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Diamond Toons and California Walnuts Commision launch new comic book

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Diamond Toons and California Walnuts Commision launch new comic book

Chacha Choudhary remains renowned comic character till date. He is famous for his ‘Computer se bhi tez’ (Faster than computer mind) and the one who solves everyone’s problem with great ease using his wisdom.

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Diamond Toons has launched a comic book in collaboration California Walnut Commission to share the reason of his healthy body and sharper mind with the kids.

In the latest edition, Chacha Chaudhary and Sabu are accompanied by Twiggy, the squirrel who makes children understand the nutritional benefits of walnuts and helps them to be like Chachaji. Twiggy is also the official mascot of California Walnut Commission.

The new comic story named Chacha Choudhary and Twiggy talks about how Chacha Chaudhary’s unhealthy eating habits as a kid affected his studies. It portrays how developing a habit of eating walnuts daily made him physically and mentally fit.

On the launch of the comic, Keith Sunderlal, India Representative, California Walnut Commission said, “California Walnut Commission and Diamond Toons have endeavored to craft a unique infotainment comic wherein the readers will learn the benefits of having walnuts in their daily diet. Through the launch, we aim to educate our consumers, right from children to adults about the nutritive properties of California Walnuts in a fun yet appealing way.”

“We are extremely positive that the series will be enjoyed by consumers across age groups,” added Sunderlal.

N. K Verma, Chairman, Diamond Toons said, “We are very pleased that California Walnut Commission has chosen Chacha Chaudhary and Sabu to promote California Walnuts in India. With our massive reach across India, these iconic characters are perfect to communicate good health for kids and spell out the power and benefits of walnuts. We believe our readers, especially from this generation who are quick learners with active minds will connect instantly with the comic and would very well communicate the benefits of California Walnuts. The new series would be available across print and digital medium that can be bought and read on click of a button.”

Netflix partners Hot Topic and BoxLunch for ‘Stranger Things’ Merchandise

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Netflix partners Hot Topic and BoxLunch for ‘Stranger Things’ Merchandise

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Stranger Things debuted last summer and it has become an obsession from then on for all. Now, all Stranger Things fan can wear their official merchandise as well.

Netflix has partnered with Hot Topic and BoxLunch for the first line of official merchandise based on the TV series Stranger Things.

Incorporating elements of the show’s best-loved characters and iconic costuming, Hot Topic and BoxLunch will carry Stranger Things apparel for girls and guys—items including tees, raglans, and tanks—with styles unique to each brand.

Eleven’s pink dress will also be available exclusively at Hot Topic.

In addition to the apparel collection, Hot Topic and BoxLunch will carry their own assortment of novelty-inspired pins, patches, accessories and other collectibles, including a Friends Don’t Lie lapel pin and a Hawkins High School patch.

The official “Stranger Things” merchandise is now available at all Hot Topic and BoxLunch locations as well as online.

Beyoncé debuts Lemonade-themed Holiday Merchandise

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Beyoncé debuts Lemonade-themed Holiday Merchandise

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Beyonce makes your Christmas dreams come true with her own collection of merchandise.

On Monday, Queen Bey released a handful of festive themed merchandise on her website that will guarantee that your celebrations will reach a new level of fab.

Included in the collection are cropped t-shirts, underwear, sweat pants and hoodies, which have all been adorned with lemons and Christmas touches.

There is also a red hoodie featuring the words ‘I Sleigh All Day’ and Christmas wrapping paper.

Each of the items will be available now from shop.beyonce.com with prices starting from $16.

Crayola morphs into four animated characters

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Crayola morphs into four animated characters

 

It’s the holiday season and we are already receiving surprises filled with animation and joy. Crayola crayons will launch four animated characters for the first time in its history.

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Crayola is launching a holiday campaign that introduces distinct characters for the first time since the brand’s inception.

Crayola is adding its very own cast of animated characters to its portfolio, to help connect with its audience.

Developed with creative agency McGarry Bowen and animation firm Aardman Nathan Love, Crayola’s has transformed four classic colors — Denim, Scarlet, Asparagus and Goldenrod — into unique personalities that are meant to be relatable and memorable to both parents and children.

The characters — animated and conceived by team that created “Wallace & Gromit” and “Shaun the Sheep” — were each selected for their strong roots in Crayola’s color heritage.

They debut in a TV spot rolling out in November and December to coincide with the holiday gift-giving season.

“As a beloved brand to parents and children for over a century, the characters are a new and fresh way to connect with our audiences,” said Melanie Boulden, SVP of marketing at Crayola.

“The Crayola Characters tap into nostalgia, fun and humour and will appeal to kids of all ages and adults alike.”

Hello Kitty and Silver Spoon Attire partner for new range of accessories

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Sanrio’s Hello Kitty and Silver Spoon Attire have teamed up for a new range of limited edition accessories.

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Daisy Lowe At Hello Kitty and Silver Spoon Attire Collaboration Launch Event

Taking the inspiration form the iconic cartoon character ‘Hello Kitty’ and the street couture style, they have married two worlds with Hello Kitty x Silver Spoon Attire Came to Play 2016. Daisy Lowe, British model and fashion icon, celebrated the launch by hosting a dinner at Shochu Lounge in London on 28 November, 2016.

“The collection is a dream come true. As a child I had a shrine to Hello Kitty in my bedroom, 20 years later Hello Kitty is wearing our signature mesh bow beanie,” said Avigail Collins, designer and co-director of Silver Spoon Attire.

“It was a pleasure to work with Sanrio and turn visions into a reality.”

Included in the line are mesh headbands with enamel bows, cashmere beanies, baseball caps and wool berets.

Clara Wooller, marketing director at Sanrio GmbH, added: “The collection is everything we have come to expect from Silver Spoon Attire’s aesthetic – chic, sophisticated and modern.

Conde Nast Brand ‘Epicurious’ Launches Custom Wine Collection

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Conde Nast Brand ‘Epicurious’ Launches Custom Wine Collection

Epicurious, the digital food brand announced a new collection of custom designed wine collection for culinary and wine enthusiasts like.

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The Epicurious team has partnered with Wines That Rock, the lifestyle wine company behind Rolling Stones Wine Club, Turner Classic Movies Wine Club, as well as retail brands including Downton Abbey Wines, Fifty Shades of Grey Wines, and classic Rock ‘n’ Roll-influenced wines for the Grateful Dead.

“For twenty years, we’ve been the place where real home cooks go to be inspired. So, we made a wine to inspire you. A wine for people who cook, love great ingredients, and want to make sure their wine works just as well in their wine glass as it does in their pan sauce,” said Eric Gillin, Executive Director of Epicurious. “It’s the first wine designed to go kitchen to table.”

“Epicurious attracts passionate home cooks with great recipes and fun cooking videos. The goal of this project was to create a collection of wines that complement the Epicurious recipes, creating a natural partnership between food and wine,” said Howard Jackowitz, Founder at Wines That Rock. “We are thrilled to collaborate with Epicurious as it has allowed us to tap into the passion of both foodies and wine lovers.”

Epicurious Wines are now available online at EpicuriousWine.com. The wine offerings will also be available through the Tasting Room Wine Club at TastingRoom.com.

Disney, Target and Star Wars launch ‘Force 4 Fashion’ apparel for UNICEF Kid Power Initiative 

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Disney, Target and Star Wars launch ‘Force 4 Fashion’ apparel for UNICEF Kid Power Initiative 

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Disney, Target and Star Wars: Force for Change are launching a new fashion-meets-fundraising initiative inspired by the themes of rebellion from the new movie. Ten influential names across film, music, fashion and sports have come together to support UNICEF Kid Power by creating a line of “Force 4 Fashion” T-shirts available exclusively in the U.S. at Target beginning November 27.

Each Force 4 Fashion t-shirt design will celebrate the theme of rebellion by using a slogan that will represent the importance of standing up for what you believe in. Additionally, $5 from each t-shirt sale will be donated to the U.S. Fund for UNICEF in support of UNICEF Kid Power, which allows children to complete physical activities and challenges to earn points that are used to provide packets of food to malnourished children around the world.

“This campaign is about raising funds and awareness for UNICEF Kid Power’s mission to improve the lives of children everywhere,” said Paul Southern, senior vice president of licensing for Lucasfilm at Disney Consumer Products and Interactive Media. “Everyone connected to this initiative has been a Force for Change in different ways, and we hope their stories will inspire others to get involved.”

The Force 4 Fashion line was designed with support from Riz Ahmed, June Ambrose, Steve Aoki, Camilla Belle, Gareth Edwards, Felicity Jones, Diego Luna, Olivia Munn, Kelly Slater, and Brittany Snow, who’ve all been active in supporting different causes through their careers.

In addition to purchasing the special T-shirts, fans can join the rebellion by sharing their own inspiring stories and posting on social channels using #ForceForChange on “Giving Tuesday,” November 29.

“Investing in our children means a brighter future for all, and this holiday season, the U.S. Fund for UNICEF is thrilled Star Wars: Force for Change and this “Force 4 Fashion” initiative are supporting UNICEF Kid Power,” said Caryl M. Stern, President & CEO of the U.S. Fund for UNICEF. “UNICEF Kid Power helps us to stand and give every child hope. With every step, kids get active and save lives, moving the world closer towards ending global malnutrition.”

The Force 4 Fashion t-shirts are now available exclusively at Target in the U.S.

Lawless Entertainment concludes deal with CARD.com for Eddie is a Yeti

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Lawless Entertainment concludes deal with CARD.com for Eddie is a Yeti

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Lawless Entertainment announced the conclusion of a deal with Card.com for the popular children’s property, “Eddie is a Yeti.” Card.com will develop; promote licensed re-loadable GPR Debit and Credit cards worldwide in the deal.

CARD.com is a licensed, financial services program that uses branded content to issue licensed re-loadable GPR Debit and Credit cards to customers and consumers, via geo-targeted marketing through assorted social media channels.

Lawless Entertainment worked closely with Linda Castillon, Senior Vice President of Licensing at Card.com, and she is thrilled to see this deal come together.

“Eddie is a Yeti” – Toon Goggles’ first entry into original content and merchandising – is an exciting new property targeted to children ages 4-7. This dynamic 3D animated, short-form children’s series follows the wild adventures of Eddie, who happens to be a yeti, and his best friend, 9-year-old Polly, who must keep Eddie in disguise, out of trouble and always entertained.  It is co-produced by Mondo TV, who is handling overseas distribution and merchandising.

Eddie is a Yeti is promoted across Toon Goggles SVOD platforms and as an app on iOS, Android, Windows 8 and all Sony Phones and tablets.

“‘Eddie is a Yeti’ is a fun and entertaining brand that appeals to both boys and girls that already has a strong fan-base worldwide,” said Catherine Malatesta, President of Lawless Entertainment, “Eddie is a Yeti’s” agent for licensing, merchandising, and publishing in North America.

“The great character design and huge online appeal of Eddie as one of Toon Goggle’s top performing shows should make Eddie a star brand on Card.com,” says Lee Adams, Chief Creative Officer/Toon Goggles.

Alvin and Chipmunks partners Citterio for new range of food products

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Alvin and Chipmunks partners Citterio for new range of food products

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Popular children’s show Alvin and the Chipmunks is making its move into the food aisle thanks to a new partnership with the Italian packaged cooked meats and snacks specialist, Citterio.

The new deal will see the hit property launch its own branded range of UnDueTris snacks in supermarkets and hypermarkets across Italy.

UnDueTris offers a range of snacks in two flavours: salame and ham, each accompanied by fragrant breadsticks and apple puree made for eating on the go.Each themed pack will feature sketches of Alvin and his troupe of friends in a fun colouring activity.

MD Licensing manages all the licensing rights for Alvin and the Chipmunks for the Italian market, where a large range of licenses are currently in development including back to school, personal care, publishing, toys, apparel and food.

Maurizio Distefano, president, MD Licensing, said: “I’m very proud of this licensing agreement signed with Citterio, a name synonymous with product quality, tradition and innovation for 150 years.

“This new collaboration with Alvin and the Chipmunks combines a very popular children’s brand with fun and healthy snacks to produce a tasty and entertaining treat families will love.”

Alvin and the Chipmunks, created by Janice Karman is a popular animated series, with a total of 101 epsiodes available on pay-TV and free channels.

Zara and Smiley join hands for new Smiley Collection

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Zara and Smiley join hands for new Smiley Collection

A new line of Smiley apparel will be available at the Zara stores

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Launched for winter 2016, Zara has unveiled a range of Smiley handbags including a smart business city bag boasting the Smiley icon on the bag’s flap.

Other new items include a women’s poplin shirt and a khaki bomber jacket for kids.

“The latest collection between Smiley and Zara shows the continued demand for Smiley products at the most influential fashion retailers in the world today,” said Nicolas Loufrani, CEO of Smiley.

“My team have worked hard to continue to keep Smiley as a leading trend on the High Street, and the measure of this success is that our distribution is growing into new doors and our products are now at retail all year round.

“Currently we have fashion ranges in store with at least 10 major retailers, and with some exciting new deals in place for 2017, I’m looking forward to seeing this continue well into next year.”

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