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Teva celebrates 50th anniversary of The Very Hungry Caterpillar(TM)

Rutika Malaviya
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Teva celebrates 50th anniversary of The Very Hungry Caterpillar(TM)

Teva®, a division of Deckers Brands, announced its collaboration with The Very Hungry Caterpillar™ by Eric Carle for summer 2019. Commemorating the 50th anniversary of the beloved children’s book, Teva created this collection to encourage hungry minds to explore the world around them. The collection combines classic Teva silhouettes with kid-friendly hues for adventure-ready styles that’ll help little ones spread their wings and fly.

Inspiring generations with its innovative illustrations of art and nature, this collection merges Teva’s popular Hurricane XLT2 and Ember Moc styles with the bold color explosion seen in the world of The Very Hungry Caterpillar. The fusion of these two distinctive brands results in a dynamic collection tailord for fostering exploration.

“With each season we strive to inspire the next generation of modern explorers because we believe it’s never too early to begin your love story with nature. It was that mindset that led us to partner with The Very Hungry Caterpillar to create a collection for our youngest explorers. This iconic tale is a part of many people’s childhoods, and we are honored to partner with Eric Carle Studios to add our unique spin on the colors, characters and bold patterns showcased in the book,” said Anders Bergstrom, General Manager at Teva.

The collection features the Hurricane XLT2, an iconic Teva style known for its comfort and performance—perfect for a day at the beach or a skip through the playground. Available in both Kid’s and Toddler’s sizes, this water ready sandal features quick drying straps made from Repreve® recycled polyester webbing, and an EVA foam footbed which provides all-day comfort. Debuting with the collection is the Kid’s Ember Moc, an easy slip-on shoe featuring a custom print inspired by the book. The Ember Moc offers a collapsible heel for easy wearing options, stretchy elastic gore for a slipper-like fit and a water-resistant upper for easy cleaning.

“Some of my most cherished memories from childhood are of taking walks in the forest with my father. I am delighted to collaborate with Teva and love the idea of sandals for the young explorer and time outdoors with family and friends,” said Eric Carle.

Barça showcase their own typography, FC Barcelona Play

Rutika Malaviya
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Barça showcase their own typography, FC Barcelona Play

From season 2019/20, Barça will have their own typography (a design of letters and numbers), called FC Barcelona Play, which stands out for being more expressive. The intention is for it to become a new identification element of the club, known for its personality and uniqueness. The new typography, which has already been seen on the shirts of the new signings in the different professional teams, is the result of a creative process that has taken into account the history of the club to the brand story and the need to have a strong graphic character, whilst at the same time owning a creative expressiveness that is recognisable and can be identified with Barça.

The new typography will be present in different media, from communication campaigns of sporting events and merchandise to the backs of the shirts, across all of the professional teams at the club for the 2019/20 season when the regulations so permit. Thus, players from the first team can wear FC Barcelona Play on their jerseys during friendly matches (summer tour, Joan Gamper Trophy), in the Copa del Rey final, and in the Champions League, but they will not be able to use it on shirts that will be used for LaLiga matches. The first game in which the players from the first team will be wearing this new typography will be in Tokyo on July 23, when Ernesto Valverde’s team face Chelsea on the Japan tour.

Valencia takes merchandise operation in-house after Puma deal

Rutika Malaviya
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Valencia takes merchandise operation in-house after Puma deal

Spanish top-flight soccer club Valencia have taken their merchandising business in-house after opting against a renewal with Fanatics, the global sports retail specialists, which has managed the team’s operations for the last two years.

Valencia’s deal with Fanatics saw the club’s merchandising operation managed via the latter’s v-commerce model, distributing to more than 188 markets.

The decision from the La Liga side was taken as part of a new digital business plan. The club has relaunched its online store and digital platforms to allow them to gather more information about their digital community, with improved mapping of user behaviour to give fans personalised offers based on digital activity.

Puma’s deal to become the club’s official kit supplier, signed in April and reportedly worth €4 million (US$4.5 million), sees Valencia become one of the brand’s flagship clubs for its own global retail operation.

In the 2017/18 season, Valencia’s merchandise sales in the country grew 11.6 per cent, bringing in €4.55 million (US$5.13 million). That amount made it the fourth highest in the Spanish top division, behind Barcelona, Real Madrid and Athletic Bilbao, according to Palco23.

Keishi Matsuyama, Valencia’s director of digital transformation, said: “The application will become an even more popular resource for fans because it is a fully connected ecosystem.”

Adding: “Based on the arrival data of the fans or purchases, we will create personalised offers and deliver them through the application. With all the data through the application, we can make even more detailed and personal offers to the fans over the years.”

Valencia’s physical stores have also been given a complete overhaul, with the renovation work aiming to entice fans and build on the momentum of the 2018/19 season, which saw the team overcome a poor start to win the Copa del Rey and finish in the Champions League places, Europe’s elite and financially lucrative club competition. The club has already sold 31,000 season tickets ahead of the new campaign, already close to the 41,000 achieved last year, according to Palco23.

Valencia will be hoping the renewed merchandising efforts take them closer to improving their financial fortunes. It closed 2017/18 with losses of €36.22 million (US$40.84 million) and has been plagued by debts over the last decade, exceeding €400 million (US$451 million).

Wildbrain to manage headstarts best furry friends on Youtube

Rutika Malaviya
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0
Wildbrain to manage headstarts best furry friends on Youtube

WildBrain, a leading digital kids’ network and studio, has been appointed by Headstart International Pty Ltd. to manage the Best Furry Friends – or BFF – toy brand on YouTube. WildBrain will employ its expertise in content and channel management on YouTube to grow the global audience for BFF with exclusive content designed to delight a key viewership of girls 6-9 years old.

WildBrain will manage existing BFF channels on YouTube and also launch new channels for the brand across international territories and manage advertising on the channels. BFF content under WildBrain management includes 13 x 11-minute 3D CGI-animated episodes, 13 x11-minute unboxing videos, 6 x 12-minute toy-play videos, and 6 x 12-minute stop-motion videos.

“As we continue to expand the offering of third-party kids’ brands on WildBrain, we are delighted to be teaming up with Headstart’s BFF, an ideal toy property to feature across our YouTube network,” said Rachel Taylor, Commercial Director, WildBrain. “The brand’s range of collectible toys with cute, distinctive characters lends itself perfectly to both animated and live-action videos, allowing kids to immerse themselves in a world of play and imagination. We look forward to working with Headstart to grow the global audience for BFF.”

“We’re really excited to be working with WildBrain on our Best Furry Friends YouTube channel,” said Andrew Hendy, CEO Headstart International. “We have amazing content to share with our fans and WildBrain are the perfect partner to help us grow the brand globally on YouTube.”

The Best Furry Friends are cute fashionista animals who love to hang in their super sweet fashion bags with the Besties, six girls who always keep their furry friends close. In addition to the six Bestie dolls, kids can collect over 60 variations of BFF and fashion bags in a range of colours, sizes and styles. Sold globally, the Best Furry Friends range currently includes collectibles, dolls, playsets and plush, with line extensions coming in the shape of interactive toys and more.

Martin Krieger appointed as CEO of Studio 100 Media

Rutika Malaviya
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Martin Krieger appointed as CEO of Studio 100 Media

Studio 100 has announced the appointment of Martin Krieger as CEO of Studio 100 Media and its subsidiaries Studio 100 Film, m4e and the newly formed Studio Isar Animation (Munich / Germany). Krieger will also be responsible for the global commercial business of Studio 100 International including content distribution, licensing and consumer products for the entire Studio 100 slate and some third party IPs.

Krieger takes on this role after years of experience within the media and marketing industry including his excellent track record in leading the global content distribution team of Studio 100 previously where he successfully established its international YouTube business. Prior to this, he worked for The Walt Disney Company in various marketing roles and most recently was responsible for content partnerships at YouTube / Google.

Hans Bourlon, co-founder and CEO of Studio 100 Group, comments; “We are delighted to appoint Martin as CEO for Studio 100 Media, we have great faith in his ability to lead due to his already impressive accomplishments within our Studio 100 Group. I trust him to successfully steer the company during this new phase and perform an essential management role in our newly formed international leadership team.”

“Martin and I established an excellent working relationship during his time as Head of Global Distribution and I’m thrilled to be collaborating with him in our new international leadership team working on Studio 100’s global expansion,” adds Barbara Stephen, Content CEO of Studio 100 International and CEO of Flying Bark Productions.

Martin Krieger, CEO of Studio 100 Media, says, “I am grateful and honored by the trust placed in me. It makes me happy to return to Studio 100, its amazing team and to contribute to the group’s growth in this new role. My leadership will be based on fostering inclusion and diversity to further develop our strong culture. It is through diverse perspectives that we are able to meet today’s audience expectations and anticipate the market needs for tomorrow.”

The appointment of Martin Krieger follows the announcement of Barbara Stephen as Content CEO for Studio 100 International earlier this year, as the company continues to push forward with its global expansion strategy.

Sunny Leone launches her innerwear brand “Infamous by Startstruck”

Rutika Malaviya
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0
Sunny Leone launches her innerwear brand “Infamous by Startstruck”

Popular Bollywood celebrity turned serial entrepreneur, Sunny Leone has launched her own innerwear brand “Infamous by Starstruck” exclusively at India Licensing Expo 2019, the third edition of the country’s largest brand licensing platform. Bradford License India has been appointed as the brand’s official licensing agent.

Post her successful foray into the cosmetic industry, Leone now enters a $262 billion global licensing and merchandising industry by launching this brand in the innerwear category. With its third edition, India Licensing Expo is set out to connect global brands, retailers and manufacturers for two days of relationship building, deal-making and trend spotting.

Leone said, “I’m really excited to launch Infamous by Starstruck at ILE 2019, which has offered us a platform to promote the brand in retail fraternity & find a right licensing partner with huge retail muscle to take the brand forward in the global landscape. Infamous is for all kinds of women from all around the world.”

Aurora World announces launch of YooHoo apps on major platforms

Rutika Malaviya
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0
Aurora World announces launch of YooHoo apps on major platforms

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has announced the launch of a number of YooHoo mobile applications planned for this year. They are available on a variety of platforms, including Google Play and the App Store.

Already available for download are a colouring book, an augmented reality (AR) sticker and a puzzle game. A number of other applications will launch in winter this year. The first YooHoo mobile application to launch was the YooHoo & Friends Coloring Book which arrived in March 2019. It offers the chance to meet YooHoo characters from the new animated series YooHoo to the Rescue in a mobile application and colour in more than 270 character sheets using various colour palettes. Developed by Yea Studio, a Google Play Award winner, it is available (in 11 languages) in the App Store and Google Play.

Launched in May, the Samsung Augmented Reality (AR) Sticker offers ten different YooHoo themes that can be used in a variety of Samsung apps. It was developed by Samsung AR sticker partner Sears Lab, which has collaborated with Disney, Pixar and Pinkfong Baby Shark, among others. AR stickers allow users to drop animated characters into the frame a camera is capturing. The YooHoo sticker app is now available in Samsung smartphone cameras (Galaxy S8 and Note 8 series onwards) in 185 countries.

The third recent launch is YooHoo Puzzle Pop, a fun and exciting puzzle game with colourful line-up of characters. Developed as a collaborative project between Aurora World and Powercore, the game will focus on characters, collectability and new adventures. It is currently available on Google Play in an open beta stage. Aurora World plans to release the full public version on both Android and iOS in Q3 of this year.

But this is just the start! More applications are now at the development stage and all set for launch this winter. They include YooHoo Minigames (from Dev Game), character collecting apps (from Tap Tap Tales) and – from butterfly- effected GmbH – digital content that includes digital wallpapers, icon packs, themes, stickers and watch faces.

These are the latest in a growing number of licensed products across the world related to the enormously successful YooHoo brand, as Aurora celebrates the arrival of the all-new animated series YooHoo to the Rescue on Netflix and a number of TV channels in Italy, Poland, Russia, Spain and Portugal (including Frisbee, Canal Panda, Clan TV, Carousel and TVP ABC) with an expanded licensing and promotion campaign.

As well as a new plush range based on the series, there are several products launched or ready for launch in territories worldwide from a number of licensees, including Panini (stickers, mini figurines, trading cards), Nuvita (baby products), Apple Beauty (toiletries), Kennedy Publishing (magazines), and, of course, Dev Games and Yea Studio (mobile apps).

SLR Productions and Giggle Garage announce collaborative partnership

Rutika Malaviya
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0
SLR Productions and Giggle Garage announce collaborative partnership

Australia’s SLR Productions and Malaysia’s Giggle Garage announced a collaborative partnership which commences with SLR Productions’ recently announced new original CGI animated series, SPACE NOVA.

SLR Productions’ Executive Producer Suzanne Ryan together with Giggle Garage’s Executive Producers, Juhaidah Joemin and Zeno Gabing anticipate a range of creative and financial cooperative opportunities between their studios.

“SLR Productions is honoured to work with Giggle Garage’s Juhaidah Joemin and Zeno Gabing.  SPACE NOVA is guaranteed to be a fun and thrilling space adventure and is providing a great framework for our studios to collaborate both creatively and financially in the future,” said SLR Productions’ CEO and Executive Producer, Suzanne Ryan.

“Today’s announcement with SLR Productions is another solid step in our journey in creating character entertainment properties for family and kids to enjoy around the world.  We are inspired by Suzanne and her team’s vision in creating great content and are super excited to partner with them on future projects” said Giggle Garage’s Executive Director, Zeno Gabing.

Malaysia’s Communications and Multimedia Minister YB Gobind Singh Deo commented,  “We are delighted to see our Malaysian animation companies partner with international producers and distributors: this is another validation of the skills and talents of Malaysia’s creative technology and digital content creators.  Indeed, the animation industry here has a long track record of producing and creating world-class IP, which currently surpasses 38 IPs.  This has generated more than RM 237mil revenue, more than 55% of which comprises exports to 120 countries.  The government will continue to focus on developing our animation ecosystem, which includes talent growth to empower Malaysia’s position as a regional digital content creation hub.  Giggle Garage, a company helmed by two Sabahans, based in Cyberjaya, has created stories and characters that are travelling around the world,  and symbolises the diversity, skill and talent that makes Malaysia stand out in the digital arena.”

Warmly welcoming the announcement, Surina Shukri, Chief Executive Officer of Malaysia Digital Economy Corporation (MDEC), commented, “This is a testament that the Malaysian creative industry is truly one of the most exciting in the region with original IP creation and animation services being a core driver in this sector.  It is inspirational to see one of Malaysia’s tech champions, Giggle Garage, produce this series together with SLR Productions, Super RTL, ZDF Enterprises and other key international partners.”

Emoji signs licensing agreement with Hershey Company

Rutika Malaviya
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0
Emoji signs licensing agreement with Hershey Company

The emoji company has entered into a licensing agreement with The Hershey Company with regard to emoji company’s registered emoji(R) trademark. The agreement covers the Hershey’s brand launch of a limited edition Hershey’s Milk Chocolate Emoji Bar this summer.

The product will be available nationwide throughout summer 2019.

The Hershey’s Milk Chocolate Emoji Bar will feature 25 different images on each chocolate piece. Select images featured include the excited heart eyes face, thumbs up, kissing lips, wink, sunglasses smile heart and more.

“We are delighted about this licensing agreement with The Hershey Company,” says Marco Hsges, CEO and Founder of the emoji company. “We are proud to add this chocolate agreement between Hershey and the emoji(R) brand!” Hsges adds further.

This agreement once again underscores the importance and the prominence of the emoji(R) brand in the market where it is inevitable to catch consumer awareness and which is why the emoji(R) brand is so globally successful.

Shemaroo announces licensing agreement with Macmerise for iconic Bollywood movie dialogues

Rutika Malaviya
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0
Shemaroo announces licensing agreement with Macmerise for iconic Bollywood movie dialogues

Shemaroo Entertainment has inked a licencing agreement with Macmerise for its official Bollywood licensing and merchandising brand Yedaz. Macmerise is a licencee in the mobile accessories business across genres of superhero characters, movies, sports and fashion.

This licencing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie dialogues, characters and designs for the digital gadgets and accessories such as Phone cases, Covers, laptop skins, decals and many more.

Shemaroo Entertainment senior VP licensing and merchandising Smita Maroo said, “Shemaroo understands the evolving needs of the consumers. The new age Bollywood fans want to embody their favourite movie moments, dialogues, actions into everything they do. Bollywood is an attitude and is seamlessly woven into our everyday vocabulary and living. With this partnership, we will be able to provide our consumers with another great avenue to express that inner Bollywood attitude.”

Macmerise CMO Binal Shah commented, “We believe that customers should indulge in personalising their gadgets. Our association with Yedaz will allow us to connect with all our Bollywood die-hard fans. With this partnership, we will add another iconic brand in our portfolio, and it will help us to bring alive the thrilling collection of Bollywood’s memorable dialogues for our consumers.”

The brand is present across online stores like Amazon, Flipkart, Tata Cliq, Paytm Mall, and so on in multiple countries across the globe. In addition, the association between Yedaz and Macmerise will further promote Bollywood merchandise category through social media and other media assets.

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