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Kings XI Punjab welcomes Aaj Tak as title sponsor

Rutika Malaviya
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Kings XI Punjab welcomes Aaj Tak as title sponsor

Kings XI Punjab launched their new jersey and announced a range of partners that will support the team this season in the VIVO Indian Premier League.

“We are delighted to unveil the new jersey and announce our partnership this year with the news channel Aaj Tak, a TV channel known as much for its in-depth analysis delivered in double quick time as for its credibility,” said KXIP CEO Satish Menon. “A brand of that repute coming on board is a proud endorsement of Kings XI Punjab’s intrinsic values.

“We head into IPL Season 12 with optimism and enthusiasm as we have the right brands with us on the journey. Their support is our strength as we aim to excel on the field with our performances played in the true spirit of the game.”

Ms Kalli Purie, Vice-Chairperson, India Today Group said, “India Today Group is really excited to partner with the most anticipated cricketing event of 2019. This partnership of Aaj Tak with Kings XI Punjab is a coming together of the biggest in news with the biggest in sports. All the best to the Kings XI team, looking forward to an amazing tournament and like Aaj Tak, may the ‘Sabse Tez’ team win.”

KXIP’s other sponsors include Bageshree Infratech, V.I.P. Industries, along with Jio, Fena, Royal Stag and Finale Cables, who continue to back us from last season.

Along with these, KXIP welcomes onboard our other partners as well. These include:

Kingfisher – Good Times Partner
Coca Cola – Official Beverage Partner
Beardo – Associate Sponsor
Prayag – Official Bath & Kitchen Fitting Partner
T10 – Official Kit & Merchandise Partner
Welspun – Official Partner
Dream11 – Associate Partner
boAt – Official Audio Partner
cricfig – Official Figurine Partner
The Souled Store – Merchandise Partner
Big FM – Radio Partner
CASHUrDRIVE – Outdoor Partner
Zomato – Official Partner

Sun TV Network rejigs leadership changes

Rutika Malaviya
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Sun TV Network rejigs leadership changes

Sun TV Network announced that the Board of Directors of the company has appointed as an Additional Director as well as Managing Director, Kaviya Kalanithi Maran as an Additional Director and Executive Director, Sridhar Venkatesh and Desmond Hemanth Theodore as an Additional Directors (Independent) with effect from 1st April, 2019 for a period of five years, subject to the approval of shareholders of the Company.

Further, K. Vijaykumar, Managing Director and Chief Executive Officer of the Company has resigned from the post of Managing Director and Chief Executive Officer with effect from closing hours of 31st March 2019, however shall continue as an Executive Director with effect from 1st April 2019.

Chennai Super Kings launches licensed merchandise

Rutika Malaviya
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Chennai Super Kings launches licensed merchandise

Indian Premier League champions Chennai Super Kings launched their licenced merchandise ahead of the 2019 season.Mahendra Singh Dhoni is the captain of the Chennai Super Kings  team.

CSK head coach Stephen Fleming and player Kedar Jadhav unveiled the merchandise at the event along with the CEO KS Viswanathan.

Created in partnership with Baseline Ventures through various licensed firms, the exclusive merchandise will be available for purchase through the Chennai Super Kings app, the website (www.chennaisuperkings.com), stores and websites of the licensee firms.

Dunzo has been signed up as licensed delivery partner for faster delivery to CSK fans.

“We are thrilled about the launch of our licensed merchandise and we see licensing as the next step in the evolution of Brand CSK,”

CSK host Royal Challengers Bangalore in the 1PL-12 tournament opener at the MA Chidambaram Stadium on March 23.

“We are excited about our association with Chennai Super Kings with whom we have worked over the years for sponsorship,” Vipin Nair, Co-Founder, Baseline Ventures, said.

 

TATA Motors Harrier to be their lead brand for VIVO IPL 2019

Rutika Malaviya
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TATA Motors Harrier to be their lead brand for VIVO IPL 2019

The Board of Control for Cricket in India (BCCI) announced that IPL Official Partner TATA Motors will promote their newly launched SUV – Harrier as their lead brand for the VIVO Indian Premier League 2019. The recently launched Harrier will leverage the IPL platform to showcase the SUV, engage fans and deliver memorable experiences to them.

Amitabh Choudhary, Acting Hony. Secretary BCCI, said, “We are excited to continue our partnership with TATA Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL, 2019. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as TATA Motors.”

Mayank Pareek, President Passenger Vehicle Business Unit, Tata Motors, “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the World. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive. We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”

PVR Cinemas expands its footprints in the southern market

Rutika Malaviya
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PVR Cinemas expands its footprints in the southern market

PVR Ltd., the largest and the most premium film exhibition company in the country, announced the launch of its 8th multiplex in the city of Hyderabad. The 6-screen property is located in a convenient location at Hyderabad Next Galleria in Musarambagh, Hyderabad.

The new multiplex offers enhanced cinematic experience to the movie patrons. With this launch, the total screen count of PVR Cinemas stands at 58 screens at 10 properties in the state of Telangana, augmenting its growth in the Southern region of the country to 259 screens in 43 properties.

The new PVR Cinemas is easily accessible owing to the metro connectivity from across the city. The property spreads across an area of 26,630 sq. ft with a seating capacity of 985 seats. It is integrated with world-class technological solutions like BARCO 2K projection system that regulates brightness and vibrant colors to ensure razor-sharp picture quality. In addition to this, the auditoriums are equipped with Dolby 7.1 surround sound and next-generation 3-D, bringing an exceptional digital movie experience with excellent visuals and audio quality.

Further, the UHB 3D system is brighter in comparison to the conventional 3D system as the Harkness Silver and White Screens aids in delivering an exceptional video quality. With an array of digital first features and a host of hospitality services, PVR reinforces its focus in enabling a seamless movie viewing experience at the theatres.

Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “We are pleased to announce the launch of our new boutique property in Hyderabad. This is the first launch of this year and we look forward to continuing with our expansion plans in FY 2019- 2020, across the country. Innovation and the endeavor to introduce new concepts and offerings have been at the core of our business strategy and we are certainly positive that the new multiplex in Hyderabad will be well received by the movie patrons.”

Gautam Dutta, CEO, PVR Ltd., said, “With this launch, we reiterate our focus in introducing new concepts, specially developed to offer an enhanced experience to our patrons at the theatres. With advancements in technological solutions, it is equally imperative to identify customer preferences to be able to establish a connection with them.

The new multiplex integrated with state-of-the-art technological solutions and plush interiors stands as a unique property with a comfortable yet classy ambiance, perfectly, designed for moviegoers.”

With this opening, PVR stands at a total screen count of 754 screens at 162 properties in 64 cities.

adidas collaborates with Game of Thrones for Ultraboost collection

Rutika Malaviya
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adidas collaborates with Game of Thrones for Ultraboost collection

adidas Running announces the highly anticipated collaborative project with legendary  television series Game of Thrones.

Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture.

Now, ahead of its eighth and final season , adidas has reimagined the iconic houses and characters of Westeros in sneaker form. The collaboration features a collection of six limited-edition Ultraboost, each carefully designed to represent the characteristics, colors and details of the heroes and villains to which they refer.

The shoes feature subtle references to the different warring factions of Westeros. Details include their faction’s sigil on the tongue and motto on the heel tag. House motifs inspired by the show come together to create bold and distinct colorways, the adidas x Game of Thrones Ultraboost silhouettes fuse performance-oriented footwear technology with a striking and cultural visual aesthetic.

Each shoe in the collection features signature BOOST midsole technology for unlimited energy return, a Primeknit upper for lightweight performance , and the iconic heel counter for adaptability and support, as well as a variety of extravagant materials on the shoes.

Alberto Uncini Manganelli, General Manager adidas Running, said: “Collaborations with franchises like Game of Thrones are part of our DNA. When brands and television series alike are able to move beyond their primary platform and spill into popular culture, we see inspiration. The project is yet another example of our open source strategy by which we treat our most iconic silhouettes as a canvas upon which we can tell a story.”

Jeff Peters , Vice President of Licensing and Retail at HBO, said: “The Ultraboost x Game of Thrones collection represents the fusion of two powerhouse brands in a form that is sure to be highly sought after by athletes, sneakerheads, fashionistas and Game of Thrones fans alike. Over the lifespan of the series, Game of Thrones fans have shown their love of innovative and quality licensed products that create new opportunities to interact with their favorite show. We are very excited to release our adidas Ultraboost collection to celebrate the upcoming final season with them!”

The limited-edition adidas x Game of Thrones Ultraboost will be available exclusively at adidas.com, via the adidas app and at select retailers from March 22nd, 2019 for $180.

VIVO IPL Fan Parks to cover 21 states and 36 cities

Rutika Malaviya
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VIVO IPL Fan Parks to cover 21 states and 36 cities

To take the IPL fervour to all parts of the country has been a constant endeavor of the BCCI. Initiated in 2015, the VIVO IPL Fan Parks has got fans closer to the action, replicating a stadium-type atmosphere.

This season, the VIVO IPL Fan Park extends its footprints to newer territories. Spread across 21 states and covering 36 cities, Fan Park 2019 looks to cover regions with limited options of entertainment, thereby trying to bring about a social change through community viewing.

Staying true to the motive of reaching thousands of Indians and defying boundaries, 1 new state and 8 new cities have been added. In the last four years, Fan Parks have covered 65 cities. The existing cities retained for this year are the ones, which have seen a good footfall in previous years and continue to draw fans in large numbers.

The new cities and states are as follows:

Cities: Tezpur, Gangtok, Bhilai, Una, Shimoga, Tirunelveli, Madurai and Trichy

State: Sikkim

Rajasthan Royals partners with Alcis Sports as merchandise partner

Rutika Malaviya
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Rajasthan Royals partners with Alcis Sports as merchandise partner

Rajasthan Royals has announced Indian sportswear brand Alcis Sports as their official multi-year Kitting & Merchandise partner. This move comes after the biggest revelation of the season where Royals announced Pink as their official colour which was created with the help of Alcis Sports.

The apparel range for Rajasthan Royals players consists of match jerseys, training wear, gym wear and everyday wear; and features some of the most advanced garment technology. Stylish, easy and comfortable to wear, they are equipped with features such as Dry-Tech — which doesn’t hold sweat and moisture for long, and are made with Anti-Microbial, Anti-Odour and Anti-Static finishes.

Besides doing the player kitting for the season, Alcis Sports has also launched an exclusive athleisure line by the name of ‘The Royals Collection by Alcis’. The newly launched line encompasses sportswear as well as daily wear for men, women and kids. This line includes match jersey inspired fanwear and athleisure, which will be a mix of playing jerseys, practice jerseys, polos, tees, tracktops, trackpants, shorts, leggings and caps across adults aged 13-45 years as well as kids aged 7-12 years, at an affordable price.

Alcis Sports is the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear to enhance the performance of the wearer, bringing the best of style, comfort and cost; backed by great innovation and technology.

Speaking of the partnership, Ranjit Barthakur, Executive Chairman, Rajasthan Royals said, “We are delighted to welcome Alcis Sports to the Royals family as our official Kitting & Merchandise Partner. This collaboration marks a beginning of a new journey to strengthen the merchandising arm of the Rajasthan Royals, not just for its players but also its valuable fans.”

Commenting on the partnership, Royals Brand Ambassador Shane Warne said, “Alcis brings in a dash of freshness to the Rajasthan Royals brand and stands for everything that clearly defines the attributes of our brand; young, styled with innovation, aspirational and consistent. We are very excited about this association and hope to have an exciting journey with Alcis this IPL.”

Roshan Baid, Managing Director, Alcis Sports, said, “We are really happy to be associated with Rajasthan Royals, which has consistently been one of the most exciting teams of the Indian Premier League. We will be providing kits to the Rajasthan Royals team as well as creating merchandise for its fans which will bring greater connect between the team and its fans. We pride ourselves on being a high-quality performance wear brand and the entire Rajasthan Royals range is equipped with the latest features and technology that garment manufacturing has to offer.”

Levi Strauss & Co shares surge 30% in IPO

Rutika Malaviya
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Levi Strauss & Co shares surge 30% in IPO

Shares of Levi Strauss & Co surged 30% on debut on the New York Stock Exchange at $22.22 a share as against the company’s IPO price of $17.

The closing of the offering is expected to occur on March 25, 2019, subject to satisfaction of customary closing conditions.

Goldman Sachs & Co. LLC and J.P. Morgan Securities LLC are serving as joint lead book-running managers for the offering. BofA Merrill Lynch, Morgan Stanley & Co. LLC and Evercore Group L.L.C. are serving as book-running managers. BNP Paribas Securities Corp., Citigroup, Guggenheim Securities, LLC, HSBC Securities (USA) Inc., Drexel Hamilton, LLC, Telsey Advisory Group, and The Williams Capital Group, L.P. are serving as co-managers.

Levi Strauss & Co. designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s, Dockers, Signature by Levi Strauss & Co., and Denizen brands.Its products are sold in more than 110 countries worldwide through a combination of chain retailers,department stores, online sites, and a global footprint of approximately 3,000 brand-dedicated retail stores and shop-in-shops.

INOX becomes the official partner of Rajasthan Royals

Rutika Malaviya
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INOX becomes the official partner of Rajasthan Royals

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire. INOX has been consistently undertaking exciting initiatives for its viewers to redefine the cinema experience in the country, blending top class luxury, impeccable services and best-in-class technology with its irresistible offers for its viewers.

The strategic partnership with Rajasthan Royals will further lend a touch of royalty and offer its patrons an extraordinary experience beyond cinemas.

INOX has introduced a special offer for its guests across the country enabling them to win a free trip to Jaipur to watch a Rajasthan Royals match during this year’s Indian Premier League. INOX viewers will have to book their movie tickets through INOX’s mobile application or through its website www.inoxmovies.com in the month of March to be eligible to win the all-expenses-paid trip to Jaipur.

Those guests buying a Rajasthan Royals Popcorn Tub will also be eligible for winning the coveted trip. Along with free match tickets, INOX will offer free return air tickets from their place of residence, a 2 Nights-3 Days stay and sightseeing at Jaipur to the winning viewers. The eligible viewers also stand a chance to win the Rajasthan Royals jerseys, autographed merchandise and a chance to meet the Rajasthan Royals players.

Rajasthan Royals have re-launched themselves in its new color Pink with first Royal, Shane Warne as its brand ambassador.

Shane Warne, the brand ambassador of Rajasthan Royals said, during a recently held interactive session at INOX Atria at Mumbai, “Thank you INOX for getting on board with the Rajasthan Royals. It’s a terrific family to be a part of. I am privileged to have witnessed such a beautiful cinematic experience today.”

Alok Tandon, CEO – Inox Leisure Limited adds “With a clear focus on curating the best experience for our patrons, we have continously been working on partnerships, allowing us to take their cinema experience to new levels. The partnership with Rajasthan Royals adds a royal touch to our brand offering. We invite our patrons across the country to come forward and win a chance to experience the royalty of Rajasthan Royals from close quarters. We would also like to thank Shane and the entire Rajasthan Royals leadership for coming on-board with INOX.“

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