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Warner Bros Partners with Exquisite for Retail Loyalty Programs

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Warner Bros Partners with Exquisite for Retail Loyalty Programs

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

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Marking the coming together of smart promotional mechanics with world-class entertainment brands, the retail loyalty programmes will feature  DC’s iconic characters in exciting promotional campaigns across the EMEA region.

Michael Shina, CEO of Exquisite, said, “We are very excited to team up with Warner Bros. Consumer Products and have the opportunity to work with the world-renowned DC brand. With a spectacular line up of DC Super Heroes, alongside our roster of beautiful campaigns, we are confident and know we will have a successful partnership.”

Julian Moon, Senior Vice President and General Manager EMEA, Warner Bros. Consumer Products EMEA, said, “Exquisite and its team are experts in retail marketing.  The programmes they develop are attractive to new customers, and retain customers with added value incentives.  This exciting partnership offers us an amazing opportunity to enhance the relationship their consumers have with DC Super Heroes, while extending the presence of WBCP’s portfolio across all sectors of European retail.”

 

Sony Pictures Television acquires stake in Hopster

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Sony Pictures Television acquires stake in Hopster

Sony Pictures Television Networks has taken a minority stake in global pre-school SVOD platform Hopster, becoming a strategic equity investor and taking a seat on the company’s board

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“With our Pop, Tiny Pop and Kix channels, Sony is one of the top kids’ broadcasters in the UK,” noted Kate Marsh, EVP, Western Europe, Sony Pictures International Television Networks.

“Investing in Hopster offers us an advantage in the fast-growing subscription kids’ space, and is a real opportunity to increase our on-demand services, working with the Hopster team to grow digital scale alongside our linear channels.”

Launched in December 2013 by Nick Walters, Hopster helps kids learn through the shows they love, striking the balance between learning and fun.

“We are very excited to have Sony Networks on board and believe that this strategic investment will enable us to take Hopster to the next level,” added Nick Walters, CEO and founder, Hopster.

“Our vision is to build an end-to-end kids player and Sony’s global reach, existing kids portfolio, and technology presence makes them the perfect partner. We hope that together we can build on the success of our revolutionary new Apple TV app and recent US launch and establish Hopster as the world’s leading non-linear preschool kids’ player.”

Hopster’s investment round, which was led by SPT Networks in association with largest existing investor Sandbox Partners, will see the company continue to expand its operations and fuel further investments in content and marketing.

ColorPop and Hello Kitty announces new Make-up line

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ColorPop and Hello Kitty announces new Make-up line

Fans of Hello Kitty will soon be able to don make-up inspired by the famous cat, thanks to a new deal with cosmetics brand ColourPop.

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Sanrio has partnered with the make-up firm for a limited edition range that features four cream eye-shadows, two satin lipsticks, three lip-glosses, a blusher, highlighter and metallic liquid lipstick.

“Nothing in the collection is too serious,” said ColourPop founder Laura Nelson. “We wanted to have a playful, fun, and experiential element.”

The ColourPop x Hello Kitty collection will be available from November 1st, with prices ranging from $5 to $42.

Freaky Friday – 5 Popular TV shows and their merchandises

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Freaky Friday – 5 Popular TV shows and their merchandises

We love watching television and sometime we even binge watch during weekends. We love watching the shows from the 80s to contemporary shows, from comedy to horror, from sci-fi to dramas.

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It is always nice to have something new to watch and sometimes, you might feel like you’re exhausted with what’s out there in daily life, that life is boring without new episodes of “Game of Thrones,” “Orange is the New Black” or “House of Cards.”

Between the time of hibernation and long waits, you can always grab in your t-shirts and merchandise with famous quotes, faces and memes from all of your favorite TV series. So, we list out 5 popular TV Shows and the merchandise we love the most:

  1. Friends

When it sitcoms which we love to the core, each person will agree it to be “Friends”. Friends left a hug mark in the history of television with the way it impacted the youth, the Rachel hairstyles, the couch, the coffee mugs, the theme song and dialogs, etc. The merchandise we love the most is Central Park Mugs and T-shirts.

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  1. Game of Thrones

Game of Thrones is the most popular TV show on Earth today with strong fan base everywhere. Based on George R. R. Martin’s book series, the show has taken all of us by the storm. The most favorite merchandise of all is the GOT Shot glasses with each house symbol.

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  1. The Big Bang Theory

How would geeks and nerds in a show make it a hit show! This show is the answer to it with its story of geeks meeting attractive girls and making us all laugh with their funny behavior. For all those people whose jokes are not understood by many you can wear the Sheldon Cooper Shirt with “Bazinga” on it.

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  1. Sherlock

Everyone loves Benedict Cumberbatch as Sherlock, right?  With the show earning itself more and more audience in the last few years, and we know the struggle of waiting for years for the next season to come up. So while you wait for it, you can wear the most popular “I am Sherlocked” T-shirt.

sherlock

  1. How I Met your Mother

Even the merchandises say – It’s going to be Legend…wait for it…dary! It’s hard to replicate Barney Stinson and his style but you sure can say his dialogues and even wear it. You can even wear your favourite T-shirt with Mrs Mosby with yellow Umbrella on it too.

himym

Spykar rebrands with new logo

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Spykar rebrands with new logo

Lifestyle brand Spykar has undertaken a rebranding exercise to appeal to its young consumers. Spykar is now repositioning itself as “Spykar, For Freedom.”

spykar

The new logo is the culmination of a more fluid, dynamic and contemporary position of the brand. Evolved from the ‘Boomerang’ that served as an identity for all these years, the new symbol talks about the ‘Flight of Freedom’.

Connecting seamlessly with the positioning of Spykar, For Freedom, the new identity is aspirational, inventive and bold. It opens a newer dimension of visual communication which Spykar, as a brand intends to follow in the years to come, said Sanjay Valharia, COO Spykar Lifestyles Pvt Ltd.

Abof partners Shahid Kapoor for India’s first athleisure brand SKULT

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Abof partners Shahid Kapoor for India’s first athleisure brand SKULT

All About Fashion or abof, the digital arm of Aditya Birla Retail, in association with Bollywood actor Shahid Kapoor has brought SKULT, an athleisure fashion brand.

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Seeing huge potential in the athleisure fashion segment, which specifically identifies fashion as comfort and targets millennial consumer, SKULT has kept its offerings easy to carry, the company said in a statement.

As per the company statement, SKULT has been built on the principle of ‘fashion meets functionality and design meets innovation’, is an evolved style of athleisure which draws inspiration from all around the world but adapted for Indian sensibilities and body types.

SKULT stands for Shahid + Cult.

The atypical ‘Athleisure’ collection by Skult has been designed in-house by abof and has taken more than a year to work on this brand and its products.

“Athleisure is the new age clothing and we believe that comfort twined with hi-class fashion will take SKULT to great heights. The collection is exceptionally promising and refreshingly on-point. I am confident that this brand and its collection will be embraced by millennials and replace a large part of regular clothes in their wardrobes”, said Kedar Apshankar, Deputy CEO, abof.com.

“Shahid is a youth icon who is admired for his style. We are extremely excited to partner with him in creating India’s first athleisure fashion brand which combines the actor’s love for ‘fun and comfortable’ dressing,” added Apshankar.

Candy Crush to be TV series

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Candy Crush to be TV series

Popular mobile game turns to TV series on CBS

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CBS has commissioned Lionsgate to produce a live action game show series based on renowned mobile gaming franchise “Candy Crush Saga.”

Created and exec produced by Matt Kunitz, the hour-long Candy Crush series will see teams of two physically competing on enormous interactive game boards that feature next-generation technology  for the chance to be crowned “Candy Crush” champions.

A series host will be announced at a later date.

“We are huge fans of Candy Crush and, like so many others, we know the ‘rush’ of advancing to the next level of the game,” said Glenn Geller, President, CBS Entertainment.  “We’re excited to work with Lionsgate and King to adapt one of the world’s most popular and entertaining game franchises for television and make it available to its massive, passionate fan base who can watch and play along at home.”

Launched in 2012, the game sees players matching colorful candies in combinations of three or more to win points and progress to levels. An estimated 18 billion game rounds of Candy Crush Saga and sister title Candy Crush Soda Saga are played every month globally.

Turner Asia Pacific Acquires Xilam’s Oggy and the Cockroaches

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Turner Asia Pacific Acquires Xilam’s Oggy and the Cockroaches

Turner Asia Pacific has acquired two additional seasons of animation content creator Xilam’s comedy series ‘Oggy and the Cockroaches’

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The series in 4K will be delivered from 2017 across Turner’s channels including Cartoon Network, Boomerang and Pogo. The partnership between Xilam and Turner has seen the slapstick comedy series steadily build its popularity since 2013, when Cartoon Network picked up the fourth season, and become one of the channel’s top-rated series.

The new deal secures Turner’s rights over the show, after also acquiring the fifth season last December.

In the fifth season, the battle goes on between Oggy and the roaches as they travel back in time through the ages and meet icons such as Caesar, Leonardo da Vinci and the Cyclops, as well as rocketing forward into the year 3000.

Mark Eyers, Chief content officer for Turner Asia Pacific kids channels said, “We all know that cockroaches have some serious survival skills, and there’s just something about Oggy and his mischievous friends that continues to connect with kids. By extending the relationship with Xilam, Turner has kept hold of a proven hit to further boost its leadership position in the region.”

Marc du Pontavice, the founder and CEO of Xilam Animation mentioned that he was thrilled that the Oggy And The Cockroaches partnership with Turner will continue, “Oggy’s worldwide success continues to hit new highs, and we are thrilled to pursue the partnership with Turner and Cartoon Network that helped build and expand Oggy as a phenomenon throughout Asia.”

Hasbro creates first-ever fan, family convention ‘HASCON’

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Hasbro creates first-ever fan, family convention ‘HASCON’

Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever ‘HASCON’

hascon

Hasbro will launch its first-ever fan and family convention, HASCON, next year. The event, which will take place Sept. 8-10, 2017, in Rhode Island, will bring together Hasbro’s brands for a three-day celebration that is to include interactive experiences, exclusive products, talent appearances, panels and more.

The premiere HASCON event will bring the magic of decades of storytelling under one roof for the ultimate, immersive Hasbro fan and family experience. Hasbro’s top properties, including Transformers, My Little Pony, Nerf, Magic the Gathering, Play-Doh, Monopoly, G.I. Joe and many others will be reimagined through dynamic stage performances and unique opportunities for fans to engage with their favorite characters.

“Hasbro is home to many of the world’s most recognizable brands, each of them with their own group of passionate and engaged fans,” said John Frascotti, President of Hasbro Brands. “HASCON will deliver an extraordinary peek behind the curtain of our brands, storytelling, and iconic characters while giving us the opportunity to invite fans and families to our hometown for the most memorable, unified Hasbro experience ever.”

Bravado and Justin Bieber launch Purpose Merchandise

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Bravado and Justin Bieber launch Purpose Merchandise

Bravado and Forever 21 have teamed on an exclusive eight-piece capsule collection for Bieber’s Purpose World Tour.

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Justin Bieber and music merchandise company Bravado have launched a new collection in three UK Selfridges stores.

The collection features unisex tour merchandise such as caps, tees, sweats and leather goods.

The collection plays on Justin Bieber’s own style, as well as the current obsession with original and rare tour merch, some of which will be part of Justin’s UK tour wardrobe.

Justin commented,“British rock culture and street style – particularly metal and punk – is a big influence of mine, so I’m looking forward to seeing how people in the UK are wearing the Purpose Collection.”

Bosse Myhr, Selfridges’ director of menswear, said, “New and original music merchandise is a key fashion opportunity for us – one we are watching closely and believe has real potential and longevity as a growth category.”

Mat Vlasic, CEO of Bravado, continued, “We’ve had the privilege of helping Justin take his Purpose Tour Collection around the world and there’s no better UK partner for this launch than the iconic fashion institution Selfridges.

“At Bravado, we’re constantly developing new outlets for our artists to express themselves and create personal connections with their fans.”

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