across the world.”

The underwear and loungewear collections will be available from Spring 2019 at Ted Baker stores worldwide, selected retailers and on the official online portal — www.tedbaker.com.

Delta Galil Industries is a global manufacturer and marketer of branded and private label apparel products for men, women, and children. Since its inception in 1975, the Company has continually strived to create products that follow a body-before-fabric philosophy, placing equal emphasis on comfort, aesthetics, and quality.

Ted Baker London is world-renowned for its stylish and sophisticated menswear, womenswear, accessories.

FREAKY FRIDAY: How Kylie Jenner created billion dollar cosmetics empire?

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FREAKY FRIDAY: How Kylie Jenner created billion dollar cosmetics empire?

How Kylie Jenner created billion dollar cosmetics empire?

The financial magazine Forbes estimates that Kylie’s worth is estimated at USD 900 million, making her not just the richest member of the Kardashian-Jenner clan but to become the youngest self-made billionaire ever.

Currently, Facebook’s brainchild Mark Zuckerberg is the current record holder of the title, whose worth was estimated at USD1 billion at the age of 23.

“Self-made” is the term Forbes uses to differentiate from those who have inherited their wealth.

Tracing the cosmetics journey of the youngest self-made US billionaire ‘Kylie Jenner’

Most of Jenner’s fortune comes from her cosmetics brand, Kylie Cosmetics. The brand sells lip kits and other makeup accessories.

According to a Forbes estimate, the company is worth USD 800 million. Surprisingly, the youngest member of the Jenner clan owns all of it!

The other 100 million comes from endorsements, tax dividends, and of course, her family’s reality show empire. She’s also the richest Kardashian-Jenner, beating Kim Kardashian West by a whopping USD 550 million.

Kylie launched her first set of own-brand lip kits in November 2015 consisting of a matching set of lipstick and lip liner and has sold more than USD 630 million worth of makeup since including an estimated USD 330 million in 2017.

The first lip kits which retail for USD USD 29—sold out within minutes after going on sale.

Even using a conservative multiple, and applying our standard 20% discount, Forbes values her company, which has since added other cosmetics like eyeshadow and concealer, at nearly USD 800 million.

In 2014, she partnered with Seed Beauty to bring her a namesake lip color line to life. As a celebrity brand, Kylie Cosmetics is no white-label product with a name slapped on the packaging.

Just like her sister Kim’s sex-tape fame, Kylie Cosmetics got started by capitalizing on a scandal.

Kylie Lip Kits relaunched as Kylie Cosmetics on Shopify in February 2016 stocked with 500,000 lip kits in six shades.

Kylie also launched Kyshadows (eye-shadow palettes) and Kyliners (eyeliner, a gel pot, and a brush). Jenner debuted the first Kyliner infused with real gold for her 19th birthday in August.

Thanks to the ever-growing social media, Jenner’s massive and massively loyal following, however, puts her in a class of her own.

From online to offline: A transformation!

Kylie Jenner expanded her Kylie Cosmetics empire by opening seven pop-up stores.

The makeup mogul and reality star partnered with Topshop to bring her Kylie Cosmetics makeup line to stores in Los Angeles, New York, Houston, Chicago, Las Vegas, Atlanta, and Miami.

Recently, Kylie Jenner teased a Kylie Cosmetics vending machine. Jenner wouldn’t be the first beauty brand to have a vending machine. Benefit Cosmetics, Sephora, Huda Beauty, and Chanel Beauty have all had vending machines at one time or another to promote their products.

Jenner is the youngest daughter of Kris and Caitlyn, formerly Olympic gold medalist Bruce. Her sister is supermodel Kendall. Her half-sisters are Kim, Kourtney, and Khloe Kardashian.

Kylie Jenner was just 10 years old when she made her debut on her family’s reality television series ‘Keeping up with the Kardashians’. Aged 17, she trademarked the phrase “Kylie Lip Kits… for the perfect pout.”

With a vast majority of her 110 million-strong Instagram followers, Kylie Cosmetics is an undeniable success story.

Here’s how Target is celebrating 20th Anniversary of Harry Potter

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Here’s how Target is celebrating 20th Anniversary of Harry Potter

To celebrate the 20th Anniversary of J.K. Rowling’s Harry Potter and the Sorcerer’s Stone, Target is all set to unveil a slate of exclusive merchandise and products.

According to a report in the Global License, the featured items include:

  • Harry Potter x LEGO building sets, available at Target stores.
  • Exclusive Dobby, Basilisk and Tom Riddle Funko Pop! Figures.
  • Giveaways, toy demonstrations, photo-ops, and other activations at Target stores nationwide July 21
  • Curated displays, featuring Harry Potter products from across the store
  • Honeydukes: A Scratch & Sniff Adventure, a scratch and sniff guide to the series’ sweets shop
  • The Marauder’s Map Guide to Hogwarts, a guide to Hogwarts that includes a wand-shaped invisible ink pen with UV light, fold-out pages of the Marauder’s Map and parchment to create your own map
  • A new anniversary edition of Harry Potter and the Sorcerer’s Stone from Scholastic
  • An eight-film box set that includes Target-exclusive Hogwarts house patches or a two-film set with one exclusive patch;
  • Branded clothing for all ages
  • Exclusive Harry Potter-inspired bed sets, throw pillows

“Our guests love Harry Potter—and with our incredible assortment and exclusives, Target’s the ultimate destination for all things Harry Potter,” said Mark Tritton, executive vice president and chief merchandising officer, Target.

Recently, Mattel, the makers of Barbie, revealed a set of six collectible Harry Potter dolls soon to hit store shelves across the United States.

The dolls include young versions of Harry, Ron, Hermione, and Ginny, along with Professors Dumbledore and McGonagall. However, our favorite professor Severus Snape was missing from the collectible.

It’s been 21 years since the first book – Harry Potter and the Philosopher’s Stone hit the shelves.

Kohler appointed as principal partner for Manchester United

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Kohler appointed as principal partner for Manchester United

Manchester United and Kohler have agreed to a multi-year global partnership. As per the partnership, the Kohler brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams.

The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates.

Manchester United and Kohler will celebrate the partnership with United fans around the world on July 19 when the new 2018/19 home shirt, to be unveiled next week, is worn for the first time by the men’s team in the opening fixture of its Tour 2018 against Club America in Phoenix, Arizona.

“Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet,” said David Kohler, President, and CEO of Kohler Co.

Kohler Co. is a leader in the design and innovation of kitchen and bath products and one of the largest manufacturers of power systems in the world. Founded in 1873, the two organizations have been in existence for over 140 years, sharing a long history steeped in tradition, excellence, and innovation, as well as a common vision to make a positive impact on the world.

“It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men’s and women’s teams. Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club,” said Manchester United’s Group Managing Director, Richard Arnold.

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectators sports on earth. Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media and mobile, broadcasting and match day.

Jacqueline Fernandez unveils ‘Just F’ exclusively on Amazon Fashion

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Jacqueline Fernandez unveils ‘Just F’ exclusively on Amazon Fashion

Bollywood actress Jacqueline Fernandez unveiled her apparel brand ‘Just F’ collection exclusively on Amazon Fashion.

Just F will be available on Amazon Fashion for pre-booking on July 16 on the occasion of Amazon Prime Day. Prime Day is an exclusive 36-hour celebration that provides Prime members on Amazon access to exclusive launches and deals starting from July 16 noon until July 17 midnight with an official launch on July 17.

Jacqueline Fernandez, who is also the co-creator of the brand, said, “I am super excited to bring Just F to the doorsteps of women from all across the country with Amazon Fashion! The timing couldn’t have been better as everyone is looking forward to the second edition of Prime Day. The core idea behind Just F is to highlight that fitness can be fun, fashionable, and unabashedly feminine.”

Check out some of the collection here:

Just F is a move to redefine the female active-wear space in India. A combination of fresh design, functionality for fitness and trendy fashion, JUST F’s offerings are unabashedly feminine. The products have been developed to meet the specific requirements of the style-conscious, trendy, and free-spirited 20-something Indian women.

The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. Crossover styling across the range helps women to fashionably achieve their fitness goals while bringing the fun back into the mix.

The collection offers over 100 styles curated and handpicked by Jacqueline that includes sports bras, tops, shorts and skirts, tights and tracks, dresses, sweatshirts, and jackets. The prices of the products range between Rs 1,299 and Rs 3,499.

Commenting on the launch, Arun Sirdeshmukh, Head — Amazon Fashion, said: “We are delighted to launch the much-awaited Just F by Jacqueline Fernandez exclusively on Amazon Fashion for our Prime members across the country. The new customers shopping at Amazon Fashion are definitely in for an extravaganza with Jacqueline’s signature brand coming to their doorsteps with free Prime enabled next day delivery.”

Just F is a women-focused activewear brand, designed and created with the modern Indian woman in mind.

Recently, Fernandez launched her new Thai restaurant ‘Pali Thai’ in the suburbs of Mumbai. Jacqueline joined hands with best friends Mishali Sanghani and starchitect Ashiesh Shah for a scrumptious Thai restaurant in Mumbai.

On the professional front, the actress was last seen in the third installment of the Indian action thriller film, Race 3 starring Salman Khan, Anil Kapoor, Bobby Deol, Jacqueline Fernandez and Daisy Shah.

Throwback Thursday: We bet you didn’t know about these Bollywood celebrity fragrances!

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Throwback Thursday: We bet you didn’t know about these Bollywood celebrity fragrances!

 Want to smell like Shah Rukh Khan or Shilpa Shetty? With millions of fans wanting to outdo their favourite celebrities, its normal for a celebrity to come up with his or her own line of clothing or limited edition of cosmetics or fragrance collection.

Let’s take a look at some of the celebrity fragrances from Bollywood:

Zeenat Aman:

Zeenat Aman was the first Indian to have a fragrance named after her. “Zeenat” was launched by a French company in 1990.

Zeenat Aman, in the manner of Joan Collins and Liz Taylor, lends her name to a new perfume being made by a French company which wanted a product reminiscent of India.

Shah Rukh Khan:

Leading French perfume brand Jeanne Arthes has named a fragrance after Bollywood star Shahrukh Khan. The perfume is called Tiger Eyes by SRK and is said to harmonize with properties of his birthstone. Tiger Eyes is available both for women and men.

According to the manufacturer, the fragrances are reportedly harmonized by the properties of the semi-precious tiger-eye stone, which the manufacturer said is useful for psychic development and retaining energy. It promotes optimism, psychic ability, and intuition.

Lata Mangeshkar:

Music maestro had her own line of perfume when she found a manufacturer in Thane. Lata Eau De Parfum was launched on the occasion of her 70th Birthday. However, the perfume is no longer available.

Amitabh Bachchan:

Big B has two lines of fragrances. One of which was launched in 2002 and the other in 2009.

French perfume house Lomani launched a brand named after Amitabh Bachchan in 2002.

The Original Amitabh Bachchan Pour Homme Perfume For Men By Lomani features the actor’s picture and autograph on the pack.

Shilpa Shetty:

Post her ‘Bigg Brother’ win, Shilpa Shetty launched her signature fragrance S2 (S Square). So, it was hardly a surprise when the perfume reached No. 3 on the UK fragrance charts in two weeks.

Arjun Rampal:

In 2012, Arjun Rampal launched his signature perfume “Alive”.  Arjun’s perfume Alive is available in two variants; Alive White and Alive Black.

You can pleasantly breathe across the world smelling like these Bollywood celebrities!

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