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Big Names Confirmed For FESTIVAL OF LICENSING As Visitor Registration Opens

Rutika Malaviya
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Big Names Confirmed For FESTIVAL OF LICENSING As Visitor Registration Opens

HASBRO, NATURAL HISTORY MUSEUM, NBA PROPERTIES, PENGUIN VENTURES AND POKEMON AMONG BIG NAMES CONFIRMED FOR FESTIVAL OF LICENSING AS VISITOR REGISTRATION OPENS

 

  • The large-scale virtual gathering will run online from 6-29 October 2020
  • Attendee registration now open at festivaloflicensing.com
Some of the biggest names in global licensing are confirmed to exhibit at Festival of Licensing, including brands from entertainment, publishing, gaming, sport, lifestyle, not for profit and heritage.
Acamar Films, Bioworld, Chupa Chups, Hasbro, Natural History Museum, NBA Properties, Penguin Ventures, Pokémon, Sega Europe, Start Licensing and Yale are among the first raft of exhibitors who will be taking part in the brand new digital gathering hosted by the Global Licensing Group, in partnership with industry trade association Licensing International, which runs from 6-29 October.
“Many great business opportunities have stemmed from the connections we have made at Brand Licensing Europe,” said Maxine Lister, head of licensing, Natural History Museum. “This year, especially, it is important for us to continue expanding our partnerships and develop new ways for the public to connect with the natural world through our 80 million specimens. We are thrilled to be taking part in Festival of Licensing and look forward to new business opportunities to evolve our licensing strategy.”
Registration for the four-week long celebration of global licensing also opens today at www.festivaloflicensing.com where attendees can opt to attend any or all of the Festival’s three regionally tailored events for Europe, Asia and the Americas, as well as the Licensing Leadership Summit:
  • Week 1: 6-8 October – Europe, powered by Brand Licensing Europe
  • Week 2: 14-15 October – Asia, powered by Licensing Expo China and Licensing Expo Japan
  • Week 3: 20-22 October – North America and Latin America, powered by Licensing Expo
  • Week 4: 28-29 October – Global C-suite virtual conference – Licensing Leadership Summit
“The feedback we have received about Festival of Licensing since announcing it just four weeks ago has been incredible and we are thrilled to be able to announce such an amazing first roster of exhibitors,” said Anna Knight, vice president, Global Licensing Group, Informa Markets. “This is only the beginning – we have another seven weeks till ‘doors open’ – so there will be a lot more news, and surprises, coming down the line.”
Exhibitors confirmed to date Include:
  • Acamar Films
  • Asgard Media
  • Bioworld
  • Brainbase
  • Brandgenuity
  • CAA-GBG
  • Chupa Chups, S.A Unipersonal
  • CPLG/Wildbrain
  • Crunchyroll Europe
  • Cyber Group Studios
  • Dependable Solutions
  • Design Plus
  • Edutainment
  • Hasbro
  • Herschend Entertainment Studios
  • J Patton
  • KOCCA
  • Licensing Works
  • LoCoco Licensing
  • Natural History Museum
  • NBA Properties Inc
  • Octane5
  • Opsec
  • Penguin Ventures
  • Pokemon
  • Sega Europe
  • Start Licensing
  • Tesa Scribos
  • UCLA
  • Xilam
  • Yale
  • Zolan Licensing Agency
Brands who are interested in exhibiting or sponsorship opportunities can visit www.festivaloflicensing.com for more information.

 

New Education Policy led Disney India to announce new range of BTS product

Rutika Malaviya
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New Education Policy led Disney India to announce new range of BTS product

Last week, the government announced the new education policy, with the announcement incorporating a more engaging pedagogy, an emphasis on co-curriculars and incentives for budding entrepreneurs to pursue their dreams without hesitation.

New Education Policy led Disney India to announce new range of BTS product (Stationary & Back To School)

Disney has been at the forefront of ensuring that its products are well received by millions of students across the country, with each student across K-12 having a variety of Disney branded stationery products available at more than two million retail touchpoints in India. Disney has, over the years, built a successful stationery business through key partnerships with BIC Cello (pens), ITC Limited’s Classmate (notebooks) and Hindustan Pencils Pvt. Ltd. (pencils). A strong distribution network, coupled with child-friendly, attractive designs, has ensured that any student in the country, irrespective of limitations on geography, education, family income or region, can avail of Disney branded stationery and introduce a bit of magic into their competitive school life.

Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

Rutika Malaviya
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Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

WROGN, the breakaway youth fashion brand, announced the launch of a new fashion collection, MINIONS x WROGN today. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions and WROGN co-creator and Captain of the Indian Cricket team, Virat Kohli. Created in partnership with Universal Brand Development and licensing agent, Black White Orange, and designed by team Wrogn, the brand-new collection offers 10 unique designs in various colors and styles and will be available across offline and online stores in India from August 2020.

Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

Commenting on the collaboration, Virat Kohli said, “At Wrogn, we always try and work on something innovative and I’m excited that the brand, this time, has collaborated with the universal favourite – Illumination’s Minions! I believe this fashionable & fun collection will be loved by my fans. I’m eager to wear one and I’m sure these will bring a big smile on the consumers’ faces.” 

Ten years after their creation, Gru and the Minions are among the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me into the most successful animated film franchise in history. Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions have become icons of self-expression in pop culture on every continent of the globe.

Speaking on the collaboration, Ms. Anjana Reddy, CEO Universal Sportsbiz Pvt. Ltd. said, “We are very excited about collaborating with the Minions franchise. We have thoroughly enjoyed designing this collection and we are confident that it well do really well as Minions is a rage, not only with kids but also adults across the globe and we are proud to bring this collection to our Wrogn customers through 250 points of sale offline and online as well. I’m sure we will see a lot of people sporting their favourite MINIONS X WROGN t-shirts soon. “

“The WROGN x Minions collection taps into the mischevious nature of Illumination’s Minions, delivering a playful and stylish collection for fans of both brands,” said Marc Low, Senior Vice President and General Manager, Global Lifestyle at Universal Brand Development.

Tata Trent Launched New Concept Store Landmark Xcite in Mumbai

Rutika Malaviya
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Tata Trent Launched New Concept Store Landmark Xcite in Mumbai

Trent Ltd. from Tata Group is looking to create a new wave in the retail sector with the launch of its new innovative concept store, Landmark Xcite. 

Tata Trent Launched New Concept Store Landmark Xcite in Mumbai

The new format brings together a new brand identity along with X, which is a unisex abstract human form representing gender less, colourless and everyone who has a creative spirit, a new logo and a new brand design.

Spread across 5,000 sq. ft., this new store in Andheri, Mumbai is designed to unify, celebrate and promote creativity, innovation and fun and will target Gen Z’s, millennials and customers with an appetite for Insta-friendly hangout spots. 

The concept and idea was to create a store that has a flow and will make customer experience everything be it tech, games, books, stationary, décor, t-shirts, beauty, accessories and much more.. One can now choose from an array of products. The new store, with its youthful radiance, has everything to pump up your new room. Keeping in mind the current times, store has taken extra precautions to ensure safety of its valued customers.

Trent Group has always innovated and tested new opportunities. As the unveil of Landmark Xcite, we take another step towards staying committed to our promise of providing unique, innovative and offbeat experiences to our customers.

The store will also house a curated range of products with icon X, which is sure to elevate moods and create an exciting, vibrant environment. With its diverse range of products and own merchandise, The brand will offer an unparalleled shopping experience to its customers.

Check the store Retail Tour Here:

A community table that will allow customers to play board games, chill, catch up on trends and discover themselves. This concept store will flex its product offer basis what’s trending on the street and fill happiness in shopping bags. The store surely will resonate with the brand’s promise of adding excitement to everyday life.

From conceptualisation to delivery, this store was brought to life in six months flat. Piyush Bhandari & Tuhin Roy from Jumping Goose, a Bangalore based creative agency, along with Trent Ltd. imagined the entire concept of this retail store and with the help of Roma Desai from Creer Consulting the store design was put to life.

Store’s pricing strategy is extremely attractive: products from Rs 99 – Rs 499 are at the most competitive level and trusted for innovation, fun and value with no compromise to authenticity. Products from Rs 599 to Rs 999 represent mid-tier that is a cool balance of trendy lifestyle products with great value. The price bracket above Rs 999 would include products in the top price tier and shall ideally be a series of stunning products in tandem with latest trends.

The new concept store is not just inviting, comfortable and cosy, but everything about this store will make visitors take notice, starting from the store sign, eye-catching pricing communication, quirky in-store signage, trail rooms and checkout counter. This store is also a perfect location for those who are on a continuous hunt for ‘insta-friendly’ locations. To add to the extraordinary experience and vibe, customers can pamper their passion with exciting offerings at different zones within newly launched store.

Tata is planning to launch three more Landmark Xcite stores by the end of 2020.

Freaky Friday: Understanding how licensing agents help you do it better

Rutika Malaviya
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Freaky Friday: Understanding how licensing agents help you do it better

Understanding Licensing & Should You Hire An Agent or Not?

It’s friday again & time for our next freaky content for your to understand the world of licensing better! This week it’s a special one as we also celebrate our 4th Anniversary in the licensing Industry as a publication.

Today, we are going to have a candid chat with Mr.Kelvyn Gardner – Founder, Asgard Media & Former UK Licensing International Head, who has spent 4decades in the world of licensing. But, obvious the topic today is about how licensing agents help you do it better!

Licensing in India is fairly new yet not so much, we all have been the consumers of brand licensing & brand extensions by biggest of the brands while also a creator of such programs from yesteryears in the name of Goodwill & Royalty..  With an ever increasing competition in the market, collaboration has got its edge over competition and so, we brought you this candid chat to make you understand licensing & should you hire an agent or not!

Do watch a full video, its bit lengthy however coming straight from someone as experienced is defiently worth the time!

Equation: Your great products + powerful brands = success

DISCLAIMER! LONG VIDEO & FREE GIFT AT THE END OF IT! DO NOT SKIP!

The Award-winning Licensing Consultancy – Asgard Media was founded in 1998 by Kelvyn Gardner. Kelvyn’s career in licensing dates back to 1979, when he began marketing Disney products for an Italian publishing company. For the next twenty years Kelvyn marketed literally hundreds of licensed products all over the world, and became the man at the sharp end, making those risky decisions about which licenses to buy, and how much to pay.

Topics we will cover in the video:

1. Global Licensing Industry Landscape

2. Scope of Licensing & Why licensing should be a business model to be adapted by most of the brands / IP Owners / licensees

3. When do you know your IP / brand is ready for adapting licensing as a model?

4. Factors to keep in mind for licensing programs & strategies such as market structures, retail patterns, legal systems and limitations, and tax implications.

5. Why is it important to hire an agent / consultant for your licensing program? 5. Things to note & ask, before hiring an agent / consultant

6. Agent / Consultant Fee Structure – Monthly Remuneration / Revenue Share, Royalty / Marketing budgets.. What works the best?

7. Most innovative licensing program / product you have witnessed in your career ..  some examples

8. Current consumer trends in licensing post pandemic effect

9. Scope of licensing in India? Your thoughts?

GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes

Rutika Malaviya
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GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes

Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist B.R.M Chronographes. This follows the recent announcement that Goodyear has joined forces with the Algarve Pro Racing team champion European Le Mans Series, who will be showcasing the B.R.M Chronographes.

GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes

The design of the timepieces will match the look of the Algarve Pro car, reflecting Goodyear’s fundamental association with motorsport.

Goodyear watch collection“We are excited to channel Goodyear’s rich racing pedigree and the ingenuity of B.R.M artisans to create some world-class timepieces”, said Christian Jurado, Goodyear’s global director of licensed products.

In a deal brokered by IMG, B.R.M Chronographes will create two designs of these exclusive watches as well as a desk clock.  The statement watches have a highly durable and black physical vapor deposition (PVD) stainless steel case, a white dial with black hands and a black technical-strap styled with white holes and double white stitching.  The Goodyear logo is on the dial and on the black crown, which features a Goodyear tire.  Another element inspired by motorsport is the glass back that allows view of the mechanism inside.  The chronograph includes a black tachymeter with white hands.

Goodyear and B.R.M Chronographes are launching these exquisite timepieces in September 2020 for sale at exclusive retail locations as well as online.

Bhuvan Bam’s brand Youthiapa launches a newline of face masks

Rutika Malaviya
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Bhuvan Bam’s brand Youthiapa launches a newline of face masks

Indian Youtuber Bhuvan Bam has launched a range of printed facemasks under BB Ki Vines’ official fashion line, ‘Youthiapa’.

The limited-edition range of face masks is available on the official website at Rs 125 per piece.

Bhuvan Bam’s brand Youthiapa launches a newline of face masks

Bam is encouraging the next generation to vouch for and practice social distancing as a civic duty by wearing masks at all times. Adding a dose of fashion to this necessary, he is attempting to influence such style-motivated youth to effect urgent social impact by creating a line of limited-edition, non-medical, superior quality canvas masks – creatively designed with slogans like ‘We can get through this’ – to ensure safety and help spread a message of hope in these trying times.

These all-day-wear masks are made using breathable fabric and are available at Rs 125 per piece. Founded in 2017, Youthiapa.com is a platform to have store access on a YouTube channel. The subscribers can shop for their favorite merchandise right below BB Ki Vines videos.

youthiapa masksSpeaking about the launch, in a press release, Bhuvan Bam said, “I believe the youth needs to speak up and vouch for social distancing to be able to combat the virus. They are the future pillars of the community and should lead by example. Having the potential to impact those around them, their families, and surroundings, they need to act now so that we can easily sail through these trying times. As masks have become a part of our new normal indefinitely, it’s time to treat the protective shield like an accessory that can elevate even the most basic outfit.”

Bam’s ‘Youthiapa’ has erstwhile popularly mastered the balance between usability and addressing cultural, national, and world issues through a tongue-in-cheek fashion. Youthiapa’s trending slogan ‘Hustle Karo Bhasad Nahi’ has caught a lot of attention amongst the industry and his fans. The slogan translates as a message to teenagers to galvanize and work hard, without creating any chaos – something Bhuvan considers his life’s motto.

The new line is exclusively available on the brand’s official website.

Angry Birds appoints IMG as global licensing agent

Rutika Malaviya
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Angry Birds appoints IMG as global licensing agent

IMG today announced it has been appointed by Rovio Entertainment Corp., the global games-first entertainment company, as the exclusive worldwide consumer products licensing agent for the iconic Angry Birds franchise.

Angry Birds appoints IMG as global licensing agent

The first Angry Birds game launched on mobile devices in 2009, rocketing to viral status and spawning a brand that continues to draw tens of millions of active users to its games and animated content. Over the last decade, the Angry Birds characters have been developed into a multi-platform entertainment franchise with two blockbuster movie releases, animated series, location-based entertainment and consumer products. Angry Birds mobile games have been downloaded over 4.5 billion times.

Now with major new Angry Birds entertainment projects underway, the partnership with IMG gives Rovio a one-stop-shop global partner to develop a holistic and synergistic consumer products programme aligned with the franchise across all of its content and platforms.

Rovio Entertainment Corp. CEO Kati Levoranta commented: “Over the years Rovio has worked with a number of agents around the world, supporting us greatly in making Angry Birds available to fans everywhere in various physical forms. While we continue to focus on developing and publishing memorable gaming experiences and content, in IMG we have found a partner with whom we aim to deliver a more strategic and globally consistent licensing programme that’s aligned with our core business. We’re excited to begin this new chapter of the Angry Birds brand together with IMG.”

Bruno Maglione, President of Licensing, IMG added: “The evolution of Angry Birds from mobile game to worldwide global pop culture fixture is perhaps one of the most impressive achievements in recent times in new original animated character creation. Working closely with Rovio, we are enthusiastic about the potential to take this franchise to new levels of success as it embarks on its next decade.”

 

HUL, EMAMI Trademark Suit Over ‘Glow & Handsome’ Brand Name

Rutika Malaviya
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HUL, EMAMI Trademark Suit Over ‘Glow & Handsome’ Brand Name

The Bombay High Court has disposed of the plea filed by Emami that had sought to vacate the ex-parte order against it, under which the Kolkata-based firm was directed to give seven days prior notice to the Hindustan Unilever (HUL) before it files any case against the company to seek any relief in relation to the trademark ‘Glow & Handsome’.

Licensing Corner, is constantly following HUL, EMAMI Trademark Suit Over ‘Glow & Handsome’ Brand Name 

However, the court has modified its earlier order of July 6 and has now directed Emami to give five days notice to HUL, if they choose to move for any interim relief in any other proceedings initiated in a civil court.

The maker of BoroPlus and Navratna had also sought court’s intervention to grant it similar relief where HUL should inform the company if it also approaches any other court against the company for any further relief.

On Tuesday, Justice BP Colabawalla, while passing the order observed that the case was filed by the HUL and not by the Emami and hence they cant get similar relief in the same case.

“If the defendant (Emami) wants to seek such reliefs against the plaintiff (HUL) herein, they are free to do so in the suit filed by the defendant before the Calcutta High Court and the Calcutta High Court will then decide the said contention on merits and in accordance with the law,” observed the court while passing this order.

Currently, Emami has also approached the Calcutta High Court against the HUL, to restrain it from using its trademark ‘Glow & Handsome’. The Kolkata-based Emami is selling its men’s grooming products under the brand ‘Emami Fair and Handsome’.

Earlier, on July 6, the maker of Surf Excel and Dove, HUL had approached the court against Emami to restrain it from allegedly ‘issuing groundless threats’ to it in respect of the use of its trademark ‘Glow & Handsome’.

Emami had in the first week of July said that it is evaluating legal action against HUL for renaming its men cream Glow & Handsome which sounds similar to the Kolkata-based company’s brand Emami Glow & Handsome.

Subsequently, the maker of Surf Excel and Dove, HUL had sought the court’s intervention to direct the Emami to give them seven days notice before approaching any court to seek any relief. The single bench had later allowed the prayer.

Senior Counsel Virag Tulzapurkar along with advocate Hiren Kamod appeared for HUL along with Vaibhav Keni of Legasis Partners in the case. While Emami was being represented by advocate Abhimanyu Bhandari and Sanjay Ginodia in the case.

MASTERCHEF announces New Products Range for Casino Industry

Rutika Malaviya
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MASTERCHEF announces New Products Range for Casino Industry

Gander Group and Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF (Wednesdays, 8:00-9:00 PM ET/PT) on FOX announced today a partnership for a series of branded kitchen products exclusively for the casino industry in the U.S. market.

MASTERCHEF announces New Products Range for Casino Industry

The one-of-a-kind product line to include cookware, bakeware, appliances and gadgets will be offered exclusively to casino guests to create a new MASTERCHEF experience in the kitchen.

“I speak on behalf of our clients and Gander Group team when I say we are more than thrilled to be partnering with this incredible brand,” adds Gander Group CEO Josh Blake. “Home has taken on a new meaning for all of us over these last few months, and we look forward to being able to create cookware that can inspire creativity and elevate home-cooked meals.”

“We are thrilled to be partnering with the fantastic team at Gander Group to bring high quality and unique MASTERCHEF cookware, kitchen tools and textiles, barware and appliances to the casino market,” said Amber Sheppo, SVP, Licensing, Endemol Shine North America.

Originally created by Franc Roddam, MASTERCHEF is the most successful cookery television format in the world, adapted locally in 60+ countries and watched globally by over 250 million viewers in more than 200 countries. The MASTERCHEF brand extends into a huge range of successful commercial activities across multiple platforms including extensive publishing, consumer products, experiential and live events, travel, digital and B2B activities.

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