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Universal Music signs licensing agreement with uduX

Rutika Malaviya
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Universal Music signs licensing agreement with uduX

Universal Music Group has signed an licensing agreement with Nigerian music streaming service uduX. Universal Music Group is the first major music company to license its catalog to uduX.

uduX is currently available via monthly subscription through Habari by GTBank, a leading platform for music, shopping and lifestyle content launched in November 2018. Reports said that the service will also be fully incorporated into the Nigerian music market.

Users will now have access to UMG’s extensive catalog of both Nigerian and global recording artists including Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole, Dr. Tumi, Nasty C, Hugh Masekela, Larry Gaaga, Tamia, Maroon 5, Aka & Anatii, TJAN, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai,and Mr. Eazi, says report.

“This partnership extends our reach and makes our artists’ music even more accessible to Nigerian music lovers,”  Ezegozie Eze Jr., General Manager, Universal Music Nigeria reportedly said. “We are delighted to be the first global music company to partner with uduX and look forward to bringing the extraordinary creativity of our artists to as many Nigerian users as possible.”

Nandita Mahtani launches Cartoon Network-inspired collection

Rutika Malaviya
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Nandita Mahtani launches Cartoon Network-inspired collection

Cartoon Network Enterprises has partnered with well-known designer, Nandita Mahtani, to launch a stunning clothing collection that celebrates Cartoon Network toons from the 1990s.

The Cartoon Network x Nandita Mahtani capsule collection is inspired by The Powerpuff Girls, Johnny Bravo, Dexter’s Laboratory, Courage the Cowardly Dog and Samurai Jack. Nandita Mahtani held an exclusive preview at Sancho’s, Mumbai, to unveil the collection. This one-of-a kind association captures the nostalgia and timelessness of these cartoons using high-end fashion, with a focus on unique designs.

Vikram Sharma, Vice President, Cartoon Network Enterprises – Asia Pacific, said, “This collection allows our fans to wear a piece of their childhood and look great at the same time. The range of clothes really brings out the best of our classic cartoon characters and will appeal to anyone who likes to wear great fashion with a great sense of humour.”

The Nandita X Cartoon Network collection is an amalgamation of all things fun with exclusive elements designed in true Nandita Mahtani style. Each of the silhouettes is a mix of playful elements that have come together through intricate hand embroidery, sequins, beads and embellishments in vibrant neon pop colours. The collection comprises silhouettes such as slip dresses, skirts, bomber, zipper & denim jackets and sweatshirts to name a few. The collection also includes a men’s capsule, featuring pop-art prints, characters and beaded lettering. These creatively designed pieces depict the iconic and widely popular Cartoon Network Originals characters.

Designer Nandita Mahtani said, “I have always been a huge fan of cartoons and the journey of celebrating fashion through this collection has been fun and inspiring. I have tried to add my interpretation to give Cartoon Network a chic and standout fashion ensemble with a sense of fun!”

This collection caters to age groups across 16 to 60. A kids’ capsule is also in the works. In latter half of 2019, the collection will be available across retail and online stores.

Brands spent 482 crores on athlete ambassadors finds ESP Sports Report 2019

Rutika Malaviya
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Brands spent 482 crores on athlete ambassadors finds ESP Sports Report 2019

ESP properties, the entertainment and sports division of GroupM, released its 2019 report on sports sponsorship in India. As per the report, overall sports sponsorship saw a growth of 12% in 2018 and sports advertising grew to Rs. 7762 crore. 2018 saw a 22% growth in Athlete Brand Endorsement Value, the report said.

Of the Rs 482 crore ($71Mn) spent by brands on sports stars acquisitions, 81% was accounted just by
India’s most popular sport. Two cricketers alone, Virat Kohli and M S Dhoni, pulled in 66% of all athlete endorsement monies spent by Indian brands last year.

Virat Kohli leads from the front touching an endorsement value of approximately Rs 200 Crore. Pusarla Sindhu was third on the list. The report finds that 2018 also saw major growths in IPL team sponsorships, which crossed Rs 300 crore ($44Mn) for the first time.

Kabbadi had a good year in 2018 registering an overall growth of 31% over the previous year. 85% (Rs 3,779 crore) of all advertising expenditures in sports happened on TV in 2018.

 

Bata partners with Coca Cola for new collection of shoes

Rutika Malaviya
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Bata partners with Coca Cola for new collection of shoes

Bata has partnered with Coca Cola for a new collection of shoes which will be part of the ‘Heritage collection.’

The heritage collection is a range of tennis shoes that was first launched in 2015.

The Bata Heritage collection has launched a collection of sneakers with Coke’s signature red and white branding.

The Bata Tennis shoe has been manufactured since 1936 in India for school children to wear for their Physical Education classes and continues today to be one of the brand’s best-selling shoe.

In 2014, to celebrate its 120th anniversary, Bata launched its Bata Heritage collection to showcase heritage products from its vast archives (since 1894) of shoes that had a real impact in many different countries.

The aim is to share their great pride in Bata’s long history, its authentic products and its positive impact around the world.

Recently Bata Heritage and Coco-Cola have joined hands to launch an iconic capsule collection of the Bata Tennis and Hotshot shoes that were a rage in the 1930’s.

Earlier , Coca Cola has tied up with clothing brand Kith and sneaker brand Converse to launch a line of accessories and clothing.

ITV signs licensing agreement with Amobee

Rutika Malaviya
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ITV signs licensing agreement with Amobee

ITV, the UK’s biggest commercial broadcaster, announced that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub.

This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s premium VOD service, the ITV Hub.

This new functionality means ITV will now give advertisers the best of both worlds – the ability to deliver mass simultaneous reach across linear channels, alongside targeted, data-driven addressable advertising on the Hub, appealing to a wider range of advertisers and meeting their widening requirements whilst maximising the commercial return for ITV.

The platform will give advertisers the opportunity for customer-controlled fully-programmatic buying, with advanced data-enabled targeting. The simple-to-use dashboard will give advertisers the functionality to plan and buy their VOD campaigns, at their pace, whenever and wherever they want.

The ITV Hub has over 28 million subscribers, with over 79% of all 16-34 year olds in the country registered on the service, and saw a 32% increase in viewing in the past year with over 446 million hours of online viewing. The ITV Hub had its biggest ever day on 3 July when thanks to the World Cup and Love Island the Hub received a record 9.7 million simulcast (live) and catch-up requests. England’s semi-final against Croatia saw 4.3m simulcast requests – The Hub’s biggest ever number for live programming.

Carolyn McCall, CEO, ITV said: “This agreement enables ITV to respond to our customers’ needs of frictionless targeted advertising in a brand safe environment complementing what they currently do on our channels.

“It accelerates the strategic development of our VOD advertising capabilities and provides a technology platform that will enable ITV to create an industry standard for VOD to match the established system for linear advertising.”

Kelly Williams, Managing Director, Commercial, ITV said: “This brings the functionality that’s previously only been available on large social platforms to the ITV Hub – offering addressable, targeted advertising around premium content. Our exclusive licence to use Amobee’s technology and develop it to best serve the needs of advertisers enables us to create our own platform, and as that rolls out we’ll look to invite other broadcasters to join.”

“ITV is working to deliver the most ambitious programmatic video initiative in the United Kingdom, a testament to their innovative, forward-thinking leadership among broadcasters and commitment to invest in new video technology,” said Kim Perell, CEO of Amobee. “Our strategic partnership will unlock the value of advanced TV for both ITV and their customers across the United Kingdom.”

Chris Williams, CEO PMX said: “The marketing landscape, and the challenges that we have on behalf of clients have changed enormously. There’s been huge disruption in the marketplace and the direction of travel had been in four areas. One is the use of data and automation, second is around the creation of custom audiences, the third is around cross-screen measurement and the unification of platforms and fourthly is around advanced analytics. This relationship that ITV is developing with Amobee is critical to accelerating success in all those areas.”

Nat Geo launches kid’s footwear with Clarks inspired by photo ark endangered species project

Rutika Malaviya
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Nat Geo launches kid’s footwear with Clarks inspired by photo ark endangered species project

National Geographic has launched Clarks Kids X National Geographic, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world’s leading names in footwear.

Sustainability is a major feature of this collection. Tying in with National Geographic’s strong focus on sustainability, 16 pairs of the shoes in the collection will be made from 100% recycled bottles, using recycled cardboard and natural vegetable dye for the packaging.

The range’s original look and style are integral to the range, with this National Geographic and Clarks collaboration colourfully celebrating some of the most amazing species on earth, including the African Leopard, the Poison Dart Frog, the Panther Chameleon and the Harlequin Filefish to name only a few. Clarks Kids X National Geographic pioneering craftsmanship and designs are inspired by a National Geographic project using the power of photography to inspire people to help species at risk. Joel Sartore is the founder of the Photo Ark, a ground-breaking effort to document all animals in captivity before they disappear. This project has inspired the production of this range of footwear by using bio-mimicry technology to influence the design of the collection, driving awareness of endangered species. Some 8,754 species have been photographed so far for Photo Ark. It will take a further 25 years to complete the body of work.

A range of casual shoes, canvas shoes, boots and school shoes for kids – from toddlers to tweens – make up the 26 different styles in this varied and exciting collection. There’s also The Big Cat Collection, a limited-edition Desert Boot collection inspired by the amazing patterns of nature’s endangered icons: earth’s mightiest cats.

Helena Mansell-Stopher, Director Consumer Products, Publishing and Retail, National Geographic Partners UK, said, “This collection encompasses many of the themes that National Geographic embraces: sustainability, endangered species and the beauty and colour of the natural world. The Clarks Kids X National Geographic is the start of what we are sure will be a wonderful partnership.”

The new line, available in Clarks stores throughout the UK and Ireland as well as online at clarks.co.uk, launched on Monday 1 April. It follows hard on the heels of the sixth annual Big Cat Month on the popular channel Nat Geo WILD, showcasing the world’s most extraordinary big cat species.

This licensing deal forms part of the National Geographic consumer products strategy, which launched globally in 2017. As a global, forward thinking, multimedia company with a scientific body at its core, National Geographic is uniquely positioned to create products and authentic experiences that engage, enlighten, and educate. The National Geographic licensing programme supports the overall brand mission and premium positioning by extending the organisation’s values to consumers through brand relevant products and experiences that also give back to science, exploration and conservation through the work of the National Geographic Society.

Big Rock Brewery announces brand licensing agreement with Iconic Brewing

Rutika Malaviya
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Big Rock Brewery announces brand licensing agreement with Iconic Brewing

Big Rock Brewery Inc announced that it has entered into a license agreement, pursuant to which it has licensed the right to Iconic Brewing Company’s brands in the ready-to-drink category in Alberta and British Columbia. The initial term of the agreement is five years, with the provision for a five year extension.

“This is an exciting entrance into the RTD space for our Company and we believe we found a great partner in Iconic,” said Wayne Arsenault, President and Chief Executive Officer of Big Rock, “Iconic has had significant growth in the Ontario market over the past few years and we believe their portfolio of brands are on-trend and will have great success in Alberta and British Columbia for years to come.”

Cam McDonald, Chief Executive Officer of Iconic, added “Given Big Rock’s commitment to quality and culture, in addition to its footprint in Western Canada, we are excited to build a long term partnership with the Company and grow our brands out West. Our experience and innovation in the RTD space and Big Rock’s depth in alcoholic beverage production and market penetration will ensure we deliver top quality products to consumers.”

Big Rock and Iconic will be working closely together over the coming months to ensure Iconic’s high quality offerings will be ready for store shelves in Alberta and BC by summer 2019.

Pukeko Pictures Kiddets partners with Plunket

Rutika Malaviya
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Pukeko Pictures Kiddets partners with Plunket

Pukeko Pictures’ preschool brand, Kiddets has partnered with Plunket, New Zealand’s largest provider of free development, health and wellbeing support services for children under five.

The partnership will see Kiddets and Plunket branded collateral made available to Plunket’s 530 locations in New Zealand to make these all-important health checks an even more comfortable and enjoyable experience for children.

With a specially created Kiddets animation to be used in Plunket locations and via the Kiddets and Plunket websites, the partnership will also extend to promotional co-branded location posters, window decals and health-based poster material.

Each of the 530 Plunket locations will also have access to three full episodes, Sleepyhead, Soothy Smoothy and WorkWorkWork from the Kiddets first television series.

“We are thrilled to be once again partnering with Plunket, who have over 250,000 children enrolled in their services across New Zealand. Our mutually beneficial relationship extends back to the launch of The WotWots and its success has brought us together again. We can’t wait to see Patches, Dapper, Bounce, Stripes and Luna land in Plunket and as with The WotWots, that this partnership makes these vital checks a more relaxed experience for little ones,” said ’ Chief Creative Officer, Executive Producer and Company Director, Martin Baynton.

A second season of 52 episodes of Pukeko Pictures’ and Hengxin Shambala Kids’ Kiddets was recently greenlit for production. It was also confirmed that Hengxin Shambala Kids has come on board as the master toy partner for the Chinese market where a licensing program is beginning to roll-out, including Kiddetsland theme parks and a stage show.

Kiddets, a sister series to Pukeko Pictures’ The WotWots, is co-produced by Pukeko Pictures and Hengxin Shambala Kids and is the first official children’s television co-production between New Zealand and China. It airs on ABC KIDS in Australia, TVNZ’s TV2, HEI HEI and On Demand services in New Zealand and CCTV Children’s Channel in China, where it is also available on VOD-platform iQiyi. The series is distributed internationally by CAKE.

Aimed at new and existing fans of The WotWots, Kiddets offers a broader audience appeal including older preschool children with each episode demonstrating the positive values of teamwork and the building blocks of true and enduring friendship. Kiddets has been created by The WotWots’ Creator, Martin Baynton and will be Executive Produced by Richard Taylor and Clive Spink. CAKE handles worldwide distribution rights excluding Australia, New Zealand and Greater China to Kiddets and also extends to North American and European rights (for series 2) of the The WotWots.

Kiddets expands upon The WotWots franchise with brand new adventures and sees the introduction of five new WotWot characters, Patches, Dapper, Bounce, Stripes and Luna – young space cadets in training at a play school space academy on planet WotWot. Under the watchful eye of SpottyWot and DottyWot who are based on planet Earth, Patches, Dapper, Bounce, Stripes and Luna learn all the skills they need to embark on a mission to a new world.

Lifestyle launches 20-20 bash with Tiger Shroff

Rutika Malaviya
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Lifestyle launches 20-20 bash with Tiger Shroff

Lifestyle has announced a month long 20-20 bash to celebrate 20 year anniversary of its operations in the country. Unveiling it’s 20 year celebration logo in a glamourous ceremony with youth icon Tiger Shroff in Mumbai. The brand announced a slew of attractive offers across categories that the costumer will get to enjoy every weekend of April.

Every weekend of April, Lifestyle is offering its customers exciting offers across popular categories such as menswear, womenswear, kidswear, makeup, footwear, handbags, and more. Each of these offers will be applicable on popular brands across the store and will allow customers to shop from the latest collection.

“This is a remarkable milestone for us” Vasanth Kumar, MD, Lifestyle International Pvt Ltd said, “Completing two decades of successful operation in the country, we feel humbled by the support we’ve received from our customers who have been a critical part of this incredible journey. We, therefore are dedicating the whole month of April to our customers and inviting them to enjoy great offers every weekend on our new collections”.

“Lifestyle is a brand that been part of the fashion retail story for over two decades in the country. I love their fashion offering, especially denimwear brand Forca. I am happy to be here for this significant moment and wish them many more years of similar success.” added Tiger Shroff youth icon and bollywood actor.

Toonz Retail launches 16th store in Uttar Pradesh

Rutika Malaviya
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Toonz Retail launches 16th store in Uttar Pradesh

The fastest homegrown kids retail chain, Toonz Retail, launches its store in Bijnor, Uttar Pradesh on 31st March, 2019. The store is located at 1st Gate, SD Puram Colony, Kiratpur Road, Bijnor (UP).

Toonz Retail offers a wide range of products such as Apparels, Toys, Baby Basics, Travel, Accessories & more for all needs and occasion of kids from 0-12 years of age. The new age store in Bijnor is spread over an area of 12000 sq. ft. and offers premium quality products to its customers at an affordable price range.

“We are happy to launch our 1st store in Bijnor. At present, Bijnor city has only local kids’ retailer, and we are happy to become the 1st organized player in kids’ category”, shared Mr. Sharad Venkta, Managing Director & CEO Toonz Retail India Pvt. Ltd. “Bijnor is a potential market and we at Toonz Retail are always on the lookout for such markets.
Everything we make at Toonz is designed for kids keeping in mind current trend & comfort with no compromise on quality, it is our mission to make sure no kid ever feels excluded by Toonz Retail”, he further added.

The store will also be showcasing kids fashion brands WOWMOM and Super Young latest collection.

With safety and quality being the top priority, Toonz Retail provides the best in apparels and other kids’ merchandise.

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