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DISNEY INDIA TO PREMIERE THREE COSMOS-MAYA SHOWS THIS SUMMER

Rutika Malaviya
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DISNEY INDIA TO PREMIERE THREE COSMOS-MAYA SHOWS THIS SUMMER

 

Studio adapts to lockdown with seamless remote production pipeline

17 April 2020. In a move that will put a smile on the faces of millions of young viewers staying home, Disney India is premiering Guddu, Bapu and Gadget Guru Ganesha, three new shows produced by leading India and Singapore-based animation studio Cosmos-Maya. With the addition of these three shows, Cosmos-Maya will have 20 of its own produced series currently airing worldwide. 

The news comes soon after two other Cosmos-Maya original series, Titoo and Lambuji Tinguji were greenlit by Turner India for their channels Cartoon Network and Pogo.

Anish Mehta, CEO Cosmos-Maya said: “We are very happy with this development and our heartfelt thanks goes out to Disney India for its continued support of local content. As partners we have both have tasted great success with the hit show Selfie With Bajrangi, and just like Bajrangi, these three shows are also in line with Cosmos-Maya’s USP of creating series that combine ‘Novelty with Relatability’.”

Discussing how the studio is coping with the current lockdown restrictions, Mehta explained: “For a studio the size of Cosmos-Maya, it was no small task to keep operations running, but crisis or no crisis, the show must go on. We have kept production operations running remotely from home to ensure that children are kept engaged and entertained at home.”

Guddu chronicles the exploits of the anthropomorphic circus lion Guddu, a spin-off character from the very popular Motu Patlu franchise. The show pushes the envelope of 3D animation quality with outstanding and original visuals.

Bapu, the first IP of its kind inspired by the teachings of Mahatma Gandhi, tells the story of a wise elder of a contemporary neighborhood in the modern world. Bapu and his three monkeys always endeavor to help kids face their problems, right wrongs and add a positive spin to adversity.

Both Guddu and Bapu are directed by Suhas Kadav, who is also the Director of the Motu Patlu franchise.

Gadget Guru Ganesha is a slice-of-life buddy comedy based on a quintessential Indian family and beautifully encapsulates the nuances of Indian culture in an entertaining format. Gadget Guru Ganesha is directed by Dheeraj Berry, also the Director of another highly popular Cosmos-Maya show Selfie With Bajrangi.

Hello Kitty and Tokidoki collaborate on new Globematcher game by Bitbuu

Rutika Malaviya
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Hello Kitty and Tokidoki collaborate on new Globematcher game by Bitbuu


For the first time, global character and lifestyle brands star together in a mobile game

Sanrio, a lifestyle brand that is best known for pop icon Hello Kitty, and tokidoki, the global pop-culture brand famous for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games by Mars1982 Ltd. Bitbuu Games by Mars1982 Ltd is a successful designer and developer of a wide range of video games across multiple platforms using 3D, 2D, augmented reality and virtual reality. Sanrio and Tokidoki decided to collaborate on a video game to give their fans a new, entertainment-based experience.

The tokidoki x Hello Kitty Globematcher game brings the iconic partnership together for the first time in a hyper-immersive new game designed to meet the international game market standard and due to be released in early 2020.

It will first be released worldwide on Google Play and iOS. After this, it will be available on other online platforms: the Apple Store, Google Play, Amazon, Apple TV, and Google TV. The game will be available for smartphones and tablets. It is suitable for children aged 4, up to adults of any age.

The game involves solving puzzles of increasing difficulty and unlocking access to different planets as players reach new levels. Players can play alone or invite friends to join them, sending them gifts or competing to see who gets the best score. There’s also a rewards system to gain more gameplay or more opportunities to progress.

This is user-friendly, immersive gameplay. Players can both cross space together or in opposition, defeating global opponents, having new adventures, and getting new planets to give up their secrets as the adventure goes on. The game will operate on either an ad-based or pay-to-play basis.

In close collaboration with Sanrio and tokidoki, Bitbuu developed and carefully constructed every element of the game – from art direction and layout to gameplay and rewards.

The game has already received a strong response from a specially selected group of players. It is now at the soft launch stage. A full global launch on all major platforms will follow soon. Users can use this link to register on the app store
in ‘pre-install’ mode and will receive a push notification as soon as the app is published. Click here for a sneak peek
at the trailer.

Cristian Salaris, CEO, Bitbuu, says: “We were honored and thrilled to be chosen to develop the longstanding tokidoki x Hello Kitty consumer product collaboration into a game. We’re sure fans of both the iconic Sanrio and tokidoki brands as well as the tokidoki x Hello Kitty collaboration will love this enchanting and immersive new game.”

Cobi Toys produces a scale model of Concorde

Rutika Malaviya
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Cobi Toys produces a scale model of Concorde

The recently launched kit is already a best-seller for leading European toymaker

Cobi, one of Europe’s best-known makers of high-quality model kits, has announced the launch of a new Concorde scale model.

It is based on Concorde tail number G-BBDG, one of the original development aircraft, which is on display at Brooklands Museum in Surrey.

Brooklands is the home of the former aircraft factory that played a key role in the development and production of Concorde, as well as the site of the world’s first purpose-built motor racing circuit.

 

This 1:95 scale model contains 455 pieces is available now at specialist hobby and toy shops in Europe and North America as well as at a number of online outlets including Amazon and cobi.pl/en.

Cobi is a Polish manufacturer of high-quality construction blocks and an importer and distributor of a wide assortment of different licensed toys. Today the company is the biggest manufacturer of construction blocks in Central and Eastern Europe with an international sales network that reaches over 60 countries worldwide.

Cartoon Network sets airdate for new home-grown comedy ‘Bandbudh aur Budbak’

Rutika Malaviya
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Cartoon Network sets airdate for new home-grown comedy ‘Bandbudh aur Budbak’

They’re zany, they’re absurd, they’re fun and they’re coming to Cartoon Network this month. From April 18, the channel will premiere ‘Bandbudh aur Budbak’, a hilarious home-grown animated comedy every day at 10.30am and 7.30pm.

‘Bandbudh aur Budbak’ follows the amusing adventures and capers of 10-year-old Budhdeb and Badrinath. Thick as thieves, they inevitably find themselves at the center of all ruckus, usually going scot-free with sheer luck or an irrational explanation. Brimming with whacky capers and whimsical antics, the show offers a perfect light-hearted respite from everyday humdrum

 

Speaking about the acquisition, Abhishek Dutta, Network Head of Cartoon Network and POGO in South Asia, said, “Our portfolio is packed with shows from different genres that appeal to every fan. Investing in the home-grown animation, ‘Bandbudh aur Budbak’, was a decision driven solely by what our fans love.”

 

“The show has unique and memorable characters that evoke laughter in commonplace situations. The world of these central characters has a definitive Indian context, and features world-class animation, making the show absolutely relatable. In that sense, we continue to be truly glocal with our newest offering for our viewers, and we’re confident that they will love it.”

As Cartoon Network becomes the new home for ‘Bandbudh aur Budbak’, the show will be launched with extensive promotions on social media and digital avenues. In addition to Hindi, the new show will also be available in Tamil and Telugu.

Cartoon Network Characters Deliver Kids Hygiene Message: “BE CLEAN. BE COOL!”

Rutika Malaviya
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Cartoon Network Characters Deliver Kids Hygiene Message: “BE CLEAN. BE COOL!”

Cartoon Network has launched an animated public service announcement focusing on good hygiene practices. Designed to be a fun way of helping children understand the importance of keeping healthy during the CVOID-19 outbreak, the music video will run on Cartoon Network and Boomerang, initially across Southeast Asia, Australia and New Zealand. It’s also available on Cartoon Network’s social channels and YouTube.

 

In India, fans can watch both Hindi and English versions of the video on Cartoon Network, and also available on the channel’s YouTube page. The rap features iconic characters from its shows: The Powerpuff Girls, We Bare Bears, Teen Titans Go!, Adventure Time and Ben 10. Messages include covering your mouth when you sneeze, trying to avoid touching your face and washing your hands properly. Be clean. Be cool!

LYRICS:

Now here’s a few tips so you don’t get sick

We gotta fight the germs that make your nose drip

Cover your mouth when you cough or sneeze 

And that’ll put everyone at ease.

Now don’t touch your eyes, your mouth or your nose

‘Cuz that’s where all those naughty germs go

We must wash our hands before every meal

A 20-second scrub – yeah, that’s the deal

Same goes when you use the loo

Wash your hands and dry them too.

And if you’re feeling ill don’t go to school

Being safe and well is the No. 1 rule.

Be clean. Be cool.

Be safe. Be cool!

H&M collaborates with Sabyasachi to launch first Indian designer collection

Rutika Malaviya
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0
H&M collaborates with Sabyasachi to launch first Indian designer collection


After collaborating with the likes of French luxury fashion house Balmain and Italian luxury fashion company Versace, Swedish fast-fashion retailer, and since its first released designer collaboration with Karl Lagerfeld in 2004, it has put out a series of projects with top designers plucked mostly from the runways of Europe’s fashion weeks.

Hennes and Mauritz (H&M) on Tuesday announced its first Indian collaboration with designer Sabyasachi Mukherjee. The designer, under his label Sabyasachi, is known for the use of Indian textiles in the construction of modern silhouettes.

The new line called Sabyasachi x H&M, The collection will mix “modern and traditional silhouettes with a nod towards athleisure and glamping,” according to the release, and will incorporate Indian textiles and prints. It’s scheduled to hit the market on April 16, when it will launch at H&M stores across India, in some of its flagships around the world, and online at H&M’s website and Myntra, the digital fashion retailer owned by Indian e-commerce giant Flipkart.

“I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life,” said Sabyasachi.

Launching on 16 April, the collaboration themed ‘Wanderlust’ will present hand-crafted and eclectic travel pieces, the retailer said. “At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles — a language so stunning, that it permanently altered the fashion and design landscape of the country,” said Ella Soccorsi, concept designer at collaborations & special collections, H&M.

H&M hasn’t released any pricing details, but it’s certain to be cheaper than Sabyasachi’s original designs, which reach easily into the thousands of dollars. H&M, which entered India in 2015, reported sales of ₹1,108.2 crores in the year ended 30 November 2018. The retailer currently operates a total of 46 stores across the country. In 2019 it had two-quarters of around 40% growth, and then in the quarter ended in August 2019 (pdf), its sales in India were up 29%—still strong, even if those sales have moderated some from its prior numbers. The company will give its next update on Jan. 30.

Hong Kong International Licensing Show draws to a close

Rutika Malaviya
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Over 20,000 visitors look to seize business opportunities

Organized by the Hong Kong Trade Development Council (HKTDC), the 18th edition of the HKTDC Hong Kong International Licensing Show, Asia’s flagship licensing event, drew to a successful close today. The three-day fair (6-8 January) attracted a record attendance of more than 20,000 visitors. The ninth Asian Licensing Conference, which ran concurrently with the Licensing Show and concluded on 7 January, featured some 30 speakers from renowned brands and global licensing experts, attracting more than 1,200 industry practitioners.

Licensing adds value to businesses amid challenges 
Speaking at the opening ceremony on Monday, HKTDC Executive Director Margaret Fong said: “Despite the current global economic sentiment and the impact of the Sino-US trade conflict, the licensing industry continues to flourish.” She added that licensing adds value to businesses, helping to boost their competitiveness during challenging times. With its rigorous intellectual property protection regime, the robust legal system, professional expertise and proximity to Mainland China and other key Asian economies, Hong Kong “provides the ideal platform for global brands and top licensors to access markets across the region,” Ms Fong said.

Hong Kong an effective platform for entering the international market
Exhibitors at this year’s show came with the intention of exchanging ideas with industry players from around the world. Joining the Licensing Show for the second time, an exhibitor at the DLab Hong Kong Pavilion, Shawn Chiu, Founder of Pixel Fairy, said that buyers were of high quality and had a strong desire for business collaboration this year. “We will follow up with a number of potential buyers, including a Wenzhou-based shoe manufacturer that invited us to Wenzhou for further discussions; a Korean lifestyle chain store that sought our quotation for intellectual property (IP); and a Malaysian boutique store looking for suitable IPs for their premium items.”

Dave Jo, Product Director for a young Korean brand, Pound Cake Cat, came to the show expecting that his company would only appeal to the Asian market and was set to meet licensing agencies from Mainland China and the Asian region. However, he was pleasantly surprised to find licensing agencies from Europe and the United States expressing an interest in the company’s characters. He found the Licensing Show to be an “international arena” that gave him greater confidence about
promoting the brand worldwide.

Kamonrose Mahattanasomboon, Co-founder and Designer at a Thailand cartoon company called Scoo Pup, shared that the Licensing Show provides opportunities to small enterprises such as hers, enabling her to learn more about the global market as well as network with business agents from the mainland. “During the show, many agents expressed an interest in our characters and we will arrange meetings with mainland manufacturers on a range of products they are going to produce,” she said. Meanwhile, Taiwan exhibitor Brilliant International Group & BIG Impression grabbed the attention of a Sichuan shopping mall, which company Chairman & CEO Charlie Han said is now thinking of using its IP to organize a thematic exhibition. Various Taiwanese retail chain stores also showed an interest in collaborating with his company.

Hong Kong creativity and culture attracts diverse buyers
Colin Jones, a Managing Partner of Copyright Live from the Middle East, attended the Licensing Show for the first time as a buyer and said that two companies had shown an interest in cooperating. “One of them is a mainland licensing agent that ranks as one of the top 100 licensing agents worldwide, which owns a popular character in the Middle East. The other company is a Hong Kong start-up specializing in technologies such as virtual reality. We may collaborate with them to develop escape room games for the Middle East market.”

Another buyer, Cindy Wu, Senior Director, New Brands Business Marketing Department, Xtep (China) Co Ltd, commented that many consumers in the mainland are proactively looking for personalized goods, which indirectly drives the growth of IP licensing in the country. Her company came to the Licensing Show looking for suitable licensing partners for four of its brands, discovering many cartoon IPs that would arouse youngsters’ interest. She also saw IPs related to sports and other IPs from Japan, Korea, various Southeast Asian countries and the mainland that meet the brand’s needs. Ms. Wu said foreign buyers see Hong Kong as a trustworthy platform to help them connect with mainland start-ups and companies.

The HKTDC continued to provide business matchmaking services on site, and also made the services available online this year through the Licensing Show website. This one-stop solution connected buyers with exhibitors at the show, helping companies to identify – and make crucial connections with – potential business partners from Hong Kong.

Mainland China to become the second-largest esports market
Various plenary sessions and thematic sessions at the Licensing Show saw industry leaders gather to discuss industry trends. At a thematic session titled “Gaming and Esports Licensing”, Wilson Chow, PwC Global Technology, Media and Telecommunications Industry Leader, said that the US will still be the leader in the esports market by 2023, though Mainland China, with an annual growth rate of nearly 19%, will surpass Korea to become the second-largest esports market by 2022. In terms of revenue share, brand sponsorship, media revenue, and advertising revenue take the lead. Media revenue is showing the strongest growth and is expected to increase from 22% in 2018 to 28% by 2023. Daniel Amos, Head of Esports at Difuzed, said the potential for the esports market in the mainland is encouraging and there were already 75 million viewers in the country by 2019.

The momentum for development in the esports market remains strong, but a number of companies have already achieved a significant scale. The We Are Nations Group generates revenue by licensing esports teams, selling the copyright for game broadcasts and sales of derivative products. Patrick Mahoney, the company’s Co-Founder, and CEO said that the secret for success in esports licensing is to understand the needs of all segments of the market, including the teams and the players. Moreover, bringing different business models such as sports and entertainment to esports
tournaments can also boost interest and revenues.

Shared values multiply the co-branding effect
In the “Dialogue with Star Licensees” session, Anna Charisse Sumulong, Marketing Director at Jollibee Foods, said the company has developed its business at a rapid pace in recent years, expanding in areas such as North America and Dubai. The Jollibee Foods Corporation has a popular mascot called Jollibee, and Ms. Sumulong said that finding a suitable licensing partner can help to produce a bigger branding effect. Jollibee has cooperated with major corporations such as Warner Bros, Universal Studios, DreamWorks and Sanrio, and Ms. Sumulong explained that the values of these companies are close to Jollibee’s own, which helps to reinforce the brand image.

Legal knowledge equips licensing business
Supported by the Intellectual Property Department of the Hong Kong Special Administrative Region and organized by Licensing International, the newly established Licensing Academy brought industry players up to speed on issues such as licensing law essentials, operational intelligence, and cross-border cooperation between retailers and manufacturers.

One of the speakers at the academy, Alan Chiu, Managing Director, Ella Cheong & Alan Chiu, Solicitors & Notaries, said that to maintain good brand protection, brand owners have to define the scope of IP that is included. “Many people may know the importance of protecting trademarks, designs, and patents, but may often neglect the protection of commercial secrets, reputation, website domain names, and social media accounts,” Mr. Chiu said. He recommended that a thorough preliminary data collection is carried out before the next contract is drafted, so that a list of commercial secrets, IP application scope and duration can be clarified. He also reminded participants that when infringements occur, the licensee must be given immediate written notice to fix the problem and to always keep communication records for traceability when legal action needs to be
taken.

NFL LAUNCHES APPAREL AND ACCESSORIES COLLABORATION WITH H&M

Rutika Malaviya
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NFL LAUNCHES APPAREL AND ACCESSORIES COLLABORATION WITH H&M

The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG.

The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East.

 

The first capsule collection of men’s jackets, tops and loungewear is available in stores and online now, with women’s, children’s and accessories lines to follow next season.

The collaboration reflects demand from growing legions of international NFL fans in recent years with regular-season games in London and Mexico, and its annual Super Bowl event now watched in more than 180 countries and nearly 25 languages.

“By partnering with H&M, we are able to reach fans in markets across the world with a diverse selection of apparel and accessories for men, women, and children,” said Akash Jain, NFL Vice President of Commercial Development. “NFL fanbases are growing throughout countries in every corner of the world and we want to continually meet our fans’ needs for fashionable apparel and fuel their fandom for years to come.”

Matthew Primack, Senior Vice President, IMG, added: “We are delighted to be bringing one of the most popular sports leagues together with one of the world’s favorite fast-fashion retailers. The NFL’s international appeal as a lifestyle and fashion brand continues to grow rapidly. With its reputation for creative collaborations and thousands of stores around the world, H&M is the perfect partner to provide an accessible and stylish collection of NFL apparel and accessories that will be sought after by football fans and fashionistas.”

The first collection is available now in H&M stores and online, with apparel prices ranging from $14.99 to $29.99.

Gene Simmons & IMG Partners To Launch Licensed Products

Rutika Malaviya
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Gene Simmons & IMG Partners To Launch Licensed Products

LONDON (18 November 2019) – Gene Simmons, co-founder of rock band KISS, multi-hyphenate entrepreneur and one of rock music’s most recognized personalities, has appointed IMG as his first exclusive global licensing representative.

IMG will work with Simmons to build a licensing program targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming, and electronics, with products launching in early 2020. Additionally, IMG’s representation of Simmons will include promotions, commercial tie-ins, and brand endorsements.

Gene Simmons said: “IMG is the world’s leading licensing agency and our aim is to create a whole new range of products and to expand into areas of merchandising that are innovative and exciting to me and my fans. They have years of experience and expertise in this field and I’m looking forward to building a strong and lasting relationship with them.”

Gary Krakower, Vice President of Licensing, IMG, added: “Gene Simmons is a branding and merchandising maven and we are so excited to be working with him. Together, we will use our extensive skills base, relationships, and experience to showcase Gene’s iconic style and personality.”

Simmons co-founded KISS, America’s number one gold record award-winning group of all time, with the band exceeding worldwide sales of more than 100 million albums.

Outside of music, he has touched many other areas of business including starring in the hit TV series ‘Gene Simmons Family Jewels,’ being co-founder of ‘Rock and Brews’ restaurants and speaking engagements through his ‘Gene Rich and Famous Expos’ venture. He is also in the midst of writing his seventh book, ‘On Power,’ following his sixth best-selling book ‘Me, Inc.’

 

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

Rutika Malaviya
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Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the new collection aim to bring back childhood memories from the 90’s. This line will be available on all leading online shopping websites and stores.

Speaking on the launch of the collection, Bollywood diva Anushka Sharma owner of NUSH said, “I used to read Chacha Chaudhary throughout my school days. I remember getting lost in the world of the Chacha and his partner Sabu, who used to solve such interesting cases, every single day. I want to bring back the cult nostalgia of the 90s and present it in the most pop-culture way through fashion. Before there was a computer, there was our Indian detective Chacha Chaudhary whose brain was sharper than a needle and faster than a computer! I want this collection to relive his genius. Homegrown comics and such heroes were an essential part of any child’s growing up years in India in the 90s and we want to present this to the world and relive the coolness of the era gone by. I am very happy to welcome Chacha Chaudhary into the Nush family.”

Speaking on the launch of the collection, Mr. Manish Verma, Director, Diamond Toons said,

Chacha Chaudhary, being an all-rounder has been found relevantly connected to almost all aspects of our lives with fantastic satire and sense of humor. Not leaving behind Fashion which is the major facet for today’s generation, this collaboration between NUSH and Chacha Chaudhary will be a step ahead in making a strong connect with his massive fan following be it 8 or 80 years of age. He was a part of Anushka’s childhood too and she is showing her love for the character by bringing this new line of clothes. Chacha Chaudhary is not limiting himself to comics only but is now reaching people’s wardrobe too.

“Pran’s Features is pleased to associate with Nush to bring Chacha Chaudhary merchandise in India. We all have grown up reading comics where Chacha Chaudhary uses his brain to solve the problem. The classic character of Chacha Chaudhary is in the memory of every childhood and has touched the emotions of millions of people across the country”, said Mr. Nikhil Pran, CEO, Pran Features LLP.

 

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