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Fashion Designer Zac Posen gives Betty Boop a new look

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Fashion Designer Zac Posen gives Betty Boop a new look

Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans.

King Features, Betty Boop’s exclusive worldwide licensing agent, brokered the deals.

The partnership will kick off with Posen, who has revealed his signature Betty Boop dress collection featuring Pantone’s Betty Boop Red in the March issue of Marie Claire. The new line aims to encapsulate Betty Boop’s spirit and features two signature red dresses, which are now available on ZacPosen.com.

The collection’s debut also coincides with the launch of MAC Cosmetics’ Betty Boop Red lipstick, which is also now available.

“Betty Boop could be the ultimate timeless bombshell,” says James Gager, chief creative officer, MAC. “Her signature rouge lipstick makes a really bold, bold statement. In celebration of this icon, MAC has developed her own classic red, which encapsulates her personality.”

Additionally, the campaign will be supported by new original animated content featuring Betty Boop. The three-part animated shorts will feature Posen as an animated cartoon and spotlights MAC’s new lipstick line. The shorts will also serve as Betty Boop’s first animated content for the digital age.

“I didn’t go with the strapless (look from the cartoon), because I wanted them to be more age diverse and put my own spin on it,” Posen says. Another twist he added to the outfit: black netting with Boop-style kiss marks.

The final product is meant to capture the feel of the character who’s “feminist, strong and sexy, but she owns her own sexuality,” says Posen, who grew up watching the Max Fleischer creation, and other cartoons his father recorded on VHS.

Mattel expands toy partnership with Alibaba

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Mattel expands toy partnership with Alibaba

Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.”

Under the terms of the agreement, Alibaba will help Mattel meet the growing and changing needs of Chinese consumers with an omni-channel approach spanning online-to-offline. Mattel will also utilize Alibaba’s business-to-consumer marketplace Tmall.com to market and sell its products as well as leverage the company’s media ecosystem to develop and promote educational content inspired by its brands and characters.

“Play has a tremendous impact on a child’s cognitive, social and emotional growth,” says Margo Georgiadis, chief executive officer, Mattel. “By combining Mattel’s unmatched expertise in childhood learning and development, with Alibaba’s immense reach and unique consumer insights, our goal is to help parents in China raise children to be their personal best. The multi-billion dollar toy category in China is highly fragmented, with tremendous potential for growth. Working with Alibaba, we see a terrific opportunity to develop and lead the category.”

Additionally, Mattel will work with Alibaba’s A.I. Lab to develop a series of new and innovative products to aid child development through technology and smart, interactive learning.

“Alibaba empowers leading global brands to digitally transform their businesses and address the fast-changing Chinese consumer landscape,” says Daniel Zhang, chief executive officer, Alibaba Group. “We look forward to supporting Mattel’s growth through our robust data and commerce technology infrastructure, which will help to elevate their overall business from product development to brand-building to rural penetration for this unique and massive market.”

Mattel and Alibaba will begin product development immediately, with initial merchandise set for mid-2017.

Betty Boop gets her own MAC Lipstick for Valentine’s Day

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Betty Boop gets her own MAC Lipstick for Valentine’s Day

M∙A∙C Cosmetics, the brand launched a classic red lipstick inspired by none other than Betty Boop and it officially launched on today, that is, Valentine’s Day, Feb. 14th.

With her doe eyes, pouty lips, hourglass figure, skimpy dresses and lacy garters, Betty Boop was one of the first popular cartoons to depict (and celebrate) the empowered, sexually liberated woman. In 2017, as women take to the streets to defend their reproductive rights, Betty’s cultural relevance has not been lost on brands.

M.A.C. Cosmetics will pay homage to Max Fleischer’s feminist creation with an online-exclusive bright red lipstick named for the iconic character. Fans based in the US will be able to get their hands on the lipstick this Tuesday for $17, while the rest of the world will have to wait until May.

Larkshead Links Up With PR Firm Kilogrammedia

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Larkshead Links Up With PR Firm Kilogrammedia
Tim Patterson, Clare Piggott and Rob Doherty (L-R)

Kids programming specialist Larkshead Media has announced a new working relationship with Kilogrammedia – the PR and communications company for the licensing and broadcast sectors.

Founded by three childrens entertainment veterans – Tim Patterson, Clare Piggott and Rob Doherty – Larkshead is a kids media service company focused on series development, planning and brand strategy, as well as investment, licensing & merchandising and international distribution. The company is focused on an end-to-end service that brings the creative and commercial aspects of a brand together from the very start to build a property that can be successful both in the broadcast and licensing/merchandising sectors.

Larkshead Media is already working with Q Pootle 5 – the hit show that takes children into space through the adventures of titular hero Q Pootle 5 and his friends on planet Okidoki. The property is the creation of award-winning author Nick Butterworth and the series pulls in big audiences on CBeebies.

Larkshead also represents Alfie – a delightful CG-animated series and app from Cube Entertainment, Dot and Dash, a magical pre-school show based on a series of books from Scholastic, animation series Ray of Hope from Just Wild, and Treehouse Digital’s live-action tween series Tales From The Web. In addition, the company will be announcing two new representation agreements in the next few weeks.

“We are delighted to be linking with Kilogrammedia,” says Tim Patterson, CEO at Larkshead Media. “We have worked together before and look forward to building on these solid foundations. Kilogrammedia have great experience in both the broadcasting and licensing and merchandising worlds and we look forward to working together on building a first class and comprehensive service for all Larkshead Media brands.”

L’Oreal launches Beauty and The Beast Inspired Make-up line

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L’Oreal launches Beauty and The Beast Inspired Make-up line

L’Oreal Paris has partnered up with Disney to create a makeup line that reflects the upcoming movie sensation.

Beauty and the Beast is anticipated to be a remake of the classic Disney 1991 release, with a few twists. Starring Emma Watson, the film follows the traditional fairy tale originally published in 1740 by Gabrielle-Suzanne Barbot de Villeneuve. When the trailer for the 2017 version was released May 2016, fans of the 1991 film were ecstatic.

The Beauty and the Beast makeup line will include seven lipsticks along with nail polish pairings to match each lipstick. Each lipstick and nail polish pairing is named after a character in the upcoming Disney film. The makeup will be sold individually and as an entire limited-edition collection.

Sadly the collection will only be available on Amazon Italy, with the lipsticks costing €12.99 each and the nail polish costing €6.99 each.

However, Amazon does ship worldwide, so be sure to check out the collection when it hits the site on February 9th.

 

Turner and Cyber Group Studios launches new animated series Taffy

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Turner and Cyber Group Studios launches new animated series Taffy

Turner and Cyber Group Studios have joined forces to create a brand-new animated series, currently entitled Taffy, for Turner’s second flagship kids’ channel Boomerang across international markets.

Based on an original creation from Cyber Group Studios and developed with Turner, Taffy follows the non-stop, slapstick extravaganza faced by loyal hound dog, Bentley. His life is turned on its head when Bentley’s billionaire old-lady-owner, Mrs Muchmore, takes in a raccoon called Taffy – an imposter posing as a wide-eyed, fluffy angora cat.

Each instalment sees Bentley try to expose the intruder – while super-clever Taffy handily frames the dog for every one of his exploits and disastrous messes. Whether travelling from Mrs Muchmore’s luxurious mansion, to a five-star cruise, to jet-setting international adventures or visiting the president, mayhem is sure to follow.

The 78×7-minute series, which will be produced in France, will join Boomerang’s line-up of funny, multi-generational shows like Tom and Jerry, Scooby-Doo, Mr Bean: The Animated Series and Grizzy and the Lemmings from Q4 2018.

Cecilia Persson, Turner’s Vice President of International Kids Acquisitions and Co-productions, said: “With its classic-look animation style and timeless, slapstick humour, Taffy couldn’t be a more perfect fit for Boomerang. We’re very excited to be working with Cyber Group Studios to produce the show, and further our efforts to build Boomerang as a second flagship kids’ channel with a strong, refreshing pipeline of content.”

Pierre Sissmann, Chairman & CEO, Cyber Group Studios commented: “It is an honour and a thrill for the Cyber Group Studios’ team of artists and authors to be working alongside the Turner International team to develop a new series for Boomerang. I hope this idea we had, Mike de Seve of Baboon Animation and myself, a couple of years ago, of creating this new slapstick character of Taffy, will become a great addition to the line-up of one of the most prestigious cartoon channels in the world.”

Sanrio signs three year partnership with Butlins for Mr Men and Little Miss

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Sanrio signs three year partnership with Butlins for Mr Men and Little Miss

Sanrio has teamed with the UK holiday resort Butlins to bring its cast of popular Mr Men and Little Miss characters to three destinations across the UK.

The three year partnership will see Butlins incorporate Mr Men and Little Miss characters into the resort’s Just for Tots holiday activities.

The initiative will bring costume character meet and greets, Mr Men and Little Miss silent cinema screenings to daily live shows and a host of Mr Men and Little Miss goodies for youngsters and families to buy on site.

The campaign has been launched as part of the ongoing celebrations around Mr Men and Little Miss’ 45th anniversary.

Created by Roger Hargreaves, the MR Men and Little Miss book series has sold in its millions across the globe and has introduced over 80 quirky characters to kids and families over its history.

“This is a great partnership for both brands and it will be great to bring the Mr Men and Little Miss characters to life at the live shows across the three Butlins resorts,” said Sabrina Segalov, Mr Men licensing manager, Sanrio.

“The script already looks great and we can’t wait to kick off celebrations with Butlins this year.

Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

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Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Fisher-Price to Develop Comprehensive Toy Program Across Multiple Categories for the Preschool Property for Broad Retail Distribution Worldwide

Genius Brands International, Inc. “Genius Brands” has signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy.

Currently in development on season one and two with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators that includes Rob Minkoff, Director of Disney’s Lion King, Shane Morris, who co-wrote Disney’s Frozen, along with his partner Tim Mansfield and writer Elise Allen (Dinosaur Train, Lion Guard) who is serving as head writer and co-creator.

Rainbow Rangers is an empowering, exciting, behind-the-curtain peek at the real lives of superheroes – Earth’s First Responders. The series seamlessly blends fantasy and action-adventure
with very relatable, accessible stories about friendship and saving the environment.

“With the tremendous and proven creative talent we have behind the production of Rainbow Rangers, we are committed to partnering with best-in-class licensing and retail partners who understand our inspiration for the brand,” commented Andy Heyward, Chairman  & CEO, Genius Brands.  “We could not have asked for a better partner than Fisher-Price, whose pedigree speaks for itself, to fulfill our vision with the development of a unique and robust toy program for worldwide retail distribution.”

Genius Brands is currently developing a global, merchandising, licensing and retail program across all key categories for Rainbow Rangers to coincide with the series launch. As global master toy partner, Fisher Price will create a broad range of preschool products in the toy category, including dolls/figures, playsets, plush, vehicles, technology and interactive toys, musical toys, role play and much more.

Stone Newman, President of Global Consumer Products, Worldwide Content Sales & Marketing, Genius Brands said: “Since debuting the series at the MIPJr market in Cannes last October, we have received a tremendous amount of interest for Rainbow Rangers from broadcast and licensing partners around the globe. We are thrilled to announce that Fisher-Price, the world leader in the preschool category, will lead the charge of our Rainbow Rangers licensing and merchandising program. Mattel and its Fisher Price team immediately saw how toyetic this brand is and that it lends itself to an extremely broad toy program. With Mattel’s creativity and ingenuity, we will no doubt present an unparalleled preschool program for the global marketplace that kids will love!”

 

BlackBerry Signs licensing deal with Optiemus

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BlackBerry Signs licensing deal with Optiemus

BlackBerry has announced its partnership with Optiemus Infracom Ltd for an agreement to license BlackBerry software and services for manufacturing BlackBerry Android handsets in more global markets including India, Sri Lanka, Nepal and Bangladesh. BlackBerry will license its security software and services suite, as well as related brand assets to Optiemus Infracom.

Optiemus Infracom will design, manufacture, sell, promote and provide customer support for BlackBerry-branded mobile devices. BlackBerry will control and develop its security and software solutions.

The partnership supports the government’s ‘Make in India’ initiative. BlackbBerry had announced its partnership with Optiemus Infracom in November as well, for the distribution and sale of the DTEK50 and DTEK60 smartphones.

“India is a very important market for BlackBerry, so we are delighted our latest licensing partnership will extend the BlackBerry software experience to more customers and support the Indian government’s ‘Make In India’ agenda…With its infrastructure and experience in manufacturing, and proven success as our distribution partner, Optiemus Infracom Ltd is the ideal partner to design and manufacture trusted BlackBerry secure Android handsets for customers in India and neighboring markets,” Alex Thurber, Senior Vice President, General Manager, Mobility Solutions at BlackBerry said.

“This agreement will help us expand mobility choices by designing, manufacturing and offering secure BlackBerry devices which are made in India, for customers in India, as well as Sri Lanka, Nepal and Bangladesh,” said Ashok Gupta, Chairman of Optiemus Infracom Ltd.

Gigi Hadid gets her own Barbie Doll to celebrate Gigi X Tommy Hilfiger Collection

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Gigi Hadid gets her own Barbie Doll to celebrate Gigi X Tommy Hilfiger Collection

US fashion model, Gigi Hadid, has been immortalised in Barbie form to mark her latest collaboration with fashion designer, Tommy Hilfiger.

Hadid revealed the new doll on her Instagram account, which boasts an uncanny resemblance to the model.

Pictured alongside Mattel’s original Barbie, both the dolls come dressed in a pair of denim shorts and a white t-shirt with the iconic Tommy Hilfiger logo.

The model was understandably excited by the honour, and took to Instagram to share her own photo of the doll. “Can’t believe that’s me!!!! Thank you for this honour #Mattel @tommyhilfiger,” she wrote. “Can’t wait to have #BARBIE join us at the #TOMMYxGIGI show tomorrow!”

 

Hadid’s Barbie doll won’t be available to the public, so for now fans will just have to enjoy the images of the duo.

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