Sunday, February 22, 2026
spot_img
Home Blog Page 8

Introducing a collaboration like no other: KILLING EVE by COCO DE MER

Luxury lingerie brand and Home of Pleasure Coco de Mer joins forces with BBC America’s BAFTA, Emmy, and Golden Globe Award-Winning Television Series, Killing Eve, to create a limited-edition collection, in a deal brokered by the show’s licensing agency IMG.

Introducing a collaboration like no other: KILLING EVE by COCO DE MER

Explore the Killing Eve by Coco de Mer collection, featuring exclusive designs inspired by the synonymous style and journeys within the cultural phenomenon that is Killing Eve. Choose from five luxurious ranges, each influenced by one of the many fashionable cities forming the backdrop throughout the series: Berlin, Moscow, Paris, Vienna and London. 

Available exclusively at Coco de Mer and Net-a-Porter, the collection will feature two SS22 drops, with Berlin and Moscow launching in December 2021 for the holiday season, followed byParis, Vienna and London for Valentine’s Day in February 2022. Much like the sensation that the show has grown to become, Coco de Mer’s collection promises to be worth the wait.

Designed by women, for women, the 10-piece collection celebrates the strength of women with refined modern silhouettes in sumptuous textiles that showcase the female form. Featuring soft lace textures and opulent silks, choose from styles including a luxurious red silk kimono, daring emerald bodysuit and an eye-catching black and gold intertwined cut-out bra set.

Lucy Litwack, Coco de Mer CEO, comments: “Not only does this partnership encapsulate the unapologetic female empowerment deeply ingrained in Killing Eve, it highlights the power a woman can feel when wearing Coco de Mer’s lingerie. It has been such a joy to bring to life the iconic award-winning series and we hope the collection inspires all women to feel their best, strongest self.” 

Sally Woodward Gentle, Killing Eve Executive Producer, Sid Gentle Films CEO, said: “We are delighted to be collaborating with the brilliant Coco de Mer.  A sensuous, beautiful brand by women for women and born in London.  Coco de Mer are an inventive, witty and gorgeously provocative label which feel like a perfect fit for Killing Eve.” 

Killing Eve by Coco de Mer will launch exclusively with two ranges (Berlin and Moscow) at Coco de Mer, in store at their Monmouth Street boutique in London and online at www.coco-de-mer.com, as well as through Net-a-Porter from 6th December 2021. The remaining ranges   will launch on 3rd February 2022. Prices start from £115 for a thong to £595 for a kimono.

 

ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE

Rowing Blazers continues its partnership with French children’s book character, Babar for a Ski-Inspired Capsule 

ROWING BLAZERS X BABAR LAUNCH SKI-INSPIRED “FAIT DU SKI” CAPSULE

Rowing Blazers has teamed up once again with Nelvana, a world-leading international producer, distributor and licensor of children’s animated and live action content, and The Clifford Ross Company, to deliver another collection of distinctive pieces featuring the legendary literary character Babar for the winter season: a ski-inspired capsule inspired by the 1966 book Babar Fait du Ski. 

ROWING BLAZERS X BABAR FAIT DU SKI

Since Babar first took to the slopes in Babar Fait du Ski, his alpine adventures have captivated many over the years. The book’s illustrations, along with Babar’s own unique style in the story, provide the inspiration behind Rowing Blazers’ latest collaboration with Babar. 

“Some of my favorite Babar illustrations are those of Babar skiing. I’ve wanted to produce a Babar ski capsule for a long time, both creating ski and après pieces emblazoned with the illustrations, as well as recreating pieces from the books themselves, like Babar’s geometric ski jumper, matching mittens, and his red hat with the ear flaps (how were they supposed to cover his elephant ears anyway?). That’s what we’ve done in this collection, and it’s one of my favorite collections we’ve ever produced!” said Jack Carlson, Founder & CEO of Rowing Blazers. 

The Rowing Blazers x Babar Fait du Ski collection consists of a cotton twill dad hat; a polar fleece hat; lambswool beanies, mittens and sweaters; French terry loopback sweats; a winter jacket; a deep-pile sherpa fleece; heavyweight rugbies; a tee shirt; a canvas bag and a nylon jacket – all made with the highest-quality materials and utmost care in Portugal and the USA. Each piece features ski-related imagery from the beloved children’s books. 

ROWING BLAZERS X BABAR FAIT DU SKI ROWING BLAZERS X BABAR FAIT DU SKI

Highlights from the unisex capsule include the Babar Ski Team Patch Sweater, which is a special recreation of the sweater Babar wears in the book “Babar Fait du Ski” and is made from 100% lambswool, a Windbreaker that features a Babar Fait du Ski print, rib knit cuffs and hem, and side-entry pockets, and Polar Fleece made from deep-pile sherpa fleece and designed with the Babar Fait du Ski pattern.

“We’ve seen massive success with our past Babar collections from Rowing Blazers, which is a true testament to the icon Babar has become since it was first introduced to the world 90 years ago,” said Mellany Masterson, Head of Nelvana Enterprises. “We’re excited to be partnering with Rowing Blazers once again on the new Babar Fait du Ski collection; another line that perfectly embodies the spirit and style of Babar.”

The Rowing Blazers x Babar Fait Du Ski capsule launches on Thursday, December 9, 2021 and will be available at rowingblazers.com. Prices range from U.S. $48-$398 / U.K.  £40 – £390.

NEW ANGRY BIRDS CONSUMER PRODUCTS READY TO LAUNCH WITH NETFLIX SERIES

Angry Birds: Summer Madness, produced by CAKE in partnership with Rovio Entertainment, marks fresh new look for the beloved franchise in brand new Netflix series

NEW ANGRY BIRDS CONSUMER PRODUCTS READY TO LAUNCH WITH NETFLIX SERIES

Ahead of the eagerly-anticipated global debut of Angry Birds: Summer Madness on Netflix on the 28th of January 2022, Rovio Entertainment is working with IMG to build a consumer products programme for fans to show their love of the popular franchise.

Following the global success of the Angry Birds movie franchise, Angry Birds: Summer Madness will see sparks and feathers fly when a teenage Red, Chuck, Bomb and Stella spend a wild summer together with other Angry Birds at Camp Splinterwood. Explosive antics, improbable pranks and crazy summertime adventures will see the birds pushing boundaries and breaking all the rules while fending off the brash, obnoxious Pigs on the other side of the lake.

IMG has signed deals across core categories including apparel, QSR, confectionery and promotions in location-based experiences in the US and Europe and is now targeting other licensees in key categories including F&B, promotions, apparel, plush, hardlines and more.

Sam Barker, Senior Licensing Director at IMG, said: “Following the global success of the movies, Angry Birds: Summer Madness marks an exciting new step in Rovio’s evolution of this iconic franchise and is a fantastic opportunity for brands and licensees to become part of it. The new series promises to deliver a fresh perspective on these globally loved characters, and even more fun for fans, with the same humour of the movie franchise.”

Hanna Valkeapää-Nokkala, Head of Brand Licensing at Rovio Entertainment, said “After more than a decade in hit games, blockbuster movies, licensed products and location-based entertainment, the feathery flock has now made a long-awaited foray into long-form series with Angry Birds: Summer Madness! We are proud of the upcoming launch and the exciting licensing program we have been building together in a great partnership with IMG. Angry Birds truly is a 360 brand, which can be played, touched, experienced and watched — we cannot wait for our fans to engage with the brand in a completely new way!”

The 32 x 11-minute and 4 x 22-minute special episodes is the latest collaboration in a long-term partnership between CAKE and Rovio, which includes international distribution rights to Rovio’s expanding library of non-dialogue shorts.

Freaky Friday: Property Licensing vs Product Licensing

Well honestly, this article was long due… with so many years of our experience within the industry we often have seen this question arise every now and then.

Property Licensing vs Product Licensing – Which Type is For Inventors Just Getting Started With Their Inventions?

So you came up with this great invention idea. Let’s say you invented an amazing one-of-a-kind can opener. One of its purposes is to open a can of beer in a very unique innovative way!

Now you’re thinking, wow, Budweiser or Coors (or pick your favorite brand) would love my idea and I should pitch to them and attempt to secure a licensing deal to earn royalties.

You start on your innovation journey, going through patent searching, product designing, prototyping, filing intellectual property to say you are patent pending, preparing your presentation and pitch and then we are ready to go! Let’s make some calls and send some emails… After figuring out who to speak to, you finally connect to a licensing manager at the company you are calling. The conversation is a bit confusing. Why?

The licensing manager is expecting to sell their brand they are representing to you and your product. You are thinking that you want to license your product to them.

Here is the confusion:

Bud or Coors makes beer and does not produce can openers. You look around and you see all these t-shirts, hats, and other items for you to display your brand of beer proud. So, where do I go and where did I go wrong?

The brand licensing manager is looking for manufacturers, companies that already have a sales history of producing products, which could be in various categories and offering their brand to you, as the licensor. Their terms vary, however expect to pay an advance on royalties to them up front and a royalty on every product sold.

As an inventor, we most likely do not qualify for this unless we plan on manufacturing and coming back to them in a few years when we do qualify. So, then what… How can an inventor see a brand property on their invention?

There are companies that have fit the brand requirements and are already paying that advance and paying royalties. Those are the companies that you may consider to license your invention. If they are an apparel company and they only sell t-shirts, they most likely are not covered for can openers, so look for companies related to what you’ve invented what they manufacture.

If they see your invention is a good fit, they will add your product to their product line, prepare concepts to the brand following the brand guidelines, once accepted will pitch the retail buyers and/or include in their online offerings. Now, your amazing one-of-a-kind can opener has the beer name branded, logo’ed on it and every time one of them sells, you finally earn your royalties… Congratulations!

Keep on Inventing!

Authored By: Brian Fried

Inventor.  Speaker.  Coach.  Author.  Radio Host.  President, National Inventor Club 

Brian Fried is a serial inventor, Inventor Coach and sought-after celebrity guest speaker with multiple inventions sold at major retailers and home shopping channels. He has been inventing for over 20 years, and he is the recipient of the prestigious Innovator of the Year award.

He has been featured in the New York Times, Newsday, Inc. Magazine, Inventors Digest, CBS News, Food Network and WPIX11, as well as Nicole Richie’s Candidly Nicole VHI show. He is a regular guest speaker at major trade shows, schools and the US Patent & Trademark Office, where he spoke on the Innovation Outreach program. Brian Fried was an on-air guest on QVC representing his own inventions and those of others. 

As host of Got Invention Radio, he interviewed Shark Tank’s Lori Greiner and representatives of the patent office. His Got Invention Show is seen on RokuTV, Amazon Fire and Apple TV, and his podcasts are heard on iHeartRadio, Spotify, Google Podcasts and Apple Podcasts. Brian is the author of Inventing Secrets Revealed and You & Your Big Ideas, as well as his latest book, Inventor’s Quick Startup Guide releasing in January 2022.

 

Sonu Nigam launches Indian music’s first-ever NFT series

0

The collection has also incorporated the lyrics of the singer’s popular songs which were jotted down by Nigam in his diary.

Sonu Nigam launches Indian music’s first-ever NFT series

Joining the likes of actors Amitabh Bachchan and Salman Khan, ace singer Sonu Nigam has also decided to join the crypto frenzy. The top singer has decided to accept the non fungible tokens (NFTs) in association with JetSynthesys which is the new age digital entertainment and technology company. The singer has come on board to use the NFTs which allow artists and creators to produce unique digital works, and sell them directly to fans and collectors via the Blockchain technology, the Indian Express reported.

The NFT collection of Nigam’s songs was launched in London to attract the thriving Indian origin population and other global fans of Nigam. The collection not only features Nigam’s iconic journey and work but also includes Nigam’s single ‘Hall of fame.’ The collection has also incorporated the lyrics of the singer’s popular songs which were jotted down by Nigam in his diary.

Joining the NFT technology, Nigam said that he felt blessed to bring to fore his journey and music through the latest digital art form. Nigam also said that he felt that the NFT technology is the evolution of the music industry across the globe. He further said that through his new NFT collection, he was looking forward to connecting to new people who are digital-first music lovers and art patrons. The singer said that he was delighted to launch the single ‘Hall of Fame’ which was closest to his heart and termed the song his ode to all music lovers who have blessed him throughout his journey.

The NFT technology is gaining ground steadily across several countries and industries and some of the highest selling NFT collections include Twitter founder Jack Dorsey’s autographed tweet which sold for $3 Million, singer Grimes’ 50-second video that got sold for $390,000 among others.

NFT Craze in India: Here to Stay or Just a Bubble?

0

If you understand technology & arts then most likely you understand NFTs. After all, that’s the buzzword everyone wants and talks about. Non-fungible tokens have recently resurfaced in the public eye, thanks to a massive price increase seen across various collections.

NFT Craze in India: Here to Stay or Just a Bubble?

To put it simply, Non-Fungible Tokens are digital tokens of content and assets, whether physical or digital. The token holds information of ownership thereby testifying the proof-of-originality.

Every token representing a particular copy of the content is unique in its way – either by an ID no, a signature, a text message or any unique element in the content. For example, a movie star launches multiple copies of a poster and puts a unique handwritten text message on each one of them. Therefore, each of these unique posters has a unique token called NFT.

Apart from adding worth to the content, NFTs are an opportunity for consumers to own a unique asset. It’s like purchasing something that’s one of its kind in the world.

Off late, the bandwagon of celebrities, athletes, gamers and artists have plunged at the opportunity to lock their fate on the blockchain. What we are witnessing right now is just the tip of the iceberg. There’s a revolution brimming.

The pandemic compelled many artists to explore ways of generating revenue through means such as an online auction. NFTs arrived just at the right time. The 30-day average for sales of NFTs has climbed from $0.3 billion to $2.5 billion since August 1. NFT collectibles, both old and new, have been at the forefront of this roughly tenfold surge in market size.

NFTs create opportunities for new business models that didn’t exist before. Recently, art backed NFTs are selling for millions of dollars at major auction houses and other art houses.

This has motivated budding or experimental artists, who would once post their work for free sale or sell it for a cheaper price realized the potential that lay with NFTs which they could encash now through the use of blockchain technology and NFTs.

For example, an artwork by digital artist Beeple’s digital was auctioned for USD 69.3M, making it the third-highest sale by any artist so far.

NFT are on the rise in the post-pandemic world.. The recent price gains in cryptocurrencies such as bitcoin, which rose around 300% in 2020, have also created a new group of crypto-rich investors, who spend their cryptocurrencies on NFTs.

HOW MUCH HAS THE MARKET GROWN?
Traded since around 2017, NFTs surged in popularity in early 2021, then had another explosive jump around August.

Sales volumes surged to $10.7 billion in the third quarter of 2021, according to data from market tracker DappRadar. This was up more than eightfold from the previous quarter.

On the biggest NFT marketplace, OpenSea, there were $2.6 billion of sales in October this year, a massive increase from the $4.8 million in October 2020.

WHY ARE NFTS IMPORTANT?
Enthusiasts see NFTs as the future of ownership. All kinds of property – from event tickets to houses – will eventually have their ownership status tokenised in this way, they believe.

For artists, NFTs could solve the problem of how they can monetise digital artworks. They can receive more income from NFTs, as they can get a royalty each time the NFT changes hands after the initial sale.

NFTs could also transform music, sports and gaming, NFTs’ proponents say.

NFTs are here to stay in the foreseeable future

They are not just a fancy trend that’ll pass by. If you believe that you are certainly on the wrong path. The tokens have a greater role in economic contribution. And while we are at it, NFTs can be created for anything and everything under the blue sky. Apart from digital artwork, your house, car, commodities, licenses etc. can all have an NFT of their own.

This is a time where the NFT rush is helping businesses of any scale, flourish and grow. What earlier seemed to be a hard push to sell, especially in the case of art, today has made it more saleable. For the asset owners, it is an opportunity to put their unproductive assets to monetary worth. For us, it is a lifetime opportunity to embrace a revolutionary technology, before and faster than our peers.

RECUR Announces Strategic NFT Partnership with Sanrio

0

RECUR also announces their first proprietary NFT drop, RECUR Portal Pass

RECUR Announces Strategic NFT Partnership with Sanrio for the First Time Bringing the Hello Kitty Iconic Brand into the Digital Collectible Space

RECUR today announced a strategic partnership with iconic brand Sanrio – Hello Kitty, to create a fan-focused platform that will bring the beloved character to the NFT space for the very first time.

RECUR is thrilled to create a bespoke experience for Hello Kitty fans, some of the most engaged and dedicated fans in the world, to buy, collect and trade Hello Kitty NFTs as digital products and collectables. RECUR is eco-friendly and blockchain agnostic, ultimately enabling the Hello Kitty NFTs to be interoperable across chains. The Hello Kitty experience and NFTs will be available beginning in Q1 of 2022.

Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania, Mr Men – Worldwide said: “To explore this new and innovative business is for us a big challenge. For Sanrio, stepping into the NFT space adds a new way of being part of contemporary culture and provides our fans a new way to enjoy our brand.”

Additionally, RECUR is announcing its first proprietary NFT that will be available for purchase on December 9th. The NFT, a “Portal Pass,” will offer early access to RECUR’s entire IP library and experiences, among other forms of utility. RECUR has already amassed some of the largest fan bases of IP in the world with Hello Kitty as the latest addition. The RECUR Pass will be available to purchase for 24 hours only, offering a unique and limited opportunity for fans to establish themselves as early RECUR community members.

“Sometimes you may find yourself thinking “I wish I could have been there when it happened.” Well, we are excited to share with our community that the RECUR Portal Pass is your chance” say co-founders Zach Bruch and Trevor George” Through this one day, 24-hour sale, you will receive early access to what will be some of the greatest digital collectibles for generations to come, and that’s only the beginning. We are excited to be able to share our roadmap, one that features unbelievably extensive utility considering who our IP & collectible partners are.”

 

The RECUR Pass roadmap and details can be found at www.recurforever.com/pass.

New BEYBLADE BURST QUADDRIVE Toy Line from Hasbro Revealed!

ADK Emotions NY Inc., a New York-based subsidiary of ADK Emotions, has announced the much-anticipated debut of BEYBLADE BURST QUADDRIVE, season six of the BEYBLADE BURST series.

New BEYBLADE BURST QUADDRIVE Toy Line from Hasbro Revealed!

BEYBLADE BURST QUADDRIVE DEBUTS ON DISNEY XD AND DISNEYNOW 

The new season features 26 22-minute episodes that will begin rolling out December 4, 2021, on Disney XD and DisneyNOW. All previous seasons have aired on Disney XD, making it the North America linear broadcast home of one of the most beloved Anime-based franchises in the world.

 

BEYBLADE BURST QUADDRIVE takes place just months after the final stages of the Ultimate Tag Series at the end of BEYBLADE BURST SURGE, season five of the series. Rumors begin to circulate about the mysterious and foreboding Phantom’s Gate, a graveyard for Beys. Hearing screams from a nearby mansion night after night, Blader Bashara Suiro sneaks inside to test his courage. What he finds there sets in motion a wild adventure that no Blader will ever be able to forget. The screams Bashara hears are, in fact, the wails of Bladers whose Beys have been destroyed by the graveyard’s owner, Bel Daizora, also known as The Dark Prince. In the face of this unknown Blader, Valt Aoi and other Blading legends rise to the challenge to battle this Dark Prince, and the wielder of the incredible Quad Bey Destruction Belfyre. Is there a new Blading hero who has the power, courage, and wit to topple him?

 

With the return of beloved characters and the introduction of a slew of fresh faces, most notably the iconic Bel Daizora, the new season will feature the expansion of the BEYBLADE universe into exciting novel territory. The action-packed storylines, with heroic battles and surprising twists, will be reflected in the expansion of the toy line from Hasbro.

 

The new product line is highlighted by Hasbro’s BEYBLADE BURST QUADDRIVE Cosmic Vector Battle Set that includes everything needed to battle, Beyblade Burst Cosmic Vector Beystadium, 2 right/left-spin launchers, 2 Path Diverters, and 2 right-spin QuadDrive tops: Destruction Belfyre B7 and Magma Ifritor I7. The entirely customizable, innovative item features the first-ever 4-in-1 tops. That means 4 ways to strategize, 4 ways to customize, 4 modes to battle, and, most importantly, 4 modes to win!  The new battle set will give Bladers the ultimate advantage, empowering them to drive towards victory and allowing them, for the first time ever, to harness the power of QuadDrive! Take on the Quad Levels in the Beystadium and ricochet off the Path Diverters for intense takedowns! Scan the code on QuadDrive tops to unleash your top in a virtual battle in the Beyblade Burst app!

 

As the BEYBLADE series enters its third decade in the West, it is one of the most popular and influential Anime-based franchises in the world. In the last year alone, the franchise’s YouTube subscriber base has grown 30%, evidence of the ever-growing popularity of the generational brand.

 

To leverage this growing online heat, ADK Emotions NY is working with a bevy of best-in-class Bey-influencers who will personally engage with the Blader community on global platforms including YouTube, Instagram and TikTok to promote the new series. Popular influencers have been recruited to help spread the joy, build the community, and promote the competitions that will ultimately expand the reach of Beyblade to every corner of the globe in 2022.

 

Season six also marks the debut of the catchy new theme song “We’re Your Rebels” featuring fan-favorite independent artist NateWantstoBattle. The bouncy new cut is poised to burn up all digital music platforms upon release in December.

 

You can check out a sneak peek of the all-new BEYBLADE BURST QUADDRIVE series here.

 

The BEYBLADE universe continues to evolve and expand through innovative animated episodic content, social media imprints, digital and physical gaming components, consumer products, live events and a robust licensing and merchandising program. Stay tuned for more updates!

Spider-Man and Doctor Strange take over the multiverse madness!

Spider-Man and Doctor Strange take over the multiverse madness! 

Here’s presenting the official poster of ‘Spider-Man : No Way Home”.
Trailer out tomorrow!
For the first time in the cinematic history of Spider-Man, our friendly neighborhood hero is unmasked and no longer able to separate his normal life from the high-stakes of being a Superhero.
When he asks for help from Doctor Strange the stakes become even more dangerous, forcing him to discover what it truly means to be Spider-Man.Tom Holland and Zendaya starrer ‘Spiderman : No Way Home’, will also have appearances from Benedict Cumberbatch as Doctor Strange, Jacob Batalon as Ned Leeds and Marisa Tomei as Aunt May.
This is the third consecutive Spider-man film directed by Jon Watts.Sony Pictures Entertainment India releases ‘Spiderman: No Way Home’ in English, Hindi, Tamil and Telugu, in cinemas, December 17, 2021.

21 things to look out for at the 21st Brand Licensing Europe in 2021

21 things to look out for at the 21st Brand Licensing Europe in 2021

Brand Licensing Europe kicks off in less than a week. 2021 marks the 21st edition of BLE. Here’s a list of 21 things to see, do and enjoy as this year’s event returns in person, running 17-19 November at ExCeL London. Attendees can register now for a free ticket from www.brandlicensing.eu and start requesting meetings and planning their diary.
“There is SO much happening at BLE 2021, it was hard to stop at 21. We can’t wait to be at ExCeL this weekend to prepare to welcome everyone back next week and reconnect the European licensing industry for the first time in over two years,” said Anna Knight, VP Licensing, Informa Markets.

1.     Going for Gold: Team GB keynote with live conversation from Olympic gold medallists Tom Daley and Charlotte Worthington, alongside Tim Ellerton (Team GB) and Will Stewart (The Point.1888) – hear the athletes talk about their journeys to Tokyo and a panel debate on building the Team GB brand and their unique approach to brand licensing with sports fans and communities in mind.

 

2.     Colour for Kelvyn: Join us as we wear bright clothes and create a rainbow of colour for Kelvyn Gardner on day 2 – Thursday 18. His family will join Anna Knight at 0900 to officially open the show. Donations to The Light Fund will be gratefully accepted on stand #C155.

 

3.     Paws for thought: Meet and cuddle some of the Battersea dogs as they help you relax and smile. They can be found alongside ice-cream treats on the Battersea Dogs and Cats Home stand #C201. You can also meet two pups and two adult dogs from Guide Dogs for the Blind on Wednesday 18 November. Visit Bulldog Licensing on #A182.

 

4.     Sports illustrated: our super cool astro-turfed Sports Zone features UEFA Club Competitions, Manchester City FC, FC Barcelona, FC Internazionale Milano, Olympique de Marseille, Tour de France and Dakar, NBA, Federation Francaise de Football, England Football, FC Porto, Federacâo Portuguesa de Futebol, RFEF, Dependable Solutions Inc, Rugby World Cup 2023, SCRIBOS and Superclub game.

 

5.     ‘What’s next’ in retail Six brilliant retail-only sessions in the Retail Trends Lounge to challenge and inspire retail brains from Buyers Eye and Nextail Labs, Kids Industries, Hasbro and George @ Asda, The Style Sisters, The Insights Family and Black Lives Matter Licensing Movement.

 

6.     Get a selfie with the ‘fluffs’ – Our character parade, featuring the likes of The Snowman, Smurfs, Minions and Gruffalo, will be back in style at 1130 on Wednesday and Thursday – follow them as they wander through the halls for their annual photo opp.

7.     Celebrate the licensing next gen: the final of this year’s Kelvyn Gardner License This! competition takes place on Friday at 12pm in the Retail Trends Lounge and everyone is welcome to join the nine finalists as they battle it out to win one of three trophies – Brand & Design, Character & Animation and Product Design.

8.     And breathe… take five in our Health & Wellbeing Lounge in our Sustainability Activation or Health & Wellbeing Café on stand #E131 where you can find peace, quiet and healthy drinks and snacks.

9.     Go green in the BLE Sustainability Activation on stand #A131 in partnership with Products of Change. Be inspired by the brands in our showcase including Natural History Museum, Tesco and Dreamtex. See dedicated spaces from Eden Project and George @ Asda, discover more from Teemill and its commitment to the circular economy, material innovation inspiration from Wastebuster and Ecoalf and sign up for a 121 clinic with PoC.

10.  Swap shop… bring a preloved piece of licensed clothing and a donation for The Light Fund and swap it for something new to you in our Newlife Charity Branded Clothes Swap.

11.  Walk the floor. There are close to 200 exhibitors taking part in BLE 21, so make sure you take time to walk the vibrant, colourful show floor and visit the likes of Hasbro, CAA-GBG, Crunchyroll, Magic Light Pictures, The National Gallery, Moomin, NBA, Chupa Chups, SEGA, Perry Ellis International, Sophie La Girafe, V&A, ViacomCBS, WWE, Banijay Brands, BANDAI NAMCO Europe, Crunchyroll, Rights & Brands, Wildbrain CPLG and many more.

12.  Drinks are on us. Join BLE and Licensing International for Welcome Back drinks between 5pm-7pm on Wednesday in the Crunchyroll Bar, BLE Bar and Motul Café on the show floor.

 

13.  Style Sisters – Come and meet celebrities’ most trusted duo ‘Style Sisters’ to hear their story, grab one of 40 giveaway copies of their book and be in with a chance to win a wardrobe detox on Day 2, Thursday 18. You can hear their session in the Retail Lounge at 2.15pm and join them for a meet and greet at the BLE Bar at 2.45pm.

 

14.  D&I in toys and licensing. ViacomCBS will present our second day keynote at 1pm in the Platinum Suite, where they’ll be referencing new D&I research across the toy category. Note that access to both keynotes this year is on a first come first served basis.

15.  ‘Who’s next’ in licensing. Don’t miss the Agents of Change gallery featured in entrances S2 and S4 to the show.

16.  Art attack. Meet the winners of last year’s License This! and exciting artists and illustrators in the BLE Art & Design Zone, including eejits, Ginger Betty, Kate Mawdlsey, Vicki Thomas Associates, Ideas & Inks, Siobhan at April Rose and Scatterbrain Studios.

17.  Roll cameras, action. License Global TV is making its BLE debut and would love to speak to retailers, brand owners and licensees about what’s next in licensing. Keep an eye out for our roving reporters.

18.  Licensing newbie? Upgrade your BLE registration to include Licensing U, your essential course to understanding the licensing industry. Take a trip to the Licensing International stand #B121 – the industry trade association will be able to provide more information.

 

19.  Sustainability launch – Obki on Sky Kids will be a leading force in driving the sustainability agenda on a global platform through a series of worldwide licensing deals via newly signed licensing agency the Radius Group. Launching on day one, Obki will bring together the most sustainable companies to curate a range of brand lifestyle products, including apparel, plush, toys, food and publishing for children. See the launch at the Sustainability Activation on #A131.

20.  Arrive in style – visit our online travel centre to find out everything you need to travel to BLE smoothly and safely. If you need to book a day 2 test to enter England, you can find the details here.

 

21.  Be Covid-safe: Don’t forget to bring your face mask and Covid pass or negative lateral flow test result to enjoy a safe show. 
Register for a free ticket to Brand Licensing Europe in person (17-19 November, ExCeL London) and online (30 November – 1 December)