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Mattel and Lady Gaga launch ‘Zomby Gaga’ dolls

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Mattel and Lady Gaga launch ‘Zomby Gaga’ dolls

Mattel and Born This Way Foundation released ‘Zomby Gaga’ dolls inspired by Lady Gaga

zomby-gaga

The Born This Way Foundation, created by pop star Lady Gaga and her mother Cynthia Germanotta, and Mattel’s Monster High brand have launched the first doll from their three-year partnership.

The doll was designed by Gaga’s sister, Natali, and was inspired by one of her looks created by Zombie Boy in her “Born This Way” music video.

Germanotta said in a statement. “This Zomby Gaga doll is brave, strong, and Born This Way, which shows through in everything from her clothes, her bio, and her music video.”

The Zomby Gaga doll will aim to spread the message of empowerment and acceptance among young people, allowing them to celebrate their differences.

The doll will be available for pre-order, Oct. 17, at select retailers.

FreakyFriday –5 GOT Merchandise which rule the market

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FreakyFriday –5 GOT Merchandise which rule the market

When you play the Game of Thrones, you win or you buy! “What is Game of Thrones (GOT)?”, says no one ever. Today,Game of Thrones is ruling the whole world. There are GoT-themed garments aplenty, action figures, shot glasses, replica swords, and more.

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It’s hard being a Game of Thrones fan with each of your favourite character dying and waiting long for the next season to come up. We know about the wait but you can always cheer yourself with the amazing the merchandise. Whether you’re a diehard Stark or a true-born Targaryen, there is Game of Thrones merchandise for everyone.

Denizens of Westeros from across the Seven Kingdoms can find their House through merchandise, and those who know Winter is Coming can warm up with a dragon. Today, we list out top 5 Game of Thrones Merchandise:

  1. GOT T-shirts

Declaring your allegiance through your favorite shirt and if you wish to make someone laugh through the witty quotes by Tyrion Lannister. These shirt are the best to wear with the best quotes.

t-shirt

  1. GOT Shot Glasses

Do a shot for the Targaryens with the Game of Thrones Targaryen Shot Glass. The Targaryen’s motto is imprinted on one side of the glass, “Fire and Blood”, while the other side depicts the house sigil, a three-headed dragon. Salute The T Game of Thrones Targaryen Shot Glass is one of the best sold merch.

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  1. GOT Key Chain

This Game of Thrones keychain features the fierce direwolf – the Stark family evocation. Like direwolves, the Starks promise to be fiercely loyal.This is one of the most loved house and indeed the most loved merchandise.

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  1. Hand of the King pin Brooch

The Hand of the King pin Brooch is something which when you buy for yourself makes you feel honorable, isn’t it? In the name of late Ned stark and Tywin, these are quite popular among the masses. Gifting one of these is such an honor and respect for a GOT fan.

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  1. GOT Character Vinyl Figures

These are so far one of the best selling merchandise, with little vinyl figures of almost every character out in the market. These merchandises are so popular in the market that you’ll find them in the GOT official Instagram page and even in the instagram pages of bookgramers as well.

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Rocket Licensing to represent fitness brand Gold’s Gym

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Rocket Licensing to represent fitness brand Gold’s Gym

Rocket Licensing secures the licensing rights to represent the lifestyle and fitness brand Gold Gym’s and its product

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The first Gold’s Gym was opened in Venice Beach, California over 50 years ago by fitness enthusiast Joe Gold and today, Gold’s Gym has over 700 gym locations across 38 US states and 22 countries around the world, including four sites in London. The chain’s global membership currently stands at close to three million members.

Rocket is now looking for partners to join the UK licensing programme across categories including sports and athleisurewear, fashion apparel, fitness equipment, accessories, publishing, food and drink and health supplements, targeting men and women aged 21 to 54.

Alongside an official UK website, Gold’s Gym facilities across the country have retail space to offer official merchandise to visitors.

“We’re thrilled to be representing this new property which further strengthens our growing portfolio of lifestyle brands,” said Rob Wijeratna, joint managing director at Rocket Licensing.

“Gold’s Gym’s strong heritage, high brand awareness and rapid growth in its sector make it perfectly positioned to tap into the huge trend for health and fitness, as well as the athleisure movement.”

Dream Theatre named Licensing Agent for Mister Maker

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Dream Theatre named Licensing Agent for Mister Maker

Zodiak Kids has appointed an agent for India for its Arts & Crafts sensation Mister Maker

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Dream Theatre Private Limited will be representing Mister Maker in India in response to a building consumer demand in the territory. Dream Theatre will be presenting all consumer products and live events for Mister Maker and products are expected to hit retail shelves this winter. Core categories at launch will be craft kits, back to school, stationary and publishing.

Mister Maker’s seventh series Mister Maker’s Arty Party launched on CBeebies last year and has started to broadcast internationally this year. Dream Theatre is a brand management company that represents brands in the entertainment, sports and fashion space in South Asia such as Pokemon, Hello Kitty, Noddy and Angry Birds.

Claire Shaw, VP of Licensing, Zodiak Kids said,“We are delighted Jiggy George and the team at Dream Theatre will be working with us to take Mister Maker to market in India. There is a real untapped demand in the territory for the brand. We are getting constant requests for product through Mister Maker’s social media channels and are looking forward to products hitting Indian retailers’ shelves this winter. ”

Jiggy George, CEO, Dream Theatre said,”All of us at Dream Theatre are very excited to partner on this fun pre-school brand that has a unique positioning. Arts and crafts strongly appeal to kids in India and we look forward to them enjoying the licensed offerings as much as the show.”

Zodiak Kids own worldwide distribution & licensing rights to Mister Maker.

Benefits of Licensing for Licensees i.e Manufacturer

Rutika Malaviya
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Benefits of Licensing for Licensees i.e Manufacturer

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The most obvious benefit to a manufacturer or service provider the licenses a brand, character, design or other piece of intellectual property is the marketing power it brings to the product. It can take hundreds of thousands or millions of dollars to build a brand from scratch, and licensing represents a way for a manufacturer to take advantage of all the brand building and image building that has gone on before.

  • Moving into new distribution channels – A manufacturer who licenses artwork or designs to be applied to hoe textiles, wall coverings, housewares, or on apparel has less reliance on in-house art staffs that wold otherwise need to be maintained.
  • Reducing in-house costs – A manufacturer who licenses artwork or designs to be applied to hoe textiles, wall coverings, housewares, or on apparel has less reliance on in-house art staffs that wold otherwise need to be maintained.
  • Enhancing authenticity and credibility – The publisher of a car-racing video-game might license a host of well-known automotive brands and car models to lend legitimacy and authenticity to the game.

BLE to host LIMA roundtable discussions on Licensing

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BLE to host LIMA roundtable discussions on Licensing

Visitors to this year’s Brand Licensing Europe (11 – 13 October, Olympia, London) can take part in roundtable discussions about all aspects of licensing as part of the event’s new seminar programme.

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Taking place on Wednesday 12 October from 14.30 – 16.15, and facilitated by LIMA, the roundtables will give attendees an opportunity to take part in focused discussions on a wide variety of licensing topics.  Each table of 10 – 12 participants will meet for 30 minutes along with an industry expert, and then switch – allowing enough time for participants to take part in three discussions of their choice.

Discussions will cover:

  • Ins and outs of celebrity licensing with SaphiaMaxamed, Head of Entertainment Division, Rights Management International.
  • Is your property ready for licensing? Discussion with Ian Downes, Founder, Start Licensing.
  • Creating and working with style guides with Dave Collins, Co-Founder, Power Station Studios.
  • Revitalising classic brands from Tim Collins, Director, The Brand Director.
  • How to negotiate a licensing deal, discussion with Trevor Jones, Licensing Director, Danilo.

“We are excited to offer a new concept to the BLE educational programme” said Anna Knight, BLE Brand Director. “These roundtables shake up the traditional seminar experience and allow participants to ask the burning questions they need answered, whilst learning from peers on best practice. We hope that our visitors will embrace this model of learning, and that we can build on this for future events.”

This year’s programme also covers a number of hot topics, which have never previously been addressed in the show’s educational content. They include:

  • A session on streaming success in licensing from GfK, examining the content driving viewing on subscription streaming services.
  • Insights into the e-commerce opportunities for licensing in China from Alifish (Alibaba’s licensing & entertainment business unit).
  • Licensing the 1940s with scent historian Odette Toilette and IWM in the Brands & Lifestyle Theatre.
  • Panel discussion on managing a brand licensing programme, hosted by Pink Key Consulting and featuring insights from Unilever, CathKidston, Victoria & Albert Museum and Beanstalk.

BLE is the largest and most prestigious licensing event in Europe, and is organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA).  Now in its 18th year, it features over 2,500 characters, images and brands available to license from over 250 exhibitors.The free educational content at BLE is split between two theatres: Licensing Academy and Brands & Lifestyle Theatre.

ITVGE Unveils First UK Licensing Deals For Oddbods

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ITVGE Unveils First UK Licensing Deals For Oddbods

Partners Signed Across Outdoor Toys, Apparel, Publishing and Greetings

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As One Animation’s animated kids’ comedy series Oddbods continues to gain rapid momentum, the brand’s UK licensing agent ITV Studios Global Entertainment (ITVS GE) today announces its first signings for the UK licensing programme.

The sketch-based CG-animated comedy series follows the adventures of seven characters each with distinctive colours and personalities. Its non-dialogue and slapstick comedy has seen the show quickly rise to become a kids’ favourite.

In July, Oddbods’ UK master toy partner Golden Bear launched its highly anticipated range that spans collectible figures, plush, face changers and vehicles at major toy, specialist and select grocery retailers. Now to support the toy line, ITVS GE has signed a raft of licensing partnerships that will bolster the brand’s UK merchandise offering.

Kicking-off the publishing category is Bonnier that will develop an Oddbods activity and sticker book that will hit shelves in April 2017 .Cooneen and Misirli will build the apparel category with kids and adults nightwear, underwear and socks launching in Spring/Summer 17. Kids@Play will introduce outdoor playballs and hoppers in autumn/winter 2017, and Whitehouse Leisure’s line of plush exclusively for arcade machines will be available in Summer 2017. Rounding out the line-up is greeting card website Moonpig that recently launched its range of customisable Oddbods birthday cards.

“Oddbods is showing all the signs of becoming the next breakthrough kids brand with global viewership ratings soaring and consumer demand for merchandise growing at a remarkable rate too” comments Trudi Hayward, SVP Head of Global Merchandise, ITV Studios Global Entertainment. “We’re therefore delighted to welcome our first UK partners to the consumer products programme and to be developing a fantastic range of products that will really bring the show’s unique humour and loveable characters to life.”

“The strategic licensing programme that ITVS GE has been working on will see the introduction of a full range of very exciting consumer products over the course of the next few months which are very much in line with the show’s DNA,” comments Bettina Koeckler, One Animation’s EVP of Global Consumer Products and Licensing.

“The Oddbods brand has been busily building a large worldwide following of fans which span a wide age range and this has resulted in high TV ratings, coupled with a tremendous appetite for Oddbods content online.  All this indicates that the time is right for further commercial expansion, and ITVS GE is the ideal partner for us to work with on making this a success.”

Twentieth Century Fox Unveils licensing deals for Ice Age

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Twentieth Century Fox Unveils licensing deals for Ice Age

Twentieth Century Fox Consumer Products (FCP) announces new licensing deals and partnerships surrounding Ice Age, the beloved #1 animated film franchise globally

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Ice Age: Collision Course, the latest installment, hit the big screen this summer along with 15 FCP promotional partners for EMEA including pan European campaigns from Pepsico for their Cheetos snack brand, and Chipita’sChipicao children’s brand, both first time partners to the mammoth franchise.   Joining Pepsico and Chipita with custom TV spots were Lidl with their largest campaign with Fox to date.  In addition a total of 15 retail loyalty programmes in 14 countries were secured by The Continuity Company.

FCP shares details of the brand partnerships and the content pipeline, including new digital games:

  • Chipta would launch Ice Age:Collision Course themed packaging across the Chipicao baked croissants, biscuits and cake range. The extensive promotion would run from September 2016 to Spring 2017 across Central & Eastern Europe region.
  • Esselunga, leading Italian supermarket chain would include Ice Age brand to be part of their annual Community program for Schools. The shoppers would be rewarded with an Ice Age: Collision promotional product.
  • Les Carroz, popular family ski resorts in the Alps, the partnership will feature Ice Age themed zone for children. Skiers will be able to purchase a range of Ice Age merchandise including plush, toys and more.

Ice Age brand is well known and the wholesome characters and family appeal allows for expansion into new demographics.  In spring 2017, FCP will launch the first Ice Age Babies programme which draws on the original pencil sketch drawings for a softer look and feel to create a point of difference at retail.

Driving and maintaining brand awareness amongst consumers beyond the theatrical window will be supported by exciting digital initiatives.   Fox Digital Entertainment recently launched two new digital games ‘Ice Age World’ and ‘Ice Age Arctic Blast’ that allow players to explore the ice-cool locations from the movies with their favourite characters.

Sandra Vauthier-Cellier, SVP EMEA, Twentieth Century Fox Consumer Products says, “It’s thrilling to see the Ice Agefranchise continuing to flourish and reaching new heights across the EMEA region. As we build up to the DVD launch of Ice Age: Collison Course, we’re confident these activities and high-profile promotions will generate excitement and further cement Ice Age’s position as a true evergreen franchise.”

 

CPLG to represent flagship brands for BBC Worldwide

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CPLG to represent flagship brands for BBC Worldwide

BBC Worldwide has named CPLG to represent its flagship brands for licensing across all EMEA territories

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As part of the deal, CPLG will manage brands including Top Gear, Doctor Who and BBC Earth, as well as pre-school shows Go Jetters, Hey Duggee and Sarah & Duck.

“From pre-schoolers to petrolheads our brands are loved around the world by audiences of all ages. Our licensing business exists to extend fan’s enjoyment of the BBC programmes they love and CPLG are the perfect partner to help us do this,” said Andrew Moultrie, director of consumer products, publishing and web properties at BBC Worldwide.

BBC Worldwide and CPLG are also set to develop long-term strategies for each of the brands.

Steve Manners, EVP of CPLG, added: “The BBC portfolio will be managed across both our brands and entertainment teams. Top Gear is an outstanding brand globally and there are real opportunities in the lifestyle space.Doctor Who brings incredible heritage to the mix on the entertainment side and there are some really exciting developments underway which will help drive a major consumer products business.”

Disney Pixar, Vans team up for Toy Story footwear collection

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Disney Pixar, Vans team up for Toy Story footwear collection

The wait is finally over, the discussions about the possibility of the new collection is now confirmed with Vans unveiling its Toy Story Range

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Vans have teamed up with Disney Pixar to create a range of shoes that pay homage to the animation studio’s first full length feature, Toy Story.

While little is known about the collection, some have taken to social media, sharing the latest images of the shoes which reference characters such as Woody, Buzz and familiar patterns from the iconic film.

Described simply as ‘part of a holiday collection’ the range currently has no release date, pricing or details on availability.

It follows recent collaborations with other iconic brands including Nintendo who teamed with the footwear specialist to introduce Super Mario Bros, Princess Peach and Donkey Kong to its collection.

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