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The Comedy Network’s #1 Original Series, CORNER GAS ANIMATED, Returns Canada Day

Brent Leroy announced on CTV’s YOUR MORNING, Season 2 of CORNER GAS ANIMATED arrives on The Comedy Network this Canada Day, with a special guest star appearance from Michael J. Fox. The most-watched original series of all time on Comedy, CORNER GAS ANIMATED returns for Season 2 on Monday, July 1 with two back-to-back episodes beginning at 8 p.m. ET/PT.

The new 11-episode, half-hour season sees Brent (Brent Butt), Hank (Fred Ewanuick), and Emma (Corrine Koslo) compete to make viral videos; Karen (Tara Spencer-Nairn) and Davis (Lorne Cardinal) trying to scam the town at the annual Turkey Shoot; Wanda (Nancy Robertson) going power mad during Darts Night; Oscar (Eric Peterson) launching an eyebrow-raising website for the local paper; and Lacey (Gabrielle Miller) organizing a Bachelor auction and attracting high bids for Brent.

In the season premiere, “Dream Waiver,” (Monday, July 1 at 8 p.m. ET/PT) Brent recruits Wanda to help him figure out recurring nightmares about being attacked by Michael J. Fox. Then, in an all-new episode at 8:30 p.m. ET/PT entitled “Drone and Dumber,” Brent gets a new drone that he uses to terrorize Oscar. Meanwhile, Wanda and Emma set out to test a turkey’s intelligence.

As previously announced, Season 2 of CORNER GAS ANIMATED features an all-star lineup of cameos from Prime Minister Justin Trudeau, Chris Hadfield, Russell Peters, Jann Arden, and EPIC MEALTIME’s Harley Morenstein.

Leading up to the two-episode premiere, viewers can spend their Canada Day in Dog River as Comedy delivers a catch-up marathon featuring every episode of Season 1, beginning at 8 a.m. ET and repeating at 1:30 p.m. ET on Monday, July 1.

The first season of CORNER GAS ANIMATED became a ratings hit after debuting in Spring 2018 with the most-watched series premiere in Comedy’s history and concluding the season as the most-watched series of the broadcast year on Comedy among total viewers and all key demos (A18-34, A18-49, and A25-54). CORNER GAS ANIMATED won the 2019 Canadian Screen Award for Best Writing, Animation for the episode “Squatch Your Language,” written by series creator and star Brent Butt.

HIP acquires global distribution rights to Alchemy II’s The Adventures of Teddy Ruxpin and T&B Media Global’s Friends

The Jim Henson Company’s recently relaunched distribution label HIP (Henson Independent Properties) has acquired the rights to distribute two new series, Alchemy II’s iconic classic The Adventures of Teddy Ruxpin, and T&B Media Global’s #Friends. The announcement was made today by Claudia Scott-Hansen, SVP Global Distribution, at The Jim Henson Company.

HIP is The Jim Henson Company’s third-party licensing banner formed initially in 2009 to acquire and service global media distribution and consumer products programs for entertainment properties and external brands.

The Adventures of Teddy Ruxpin, the immensely successful 65 x 22’ series that was part of the $7 billion retail property of the late 1980’s and 1990’s and one of TIME magazine’s top 100 properties of all time, complements the new CGI-animated preschool series that is currently in development with Henson and Alchemy II. In the original series, a young Teddy Ruxpin and his best friend, Grubby, follow an ancient map that leads them to a collection of crystals on the mainland of Grundo. With the help of their new friend Dr. Newton Gimmick, Teddy and Grubby discover the magical powers of this ancestral treasure and uncover an opposing organization with nefarious ambitions of its own. All of the episodes have been remastered in vibrant HD.

The CG-animated series, #Friends (52 x 11’), targeted to kids 6–11 years old, is a new character-driven comedy about three human kids—the Hash Taggers—on a mission to make friends with alien kids all across the universe and then share their findings via posts to kids on Planet Earth.  The action-packed series, funded by Thailand’s T&B Media Global, is created by Dan Clark and Oscar Covar, and is currently in production at Shellhut Entertainment for delivery in fall 2021.  In #Friends, every alien kid the Hash Taggers meet will pose the challenge: how does one communicate, make friends, and find common interests with kids who are – at least on the outside – seemingly so different than you are?  Different customs, funny alien biological quirks, and narrative events will create comedic mishaps, but will always lead to friendship in the end. It’s a wild adventure that is over-the-top, irreverent, and silly, yet sweet and aspirational.

“As an alternative smaller label managed by an extremely experienced, skilled and well-connected distribution team, HIP is well-positioned to represent a wide range of genres for the global audience,” commented Scott-Hansen. “The beloved Teddy Ruxpin is as relevant as ever to today’s kids, and the new original series, #Friends, provides a rich and immersive world of fresh characters with messages of unity, acceptance and friendship.”

Licensing Link to represent web and tourism phenomenon North Coast 500

Brand extension and strategy agency Licensing Link Europe has been appointed to manage global licensing for North Coast 500, the 516-mile-long coastal touring route through the Scottish North Highlands that has become an online and tourism phenomenon, on behalf of brand owner North Coast 500 Limited.

Since 2015, when just over 500 miles of stunning coastal scenery were documented and marketed as a road trip under the name the North Coast 500 (NC500), this Highlands coastal touring route has become a global phenomenon, building an audience reach in 2018 alone in excess of 3.3 billion people. The cumulative number is now at a staggering 8 billion from around the globe.

Website views have been followed up by visitors – thousands of them, keen to take part in what has been described in many publications as ‘the world’s best road trip’, offering views of some of the most glorious scenery the Highlands of Scotland has to offer.

This success of this approach has benefitted businesses across the North Highlands and established the NC500 as ground-breaking, both in terms of tourism in Scotland and as a business model for brand management, reach and boosting awareness.

North Coast 500 Ltd is a privately funded company whose primary aim is to grow the NC500 brand, its reach and its positive impact on tourism in the North Highlands, and to deliver outstanding economic impacts for the communities in the North. Using the trademark registrations North Coast 500 and NC500, it plans to deliver a licensing programme and partnerships programme with key brands to generate sustainable revenue.

Licensing Link Europe, a strategic brand extension and licensing agency, connecting licensees, retailers, promotional partners and consumers with an exciting mix of entertainment and lifestyle brands, will manage the campaign. Licensing Link’s initial focus will be on publishing, social expression – in particular stationery, calendars and diaries – and apparel – especially outdoor apparel. The campaign will make full use of the stunning imagery this extraordinary route has to offer in its style guide.

Ian Wickham, Director of Licensing Link Europe, says: “In the space of a few short years the NC500 has transformed the fortunes of an entire region, showing how to make an iconic destination and a tourism asset into a market-leading property without diminishing the qualities that make it special. The brand awareness that comes with this campaign and the NC500 name will boost the popularity of this wonderful destination and the revenue it earns for the region.”

‘Mighty Little Bheem’ India’s first animation show for children on Netflix now a global hit

India’s animation series ‘Mighty Little Bheem’ is now a win as Netflix’s first Indian original animation show for kids has become the first to break a geographical barrier in just over a month.

As per the video streaming service, the spin-off of Indian studio Green Gold Animation’s popular kids’ franchise ‘Chhota Bheem’ has become Netflix’s top preschool title globally. Even within the kids’ genre, ‘Mighty Little Bheem’ is the second most-watched original series globally, after ‘Boss Baby: Back in Business,’ a Netflix spokesperson said.

Launched on April 12, the series has 21 short videos (5-6 minutes each) and its YouTube trailer has crossed 22 million views. This is arguably the first Indian animation show that has found global reach and success. “Outside India, the series is globally popular. It’s being watched a lot in Colombia, Argentina and Chile, and the US,” a Netflix spokesperson said.

‘Chhota Bheem,’ which started in 2008, is India’s most successful animation franchise, with a TV show, films and merchandise. As per Showbiz 2.0, the latest report from GroupM’s ESP Properties, while being a household name in India, Chhota Bheem has also become the most talked about Indian character on the global stage.

 

Marcolin Group renews licensing agreement with Harley-Davidson

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Marcolin Group announced the renewal of the licensing agreement for the design, manufacturing and worldwide distribution of sunglasses and eyeglasses for Harley-Davidson Motor Co.

The agreement for Marcolin Group to produce Harley-Davidson branded eyewear for men, women and kids has been extended through Dec. 31, 2021.

Marcolin Group remains committed to faithfully incorporating the Harley-Davidson brand’s heritage into every frame produced with subtle call-outs to those same handcrafted parts that make Harley-Davidson motorcycles an enduring fixture on the world’s highways.

Cinépolis launches Bollywood inspired care campaign focussed on customer service

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees has launched a new campaign, highlighting their focus on customer service. A video capturing the essence of Cinepolites always going the extra mile provide the best customer service to its patrons, has been launched as a part of the campaign.

With the constant endeavour to offer World class cinema experience, Cinépolis has taken the route of hyperbole through a Bollywood themed musical video. The musical sees the Cinepolites make a note of every consumer reaction and need and be the first to cater to them through entertaining dance routines and stunts. This initiative intends to create an intimate connect with the consumers by showing that impeccable customer service is at the heart of the brand’s functioning.

Speaking on the landmark occasion of the mascot launch, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “Customers are at the centre of everything we do and as a brand we unite to go the extra mile to provide the best customer service in the Industry. Through our Care Campaign video, we want to directly connect with our patrons and showcase all we have to offer; once you step into the world of Cinépolis, we will take care of the rest!”

The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.

Inox Leisure partners with NBA as exclusive multiplex partner

Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune.

As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including co-branded inflatable and popcorn buckets, NBA posters and NBA jersey wall displays. Inox will also host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA players.

“This partnership with the NBA adds a global touch to our brand offering and a new dimension to Inox, and we invite our patrons across the country to come forward and experience the NBA for themselves,” said Alok Tandon, CEO, Inox Leisure.

Diane Gotua, VP – global business operations at NBA added, “This is an ideal way for us to generate awareness and engagement for the NBA at a large scale and reach new and existing fans alike across the country.”

IMG appointed as Bundesliga’s exclusive global licensing representative

IMG has announced its appointment as the exclusive global licensing representative for Bundesliga International, a subsidiary of the DFL association, which is internationally marketing the commercial rights of the Bundesliga.

IMG has agreed a multi-year deal with the league which is both the world’s best supported football league in terms of attendance, and the second biggest in terms of revenues.

The partnership will see IMG and the Bundesliga develop an innovative licensing programme designed to bring the league to consumers around the world in dynamic and engaging new ways, through a range of international distribution channels and high-quality product categories for men, women and children.

“To see the enthusiasm and professionalism shown by IMG throughout our initial discussions provided us with further evidence of the value and attraction of the Bundesliga internationally,” said Robert Klein, Bundesliga International CEO. “Their expertise, combined with a powerful brand like the Bundesliga, will create many more licensing opportunities as we work together to build a wide range of products for fans that will bring ‘Football As It’s Meant To Be’ to life.”

Sven Thierhoff, Vice President of Licensing, IMG, commented: “We are pleased to represent one of the best football leagues in the world. The Bundesliga has growing global appeal, which makes this an exciting challenge for us as we look to tap into a passionate and international audience.”

The agreement with IMG comes as the Bundesliga is experiencing rapid growth after embarking on an ambitious international expansion journey, with new offices opening in Beijing and New York complimenting its Singapore office which opened in 2012.

Engagement in the league continues to grow year on year across the world, with teams embarking upon tours to the likes of the USA, Asia and Africa in recent months. With the league broadcasted in 211 countries, it’s no surprise that the Bundesliga has been the fastest growing across social media in terms of fan numbers and engagement over the past two seasons, in comparison to the other top European leagues.

During what is unfolding to be one of the league’s most exciting seasons to date, the Bundesliga is working hard to fuel passion amongst existing fans and grow its fanbase, as well as participation and love for football around the world.

Licensing International Awards 2019: Winners Announced

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas.

“2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process, beginning with the 150 judges from around the world who had the difficult job of reviewing the 600+ entries we received. Congratulations to tonight’s winners, who showcase the creativity and innovation that makes our global industry tick.”

In addition to unveiling the winners across 23 categories, the ceremony also honored the lifetime achievements of Hall of Fame inductees Pam Lifford, President of Warner Bros. Global Brands & Experiences, and Michael Stone, Chairman and Co-founder of Beanstalk.

Eight licensing up-and-comers also received the Rising Star award – these young industry professionals were recognized for their early contributions to shaping the future of our industry.

Best Licensed Products

Apparel- Footwear- Accesories

SPIRIT HALLOWEEN FORTNITE COSTUMES & ACCESSORIES RANGE

 

APPLIANCE – AUTOMOTIVE – HOUSEWARES

ION AUDIO
FORD MUSTANG RECORD PLAYER

 

TOYS – GAMES – NOVELTIES: 0-12Y (TIE)

LEGO
HARRY POTTER RANGE

 

JAZWARES
FORTNITE LLAMA LOOT PIÑATA

 

APPS – SOFTWARE – VIDEO GAMES

KANO
HARRY POTTER CODING KIT

 

FOOD – BEVERAGE

RUPRECHT COMPANY
TONY ROMA’S RANGE

 

HEALTH & BEAUTY AIDS

ASOS/CREA COSMETICS CRAYOLA BEAUTY RANGE

 

HOME DÉCOR

CRATE & KIDS
SESAME STREET FURNITURE AND DÉCOR RANGE

 

PUBLISHING – BACK-TO-SCHOOL

MOLESKINE
SUPER MARIO

 

TOYS – GAMES – NOVELTIES: 13+

HASBRO
FORTNITE MONOPOLY

 

Best Licensed Brands

ART – DESIGN – CELEBRITY – FASHION BRAND

THE VERY HUNGRY
CATERPILLAR / WORLD OF ERIC CARLE

 

DIGITAL – APP – VIDEO GAME BRAND

FORTNITE
EPIC GAMES

 

 

CORPORATE BRAND

THE GOODYEAR TIRE & RUBBER CO.
THE GOODYEAR TIRE & RUBBER CO.

 

ENTERTAINMENT – CHARACTER BRAND: ANIMATED

L.O.L. SURPRISE
MGA ENTERTAINMENT

 

ENTERTAINMENT – CHARACTER BRAND: LIVE-ACTION

HARRY POTTER
WARNER BROS. CONSUMER PRODUCTS

 

FOOD – BEVERAGE – RESTAURANT BRAND

HERSHEY’S REESE’S
THE HERSHEY COMPANY

 

SPORTS – COLLEGIATE BRAND

NFLPA
NFLPA

 

OTHER WINNERS

LICENSED PROMOTION

HOME ALONE AGAIN
20TH CENTURY FOX / GOOGLE ASSISTANT

 

LICENSED COLLABORATION

THE PEANUTS GLOBAL ARTIST COLLECTIVE
PEANUTS WORLDWIDE

 

EXPERIENTIAL – LOCATION BASED INITIATIVE

CAMP MASTER CHEF
ERDANYA / ENDEMOL SHINE NORTH AMERICA

 

RETAILER FOR CHARACTER & ENTERTAINMENT

GALÉRIES LAFAYETTE
WIZARDING WORLD

 

RETAILER FOR CORPORATE

FOREVER 21
COCA COLA

 

NEWCOMER

FORTNITE
EPIC GAMES

 

HALL OF FAME INDUCTIES

Licensing International honored two outstanding leaders in our industry. Welcome, Pam Lifford and Michael Stone into the 2019 International Licensing Hall of Fame!

PAM LIFFORD
WARNER BROS. GLOBAL BRANDS & EXPERIENCES

 

MICHAEL STONE
BEANSTALK

 

 

 

 

Zoonicorn launches new series of animated sing-along music videos

Zoonicorn introduces three new animated music videos with original scores and lyrics, bringing its video content to 11 for children ages 2-6. The rich and engaging music videos will be available on YouTube and HappyKidsTV, with additional distribution agreements set with Kabillion, Kid Genius and Kidoodle.tv.

In each video, Zoonicorns take young animals who are facing a real-life challenge on imaginative adventures in the dreamland Zooniverse. The songs performed by the Zoonicorns help the animals solve their challenges and share empowering social-emotional lessons. All Zoonicorn videos include an engaging ‘bouncing ball’ for kids to sing along.  Along with the fun, animated music videos, game apps, books and online activities capture children’s imaginations and offer parents and children more ways engage in the Zoonicorn stories.

The new Zoonicorn music videos will launch on Zoonicorn’s YouTube channel and HappyKidsTV, which streams On Demand across multiple platforms, including Roku, Amazon Fire TV, Sony, Google TV, Kindle Fire, and Nook. HappyKids is the second most popular kids’ channel on Roku directly following PBS Kids and is in the top 25 global children’s channels on YouTube. New distribution channels include the Kabillion channel on YouTube, Kidoodle.tv and Kid Genius Cartoon.

“As our distribution partners grow, we are able to engage more kids with the charming characters and appealing stories,” shares founder and creator Mark Lubratt. “Our goal is to grow our Zooniverse of stories to reach a broader audience, filling the social-emotional development media gap to help kids gain the coping tools needed for everyday challenges.”

Kabillion and Kabillion Girls Rule!, a subsidiary of Splash Entertainment, is a Top Ten ranked U.S. Kids Free On Demand TV Network, programming animated content and reaching 60 million U.S. cable households via multiple cable providers. Kidoodle.TV is a family-focused company committed to encouraging Safe Streaming™ and age-appropriate viewing habits. Kidoodle.TV® is a listed member of the kidSAFE® Seal Program and has received the Parent Tested, Parent Approved Award. Kid Genius’ “content with a purpose” is to enrich and entertain kids and families. Its programs are designed to help kids learn by introducing them to new and intriguing subjects that stimulate their imagination and encourage exploration and discovery. Kid Genius is available on Amazon Prime, Amazon Fire, Apple TV, Comcast Xfinity, Cox and Roku.