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Waoh! LEGO characters narrate Turkish Airlines’ new safety video

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Waoh! LEGO characters narrate Turkish Airlines’ new safety video

Turkey’s national flag carrier Turkish Airlines has collaborated with Warner Bros and the LEGO Movie franchise to release a new flight safety video in which safety rules are narrated by LEGO movie characters.

“In partnership with Warner Bros. and featuring the popular characters from The LEGO Movie franchise, the safety video will be shown on all flights starting today and will also debut online,” the company said in a written statement.

The safety video is the first LEGO safety video ever made and demonstrates step-by-step safety procedures to passengers in a fun, unique style.

Watch the video here:

In the feature video, Chris Pratt, Elizabeth Banks, and Will Arnett return to their roles from the movie as Emmet Brickowski, Wyldstyle, and LEGO Batman, respectively. Additionally, there are other characters who are returning as well such as Princess Unikitty, Benny the astronaut, and Metalbeard the pirate.

Its new in-flight video features every detail of insides of the Lego plane and characters.

“Turkish Airlines is proud to have one of the youngest fleets in the world and strives to achieve the best in aviation safety standards,” the airline further added.

“The safety video will kick off the ‘biggest partnership with the smallest cast ever assembled’, hinting there is much more to come from the Turkish Airlines and LEGO Movie franchise alliance.”

Turkish Airlines will roll-out a global TV campaign, film-themed planes, and launch inflight and in-airport gigs, and even a second safety video ahead of the release of the movie.

The airline noted that 30 different versions of the new safety video were created, both in English and Turkish, to cover the safety particulars of the 15 different airplane models in the Turkish Airlines fleet.

“We are both brands that are enjoyed around the world, bringing together generations and cultures everywhere. We hope that our passengers can enjoy this new video, which has something for everyone,” said Ilker Ayci, the airline’s chairman.

Turkish Airlines, founded in 1933 with a fleet of five aircraft, currently has 325 aircraft, including passenger and cargo planes, and flies to more than 300 destinations in 121 countries.

The second installment of the LEGO movie is scheduled to open in theaters on February 8, 2019.

Van Gogh X Vans collection launched: Check out the gorgeous collaboration here

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Van Gogh X Vans collection launched: Check out the gorgeous collaboration here

The shoes and apparel company Vans has collaborated with the Van Gogh Museum for a new fashion collection.

The new collection brings four of his classic paintings—Skull, Almond Blossom, Sunflowers, and Van Gogh’s self-portrait, as well as his drawing Old Vineyard with Peasant Woman to life on the classic Vans shoes.

Besides footwear, the line includes snag tees, hoodies, jackets, long-sleeved shirts, and hats.

Check out the collection here:

Each shoe will come with its own tag that will give you historical facts behind each piece of artwork.

“Almond Blossom symbolizes new life and represents Van Gogh’s search for serenity. To bring the print and its colors to life, Vans designers digitally printed Van Gogh’s painting atop a satin material to cover the Almond Blossom Bomber, hat and backpack” the museum explained.

The Van Gogh Museum will be donating a portion of the proceeds to the preservation of Vincent van Gogh’s legacy and collection of art.

The collection is available for sale on the Vans website as well as on the Van Gogh Museum website.

Adda52 ropes in West Indies Cricketer Chris Gayle as brand ambassador

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Adda52 ropes in West Indies Cricketer Chris Gayle as brand ambassador

Chris Gayle, the Jamaican Cricket Hero has partnered with Adda52 to become their brand ambassador. Gayle symbolizes both fun and success, making him the right choice to showcase Adda52’s vision.

Adda52 is poker pioneers in India.

The synergies between Gayle and Adda52 and the former’s interest in the game of Poker makes it the right combination.

“The association will also help the people relate more with poker and re-emphasize the fact that Poker is a skill based game which offers fun and thrill at the same time. We are the poker pioneers in India and look forward to many more users on Adda52’s award-winning platform,” said co-founder, Adda52, Mohit Agarwal.

Commenting on the association, Chris Gayle said, “I have a special relationship with the people of India. Adda52’s name is synonymous with online poker in India – it was an immediate yes from my side. It’s amazing to see the growing passion for poker in India and I would love to be a part of this journey.”

With the rising popularity of online gaming, especially poker, the collaboration will strengthen the bond between the user and the brand.

Ranveer Singh becomes new brand ambassador of Nivea Men

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Ranveer Singh becomes new brand ambassador of Nivea Men

Nivea has roped in Bollywood actor Ranveer Singh as the new brand ambassador for Nivea Men. The ‘Padmaavat’ actor, with his stardom and popularity, will help the brand directly communicate to young India and create further aspiration for Nivea Men in India.

Commenting on the association, Ranveer Singh was quoted as saying, “NIVEA is a pioneer in male skincare epitomizing CARE and a brand that I have been using since my teens. My allegiance towards NIVEA MEN is much stronger as I believe that our growth stories are similar and we have been innovating in our own ways to engage with the dynamic youth of India.”

For the first time, a brand will showcase the unexplored and sensitive facets of Singh’s personality of being an inspiring buddy, caring, modest and at the same time leverage the modern, dynamic, spontaneous and quirky side of the superstar that is known to the world.

Neil George, Managing Director, Nivea India, said, “Singh personifies young India and embodies Nivea Men’s characteristics of being a powerhouse of talent and an achiever, who is straightforward yet quirky, confident but approachable, masculine but self-effacing, and above all caring.

Singh will be actively involved in a series of marketing and customer initiatives apart from being featured in the brand’s advertising and digital campaigns. The launch of Nivea Men’s innovation in the deodorant segment will kickstart on August 4 and will be followed by a multimedia campaign starting August 10.

“Nivea India is addressing the young, modern consumer and this is a step towards tapping into the trend of ‘modernity’ and Singh is the perfect evangelist for the brand to increase its engagement with young India.”

With a presence in nearly 150 countries, Nivea Men has a range of caring products, specially developed for the male skin.

Reliance Entertainment’s Zapak launches ‘Little Singham’ mobile game

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Reliance Entertainment’s Zapak launches ‘Little Singham’ mobile game

Anil Ambani led-Reliance Entertainment venture Zapak has launched ‘Little Singham’ mobile game, which is inspired by the Little Singham TV Series on Discovery Kids produced by Rohit Shetty Pictures and Reliance Animation.

The game has already garnered over 3 million downloads and has clocked close to 50 million minutes and 67 million runs.

The game which is free to play on the Google Play Store is a ‘runner’ game based on the protagonist’s quest to stop the ‘Shaitan Shambala’ from escaping.

Amit Khanduja, of Zapak Games, said, “The Little Singham Mobile Game is an extension to the fun and frolics of the success the series has delivered. We are very excited about the results and the achievements of the game so far.”

Played on the streets of Mirchi Nagar it challenges the players to jump, slide, tackle and grab to get over obstacles during its endless missions. There are also rockets on your way which help you collect easy coins. Players can use coins to upgrade power-ups and run longer and score higher. The goal is to score the highest and see that no one gets ahead.

Players can participate in daily challenges and earn extra rewards with multiple missions to increase their XP multiplier. Collect Singham Tokens on the run and use them to revive when needed. Players can also connect and play with their Facebook friends and challenge them to beat your high score. The game is also optimized for tablet devices.

“Little Singham” has emerged as one of the top Indian IPs in the children’s genre on television in a very short span of time and has replicated this success hitting the top of the charts in gaming, said Uttam Pal Singh, Business Head – Discovery Kids.

In May, Discovery Kids climbs to 2nd position in kids genre. The ground-up Super Hero Indian IP Little Singham accelerated the channel increase its reach to 24 million. Significantly, the channel also garnered the 2nd highest time spend of 111 minutes per viewer in the kids’ genre in Week 17, according to the latest BARC data.

Inspired by ‘Singham’, Little Singham becomes India’s favorite animation character, targeting children in the age group of 5-11 years. Dabur Red Paste has come onboard as the title sponsor of the show. The digital rights of the show have been sold to Netflix.

Singham was a 2011 Indian action film directed by Rohit Shetty, starring Ajay Devgan in the title role alongside Kajal Aggarwal and Prakash Raj as the antagonist. Director Rohit Shetty came up with another sequel – Singham Returns in 2014, where actor Ajay Devgan reprises his role from the previous film, as well as co-producing the project, while Kareena Kapoor plays the female lead thus replacing Kajal Aggarwal.

Little Singham premiered on Discovery Kids channel starting April 21, 2018, and airs every day at 1.30 and 5.30 PM respectively.

Wait, what! Masaba Gupta bags ‘Game of Thrones’ official merchandise deal

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Wait, what! Masaba Gupta bags ‘Game of Thrones’ official merchandise deal

In what could be termed as good news for all the Targaryen and Stark fans, ace designer Masaba Gupta has acquired the official license to create apparel, home products, and jewellery inspired by the cast of the epic show ‘Game of Thrones’ for India, the UK, and Indonesia.

According to a Mid-Day report, the collection will release during the final season of the show, which is slated to take place around the first half of 2019.

Trust Masaba Gupta to emerge out of her self-imposed Instagram hiatus with a Hodor newsflash. On August 3, the designer posted a picture featuring the insignia of Game of Thrones alongside her brand and left her 545K followers in a flurry of excitement.

A post shared by Mufasa✨???? (@masabagupta) on

One of them wondered, “Are you going to create GoT themed jewelry or is Got going to feature your collection”

No, further details have been revealed yet, because of an embargo.

Masaba’s fashion label House of Masaba‘s outfits can often be spotted on Sonam Kapoor, Alia Bhatt, Shilpa Shetty, Mira Rajput and others. The designer is known for her quirky prints and often showcases them through her new collection.

HBO had earlier confirmed that season 8 will be returning next year. Season 8 of Game of Thrones will be the shortest in the history of the show with only six episodes. However, each installment will have a longer running time than the average 10-episode season.

Are you excited for the Game of Thrones X Masaba Collection?

PUBG Mobile associates with ‘Mission: Impossible – Fallout’ for game content

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PUBG Mobile associates with ‘Mission: Impossible – Fallout’ for game content

PUBG Mobile for Android and iOS has partnered with ‘Mission: Impossible – Fallout’ for themed content inspired by the movie.

The association includes new PUBG Mobile skins, parachutes, and even different in-game music. PUBG Mobile has over 100 million players. The update is available right now on Google Play and the App Store.

There will also be exclusive rewards to earn as well. After updating, you will need to restart the game to see the new content.

“Nothing is impossible for PUBG Mobile, the world’s most popular mobile battle royale game – not even a partnership with an iconic movie franchise such as Mission: Impossible,” said PUBG Mobile Team General Manager Vincent Wang.

Some of the key features include:

“Mission: Impossible – Fallout” Takeover – Players will experience all-new background music and customizable parachutes themed to the film;

Special In-Game Rewards – Players can exchange themed items for “Mission: Impossible – Fallout” avatars to use during the promotional campaign;

All-New Challenges – Players can compete in themed challenges for Team Rush, Survival and First-Person Perspective modes to earn various rewards.

Exclusive Skins – Even more zany skins are available for customization, including player armor, weapons, planes, and even vehicle finishes

Mission: Impossible – Fallout is the sixth installment in the Mission: Impossible film series starring Tom Cruise, Ving Rhames, which hit theatres on July 27.

Smiley releases new children summer collection with Mango, Zara

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Smiley releases new children summer collection with Mango, Zara

The Smiley Company has partnered with leading high street fashion retailers Mango and Zara to co-create cool summer apparel and merchandises for children.

Mango’s latest collection of SmileyWorld for children includes denim, T-shirts and jackets.

Check out the collection here:

(Image Courtesy: The Smiley Blog)

The collection will comprise of inspiring slogans, vibrant colour palette and trending appliques of metallic foil, rhinestone and intricate embroidery.

The line will deliver hot quality driven products that will capture the latest consumer trends and maximize production lead time to help differentiate itself within the fast-fashion retail world.

The Smiley also collaborated with fast-fashion brand Zara, to co-create trendy best-selling collections, from bags to children’s separates, especially designed to target the young demographic.

Check out the collection here:

(Image Courtesy: The Smiley Blog)

“We are pleased to see Smiley continue to extend its award-winning lifestyle brand to children’s categories. With the support of our in-house fashion design team, who work hand in hand with our retailer partners to design targeted best-selling children collections, we have experienced flourishing sales,” Nicolas Loufrani, founder, and CEO of the Smiley Company was quoted as saying.

Recently, Smiley Company had inked an exclusive licensing agreement with Ultra Toys to make and sell over toys and accessories of the popular emoticons and emojis in India.

Smiley World, founded by French journalist Franklin Loufrani more than 25 years ago, has built a business from royalties collected on a symbol they trademarked in over 100 countries, for use over a wide range of product categories.

Sachin Tendulkar plans to take his fashion brand ‘True Blue’ to international markets

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Sachin Tendulkar plans to take his fashion brand ‘True Blue’ to international markets

The god of cricket Sachin Tendulkar is planning to foray into international markets — the UK and USA through his clothing brand ‘True Blue’ soon, according to an Economic Times report.

True Blue was launched his menswear and accessories brand in association with the Arvind Fashions Brand in 2016.

The master blaster told the Economic Times that he is personally involved in the design process and gives his inputs to the creative team from time to time.

“Whenever I travel, I am not surprised to see made in India tag in clothes. So why not an Indian brand in those markets?” Sachin told ET.

True Blue is sold through 75 outlets across the country which includes eight standalone stores. True Blue had launched its first physical store in Mumbai in May 2016.

“We need to be recognized as a global brand and not just for a cricket playing nation. In the second innings of my life, there is no 75-yard boundary line that we need to set. We have a bigger playfield in terms of markets and merchandise,” Tendulkar was quoted as saying by the newspaper.

True Blue also has plans to venture into women’s wear section, although, no timeline has been set.

The apparel range has been designed keeping in mind Tendulkar’s persona. With True Blue, Arvind Fashion Brands aims to make the menswear category “unboring and more content fashion-driven”.

Talking about the joint venture with Arvind he had said, “When someone like Arvind Fashion Brands approaches you, they have a history, they are mega as far as this business is concerned. 85 years of experience is no joke. I understood what they wanted to create and this is all about being Indian and touching the hearts of Indians and beyond that, a product created by Indians.”

During the launch, the Arvind group said that it expected the label to make Rs 200-300 crore in the next five years.

Founded in 1931, Arvind now runs stores of nearly two dozen brands, including Gap, US Polo, Arrow, Sephora and Children’s Place as a licensee or JVs.

According to an India Business of Fashion 2018 report, India’s fashion retail market is worth USD 56 billion and is expected to grow at a CAGR of 7.7% to reach USD103 billion by 2027.

#ThrowbackThursday: These not-so-popular celebrities turned restaurateurs!

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#ThrowbackThursday: These not-so-popular celebrities turned restaurateurs!

With new faces and talent joining the Bollywood industry every day, a career in films is not always very long. Not only celebrities managed to entertain us on-screen, some also have delivered lip-smacking delicacies also!

Recently, popular actress Jacqueline Fernandez opened her restaurant ‘Pali Thai’ in Mumbai’s Bandra.

Venturing into businesses other than acting is not unheard of and restaurant business seems to be a favorite of our Indian celebs.

Here’s a look at some of the celebrities who have turned restaurateurs:

Suniel Shetty:

Suniel Shetty established his restaurant business a decade ago and his club H2O is widely recognized and praised by celebrities and common man alike. Their Long Island Iced Teas are extremely popular among others.

(Image Courtesy: Zomato)

Besides, Shetty also owned Mischief Dining Bar, which is now closed. However, in place of Mischief, there is now a new restaurant — Little Italy, owned by the actor, which serves vegetarian dishes and caters to the Gujarati community.

Chunky Pandey:

Chunky Pandey owns a very famous restaurant called The Elbo Room in Mumbai’s Khar. The restaurant has a lavish spread of Oriental cuisine and amazing cocktails. Located in the heart of Mumbai, it has a great ambiance and vibe. The Elbo Room gives out a very British pub feel and has its share of fans in the city.

(Image Courtesy: Eazy Diner)

Currently, the restaurant is operating ten restaurants in six countries around the world.

Bobby Deol:

Located in Mumbai’s Andheri, the restaurant has its interiors in tune with its name. They serve authentic and delicious Indian and Chinese food.

(Image Courtesy: Pinterest)

Bobby also owns another place called Suhana, for exclusive Indian cuisine, and Zion for Chinese fare.

Dino Morea:

Crepe Station offers European delicacies and is one the fastest growing cafe chains in India.

Kickstarted by Dino Morea and his brother, Crepe Station Cafe has branches all across the country, which offers waffles, pancakes and more!

(Image Courtesy: Pinterest)

His retail line called Cool Mall Merchandise was launched by Mahendra Singh Dhoni.

Sarah Jane Dias:

Butterfly Bakery offers the most delicious and hard-to-resist cupcakes in Mumbai’s Khar West. Co-owned by former model and actor Sarah Jane Dias, Butterfly Bakery serves cupcakes that look like a magical retreat.

(Image Courtesy: Pinterest)

From fluffy frosty cupcake topped with a drizzle of chocolate chips, this place is a delight for all the sweet lovers!

Perizaad Zorabian:

Located in Mumbai’s Pali Hills, Gondola is a multi-cuisine restaurant and serves Indian and Chinese, amongst others. It has remained a prime eatery in the region for years now.

(Image Courtesy: City Seeker)

So, the weekend is almost here, which restaurant are you planning to visit?

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