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Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG

Rutika Malaviya
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Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG

Deepak Chahar is also the brand ambassador for TFG

Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG

India International cricketer Deepak Chahar is entering the gaming space with fantasy game platform TFG (Trade Fantasy Game). The venture marks his debut in the entrepreneurial space as the Co-founder along with wife Jaya Chahar who will serve as the CEO of JCDC Sports Pvt Ltd. Deepak Chahar, who will also play the role of the brand ambassador, will look to connect and engage with his fan base of over 5 million users across platforms.

JCDC Sports Pvt. Ltd. is a sports technology company established in March 2022 and is headquartered in Delhi. The company aims to reach 1 million users by FY24 and introduce 2 new features in the next 2 quarters to increase reach and engagement leading to a larger user base.

Co-founder and brand ambassador, Deepak Chahar, said, “This is thrilling and I am looking forward to this new venture as an entrepreneur. TFG will allow me to reach my fans in a whole new way. I hope to leverage my knowledge of cricket and harness technology to reach out to millions while connecting and engaging with them and adding value to the sport and the cricketing ecosystem as well.”

Commenting on the new venture,  Jaya Chahar, Founder & CEO, JCDC Sports, said “The gaming industry has been witnessing fast paced growth and seeing a rise in gamers daily. Being from the cricketing community, this venture was the best way to extend ourselves by entering the cricket fantasy space and taking the sport from the field to the gaming arena.”

Unlike other fantasy sports games, TFG will reward not only the user’s skillset but also the user’s loyalty and their frequent participation, i.e. both player performance and user participation will play a significant role in increasing the user’s digital collectibles. The game will engage users with features like wildcards, fantasy clashes, trading of cards, venue statistics, etc., which will enrich their journey on the platform towards absolute rewards and ownership of player cards with a long term vision to be the most engaging and entertaining platform for all sports viewers in India.


The game will be available to download from the website (https://www.tradefantasygame.in/), Playstore and IOS.

For a look at ‘how to play the game’: 

Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky

Rutika Malaviya
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Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky

On Thursday, February 23rd, families are invited to experience the immersive fun and activities at Miffytown, featuring a visit with Miffy

Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky

Miffytown, an interactive experience born from the beloved children’s books featuring the adorable Dutch bunny, Miffy, created by Dick Bruna, is set to open its doors in Williamstown, Kentucky on February 23, 2023. Loved by old and young alike, Miffy is featured in books, TV, and other media across the world in dozens of languages. Hans Philippo, a Dutch native and local entrepreneur, grew up with Miffy and her stories, and he is thrilled to find an opportunity to bring the character to his community.

Miffytown is an immersive attraction designed for kids and families featuring a play area, gardening experience, story time, interactive activities, and a gift shop. “We are overjoyed to bring some of our heritage to the area with this unique experience and chance for visitors to enjoy a piece of Dutch culture,” said Philippo. “Children and adults across the world have a love for Miffy, and we are excited to share that with visitors to Miffytown. I hope it sparks as much joy for the children who visit as it did for me when I was growing up.”

Activities begin at 1:00 pm EST with a ribbon cutting by Hans Philippo. Visitors can join in the grand opening festivities that will include interactive activities and crafts, giveaways, photo stations and the opportunity to meet Miffy herself as a costumed character. Located on Main Street, Miffytown is at the center of the charming downtown Williamstown area, where visitors can spend their evening after a day of enjoying their Miffy experience.

“This wonderful collaboration enables Miffy to reach a new community while creating a unique space for existing Miffy fans to experience her world within their own,” said Marja Kerkhof, Managing Director at Mercis bv, Miffy brand’s worldwide licensor. “We are very excited about this partnership and the delightful fun that Miffytown will bring to its visitors.”

Miffytown brings to life the bright, colorful illustrations and simple sincerity found within the original Miffy artwork. Miffy navigates the world with a keen sense of curiosity and unbridled optimism as she, her friends, and her family embark upon new adventures of discovery. Children will enter a world where they are encouraged to explore, imagine, and play. The interactive garden area will have seeds and bulbs that children can plant, then take home and watch them grow.

Storytime and episodes of the Miffy children’s television show will be featured daily, giving children the chance to hear more about Miffy and her friends while learning about colors, shapes, and numbers as well as timeless life lessons.

Don’t miss this magical opportunity to join the grand opening festivities on February 23rd. Miffytown is located at 141 N Main St, Williamstown, KY 41097. Visit miffytown.com for more information and an event calendar. Get ready for a whimsical adventure unlike any other at Miffytown!

MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

Rutika Malaviya
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MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

PASSION, STYLE, AND ELEGANCE

MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

As excitement builds for Rugby World Cup 2023, sportswear brand Macron and World Rugby today presented the tournament’s official merchandise line, in a partnership facilitated by World Rugby’s Global Master Licensee IMG.

Inspired by the French tricolour, the line predominantly features the host nation’s characteristic blue, white and red colours and includes products for men, women and children. The practical and elegant garments can be worn at any time of day and feature refined graphics, top-quality fabrics, and a wide range of accessories for a truly complete casual sporting look.  

Dedicated to rugby fans all over the world, the new sportswear line consists of two main collections: the Event Collection and the Capsule City Collection. The Event Collection includes T-shirts, polos, and sweatshirts featuring designs based on the tournament’s logo, as well as comfortable, high-performance rainproof, and thermal jackets.

Meanwhile, the Capsule City Collection pays homage to the 10 French cities that will host the matches and consists of a selection of T-shirts and sweatshirts featuring the ‘Mobius’ graphic present in the tournament’s logo. The collection also includes a wide range of accessories like caps, berets, gym bags and scarves, all customised with the names of the host cities and the official logo.

As the Official Sports Apparel Supplier of Rugby World Cup 2023, Macron has also designed kits for the tournament’s referees andlinesmen, staff and volunteers. The growing partnership between Macron and World Rugby, further confirms Macron’s growth and consolidation as the leading international sportswear brand in the world of rugby. The brand’s success stems from its ability to create topquality, tailor-made technical garments with attention to detail and Italian taste. Macron’s winning product range is complemented by closecollaboration with international governing bodies, federations and clubs. The company also supports its partners in the development of effective product sales plans.

 

All items in the official merchandise line will be available at the RWC 2023 official online store, as well as on macron.com and in all Macron Sports Hubs and authorized Macron dealers. The collection will also be available in all stadiums and fanzone stores during the tournament.

Dolly Parton Expands Her Fragrance Portfolio

Rutika Malaviya
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Dolly Parton Expands Her Fragrance Portfolio

Following a record-breaking 2021 launch, Dolly Parton and Scent Beauty continue their partnership with an array of fragrance product offerings just in time for the holiday season, in a partnership brokered by IMG. DOLLY’s FRONT PORCH COLLECTION will launch with four new scents. The mass market products are available at Walmart, Walgreens, and Perfumania, while a new, premium DOLLY: SMOKY MOUNTAIN Eau de Parfum 3.4 ounce will be available exclusively via HSN.

Dolly Parton Expands Her Fragrance Portfolio

The global superstar will return to HSN for four special appearances the weekend of November 19th-20th. During the appearances, HSN will exclusively premiere an animated music video for Parton’s original recording of “A Smoky Mountain Christmas,” as featured on the new Ultimate Deluxe Edition of her #1 album A Holly Dolly Christmas. Parton will appear on Saturday, November 19th in the 4pm ET and 7pm ET hours and on Sunday, November 20th in the 12pm ET and 5pm ET hours.

“I am so happy about the embrace we’ve had with our Scent From Above fragrance launch last year,” said Parton. “That success has allowed me to experiment with new scents and bring different, inspiring fragrances into the world with the Front Porch Collection, which includes my Smoky Mountain fragrance. Nothing gets me more excited than to create something that brings people joy. And with this year’s new products, I drew on many of the memories from my youth to deliver a collection that I believe is really special.”

Beginning November 18th DOLLY: SMOKY MOUNTAIN Eau de Parfum 3.4-ounce and DOLLY: SMOKY MOUNTAIN 1-ml rollerball will be available exclusively at HSN. DOLLY: SCENT FROM ABOVE Eau de Parfum 3.4-ounce are available at HSN and Perfumania. DOLLY: SCENT FROM ABOVE Body Lotion is also available at HSN. DOLLY: SCENT FROM ABOVE Eau de Toilette 1.7-ounce is available at Walmart and Walgreens. DOLLY’s FRONT PORCH COLLECTION Eau de Toilette 1.7-ounce bottles featuring Tennessee Sunset, Dancing Fireflies, Early Morning Breeze, and Smoky Mountain are available at Walmart, as is the FRONT PORCH COLLECTION Body Mist set. Additionally, DOLLY: SCENT FROM ABOVE Body Cream is available at ScentBeauty.com.

The FRONT PORCH COLLECTION of Eau de Toilette 1.7-ounce fragrances, FRONT PORCH COLLECTION Body Mists sold individually, DOLLY: SCENT FROM ABOVE Eau de Parfum 3.4-ounce, Eau de Toilette 1.7-ounce, and 0.34-ounce roll-on are available via Amazon.

ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

Rutika Malaviya
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ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding First to Launch 

ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

Brand extension agency Asembl has teamed up Diageo’s Baileys with Sara Lee for a multi-year partnership of game-changing desserts.

First to launch as part of the partnership are two delectable desserts – Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding – which are both now available in the chilled and freezer section of Coles stores across Australia.

Delicious and indulgent, the Baileys Deluxe Baked Cheesecake serves up an unmistakeable Bailey’s Irish Cream flavoured baked cheesecake with an indulgent Bailey’s flavoured topping. Pure, unadulterated pleasure!

A deep chocolate pudding topped with an indulgent sauce flavoured with the taste of Baileys, the Baileys Deluxe Chocolate Pudding is perfect to share with friends, family, or unexpected guests.  A grown-up indulgence you can’t say no to!  Pure pleasure!

“We are thrilled to collaborate with Sara Lee on the new deluxe range that can make entertaining easy at home during the festive season.  The range brings together the distinctive flavours of Baileys and Sara Lee, two brands well known and extremely loved by Aussie households,” said Diageo Marketing Manager Gin, Liqueurs & Non-Alc, Linda Wellington. 

“We are incredibly excited to bring together two iconic brands in Sara Lee and Baileys to celebrate this festive season.  Baileys is incredibly popular at this time of year, so it is the perfect opportunity to bring our Sara Lee baking expertise and heritage and pair it with the indulgent flavour of Baileys to create two fantastic desserts, a Baked Cheesecake and Chocolate Pudding inspired by Baileys.  They are perfect to share with friends and family, or unexpected guests throughout the festive season,” said Sara Lee Head of Marketing and Innovation, Jo Matthews.  

“We are really pleased to have secured this multi-year partnership with Sara Lee on behalf of Diageo for Baileys.  The Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding are the first of many game-changing desserts to launch and are truly love at first bite.  Both Baileys and Sara Lee are much favoured treats, so we invite you to indulge your tastebuds in this most delicious partnership,” said Asembl Managing Director, Justin Watson. 

SuperGaming, Google Cloud Collaborates to Create ‘Super Platform’

Rutika Malaviya
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SuperGaming, Google Cloud Collaborates to Create ‘Super Platform’

SuperGaming, developer of MaskGun, PAC-MAN, and upcoming battle royale Indus will bring its best-in-class SuperPlatform to game developers via Google Cloud

SuperGaming, Google Cloud Collaborates to Create ‘Super Platform’ for Developers

Leading Indian game developer SuperGaming has chosen Google Cloud to bring its best-in-class live-ops engine, SuperPlatform, to game developers the world over. This will empower game developers to make better games with battle-tested cloud infrastructure that currently powers all of SuperGaming’s efforts. This includes PAC-MAN, which has more than one billion downloads across all storefronts, and its multiplayer shooter MaskGun, which has more than 65 million players.

SuperPlatform will run on Google Cloud and will enable game developers to manage live ops, matchmaking, player progression, player data, analytics, monetization systems, server scaling, sales, and merchandising. It also integrates with popular game development platforms.

“The SuperPlatform is at the core of what makes our games tick,” says Roby John, CEO and co-founder, SuperGaming. “It’s been made by game developers, for game developers, and after years of iteration, finesse, and supporting some marquee games like PAC-MAN, we felt it’s the right time to share it with more game developers. Google Cloud’s reach, technical expertise, and best-in-class infrastructure made it an obvious choice as our partner to bring this to market.”

SuperPlatform is a SaaS (software as a service) and will be an ISV (independent software vendor) running on Google Cloud, which provides secure, scalable, and sustainable infrastructure that will enable more game developers to access SuperPlatform at scale.

“Gaming is a big focus for Google Cloud. We have scaled our global investments in this space and are excited about the response we are getting from the market. ” says Bikram Singh Bedi, Managing Director, Google Cloud India. “Advancements like the SuperPlatform are welcome additions to an ever-evolving ecosystem. With Google Cloud’s infrastructure that enables developers to build at scale and SuperGaming’s pedigree in gaming, we can really drive impact and innovation and see more games come out of India.”

“By working closely with Google Cloud engineers and SDKs, a lot of our initial friction was eased,” says Navneet Singh Waraich, Chief Technology Officer and Co-founder, SuperGaming. “One key for us and our SuperPlatform customers is choice, and the ability to migrate our entire orchestration as needed for cost-effectiveness without disrupting the game client or server integrations on the frontend. This was a major plus for choosing to build our current stack on Google Cloud.”

In addition to this, upcoming SuperGaming titles such as Indo-Futuristic battle royale, Indus and Tower Conquest Metaverse Edition will also run on Google Cloud.

The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

Rutika Malaviya
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The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

An amalgamation of comfort, fashion and athleisure this season with ONLY X SMURFS

The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

ONLY brings an all-new collection in collaboration with the pop culture icons – Smurfs! Bright blue and instantly unforgettable, Smurfs have rapidly become global icons of self-expression on every continent. This universe of cute, joyous and cheerful characters comes to life via ONLY & latest coast-to-couch, off-duty limited edition collection. With quirky prints, street-style pieces, and sporty silhouettes, the collection is apt for young and fashion-conscious millennials and GenZ.

 

The characters featured have been designed to resonate with everyday life. The illustrations cosy nature complements the
garments laid-back styles, which include comfortable t-shirts and co-ord sets. Together, both brands have identified distinct prints that pair perfectly with the brand ethos, resulting in a cool and understated yet high-on-style collection that can be dressed up or down.

“ONLY has always been at the forefront of bringing forth fashion forward and limited edition collaborations that have resonated with our young consumers. As a brand, we have always believed in experimenting with something new and fun, and we are excited to launch the new ONLY x SMURFS collection that is themed around nostalgia and self-expression. With a unique couch to coast concept, the off-duty collection will surely strike a chord and evoke a feeling of joy among our style conscious millennial & gen-z audience.” Says, ONLYXSmurfs on behalf of Mr Vineet Gautam.

 

 

“We are very pleased to announce our apparel collection with ONLY for Smurfs. The iconic blue character is here to bring back some nostalgia and connect with the MZ generation. This association will further strengthen ‘Smurfs’ as a fashion brand in the Indian market – Smita Mishra, Founder & CEO, Prism Licensing LLP.

“We are so thrilled by the ONLY x SMURFS collaboration. The collection is all about sharing Smurf fun and happiness. This is a first time in the women young adults’ fashion for The Smurfs in India, and we’re very proud to launch it with ONLY; said Véronique Culliford, President of I.M.P.S. and daughter of Peyo, the creator of The Smurfs.”

SEBASTIAN VETTEL’S LAST EVER IN ABU DHABI FINALE AUCTION ON F1 AUTHENTICS

Rutika Malaviya
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SEBASTIAN VETTEL’S LAST EVER IN ABU DHABI FINALE AUCTION ON F1 AUTHENTICS

–        A selection of official F1 show cars also offered for auction on www.F1authentics.com as well as Hamilton and Räikkönen heritage race wear and race used helmet from Pierre Gasly

–        Show cars available include the Official 2022 Alfa Romeo F1 Team ORLEN C42 racing team show car with Baku 2022 livery (Azerbaijan Grand Prix) and Sergio ‘Checo’ Pérez race-winning F1 Show Car Chassis number 1 – the 2020 Racing Point RP20

–        Auction ends 22nd November 2022. Visit https://auctions.f1authentics.com/

SEBASTIAN VETTEL’S LAST EVER IN ABU DHABI FINALE AUCTION ON F1 AUTHENTICS

As the 2022 F1 season draws to its final conclusion this weekend in Abu Dhabi, www.f1authentics.com, the official F1 memorabilia destination, operated under licence by The Memento Group (TMG), is offering grand prix fans the chance to own Sebastian Vettel’s last ever F1 race suit and gloves in a very special Abu Dhabi Season Finale auction. The four times Formula One World Champion, with 53 wins and 122 podium finishes in his career, bows out of Formula One after the Abu Dhabi Grand Prix after competing in 16 consecutive seasons.

 

Vettel’s highly sought-after final race memorabilia features amongst a number of highly desirable items on offer until the 22nd November, when the auction closes. Other items include two exceptional show cars:

Official 2022 Alfa Romeo F1 Team ORLEN C42 racing team show car with Baku 2022 livery (Azerbaijan Grand Prix): This show car reflects the chassis and liveries of the C42 F1 car, which is competing in the current 2022 FIA Formula One World Championship™. It comes with a pair of replica race suits from Bottas and Zhou, representing the overalls they wore in Baku. Constructed in partnership with Alfa Romeo F1 Team ORLEN, the C42 is built to order, meaning that the car can be decorated with either Bottas’ or Zhou’s driver liveries.

Sergio ‘Checo’ Pérez race-winning F1 Show Car Chassis number 1 – the 2020 Racing Point RP20: This is the only Racing Point F1 car to ever win a Grand Prix and is the car that Pérez earned his first ever F1 race victory at the 2020 Sakhir Grand Prix after 10 seasons in the sport. ‘Checo’ has gone on to achieve three more race wins and 25 podiums so far in his F1 career and now drives for the Oracle Red Bull Racing Team.  The show car has been built by Aston Martin Aramco Cognizant Formula One™ Team (who used to be Racing Point) and is one of only four produced worldwide. It features several genuine components from the real race car throughout and has been made using the same moulds as the RP20 driven by Pérez.

 

In addition to the show cars, other exceptional items available include Pierre Gasly’s 2022 season official race used helmet from the Mexican Grand Prix, racing for Scuderia AlphaTauri, which will be signed and dedicated to the auction winner; two-time World Champion, Fernando Alonso, race worn suite from the 2022 Spanish Grand Prix and a Signed Lewis Hamilton 2020 Mercedes-AMG F1 W11 EQ Performance 1:4 Scale Car, amongst many others.

 

The Abu Dhabi Season Finale auction is running in the build-up to this weekend’s 2022 Abu Dhabi Grand Prix and will end on 22nd November. Auction ends 22nd November 2022. Visit https://auctions.f1authentics.com/

Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising

Rutika Malaviya
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Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising

Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising

Bored of Directors, the premiere collective of Bored Ape Yacht Club NFTs, kicks off its U.S. Licensing program with leading apparel manufacturer, Bioworld Merchandising.

NFIP Holdings, in conjunction with its exclusive licensing agency, Brand Central, launched Bored of Directors in May 2022. Bored of Directors offers 12+ BAYC Apes owned by like-minded individual owners featuring a variety of aesthetics and personalities under one collective brand. The collection of Bored Apes and the derivative artwork and assets created by the Bored of Directors is a great representation of the brand, complete with a full style guide featuring on trend images, personalities and graphics and the collective plans to bring more Bored Ape owners on board as the brand grows.

In partnership with Bioworld, fans of Bored Ape Yacht Club will officially be able to wear their favorite characters across a variety of apparel and accessory categories. Consumers will be able to get a piece of the iconic NFT without having to purchase a token for several hundred thousand dollars. Bored of Directors apparel will be available at retail and e-commerce soon!

“Bioworld was the perfect partner to bring the Bored of Directors collective of Apes to life at retail,” Says Alex Locke, Co-Founder and Managing Member of Bored of Directors, “We couldn’t be more thrilled to announce this partnership and bring these Apes and our brand to its growing fanbase”

In addition to its master apparel partner, Brand Central will be announcing several other new licensees in the upcoming weeks and news on its robust global program.

McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion

Rutika Malaviya
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McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion

McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion, Featuring Sustainable Premiums

Promotion Slated to Run in over 6,000 McDonald’s Locations Across 40 Countries

Award-winning global independent animation studio ZAG has signed a new agreement with McDonalds for a Miraculous™ Happy Meal Program that will span 40 European countries, including Spain, Italy, Germany, and Austria, and will feature a line of sustainable premiums.  The announcement was made today by Julian Zag, EVP Global Operations and Head of ZAG Play.

The new McDonald’s Happy Meal Program, which celebrates ZAG’s flagship property Miraculous™ – Tales of Ladybug and Cat Noir, will run across the majority of McDonalds 6,000+ restaurants across Europe from August to September, and will be promoted with a dedicated animated TV commercial, in-store point-of-sale, exclusive packaging, and a digital/social media campaign.   As part of the Happy Meal line-up, there are four Miraculous activity packs that encourage kids to unleash their miraculous!

“We are fortunate to have had several successful Miraculous promotions with McDonalds, and we’re excited that this new Happy Meal promotion will feature sustainable premium items,” commented Hyde Schram, ZAG Play’s VP of Global Partnerships: Collaborations, Promotions, Experiential, who reports to Julian Zag. “This initiative fits perfectly with our sensitivity to and awareness of ecology and environmental protection, which will be reflected in ZAG’s soon-to-be established foundation, ZAG Forest. We are extremely proud that Ladybug and Cat Noir will represent this promotion with its important message of sustainability that will be delivered to millions of children across Europe.”

McDonald’s statement: “McDonald’s Happy Meal toys are changing! We believe we should take steps to help the environment. So, it is time for less plastic in our Happy Meal toys. At McDonald’s we’re doing our part to help protect the planet by creating Happy Meal toys made with more sustainable materials including renewable, recycled or certified materials. And by the end of 2025, every Happy Meal toy – no matter where you are in the world – will be made with more sustainable materials.   We are very proud of the toys we developed for this Miraculous Ladybug and Monster Truck Happy Meal program as they are a combination of fiber and Green PE, a new kind of plant-based plastic that is produced from plants, like sugarcane. This program overall will use only materials which are from renewable, recycled, or certified sources.

Recently, ZAG and ON kids & Family (Mediawan Group) agreed to collaborate with international non-profit The Breteau Foundation–which provides quality education tools to disadvantaged children worldwide–on a special episode of the Miraculous – Tales of Ladybug and Cat Noir to raise awareness about the global plastic crisis.  To be released in spring 2023, the episode, which will reach millions of Miraculous fans around the globe, seeks to inspire the next generation to be sustainable changemakers in the fight against plastic.

Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years[1].  Available in over 120 countries, season five of the series will debut this fall, alongside the highly anticipated $US100M+ animated feature to be supported by several yet unannounced cobranded partnerships with some of the most influential companies across the globe across numerous consumer products categories.  With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 30 billion views on YouTube (authorized and user-generated content); over 200 million downloads of the official app; and over 300 million+ plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1 billion worldwide to date.   Miraculous is the winner of 27 awards, and was a finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022.

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