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Motu Patlu wax statues to grace Madame Tussauds in Delhi

Rutika Malaviya
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Motu Patlu wax statues to grace Madame Tussauds in Delhi

Kids magazine Lotpot’s characters Motu Patlu who have been entertaining kids on Nickelodeon are set to be the first Indian animated characters to have their wax statues at Madame Tussauds in Delhi. The cartoon characters are all set to get waxed today.

The association between Lotpot and Nickelodeon has created a vibrant ecosystem around the Motu Patlu franchise that keeps growing in scale and reach by the day.

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, said: “Motu Patlu since its television debut on Nickelodeon 7 years ago has gone on to be a global phenomenon, much loved and adored by kids. Taking the characters out of television screens into theatricals, consumer products and games have all added to the allure of the characters and helped forge an everlasting bond with kids.”

PK Bajaj – Editor, Owner of Lotpot Group, said, “It always feels very nice to see and experience the love and affection of people have for our characters Motu Patlu. We are happy now fans of Motu Patlu can meet and see their Hero’s in person.”

Aman Baja – Publisher / owner of Loptot, said, “The figures have come our very nice they look so alive as if they will start talking. We cannot wait to see Kids reactions when the will see their HERO’S in person. Great Job done by Merlin team.”

Viacom Nickelodeon Consumer Products announces first licensing partners for Blue’s Clues & You!

Rutika Malaviya
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Viacom Nickelodeon Consumer Products announces first licensing partners for Blue’s Clues & You!

Viacom Nickelodeon Consumer Products (VNCP) announced the first licensees for Nickelodeon’s Blue’s Clues & You!, a reboot of the groundbreaking curriculum-driven interactive series Blue’s Clues. Just Play will be the global preschool toy partner for plush, figures, playsets and role play, Vtech will be the global partner for early learning toys, and Cardinal will manage games and puzzles. Blue’s Clues & You! will be featured at VNCP’s Licensing Expo booth (#O180), June 4–6, in Las Vegas, NV.

“Blue’s Clues & You! is quickly building buzz and excitement, and we are so proud to reintroduce this iconic show to a new generation of kids, and also to terrific licensing partners who can bring these beloved characters to life through product,” said Jennifer Caveza, Senior Vice President, Toys, Viacom Nickelodeon Consumer Products. “Blue’s Clues was Nickelodeon’s first ever billion-dollar consumer products brand, and there’s already a ton of excitement with retailers for this dynamic new take on the franchise.”

Blue’s Clues & You! will have a new generation of preschoolers searching for clues with beloved puppy Blue and feature a new host, Joshua Dela Cruz, and a refreshed signature look. In each episode, Blue invites viewers to join them on a clue-led adventure to solve a daily puzzle. With each signature paw print, Blue identifies clues in her animated world that propel the story and inspires viewers to interact with the action. Three episodes of the series will debut on Walmart’s video service, Vudu, prior to its launch on Nickelodeon in November.

The original Blue’s Clues series launched in September 1996 to critical praise from educators, parents and preschoolers and ran for six groundbreaking seasons. Created by Traci Paige Johnson, Todd Kessler and Angela C. Santomero, Blue’s Clues drew acclaim for its unique interactivity that helped change the way kids watch television and has remained one of the most popular preschool shows of all time. The landmark series also raised the bar in preschool television by exploring advanced subject matter such as sign language, geography, physics, emotions and anatomy.

Genius Brands International apppoints studio veteran Jeff Shapiro as VP of Retail Development

Rutika Malaviya
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Genius Brands International apppoints studio veteran Jeff Shapiro as VP of Retail Development

Genius Brands International, Inc. “Genius Brands” (Nasdaq:GNUS) has announced the appointment of licensing industry veteran Jeff Shapiro as Vice President of Retail Development. The announcement was made by Genius Brands’ SVP of Global Consumer Products, Lloyd Mintz, to whom he will directly report.

Shapiro, who has held positions at Warner Bros. Entertainment, 20th Century Fox, Sony Pictures Entertainment, and The Walt Disney Company, will work closely with Mintz to build retail partnerships and programs for each of the company’s brands, including Rainbow Rangers, airing on Nick Jr. in the U.S. and recently greenlit for season two by Nickelodeon with an upcoming U.S. retail launch; and Llama Llama, starring Jennifer Garner, available on Netflix with season two in production.  Additionally, strategic retail initiatives will be implemented for the relaunch of the award-winning Baby Genius® brand, as well as Thomas Edison’s Secret Lab, Warren Buffett’s Secret Millionaires Club, and other brands in development.

“Jeff brings a breadth of knowledge and wealth of experience in the licensing, merchandising and retail business that is unparalleled, working on such brands as Harry Potter, Batman, DC Comics, Marvel, LEGO, The Simpsons, Strawberry Shortcake, and Scooby-Doo, among others,” stated Mintz. “We are fortunate to have an executive of his caliber to drive our retail programs as we begin launching our flagship properties, Rainbow Rangers and Llama Llama, into the marketplace in 2019 and 2020.

“I have a lot of respect for Lloyd’s expertise as well as the many successes that Andy has had over his impressive career,” commented Shapiro. “I am genuinely thrilled with the growth opportunity Genius Brands represents as I work with a stellar team to develop and execute the retail launches for these highly-anticipated properties,” commented Shapiro.

Herschend Entertainment Studios appoints Alpha Group as global master toy partner for Chuggington animated series

Rutika Malaviya
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Herschend Entertainment Studios appoints Alpha Group as global master toy partner for Chuggington animated series

Herschend Entertainment Studios™ (“HES”) announced that production has commenced on season six of their popular children’s series, Chuggington, and that Alpha Group has been appointed as the global master toy partner in a multi-year collaboration to deliver an innovative range of Chuggington toys to fans around the world.  The new season and toy line will debut in 2020. HES acquired Chuggington from Ludorum PLC in December 2018.

Alpha Group, the leading toy and animation company in China with ten global offices and distribution to over 100 countries, will serve as the global master toy partner and distributor for Chuggington.  A broad range of toys across vehicles, track sets, radio control, plush, games, electronics, smart toys, novelty, and seasonal products are all in development.

Celebrating its 10th anniversary in 2020, Chuggington is enjoyed by pre-schoolers on A-list broadcast networks and key streaming platforms in over 178 countries across the globe, and the brand has generated over $1 billion at retail from licensed products.  The toy launch spearheads the licensing and retail program for Chuggington, which will be fully coordinated with the content focus from season six, offering new and exciting creative opportunities to bring the Chuggington franchise to life.

Award-winning and Emmy Award-nominated Michael G. Stern (Doc McStuffins, Sofia the First, Jake and the Neverland Pirates) will serve as the head writer and co-executive producer for season six, together with key creative and production personnel from earlier seasons.  Julie Phillips, Herschend Entertainment Studios’ Vice President, will also serve as executive producer.  Consisting of 52 x 10’ animated episodes, the new season features a fresh approach with new formats, elements, and storytelling styles.

“Following Herschend Entertainment Studios’ acquisition last year of the globally beloved property Chuggington, we are investing heavily to develop the brand as a true evergreen franchise,” commented Phillips.  “We couldn’t be more thrilled to partner with a best-in-class company like Alpha Group with their innovation, state-of-the-art design capabilities and manufacturing facilities, and a global footprint. Additionally, we have Michael Stern, an A-List preschool showrunner, and premiere media partners around the world.  As we celebrate Chuggington’s tenth anniversary in 2020 and prepare to move the property into its second decade, we are perfectly aligned with our partners to ensure that we continue to refresh and grow the brand to entertain children for years to come.”

“Chuggington’s heritage as a beloved animation and strong consumer products brand was reason enough, but Herschend’s passion and vision for the global franchise is what makes this opportunity so exciting,” said Mark Slater-Hyndman, Head of UK & Ireland for Alpha Group. “At Alpha, we are honored to be able to bring fans into the World of Chuggington like never before, through innovations that will surprise and delight.”

In season six of Chuggington, a 3D visual of the fictional world of Chuggington will be revealed, inviting audiences to join the well-known trio of young, trainee trains, the eager Wilson, loyal Brewster, and daring Koko, as they embark on exciting adventures and learn valuable lessons about teamwork, friendship, and fun.  A series of 26 x 1.5’ animated/live-action hybrid shorts will be simultaneously produced in support of the new season to allow for increased audience interaction with the world and characters of Chuggington.

Fan engagement for Chuggington is high across digital with over 1.5 billion watch time minutes on YouTube and 22% year-on-year growth. Over 45 million apps have been downloaded to date. HES has developed plans to extend the brand’s reach by leveraging both its global fan base and Herschend’s portfolio of media, themed entertainment, and experience-based businesses.

Chuggington complements HES’s inaugural preschool property Splash and Bubbles, the hit PBS KIDS series, produced in partnership with The Jim Henson Company.  HES is also developing The Keys to the Kingdom, the New York Times bestselling seven-book series by author Garth Nix, to which the company acquired film and TV rights.

Amara Muzik partners with Believe as strategic partners in audio video

Rutika Malaviya
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Amara Muzik partners with Believe as strategic partners in audio video

Amara Muzik Pvt. Ltd., well-known regional music label headquartered in Chennai, has entered into a strategic partnership with Believe to distribute Amara Muzik’s, Audio and Video content on Music Platforms Worldwide.

Believe will expand the geographic markets of Amara Muzik that owns copyrights to a large catalogue of Bengali, Odia, Chattisgarhi and Rajasthani Film and Independent music.

Commenting on this deal, Amara Muzik’s Managing Director and serial entrepreneur Mr. Naveen Bhandari said “We have been associated with Believe for many years now in scattered different ways. This deal will ensure we consolidate and use Believe’s commendable services to expand and grow our reach. With big plans in mind for the Independent Music Industry in the regions in Bengal, Odisha and Rajasthan, we are glad that Believe can help us reach out to the right audiences in every part of the world.”

KGV Kiran Kumar, Believe India, Head of Sales & Distribution said, “Believe from its inception is known for its ability to deeply engage with labels and artists providing highest level of services led by people from the front and driven by technology at the core. We see tremendous opportunity in regional language for the coming years and this partnership with Amara Muzik will help us consolidate our leadership position.”

Amara Muzik will aggressively focus and acquire content in regional languages in the coming years.

Believe is the leading fully independent digital distribution and label services company for artists & labels worldwide. Believe’s mission is to best serve All Artists and Labels with care, transparency, fairness, expertise and innovation in all local markets around the globe. They provide dedicated local & international campaign management, trade & digital marketing services, comprehensive video management & distribution, synchronization, neighboring rights.

Cartoon Saloon launches ancillary rights division ahead of Las Vegas Licensing Expo 2019

Rutika Malaviya
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Cartoon Saloon launches ancillary rights division ahead of Las Vegas Licensing Expo 2019

Four-time Academy Award®, Golden Globe®, BAFTA and Emmy-nominated animation studio, Cartoon Saloon, is forming an ancillary rights division, and will attend Las Vegas Licensing Expo for the first time in partnership with Dentsu Entertainment USA to explore licensing and merchandising opportunities for its original IP, headlined by the upcoming and eagerly awaited animated feature, Wolfwalkers.

Set in 17th century Ireland at a time when wolves were evil creatures, Wolfwalkers tells the story of a young apprentice hunter who goes to Ireland with her father to wipe out the last pack.

Cartoon Saloon and Dentsu will offer a sneak peek of Wolfwalkers at the Licensing Expo starting on June 4th. Opportunities across all categories of licensing will be explored with a key focus on toys, publishing, and live-experiential events.  Additional properties to be presented at Licensing Expo include The Secret of Kells, Song of the Sea, and The Breadwinner, each Oscar® nominated in the Best Animated Feature category, as well as the Emmy-nominated TV series, Puffin Rock, and a look at new early stage projects.

Dentsu Entertainment USA, a content production and rights management arm of the Japanese media conglomerate Dentsu, Inc., continues to focus on building unique entertainment-based business strategies for its clients and partners.  In Japan, Dentsu recently announced Cardcaptor Sakura: The Enchanted Museum, and is exploring similar opportunities for Cartoon Saloon properties.

“We have come to know the people at Dentsu, both in Los Angeles and Tokyo very well over the last few years and now together with Dentsu, we can achieve an immediate presence in North American, European and Asian markets for our new ancillary rights division,” said Gerry Shirren, Managing Director of Cartoon Saloon.  “We are pleased to be finally launching this new relationship.”

“Cartoon Saloon has carved-out a special place in the international animation industry with their original concepts, powerful story-telling, and illustrative style,” commented Marc Harrington, EVP of Global Strategy & Development, Dentsu Entertainment USA. “Given the upcoming release of Wolfwalkers, this is the perfect time for the company to launch their new division and we are proud to partner with them to grow their brands and seek-out partners who will extend authentic engagement with their well-loved characters.”

Brian Tyrrell, Cartoon Saloon’s newly appointed General Manager, Licensing & Merchandise, who has an extensive background representing European manufacturers in the Toy, Homewares and Gift Markets, will work closely with Dentsu.  At Licensing Expo, the team will be in the executive suites section located on the show floor.

Evolution USA aapointed as licensing agency for Just Play’s Hairdorables brand

Rutika Malaviya
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Evolution USA aapointed as licensing agency for Just Play’s Hairdorables brand

Evolution USA, the premier global licensing and brand management firm based in Calabasas CA, announced that it has been appointed to develop and manage a full scale licensing program for Just Play’s best-selling girls collectible doll brand, Hairdorables.  The brand is targeted to girls ages 5-9 and was the #1 fastest growing small doll property in 2018. Hairdorables Dolls were selected in 2019 as a Toy Of The Year Finalist for Doll of the Year.  The announcement was made today by Travis J. Rutherford, Founder and Chief Revenue Officer at Evolution.

“Hairdorables is a fresh new take on the traditional small doll play pattern, combining big hair play, surprise unboxing and collectability of characters that embrace individuality, creativity, friendship, living in an animated version of today’s creator community. The core toy line from Just Play is already a major success at key retailers throughout the world, with sales of over 5 million units in less than a year in over 30 countries. Noah and the rest of the Hairdorables squad are poised to take significant market share in the girl’s aisle on a global scale,” commented Rutherford.  “We are excited to build a strategic and sustainable licensing and promotional program for the Hairdorables brand, with the full support of the entire team at Just Play”.

The brand will be heavily supported with an “always on” content strategy including a short form series, animated vlogs, toy play videos and how-to tutorials, combined with television advertising, national television appearances, social media and many future waves of collectible products. Based on recent NPD sales results for the core toy line, we anticipate very meaningful product opportunities across a variety of categories, including apparel, accessories, stationery & back to school, social expression & party goods, arts & crafts and health and beauty and are seeking best in class licensees and retail partners to expand the product offering to Hairdorables fans globally.

“The full service solution and deep industry experience that the entire Evolution team brings to Just Play is a perfect fit with our goal of building out a long term global brand. We are thrilled to be working with Evolution to expand the Hairdorables franchise,” said Geoffrey Greenberg, Co-Founder at Just Play.

Evolution will provide Just Play with development and execution of a multi-category licensing program, international territory management, retail development and promotional partnerships.

Cartoon Network announces new and expanded Rick and Morty product collaborations

Rutika Malaviya
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Cartoon Network announces new and expanded Rick and Morty product collaborations

As fans eagerly await the recently-revealed November 2019 return of Adult Swim’s Rick and Morty, Cartoon Network Enterprises (CNE) has announced a robust lineup of new licensing and merchandising partnerships, which will launch throughout 2019. The pop culture phenomenon, which was awarded 2018’s Top License of the Year Award, continues to be a dominating force in both entertainment and consumer products.

With over 500 products launching this year alone, the 2019 LIMA Award-nominated property has expanded into new categories such as bicycles, custom jewelry and pet products, among others, most launching around the November premiere. CNE continues to focus on bringing Rick and Morty fans personalized products tied to their favorite episodes and events, creating unique and exciting ways for consumers to engage with the series beyond programmatic windows. The expansive release slate of consumer products showcases the reach of the show’s fandom through various categories including apparel, accessories, home decor, publishing, toys, games, electronics and more.

Key collaborations coming throughout 2019 include:

King Ice – Considered the leading street wear jewelry brand in hip-hop culture, King Ice will bring Rick and Morty to life in an brand-new way. Offering the first-ever jewelry collaboration between the two brands, the collection will include 3D-designed iced out pendants and rings featuring the cast of characters, with an anticipated release in August 2019.

Sprayground – The rebel backpack company with a commitment to counter culture expands its existing Adult Swim partnership with a collection of edgy, color-soaked bags inspired by the show.

MeUndies – Launching October 2019, the limited-edition MeUndies x Rick and Morty collection will be available in the brand’s softer-than-soft underwear and loungewear for men and women. This limited-edition fan art inspired design features hand-drawn, original artwork of the show’s iconic characters and beloved villains in one of MeUndies’ community’s most requested prints.

Silver Paw – Rick and Morty pet lovers will be able to express both their fandom for the series and passion for their furry companions with this first-time collaboration launching Fall 2019. The line will include dog and cat apparel, toys, collars, leashes, treats and more available in select retail stores across North America.

State Bicycle Co. – Combining quality urban cycling with premium design, this Rick and Morty limited-edition collection will include bikes, jerseys and accessories including water bottles and bar tape. Products will be available in US and Canada at authorized dealers and on statebicycle.com with an anticipated launch in Q3 2019.

Teenage Engineering – Emmy™ Award-winning producer Justin Roiland will step into the role of inventive mad scientist with Swedish consumer electronics company Teenage Engineering. Together, they  created a limited-edition pocket operator (PO-137), a vocal synthesizer and sequencer with built-in microphone offering 8 different voice character sampling options, all voiced by Roiland himself plus custom Rick and Morty visuals for each. Other features of the operator include animated LCD display, folding stand, 120-seconds sample memory, alarm clock and much more. The pocket operator will be available online starting in July at rickandmorty.com & www.teenageengineering.com as well as available in store later this fall. It will be sold for $129.

Wizards of the Coast – The world’s greatest roleplaying game meets television’s most dysfunctional family! What could possibly go wrong? Coming this fall, D&D has partnered with Cartoon Network Enterprises to bring this boxed set blending the world of Dungeons & Dragons with the mad narcissistic genius of Rick Sanchez’s power-gaming sensibilities, and it includes everything a Dungeon Master needs to channel their inner mad scientist and run a rickrolling adventure for up to 5 players, levels 1-3.

Plus, the fan-favorite crossover comic mini-series continues with Rick and Morty™ vs. Dungeons & Dragons II: Painscape from Oni Press, Wizards of the Coast, IDW Publishing and CNE, with the first issue release on September 18 and 3 more issues to follow.

Once upon a game, Rick, Morty and the Smith family went on magical D&D adventures… now, magical D&D adventures are coming to Earth, and no one will survive the Painscape!

The world’s greatest role-playing game returns to plague the world’s most dysfunctional animated family! Fan-favorite dice-dependent Jim Zub (Samurai Jack, Savage Sword of Conan) re-teams up with Eisner-nominated cartoonist Troy Little (Fear and Loathing in Las Vegas, The Powerpuff Girls) to destroy Adult Swim’s pop culture juggernaut and the best-selling role-playing game that once used the term “THAC0.”

In addition to the Dungeons & Dragons comic book collaboration, Oni Press will reach another milestone with the release of issue #50 of the ongoing Rick and Morty comic book series on May 29. Just revealed last week, the landmark issue will include two very special variant covers of Rick and Morty creators and executive producers, Dan Harmon and Justin Roiland, from artist Julieta Colás. Issue #50 will be 49-pages in length, with 40 pages of story and a total of three covers.

Key Rick and Morty Collaborations Already Released in 2019:

Primitive Skate – The Los Angeles-based skating company’s  Rick and Morty partnership includes skateboards, apparel, accessories, stickers and much more. See the complete line here.

Stance – This is the first collaboration between Adult Swim and Stance, the US sock, underwear and t-shirt brand, launching a two-style Rick and Morty sock collection. One pair features Rick and Morty as space aliens while the second pair features the famous Szechuan Dipping sauce and nuggets.

BlackMilk – The premiere clothing brand known for standout printed apparel developed a global 19-piece collection that includes Rick and Morty inspired dresses, blouses, swimwear, t-shirts and more. See the complete collection here.

Diadora – The Italian athletic shoe, clothing and accessory company will release the second wave of its Rick and Morty collection which first debuted in November with a sold-out two sneaker pack.

Elevenparis – The Parisian read-to-wear streetwear brand gives fans a collection of t-shirts and hoodies, available internationally online here and in brick-and-mortar Elevenparis stores across France.

Cottonwood Media appoints Retail Monster as UK Licensing agent for Find Me In Paris

Rutika Malaviya
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Cottonwood Media appoints Retail Monster as UK Licensing agent for Find Me In Paris

Premium European Kids content producer Cottonwood Media, (a Federation Kids & Family company), has appointed Retail Monster as exclusive UK licensing agent for the hit tween drama series Find Me in Paris.

Retail Monster will be responsible for the development of Find Me in Paris branded licensed products and merchandise throughout the United Kingdom (England, Scotland, Wales, & Northern Ireland).

The deal was brokered by Ana Micoud, who leads Cottonwood’s licensing business through her company The Wizards.

“We were looking for an agency with a proven-track record and an in-depth knowledge of UK retailer’s needs, in order to explore the rich consumer product potential of this fabulous hit show.  With Retail Monster, we feel we have struck the right partnership for the UK market, and look forward to seeing the successful broadcasting appeal of Find Me in Paris translate into iconic and targeted merchandise over the coming months,” said Ana Micoud, Founder, The Wizards.

The roll-out of licensing activities for the Find Me in Paris brand in the UK will be managed by Gemma Witts, who joined Retail Monster from CPLG during which time she built strong relationships with major UK retailers and oversaw a diverse portfolio of entertainment brands such as Despicable Me and Minions, Care Bears, and Sesame Street, to name a few!

“We are excited to be working with Cottonwood Media and to support the Find Me in Paris licensing programme throughout the UK.  The strong ratings for the show on Nickelodeon and the brilliant content plan in place for this brand, will help drive a great programme offering a very fresh and new brand for the Girls and Tween space.  We look forward to delivering product and retail partnerships that really capture the empowering spirit of Find Me in Paris,” said Gemma Witts, Managing Director for Europe, Retail Monster.

With Season Three commencing principal photography in July, Find Me in Paris, which first premiered in the UK on Nickelodeon in September 2018, features an all-round international cast including British actors Isabelle Allen, (Netflix’s Safe, Les Misérables), and Jake Swift (Molly Moon and the Incredible Book of Hypnotism).

FIND ME IN PARIS is a premium hit tween series that combines world-class ballet, modern dance, drama and comedy.  It follows the story of Lena Grisky, a time-travelling ballet dancer from 1905 Russia trapped in modern day Paris, and the many dilemmas she faces finding her place between two worlds.   In Season Three, the stakes are even higher as Lena seeks to find the answers to all the big questions about who she is and why everyone is so interested in her and her timepiece. When Lena and her friends attend a dance workshop in the South of France, they’ll have to fight for the only spot available in the Company. But how will Lena react when the Time Bureau will come for her and try to bring her back to 1905 again?

FIND ME IN PARIS is produced by David Michel, Zoé Carrera Allaix, Cecile Lauritano, Cottonwood Media, and co-produced with ZDF, ZDF Enterprises, B-FILMS and the Opera National de Paris.  Written, and co-executive produced by Jill Girling and Lori Mather-Welch (creators of Nickelodeon’s hit series Ride), with Leila Smith as Executive Producer, FIND ME IN PARIS is directed by Matt Bloom (Emmy Award-Winning Hank Zipzer, and Disney’s The Lodge), along with heavyweight Irish directing team Ronan and Robert Burke (TV3’s hit show Ed Rock, Netflix’s Free Rein, animated series Roy and Damo & Ivor: The Movie).

FIND ME IN PARIS is distributed worldwide by Federation Kids & Family (excluding Germany, GST and Scandinavia which is handled by ZDF Enterprises).  Various seasons of the 12-million-euro time-traveling ballet series have already been snapped up by a plethora of international broadcasters such as France Télévisions and Disney (France and Italy), NBC Universal and Hulu (USA), ABC (Australia), VRT (Belgium), RAI (Italy), Quebecor (French speaking Canada) , HBO (Portugal), Hot TV (Israel), and SVOD service Showmax (South Africa), to name a few.

INOX to screen ICC Cricket World Cup matches live on cinema screens

Rutika Malaviya
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INOX to screen ICC Cricket World Cup matches live on cinema screens

The fastest growing cinema chain of the country, INOX Leisure Ltd (INOX) is all set to offer an unprecedented stadium-like experience to the cricket fans of India with the screening of LIVE matches of the ICC Cricket World Cup 2019 on cinema screens. The 12 th edition of ICC Cricket World Cup hosted by England & Wales, is beginning on 30 th May, 2019 with the Final scheduled on 14 th July 2019. Being the only multiplex operator in the country to screen LIVE matches of ICC Cricket World Cup, INOX will showcase all the 9 league matches to be played by Team India, along with the Semi-Finals, Final and few marquee league matches. INOX will screen the LIVE matches at multiplexes in Mumbai, New Delhi, Kolkata, Bengaluru, Pune, Jaipur, Indore, Vadodara, Surat, Noida, Gurgaon and Faridabad.

INOX’s initiative of screening LIVE matches will be a boon for the fans who wish to experience the stadium-energy in a carnival –like atmosphere. The comfort of the cinema hall in an air- conditioned environment will add to their overall cricket watching experience. Fans will be able to enjoy INOX’s sumptuous food-combos and delectable gourmet options served at the multiplexes while enjoying the matches.

Alok Tandon, CEO – Inox Leisure Limited said, “This Cricket World Cup, INOX will be India’s cinematic cricket stadium, offering a thrilling and an unparalleled experience to the cricket fans. Cricket is a religion in India and World Cup is one big festival and we are glad that we will be able to generate the excitement and energy, much similar to watching a match LIVE in a stadium. We are waiting to see hundreds of Indian cricket fans, watching the matches together, in the comfort of our auditoriums, and cheering for Team India. Our giant screens across the country will take the anticipation around Team India’s matches and the hysteria of the Cricket World Cup to an all new level. We have been innovating with our content offering and the screening of World Cup matches is a massive milestone in this endeavour. We are sure that our beloved patrons are going to throng our multiplexes to feel this sporting thrill.”

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