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Big names in entertainment to speak at the NYC summit

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Big names in entertainment to speak at the NYC summit

 

 

Some of the big names in the field of entertainment will take their turn to speak at the NYC Licensing summit that will be held at the Marriott Marquis in Times Square on March 2 and 3.

Among those who would speak at the event would be executives from A+E Networks, Activision Blizzard, Cartoon Network, Epic Rights (which represents KISS, AC/DC, Celine Dion and more), Macy’s Parade, Nickelodeon Viacom and Sony Pictures Entertainment. All of them will offer exclusive insights into their licensing strategies and give a peek at what’s ahead in the world of entertainment.

Among the topics that will be covered by the speakers will be location-based entertainment, doing business in China, the power of celebrity brands, music licensing, new frontiers in gaming, e-sports and the changing kids’ TV marketplace.

The NYC Summit is being supported by some of the industry’s leading licensees, licensors and service providers including Platinum Sponsor Concept One Accessories and Silver Sponsors Brand Comply, JPatton and Uwärē Brands with additional sponsorship support from FabNY, c OpSec Security and c.

 

 

Lego Systems unveils DC Super Hero Girls franchise collection

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Lego Systems unveils DC Super Hero Girls franchise collection
Lego Systems unveils DC Super Hero Girls franchise collection

Lego Systems, Inc., in association with Warner Bros. Consumer Products and DC Entertainment has unveiled its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair.

DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to an everyday Super Hero.

Featuring a powerful and diverse roster of renowned female DC super heroes and super-villains, Lego DC Super Hero Girls building sets call on children’s creativity and imagination to recreate the property’s action-packed, school-based storyline.

In addition to the three building sets made available in the United States, Canada and Mexico in November last year, the company introduces three mission-based building sets that are now available with four more launches scheduled in August this year.

Throwing more light on the same, Jill Wilfert, vice-president licensing and entertainment for the Lego Group said that Lego Systems was immensely thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on Its mini doll platform.  The DC Super Hero Girls story translates so well into construction play, inspiring great vehicles and structures with surprising features that, together with the strong characters, provides hours of creative building and role play fun, she joyfully added.

Centered around the most renowned DC super heroes and super-villains as they learn to develop and harness their super powers at Super Hero High, the Lego DC Super Hero Girls collection features 11 iconic DC Super Hero Girls characters in Lego form including:  Wonder Woman, Batgirl, Supergirl, Harley Quinn, Poison Ivy, Bumblebee, Flash, Eclipso, Lena Luther, Lashina and Mad Harriet.

Virat Kohli signs Rs. 100-crore licensing deal with sports lifestyle brand Puma

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Virat Kohli signs Rs. 100-crore licensing deal with sports lifestyle brand Puma

Following Sachin Tendulkar and M S Dhoni who had signed contracts with sports and talent management agencies, Indian cricket captain Virat Kohli has gone ahead and signed a Rs 110-crore endorsement eight-year long licensing deal with sports lifestyle brand Puma.

Kohli will work with the German outfit to launch a signature line of sports lifestyle products with a special logo and brand identity.  A major part of the licensing deal estimated between Rs 12 to 14 crore annually is locked up in fixed payout.

The signing up with the sports lifestyle brand elevates the dashing cricketer to a new league altogether.
Now, Kohli falls in the group of Jamaicans sprinters Usain Bolt and Asafa Powell and footballers Thierry Henry and Oliver Giroud among others as a global ambassador for Puma. The eight year-long deal involves a fixed payment and royalty depending on the brand’s business performance.

Earlier, Tendulkar and Dhoni have been in the Rs 100-crore club by the way of a multi-year contract with sports and talent management agencies that in turn brought a number of brands for licensing deals.

At this juncture, it may be recalled that way back in 2013, Kohli had signed a Rs 10-crore per-annum, three-year deal with sports goods giant Adidas. But this ended when both parties decided not to renew the contract last December.

SpongeBob heads to London Fashion Week for SpongeBob Gold Fashion Collection

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SpongeBob heads to London Fashion Week for SpongeBob Gold Fashion Collection

Nickelodeon & Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week. 

An innovative collaboration with six international designers – Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim – the SpongeBob Gold fashion collection features clothing for men and women as well as footwear, accessories and jewellery. SpongeBob Gold will be available at retail exclusively outside of the US from May 2017, with retail partnerships to be announced in the coming weeks.

Inspired by Nickelodeon’s incurably optimistic and earnest sea sponge, SpongeBob SquarePants, the SpongeBob Gold collection features classic SpongeBob iconography embellished with a golden twist.

Featuring 27 items, the collection includes exclusive designs from some of the biggest names in fashion, such as unisex sweatshirts by Peter Jensen, t-shirts by Bobby Abley, vintage embroidered pieces by Bad Denim, patchwork sneakers by Suecomma Bonnie, stand-out accessories by Salar and charm-adorned jewellery by Maria Francesca Pepe.

“SpongeBob is a design icon,” said Charlotte Castillo, SVP of brand management and creative for Nickelodeon and Viacom Consumer Products (NVCP). “The show’s art and lovable characters have been interpreted by designers into consumer products around the world, and we’re thrilled to have these six SpongeBob Gold fashion collection designers put their own spin on this global icon. What makes this collection special is the way each designer has incorporated SpongeBob into their own trademark style. By bringing SpongeBob into their world and incorporating the element of gold, our collaborators have created beautiful items unlike anything we have seen before.”

The SpongeBob Gold fashion collection will also be celebrated at a launch event during London Fashion Week tomorrow, Saturday 18th February.

LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

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LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains.

“We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for the LEGO Group. “The DC Super Hero Girls story translates so well into construction play, inspiring great vehicles and structures with surprising features that, together with the strong characters, provides hours of creative building and role play fun.”

In partnership with Warner Bros. Consumer Products and DC Entertainment, DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to be an everyday Super Hero.

“Together with our long-standing partners at the LEGO Group, we’re excited to bring DC Super Hero Girls to life in LEGO form,” said Julian Montoya, Vice President of Global Toys for Warner Bros. Consumer Products. “Capturing these strong, brave and powerful characters and empowering storylines, children around the world can now work on their super building powers as they play and rebuild together with their favorite DC Super Hero characters.”

Smiley teams with Vittel to launch Smiley branded water bottles

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Smiley teams with Vittel to launch Smiley branded water bottles

The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017.

This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand awareness. With 130 million Smiley branded Vittel bottles entering in to the Belgium, French German, Russian and Swiss markets between February and October 2017.

This exclusive partnership will form part of Smiley’s 20th anniversary celebrations throughout 2017, when the brand will celebrate creating the world’s first digital Smileys in 1997. This landmark innovation sparked a digital revolution that led to billions of Smileys being sent across the world and the birth of the world’s first emoticon-inspired lifestyle brand – SmileyWorld.

This exclusive partnership will form part of Smiley’s 20th-anniversary celebrations throughout 2017, when the brand will celebrate creating the world’s first digital Smileys in 1997.

“A recent market research campaign that we conducted shows that Smiley packaging really helps to sell products,” explained Smiley CEO, Nicolas Loufrani.

“Smileys elevate on-shelf stand out, improves positive perception of products and increases purchase intent and these key USP’s will help boost Vittel’s presence in the smaller format market. We have created a range of different and exclusive Smileys to help Vittel position its different formats that include themes aligned to a variety of key consumers being targeted by Vittel that includes; kids, fitness, work and lifestyle, and will all feature a range of Smileys to complement that particular theme.”

Freaky Friday – 5 Luxury Brands developed exclusively with Licensing

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The luxury industry and licensing industry go hand in hand always. The licensing activities done by the brand makes it the major income source and thereby balances the economy. Some brands may be totally against licensing and develop the product themselves. For years, many brands did not get into licensing but now slowly they are indulging into it for better business.

Despite an almost systematic use by luxury brands, licensing is generally downgraded. Some specialists consider that licensing prevents the development of a coherent brand image, although this problem does not result from licensing itself but from poor management and poor control of the licenses.

In fact, Licensing is the best way for a brand to develop its activities in a field that is different from its core business. We tell you about 5 luxury brands which developed with licensing:

  1. Joop!

Joop! – This German luxury brand by fashion designer Wolfgang Joop was founded in 1986. Joop worked as a coordinated setup of independent licensees—ladies’ ready-to-wear, perfumes, shoes, leather goods, underwear, and many others. Although the company is notable for its fragrance line, it was very successful in clothing and cosmetics with the help of successful licensing programs.

 

  1. Calvin Klein

From its men’s briefs to its haute couture, Calvin Klein is known for clothing, as well as fragrances and accessories that are all about attitude. Starting in 2003, the brand belongs to the firm Phillips–Van Heusen. With the help of licensees like Warnco, Coty, G-iii Apparel group and many others they rose to success. Albeit of such success, Calvin Klein also sheds us light of the downside of licensing as the brand name was diluted by unauthorized merchandise too.

  1. Hugo Boss

Hugo Boss, unlike Joop or Calvin Klein, is not an exclusive license brand, but has developed a network including many license deals. Hugo Boss works with very strong licensees, like Procter & Gamble, for perfume, Movado for watches, and Safilo for optical frames. They have also developed deals for mobile phones and jewelry. Although the brand is not solely into licensing, it helped develop brand awareness and visibility through it.

  1. Chanel

Chanel is one of the world’s least exploited luxury designer labels. The Wertheimers, the family that owns Chanel, believe that by protecting the exclusivity of the name, they preserve the longevity of the brand. The Wertheimers gained a foothold in Chanel in 1924, when they entered into a licensing agreement with Coco Chanel and a large retailer for a majority stake in Les Parfums Chanel. Chanel had created the perfume with a chemist and was producing it in limited quantities and was not able to get the economies of scale necessary to produce enough for the rising demand and later with licensing it grew to what it is known today.

  1. Balmain

From 1987 to 1995, Balmain watches were manufactured under exclusive license by the Swatch Group, which supplied its immense expertise and state-of-the-art watchmaking technology to the brand and the Parisian fashion house founded in 1945 by fashion designer Pierre Balmain. In December 1995, the Swatch Group acquired the exclusive rights to manufacture, market and distribute the brand’s watches throughout the entire world. Balmain gets more than 50% of their incomes from licensing and if they stop it they would go bankrupt.

Brandgenuity Named Licensing Agent for Animated Series Oddbods

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Brandgenuity Named Licensing Agent for Animated Series Oddbods

Odd-of-the box thinking to drive licensing efforts 


Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods.

The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more.

Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the last 12 months, particularly in North America where it broadcasts on Disney Junior and has also pulled in over 70 million views online. The property appeals to kids and tweens.

“We are very excited to be working with Oddbods.  It has a broad appeal, with fans from all age groups who keep coming back for more and more content,” said Jay Asher, Partner at Brandgenuity. “But most importantly, Oddbods has something we think licensees and retailers are looking for – a positive property that encourages all of us to ‘celebrate our inner odd’!”

“Licensing in North America will be an important move for our global business plans,” explains Sashim Parmanand, CEO of One Animation.

“But nowadays consumers, and particularly kids, really expect to be able to interact with their favourite brands across all platforms from TV and mobile gaming to ‘offline’ consumer products such as toys and clothing.  This is where the team at Brandgenuity comes in, with their vast experience and huge industry knowledge and packed contacts book.  We’re looking for exciting ways to expand the world of Oddbods, bringing them to life on and off-screen.”

Sanrio partners with Microsoft HoloLens for Actiongram

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Sanrio partners with Microsoft HoloLens for Actiongram

Sanrio has partnered with Microsoft HoloLens to develop a series of new Actiongram theme packs starring the popular Hello Kitty.

On Tuesday, Sanrio launched Hello Kitty on Actiongram, the HoloLens app that allows users to create short videos using a large array of holographic animations.

“The new Hello Kitty content is a fun and unique complement to our existing cas of characters and effects, which enables our creator community to pursue more immersive and interactive storytelling with the mixed reality filming techniques Actiongram offers,” said Dana Zimmerman, studio manager, Actiongram.

“We believe there’s huge potential for storytelling via mixed reality and are excited to forge forward with the next generation of creators and the passionate community of Hello Kitty fans.”

Egita Di Filippo, EMEA Digital Lead at Sanrio, added: “We are thrilled that Hello Kitty is engaging with the community of creators using Microsoft HoloLens and Actiongram.

“Mixed reality storytelling is an interesting new medium for expressing creativity which allows the many Hello Kitty fans to engage with and experience her in an entirely new way.”

Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

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Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker and Oggy and the Cockroaches.

The strategic tie ups further consolidates Dream Theatre’s position in Entertainment and Lifestyle licensing. The Smiley CO tie-up, fortifies Dream Theatre’s Fashion and Lifestyle porfolio, The Mr Maker partnership allows Dream Theatre to take over  the Art n craft genre with the hugely popular show and  the Oggy partnership marks  the arrival of one of India’s most popular shows on Kids television on shelves in the coming months.

Dream Theatre will represent the three brands in India and drive the strategy and licensing for them.

The Smiley Co licensing programme is one of the foremost in the lifestyle space with a rich legacy of over 40 years.  The programme has shaped the way happiness is shared and expressed through their highly creative products and Dream Theatre will now drive the licensing and merchandising strategy in India and South Asia.

Speaking about the partnerships, Jiggy George, founder and CEO of Dream Theatre commented “We are delighted to be working and representing some of the best brands in the world. With already a fair traction in India, we can count on Smiley Company’s unique design sensibility to market a gamut of products in the market.”

Nicolas Loufrani, CEO of Smiley, said “India is a great market for Smiley, We already have over half a million Indian fans on social media and this is our largest and most engaged online community in the world,”. These retail successes have led us to create a strategy to launch new collections into the market and together with Dream Theatre I am confident this will be achieved quickly.”

With primetime programming on Discovery Kids, and millions of views on Youtube, Mr. Maker, the hugely successful arts and craft show has definitely become a top favorite with Indian kids too.

Reflecting on the partnership Jiggy George, CEO, Dream Theatre said that “All of us at Dream Theatre are very excited to partner on this fun pre-school brand that has a unique positioning. Arts and crafts strongly appeal to kids in India and we look forward to them enjoying the licensed offerings as much as the show.”

Claire Shaw, VP of Licensing, Zodiak Kids said “We are delighted Jiggy George and the team at Dream Theatre will be working with us to take Mister Maker to market in India. There is a real untapped demand in the territory for the brand. We are getting constant requests for product through Mister Maker’s social media channels and are looking forward to products hitting Indian retailers’ shelves this winter. ”

On the entertainment front, Oggy and the Cockroaches was an instant and huge success in India since its launch. While the show is telecast in over 160 countries reaching over 600 million homes and has over 3 billion video views and 3 million fans on Facebook. Dream Theatre will be exclusively responsible for driving Oggy’s licensing programme across all consumer product categories and brand promotions.

Mr Jiggy George, CEO, Dream Theatre quite excited about the partnership said, “Oggy‘s continued success on television has made it one of the top-rated kids’ programs in India and it is a much sought-after brand for networks as a show that drives up ratings, bearing testimony to its power and popularity. Dream Theatre is proud to work with Xilam and bring Oggy licensed merchandise to its huge legion of fans in India.”

Marie Laure Marchand, senior vice president of global licensing at Xilam, said: “We are delighted to have secured this partnership agreement with Dream Theatre; we know its experienced licensing team will capture the essence of Oggy and the key characters in a range of products that will engage the fans of today as well as tomorrow.”

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