Tuesday, February 24, 2026
spot_img
Home Blog Page 45

Game of Throne season 8: How brands banked on the merchandizing bizs

Rutika Malaviya
-
0
Game of Throne season 8: How brands banked on the merchandizing bizs

Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India.

India emerged as the fourth country globally where users were most excited about the fantasy series and the only Asian country to feature in the top five. According to reports, the highest volume of GoT-related content on Instagram came from Mumbai, Delhi and Bangalore, followed by Hyderabad and Chennai. The social media was also flooded with memes and trolls related to GoT and its characters.

The good news for the licensing industry came in with new opportunities in cashing on the GoT merchandises. As the season 8 kicked in the licensing and merchandising saw products like tees, shoes, board games, whiskey (it’s called White Walker whiskey), bobbleheads, posters, mugs, badges, phone covers and memorable memes and much more entering the markets which helped fans express their excitement.

Here are some great merchandising products inspired by Game of Thrones:

Adidas Ultraboost sneakers

Adidas Running created six limited-edition Ultraboost sneakers for the HBO show for $180 a pair. The shoes are modeled after the Targaryen dragons, the White Walkers and the Night’s Watch, as well as House Targaryen, House Stark and House Lannister. They feature sigils on the tongue, mottos on the heel, “Game of Thrones” insoles and color themes drawn from the family or creature they’re modeled after.

Monopoly Game of Thrones Edition

Monopoly: Game of Thrones incorporates features from the show such as gold dragons and silver stags for currency along with iconic properties and graphics within the game board. It also contains game tokens inspired by the house sigils and you can choose whom to represent as you begin playing the game and going around the seven kingdoms via this game board.

Graphic tees from John Varvatos

The luxury menswear brand launched an exclusive, 11-piece menswear capsule collection that includes a $2,698 Winterfall leather jacket (a la the Starks up north) that includes an illustration of the Iron Throne printed on the interior, as well as $98 T-shirts featuring the family houses or the Iron Throne itself.

Urban Decay cosmetics

Urban Decay launched limited edition line of eye shadow palettes, eyeliners, lip colors and brushes fit for a queen. The shades are inspired by the women of Westeros and select locations in the Seven Kingdoms, such as the Mother of Dragons Highlight Palette in golden nude, frosted pink and metallic bronzer. Her co-star Nathalie Emmanuel (Missandei) modeled the eye shadow, which features 20 shades representing the show’s power players, including smoky mattes and neutral shimmers for House Stark, or cool, icy shimmers for the White Walkers.

White Walker by Johnnie Walker

White Walker by Johnnie Walker, which is meant to be served cold, has a hidden “Winter is Here” message etched in “thermochromic ink” that appears on the bottle when frozen. It packs notes of caramelized sugar, vanilla and fresh red berries.

Oreo

One of the notable campaigns this season is the series’ new partnership with Oreo, that’s released limited-edition cookies with the house sigil of the Targaryens, Starks, Lannisters, and the White Walkers. The video played in the same format as the opening sequence of the show with the Oreos forming castles and other factors which would remind one of the show.

Mountain Dew

The cans are not available in the market and cannot be purchased and can only be won through a contest and one must hurry as only 800 of these are available. Dubbed as “A Can Has No Name”, the cans has a blank canvas of metal which turns into an interesting list when it’s cold. As part of the quest #ForTheThrone, the GOT-themed soda goes with the ‘Winter is Coming’ theme and reveals the names of the characters—alive and dead from the show—when it gets chilled.

MAC Cosmetics

MAC Cosmetics launched the ‘every shade of you’ collection for the GoT fans calling it ‘Game of Tones’. The GoT collection features battle proof, No budge studio fix 24 hour smooth wear concealer range.

Apart from creating special merchandise products other brands also led and entire month long campaign to attract the GoT fans. Social media pages of brands like 7up, hotstar, Nature’s Basket, Basket Robbins, Mi Phones and others saw creative posts highlighting the series with their products.

TeamTO appoints Surge as exclusive licensing agent or Mighty Mike in US & Canada

Rutika Malaviya
-
0
TeamTO appoints Surge as exclusive licensing agent or Mighty Mike in US & Canada

Leading European kids entertainment studio TeamTO has appointed New York based Surge Licensing as the exclusive licensing and merchandising agent for the Mighty Mike brand in the U.S. and Canada.

The appointment coincides with the 2019 international roll-out of the beloved kids’ series across TV channels.  Mighty Mike which premiered on Family Channel (Canada) in March, will air on Boomerang (streaming in the EMEA, Asia Pacific and Latam) as of May, with further announcements to follow.

“We are delighted to announce this partnership with Surge, a boutique agency that from the outset shares the same passion and clarity of vision for the Mighty Mike brand.  It is also gratifying to see the superb response to our canine caper internationally, as our ‘pugalicious’ Mike debuts across TV channels,” said Patricia de Wilde, Director of Marketing and New Business, TeamTO.

“Mighty Mike is a brand but for kids of all ages, and certainly filled with heart, thanks to TeamTO’s unique animation technology which brings this affectionate pug to life in the most endearing of ways.  As such, Mighty Mike is the basis for an incredible toy and lifestyle brand, and we are confident will resonate with all,” said Elan Freedman, Vice President of Business Development, Surge Licensing.

Produced by TeamTO, with Canada’s Digital Dimension, and distributed internationally by CAKE, Mighty Mike (78 x 7’) is a unique CGI animated, dialogue-free slapstick comedy for 6-11 year olds, in the style of Tom & Jerry-meets-silly pet videos.  TeamTO’s revolutionary production has resulted in a level of photorealism that is virtually unparalleled in the world of kid’s television.

The star of the show is a refined pug with sophisticated tastes who longs for a quiet life but is forced to defend his house from a bunch of furry intruders and maddening pets instead. Raccoons, turtles and Fluffy the cat have a knack for showing up at the worst possible moments, dragging Mike into a series of unforeseen twists and turns – and making him miss yet another opportunity to impress Iris, the neighbour’s elegant dog.

Toonmart opens new store in Nashik

Rutika Malaviya
-
0
Toonmart opens new store in Nashik

Toonmart the toy store selling official character merchandise and toy products has annunced opening of its new store in Nashik, Maharashtra.

Speaking on the launch of the new store Yatish Jain, CEO & Co-Founder, Toonmart said, “We are very happy to open our new store and spread our footprints in Nasik City. We had a grand opening for the customers walking in with a lot of activities involved on 12th May, 2019 i.e. Sunday. A store where all the Licensed/Original Character Merchandise products are available in each and every category under one single roof is now open for the people of Nasik in City Centre Mall. We are soon looking to multiply our stores in more cities to make these cost effective and quality merchandise available to the consumers at an arm’s length.”

Netflix acquires children’s media brand StoryBots

Rutika Malaviya
-
0
Netflix acquires children’s media brand StoryBots

Netflix has acquired StoryBots, the company behind the original Netflix children’s series “Ask the StoryBots.” StoryBots was founded by Gregg and Evan Spiridellis, the creators of JibJab. The price of the acquisition will be immaterial to Netflix, according to reports.

The acquisition marks a turn for the company toward buying intellectual property. It’s Netflix’s second content company acquisition after buying MillarWorld in 2017. StoryBots will expand its series offerings within Netflix after the acquisition. Season three of “Ask The StoryBots” comes out later this year. The show is available in 22 languages across 190 countries.

“Ask The StoryBots” has featured the voices of many celebrity guest stars, including rapper Snoop Dogg, actor Edward Norton and comedian Ali Wong.

Both Gregg and Evan Spiridellis will stay at Netflix and work in the company’s animation department. The two will be solely focused on expanding StoryBots, rather than making other shows, for the foreseeable future, said CEO Spiridellis.

Netflix doesn’t share its data on how many viewers watch its shows, even with the show’s creators, Spiridellis said. Now that Netflix has acquired StoryBots, he is anxious to learn that information, he said. StoryBots has more than 1 billion views on YouTube and the company’s own website and apps, Spiridellis said.

TiVo to separate its product and licensing divisions

Rutika Malaviya
-
0
TiVo to separate its product and licensing divisions

TiVo Corporation announced that the company’s Board has unanimously approved a plan to separate its Product and IP Licensing businesses.

Based upon an extensive review of strategic alternatives, TiVo’s Board of Directors decided that separating its Product and IP Licensing businesses is believed to be the best strategy to maximize shareholder value. Accordingly, TiVo intends to spin out its Product business to shareholders. Throughout the separation process, the Board of Directors will continue to be open to strategic transactions for each business that could create additional stockholder value and is actively engaged in discussions with parties interested in each of the businesses.

“In the rapidly evolving market landscape we now operate in, we have determined that our Product and IP Licensing businesses will be better positioned as standalone separate entities,” said Raghu Rau, Interim President and Chief Executive Officer. “Operating independently, these two businesses will have increased flexibility to pursue new and growing market opportunities. We believe this separation is the best way to maximize shareholder value, while also enhancing the possibility of value-creating strategic transactions.”

TiVo believes the separation of its Products and IP Licensing and business will benefit shareholders for the following reasons:

TiVo’s Product business – Consisting of the Platform Solutions and Software and Services businesses. TiVo offers a suite of component technologies that can be integrated into any of our customers’ internally developed platforms or deployed as an integrated TiVo solution for video service providers or retail markets. As of December 31, 2018, there were an estimated 23 million households worldwide utilizing our Platform Solutions. For the full year 2018, our Product segment generated $401 million in revenue, with a large component of recurring revenue.

For content creators, service providers and consumers, TiVo provides a trusted neutral platform to connect audiences to content and monetize transactions. In addition to offering innovative and market leading solutions to our customers, the keys to the Product business success are scale, trust and neutrality.

By separating from our IP Licensing business, the company believes that Product business can pursue a customer-first strategy without the encumbrances or complexity of being tied to an IP Licensing business.

The company expect that operating independently will open our Product business up to greater receptivity from service providers, content providers and device manufacturers, as well as potential customers in new markets. In particular, as an independent Product oriented company, we believe we can better drive market adoption of our next generation products and develop additional innovative solutions for our customers.

TiVo’s IP Licensing business – The company’s expansive and highly valuable Rovi and TiVo patent portfolios encompass approximately 5,500 issued patents and pending applications worldwide. Hundreds of millions of consumers have access to innovations through license agreements with leading video providers around the world.
The company’s licensees include traditional and new media video providers across Pay-TV, OTT, Mobile, Consumer Electronics and Social Media markets. For the full year 2018, IP Licensing revenue was $295 million, with a high percentage of this recurring revenue.

The company believes that the announced separation will enable IP Licensing business to pursue a broader horizontal licensing strategy and capitalize on emerging growth opportunities. The ability to pursue an independent strategy going-forward will allow the IP Licensing business the freedom to focus on innovating around the new frontiers of video entertainment and communications which are developing beyond our traditional footprint and help to usher in the next phase of the consumer video experience.

The separation will enable the IP business to strategically reinvest in its own business, not only to solidify its strong, existing foundation, but also to appropriately pursue new long-term growth opportunities.

Nickelodeon India’s Sonic to Premiere ‘Golmaal Jr.’ on 13th May 2019

Rutika Malaviya
-
0
Nickelodeon India’s Sonic to Premiere ‘Golmaal Jr.’ on 13th May 2019

Nickelodeon Sonic, India’s first channel for the action-loving generation, will premiere Golmaal Jr., a brand-new animated series based on the Golmaal movie franchise, on Monday 13th May 2019 at 1:30pm! Following launch, new episodes will air daily at 1:30pm on Sonic Gang.

Golmaal Junior will have the same format as the movies and will have three central characters: Madhav, Gopal and Lucky. The show will release in May on Sonic channel and will have the plot of two mischievous but poles apart rival prank gangs fighting against each other in a comic way.

Golmaal Jr. won’t be Rohit Shetty’s first forray into television, with the film director and producers’ Singhamfilm series also being adapted into a animated series for kids, titled Little Singham.

The show features younger, animated versions of the lead characters from the Golmaal universe: Gopal, Lucky, Laxman, Laxman 2 and Madhav. The series has been produced by Rohit Shetty Picturez in association with Reliance Animation.The series follows the adventures of five eccentric friends, Gopal (Ajay Devgn), Lucky (Tusshar Kapoor), Madhav (Arshad Warsi) and two Laxmans (Shreyas Talpade and Kunal Kemmu).

Nickelodeon said that the show will “revolve around the two prank gangs of Gopal and Madhav indulging into fun, chaos and drama”.

 

 

Reliance acquires toy maker Hamleys

Rutika Malaviya
-
0
Reliance acquires toy maker Hamleys

Reliance Brands Limited (RBL), a subsidiary of Reliance Industries and C Banner International Holdings, has signed a definitive agreement for Reliance Brands to acquire 100% shares of Hamleys Global Holdings Limited for a cash consideration of GBP 67.96 million.

HGHL was incorporated on August 3, 2012 in England and Wales and together with its subsidiaries is a retailer of toys under the world-renowned brand “Hamleys”.Hamleys is more than 250 years old and was founded in the year 1760. It currently has 167 stores across 18 countries. Reliance Lifestyle Holdings Limited, a subsidiary of the Company, runs and operates the Indian franchise of the Hamleys brand and has 88 stores in India. This acquisition will catapult RBL to be a major player in the global toy retail industry.

Darshan Mehta, president and CEO, Reliance Brands, said, “Over the last few years we have built a very significant and profitable business in toy retailing under th Hamleys brand in India. The 250-year old English toy retailer pioneered the concept of experiential retailing, decades before the concept of creating unique experience in brick and motor retailing become the new global norm. The worldwide acquisition of new iconic Hamleys brand and business places Reliance in the frontline of global retail. Personally, it is a long cherished dream come true.”

Currently, RIL retail arm Reliance Retail has the licence to sell Hamleys’ products in India.

Hamleys is the oldest and largest toy shop in the world and one of the world’s best-known retailers of toys. Founded by William Hamley as “Noahs Ark” in High Holborn, London, in 1760, it moved to its current site on Regent Street in 1881. This flagship store is set over seven floors, with more than 50,000 lines of toys on sale. It is considered one of the city’s prominent tourist attractions, receiving around 50 lakh (five million) visitors each year.

Disney unveils release date for three films

Rutika Malaviya
-
0
Disney unveils release date for three films

The Walt Disney Studios has unveiled its upcoming slate following the recent acquisition of the Fox film studios, including changes to previously dated films and a number of major additions.

The Walt Disney Studios’ 2019 summer slate includes Disney’s Aladdin on May 24, Fox’s Dark Phoenix on June 7, Pixar’s Toy Story 4 on June 21, Fox’s Stuber on July 12 and Disney’s The Lion King on July 19. Fox 2000’s The Art of Racing in the Rain moves up to August 9, and Fox Searchlight’s Ready or Not will release on August 23, while three films move to later dates: Ad Astra (September 20, 2019), The New Mutants (April 3, 2020) and Artemis Fowl (May 29, 2020).

The Studios’ 2019 slate rounds out with Fox’s The Woman in the Window on October 4 and Ford V. Ferrari on November 15, Disney’s Maleficent: Mistress of Evil on October 18 and Disney Animation’s Frozen 2 on November 22, Star Wars: The Rise of Skywalker on December 20 and Blue Sky Studios’ Spies in Disguise, moving from September to Christmas. Among early 2020 titles are Fox’s Underwater on January 10, a new Kingsman movie on February 14 and Call of the Wild on February 21, followed by Pixar’s Onward on March 6 and Disney’s Mulan on March 27.

The updated calendar also sets release dates for major franchises . With Star Wars: The Rise of Skywalker bringing the original Skywalker Saga to its conclusion, three new as-yet-untitled Star Wars films will release on the pre-Christmas weekend every other year beginning in 2022. Four forthcoming Avatar films, expanding the vibrant world of Pandora, will release on the pre-Christmas weekend every other year beginning in 2021.

“We are excited to put in place a robust and diverse slate that lays the foundation of our long-term strategy, bringing together a breadth of films from Disney, Pixar, Marvel, Lucasfilm, Fox, Fox Searchlight and Blue Sky Studios to create an extraordinary collection of cinematic experiences for audiences around the world,” said Cathleen Taff, president, Theatrical Distribution, Franchise Management, and Business & Audience Insights, The Walt Disney Studios. “

Chhota Bheem – Kung Fu Dhamaka ready to hit theatres on 10th May

Rutika Malaviya
-
0
Chhota Bheem – Kung Fu Dhamaka ready to hit theatres on 10th May

Directed by Rajiv Chilaka, produced by Green Gold Animation, Chhota Bheem – Kung Fu Dhamaka is ready to hit theaters on the 10th of May. This is a 3D stereoscopic movie which is best experienced in theaters and to be enjoyed by the entire family.

The Movie
Chhota Bheem Kungfu Dhamaka is the biggest animation venture.While the movie has its elements of fun, action, drama etc. the key messages been conveyed to the kids are about friendship and the ability to take care of your loved ones.

With his striking Kung Fu moves in the film, Bheem is now more agile and appealing as heembarks on a new adventure in the Land of the Dragon to take part in the biggest Kung FuCompetition. When Bheem is called upon to help rescue the princess from the Emperor’s arch nemesis Zuhu, he along with his Dholakpur team take up the rescue mission.

The company has also partnered with Sony Music, to release the music of the iconic film franchise, Chhota Bheem – Kung Fu Dhamaka. The songs was sung by Daler Mehndi and Sunidhi Chavan.

Chhota Bheem merchandising programme
“At Green Gold, we love ideating unique and exciting toys; Action Plush and Floppy Ears are twosuch effort. Both the merchandise are the first of its kind and I am sure kids would love it and own it. Chhota Bheem is one of the biggest kid’s brands in India and we are excited to get the new range of plush launched close to the movie release,” said Samir Jain, COO and Executive Director, Green Gold Animation Pvt Ltd.

Samir Jain added, “We look forward to introducing more such plush and new toys for Chhota Bheem and Chutki fans. For Kungfu Dhamaka, we have an exclusive range of more than 20 merchandise under plush, school bags, skates and role play,besides apparels.”

Overseas plans
The company is looking at taking movie across the globe. The company is also eager to show case Indian animation talent and are ready to make international class animation movies.

Chhota Bheem mobile game
Kung fu Dhamaka mobile game is an extension of the movie where a player can get trained andplay story mode as Chhota Bheem or simply play single player mode where the player canchoose to play as and against any character from the upcoming movie.This is an intense action game where the player has to use a lot of moves, combos and power moves to defeat the opponents. This is going to be the first real-time multiplayer game from India. Given the excitement around the game, the company is targeting all age group especially children.

MSPL associates with Mattel India for Complan brand promo

Rutika Malaviya
-
0
MSPL associates with Mattel India for Complan brand promo

Momentum Solutions Private Limited (MSPL) has been announced its association with Mattel India to work on Development & Supplies of successful promotional merchandise for F.Y 18-19. With Barbie Figurine Stamper & Hot wheels Cars for brand Complan. A major successful promo in FMCG Pan India. Momentum Solutions had undertaken the license to develop and supply the promotional material to Kraft Heinz need to create the promo.

MSPL specializes in providing services like Promotional Merchandise (Corporate Promotions / Promotional Marketing), Product Licensing, Branding and Promotions and Cosmetic Packaging.

1...444546...297Page 45 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved