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RHS announces spring/summer Wax Lyrical Fragrant Garden range

Rutika Malaviya
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RHS announces spring/summer Wax Lyrical Fragrant Garden range

RHS announces spring/summer Wax Lyrical Fragrant Garden range

Floral fragrance partnership enters twelfth year with new fragrance and new designs

The Royal Horticultural Society (RHS) has announced a new addition to the popular Fragrant Garden collection of fragrances from its enormously successful long-term partnership with home fragrance manufacturer, Wax Lyrical, along with a refreshed design.

This collection of scented candles, reed diffusers, drawer liners, scented sachets and gift bags introduces a new fragrance to the popular Fragrant Garden range of complex floral fragrances. The eight fragrances in the collection are Sweet Pea, Cotton, Lavender, Freesia, Rose, Honeysuckle, Hydrangea and this year’s new fragrance, Peony. Sustainability is also a new theme of the latest range which, like last year’s popular wildlife-themed RHS Wildscents range, features alcohol-free reed diffuser fragrances and reusable vessels.

The bright product designs again showcase stunning assets from the RHS Lindley Collections, the world’s largest library of botanical art. Striking RHS Lindley art prints adorn the products themselves, while geometric prints inspired by Knot Garden and Parterre, two elegant and beautiful formal garden design styles dating from the 1600s and 1700s, feature on the packaging.

These design styles perfectly showcase these stunning assets and reflect the natural fragrance of flowers with home fragrances blended at the Wax Lyrical site in the English Lake District. The core market for the Wax Lyrical RHS ranges is mainly adult females with a strong interest in gardening and interior design and decoration, but there is also a strong secondary market of gift buyers of both sexes from young adult up.

The range, now at retail is stocked by a number of garden centres and is also available on the Wax Lyrical website. Wax Lyrical is the UK’s largest home fragrance company, designing and manufacturing products that are not only made and sold in the UK but exported to 46 countries around the world.

Rachel Holmes, Product Development Manager for Wax Lyrical said: “We’ve really enjoyed developing fragrances for the RHS over the past twelve years and each season it’s a fantastic challenge to see how we can evolve the collection and meet the demand of gardeners and fans of floral scents.”

Cathy Snow, RHS Licensing Manager, says: “The RHS partnership with Wax Lyrical continues to inspire fragrances and product designs that are both unique and popular. It’s also important to the RHS to be able to support product that is British-made and that reflects our desire to encourage sustainability and the use of natural ingredients – and this Wax Lyrical range ably accomplishes both!”

A wave of new deals for emoji® – The Iconic Brand in EMEA

Rutika Malaviya
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A wave of new deals for emoji® – The Iconic Brand in EMEA

CPLG signs a wave of new deals for emoji® – The Iconic Brand in EMEA

Brokered on behalf of the emoji company, the licensee agreements in Europe include: Nestlé España S.A in Spain for a 50cl sports-cap water bottle with six different label designs, following the success of the 33cl emoji® bottles in 2019; Clementoni in Italy for a colourful puzzles range including 104 and 180-piece Supercolour Puzzles, alongside an Impossible 1000-piece Puzzle; and a renewal in France with leading postal service La Poste for a second humorous stamp collection featuring some of the most popular emoji® icons, in addition to 60 digital stamps which are available to print or collect until the end of 2020.

In the Middle East, new partners joining the emoji® licensing programme include: Sun Ce for back-to-school products; Trucare for home and accessories; One2One for shopping mall events; and Riva for a direct-to-retail range covering women’s and children’s apparel and accessories. Additionally, Spurt South Africa is developing swim caps for the South African market.

Pau Pascual, VP Southern Europe and Managing Director Iberia and MENA at WildBrain CPLG, said: “With emoji® brand icons being instantly relatable and understandable in every language, the emoji® brand has become an intrinsic part of our daily lives all over the world. These partnerships offer consumers in EMEA exciting new ways to engage with the brand and fun avenues of self-expression.”

Wildbrain CPLG Cracks Licensing Deal With RICHARD SIMMONS

Rutika Malaviya
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Wildbrain CPLG Cracks Licensing Deal With RICHARD SIMMONS

Licensing agency takes worldwide representation rights to iconic 1980s fitness expert

 First partners signed in North America with products launching for holiday season 2020

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Plaster Partners LLC to represent the iconic 1980s fitness expert Richard Simmons worldwide. WildBrain CPLG is now developing a cross-category licensing program for Richard Simmons targeting adults across key categories, including accessories, food and beverage, footwear, fitness and sporting goods, publishing, health and beauty, social stationery, and digital applications.

WildBrain CPLG has secured its first wave of partners for Richard Simmons in North America, brokered on behalf of Plaster Partners LLC, the brand marketing venture from Richard Simmons’ long-time manager Michael Catalano and licensing executive Brittany Straede. Kicking off the licensing program are: NECA for games, toys, action figures and boxes; Funko for figurines; Mad Engine for apparel and sleepwear; Pyramid for posters and stationery; TF Publishing for calendars; Fun.com for dress-up; and Super Impulse for novelty gifts. The first products are scheduled to launch in the market for holiday season 2020.

Alyssa Gourlay, Director of Business Development at WildBrain CPLG North America, said: “Richard Simmons is one of the most iconic figures in fitness, recognised internationally for his infectiously positive attitude and energetic home workouts. With the surge of interest in his vintage work-out routines on YouTube, as people discover exercise content they can enjoy at home, we’re looking forward to bringing consumers an exciting range of products reflecting Simmons’ colourful and hi-octane personality, while also tapping into the nostalgia for the 1980s home aerobics genre.”

“We’re thrilled that WildBrain CPLG will be leading the charge to bring all things Richard to a global audience,” said Simmons’ manager Michael Catalano.  “Richard continues to be one of the most revered and loved fitness personalities of all time. His licensed line will be pure Richard – fun, motivational and inspiring.”

Richard Simmons pioneered the home-fitness video revolution of the 1980s, bringing inspiration and fun to the masses through his aerobic dance and exercise programs. Simmons is best known for his high energy and flamboyant personality and remains a fixture in the pop culture lexicon.  After more than thirty years, his “Sweatin’ to the Oldies” workouts remain the bestselling exercise video series of all time.

Wildbrain CPLG Presses Play On Deal For VLAD And NIKI

Rutika Malaviya
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Wildbrain CPLG Presses Play On Deal For VLAD And NIKI

Licensing agency appointed by Haven Global to represent sibling YouTube superstars in EMEA and Russia

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Haven Global to represent sibling YouTube superstars Vlad and Niki in EMEA and Russia. Brothers Vlad and Niki (aged 7 and 5) star in one of world’s biggest and fastest growing YouTube kidfluencer channels, garnering four billion monthly views. Originally launched in English in 2018, Vlad and Niki now have 15 YouTube channels across 12 languages and have amassed 90 million subscribers worldwide.

Maarten Weck, Executive Vice President and Managing Director at WildBrain CPLG, said: “In just a couple of years, Vlad and Niki have established a remarkable international fan-base on YouTube with staggering global reach. We’re already seeing a huge amount of interest in this brand so will be moving quickly as we create a licensing programme which captures the fun and family spirit of Vlad and Niki’s much-loved videos for fans across EMEA and Russia.”

Vlad and Niki’s energetic videos centre on the brothers’ daily adventures which are brought to life with fun special effects and animation, superhero narrative, toy testing and catchy songs. WildBrain CPLG will work with Haven to build an extensive consumer products programme in EMEA and Russia for the highly popular kidfluencer duo, covering all merchandise categories and promotions.

“Fans worldwide have a remarkable opportunity to watch the boys’ content in their native languages – English, German, French, Spanish, Portuguese, Russian, Arabic and more. With an uplift of 40% in views in the last month alone, it is an extremely exciting time for the brand. We are thrilled to be joining forces with WildBrain CPLG to grow the retail and licensing footprint in the region,” says Tom Punch, Managing Director of Haven Global.

 

Visit Vlad and Niki on YouTube!

Craft Sportswear undergoes total digital transformation

Rutika Malaviya
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Craft Sportswear undergoes total digital transformation
Craft Sportswear is currently undergoing a total digital transformation for its Direct-to-Consumer business. The company has recently completed a major brand update and is now poised to take the next step by going all-in digitally to build a global e-commerce site designed by e-commerce agency Grebban on the Centra headless platform.

Craft Sportswear, which makes functional sports clothing, has in recent years undergone a brand journey in which it has updated its identity and broadened its brand for both winter and summer activities. The brand, which has had strong sales growth in recent years, has struggled with a complex e-commerce architecture requiring administration of several different individual e-commerce sites, with different systems, for different geographic markets. Craft Sportswear now sees an opportunity to ramp up its growth online and take the next step in the company’s digital development by launching a new global, but localised, e-commerce operation on the Centra headless platform. The aim is to strengthen the brand’s global position and build a stronger customer experience.

“Like many other established brands, at Craft Sportswear we have struggled with a complex e-commerce architecture in which we have been bogged down by solutions and systems that have made it more difficult to scale up business globally. The investment we are now making will therefore be an important step in our globalisation, where through Centra we will be able to manage our global e-commerce to consumers via one and the same platform,” says Erik Berg, Head of e-commerce at Craft Sportswear. “With our previous set-up we administered several sites locally, which gave us a local presence but never allowed us to achieve strong growth across a broader plane. We see a major upside in investing in a new, updated global site that is as functional as it is stylish. Here we will truly be able to clearly communicate the Craft Sportswear brand and the journey that we are currently on.”

In addition to updating the e-commerce architecture, strong attention will be paid to design and the customer journey in the new venture. Craft chose Centra as its platform vendor to team up with the e-commerce agency Grebban to build a specially designed and customised best-of-breed solution that lives and breathes Craft Sportswear. This will entail an enhancement of the major brand journey that the company has been on in recent years. The new solution is conceived to replace the e-commerce solutions that Craft Sportwear has used to date.

“The customer journey is a central focus areas in this venture,” continues Berg. “We have therefore chosen to team up with the e-commerce agency Grebban and Centra. “We will carefully hand-pick the technical solutions we believe are best for the customer and will build a dynamic on-brand site that automatically adapts the content and appearance, depending on the customer.”

Martin Jensen, CEO of Centra, comments: “Craft is a dream case for Centra. Like many established companies they have had a very complicated e-commerce architecture that has not been optimised for global sales. We see major potential in making this a success story by leveraging our technology and Grebban’s design to elevate the brand to new global heights.”

Freaky Friday: Check Out These Must Have Branded Face Mask To Make That Style Statement!

Rutika Malaviya
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Freaky Friday: Check Out These Must Have Branded Face Mask To Make That Style Statement!

Licensed & Branded Face Masks have helped save many licensing & fashion companies.

Face masks have become a new essential items in the pandemic, with government enforcing their use and encouraging people to wear face coverings when they go out in public. For some, face masks are even becoming fashion or statement pieces.

While the MHA announced its guidelines on using cloth as face mask coverings, it was only a matter of time before brands saw an opportunity. Unlike the boxes of disposable masks that are sold out everywhere, these cloth masks are machine-washable and actually quite stylish. And while they may not be as cheap as the disposable ones, they’re certainly more sustainable, and almost every brand we’ve come across is also making donations of masks to healthcare and other essential workers, so you can rest assured that you’re doing good while protecting yourself and others.

The result: adults and children who want to spruce up their masked looks can now do so with emojis, sports teams and superheros.

To make your search for masks a little less frustrating, below, we compiled a list of licensed brands that are selling face mask while also giving back.

Check Out These Must Have Branded Face Mask To Make That Style Statement!

1. Disney

The masks feature beloved characters from across Disney, Pixar, Marvel and “Star Wars” films, such as Mickey and Minnie Mouse, Anna and Elsa from “Frozen,” The Avengers, Woody and Buzz from “Toy Story” and yes, even “Baby Yoda” from Disney+’s “The Mandalorian.”

Disney Licensed Mask

 

 

 

 

 

 

 

 

 

 

The reusable face masks come in four-packs and are on sale on shopDisney.com in small, medium and large sizes. Right now they can be pre-ordered and Disney expects them to be available by June 29.

Disney Masks are also available on: FirstCry.com, Redwolf.in, SouledStore.com to name a few sites in India.

Disney, is also donating up to $1 million of the profit from its masks to Medshare, a humanitarian organization that delivers medical equipment and supplies to communities in need around the world.

2. NBA

The National Basketball Association was one of the first major organizations to embrace the mask game.

NBA Licensed Mask

 

 

 

 

 

 

 

 

 

 

The league and the Women’s National Basketball Association began selling masks on April 17, featuring logos of the 30 NBA teams and 12 WNBA teams. Youth and adult masks, manufactured by licensors FOCO and Industry Rag, are being sold online at NBAStore.com and WNBAStore.com through NBA’s e-commerce provider Fanatics for $14.99, and three-packs for $24.99. Items will begin shipping on May 21.

NBA is donating all proceeds of its licensed face masks to the charities Feeding America and Second Harvest in Canada.

 

3. Souled Store.com

Check out few of the most stylish face mask here for multiple brands like Disney, Iron Man, Marvel, DC Comics, Money Heist, Bella Ciao, Disney and many more.

Souled Store Licensed Face Mask

 

 

 

 

 

 

 

 

 

 

 

4. Universal Music Group

Universal Music Face Mask

 

 

 

 

 

 

 

Universal Music Group’s merchandise division Bravado, which has created the e-commerce site wegotyoucovered.com to sell the masks for $15 each, with all of the proceeds going to Musicares, an organization that assists recording artists in need. Universal Music Group is also donating 50,000 masks to frontline workers in the U.S. UMG chairman Lucian Grainge is currently recovering from COVID-19 after being hospitalized.

5. Quotes Based Face Masks by Redwolf.in | Bewakoof.com | WearYourOpinion etc.

licensed face mask

 

 

 

 

 

 

 

 

6. Masaba Gupta

Masaba Mask

 

 

 

 

 

 

 

 

 

 

 

 

Her affordable luxury line now sells these masks at upwards of Rs250 ($3.32) apiece, whereas the cheapest ones in the market cost roughly Rs40 per mask. Some masks with gold foil, potentially for occasion wear, cost Rs750 per mask. Gupta’s website, though, notes that the brand will donate a mask to different charities as well as police personnel for every mask it sells.

 

7. Payal Singhal

 

 

 

 

 

 

 

8. Fab India

Fab India’s these intricate designs & cotton mask are most definitely as steal to match your dress style.

 

 

 

 

 

 

 

 

For some consumers, masks are turning into a form of self-expression they never knew they needed. And Hence, there many brands like Emoji, Toki-doki, Puma, are soon venturing into face mask collections.

Do watch this space for more updates on these & many such branded merchandise.

 

PEZ secures new licensing deal with Bioworld

Rutika Malaviya
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PEZ secures new licensing deal with Bioworld

PEZ secures new licensing deal with Bioworld

Apparel and accessories licensee Bioworld International are developing a range of clothing, bags and accessories for confectionary brand PEZ.  Licensing Link Europe are building up the consumer product program for the PEZ brand across the UK and Eire with the most recent licensee, Bioworld International targeting online fashion and high street retailers, the first designs are now launched on www.boohoo.com.  

Richard Radford from Bioworld International commented “We are delighted to be working with the PEZ brand and look forward to working closely with their creative team to help create a fun, vibrant, lifestyle range in keeping with the brand’s own outlook and belief”

Chris Taday, Licensing Link Europe, added, “We are extremely pleased to have signed Bioworld International as our apparel and accessories licensee for the Pez UK programme, getting off to a great start with leading online retailer Boohoo.com.  PEZ is an iconic brand, from the sweet bricks to the dispensers themselves – some great key attributes to develop some outstanding new consumer products.”

Pez began life in 1927, when Eduard Haas III invented a small. rectangular mint sweet, which was followed by the distinctive comic-figure head dispensers. The PEZ Group is a globally operating enterprise based in Austria, in addition to Europe and US, the brand’s key markets are Japan and Australia.   Today the company sells around 70 million dispensers and 5 billion PEZ sweets annually.  PEZ has achieved pop culture status with a global network of collectors. 

Saregama Inks Global Licensing Deal With Facebook

Rutika Malaviya
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Saregama Inks Global Licensing Deal With Facebook

Saregama Inks Global Licensing Deal With Facebook

Saregama today, said it has entered into a global deal with Facebook to license its music for video and other social experiences across products offered by the social media giant.

This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content, a statement said. Users will also be able to add songs to their Facebook profile, it added.

The announcement comes weeks after Swedish music giant Spotify also signed a music licensing deal with Saregama for the Indian market that allows its users to access the music label’s entire catalogue.

Vikram Mehra, Managing Director of Saregama India said, “We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share.”

With the move, Facebook and Instagram users will be able to add music to their posts and stories from India’s oldest music label. Saregama has a catalogue of over 1,00,000 songs across different genres including film songs, devotional music, ghazals and indipop in more than 25 languages including tracks from several India music legends including Lata Mangeshkar, R.D. Burman, Mohammed Rafi, Talat Mahmood, Manna Dey, Kalyanji-Anandji, and Hemant Kumar.

“At Facebook, we believe that music is an integral part of self-expression and bringing people closer together and creating memories that last forever. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms,” Manish Chopra, Director and Head of Partnerships, Facebook India told in a statement.

Earlier Facebook has also signed similar deals with T-Series, Yash Raj Films and Zee Music. Licensing Corner had also previously reported, the social media giant, Facebook is also in talks with international labels including Warner Music and Universal, to make their music catalogue also be available on its platform

Kolakata-based Saregama’s shares surged by 20% on the news.

Brand licensing company Centric Brands files for bankruptcy

Rutika Malaviya
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Brand licensing company Centric Brands files for bankruptcy

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming.

Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open for part of the month.

Brand licensing company Centric Brands files for bankruptcy

Centric’s own brands include Hudson, Robert Graham, Swims, Zac Posen and Avirex. The company also licenses more than 100 well known labels, including Calvin Klein, Tommy Hilfiger, Nautica, Hudson Jeans and Under Armour in apparel; Kate Spade, Michael Kors, All Saints and Jessica Simpson in accessories; and Disney, Marvel, Nickelodeon and Warner Brothers in entertainment.

The company is also forced to grapple with the decline of department stores, another situation worsened by the pandemic. More than half of those retailers could close within two years, with the disease outbreak speeding up an existing trend, commercial property research firm Green Street Advisors said last month.

In a statement, Centric Brands CEO Jason Rabin said that the “pandemic disrupted many of our wholesale accounts’ ordering and constrained our cash flow” but also that the agreement forged with the company’s lenders ahead of its Chapter 11 filing positions it for long-term success.

Van Gogh Museum Appoints IMG as Exclusive Licensing Representative

Rutika Malaviya
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Van Gogh Museum Appoints IMG as Exclusive Licensing Representative

The Van Gogh Museum has appointed IMG as its exclusive licensing representative for North and South America, the Middle East, Africa, China and some parts of Europe to make the iconic work of Vincent van Gogh more accessible to people around the world through licensed consumer products.

Commissioned by the Dutch Government, The Van Gogh Museum in Amsterdam opened in 1973 and houses the world’s largest collection of works by the artist and serves as the official curator of the Van Gogh legacy.

Vincent van Gogh was a post-impressionist painter whose works highly influenced 20th-century painting. Undeniably amongst the most famous artists of all time, Van Gogh’s work is so distinctive as to be recognized even by the uninitiated and his best-known pieces are familiar images of the cultural landscape. Not only his art, but also Van Gogh’s emotion-charged life-story, which epitomizes modern culture’s notions and sympathies for the “tortured artist”, has been romanticized repeatedly in music and poetry, inspiring successive generations of youth.

IMG will work with the museum to bring some of his most celebrated masterpieces, including ‘Sunflowers’, ‘Almond Blossom’, ‘Irisses’ and self-portraits, to new platforms of exposure through cross-category brand partnerships and collaborations. His iconic imagery and signature style will be applied to elevate the aesthetic of products ranging from fashion apparel to designer items for home décor.

Laurine van Rooijen, Head of Licensing and Wholesale at the Van Gogh Museum, said: “IMG enables us – through collaborations – to reach out to people all over the world who have a personal connection with the museum and the artist, and to reach those who don’t have this kind of connection yet. We hope that together with IMG we can inspire people with stories about Van Gogh, and show them there might be a link between him and their own personal lives. This contributes to our mission to make Van Gogh’s life and work accessible to as diverse a group of people as possible, to enrich and inspire them. It also contributes to the management and preservation of Van Gogh’s heritage for future generations.”

Sven Thierhoff, VP of Licensing, IMG, added: “Van Gogh’s work is widely recognised as having the power of a cultural brand, enriching and inspiring individuals everywhere. We feel extremely privileged to be working with the prestigious Van Gogh Museum, which houses the world’s largest Van Gogh collection, and together we look forward to making his art accessible to people who might not have the opportunity to visit and experience it for themselves.”

IMG will extend Van Gogh’s rich portfolio of art through brand collaborations in product areas such as clothing, fashion accessories, home decor, cosmetics, fine stationery, gifting and collectibles. The agency expects to work with brands ranging from luxury labels to youth-oriented fast fashion retailers, as well as consumer durable items with a strong design profile such as high-end white goods, consumer electronics and kitchen appliances.

The Van Gogh Museum opened in Amsterdam to make the works of Vincent van Gogh accessible to the public. It houses more than 200 Van Gogh paintings, 500 drawings and 700 written documents including letters to Vincent’s brother Theo.

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