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Cinépolis’ launches its fun and vibrant mascot: The CinéBoy!

Rutika Malaviya
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Cinépolis’ launches its fun and vibrant mascot: The CinéBoy!

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees, continually curates new interesting initiatives to delight their consumers. Taking this focus a step ahead, it launched a new and very special addition to the Cinépolis family- CinéBoy! The new mascot embodies and personifies Cinépolis’s ethos of fun and entertainment, making him the perfect guide for the patrons in their cinematic journey.

With the constant endeavor to introduce new engaging initiatives, CinéBoy- a young, vibrant and likeable mascot has been introduced to breathe life into the communication around cinema etiquettes on the big screen. CinéBoy, the new face of Cinépolis will be seen introducing all the dos and don’ts of the cinema including the announcements around national anthem, exits available, online booking and phone etiquettes to name a few.

Speaking on the landmark occasion of the mascot launch, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “One of the key focus for Cinépolis as a brand is constantly innovating to enhance the movie watching experience for our patrons. Our new mascot, CinéBoy has been designed to innovatively engage with our patrons to ensure a seamless movie experience and share the mandatory cinema announcements on the silver screen. I look forward to see our patrons enjoy the addition of this exciting new element in the Cinépolis experience.”

Brands today continually look out for new and different ways to connect with consumers. The newly created Cinépolis property, CinéBoy has been designed with the objective of creating an intimate connect with consumers through his vibrant and lovable personality. The mascot can also be leveraged by brands to innovatively communicate their announcements through cross promotions, associations etc.

The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.

DHX Media announces appointments to drive original animated content

Rutika Malaviya
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DHX Media announces appointments to drive original animated content

DHX Media has announced that Stephanie Betts has been promoted to the role of Executive Vice President, Content, and will be responsible for development and production of DHX Media’s slate of original animated content, reporting to Josh Scherba, President. In addition, Todd Brian has joined the Company in the newly created role of Director of Development, Animation, reporting to Ms. Betts.

Josh Scherba, President, DHX Media, said: “We’re producing an amazing slate of original content for the world’s top streaming platforms and broadcasters, and our development pipeline is rich with exciting new projects. Stephanie has been integral to the DHX Media story for many years, and as we increase our focus on high-quality original content, her vision and expertise in development and production make her an ideal leader for our talented content team.”

Stephanie Betts, EVP Content, DHX Media, said: “I’m excited to continue finding new approaches to developing our evergreen brands for a contemporary kids and family audience, while expanding our slate of original content by collaborating with the creative community to develop ideas into the next big global franchises.”

 

Stephanie Betts, Executive Vice President, Content and Current Series

As Executive Vice President, Content, Stephanie Betts applies her many years of experience in kids’ and family content, fostering, managing and expanding DHX Media’s animated content slate. Ms. Betts’ expertise lies in building strong, creatively driven teams, and in developing series that kids around the world love. Drawing on more than a 16 years’ experience developing and producing award-winning series, Ms. Betts has spearheaded numerous DHX Media shows, including new Peanuts content, Strawberry Shortcake, Cloudy with a Chance of Meatballs, Inspector Gadget, Teletubbies, Polly Pocket, and Chip and Potato. Prior to joining DHX Media, Ms. Betts worked as a Producer and Development Executive at Breakthrough Films and Television, and previously at Atomic Cartoons.

Todd Brian, Director of Development, Animation

A graduate of Ryerson University’s Film Studies program and the Canadian Film Centre, Mr. Brian has spent years building strong industry relationships while working in various senior creative positions on both animation and live-action productions. A few of his notable past roles have included time spent at Corus Entertainment as a Production Executive/Corus Kids (YTV; Teletoon; Treehouse), where he oversaw a robust slate of projects in development and production; Development Executive/Kids & Family at Toronto-based marblemedia; Senior Writer at the Canadian Broadcasting Corporation (CBC); and multiple credits as a Writer/Story Editor ranging from preschool to tween/family co-view programming. Mr. Brian is thrilled to join the DHX Media team and share his passion for kids and family content.

Salman Khan to launch new gym franchise plans to open 300 gyms by 2020

Rutika Malaviya
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Salman Khan to launch new gym franchise plans to open 300 gyms by 2020

After the successful worldwide chain of the clothing and acessories brand, Superstar Salman Khan is set to launch his own chain of gyms and fitness centers across the country. A treat to all the fitness enthusiasts, the Gym Chain is set to open over 300 gyms across India by 2020.

Salman has always been an inspiration who possesses the power to influence the people of all generations. After the success of the recently launched fitness equipment, the actor is launching a gym Franchise. The aim of the franchise is to make every individual fit and healthy. In a broader sense, the goal is to create job opportunities for Fitness trainers and entrepreneurs.

In April 2019, Salman Khan launched his fitness equipment and within three months it has already been installed in over 175 Gyms across India, making it an instant hit among the fitness enthusiasts.

With Salman Khan being the trendsetter, the actor is well known for his love towards fitness and well-being. The gym franchise spearheaded by the fitness freak is sure to make India- fit, fitter and fittest.

Blue Zoo launches brand rights division

Rutika Malaviya
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Blue Zoo launches brand rights division

Entertainment production company Blue Zoo has announced it is branching out into rights management for its own and third-party IP.

The company has opened a new licensing division, which will be overseen by Alison Warner, formerly of Technicolor. She will oversee the new division growing Blue Zoo’s slate of properties, as well as handling pre-sales, distribution, brand management and merchandising.

Warner has more than 20 years of experience in the industry. Since 2011, she served as vice president of sales, acquisitions and co-productions at Technicolor. Her role saw her develop “Atomic Puppet” and “The Deep.”

“I am truly delighted to be joining the fantastic Blue Zoo team and tasked with setting up a brand-new division within the company,” says Alison Warner, managing director, Blue Zoo Rights. “It comes at a time where the U.K. animation industry is looking extremely positive with the U.K. Tax Credit in place and the Young Audience Content Fund launching, and I look forward to helping grow both Blue Zoo’s U.K. and international presence as a brand rights company.”

Blue Zoo has previously successfully licensed properties such as “Alphablocks” and “Digby Dragon.”

CBBC and Family Channel commission Malory Towers

Rutika Malaviya
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CBBC and Family Channel commission Malory Towers

DHX Media and King Bert Productions announced that the new live-action series, Malory Towers, has been greenlit by CBBC, the BBC’s channel for children aged 6-12, and DHX Television’s Family Channel. Malory Towers is based on the iconic book series of the same name by Enid Blyton and follows 12-year-old Darrell Rivers as she leaves home for the first time to attend an all-girls’ boarding school. Principal photography on Malory Towers begins this month in Toronto, Canada, and will shift to the UK in September 2019. The series is expected to premiere on CBBC and Family Channel in 2020.

Cheryl Taylor, Head of Content for BBC Children’s, said: “Malory Towers set the template for popular British boarding school stories and we’re delighted to bring this classic title to CBBC. Darrell Rivers is a truly iconic character – sparky, independent and a fierce warrior against injustice. She shone a bright light on the potential of all girls at a time when expectations were very limited. The books have inspired generations of young readers and we can’t wait for our audience to meet Darrell and her friends.”

Jo Sargent, Executive Producer at King Bert, commented: “It has been a pleasure working with Enid Blyton Entertainment over the past 12 months and King Bert is now delighted to be on board with DHX Media in order to bring this classic series to life. Enid Blyton’s Malory Towers universe is the perfect project for King Bert and the perfect show for today with such empowering female leads at the helm. Malory Towers is an adored series and we cannot wait for a new generation of audience to be equally inspired by its charms.”

Michael Goldsmith, Executive Producer at DHX Media, added: “We’re thrilled to add Malory Towers to our strong slate of live-action shows for kids and families. The enduring popularity of Enid Blyton’s novels illustrates that her stories are as relevant today as the day they were written. David Walliams’ team at King Bert Productions have done such wonderful work with children’s shows and period pieces that we can’t think of better collaborators to bring these novels to life on screen. With CBBC and Family Channel on board, we’re confident young viewers and families are going to love Malory Towers.”

Based on the hugely popular book series of the same name by Enid Blyton, Malory Towers, is a 13 x 30’ live-action series following 12-year-old Darrell Rivers as she leaves home for the first time to attend an all-girls’ boarding school. Set in the 1940s on the sun-drenched cliffs of the Cornish coast, Malory Towers explores this nostalgic world of midnight feasts, lacrosse, pranks, and lasting friendships. For a contemporary audience, the show is both aspirational and inspirational, telling the story of universal experiences include shifting cliques, FOMO, bullying, crushes, peer pressure, and self-doubt. The girls keep an eye on each other and, like a family, are forever connected by their shared experiences.

An official Canada-UK treaty co-production, Malory Towers is adapted for television by Rachel Flowerday and Sasha Hails. Executive producers for DHX Media are Josh Scherba, Anne Loi and Michael Goldsmith, with Jo Sargent serving as executive producer for King Bert Productions. The series is produced by King Bert’s Grainne McNamara and DHX Media’s Angela Boudreault and will be directed by Rebecca Rycroft (Evermore Chronicles, So Awkward) and Bruce McDonald (Creeped Out, Heartland, Dark Matter).

Genius Brands International appoints industry content sales veteran, Caroline Tyre

Rutika Malaviya
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Genius Brands International appoints industry content sales veteran, Caroline Tyre

Genius Brands International “Genius Brands” announced the appointment of content sales and acquisitions veteran, Caroline Tyre to oversee global content sales as SVP of international distribution. Additionally, Tyre will spearhead the ongoing digital growth as Head of the Genius Brands Network, comprised of the Kid Genius Cartoon Channel and Baby Genius TV.  The announcement was made today by Genius Brands’ Chairman and CEO Andy Heyward, to whom she will report.

In her new position, Tyre will be responsible for all aspects of Genius Brands’ global distribution business, including content sales for the company’s library of children’s programming such as Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger, which will be on offer for the first time at this year’s MIPJr. market;  the hit CGI-animated preschool series, Rainbow Rangers, currently airing season one on Nickelodeon’s Nick Jr. with season two in production; the Netflix Original preschool series Llama Llama, starring Jennifer Garner, which is currently in production on season two; Warren Buffett’s Secret Millionaires Club, created with and starring iconic investor Warren Buffett; award-winning toddler brand Baby Genius; adventure comedy series Thomas Edison’s Secret Lab; and a slate of projects currently in development.

She will also lead the continued expansion of the Genius Brands Network–a destination devoted to delivering “Content with a Purpose,” providing kids and parents with a choice in premium entertaining, enriching and engaging programming. The network is comprised of Kid Genius Cartoon Channel and Baby Genius TV and is distributed across multiple over-the-top (OTT) platforms as both ad-supported video-on-demand (AVOD) and subscriber video-on-demand (SVOD) services that includes Amazon Prime, Comcast’s Xfinity on Demand, Roku, Apple TV, Amazon Fire, Cox, Tubi, and Xumo.  The Genius Brands Network currently reaches 80 million U.S. households with continued expansion planned both in the U.S. and internationally.

“2019 and 2020 are pivotal years for Genius Brands with the global rollout of our flagship brands, and the development of new properties to take to market,” stated Heyward.  “Caroline offers  extensive 360 degree expertise in the content industry with a keen insight into the dynamics of the ever-evolving children’s media landscape, and she will be instrumental in building existing relationships and forging new ones with broadcasters and platforms around the world to launch our properties into the marketplace.”

“It is an honor to join Genius Brands to be an integral part of the executive team as the company is poised to grow exponentially this year, particularly with the international debut of Rainbow Rangers, as well as the introduction at MIPJr. of Stan Lee’s Superhero Kindergarten to potential partners around the globe,” said Tyre.  “This is truly an exciting time to be part of what Andy and his team have been building over the past five plus years, and I look forward to lending my expertise to take the company’s content distribution to the next level.”

Tyre, a 20-year industry veteran, has been involved with a wide range of positions within the entertainment industry from acquisitions and programming to distribution and licensing. Prior to joining Genius Brands, she served as Vice President, Sales & Acquisitions for AuxMode, a global MCN with 2000+ channels worldwide that are generating 2+billion views/month. Her work with networks and studios has included pivotal positions in sales and acquisitions at other top-tier companies such as Spin Master, Entertainment One, DHX Media, the CBC, and TELETOON, where she spent six years as the Director of Programming.

Poetic Brands and ASOS announce new Teletubbies t-shirts

Rutika Malaviya
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Poetic Brands and ASOS announce new Teletubbies t-shirts

Licensed clothing specialist Poetic Brands has announced the arrival at ASOS, the global fashion destination for 20- somethings, of a new range of t-shirts for young adults inspired by the characters from the classic British preschool series Teletubbies.

The range uses images of the much-loved Teletubbies line-up, Tinky Winky, Dipsy, Laa-Laa and Po, along with their friend the Noo-noo, both individually and as a group, along with the famous Teletubbies logo. The Teletubbies range is aimed at young adult men and women and is now available at ASOS.com.

Originally launched on BBC2 in the late 1990s, Teletubbies quickly became a global phenomenon airing in 120 countries and 45 languages. DHX Media launched a brand-new series in 2015 which airs daily on CBeebies and is available in over 200 countries across linear and VOD television.

Teletubbies is also a global licensing and merchandising phenomenon, with success in a wide range of categories ranging from toys, books and homeware to stationery, cards and, of course, apparel. While its main market is pre-school children, the show’s gentle, friendly stars and distinctive appearance have also given it a cult following among adults who grew up watching the show – in particular young adults.

Founded in 2000 as an online fashion retailer for a young adult audience, ASOS today sells over 85,000 branded and ASOS brand products through localised app and mobile/desktop web experiences, delivering from fulfilment centres in the UK, US and Europe.

“We are delighted to announce the arrival of these t-shirts at ASOS,” says Elliott Matthews, Executive Director of Poetic Brands. “This wonderful range is sure to appeal to the many young adults who either grew up with or simply love the Teletubbies.”

The deal between Teletubbies brand owner, DHX Media, and Poetic Brands was brokered by leading licensing agency CPLG.

Aurora World announces launch of YooHoo live show in China

Rutika Malaviya
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Aurora World announces launch of YooHoo live show in China

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has announced the successful launch of the YooHoo: Nationwide Live show in China.

Kicking off in early May, in Qingdao, East China, there was a great response to this sparkling and exciting family musical with 100 minutes of singing and dancing, in which YooHoo and his crew go on an adventure to look for the

Sparkling Tree to protect the Earth from threats to the environment. And it’s not just the cast that was performing! During the musical, children from the audience were invited to get on stage and take part alongside Pammee, Roodee, Chewoo, Lemmee and other characters from the show.

The live show is a treat for YooHoo’s many young fans in China, where both the multi-million-selling YooHoo plush launched in 2007 and the animated TV series YooHoo and Friends are very popular. Furthermore, the show contributes to the ongoing cultural exchange between China and Korea. In fact the Consulate of Qingdao and the manager from KOTRA (Korea Trade Investment of Promotion Agency) Qingdao were invited, and both expressed their great admiration for this amazing musical. More than 30 further performances are planned this year across Shandong, as well as in major Chinese cities such as Beijing and Shanghai.

The fast-growing YooHoo licensing campaign is also being ramped up across China, with deals slated for launch in various key categories, such as snacks, confectionery, fashion & apparel, publishing, stationery and toys.

This is the latest in a growing number of events across the world related to the enormously successful YooHoo brand, as Aurora celebrates the arrival of the all-new animated series YooHoo to the Rescue on Netflix and a number of free-to-air channels (including Frisbee, Canal Panda, Clan TV, Carousel and TVP ABC) with an expanded licensing and promotion campaign.

Among major recent promotions, Aurora has announced the renewal of its exclusive YooHoo sponsorship campaign with the UK’s popular family venue Chessington World of Adventures Resort, a YooHoo meet-and-greet event on the popular Channel Island holiday destination Herm, UK partnerships with WHSmith, John Lewis and Rainforest Cafe, and a major plush launch in two Hamleys stores in Japan. More launches are planned or under way around the world following the YooHoo to the Rescue Netflix global premiere.

Dandelooo’s “The Upside Down River” flows to canal+

Rutika Malaviya
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Dandelooo’s “The Upside Down River” flows to canal+

Boutique French animation production and distribution company Dandelooo has announced that it has been commissioned to develop and produce a new serialized children’s animation series The Upside Down River for Canal+, France.

Dandelooo’s animation studio Ooolala in la Cartoucherie, Valence (France) will produce the new 2D animation, in co-operation with Canal+ Family.  Written by Jean Regnaud (Ernest & Celestine) and Marie de Banville (Tobie Lolness) and directed by Paul Leluc (The Wolf, The Long Long Holiday), the ten half-hour episodes, targeted at 8 to 12-year olds, is set for delivery in early 2022.  The series will be distributed internationally by Dandelooo.

Adapted from the amazing children’s novel La rivière à l’envers by famous French children’s author Jean Claude Mourlevat and published by Editis Group, the book has sold over one million copies in France and in numerous countries including Japan, China, South Korea, Russia, Spain and Germany.

The Upside Down River is a love story and an adventurous quest in a poetic fantasy world following Hannah’s search for water drops from the Qjar river in order to heal her sacred bird.  She’s followed in her hunt by Tomek, a shy boy whose world is turned upside down when she enters his shop.

“We are really excited to develop our first serialized program for an audience of 8 to 12 years old which reflects the new way today’s kids want to watch ambitious stories” commented, joint founders of Dandelooo, Jean Baptiste Wéry and Emmanuèle Petry.

UYoung seals raft of deals with CCTV

Rutika Malaviya
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UYoung seals raft of deals with CCTV

UYoung, China’s leading children’s and family entertainment and media company, announced it has licensed multiple shows to CCTV, China’s state-owned broadcaster, for its children’s channel CCTV-14.

The three multiple-season shows picked up by CCTV are: three seasons of Mia and me (78 x 22’), two seasons of Messy Goes to Okido (78 x 11’)  and two seasons of Space Racers ( 90 x 11’). As China’s leading children’s channel, it is accessible to over one billion viewers.

Mia and me, from Studio 100 Media | m4e, is an enchanting fantasy about the adventures of 12-year-old girl Mia that has to find her way in the real world – while also having to save Centopia, a magical world of elves and unicorns to which she is transported when she finds an old magic book and bracelet from her missing father.

Produced by Doodle Productions and Eye Present in the UK, Messy Goes to Okido is a comedy adventure, science-educational series following a curious, adventure-seeking and unruly monster called Messy as he finds the answers to everything a 3- to 5-year-old child wants to know.

Fun and educational STEM-based animated series Space Racers, produced by Space Race, LLC, follows the cadets of Stardust Space Academy on their fun and exciting missions to explore Earth, and our Solar System, and the Universe.

These sales follow the recent success of Kazoops, which was acquired by CCTV kids’ channel from UYoung last year. A colourful and fun animation series for preschoolers about the adventures of Monty Kazoop and his best friend, piglet Jimmy Jones, it shows the world can be very different if you just imagine… This year is the Chinese Year of the Pig, so CCTV premiered Kazoops in March where it gained strong ratings.

Clara Yang, Vice President International Business UYoung, said:  “The licensing of these three stand out series to CCTV and the continued ratings success and time slot of Kazoops further demonstrate UYoung’s position as the leading Kids and Family entertainment company in China.  With an innate understanding of the Chinese broadcast landscape and parents desire for hiqh quality shows with strong STEM or socio-elemental themes, for their children to watch, we are perfectly positioned to help our carefully selected partners gain a foothold in this hugely important market.”

“We are very pleased about our successful collaboration with UYoung in China and their ongoing efforts bring our show “Mia and me” to CCTV and a broad audience in China. Now we’re hoping that Chinese kids will love Mia and the unicorns – and there will be more to come, since a fourth season is already in production and a feature film in the last stage of development!” said Peter Kleinschmidt, International Commercial Director, Studio 100 Media AG | m4e AG

Michael Matays CEO Space Race LLC said: “We are excited about the forthcoming launch of Space Racers on CCTV as we continue to expand our audience in China with the support of UYoung’s deep relationships in media distribution and licensing.  Curiosity is a cultural constant in all children around the world, and we have seen the Space Racers brand embraced universally, with organic STEM and space science lessons woven into fast-paced and entertaining stories.  With this summer’s celebration of the 50th anniversary of the Moon landing, we look forward to inspiring the next generation of space explorers.”

“We  know that the style and STEM themes of ‘Messy Goes to Okido’ have resonated in China on several AVOD channels, and we are excited about  the expanded reach of CCTV and for Messy to connect with children in China’  said Genevieve Dexter CEO Eye Present.

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