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Red Chillies partners with Furlenco for Dear Zindagi

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Red Chillies partners with Furlenco for Dear Zindagi

Red Chillies Entertainment and Online furniture Rental Company, Furlenco collaborate for the movie ‘Dear Zindagi’ starring Shah Rukh Khan and Alia Bhatt.

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Furlenco and Red Chillies have launched a TVC as part of the association which promotes the message of ‘Living your life to the fullest and loving it’.

As part of the campaign, Furlenco will also create an exclusive ‘Dear Zindagi’ store online for its customers to rent the furniture featured in the Bollywood movie. Fans will get a chance to meet Alia Bhatt, besides winning exclusive movie merchandise.

Ajith Mohan Karimpana, CEO of Furlenco, said, “Our primary target market is millennials between the age groups of 24-40. This is exactly the demographic that relates to ‘Dear Zindagi’ and its emphasis on living life on one’s own terms.”

“The subscription-led model has already proved to be a huge success in India and through the association with Red Chillies Entertainment, we are sure to drive greater propensity for the same in the furniture market as well.”

Venky Mysore, CEO of Red Chillies Entertainment said, “This campaign is a union of two of the youngest and fun brands of our time which believe that being different is being cool, and which are championing a new way of living life. The film’s protagonist played by Alia is thoughtful, yet carefree, young and full of life. Her character is almost an exact match to Furlenco’s customer profile, which makes this campaign a perfect way to remind the fans that it is extremely important to wake up every morning saying “Love you Zindagi”.

Dear Zindagi released on November 25, 2016 and is a movie directed by Gauri Shinde.

Freaky Friday – 5 Food & Beverage Licensing Stories You Ought To Know

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Freaky Friday – 5 Food & Beverage Licensing Stories You Ought To Know

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When we go shopping at the supermarket, the main thing we do is buying food or beverage but in the majority of the cases, we buy licensed products without the knowledge of our conscious mind.

Food and beverage licensing is one of the most important category of licensing for the licensing industry. Only great marketers know that licensing is the steadiest way to lift profits. If licensing deals are done right then they are the most beneficial decisions ever.

This Freaky friday we tell you about five Food and Beverage brands and their licensing stories that you ought to know. Read on to know more…

  1. Cadbury Fuse and Mondelez India

Confectionery Major Mondelez India launched Cadbury Fuse, a new range of products this year. The brand is one of the first brands to implement food licensing in India with new countline bar using extrusion technology. Cadbury fuse was first made available on e-commerce platform and then on traditional platforms.

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  1. Brewery Ommegang and HBO

Brewery Ommegang and HBO global licensing have been cooking up different types of beers since the show began. The first beer to launch was Iron Throne, a blonde ale–launched in March alongside season three. They have also mimicked the beer names from the series like Valar Dohaeris and Valar Morghulis. Now, the latest news say that HBO has now launched a Game of Thrones special wine collection. Isn’t that classy!

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  1. PRAN Argo and Byron Bay Chilli

A variety of chilli sauces were developed by Australian regional food manufacturer Bryon Bay Chilli made its debut in Bangladesh this month. The well-known Australian brand will be sold through Bangladesh’s largest conglomerate PRAN Argo. Under the licensing agreement, PRAN Agro will be also producing the sauces at its factory in Natore. This is the first agreement of its kind to produce food products in Bangladesh using Australian recipes, technology and branding.

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  1. Cheetos and Online Store

The latest trend of food and beverage industry is to expand into non-traditional categories like jewelry, fashion accessories, make-up, etc. The latest brand who did the same is Cheetos who bought up an online store with their own new range of clothes, jewelry and make-up.

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  1. Kellogg’s Café

Many of you would be surprised to know that Kelloggs have their first-ever permanent café open in New York City this year in July. Through licensing they have opened up a new café offering diet conscious people with a wide range of choices. Now even a bowl of cereal is exciting as ever.

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Whether it be good taste or a good brand, the food licensing is really compelling source of cash. The food and beverage licensing business is clearly on rise in the west and has ignited its spark in India too. We hope to see brands and their businesses flourish into the food licensing sector as it has an immense power to capture huge markets. Go Licensing!

Cartoon Network teams with Simon & Schuster for Adventure Time Cookbook

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Cartoon Network teams with Simon & Schuster for Adventure Time Cookbook

Simon & Schuster, publishing house and Cartoon Network have tied up for official Adventure Time Cookbook.

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It is inspired by food and recipes from the hit pop-culture animated series, Adventure Time: The Official Cookbook. The cookbook includes dishes created by the show’s characters Finn, Jake, Marceline and Princess Bubblegum.

In keeping with Adventure Time tradition, the cookbook comes with its own backstory, having been discovered by Finn in the Founders’ Island Library.

Taking it upon himself to fill the book with his own recipes, the book features dishes such as Bacon Pancakes, Pink and Fluffy Cream Puffs and plenty more.

Retailing at $29.99, the book is tipped to hit shelves on November 29th.

Youtube Kids and Pocoyo sign deal for New Season exclusivity

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Youtube Kids and Pocoyo sign deal for New Season exclusivity

YouTube Kids has struck an exclusive deal for new episodes of Spanish children’s series Pocoyo.

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YouTube and its children’s app, which is now live in 26 countries around the world, will be the exclusive home to season four of the preschool animated show.

It marks the first time Pocoyo will be available to viewers first via YouTube rather than a broadcaster. The new season will be available from tomorrow in Spanish and Portuguese and from November 28 in English.

The series follows curious, fun-loving boy Pocoyo and his friends as they search for challenges, new friends and stories to learn.

The new episodes will see another female character, while Pocoyo will leave his traditional white-background environment to enter different worlds.

“Season four of Pocoyo is truly a global show and will launch in English, Spanish – both neutral and Castillian – and Portuguese. It is the perfect show for us,” said Nadine Zylstra head of family and learning for YouTube Originals.

Fox Brings Limited Edition Home Alone Bobbleheads

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Fox Brings Limited Edition Home Alone Bobbleheads

These boobleheads will be loved by all Home Alone fans this Holiday season!

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Fans of Home Alone will now be able to get their hands on Kevin McCallister and the Wet Bandits in Bobblehead form.

The National Bobblehead Hall of Fame and Museum unveiled the trio of limited edition figures, which boast each character’s outfits from the original film.

The limited edition bobbleheads, which feature Kevin, Harry and Marv, have been over two years in the making.

Only 5,000 models of Kevin have been created, while 3,000 have been made of Harry and Marv.

Priced at $30 each, fans will be able to buy the full set for $80 from the Bobblehead Hall of Fame’s online store.

NBA launches training centre in India, plans to transform basketball landscape

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NBA launches training centre in India, plans to transform basketball landscape

NBA are deepening its link in India with introducing an elite basketball academy

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The National Basketball Academy (NBA) academy is set to launch in April in New Delhi and will house 24 of the best young talent in India. “With the Junior NBA programme going well and basketball being at the peak of its popularity in India, this was the next logical step,” said Brooks Meek, NBA vice-president, International Basketball Operations.

The NBA also has plans to bring out a programme for junior girls in order to shape their career in the sport.

“The NBA Academy India will be an elite basketball training centre to identify home grown prospects and shape the next generation of national players. This academy is one of its kind. This is the first time that a global sporting league has invested in starting a fully funded professional academy and it will be for the top international prospects in India,” said Yannick Colaco, managing director, NBA India.

From December, the NBA will conduct a national scouting programme to identify the 24 boys for the academy scholarships.

“The NBA remains committed to growing the game in India and the launch of the academy marks our most significant investment in basketball development in the market. The critical component (of the programme) which is compelling is that Indian athletes are going to have NBA-trained coaches who will have a sustainable influence over the development of the juniors,”said Meek.

NBA recently launched academies in China (Hangzhou, Jinan and Urumqi) in October 2016 and the planned launch of NBA Global Academy, the NBA’s elite training center at Basketball Australia’s Centre of Excellence at the Australian Institute of Sport.

GameCo and Paramount Pictures sign deal for Licensed Video Gambling Machine

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GameCo and Paramount Pictures sign deal for Licensed Video Gambling Machine

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Under license from Paramount Pictures, GameCo announced the deal about developing licensed Video gambling Machine. The game, Video Gambling Machine (VGM™), based on mainstream theatrical film brands including “Mission: Impossible,” “Paranormal Activity,” and “Ferris Bueller’s Day Off.”

GameCo is in the process of developing a racing game based on the popular “Mission: Impossible” franchise, a hidden object game themed to “Paranormal Activity,” and a platformer experience adapted from the cult classic comedy, “Ferris Bueller’s Day Off.”

The patented VGM gambling platform allows a player’s skill to determine the payout and winnings, while maintaining the same casino economics as slot machines. The deal was brokered by Richmond Management Group, GameCo’s licensing representative.

“We are always seeking ways to bring our iconic film properties directly to fans,” said LeeAnne Stables, President of Worldwide Marketing Partnerships and Licensing for Paramount Pictures.

“These new products bring them to life in classic arcade gameplay formats.”

“We’re thrilled to be working with Paramount to bring these brands to the casino floor. Video game gambling addresses the largest opportunity for casinos and studios in attracting the next generation of gamers. At GameCo, our vision is to create a VIP experience for gamers. Brands like Mission: Impossible, Paranormal Activity, and Ferris Bueller’s Day Off speak to my generation that grew up with these films and love playing video games,” said Blaine Graboyes, CEO of GameCo.

Toy Industry Association unveils TOTY Awards finalists

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Toy Industry Association unveils TOTY Awards finalists

The Toy Industry Association has named its 100 finalists for the 2017 Toy of the Year (TOTY) Awards.

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The finalists were selected from 700 nominees submitted by more than 250 companies. Twenty-five judges—including toy experts, retailers, academics and journalists—made the selections across 14 categories. (New genres this year include Action Figure of the Year, Doll of the Year, Rookie of the Year and Vehicle of the Year.)

Mattel and Spin Master lead the nominations with eight and seven nods, respectively. Mattel is a finalist in the Action Figure of the Year, Active/Outdoor Toy of the Year, Game of the Year, Innovative Toy of the Year, Specialty of the Year and Vehicle of the Year categories. Mattel also received two nominations in the Doll of the Year category for its Barbie Fashionista Doll (pictured) and the American Girl WellieWishers line.

Spin Master, meanwhile, was recognized for its entries in the Active/Outdoor, Construction, Game, Infant/Preschool, Innovative and Tech categories. Spin Master’s Hatchimals, nominated for Innovative Toy of the Year, has recently garnered a significant amount of buzz.

Hasbro (five nominations), Lego Systems (four nominations) and Thames & Kosmos (three nominations) also saw success in multiple categories.

“This year’s TOTY finalists represent the finest examples of play value, originality and innovation across the hundreds of companies that make the U.S. toy industry the strongest in the world,” said Steve Pasierb, president & CEO of the Toy Industry Association. “Perhaps most importantly, these outstanding nominees have brought joy, laughter and learning to millions of children and families around the globe. We send each TOTY finalist good wishes and look forward to honoring the top toys of the year at the TOTY Awards gala in just a few months!”

Consumers can vote for the winners in all 14 categories—and the coveted Toy of the Year award—at www.ToyAwards.org. Voting will be open until January 15, and the winners will be announced at the TOTY Awards ceremony on February 17 in New York. The ceremony will kick off the 114th North American International Toy Fair.

The list of nominations in the major categories is listed below. For the complete list of nomination click here.

LICENSE OF THE YEAR
Character or property that has had success spreading its brand throughout the industry

  • DC Super Hero Girls
  • Disney’s Elena of Avalor
  • Paw Patrol™
  • Pokémon
  • Shopkins
  • Star Wars
  • Trolls

ACTION FIGURE OF THE YEAR 
Toys that include action figures and their play sets/accessories

  • DC Super Hero Girls™ Action Figure Assortment by Mattel, Inc.
  • Fossil Hunter Lottie by Arklu, Ltd.
  • IAmElemental Series 1/Courage Lunch Box Carrying Case With Complete Set of Action Figures by IAmElemental
  • PJ Masks Headquarters Playset by Just Play
  • Pokémon Throw ‘n’ Pop Poké Ball Duel Set by TOMY
  • Stikbot by ZING
  • Transformers Generations Titans Return Fortress Maximus Action Figure by Hasbro, Inc.

COLLECTIBLE OF THE YEAR
Toys that compose a set; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

  • Dorbz by Funko, LLC
  • Gift ’ems™ by JAKKS Pacific
  • LEGO Minifigures – The Disney Edition by LEGO Systems, Inc.
  • Num Noms by MGA Entertainment
  • Pop! By Funko, LLC
  • Shopkins Season 6: Chef Club by Moose Toys Pty Ltd
  • Tonka Tinys by Funrise

WWE partners with Moji, launches WWEmoji App

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WWE partners with Moji, launches WWEmoji App

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WWE has partnered with Moji to announce the release of WWEmoji, a new app boasting more than 100 icons inspired by the brand.

Fans will be able to get their hands on Bret Hart, Randy Orton and A.J. Styles in emoji form.

Users will also be able to send the emojis from the app’s custom keyboard, which can be accessed on iOS and Android devices.

Founder & CEO of Moji, Oliver Camilo said “we are so excited for WWE fans to download and use this app. A lot of time and thought went into creating a product that not only embodied the WWE brand, but was designed specifically for WWE fans to use. Although we will be frequently updating the app, users will find no shortage of emojis to use in their everyday conversations.”

“WWE fans are constantly consuming content on their mobile devices, and our new WWEmoji app will provide them with new ways to connect with our brand,” said Casey Collins, WWE Executive Vice President, Consumer Products. “We are excited to partner with Moji, a leader in the space, to create fun and engaging emojis that our fans can use to share with friends and express their passion for WWE and our Superstars.”

Available to download from the iTunes App Store and Google Play now for $1.99, fans will also be able to purchase extra packs based on John Cena, Stone Cold Steve Austin and the Bella Twins for $0.99 each.

Cheetos unveils Luxury online Christmas store

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Cheetos unveils Luxury online Christmas store

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Cheetos today unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun.

From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most magnificent and lavish holiday gifts at www.CheetosStore.com.

Each year, holiday catalogs and gift gurus share their most unique and coveted gift items of the year. Cheetos is joining this illustrious group with the release of a legendary holiday book showcasing an assortment of this season’s must-have gifts. Each item is inspired by the Cheetos essence of exceptionally spectacular fun and puts the true meaning of opulence into the holidays.

“Chester Cheetah’s exquisite ‘paw-manship’ is on display throughout the seriously stylish, seriously for sale, collection that will wow your friends and family with gifts they didn’t even realize they have to have – until now.” said Jeannie Cho, vice president of marketing, Frito-Lay.

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