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Dream Theatre acquires licensing rights for Ninja Hattori

Rutika Malaviya
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Dream Theatre acquires licensing rights for Ninja Hattori

Brand Management and licensing representation company, Dream Theatre Pvt. Ltd., has acquired the licensing and merchandising rights for Ninja Hattori in India. Ninja Hattori is a long running and one the popular shows on kid’s television.

Dream Theatre will build and grow a diverse portfolio of Ninja Hattori apparel, back to school, home, personal care, food, promotions and technology to cater to its massive and growing audience in India.

The show airs on Sonic and is also available for viewing on Amazon Prime, Voot and Netflix, with a strong fan following across platforms.

“Ninja Hattori will emerge as one of the most successful licensing programs in India,” Daniel Horiguchi, senior director global business division from Shogakukan-Shueisha Productions Co., Ltd said.

The Indo-Japanese co-production of the series has further strengthened the franchise making it one of the most viewed shows with multiple series.

Bob Marley Expands Agreement with New Age

Rutika Malaviya
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Bob Marley Expands Agreement with New Age

New Age beverages has expanded its Marley brand licensing agreements to include new global markets and the addition of product types.

The agreement now includes all markets within the U.S., Japan, Mexico, Hungary and Uruguay. As part of the deal, New Age will be allowed to sell new products, including cannabidiol (CBD) infused shots, under the Marley+CBD brand.

New Age recently inked a deal with the Bob Marley family to extend their partnership through 2030. At the time, the renewed agreement jump-started the brands expansion into the CBD beverage market.

Boy Girl Dog Cat Mouse Cheese commissioned by Gulli for second series before first airs

Rutika Malaviya
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0
Boy Girl Dog Cat Mouse Cheese commissioned by Gulli for second series before first airs

Global TV distributor Cloudco Entertainment (formerly known as American Greetings Entertainment), has announced that leading French children’s network Gulli have signed up with Watch Next Media for a second series of Cloudco Entertainment, Watch Next Media and Kavaleer Production’s new kids’ animated sitcom Boy Girl Dog Cat Mouse Cheese, before the first series has premiered.

Caroline Cochaux, Managing Director, Lagardére Active TV France & International CEO of, Gulli, said: “From the first concept we loved the originality and off-the-wall humour of this hilarious comedy, and upon delivery we immediately knew that we wanted a second series. Not only does its zany humour appeal to both young and old, but it also shows that however disparate a family might be, if they love each other then they can face any challenge and be happy.”

Philippe Alessandri, CEO of Watch Next Media, said: “Gulli’s decision of renewing the show based on the quality of the first episodes before it has aired is very rare in our industry and will allow us to move forward without interruption with our amazing creative team”.

Karen Vermeulen, Cloudco Head of Global Content Strategy and Co-production and Managing Director, UK Office, said: “This is a great testament to the original, high concept of the show and its development journey we embarked upon along with the incredibly talented partners that came together to co-produce the series.”

A Gulli/CBBC coproduction, Boy Girl Dog Cat Mouse Cheese is a comedic take on the blended family. The dad’s “sons” are a boy, a dog and a mouse; the mom’s “daughters” are a girl, a cat and an anthropomorphic piece of cheese. The new family learns to love each other and live together under one roof.

The hotly anticipated animation is attracting wide international attention even before it has launched. Following pre-sales to CBBC, RTE and De Agostini Networks in Italy, further significant deals are already in negotiation.

Boy Girl Dog Cat Mouse Cheese is produced by Cloudco Entertainment, Watch Next Media in France and Kavaleer Productions in Ireland for Gulli and CBBC with the support of CNC, Screen Ireland and Cofilosirs. Cloudco Entertainment holds the global distribution rights to the series, and Watch Next Media represents rights in French-speaking Europe.

The series is executive produced by Ryan Wiesbrock, Karen Vermeulen, Sean Gorman, Davis Doi and Harry Chaskin, Gene Laufenberg, Philippe Alessandri, Gary Timpson and Andrew Kavanagh, and directed by Jeremy Guiter known for his work on “Nate is late” (another Watch Next Media series). Jo Allen serves as the BBC Executive on the show, and Coralie Boitrelle at Gulli.

Tom Krajewski, known for his work on “Buddy Thunderstruck” (another Cloudco series) and “Be Cool, Scooby Do!” as Story Editor, leads a great team of writers.

Ncircle Entertainment and Future Today, Inc. partner to launch Busybee TV

Rutika Malaviya
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Ncircle Entertainment and Future Today, Inc. partner to launch Busybee TV

Future Today, the multi-platform video distribution company, has entered into a partnership with NCircle Entertainment “NCircle,” one of the largest independent distributors for children’s non-theatrical programming, to launch BusyBee TV, a free channel created to platform high-quality, age-appropriate content from NCircle’s library across OTT channels, including Roku, Apple TV, Fire TV, and other secured sites.

With a focus on high-quality, age-appropriate content to engage children in the learning process, BusyBeeTV will offer globally-renowned trusted brands available from NCircle, including Cat In The Hat Knows A lot About That, Gumby, ABC Monsters, Munki & Trunk, The Snowman, The Snowman and the Snowdog, and many others.

“Future Today is well-established as a leading provider in the OTT media landscape, and we are excited to showcase NCircle’s premier branded content under the new BusyBee TV brand,” commented Mary Flynn, VP, Sales, Content and Acquisitions, NCircle. “We strive to be the best at what we do…delivering quality children’s programming that encourages children to watch, play, and learn!”

“NCircle has curated a large catalog of award-winning children’s entertainment that offers a solid foundation of early learning skills upon which future educational success can be built,” added Vikrant Mathur, Co-Founder of Future Today, Inc.  “With the launch of BusyBee TV,children everywhere will learn while they are entertained and engaged!”

Barco Uniforms confirms licensing agreement with ABC’s “Grey’s Anatomy”

Rutika Malaviya
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Barco Uniforms confirms licensing agreement with ABC’s “Grey’s Anatomy”

Barco Uniforms, a recognized leader of design has confirmed its licensing agreement with ABC’s Grey Anatomy as new product launches drive continued global success. Its innovation in the premium healthcare apparel industry, has achieved unparalleled success and brand recognition, thanks to the worldwide popularity of the ABC’s hit television drama.

“There is simply no understating the value of our successful partnership with ABC, and we are proud and excited to continue our ‘Grey’s Anatomy’ licensing agreement through 2027,” said David Murphy, president and CEO of Barco Uniforms. “The “Grey’s Anatomy” brand adds a special cache to our line of professional attire that enables healthcare professionals around the globe to look great and feel their most confident. We are excited to experience continued growth of the brand portfolio and future successes through our company’s partnership with ABC.”

For over a decade, the “Grey’s Anatomy” collection has become the preferred scrub brand of millions of healthcare professionals. The brand is globally recognized for setting the highest standard of quality, fabric innovation and modern design aesthetics that enhance healthcare professionals’ performance through exceptional fit and unparalleled lasting comfort.

In April 2019, Barco launched the highly-anticipated “Grey’s Anatomy” EDGE collection, expanding the line to six unique sub-brand collections. To accompany the company’s announcement and global marketing roll-out, Barco shared a larger-than-life digital campaign image that was 3-stories tall on display at 43rd Street and 7th Avenue in Times Square, New York City. Notably, the “Grey’s Anatomy” IMPACT brand has also seen year-over-year double-digit growth since it launched in 2017.

“Our ABC partnership has played a significant role in promoting sales and increasing brand recognition across generations of healthcare professionals,” said Michaela Griggs, Senior Vice President, Healthcare Division of Barco Uniforms. “Our legacy and our purpose for over nine decades has been, and will always be, to serve those who serve others, which is why our brand tagline ‘Made to Matter’ is so meaningful to us.”

Hotter to produce RHS range of stylish, quality footwear

Rutika Malaviya
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Hotter to produce RHS range of stylish, quality footwear

The Royal Horticultural Society (RHS) has announced the award of a licence to Hotter, the UK’s biggest shoe maker, for a selection of comfortable women’s footwear. Now under development, the Hotter-RHS selection will be available at retail later this year.

The Hotter RHS line will be available at www.hotter.com, via Hotter’s 75 retail stores nationwide and several large garden centres around the UK. The shoes will be ideal for busy women on the go; they will feature Hotter’s signature comfort benefits; focusing on creating the perfect fit in sizes 3 to 9 with some half sizes, full adjustability, quality leather uppers and lightweight, supportive soles. The styles being given an RHS makeover will come from Hotter’s classic and active collections, they will be Hotter customer favourites guaranteeing an ageless and versatile appeal.

Hotter, which is 60-years-old this year, was established in Lancashire as a slipper maker and has since gained renown for designing and making stylish shoes which offer the comfort of slippers. The company is not only the UK’s biggest shoe maker, but is also an international omni-channel retailer making and selling over 2 million pairs of shoes each year.

Victoria Betts, Omni-Channel Director, Hotter, says: “We are delighted to be working with the UK’s favourite gardening charity to design a beautiful range of stylish and comfortable footwear which will be inspired by artwork from the RHS Lindley Collections.”

Shereen Llewellin, Licensing Executive, RHS, says: “Hotter is a well-established brand with a reputation for quality, style and comfort – and a brand that, like the RHS, strongly supports British design and development. We’re delighted to be working with Hotter on this range of footwear.”

Superyoung by Toonz Retail launches World Cup-themed T-Shirts

Rutika Malaviya
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Superyoung by Toonz Retail launches World Cup-themed T-Shirts

Superyoung by Toonz Retail, a fashion line for kids between 3 to 12 years, recently launched their World Cup merchandise for kids’. Perfect to beat the heat this summer, the latest merchandise comprises of cool and funky t-shirts. Soon Superyoung is planning to launch shirts, shorts, caps, etc. The products are available in various shades, making it perfect for the occasion of the world cup. The latest collection of Superyoung by Toonz Retail also showcases current fashion trends and is perfect for the season.

The USP of the collection is that it provides a mix and match of sleeveless t-shirts within a price range of Rs. 399. The collection design is inspired from World Cup on the theme “Support Team India” with back printed jersey styles with iconic numbers “10” and “18”.

On the launch of their World Cup collection, Mr. Sharad Venkta, Cofounder & CEO, WOWMOM & Superyoung, said, “We are extremely happy to launch the World Cup collection for kids. India is a sports nation, with a huge number of cricket fans and there cannot be a perfect time to launch the World Cup collection.“

IMG appointed to manage global licensing for FIAT, FIAT 500, FIAT Professional, Alfa Romeo, Lancia and Abarth

Rutika Malaviya
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IMG appointed to manage global licensing for FIAT, FIAT 500, FIAT Professional, Alfa Romeo, Lancia and Abarth

IMG has been appointed by FCA Italy S.p.A. and FCA Group Marketing S.p.A. to manage global licensing for its Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands. The new partnership now sees IMG representing the entire FCA Group, already being the licensing agent for the group’s US-based brands Jeep, RAM, Dodge and Chrysler.

IMG will focus on growing the Italian automotive brands’ presence internationally through a range of licensed categories from toys, video games and collectibles to broad-based brand lifestyle programmes and technical products.

The collaboration also includes management of the Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands’ existing licensing programmes globally.

Bruno Maglione, President of Licensing, IMG, commented: “We are delighted to be working with these world-renowned Italian brands – each rich in heritage, individual identity and popularity. We see great opportunities to leverage the strengths of this compelling brand portfolio and their diverse brand profiles.”

Cristiano Fiorio, Head of Brand Communication, FCA EMEA region, said: “We selected IMG after in-depth and thorough research, because they were able to interpret, envisage and foresee the importance of growing brand extension, while being rigorous on the protection of the brands’ identities and values. They have been able to create a sustainable business plan, and at the same time demonstrate how to sustain brand equity.”

IMG will take a region-by-region approach to developing and extending each of the brands’ licensing programmes through a transnational team led by IMG’s Milan office in Italy.

Aurora World hails success of YooHoo event on popular holiday island

Rutika Malaviya
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Aurora World hails success of YooHoo event on popular holiday island

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has hailed the success of a special week-long May-half-term-holiday YooHoo meet-and-greet event at a popular Channel Island tourist destination.

Scheduled from 27-31 May, the event took place at the Gift Shop on the breathtakingly beautiful island of Herm, one of the smallest of the Channel Islands located between southern England and France, which welcomes more than 100,000 visitors a year.

The island is only accessible by boat from its larger sister island of Guernsey, and YooHoo himself was at the harbour Gift Shop, greeting delighted young visitors as they arrived. Brand-new YooHoo 3D graphics and the newly refreshed YooHoo plush line, featuring the themes and characters of the newly launched series YooHoo to the Rescue, were prominently displayed inside the shop. To complement the promotion, a video loop of the YooHoo to the Rescue trailer ran on the toy counter every afternoon throughout the week. This week-long promotion was strongly trailed throughout the island on posters and through social media on Herm’s popular Facebook, Twitter and Instagram pages.

In a nod to the show’s strong environmental themes, there was also an island treasure trail for young visitors to enjoy and an associated ‘25 things to do in Herm’ event encouraged kids (and adults) to spend time enjoying what the island has to offer during their visit. The mile-and-a-half-long island, which has no cars, glorious scenery and some beautiful beaches, is a very popular tourist destination where people come to play, walk, swim or just relax.

This is the latest in a growing number of events related to the enormously successful YooHoo brand, as Aurora celebrates the arrival of the all-new animated series YooHoo to the Rescue on NetFlix and a number of free-to-air channels with an expanded licensing and promotion campaign.

Among major recent promotions, Aurora has announced the renewal of its exclusive YooHoo sponsorship campaign with the UK’s popular family venue Chessington World of Adventures Resort, partnerships with WHSmith, John Lewis and Rainforest Cafe, and a major plush launch in two Hamleys stores in Japan. More launches are planned or under way around the world following the YooHoo to the Rescue Netflix global premiere.

Edwin Dyer, Herm Island Gift Shop Manager says: “The event was very successful, with many families making their way over to Herm during half term to meet YooHoo and to enjoy what this beautiful island has to offer.”

Jay Noh, Director of Content Business, Aurora World, adds: “The continuing popularity of YooHoo has made a visit from the lovable YooHoo a treat for the very young. Our thanks to Herm, its Gift Shop, its visitors and, of course, YooHoo himself for making this such a successful event.”

Ulysses Filmproduktion and Cantilever Media annunce new animated movie, The Amazing Maurice

Rutika Malaviya
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0
Ulysses Filmproduktion and Cantilever Media annunce new animated movie, The Amazing Maurice

On the heels of the launch of the new hit Amazon Prime series ‘Good Omens’, ULYSSES FILMPRODUKTION and CANTILEVER MEDIA announced today the development of a new animated family film, “The Amazing Maurice” based on one of Sir Terry Pratchett’s wildly popular “Discworld” novels, which have sold more than 90 million books worldwide. The screenplay is written by award winning writer Terry Rossio (Shrek, Aladdin, Pirates of the Caribbean), with the character designs by Carter Goodrich (Ratatouille, The Croods, Brave).

The Amazing Maurice and His Educated Rodents is a children’s fantasy by Sir Terry Pratchett, published by Doubleday in 2001. It was the 28th novel in the Discworld series but the first written for children. The Amazing Maurice is a lively and entertaining adventure inspired by the German fairy tale about the Pied Piper of Hamelin and a parody of the folk tale genre. Pratchett won the annual Carnegie Medal for the book – children’s literature’s highest award. Despite many other awards, honorary degrees and the knighthood that followed, Sir Terry Pratchett always emphasized that this was the award of which he was most proud.

Maurice, a streetwise cat, has the perfect money-making scam. He’s found a dumb-looking kid who plays a pipe, and his very own horde of rats – rats who are strangely educated, and literate, so Maurice can no longer think of them as “lunch”. And everyone knows the stories about rats and pipers… However, when Maurice and the rodents reach the stricken town of Bad Blintz, their little con goes down the drain. For someone there is playing a different tune. A dark, shadowy tune. Something very, very bad is waiting in the cellars. It’s not a game anymore. It’s a rat-eat-rat world down there and the educated rats must learn a new word…EVIL.

Emely Christians, Producer and CEO of Ulysses Filmproduktion commented: “’If you don’t turn your life into a story, you become part of someone else’s story,’ says Melissa, the young female lead in The Amazing Maurice. I loved the way Melissa presented her attitude to life in this one sentence. When I read it, I knew we had to turn this amazing novel into an amazing film. The Amazing Maurice will be the first animated feature film ever made from a Terry Pratchett novel. It will get Ulysses’ complete focus and attention to detail to fulfil our promise: to make a wonderful movie from this very funny, unique, strong and awesome story.”

Andrew Baker, Producer and CEO of Cantilever Media, said: “As a lifelong Pratchett fan, bringing to the screen one of his most cherished novels is going to be immensely exciting. Terry Rossio’s screenplay twists and turns and produces an unexpected yet heart-warming ending, with Carter Goodrich’s designs bringing these characters to life in their own unique style, which I’m sure audiences will love.”

Rob Wilkins, Executive Producer and Managing Director of Narrativia, said: “At some point in the late nineties I sat at the polished bar in the Palace Hotel San Francisco enjoying a bottle of local beer with Terry Pratchett. It had been a long day and neither of us had yet eaten and we were less than interested in the baseball game playing loudly on the TV hanging above us. However, we were both very interested in the sixteen foot wide Maxfield Parrish painting of the Pied Piper of Hamelin hanging proudly behind the bar, where it had been on display since 1909. “He does beautiful skies,” said Terry.  And, yes, he really did and I agreed, but Terry seemed lost in the painting and so I finished my beer and ordered another.  By the time it arrived Terry had sketched out the plot for The Amazing Maurice and His Educated Rodents and had played it directly into my brain like a mini movie. They were indeed broad strokes, but the story was there and he had already named Malicia, Peaches, Sardines and – to his great delight – Darktan. That was the genius of Terry Pratchett; he could see stories everywhere.  And now he would be delighted with the character designs of Carter Goodrich.  Bringing this story to life was so important to Terry and it upsets me that he won’t get to see the finished film, but the teams at Ulysses Filmproduktion and Cantilever Media are honouring his vision and I am absolutely delighted”.

Roddy McManus and Robert Chandler are attached as Executive Producers. The Amazing Maurice is produced by Ulysses Filmproduktion and Cantilever Media, with animation studios Studio Rakete and Squeeze Animation. The Amazing Maurice is produced by Emely Christians and Andrew Baker, and directed by Toby Genkel.

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