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#TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

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#TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

This weeks #TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

Disney India first brought its consumer products to India in 2005, is one of the major licensors in India. Working with local partners and organized retail giants such as Landmark, Amazon.in and Bestseller, Disney India has broadened its reach to over 2,00,000 outlets.

Disney is a family-based entertainment brand and is enjoyed and trusted by fans across different age groups.

The Walt Disney Company remains as the top brand licensor for nearly a decade, followed by Meredith and PVH Corporation in 2018, according to the annual Top 150 Global Licensors report.

Disney’s portfolio of properties includes Star Wars, classic characters such as Mickey Mouse and Minnie, Pixar films such as Cars 3, gaming titles among others.

About 90 years after his creation of the famous Mickey Mouse, Walt Disney’s legacy continues to entertain children and adults alike around the world. Ranked as the joint-fourth most reputable company in the world closely behind the internet company, Google, the Walt Disney Company is not only a strong and well-recognized brand, but it is also a quite profitable one. In total, the company generated more than 55 billion USD in revenue in 2017.

Merchandises:

The Consumer Products business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally appealing merchandise all year-round.

Toys: The range includes exciting play products such as dolls, plush, arts and crafts, puzzles and board games, action figure, role-play range, remote control cars among others.

Fashion: The product category spans across a multitude of sub-categories such as apparel, footwear, sleepwear, and accessories.

Keeping in pace with the Marvel Mania, OnePlus 6 in association with Disney launched Marvel Avengers Special Edition at Rs 44,999. Acer had also tied up with Marvel to launch speDcial Avengers branded notebooks.

In the apparel section, ONLY and Jack & Jones had partnered with Marvel for a special-edition capsule collection.

Disney India had tied-up with iconic Indian fashion brand Satya Paul to launch a stylish retro-modern collection titled ‘Disney Mono Pop by Satya Paul’ comprising of sarees, tunics, scarves, stoles, ties, and accessories.

Disney India collaborated with Hidesign to offer a limited-edition range of handcrafted leather bags and wallets inspired by Beauty and the Beast.

Home: Disney home products span across total home solutions including furniture, bedding, rugs, tableware, kitchenware, fans, paints and bath accessories.

Back-to-School Products: The range comprises of Bags, lunch boxes, water bottles, sippers, notebooks (ITC – Classmate), pens, pencil boxes, geometrical instruments, coloring range and much more.

Food, Health, and Lifestyle: The range includes snacks, cosmetics, bath products, confectionery, beverages, dental hygiene and much more. Disney India had collaborated with Biotique to bring beloved characters into the Baby and Kids range such as nourishing soap and lotions, powder, shampoo, massage oil and body wash.

Disney Publishing Worldwide (DPW): Disney is the world’s largest publisher of children’s books, magazines, and digital products and has over 500 titles published through local licensees in India.

Number Game:

The Walt Disney Company reported quarterly earnings for its second fiscal quarter ended March 31, 2018. Diluted earnings per share (EPS) for the quarter increased 30% to USD 1.95 from USD 1.50 in the prior-year quarter.

“Driven by strong results in our parks and resorts and studio businesses, our Q2 performance reflects our continued ability to drive significant shareholder value. Our ability to create extraordinary content like Black Panther and Avengers: Infinity War and leverage it across all business units, the unique value proposition we’re creating for consumers with our DTC platforms, and our recent reorganization strengthen our confidence that we are very well positioned for future growth, “said Robert A. Iger, Chairman and Chief Executive Officer.

Consumer Products and Interactive Media revenues increased 2% to USD 1.1 billion and segment operating income decreased 4% to USD 354 million as higher income from licensing activities was more than offset by a decrease in comparable retail store sales and an unfavorable foreign currency impact.

The increase in income from licensing was due to higher minimum guarantee shortfall recognition and increased sponsorship revenue, partially offset by a decrease in settlements and lower licensing revenue from sales of merchandise and games.

Working with over 150 licensees across categories, Disney-branded products are available across all the key retail outlets and online portals with branded pages on Amazon and Flipkart and with the strategic presence in portals such as Myntra, Jabong, Snapdeal and more.

Digital collectibles for anime fans to come up on Quidd app

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Digital collectibles for anime fans to come up on Quidd app

Funimation, Cryptozoic Entertainment, and Quidd announced a wide-ranging partnership to create digital collectibles for an array of properties including Attack on Titan, Tokyo Ghoul, My Hero Academia, Full Metal Panic and Hellsing. Anime enthusiasts would be able to collect digital stickers, trading cards and figures from their favorite properties.

 “Based on Cryptozoic’s success developing multiple attacks on Titan themed games as well as their track record creating digital content with Quidd for numerous mainstream entertainment properties, I am looking forward to seeing what they create with our catalogue — both current hit series like My Hero Academia and popular classics like Hellsing. Anime fans will not be disappointed,” said Gen Fukunaga, CEO, and President of Funimation.

Founded in 2015, Quidd’s innovative platform for collecting, rare digital goods blend the notions of emotional and functional ownership while leveraging scarcity in the digital retail experience.

“We’re huge fans of anime, so this is an exciting start to Cryptozoic’s foray into digital content based on beloved anime properties. We are launching with some incredible digital cards, stickers, and collectibles and we have tons more planned to keep Quidd users engaged in the months to come,” said John Sepenuk, CEO of Cryptozoic.

“Our growth over the past 16 months has been nothing short of incredible, and we’re huge fans and believers in Funimation’s team, vision, and content strategy,” said Michael Bramlage, the CEO of Quidd.

With over 1.8 billion individually serialized items sold since launch in 2016, Quidd’s digital goods ledger is the largest on the planet.

Funimation, a subsidiary of Sony Pictures Television, is the go-to destination for extraordinary anime.

Disney Villains X The Blonds collection announced: Check it out here

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Disney Villains X The Blonds collection announced: Check it out here

The New York Fashion Week might witness some of the Disney’s devil characters! Luxury fashion brand ‘The Blonds’ will present their spring 2019 runway collection at Spring Studios, inspired by several of Disney’s devilish characters.

Known for creating glamorously over the top pieces with a rebellious twist, The Blonds, co-founded by designer Phillipe Blond and creative director David Blond, will feature looks inspired by Cruella de Vil, Maleficent, Evil Queen, the Queen of Hearts, Dr. Facillier, Ursula and her dark eel minions Flotsam and Jetsam.

David and Phillipe Blond, Designers said, “The Disney Villains style is iconic and has inspired us since childhood and throughout our career. The opportunity to collaborate with Disney and see these designs come to life on The Blonds runway is an absolute dream come true.”

The show will be live-streamed on disney.com, theblondsny.com, and nyfw.com.

Check out the sketches here:

Ken Potrock, President, Consumer Products, and Commercialization said, “Disney Villains have long lived in the dark shadows of the beloved heroes and heroines of their stories, and yet these characters are just as celebrated. Through our collaboration, some of Disney’s most notorious villains will be reimagined in totally unexpected ways during one of fashion’s most important weeks.”

As part of their creative process, Phillipe and David Blond visited the Disney Archive Research Library, where they uncovered each villain’s mythology and viewed the inspiration behind the animation of these characters, including original artwork and sculpts.

 “What drew us to working with Disney Villains are the complex attributes of the characters themselves. Often misunderstood, Disney Villains are flawed, imposing and mysterious, and we loved the idea of taking these characteristics and translating them in a glamorous way, making them the heroes of our story,” David further added.

The Disney X The Blonds collection will debut on September 7 during New York Fashion Week.

Pocket.watch debuts Ryan’s World, unveils massive line of toys and apparel

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Pocket.watch debuts Ryan’s World, unveils massive line of toys and apparel

Pocket.watch, the kids’ media brand announced the launch of ‘Ryan’s World’, an extensive toy and apparel collection from the YouTube, Ryan ToysReview.

As part of the exclusive roll-out, Walmart will feature Ryan’s World products nationwide and will host Pocket.watch’s 75-location experiential tour celebrating the line in Walmart parking lots across the country.

The collection will include blind bag collectible toys, slime, vehicles, stuffed animals, squishies, putty among others.

Earlier this year, Pocket.watch announced a number of licensing deals with top toy and apparel manufacturers that were the first step in growing their portfolio of massive creator brands into full-scale lifestyle brands on par with the biggest media properties in the children’s entertainment universe.

“At Pocket.watch, we celebrate the new digital stars and formats that kids love today and in launching Ryan’s World at Walmart, we’ve expanded Ryan ToysReview from a YouTube channel into a true global kid’s franchise,” said Chris M. Williams, CEO, and Founder.

Targeted to children ages 3 and up, the line at launch includes fifteen collectible toys and four different t-shirt designs featuring some of Ryan’s favorite things; including his pal Gus, The Gummy Gator, and pizza.

 “This is the first time that a YouTube star in the children and family space has created their own dedicated line of toys and apparel, and we are excited to be partnering with Pocket.watch to have it available at Walmart stores nationwide,” said Anne Marie Kehoe, Walmart’s Vice President and Divisional Merchandise Manager, Toys.

In conjunction with the company’s in-store launch of Ryan’s World at Walmart, Pocket.watch will also kick off a 75-location experiential tour celebrating Ryan’s World. Held in Walmart parking lots across the country, the festival like environment will enable fans to engage with everything Ryan’s World.

Fans will be able to interact with product demo tables, take photos with giant life-size character versions of Ryan’s best friends from his channels, and create their own videos just like Ryan at the Ryan’s World Creator Station. Ryan will also make surprise appearances at select locations adding to the overall excitement.

‘Thomas & Friends’ comes to life in North America! Here’s how

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‘Thomas & Friends’ comes to life in North America! Here’s how

Everyone’s favorite Blue Engine and the Island of Sodor come to life! Mattel has launched the second largest permanent ‘Thomas & Friends’ attraction in North America with the opening of Thomas Town.

Located within Kennywood Park, one of the world’s most renowned family amusement parks, Thomas Town features five rides including a train ride with Thomas, a live stage show, themed play and entertainment areas, retail store and more. It will be the second-largest permanent Thomas & Friends attraction in North America.

Set on a bluff overlooking the Monongahela River and the historic Edgar Thomson Steel Works in nearby Braddock, Thomas & Friends debuts a new home in Steel City.

Thomas Town is one of the largest single-year additions in Kennywood’s 120-year history, adding five new family rides, plus retheming The Olde Kennywood Rail Road into a Thomas & Friends story.

“It’s a great joy to welcome Thomas and his friends into the Kennywood family,” said Jerome Gibas, General Manager at Kennywood. “Guests have been eagerly contacting us for months, and we can’t wait to welcome them all into Thomas Town at Kennywood Park.”

The area also includes an indoor play zone, birthday room, a retail store featuring a section to ‘Pick Your Own MINIS’ custom collection, and an entertainment show featuring Sir Topham Hatt, Percy, James, Emily, and Gordon.

“With 120 years of history, Kennywood is one of the most beloved amusement parks in the country and we are so excited to bring our latest Thomas & Friends attraction to Pittsburgh for families to enjoy for many years to come,” said Julie Freeland, Senior Director of Global Live Events & Attractions for Mattel.

The rides and attractions feature beloved characters such as Thomas, Diesel, Cranky the Crane, Harold the Helicopter and more favorites. Guests can visit familiar destinations around the Island of Sodor like Tidmouth Sheds and Knapford Station. Sir Topham Hatt, Controller of the Railway on the Island of Sodor, will be on site to greet and take photos with guests.

Specific attractions include:

  • Journey with Thomas
  • Cranky’s Drop Tower
  • Harold’s Helicopter Tour
  • Flynn’s Fire Training
  • Diesel Drivers
  • Steel City Adventures Live Show at Tidmouth Sheds

Celebrating 120 years in 2018, Kennywood is America’s finest traditional amusement park. Kennywood is owned and operated by Palace Entertainment in the United States.

Thomas the Tank Engine was created more than 70 years ago by a British clergyman, the Rev W Awdry, as a storybook for his son. That story quickly grew to become the award-winning global brand franchise, enjoyed by families in more than 150 territories and in over 40 languages across multiple touch-points and formats.

Heineken partners with Kappa USA for limited-edition capsule collection

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Heineken partners with Kappa USA for limited-edition capsule collection

Heineken, the world’s leading international brewer partnered with Italian Sportswear brand Kappa for a limited-edition, six-piece capsule collection. The association marks ninth year of the brewer’s highly-anticipated #Heineken100 program, that partners two global iconic brands with a rich heritage of supporting soccer style and culture

As the longest running and most premium product collaboration in the beverage space, #Heineken100 continues to partner Heineken with the most innovative names in retail to develop limited-edition, co-branded products that are seeded to the 100 most influential beer drinkers of the world.

“The #Heineken100 program continues the brand’s tradition of creating luxury products that our consumers love – helping Heineken stay relevant amongst the most influential groups in culture,” said Felix Palau, Senior VP of Marketing for Heineken USA.

The collection includes tracksuit, Jersey Set, Duffle priced between USD 75 to USD 200.

“The world’s largest soccer tournament is over, but Heineken and Kappa are still here continuing both brands’ rich history of collaboration and support of soccer style and culture,” said Dre Hayes, Co-Founder of The Foundation – Kappa USA’s partner company.

For the second time in the history of the nine-year program, the #Heineken100 products will be available for consumers 21 and older to purchase exclusively at Stadium Goods – the world’s premier streetwear marketplace on July 26.

“This year’s collaboration between Heineken and Kappa highlights the refined taste and passions of both brands’ consumers through a luxury capsule collection that lives at the intersection of sports and high-fashion,” said Coltrane Curtis, Founder and Managing Partner of Team Epiphany.

“While many brands attempted to join in on the conversation during the world’s largest soccer tournament, few have the connection to soccer style and culture like Heineken and Kappa authentically have,” Coltrane added further.

Last year, Heineken associated with the iconic Japanese Streetwear brand — A Bathing Ape to produce one of the most celebrated collaborations of 2017. Previous #Heineken100 partners included TUMI, Public School, Garrett Leight, Union Los Angeles, Parabellum, Mark McNairy, KITH and Neighborhood Japan, among others.

#MotivationalMonday: How WWE is wooing Indian customers with merchandises since 1996?

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#MotivationalMonday: How WWE is wooing Indian customers with merchandises since 1996?

With India’s appetite and love for sports, sports licensing space has changed dynamically over the years. Sports licensing has arrived as one of the fastest growing sectors while setting bench-mark as it leverages a global fan base either via a sports star, team or the sport itself.

While we are discussing sports, do you know which brand or sport brought licensing first into India? Umm, it’s not football or cricket! Confused? Well!

India first experienced sports licensing in 1996 with WWE coming to India. The L&M portfolio spans various categories including toys, apparel, and others. World Wrestling Entertainment is an American integrated media and entertainment company that primarily is known for professional wrestling.

From t-shirts and titles to action figures and footwear, fans have been able to purchase anything and everything to do with WWE and its performers over the last three decades. WWE is a USD1 billion global brand at retail annually.

Key Partnerships:

  • WWE Figurines and role-play sets with Mattel
  • Trading Cards with Topps
  • Video Games with Take 2
  •  Apparel with Proline
  • Home Video with Excel Productions
  • Bags and toys with Simba
  • Puzzles and Boardgames with Play Kraft
  • Back-to-school with Only Kids
  • Stationery with Excel

The merchandise is available at all key retail in India such as Landmark and Hamley’s and also online retailers such as The Souled Store, Flipkart.

The WWE Shop: A fan’s delight!

WWE, in partnership with The Souled Store, launched a local, e-commerce WWE Shop in India for the first time.

Fans across the country will be able to order a plethora of branded merchandise, including authentic Superstar apparel and accessories, replica championship titles, toys, console games, collectibles, trading cards, stationery and more.

The licensing agreement also marks the first time authentic WWE Superstar apparel and accessories as well as WWE replica championship titles will be available in India.

Which WWE stars are moving the most merchandise?

John Cena, the WWE veteran is still far and away the #1 mover of WWE merchandise, according to The Wrestling Observer Newsletter. Cena currently has 36 items listed on the WWE Shop website.

WWE Champion AJ Styles and Roman Reigns are going back and forth over the second position in merchandise sales.

WWE and the Licensing Story…

WWE licensed products, created by our more than 200 licensees in more than 100 categories worldwide, are available at all major retailers, including Walmart, Target, Kmart, Toys “R” Us, GameStop, Walgreens, Barnes & Noble, Hot Topic, ASDA & Tesco.

Since 2010, Mattel has been WWE’s global master toy partner and in 2017 WWE was ranked first in the action figure category in the US. It is also the number one best-selling fighting video game franchise in console history with over 80 million units sold. WWE is a top performing mobile gaming brand with over 90 million downloads across its games portfolio through the end of the 2018 second quarter that includes the newest game, WWE Mayhem by Reliance, which was named Editor’s Choice on Google Play and has already reached over 12 million installs.

The company attributes the success of the WWE to the continuing popularity of our Superstars.

Books:

WWE Books has placed 25 titles on “The New York Times Best Sellers” list since 1999, including DK’s WWE 50 and WWE Encyclopedia. With DK as the core publisher and key partners BOOM! Studios, St Martin’s Press, ECW Press and Quarto, WWE’s publishing slate include Superstars bios; historical guides; children’s books; sticker books; coloring and activity books, comic books; graphic novels and many others.

Music:

Music is a crucial and emotional part of WWE programming, resulting in recent partnerships with an array of artists including The Weeknd, Metallica, Pitbull, Diddy, Demi Lovato, Kid Rock, Florida Georgia Line, Wiz Khalifa, Imagine Dragons, and Fifth Harmony.

WWE continues to produce original music through in-house composers. WWE releases Theme Music worldwide on digital stores and streaming platforms such as iTunes, Spotify, and YouTube. John Cena’s “The Time Is Now” was licensed by Toyota for a national TV advertisement.

The Number Game:

Revenues increased 31% to USD 281.6 million, which was the highest quarterly revenue in WWE history, in the second quarter of 2018. Operating income nearly doubled to USD 21.2 million from USD 10.7 million in the prior year quarter.

Digital engagement continued to grow through the first six months of 2018 with video views up 58% to 14.4 billion and hours consumed up 71% to 509 million across digital and social media platforms.

WWE is consistently on TV in India from 1996 and reaches 110 million viewers annually.

Italian design house Pininfarina appoints IMG as worldwide licensing representative

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Italian design house Pininfarina appoints IMG as worldwide licensing representative

Italian design house Pininfarina announced the appointment of IMG as its global licensing representative in a multi-year agreement.

Turin-based Pininfarina was founded by Battista “Pinin” Farina in 1930 and quickly established a worldwide reputation as the designer of many of the world’s most iconic automobiles, including Alfa Romeos, Ferraris, Maseratis, Lancias, and Cadillacs.

The partnership with IMG will see the Pininfarina brand licensed across a selection of consumer categories bringing Pininfarina’s award-winning designs to a wider selection of products and consumers with a strong focus on the lifestyle sector.

Paolo Pininfarina said, “The IMG partnership will signal a new phase in Pininfarina’s brand development, bringing the legacy of our founder and our current capabilities and vocation to new commercial areas and geographies. IMG’s network and proven ability to license premium brands with relevance and respect will help us along this path and accelerate its progress.”

IMG will work with Pininfarina on branded and co-branded collaborations to enlarge the Pininfarina lifestyle world across a number of targeted areas, including technical sportswear, electronics, car accessories, home furnishings, travel goods and real estate projects.

Bruno Maglione, President of Licensing, IMG, said, “Pininfarina’s capabilities to humanize technology through designs of singular grace and beauty is something particularly relevant to today’s competitive landscape in a number of areas. We are excited by the potential of introducing this aesthetic to products which as a result will be as visually striking as they are functional.”

With signature designs that perfectly marry elegance with innovation, Pininfarina in more recent years has evolved into a universal design house, able to redesign superior customer and product experiences in different sectors, from lifestyle products, furniture, and consumer electronics, to buildings, household interiors, yachts, and aircraft.

HBO, Diageo unveil ‘Game of Thrones’ single malt scotch whisky collection

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HBO, Diageo unveil ‘Game of Thrones’ single malt scotch whisky collection

To all Lannister, Targaryen and Stark fans out there! HBO has partnered with Diageo to release eight special single malt whiskeys each representing a House from the fictional land of Westeros.

The Game of Thrones whisky collection will include eight editions from various distilleries owned by Diageo. Seven of these will represent the ‘Great Houses of the Seven Kingdoms’ whereas the last one will be dedicated to the Night’s Watch. The collection comprises of:

  • Talisker Select Reserve representing ‘House Greyjoy’
  • Royal Lochnagar 12 Years representing ‘House Baratheon’
  • Lagavulin 9-Year-Old representing ‘House Lannister’
  • Cardhu Gold Reserve representing ‘House Targaryen’
  • Dalwhinnie Winter’s Frost representing ‘House Stark’
  • Singleton of Glendullan Select representing ‘House Tully’
  • Clynelish Reserve representing ‘House Tyrell’
  • Oban Bay Reserve dedicated to ‘The Night’s Watch’

Check out the collection here:

The deal was brokered by Beanstalk Licensing. The labels have been approved by the Alcohol and Tobacco Tax and Trade Bureau. However, no details on the pricing have been revealed yet.

The collection is expected to be released in late autumn or early winter just before the release of the final season of ‘Game of Thrones’ series.

Besides, Diageo has also released Game of Thrones Johnnie Walker whiskey. Called White Walker, Johnnie Walker recently posted a 20-second video on social media announcing the imminent launch of the Scotch, featuring a dramatic soundtrack and the tagline “Scotch is coming to the realm this Fall – White Walker by Johnnie Walker.”

This will be the first spirit, delivered through a collaboration between HBO and Diageo. White Walker by Johnnie Walker will also be released around the same time.

DC Comics, One61 create superhero-themed timepieces collection

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DC Comics, One61 create superhero-themed timepieces collection

DC Comics has partnered smartwatch company One61 for a line of superhero-themed timepieces.

According to a report in the License Global, the Superhero Smartwatch Collection will feature Batman, The Flash, and Wonder Woman across a line of Bluetooth-capable, wearable technology.

Some of the key features include iOS/Android compatibility and splash resistance.

Each smartwatch offers fans a “gamified” experience. Android users can read and reply to text messages. iOS users are limited to only reading SMS texts in the notifications section of the smartwatch operating system.

Customers can pre-order the Batman, Flash and Wonder Woman models on the official portal.

The Superhero Smartwatch Collection hit the shelves on August 28.

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