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Casio collaborates with Hello kitty for Baby G watches

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Casio collaborates with Hello kitty for Baby G watches

Casio Computer Co., Ltd. announced the release of the latest addition to the BABY-Gline of shock-resistant watches for women, based on the concept of Tough and Cool.

Casio America - BABY-G - Hello Kitty Watch

The BA-120KT watch is a collaboration model with Hello Kitty, the iconic character with a worldwide following.

The new BA-120KT is based on the popular BA-120 Series, known for its multiple color variations. The collaboration model features styling inspired by the graffiti art that first rose to popularity in the 1970s, when Hello Kitty was created.

The dial and band are patterned with graffiti BABY-G and Hello Kitty tags, and the character’s distinctive ribbon is printed on the dial. The hour and minute hands feature red highlights that are the same color as the ribbon, further enhancing the Hello Kitty theme.

To commemorate the collaboration model, the back is engraved with an originally designed Hello Kitty image with a clock “face.” The exclusive packaging includes a special card featuring the originally designed Hello Kitty image, adding to the exclusivity of the watch.

The watch will be available at Macy’s, select department stores and select fashion apparel stores with an MSRP of $150.

Toonbox appoints MD Licensing for animated series Kit^n^Kate

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Toonbox appoints MD Licensing for animated series Kit^n^Kate

Animation studio Toonbox has appointed Maurizio Distefano Licensing to serve as the Italian licensing agent for its preschool series “Kit^n^Kate.”

kit_n_kate

Maurizio Distefano Licensing will now work to secure partners across a variety of children’s categories. The expanded licensing program will also be supported by Rovio Entertainment, which acts as master consumer products licensee for the brand worldwide.

“We are extremely pleased to be announcing our co-operation with Maurizio Distefano in Italy on ‘Kit^n^Kate,’” says Pavel Muntyan, chief executive officer, Toonbox. “MD Licensing believed in our brand in the early stages of its success and expressed eagerness to work with us and develop the brand together. We believe that the record of success that Maurizio and his team can boast with so many other brands in Italy makes his company ideal for ‘Kit^n^Kate.’”

“The success of MD Licensing is down to our ability to offer the highest level of professionalism and service throughout the collaboration period,” says Maurizio Distefano, president, Maurizio Distefano Licensing.

“Equally importantly, we anticipate market trends, offering our customers brands and innovations before they become known to the public. ‘Kit^n^Kate’ is a case in point: it’s new to Italy but has already enjoyed huge success online and in the countries where it is broadcast. It is an animated series that combines a simple, appealing narrative and attractive look with high-quality presentation. We are sure it will be a great success in Italy.”

 

Gap launches first Disney Limited Edition Collection

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Gap launches first Disney Limited Edition Collection

Clothing retailer Gap launches their first This collection includes apparel and accessories for both adults and children, including toddlers and babies.

gap-and-disney

Price points range from $5.00 for socks, $16.95 for bodysuits, $24.95 for graphic tees, $39.95 for dresses, $44.95 for sweaters and $59.95 for jackets.

The first collection takes inspiration from Mickey and Minnie Mouse, with a second range focusing on Dumbo set to launch December 26th.

A third line will also drop throughout 2017, which will feature other popular Disney characters.

These items are now available in Gap locations globally and online.

Korean Beauty Brand launches Labiotte Chateau Wine Lipstick 

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Korean Beauty Brand launches Labiotte Chateau Wine Lipstick 

Is it a wine bottle or is it a lipstick? Maybe both!

wine-lipstick

A Korean beauty brand has designed the product of countless women’s dreams, by way of a range of lipsticks, balms and glosses actually infused with real wine.

The Labiotte Chateau Wine Lipstick Fitting collection is exactly how it sounds – a wine-bottle-shaped lipstick line with actual wine extract inside it.

The lipsticks come in various wine shades with clever names such as “Cabernet Red” and “Malbec Burgundy,” and are said to smell like berries.

Each Labiotte product comes encased in an adorable miniature bottle of wine.

The idea behind the range is that Labiotte’s glosses, balms and lipsticks are made with natural ingredients and wine extracts.

It’s totally cute and is perfect for the wino in you. This product promises to deliver all sorts of anti-ageing benefits to your pout.

Honda 2Wheeler Spread Road Safety Awareness with Chhota Bheem

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Honda 2Wheeler Spread Road Safety Awareness with Chhota Bheem

Honda Motorcycle and Scooter India (HMSI) has added a fun element for thousands of families in NCR with the inauguration of its ‘Road Safety with Chhota Bheem’ awareness drive at Kidzania, Delhi NCR.

chotabheem

Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India, said, “Chhota Bheem is a role model for not just kids but the entire family. With the unique Road Safety with Chhota Bheem awareness drive, Honda is making families in NCR learn the importance of road safety to become disciplined and safe road users.”

“And what better platform to spread this awareness than Kidzania, a place where hundreds of children and families come to experience learning through fun. At the core of our drive are children, whose role as influencers in their family is often underestimated. This drive is a huge platform for us to connect, inculcate road safety measures and promote good riding habits amongst families.”

Through dance, music and masti Chhota Bheem and his best buddy Chutki urged families to follow healthy road safety habits such as – importance of zebra crossing, meaning of different road signs, abiding traffic rules, importance of protective gear and wearing ISI certified helmets while riding a two-wheeler.

Fastrack and Star Wars launches special range of watches

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Fastrack and Star Wars launches special range of watches

Titan’s youth label Fastrack is launching a special range of Star Wars Watches.

fastrack

With the world waiting for the new story of Rogue One: A Star War Story, Titan is right on track with its Youth label Fastrack, by launching a special series of watches.

Fastrack has offered an opportunity for kids and gift-givers to relive the classic story with the newly launched Star Wars themed Fastrack time-piece collection.

The brand has channeled all its force to create 10 unique time-pieces inspired by the classic Star Wars characters. Fans can show their allegiance by choosing their favorite heroes and villains.

The visually stunning Star Wars Collection exhibits favorites from the light side such as Yoda, the Rebel Alliance like R2-D2, as well as the dark side icons like Darth Vader and the recognizable storm troopers of the Galactic Empire.

Fastrack marketing head explained, “Star Wars is a work of art which cuts across space and time, almost a rite of passage for most individuals. It’s a brand that all the generations hold close to their heart. More than being fans ourselves, we made the decision to create the Star Wars Collection because we feel that both brands resonate strongly with each other and with our audience.

The products are available across all Fastrack and select World of Titan stores.

Turner and Snapchat Expand Existing Partnership with Portfolio-Wide Content, Distribution & Advertising Deal

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Turner and Snapchat Expand Existing Partnership with Portfolio-Wide Content, Distribution & Advertising Deal

Deal Offers More Turner Content to Snapchatters Than Ever Before, Including Original, Exclusive Shows and New Bleacher Report Discover Channel in the U.S.

snapchat-turner

Global media company Turner and Snap, Inc. announced a wide-ranging partnership that expands the collaboration by bringing new brands to Snapchat’s Discover platform, extending live coverage of Turner’s premium sports events, and to develop Snapchat shows.

The deal encompasses content, distribution and advertising centered around Turner’s leading portfolio of networks, programming, events and brands.

“This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing experiences for a younger, mobile-centric audience,” said David Levy, president of Turner. “Snapchat is a powerful outlet to directly connect with the millennial generation and perfectly aligns with our portfolio-wide strategy to engage with audiences at every touch point.”

“Millions of Snapchatters value the authoritative and credible reporting by CNN and Bleacher Report every day and we are excited about offering more frequent news updates and expanding Bleacher Report’s Discover coverage to the U.S.,” said Nick Bell, VP of Content for Snap. “We’re also thrilled to be building on two years of our Live Story coverage of March Madness with expanded sports content.”

As part of this deal, Turner will work with Snap to develop original shows from its buzzworthy series and brands such as TBS, Adult Swim, truTV, Great Big Story and Super Deluxe.

Turner’s portfolio, which reaches more than 75% of millennials each month, will create and produce original content from its popular franchises and networks specifically for Snapchat’s mobile-first audience.

Turner’s Bleacher Report, the industry-leading digital sports brand for the millennial generation, will launch a Discover Channel in the U.S. The new Bleacher Report channel builds off its existing portfolio of popular international Discover Channels and launches on Jan. 4, 2017.

The agreement continues to leverage Snapchat’s immersive Live Stories with expanded coverage of Turner’s premium sports content, including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The exclusive access around these premium sports properties brings Snapchatters closer to the action with behind-the-scenes coverage, videos and photos from on-site correspondents.

Turner and Snapchat will collaborate on advertising sales, developing exclusive and immersive ad experiences that provide brands the space to connect with millennials in a dynamic mobile environment within original shows and Live Stories. The two companies will also provide sponsors with creative advertising opportunities on the Discover Channels, offering brands a full-screen, creative canvas for mobile storytelling.

Turner’s expanded partnership with Snapchat is the latest in a growing list of recent moves by the company in the digital sphere.

Kylie Jenner launches new cosmetic pop-up shop

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Kylie Jenner launches new cosmetic pop-up shop

Kylie Jenner, the 19-year-old model launched her first pop-up shop featuring her coveted Kylie Cosmetics products and exclusive merchandise. 

kylie-jenner

The products which had only been available online until Friday until The Kylie Shop opened its doors at Westfield Topanga in Canoga Park, California.

Jenner’s online products will be available exclusively in a physical store for the Christmas period, including Kylie Cosmetics and a range of Kylie Jenner merchandise including underwear, a calendar, phone cases and T-shirts.

An exclusive Limited Edition Holiday Gift set will also be available for fans to buy, alongside Jenner’s most coveted products.

Jenner’s pop-up shop will remain open until December 23rd, or until supplies last.

Character World to roll-out Minecraft inspired-bedding in 2017

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Character World to roll-out Minecraft inspired-bedding in 2017

Character World is bolstering its textiles offering, with the addition of Minecraft-inspired bedding.

minecraft

The firm is set to roll out a duvet set and cushion for spring/summer 2017, with a towel and throw set to launch in April 2017.

“Minecraft is not just a game but a global phenomenon, so we are excited about securing this deal. Gaming is bigger than ever so it’s important for us to capitalise on its popularity,” said Tim Kilby, brand director at Character World.

“Minecraft is still the number one mobile app game in UK, despite the app game launching in October 2011.”

“We have already had huge success with our other gaming ranges and we expect the Minecraft products to be a sell-out success, we’re delighted to be able to cater to the demand for Minecraft textiles.”

Yoox and Disney join forces to launch online fashion and lifestyle store

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Yoox and Disney join forces to launch online fashion and lifestyle store

Yoox has partnered with Disney on a new online lifestyle and fashion store featuring the latest designer collaborations inspired by The Walt Disney Company, Disney Pixar, Star Wars and Marvel.

yoox

Items for men, women and kids on the site include sweaters by Kenzo, sweaters and t-shirts by Markus Lupfer, handbags by Olympia Le-Tan, luggage by American Tourister, sneakers by Superga, accessories by Codello and notebooks by Moleskine to name a few. As well as the products the store features dedicated editorial content to celebrate the worlds of Disney, Star Wars and Marvel.

“At The Walt Disney Company we like to push the boundaries by creating groundbreaking designs which blur the line between conventional products and art, taking creativity to a whole new level,” said Francesca Gianesin, EMEA VP of Fashion & Lifestyle, The Walt Disney Company.

“Our collaboration with Yoox is grounded in Disney’s ‘consumer first’ strategy and our insights and knowledge of the adult consumer. We know what this demographic wants and through Yoox we are now delivering it, ensuring they have access to the product they want, when they want it,” Gianesin added.

Federico Marchetti, founder of Yoox and CEO of its parent company Yoox Net-A-Porter Group (YNAP), said Disney had inspired him when setting up his luxury etail business. “Disney’s playful imagination was a great inspiration when I invented Yoox in 1999, so today it is an enormous pleasure to combine Disney’s timeless brand with Yoox’s innovative spirit, further delighting our customers with creative content and hard-to-find products,” Marchetti said.

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