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TIBLS 2018: Meet the speakers

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TIBLS 2018: Meet the speakers

The countdown has already started! After the grand success of #TIBLS2017, Licensing Corner is all set to yet another one on December 5, 2018, at Grand Hyatt Mumbai.

Licensing corner established the event to bring together thought leaders and executives from all segments of brand licensing and retail to discuss the trends that will shape the future of our industry.

With an aim to sync with the growing market, Licensing Corner develops this high-level executive conference and networking event, in partnership with Rooh Entertainment.

Meet the speakers:

Rajiv Chilakalapudi — Founder & CEO | Green Gold Animation

Rajiv created Chhota Bheem, Green Gold’s iconic character which becomes the sparkling mascot of the Indian animation industry, treading an illustrious journey into the millions of hearts of kids worldwide.

Rajiv is often touted as India’s Walt Disney for his distinguished effort in the Indian animation industry. He is now the leader of 800 strong Green Gold family that produced a catalogue of over 10 shows, 650 episodes, 80 TV movies and 4 Feature films in last decade.

Safir Anand — Director | Anand and Anand Pvt Ltd

Safir Anand is recognized as one of India’s top intellectual property attorneys. In addition to advising leading companies on IP matters in the jurisdiction of India, he also advises some of them in the SAARC region and helps them helps to strategize, monetize and enforce their IP

Smita Maroo — Sr. VP – Animation, Kids Digital, Licensing & Merchandising | Shemaroo Entertainment Ltd

Smita Maroo is the Senior Vice President of Animation, Kids Digital, Licensing & Merchandising Division of our Company. She holds a master’s degree in Management Studies (Finance) from University of Mumbai and Master’s degree in Management Information Systems from Nova South-Eastern University, U.S.A. Smita Maroo has approximately 15 years of experience in the Entertainment and Media industry.

Ajay Chablani — Head of Buying /Merchandising | Big Bazaar

Ajay has proven expertise in retail concept, strategic planning, profit center operations, buying and merchandising, pricing architecture, product and brand Management, effective sourcing, inventory systems, vendor relations, quality assurance, sustainable performance management with an aim to drive incremental business growth.

Piyush Morjaria — Strategic Marketing l Brand Communication l Business Management | Max Fashion India

Marketing professional with 17 years of diverse work experience in Retail marketing strategy, corporate communications, digital marketing, and marketing analytics.

Vishal Sinha

A self-driven result oriented professional with an entrepreneurial penchant in building and driving business verticals; at ease with emerging and multiple responsibilities in the multicultural and global environment having hands-on experience in building and growing brand solutions, retail, e-commerce, consumer product licensing business and others.

Krsna Mehta

Krishna Mehta, the creative director of the brand “Krishna Mehta” established since 1988, is one of the fastest growing designer brands in India with an international character and appeal with retail operations spread over 30 stores nationally.  He has a great interest in teaching and plans on working further with the school to educate the future of fashion.

Rajiv Merchant — Founder & CEO | Indian Home Variations & Distributions LLP

Rajiv Merchant, founder, and CEO of India Home Variations LLP is the driving force behind Tangerine, one of India’s fastest growing Indian bedding furnishing brands.

A quintessential marketer and brand builder with near to two decades of rich and varied experience in the Indian bed and bath category, Rajiv understands the innate needs of the Indian consumer, especially homemakers.

Chef Harpal Singh Sokhi — Director | Turban Tadka Hospitality Pvt Ltd

Television Food Anchor for the most popular cookery show in India Turban Tadka and other television programmes Sirf Tees Minute, Food Food Maha Challenge India Ka Super Chef.

Nitin Kalra — Director | Animation International

Animation international limited is one the most renowned and respected names in the content licensing and syndication industry across Asia. AIL is well known for its brands like Doraemon, shin chain, Garfield and many more.

Jaineel Aga — CEO | Planet Superheroes

Planet Superheroes is India’s only omnichannel consumer brand dedicated to licensed character merchandise such as Superheroes, Cartoons, and Comics.

……………and others.

The event will feature who’s who from the brand and retail space for a day full of insights and opportunity, exploring the driving factors and changing dynamics of the India brand licensing sector.

The event is conceptualized by Licensing Corner and executed by Rooh entertainment, CEO Editor-in-chief, Rutika Malaviya, who was also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India.

MDL launches Angry Birds “Hatchies” collectibles

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MDL launches Angry Birds “Hatchies” collectibles

Maurizio Distefano Licensing (MD Licensing), which manages licensing for the ‘Angry Birds’ brand and its popular spin-off brand ‘The Hatchlings’ in Italy and Switzerland has agreed to a new Hatchlings license on behalf of Rovio Entertainment.

Leading Italian publisher De Agostini Editore is marketing a series of Angry Birds Hatchlings ‘Hatchies’ – colourful collectible figurines sold in flow packs attached to the kids’ Publication & Co Magazine in all kiosks across Italy. The collectibles were available since October end.

Hatchies are based on the Hatchlings, the hilarious baby birds who rose to success with ‘The Angry Birds’ movie. Hatchies bring together the soft and bouncy Hatchlings characters with colored casings that open up. The casings are interchangeable, so children can switch the characters round to invent new combinations. The collection comprises 12 different Hatchlings.

“Hatchlings has a massive following among children. We’re delighted that De Agostini Editore is launching this wonderful and catchy product in kiosks. I’m sure Angry Birds fans all over Italy will love it,” said Maurizio Distefano, President, MDL.

The Hatchlings were chosen by De Agostini because of their enormous popularity with children. The Hatchies would be supported with an advertising campaign, TV spots and a dedicated site, where kiosks can register to take part in a contest linked to the initiative.

The first Angry Birds Movie in 2016, produced by Rovio Entertainment and distributed in Italy by Sony Pictures, was released in Italian cinemas on June 15, 2016, and grossed $352 million at the global box office. The movie sequel, produced and distributed by Sony Columbia Pictures, is in production and is set to be released in 2019.

The success of the Angry Birds mobile game series, one of the most popular the world has ever seen, and the Angry Birds Movie has driven strong licensee engagement with the Angry Birds brand in Italy.

Disney appoints Mahesh Samat as Asia Pacific Head of consumer products

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Disney appoints Mahesh Samat as Asia Pacific Head of consumer products

The Walt Disney Company announced the appointment of Mahesh Samat, Executive Vice President, Disney Consumer Products Commercialization for the Asia Pacific region.

Reporting into Ken Potrock, President, Disney Consumer Products Commercialization, Mahesh takes on responsibility for the commercialization of Disney franchises across merchandise, publishing and licensed games throughout India, Southeast Asia, Greater China, Korea, Japan, Australia, and New Zealand.

“The Asia Pacific region continues to provide an immense opportunity for Disney products and experiences,” said Potrock. “I am confident that Mahesh’s proven leadership and steadfast focus on innovation and entrepreneurship will deliver dynamic growth across our brands and product categories.” 

Samat rejoined the Disney Company in India in November 2016 and went on to integrate the Southeast Asia and India businesses to form The Walt Disney Company’s South Asia regional hub in September 2017.  Mahesh led most of Disney’s integrated business units driving new strategies that are providing tremendous growth for global franchises and unilaterally creating new business opportunities for all Disney businesses. He previously led Disney’s India operations from 2008-2012.

“Disney products and experiences bring our stories and characters closer to fans every day. I am pleased to have the opportunity to lead this exceptional team to delight kids and families across these high growth Asian markets,” said Samat.

With more than twenty-five years of experience in FMCG, Media and Healthcare across India, Asia-Pacific, and Europe, Samat previously worked with Johnson & Johnson, Kellogg’s, Warner-Lambert/Parke-Davis and Boots India Limited. Between 2012 and 2016, he established the Epic Television Networks and its popular Hindi-language, The Epic Channel in India.

Alcis Sports launches two new exclusive brand outlets

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Alcis Sports launches two new exclusive brand outlets

Alcis Sports, a cutting-edge Indian performance wear brand, unveiled two new stores in Bagru in Rajasthan and Kurukshetra in Haryana. With these two new additions, Alcis Sports has now eleven exclusive brand outlets (EBOs) in India and aims to have 15 by the year-end and 30-40 stores by 2019.

Interestingly, the Bagru store which is situated in Jaipur-Ajmer Expressway touched one lakh sales in just two days. The store in Bagru aims to reach sales of Rs 2 crore within a year.

Bagru and Kurukshetra will get firsthand experience of a premium performance wear at an affordable price. Alcis Sports is a homegrown affordable Indian sportswear brand which is at par with international brands in terms of quality and also in sync with Indian sensibilities.

The stores will house the Alcis Sports’ range spanning not only athleisure range but specific clothing for running, training, yoga, football, cricket and racquet sports. Alcis Sports is a home-grown, premium cutting-edge performance wear apparel brand, formed to tap into the emerging sportswear segment in the country.

“We are elated at the response of customers in both the outlets especially in Bagru. Touching Rs. one lakh in sales in just two days in a new locality without much advertisement shows the awareness, acceptance, and trust about the brand. We are committed to our customers in terms of international quality and affordable price without any compromise in our products.” said Roshan Baid, Managing Director, Alcis Sports.

Alcis is present at large format stores such as Shoppers Stop, Lifestyle, Globus, Central, Sports Station, Walmart, RS Brothers, Sarvanas, Pothys, JC Brothers and M&M and online retail channels such as Myntra, Jabong, Amazon, Flipkart, TataCliq, Ajio, etc.

Besides, being present in over 700 multi-brand stores across the country, Alcis Sports is aggressively looking to open exclusive stores through franchise across the country. Alcis plans to open up about 15 exclusive brand stores, covering all the major cities of India, within this year.

Alcis Sports has tie-ups with leading sports entities such as the hugely popular Pro Kabaddi League (Haryana Steelers and all match referees), among others. The company has secured an investment from Singapore based Venture Capital firm RB Investments, which has a strong portfolio of startups in India, including The Beer Cafe, Swiggy, Bluestone.com, Fab hotels, Faasos and PropTiger among others. Alcis Sports has also appointed celebrated Indian cricketer Shikhar Dhawan as the brand ambassador.

Jam City, Disney announce mobile games development partnership

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Jam City, Disney announce mobile games development partnership

Jam City, a leader in mobile entertainment, announced a multi-year mobile games development partnership with Disney that includes Jam City taking over Disney’s popular mobile game, Disney Emoji Blitz.

Members of Disney’s Glendale Games Studio will join Jam City and continue to operate and grow Disney Emoji Blitz as part of the Jam City team. Jam City will also have the right to develop new mobile games based on iconic characters and stories from Pixar and Walt Disney Animation Studios.

 “Jam City is proud to be teaming with Disney,” said Chris DeWolfe, co-founder, and CEO of Jam City. “Disney is the world’s leader in beloved characters and brands that have engaged generations of fans for decades. Jam City’s leadership in mobile entertainment based on iconic entertainment IP, makes our company an ideal partner to develop a lineup of new mobile games with Disney’s most popular franchises.”

The first game Jam City and Disney plan to develop is a mobile game based on Disney animation’s Frozen sequel.

“While our licensing business for Disney Animation and Pixar games has grown over the last year and we have several top developers creating Disney games, this deal with Jam City represents a significant long-term opportunity for our games business and for the future slate of Disney and Pixar games,” said Kyle Laughlin, Senior Vice President of Games and Interactive Experiences at Disney.

Through Disney Emoji Blitz, players collect and match hundreds of Disney Animation, Pixar and Star Wars emojis. The game’s players will also earn prizes, complete missions, and discover new emoji characters from Disney Animation’s Wreck-It Ralph, Mickey Mouse & Friends, Disney Villains, Pixar’s Toy Story. Disney Emoji Blitz engages users by combining a unique match-3 blitz game with a deep emoji collection mechanic.

Disney Emoji Blitz is currently available on the App Store and Google Play.

Michelle Obama launches inspirational merchandise line

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Michelle Obama launches inspirational merchandise line

The former first lady Michelle Obama launched a 25-piece line of merchandise including an American-made line of clothes, mugs, pins, notebooks, candles and tote bags covered in her own motivational messages related to her new book.

Michelle Obama’s memoir, Becoming, had gone on sale and is already a huge hit. Her highly anticipated book chronicles the experiences that have shaped the woman she has become, inviting readers inside of her childhood on the South Side of Chicago, during her time as a young executive that juggled roles in motherhood and work, to how it felt like living and working in the White House.

Feel-good quotes include “Find your voice,” “Excellent from the start” and her infamous line, “They go low, we go high,”. Womenswear includes tees, jackets, and sweatshirts.

Check out some of the items from her collection:

In designing the collection, Obama was inspired by Kailua Blue, which was first featured on the White House’s official Obama State China and the natural tones from the White House Kitchen Garden.

The full collection will be sold at all tour stops and at becomingmichelleobamashop.com. Additionally, all of the net proceeds will be donated to Global Girls Alliance projects to support female education initiatives throughout the world.

Discovery to sell its merchandise in India, expected to hit stores by 2019

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Discovery to sell its merchandise in India, expected to hit stores by 2019

Discovery Communications, the world’s largest factual entertainment company is planning to sell its merchandise in India. Since the income from the TV broadcasting comes under pressure, the move has been taken to open up a new revenue stream.

Black White Orange Brands has been appointed by Discovery, Inc. as the licensing agent for the Discovery brand in India. As per the association, Black White Orange will work together with Discovery to bring their brand extension, to develop products for the local market and explore deals and partnerships for official licensed merchandise such as apparels, electronics, toys, travel and adventure gear, bags, stationery, and home décor.

“We look forward to delivering creative brand licensing opportunities and building on Discovery’s existing reputation with a broader consumer base. The unique brand position that Discovery has created over the years, on top of the remarkable brand awareness, provides an exciting foundation upon which we will build the brand extension solutions,” said Bhavik Vora, founder of Black White Orange Brands.

Vora said talks are on with one of the largest fashion retailers to sell apparels online and with distributors for other products. The premium products will range in price from Rs 1,200 to Rs 6,000 and will be positioned in categories where there is not much clutter.

“Discovery, the global leader in real life entertainment, is recognized for its heritage, designs and premium quality. We’re excited to be partnering with Black White Orange and look forward to the innovative ideas they will bring to our brand extension programme, providing consumers in India with a direct connection to Discovery through a range of products,” said Ian Woods, SVP International Licensing, Discovery.

Discovery has an extensive portfolio of consumer products globally, including brands such as Animal Planet, Animal Planet Pets, Discovery Adventures, and Discovery Expedition.

 “We are really thrilled to be working with an agency as dynamic and creative as Black White Orange,” said Alison Paye, Creative Director Consumer Products, Discovery.

BWO has exclusive licensing agreements such as HBO’s Game of Thrones and Universal Pictures’ properties Minions, Jurassic World and Jaws, DreamWorks’ Shrek and Kung Fu Panda, Rajamouli’s Bahubali, and the Royal Challengers Bangalore cricket team.

The official Discovery merchandise and consumer products are expected to hit stores by early 2019.

AI Licensing India launches ‘Xperium’ for elevated customer experiences

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AI Licensing India launches ‘Xperium’ for elevated customer experiences

Mumbai-based AI Licensing India has added a new business unit to its portfolio called Xperium, with an aim to create elevated customer experiences.

For the past four decades, Animation International (AI) holds the exclusive licensing and merchandising rights for Doraemon in Asia and the Middle East. The Indian licensing industry saw the first Doraemon Licensee Expo hosted at The Lalit, Mumbai on August 3. With an array of products ranging from chocolates to watches, plush toys, to feeding bottles, Doraemon is a popular toon companion for kids.

In addition to Doraemon, AI Licensing India, which started its operations in the country in 2005, also holds the license for brands like Shin Chan, Garfield, Archie Comics, Hallmark Design collection, Albert Einstein and Charlie Chaplin.

Currently, AI Licensing India has four business verticals, of which licensing drives the maximum business revenue, amounting to almost 60%.

“Exports has emerged as a big area of operations in the past year and a half since we entered it. We also have a creative studio where we design a lot of products in-house, not just for our own IPs but for other IPs too, which has turned out to be another independent business model for us,” said Nitin Kalra, director, AI Licensing India

Recently, Mad Over Donuts launched ‘Mad Over Donuts’ limited-edition Doraemon Joy Box’ from October 1.

AI is the first company to get into event licensing in India in an organized manner. “In 2010, we became the first agency in the country to suggest to malls that our characters can help them generate more footfalls, which in turn can help them generate more business. This philosophy was well accepted and since then, we are have never done any event for free, setting an industry precedent,” Nitin was quoted as saying.

Xperium takes this concept a step further as an experiential licensing vertical, by linking AI Licensing India’s other business verticals. It constantly works with partners who create products based on brand licenses that are issued to it for a time frame of two to three years. These companies pay royalties on the products created, for instance, merchandise like apparel, mugs, bags, etc.

Additionally, AI Licensing India also works with FMCG companies like ITC, Dabur, Kellogg’s and McDonalds India for short-term tactical promotional campaigns, where it ideates on the marketing strategy based on the chosen licensed brand or character.

Xperium creates concepts and engagement programs for its customers, starting with the 50th-anniversary celebration titled ‘Date with Doraemon’ in 2020. The 50-city campaign will be rolled out in 2019, offering different companies selective engagement activities and brand activation opportunities. The first event will be in April 2019, where brands can engage with selective 100 to 150 people for a couple of hours.

Doraemon was first aired on Disney in 2005 and is currently the number one cartoon character in India for kids in the age group of 4 to 14-years. In the last couple of years, Disney has released over 23 Doraemon movies on their channel each of which has been a blockbuster. Doraemon partnered with Amazon Prime and was first aired on Prime in 2016 and continues to be a popular show.

AI is into content licensing, merchandising and syndication of famous international characters and brands.

 

Save the date! Licensing Corner to organise ‘TIBLS 2018’ on December 5

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Save the date! Licensing Corner to organise ‘TIBLS 2018’ on December 5

Licensing Corner is all set to present its corporate event ‘TIBLS’ on December 5 at Mumbai’s Grand Hyatt.

In just mere two years, The India Brand Licensing Summit (TIBLS 2018) has become a mainstay on the events calendar for the global brand licensing community, bringing together thought leaders from the industry’s largest players and key decision-makers from the top licensees, retailers.

The event is conceptualized by Licensing Corner and executed by Rooh entertainment, CEO Editor-in-chief, Rutika Malaviya, who was also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India.

The event is powered by Shemaroo Entertainment in association with Green Gold Animation.

Green Gold presently has a presence in 2D animation, 3D animation, move distribution, merchandising and others. The popularity of the characters created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player.

Also joining the bandwagon is the globally accredited MEAI (Media & Entertainment Association of India) as industry partner after being a part of various international summits and conferences amongst other eminent participants.

The Indian Brand Licensing Summit was founded in September 2017 with a vision to bring together thought leaders and executives from all segments of brand licensing and retail to discuss the trends that will shape the future of our industry.

Black Friday is here: Check out the latest launches by celebrities

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Black Friday is here: Check out the latest launches by celebrities

Today is that time of the year! With trolleys and wallets, we are all set for the annual pre-Christmas sale extravaganza that is Black Friday and Cyber Monday.

Black Friday is here: Check out the latest launches by celebrities

Black Friday falls on November 23, is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country’s Christmas shopping season since 1952, although the term “Black Friday” did not become widely recognized or used until the 1980s or later in some regions.

Most major retailers open very early, as early as overnight hours, and offer promotional sales.

Cashing on this opportunity, many celebrities such as Beyonce and Kylie Jenner have launched their exclusive collection. Check it out here:

Beyoncé’s holiday merchandise collection:

The popular singer shared her new holiday line of branded merchandise apparel, which can now be found and purchased on her website.


The line of items branded as “HOLIDAYONCÉ” range from black and neon-colored hoodies and sweatpants, to more seasonal appropriate materials such as scarves and custom-printed gift wrapping paper. A pair of HOLIDAYONCÉ joggers will only set shoppers back $70.

KKW X Kylie Lipstick Collection:

Kardashian sisters — Kylie Jenner and Kim Kardashian finally revealed the sophomore makeup collaboration between KKW Beauty and Kylie Cosmetics. The youngest sibling of the Kardashian-Jenner clan and the youngest self-made billionaire took to the Instagram to unveil the four-piece lip set.

The lipstick quad features much darker and sultrier shades compared to the sister’s previous collection. Perfect for the holiday season, the upcoming release is made up of a rosy pink, Velvet hue called “Twinning,” the brownish red, Matte “Double Trouble,” the burgundy Matte “Soul Sister” and the glittery bronze Gloss Topper “Main Bae.”

Many of the makeup brand’s noteworthy products were sold at a discounted price. Her collection’s lip products were priced at 40 percent off and palettes were 30 percent off.

Cardi B clothing collection:

Belcalis Almánzar (aka Cardi B) collaborated with Fashion Nova to create an exclusive collection. She premiered the clothes at a star-studded party in Los Angeles.

 

View this post on Instagram

 

Who me ??? JEANS | @fashionnova

A post shared by Blac Chyna (@blacchyna) on

Dresses, pants, suits, jackets, coats, and more items were part of the line. All of the pieces sold out just hours after they were made available for purchase online.

HUDA Beauty Collection:

When the biggest sale day of the year comes around, every beauty fanatic goes into full shopaholic mode.

Starting from November 23 till 26, Huda is offering massive deals on products — 20% on complexion, 30% on eyeshadow palettes, brushes; 40% on highlighter palettes and 50% on lipsticks and more.

According to price comparison site Finder.com, British shoppers will spend £7billion in the sales frenzy this year – an average of £220 each.

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