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This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway

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This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway

This Marathon season, Adidas comes out with Adizero in Sonic Ink Colourway

adidas has announced a new color update for its latest adizero collection designed for marathon distance running. The collection includes ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X. 

With the sonic ink colorways, they wish to encapsulate the power of running. Adizero would be worn by some of the world’s fastest athletes on the road season.

The shoes were worn by Olympic marathon gold medalist, Peres Jepchirchir.

In her post-race interviews, Jepchirchir said: “Winning at the Olympic Games in Tokyo this summer was the culmination of years of hard work. I am so proud of what my team and I have achieved. It was incredibly tough on the day, and the shoes gave me the confidence to push myself in the final stages of the race. I thought it would be tough to improve on the PRO 1 but these shoes are fantastic. They are light and feel really fast and responsive. I am looking forward to seeing what we can achieve together as we head into a busy marathon season and hopefully, we can break some records in the process.”

 

The adizero collection has been developed using insights and data from some of the world’s fastest athletes combining mechanical, biomechanical, and physiological data to inform existing and upcoming adidas racing shoes.

The adidas ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X in sonic ink colorway will be available at shop.adidas.co.in from 9th September and in select adidas stores from 15th September. The collection starts from Rs 13,999 and goes all the way to Rs 24,999. 

Freaky Friday: How are Chinese apps coming back despite stringent laws?

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Freaky Friday: How are Chinese apps coming back despite stringent laws?

Freaky Friday: How are Chinese apps coming back despite stringent laws?

Ministry of Electronics and Information Technology banned over 250 apps owning to geopolitical tensions between India and China way back in June 2020. In a press release, the government had stated that these apps were a threat to the sovereignty and integrity of India. 

The list included popular Chinese apps such as Tiktok, Shein, PUBG mobile among others. These apps were banned under Section 69A of the IT Act. Although PUBG mobile is a South Korean game, owning to the relations the company had with the Chinese company Tencent Games, the app slowly lost its market in India as well. 

A majority of these apps are slowly entering the Indian subcontinent, but the laws still remain valid. 

Laws pertaining to the ban of Chinese apps 

These apps were blocked in the Indian subcontinent thanks to Sec 69 A of the Information Technology Act, 2000. The law empowers the government to use its full discretion to block public access to any software that would violate any of the 6 reasons – sovereignty and integrity, defense of the country, security of the state, public order, relations with other states, or preventing the instigation of an offense related to the reasons stated above.

Loopholes in the law 

In lieu of border tensions between two nuclear powers, India appears to have intensified economic warfare—which had further implications. Certainly, though there were potential cybersecurity concerns about TikTok’s owner, ByteDance, the national security justification didn’t quite square: TikTok is now banned, but another popular app owned by ByteDance, Resso, is currently allowed in India. 

This leads to pertinent questions about the Indian government’s intent. What comes across through these analogies is that India’s chief concern isn’t data hoovering or Chinese app which are competing in the Indian subcontinent, but rather the cultural influence of these applications. 

The ubiquity of Chinese apps is so apparent that most apps re-entered the Indian market with little or no changes. 

When fans were mourning the loss of PUBG Mobile, the app made a comeback with Battleground mobile India. Similarly, fashion e-commerce site, Shein went out of business in India for 1.5 years and while its site is still not operational due to the ban, it re-entered into the market by being a seller of Amazon.

By being a part of Amazon Fashion, Shein was able to access the Indian market despite being blacklisted from the Indian market. Owing to the popularity of Shein among young girls, Amazon Prime Date dedicated a full page to mark the return of Shein on the e-commerce platform. However, it is important to note that it will only be launched as a seller on Amazon and not as a separate e-commerce platform like before.

PUBG Corp owned by parent company Krafton invested 100 million dollars to relaunch the game in India. To assuage privacy and data security concerns, PUBG promised to conduct to ensure that personally identifiable information of Indian users is safely managed. All this was done with an intent to build and foster a healthy gameplay environment, which will simultaneously drastically improve in-game content that is tailored to reflect local needs.

The effects of the ban 

Most Indian tech company owners celebrated the ban and started to produce their apps to fill in the gap in the market. There was a huge influx of apps with similar features like the Chinese banned apps because most companies wanted to capitalize on the anti-China sentiment. 

Owner of one such homegrown company Chingari, which has a user interface identical with Tik Tok, Naveen Tewari in an interview stated “Indian apps have benefitted from the Chinese ban, the government should promote homegrown brands instead of letting foreigners capitalize.”

Right after the Tik Tok ban Roposo, garnered over 75 million downloads, most people downloaded Indian apps in the spirit of nationalism. There were also a ton of fake apps which were introduced, most users described the scenario as a “sprouting place of scams”

With the return of the Chinese apps, we are yet to decipher the impact it would carry on Indian apps 

 

ONE ANIMATION’S ODDBODS LANDS IN ARGOS

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ONE ANIMATION’S ODDBODS LANDS IN ARGOS

ONE ANIMATION’S ODDBODS LANDS IN ARGOS

New deal with UK retailer for an exclusive product range spanning plush, apparel and dress-up

Award-winning content creation, distribution and licensing studio One Animation has secured a new deal with the UK retailer Argos for its hit CG-animated property Oddbods. Starting this month, an exclusive range of Oddbods merchandise spanning plush, apparel, and dress-up will be launched at Argos and Sainsbury’s stores and online. 

The phased Oddbods range roll-out will be kicked off with the launch of Pogo and Fuse plush from Posh Paws. This will be followed by kids’ pyjamas from Misirli, featuring all the Oddbods characters and Pogo and Fuse dress-up costumes from Rubies by October. One Animation will support the partnership with a social media and influencer campaign. 

Sashim Parmanand, CEO at One Animation, said: “This deal with Argos marks a significant milestone in our UK strategy for Oddbods, as we launch the brand into one of the leading retailers in the country and make Oddbods merchandise even more accessible for local fans. This is just the start of our exciting partnership with Argos, as customers will also be treated to additional online experiences and activations this October – watch this space!” 

 

Oddbods is a globally loved, three-time Emmy Award-nominated, non-dialogue comedy featuring seven adorable, highly unique pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary, and always humorous events. The quirky, but totally charming, Oddbods celebrate individuality in a funny, warm and unexpected way. After all, there’s a little odd in everyone! 

Gadget Accessories Brand U&i come out with four new earphones in India

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Gadget Accessories Brand U&i come out with four new earphones in India

Gadget Accessories Brand U&i come out with four new earphones in India

Gadget accessories brand U&i has finally spoken about their new audio accessories launch. They have come out with 4 new products which are ‘Bomb Neckband Series’, ‘Wanted Neckband Series’, ‘Cruise Neckband Series’ and ‘Welcome Earbuds Series’.

The accessories are meant specifically for outdoor activities, such as running, walking. The launch would cater to the needs of sporty and productive individuals. The earbuds could be worn while one engages in rigorous actives and they still won’t falter. All 4 launches have advanced Bluetooth technology, and are compatible with both Android and iOS devices. One could pair the devices within a range of 10m.

Paresh Vij, Founder, and Director of, U&i said, “We are happy to announce the launch of our new products series. Being an innovative brand, we understand the requirements of our customers. And thus, with the increased demand for audio accessories in the Indian market, we are continuously working to bring premium and affordable smart digital products for our users.”

The accessories come with easy volume track control buttons along with passive noise cancellation, which leads to an uninterrupted music experience. U&i promises a long battery life which would ultimately ensure prolonged playtime. The crystal-clear sound in the earlier launches have been much appreciated by the consumers

The accessories also come with an available voice assistant, which lets the consumer easily navigate the music, make/ receive calls, or just enjoy a run without the hassle of staring at your smartphone, constantly.

U&i’s Bomb Neckband Series, Wanted Neckband Series, Cruise Neckband Series, and Welcome Earbuds Series can be purchased at Rs 2,999, 2,199, 2,499, and 3,499 respectively. All these products are available at leading retail stores across India.

JACK AND JONES X PACMAN capsule is out now

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JACK AND JONES X PACMAN capsule is out now

JACK AND JONES X PACMAN capsule is out now

The new Jack and Jones X Pacman capsule collection has unmatched quality and exemplary style and went off the shelf within minutes of its launch. Jack and Jones have proven to be the flagbearer of quirky collections. This time it has taken everything a notch higher with its collaboration with PAC-MAN. 

The new collection caters to the varied yet discerning taste of the modern man. It brings back the vintage element by reintroducing the arcade game PAC MAN which has a fan following of its own. The collection consists of high-quality tee shirts that have elements of the game. 

Jack & Jones X Pac-Man Collection features fun, quirky designs from a game that has been a part of everyone’s childhood. Through this collection, one can embrace their fun side! 

They have given the classic black shirt a fun spin with the uber print graphic tee shirts that adds an instant edge to one’s overall look and can be paired up with anything.

The collection is an absolute must-have for everyone in love with the game. JACK&JONES x PAC-MAN collection will be available on the JACK&JONES India website and across select stores, priced from Rs 1299.

Silvergate Media Announces Launch of Octonauts: Above & Beyond on Netflix

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Silvergate Media Announces Launch of Octonauts: Above & Beyond on Netflix

Silvergate Media Announces Launch of Octonauts: Above & Beyond on Netflix

Silvergate Media (Silvergate) today shares details of the highly anticipated broadcast launch of its new Octonauts spin-off series, Octonauts: Above & Beyond.  Season 1 will debut globally on Netflix streaming platform from 7th September 2021, followed by Season 2 in 2022.

Responding to a range of new dangers across our ever-changing planet, the Octonauts extend their adventures beyond the sea and onto LAND! Their mission is as vital as ever: They will EXPLORE harsh and remote environments, RESCUE animals that need their help, and PROTECT the land and all living creatures, from elephants to bombardier beetles.

Favorite characters Barnacles, Kwazii, and Peso are supported by Dashi who assumes a new leadership role, new hero Paani, an expert on all the Earth’s waterways, in addition to an extended team of Octo-agents from around the world to call in emergencies and to aid the Octonauts on various missions.

At the heart of the series is a new mobile HQ, the Octoray, supported by a new fleet of land-based vehicles, the Terra Gups, which can climb mountains, dig tunnels, sail over sand dunes and navigate dense jungles.

“Above & Beyond marks an exciting new chapter in the Octonauts universe,” said Ron Allen, EVP Commercial at Silvergate Media. “By moving the action onto land, this series will give audiences the opportunity to see their favorite characters face new challenges and the new narratives and landscapes will provide a dramatic backdrop for fresh Octonauts adventures. The launch of new content will kickstart a global brand strategy and we look forward to taking Octonauts to greater heights.”

First launched on screens in 2010, Octonauts has a global broadcast platform spanning multiple territories where viewing figures have remained consistently high since its debut and huge fanbases in the UK, US, and China. Children love the high-octane action, stunning creative and compelling characters whilst the property also benefits from strong parental endorsement due to the educational content and superb storytelling that have come to define the brand.

The broadcast launch of Octonauts: Above & Beyond will pave the way for a major relaunch of the consumer products program which will be spearheaded by new global toy partner Moose Toys’ master toyline.  Set to roll out at retail from June 2022, Moose Toys will bring to market a full range of Octonauts toys including figures, vehicles, playsets, plush, and more. Merlin Entertainments recently launched the world’s biggest Octonauts attraction at Changfeng Ocean World in Shanghai, part of the SEA LIFE global aquarium chain, and launched a new Octonauts initiative ‘Be a Captain for the Day’ across all 13 Sea Life venues in the UK, as well as venues in Australia and China.

  Scott Shillet, will lead Licensing Partnerships For Banijay-Owned Studio

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  Scott Shillet, will lead Licensing Partnerships For Banijay-Owned Studio

 Scott Shillet, will lead Licensing Partnerships For Banijay-Owned Studio

Endemol Shine North America, a division of Banijay, the world’s largest international content producer and distributor, has promoted consumer products executive Scott Shillet to Vice President, Licensing, it was announced today by Ben Samek, President & Chief Operating Officer, Endemol Shine Americas.

Shillet, who has been with the company since 2019, will continue to lead all creative licensing partnerships while adding oversight of product development across the company’s non-scripted and scripted series in North America.

Shillet, who was previously Executive Director, Licensing, also works closely with Banijay Brands, Banijay’s commercial division, to develop brand licensing, merchandising, gaming and gambling for the company’s top series globally, including award-winning crime period drama Peaky Blinders (Netflix/BBC One), highly popular digital series Simon’s Cat and Facebook’s #1 TV brand and British icon Mr. Bean.

Shillet has created myriad unique consumer product offerings across all categories for many of Endemol Shine North America’s hit series including MasterChef (FOX), MasterChef Junior (FOX), Wipeout (TBS), Deal or No Deal (NBC/CNBC) and many more.

Upcoming projects include MasterChef Live! (TCG Entertainment), Virtual Reality MasterChef Junior (Abacus Brands), Wipeout Super Spinner Slide (Wilder Toys/WowWee) Deal or No Deal Live Tour (Terrapin Station Entertainment) and MasterChef Family Cooking Game (Wilder Toys/WowWee).

“Scott brought a great reputation and solid experience in the entertainment licensing space when he originally joined us and he’s proven to be a true leader for our team and someone who can think outside the box and create unique, new opportunities for our stable of hit TV series and global brands,” says Samek.

“I am excited to take on this expanded role and continue bringing our beloved and diverse portfolio of brands to life through unique products and experiences,” Shillet said. “We have some very exciting and innovative projects in the pipeline, including everything from VR cooking kits to board games and live shows, and I look forward to working with our best-in-class partners to create additional opportunities for fans to engage with their favorite shows.”

Prior to joining Endemol Shine North America, Shillet served as Licensing Director, Global Toys & Hardlines at 20th Century Fox, where he was responsible for driving licensing programs for Fox animated and live-action properties, including The Simpsons, Bob’s Burgers, Alien, Home Alone and The Sandlot.

Before joining 20th Century Fox, Shillet was the Senior Franchise Manager, Harry Potter Global Franchise Development at Warner Bros., where he oversaw the development of key product initiatives and strategies for Harry Potter and Fantastic Beasts across multiple Warner Bros. divisions, including Consumer Products, Global Themed Entertainment, Gaming, Studio Tours and Publishing.

Shillet also held various positions at DreamWorks Animation, including Global Product Development Manager, Hardlines, and Licensing Manager, Softlines, where he drove development of consumer products programs for properties including Trolls, How to Train Your Dragon, Kung Fu Panda and Shrek. Shillet began his career as a Licensing coordinator at Steve & Barry’s and Classic Media in New York, where he managed 60+ celebrity and brand licenses for nationwide retail chains, including Sarah Jessica Parker, Pepsi, MTV, Marvel, FORD, CBS, Venus Williams and WWE.

Endemol Shine North America is behind such hit series as “Big Brother” (CBS), “MasterChef” (FOX), “MasterChef Junior” (FOX), “Wipeout” (TBS), “Utopia” (Amazon), “LEGO Masters” (FOX), “The Real Housewives of Atlanta” (Bravo), “The Real Housewives of Potomac” (Bravo), “Below Deck” (Bravo), “Below Deck Mediterranean” (Bravo), “Below Deck Sailing Yacht” (Bravo), “Swamp People” (History) “T.I. & Tiny: The Family Hustle” (VH1), “Keeping Up With The Kardashians” (E!), “The Challenge” (MTV) and the upcoming launches of “Foodtastic” (Disney+), “Pride & Prejudice: An Experiment in Romance” (Peacock) and “Ripley”(Showtime).

The company also produces Spanish-language hits including including “Mira Quien Baila” (Univision), “MasterChef Mexico” (TV Azteca), “Me Caigo de Risa” (Televisa), “Nicky Jam: El Ganador” (Netflix), “Se Rentan Cuartos” (Comedy Central Latinoamerica’), “Quien es la Mascara” (Televisa), “Subete a Mi Moto” (Amazon Prime), “LOL: Last One Laughing” (Amazon), “Cazatesoros” (TV Azteca), “Minuto Para Ganar VIP” (Televisa), “Tu Cara Me Suena” (Univision), and upcoming series “La Casa de los Famosos” (Telemundo) and “MasterChef Latino” (Estrella).

HUGE! Play Unveils GAMEBUD Talking Tom at Licensing Expo

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HUGE! Play Unveils GAMEBUD Talking Tom at Licensing Expo

HUGE! Play Unveils GAMEBUD Talking Tom at Licensing Expo

HUGE! Play has proudly unveiled the GAMEBUD Talking Tom, based on Outfit7’s world-famous character, at the 2021 Virtual Licensing Expo. This revolutionary new gaming product is the world’s first audio-animatronic, smart game gear, which fuses gaming, interactive devices, and play into one packaged product. 

Talking Tom will be the first GAMEBUD to launch, bringing the unique technology to life and offering a one-of-a-kind gaming experience. Tom is a funny, lovable character from Outfit7’s award-winning Talking Tom & Friends franchise, which has over 16 billion downloads and 79 billion video views to date. 

Driven by a highly sophisticated AI, the GAMEBUD Talking Tom will connect to the Talking Tom & Friends mobile games. With both in-game and out-of-game components, the GAMEBUD Talking Tom is one of the freshest tools to enhance gameplay, giving fans the chance to engage with the popular character as a hilarious gaming companion and live streamer. 

The product comes with a GAMEBUD app, which transforms the game gear into a standalone interactive character who can carry on conversations and perform hundreds of sharable routines. With 500 minutes of unique, interactive content, players will never hear the same phrase twice. This rare accomplishment is credited to the masterminds behind HUGE! Play, the direct-to-fan premium play company, was founded by rebel toy executives and entrepreneurs: Kevin Mowrer, Adrian Roche, Dave Ciganko, and Henry Kates. 

“HUGE! Play was founded on a shared obsession to supercharge immersive play experiences and bring great stories and characters to life,” said Kevin Mowrer, Founder and Co-CEO. “Outfit7’s Talking Tom personality was the perfect license to launch our GAMEBUD technology, and a rare chance to bring the beloved brand to life in new and exciting ways. Be the first to order this October to get your hands on GAMEBUD Talking Tom exclusives and more!” 

GAMEBUD Talking Tom will be sold exclusively through the HUGE! Play Talking Tom marketplace at Gamebud.com. Pre-orders begin this October for the 2021 holiday season.

Reebok’s new collection is in collaboration with Clothing Brand Rothco

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Reebok’s new collection is in collaboration with Clothing Brand Rothco

Reebok’s new collection is in collaboration with Clothing Brand Rothco

This limited collection reimagines one of Reebok’s most iconic fitness silhouettes, the Nano X1, through Rothco’s ultra-functional, military lens.

Reebok has partnered with tactical and military clothing brand, Rothco. The exclusive collection reinvents Reebok’s epochal fitness silhouettes, the Nano X1, through Rothco’s functional, comfortable military lens.

One can draw a parallel between Reebok and Rothco’s roots as both of them are functional gears. Rothco has been in the military gear space for half a century. It is only recently that the company has tried to leave its mark in the fashion and lifestyle space.

Rothco’s easily identifiable camo designs are considered classic and have garnered a range of notable celebrity fans.

In this drop, Reebok’s official shoe of everything and beloved training shoe, the Nano X1, gets Rothco’s signature camo treatment and is available in distinct colors, including Ultra-violet Camo, Red, White, and Blue Camo, and City Camo.

The unisex look also includes a few modifications that were inspired by Rothco’s military and outdoor heritage including thicker laces to mimic Paracord and a pull tab on the heel. The webbing used here is what is used on Rothco’s tactical bags.

The Reebok x Rothco Nano X1 will be available on the Reebok website and select retail stores, for Rs 11,999. 

Korean designer, Juun. J and Reebok partner up for a new collection 

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Korean designer, Juun. J and Reebok partner up for a new collection 

Korean designer, Juun. J and Reebok partner up for a new collection

Designer Juun. J partnered with Reebok to launch the next installment of their capsule collection, the Juun. J Pump Omni Zone II, which will celebrate the third season of the two brands’ collaborations.

Taking inspiration from the previous launches, this product line also carries Juun. J’s bold, yet minimal, aesthetic which has been received well in the past.

Currently available in three distinct colorways, white, black, and brown, the Juun. J Pump Omni Zone II is the latest archival bring back from the brand and has been elevated through the lens of Juun. J.

After the debut of the first Pump Omni Zone in 1990, this 2021 version has premium leather along with a back piece carrying the Juun. J logo. The addition seamlessly hobnob’s into the overall aesthetic of the shoe, bridging past and present, to create an outlook to the future.

The Juun.J Pump Omni Zone II will be available in unisex sizing exclusively on Reebok’s website for Rs 18,999.

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