Monday, February 23, 2026
spot_img
Home Blog Page 27

IPL2020: CSK announces Levista as ‘Official Licensed Coffee Partners’

Rutika Malaviya
-
0
IPL2020: CSK announces Levista as ‘Official Licensed Coffee Partners’

The 2020 IPL is set to begin on September 19 and will be held entirely in the UAE due to the COVID-19 pandemic.

CSK announces Levista as ‘Official Licensed Coffee Partners’

Three-time Indian Premier League (IPL) champions Chennai Super Kings on Wednesday announced a licensed deal with Levista Coffee. The coffee brand, which was launched in December 2017 and is sold primarily in Karnataka and Tamil Nadu and is most preferred & favourite coffee brand, has been announced as ‘Official Licensed Coffee Partner’ for the 2020 IPL season. It also marks a distinctive milestone for a coffee brand to associate with annual sporting extravaganza.

“Through this association, the brand will launch a special season/limited edition package in its instant coffee range as well as other collector’s worth combo packs with special Thala MS Dhoni and CSK team keepsakes, a coveted range for both coffee and cricket fans,” Levista said in a statement.

The special CSK packaging and Levista “Special CSK combo packs” will be available from 10th September 2020 at over 34,000 general trade stores, in India as well as in modern retail formats through Reliance Retail, More Supermarkets, SPAR, Metro Cash & Carry among others. The range will also retail online at Amazon, Big Basket, Flipkart, and Udaan to ensure the special collector worthy packs are available to all in India and Internationally.

Fans will also have the opportunity to place direct orders through Levista Coffee’s Facebook, Instagram, LinkedIn, and Twitter pages. To ensure a memorable consumer experience the brand will formulate daily game highlights, fun trivia, and contests that will take the love for Coffee, CSK, and Cricket to the next level across their digital platforms.

As the gameplay shifts to UAE this season, the championship is expected to garner a lot of enthusiasm and interest among fans and followers of the game. There are anticipation and excitement from viewers and participants of IPL to see the players back in action after the ongoing series being plagued with a delay due to the unprecedented Covid-19 crisis worldwide.

“CSK are happy to welcome Levista on board as official Licensed Coffee Partner. Coffee and cricket conversations go hand in hand, and this IPL season Levista promises to enhance this experience for cricket fans with a special edition across their range of products,” said CSK Chief Executive Officer KS Viswanathan.

S. Shriram, Vice President, Levista Coffee, said, “We at Levista are ecstatic to announce our partnership with team CSK as their ‘Official Licensed Coffee Partner’ this season of Dream11 IPL 2020. Cricket and Coffee are desires that satisfy both the mind and body. It awakens and brings to fore creativity with renewed energy.”

“The quality and flavor of Levista Instant coffee resonate with the vivacity and passion of all CSK and cricket fans. We look forward to delighting our consumers and CSK loyalists, one cup at a time. Brand Levista is honored to be part of this association which will also aid in relief fund contributions to the PM CARES Fund program through the sale of CSK combo packs. We look forward to driving support for team CSK with each cup of coffee and look forward to a successful ‘CUP’ winning for the team at Dream11 IPL 2020,” he added.

The 2020 IPL is set to begin on September 19 and will be held entirely in the UAE due to the COVID-19 pandemic. The matches will be played in three bio-secure venues across the UAE which means that fans won’t be allowed into the stadiums, at least initially. The tournament was originally scheduled to start on March 29 but had to be postponed due to the pandemic.

H&M Debuts ‘Harry Potter’ Kids Collection

Rutika Malaviya
-
0
H&M Debuts ‘Harry Potter’ Kids Collection

The fast fashion retailer has a little magic up its sleeve with its new kidswear release.

Fast fashion retailer H&M has zoomed into the Wizarding World with the launch of its new kidswear collaboration, “Harry Potter” x H&M.

H&M Debuts ‘Harry Potter’ Kids Collection

H&M x Harry Potter
The “Harry Potter” x H&M kidswear collection brings together elements of Hogwarts and today’s fashion, with nods to the Wizarding World on each piece. The range includes tops, sweatshirts, hoodies, jeans, trousers, joggers and dresses for babies and accessories such as scarves, hats, socks and scrunchies. Along with the varsity-style Hogwarts school logos, fans can expect to see graphic prints of Harry’s snowy owl Hedwig and illustrations of the different Hogwarts houses, along with hoodies, tops, t-shirts and school stripes.

 

 

 

 

“We’re absolutely thrilled about this ‘Harry Potter’ collection – the magic of the storiesis truly universal and continues to inspire so many kids (and adults!) today,” says Sofia Löfstedt, design head, kidswear, H&M. “Revolving around Hogwarts, we wanted to convey with this collection the joy and excitement of the Wizarding world and also add fun touches such as some athletic-style graphics, illustrations of Hedwig the owl and gold embellishments. Created for ‘Harry Potter’ fans all over the world, this collection will certainly delight.”

The H&M kidswear “Harry Potter” capsule collection is available now in stores and online.

Sony Pictures Consumer Products Announces ‘The Boys’ Licensing Program

Rutika Malaviya
-
0
Sony Pictures Consumer Products Announces ‘The Boys’ Licensing Program

Season two of the Amazon Prime Video show has a new licensing program.

Sony Pictures Consumer Products Announces ‘The Boys’ Licensing Program

Ahead of the second season premiere of “The Boys,” Sony Pictures Consumer Products is helping fans celebrate with a line of consumer products offerings including apparel, accessories, collectible toys, costumes, novelty and home goods.

The show’s initial wave of products is being sold on its home platform on the Vought International themed storefront on Amazon. Select products are now available on Amazon with additional products being released throughout the year and in 2021.

Additionally, Amazon X-Ray is offering an interactive shopping experience for fans by giving them the opportunity to purchase products they see during the second season and on the new weekly after-show “Prime Rewind: Inside the Boys.” Using web, mobile or Fire TV, fans will be able to spot exclusive t-shirts and plush that they can take home for themselves.

“‘The Boys’ has an unconventional yet captivating storyline around superheroes that you can’t find anywhere else, and we are extremely proud of the success the show has received so far,” says Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment. “With season two coming up and season three greenlit already, we’ve been working fast and furiously to bring fans around the world products they can use to express their true fandom. We are thrilled by the support and seamless collaboration of all our licensees to help deliver products across various categories and allow fans to support the show in many ways. With the unique in-viewing shopping experience that Amazon is offering, we are sure that the opportunity presents even more meaningful purchases for fans.”

The following licensees for “The Boys” have products available now for purchase or pre-orders:

  • Funko stylized Pop! vinyl collectables including characters Homelander, Starlight, A-Train, Queen Maeve, Translucent (Clear), Billy Butcher and Hughie. Pre-orders now available for release March 15, 2021 at Amazon;
  • Jazwares plush based directly on product seen in the series. Pre-orders now available for release on Dec. 15, 2020 at Amazon;
  • Mad Engine apparel and accessories now available at Hot Topic, Spencer’s and FYE;
  • Ripple Junction apparel themed to Vought International, The Seven and The Boys. The line includes men’s and women’s t-shirts, baseball tees, sweatshirts, pullover hoodies and tank tops available for purchase at Amazon. New apparel designs will be released throughout the second season of the show;
  • Spirit Halloween will feature adult costumes themed to Starlight, Homelander and The Deep available now on www.spirithalloween.com; and
  • Universe Publishing 2021 wall calendar, now available on Amazon.

Additional licensees for 2020 include Culturefly accessories and Just Funky drinkware, home and novelty goods, as well as Trends International Posters. NECA is also releasing detailed, fully poseable, 7” Homelander and Starlight action figures that come in premium packaging; the leading collectibles maker is also working on a special product for consumers as well around the fan-favorite character Laser Baby from the first season of “The Boys.” The excitement continues in 2021 with licensee Good Smile’s vinyl action figures.

SPCP is going beyond the U.S. with a slew of international licensee collaborations as well, including:

  • Cotton Division for apparel, accessories and home goods in France;
  • EMP Merchandising for apparel, accessories, bags and footwear in Europe;
  • Good Speed for apparel, accessories and novelty in Japan;
  • Grupo Erik Editores for posters, prints, calendars and novelty in Andora, France, Portugal and Spain;
  • Pyramid Posters Limited for posters in Europe and the Middle East;
  • Ripple Junction for apparel in Germany and the U.K; and
  • Sprd.Net for apparel and bags in Austria, France, Germany, Switzerland and the United Kingdom.

“The Boys” season two premieres on Sept. 4 on Amazon Prime Video.

Hèrmosa x Gauri Khan for an exclusive furniture line!

Rutika Malaviya
-
0
Hèrmosa x Gauri Khan for an exclusive furniture line!

Hèrmosa Design Studio collaborates with design maven Gauri Khan for an exclusive furniture line

Hèrmosa x Gauri Khan for an exclusive furniture line!

Interior designer Gauri Khan and home décor haven Hèrmosa Design Studio are ushering a new chapter in the realm of luxury interiors with a collaboration unlike any other. The design maven will now be bringing her unparalleled sense of style to Hèrmosa by designing an exquisite furniture line for the brand. An exciting sneak peek of what’s to come can be found in the premium coasters released on the eve of the brand’s second anniversary — the fusion of the dual logos on the coasters serves as a fitting metaphor for the coming together of the two distinct design ideologies.

Pranjal Agarwal, CEO of Hèrmosa Design Studio, says, “It has been an honour to merge our distinct design ideologies for this exclusive collaboration. As an interior designer par excellence, Gauri Khan needs no introduction. The individuality of her design is something we’ve always looked up to, and we are excited to blend her elevated sense of aesthetics with Hèrmosa’s design philosophy for our collaborative line of furniture.” 

Speaking about her collaboration with the brand, Gauri Khan says, “I’m excited to work closely with the finest minds at Hèrmosa Design Studio and create a line incorporating our unique design philosophies which complement each other in the best way possible. I can’t wait to watch every piece come to life with the one-of-a-kind workmanship that can only be found at Hèrmosa.”

The upcoming collaboration follows their collective vision of changing the landscape of interior design in India. Together, they propose a lifestyle that serves as an amalgamation of fashion, form, and function. Expect aspirational yet timeless pieces set in warm, neutral tones that can be easily slotted into the cosmopolitan lifestyles of today.

While we loved her collaboration with Hermosa Studio, it was Shah Rukh’s minatures behind her on a shelf that left us wondering. In the picture, we can see Gauri flaunting her collection and behind her rests SRK’s cute little miniatures. She has a collection of it which is inspired from his previous films, Raees and Don. However, there’s another cute miniature that won our heart, which is with their little munchkin, AbRam.

Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

Rutika Malaviya
-
0
Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

Licensing Corner is ‘The First Digital News Media in India on Brand Licensing & Brand Extension Industry’

We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collections!

Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

Covid has impacted Licensing & Merchandising Industry in a huge form, as we purely depend on the retail sale of consumer products and revenue / royalty generated from the same. With Consumer Trends shifting drastically and Retail industry already being hit badly due to covid & Indo-China Clash, The offline partners are suffering to its maximum. We at Licensing Corner decided to review our business structure and find solution for the industry by extending our brand to not just B2B but B2C as well!

Licensing Corner will now feature an exclusive section for Consumers to ensure affiliate marketing, and consumers reach to original licensed products and stores they can find them thereby curbing infringement issues.

Rutika Malaviya, Publisher, Editor-In-Chief says, I am really chuffed to announce the all new Licensing Corner – Exploring the world of Brand Licensing & Extensions by reviewing our favourite Toys, Games, Licensed Consumer Products and Partnership Deals under #ThatLicensedMerchGirl, We realise the world of licensing needs to walk hand-in-hand with our fans & consumers and while, Licensing Corner will primarily continue to cover B2B news updates about latest deals, #ThatLicensedMerchGirl will be an added extension of the brand that focuses Consumers & Fans of the brand world!

We’ve got Reach of over 60k+ followers on social media platforms (cumulative) & 5Lakh+ Subscribers on website!!

What all can we do to reach your consumers via our platforms?

1. Weekly Live Videos / Youtube Videos Industry specific topic & Expert Speaks!

2. New Merchandise / Product Unboxing Video & Reviews [specific to Licensed Consumer Products | Brand Extensions | Merchandise Collection | Capsule / X Collection]

3. Special Exclusive Event / Product / Movie / Collection Launch Coverages

4. Video Interviews with Brand Spokesperson!

5. Retail Tour / Walkthrough

6. Freaky Friday & Tuesday Trivia Specially curated listicles editorial content for Brand Integration!

7. JOB section – Brands can post latest opening in India Licensing Industry

She further adds, “We are currently doing it on Barter basis! So brands & their PR can feel free to send us all your products for the unboxing / reviews or invite us for a store tour & we will be more than happy to take it forward!” ☺️

The key to stay updated will be following these hashtags on FB / Instagram / Linkedin / Twitter & Youtube

#LicensingCorner
#ThatLicensedMerchGirl
#BrandItQueen

Licensing Corner has its presences in 15 countries like USA, UK, Hong Kong, China, Japan, Italy, Russia & Dubai where these niche is developed at large & Also as a media-partner in few of the renowned licensing trade events like Hong-Kong Licensing Show, Licensing Virtual Week, Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Show China, Licensing Show Japan, Moscow Licensing Summit & Milano Licensing Summit.

#LC is all set to spread its reach even further!

Subscription ratio : 10,235+ unique visitors per month

Readership : More than 100,000 subscribers (Active Industry led)

Print Circulations : Approx 11,000  (discontinued due to pandemic)

Subscribers Profile: 

Licensors (Brand Owners), Licensees (Manufacturers), Vendors, Retailers, Distributors, Franchisers, Franchisees, Advertising Agencies, Licensing Agencies, OEM Partners / Vendors, IP Lawyers, Chambers of Commerce Govt. Officials, Marketing & Brand Managers, Corporate Brands

Subscribers Industry Focused (India): 

Character & Animation Industry, Entertainment Industry, Celebrities, Production Houses & Studios, Music, Corporate Brands, Fashion & Accessories, Food & Beverages, Publishing, Retails, Sports, Automobile, Toys & Games, Etc.

tokidoki is on a rise in India with new collection Only x tokidoki Masks

Rutika Malaviya
-
0
tokidoki is on a rise in India with new collection Only x tokidoki Masks

Licensing Corner had previously reported, tokidoki entered in India market just few days before the lockdown was announced! While most the brands have struggled, we are continuing to see tokidoki in its full action form accompanied by new collections capitalising on branded mask market!

tokidoki is on a rise in India with new collection Only x tokidoki Masks 

The limited edition of ONLYxtokidoki embraces Cool prints with a 3 ply anti-bacterial finish, wider coverage made with reusable & washable fabric! This masks are a definite must have to make that fashion statement in your every day life post covid world!

What we also loved about these mask is the price point it stands on! At Rs.249/- this licensed mask is a steal for that anime funky cool fashion statement!

To Shop visit: www.only.in

Licensing Corner, Publisher & Editor-In-Chief engaged on a Candid Chat with Simone Legno & Pooneh Mohajer on their plans in India Market & post Covid world strategy for the brand! 

Sharechat and T-Series partner up for a music licensing deal

Rutika Malaviya
-
0
Sharechat and T-Series partner up for a music licensing deal

With this, ShareChat inks first collaboration in the music licensing space.

Sharechat and T-Series partner up for a music licensing deal

ShareChat, an Indian homegrown social media app, has signed a licensing deal with T-Series, India’s largest music label, for licensing its music catalogue on its platforms that will give its users access to thousands of songs for video creation. With this partnership, ShareChat inks first collaboration in the music licensing space.

This partnership will enable more than 180 million active users on ShareChat and Moj to explore songs from the T-Series music library.

Berges Y Malu, Director of ShareChat, said, “Music brings out the best of emotions and nostalgia to our users as they share their creativity on our platform. Our partnership with T-Series would help our community of users to access thousands of songs from the T-Series catalogue on ShareChat and Moj.”

We are delighted to partner with ShareChat, and this association sets a fresh beginning between us & the social media platforms, and we commend ShareCHat for respecting the copyrights. Bhushan Kumar, Managing Director at T-Series, stated, “Its great to see ShareChat agree with our philosophy.”

Neeraj Kalyan, President at T-Series, added, “Everyone needs to respect the copyrights and use our copyright content through proper licensing arrangements. Social media platforms need to keep working together with the music rights owners and evolve together towards a collaborative environment.”

According to reports, ShareChat is also in talks with Google & Microsoft for a deal that could ramp up its valuation to over $1billion, from current $650billion.

ZAG Announces Multiple New Global Consumer Products Deals

Rutika Malaviya
-
0
ZAG Announces Multiple New Global Consumer Products Deals

ZAG and ON kids & family’s ­­­Globally-Renowned

Miraculous™ – Tales of Ladybug & Cat Noir Expands Worldwide

with a Slate of New Consumer Products across North America, Europe, Asia-Pacific, and Latin America

ZAG Announces Multiple New Global Consumer Products Deals

ZAG Lab and Playmates Toys to Roll-Out New Miraculous Toys in Europe Beginning in Fall 2020

New U.S. Deals Include Little, Brown Books for Young Readers and an Expanded Partnership with InSpirit Designs, and Long-Term Multi-Territory Alliances with Panini and Ferrero Lead to Significant Volumes of New Miraculous-Branded Products in the Marketplace

 

Following ZAG’s recent appointments of leading veteran consumer products executives, the Company continues to set new milestones for its globally-renowned flagship brand, Miraculous™ – Tales of Ladybug & Cat Noir, with multiple new key licensing partner deals and renewals across key categories, including publishing, apparel, food, and home décor, with major partners around the globe.  Miraculous is created by ZAG and produced by ZAG and ON kids & family (Mediawan Group).

 

“Miraculous continues to be one of the most beloved brands around the globe and bringing aboard so many new best-in-class partners, as well as continuing our long-standing relationships,  is a testament to the tremendous popularity of the brand,” commented Julian Zag, EVP Global Operations.  “We are currently in production on seasons four and five of the series with two new TV movie specials set to debut on Disney Channel and Disney+ at the end of this year and early next ahead of our US$70m theatrical move release.  We’ve sold over 150 million products at retail over the past three years, and Miraculous is the #1 direct-to-retail license for Spirit Halloween for kids and adults.  Winning 15 prestigious awards, and with over 100 million downloads of the official app, the future continues to look absolutely Miraculous!”

 

  • New North American licensing partners include Little, Brown Books for Young Readers (LBYR), a division of the Hachette Book Group; and InSpirit Designs, a division of lifestyle retailer Spencer Spirit Holdings that owns and operates Spencer’s and Spirit Halloween.  The multi-year deal with LBYR includes picture books, leveled readers, storybooks, chapter books, middle grade novels, guide-books, and sticker books.  And InSpirit Designs will create costumes and accessories for wholesale retailers.  The agreement extends ZAG’s existing relationship with Spirit Halloween, where Miraculous became the company’s #1 direct-to-retail license for adults and kids at their owned and operated retail locations.  Other new licensees for North American include Jay Franco (bedding and home décor); Handcraft Manufacturing (underwear); and Customized Personal Solutions, operator of e-commerce shop TV’s TOY BOX (print on demand merchandise for kids).  Products will begin rolling out in fall 2020 through 2021.

 

  • In Europe, multi-territory licensees Panini and Ferrero, Miraculous partners since the brand’s launch, continue their relationship with ZAG.  Panini  has renewed its multi-year, multi-product deal, that includes their signature sticker album program, monthly magazine program, plus traditional books in Germany; and Miraculous Kinder Surprise Eggs and other seasonal products from Ferrero have now been launched in more than 50 countries, ranking amongst the top properties for the chocolatier. In France, ZAG continues its relationship with McDonald’s—a May/June 2020 promotion featured Miraculous themed arts and crafts kits with collectible cards; a new license has been signed with La Plume Dorée for a range of back to school Miraculous products; Turbulences launched a new Miraculous Lifestyle magazine in June; and Prodhex will launch first aid kits for new adventurers. Elsewhere in Europe, new publishing agreements have been signed for a variety of products, including Eksik Parca Yayincilik Ticaret (Missing Piece Publishing) in Turkey, Ranok Publishing Limited in Ukraine, and Kennedy Publishing (UK).

 

  • In Latin America, newly appointed The Novelty Book Company becomes ZAG’s pan-regional publishing partner, with book programs going into Mexico, Argentina, Bolivia, Paraguay, Uruguay, Chile, and Peru.  The company specializes in books with added value and include coloring, sticker and activity formats, and books that feature a toy or play element, along with other novelty elements.

 

  • Also recently renewed is an agreement with Australia’s Five Mile Press who will continue to publish chapter books, novelizations, guide-books, and book gift sets, together with additional new categories.

 

The new consumer products’ deals for Miraculous coincide with the retail roll-out of the new toy line from ZAG Lab, ZAG’s toy division, and Playmates Toys.  The first product line from the two companies–since announcing their long-term global alliance earlier this year–is set to debut this fall across key European territories, including U.K., France, Germany, Italy, and Benelux, as well as Mexico, and throughout the rest of the world in 2021. Additionally, season three of the series launches this summer and fall around the world.  Seasons one and two currently air in key territories, consistently ranking #1 in the UK, France, Spain, Italy, Poland, Brazil and Mexico and top-ranked in the U.S. on Disney Channel.  And, according to Parrot Analytics, Miraculous was the most in-demand children’s show on Netflix when it launched in the U.S. and Russia (2018 and 2019).

 

Empowering and inspirational, Miraculous embraces values for the entire family and has become a digital planetary craze with over 19 billion views on YouTube (authorized and user-generated content).  Miraculous airs in over 120 countries across the globe  and is thewinner of 15 awards, including the 2018 Teen Choice Award for “Choice Animated Series;” Best Preschool Licensing Project” for the Capsule Collection Chicco Miraculous at the Bologna Licensing Awards; and at the French Licensing Awards, Epopia won “Best Licensed Product of the Year” for a correspondence kit; and eyewear manufacturer L’Amy Group won “Best Licensee of the Year.

 

Miraculous™ follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens, can they beat the unexpected villains?

TikTok announces first music distribution partnership with UnitedMasters

Rutika Malaviya
-
0
TikTok announces first music distribution partnership with UnitedMasters

Though TikTok’s future in the U.S. & in India remains uncertain, the company announced this morning its first music distribution partnership, with indie music distributor UnitedMasters. The deal will allow artists on TikTok to tap into the platform’s ability to make their music go viral, then distribute their songs directly to other music streaming services, like Spotify, Apple Music/iTunes, SoundCloud and YouTube.

TikTok announces first music distribution partnership with UnitedMasters

The deal allows indie artists to effectively circumvent traditional record labels by reaching young music fans on the social video app, then translate that to charting success. That means that TikTok users will be able to distribute their music directly to other music streaming platforms from within the TikTok app.

Already, TikTok has proven its capabilities in this area, having helped push little-known or undiscovered artists to further growth, including Lil Nas X, Ambjaay, StaySolidRocky, Powfu, BENEE, Y2K, bbno$ and others, the company noted in an announcement about the new deal. Meanwhile, artists like Curtis Roach, Curtis Waters, Breland, Tai Verdes, BMW Kenny and others have used TikTok to promote their music. Some, like ppcocaine and Avenue Beat, preview original music directly on the platform. Several emerging artists, like Shuba, Blu DeTiger and Kid Sistr, have even used TikTok as a platform for creative performances.

UnitedMasters, has helped launch the careers of artists like platinum-selling rapper NLE Choppa, plus Lil Tecca, Tobe Nwigwe, Lil XXEL and others. In the past 18 months, it has grown its lineup to over 400,000 artists who have a combined 5 billion streams and over a half million distributed tracks.

UnitedMasters takes a 10% share of revenue for music it distributes, and allows artists to retain their rights. It also works to facilitate relationships between artists and brands. According to the company’s website, UnitedMasters currently works with brands like the NBA, Bose, AT&T, the NFL and others. A newer program, called “Select,” lets UnitedMasters artists pay $5/month instead of the royalty split.

TikTok says its new agreement with UnitedMasters will also involve promoting their artists on its video platform. That means artists will have more opportunities to reach new fans who could then, in turn, use the artists’ music in their videos. TikTok will also add the music from UnitedMasters’ artists, with their permission, to its Commercial Music Library. This catalog gives verified businesses access to royalty-free music for use with their promotional content.

Kevin Mayer, CEO of TikTok, said: “Creators are the beating heart of the TikTok community, often inspired by the artists who bring their music to the platform, and providing a haven for them to thrive is key to our mission. The new partnership with United Masters makes it even easier for musicians and creators to reach new fans and earn a living doing what they love, directly from the platform.”

Trying to work around the labels is a tricky prospect, other music services have found. Spotify, for example, tried offering a tool that would have allowed indie artists to upload their own music directly to its streaming service. But the tool was shut down in less than a year’s time, after beta testing, as its existence complicated Spotify’s label negotiations.

“TikTok artists who are creating music in their bedrooms today will be featured in the Billboard charts tomorrow,” said Ole Obermann, global head of Music at TikTok, in a statement. “Our mission is to help those artists achieve their creative potential and success. This partnership with UnitedMasters gives us a turn-key solution to help artists who are born on TikTok to reach their fans on every music service.”

“If you are a musical artist, TikTok is the best place for your music to go viral and UnitedMasters is the best place to sustain it while retaining full ownership of your work,” said Steve Stoute, CEO and founder of UnitedMasters, in a statement about the TikTok partnership. “By combining the two, we create the platform for tomorrow’s stars who will be famous, fiercely independent and wealthy.”

TikTok, has different sorts of licensing deals with the major labels because it’s not a streaming service for music, nor a platform for watching official music videos, like YouTube and now, Facebook. Instead, its music deals are reportedly shorter-term agreements than those the labels strike with other tech companies, said Editor-In-Chief, Licensing Corner. The deals give the video platform the right to use 30-second clips of the record labels’ songs, not full tracks. To date, many of TikTok’s music deals are separate from those its parent company ByteDance inked for its streaming music service, Resso. (A deal with Merlin was a recent exception, however.)

Because of the complicated nature of these sorts of negotiations, it’s unclear how the major labels will react to what appears to be a way for TikTok to eventually route around their cut. By promoting indie artists to help them achieve viral success without a traditional label’s involvement, TikTok could become a launching pad for artists who don’t want a label deal. Instead, TikTok artists would gain access to fans and, eventually, the resulting revenue potential that comes with having a large audience.

This likely won’t go down well with labels, who have already been pushing TikTok to find more ways to generate revenue for music rights holders, says Editor-In-Chief, Licensing Corner.

 

Wildbrain CPLG Boldly Goes Into STAR TREK X BeArty Range!

Rutika Malaviya
-
0
Wildbrain CPLG Boldly Goes Into STAR TREK X BeArty Range!

Innovative new digital wall art collection enables fans to display Star Trek artwork on their Smart TV screens

Wildbrain CPLG Boldly Goes Into STAR TREK X BeArty Range!

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with technology company BeArty for an innovative digital wall art range based on the iconic entertainment brand Star Trek. Brokered by WildBrain CPLG on behalf of ViacomCBS Consumer Products, the partnership sees the launch of a collection which enables fans to display Star Trek artwork on their Smart TVs.

 

Through BeArty’s proprietary Vizzio Art software, which is downloaded onto a Smart TV, consumers can navigate thousands of artwork options through the Vizzio Art mobile app. This new Star Trek offering will feature hundreds of images from the internationally successful franchise and be available to subscribers from August 2020.

 

John Taylor, VP Northern Europe & MD UK, Eire & France at WildBrain CPLG, said: “Star Trek has a hugely loyal and wide fan-base and this innovative new partnership with BeArty gives those fans an exciting opportunity to access their favourite artwork in an affordable and accessible way.  We look forward to seeing fans around the world replacing their blank TV screens with eye-catching Star Trek ships in their homes and offices.”

 

Patrick Ashworth, Founder and CEO of BeArty Ltd, added: “BeArty is excited to launch this new platform, which will allow fans to experience Star Trek all day long. With the large and growing wall decoration market, and the widespread use of smart phones and Smart TVs, it is finally time to make a real impact in the market and make art available to everyone and empower them to change their wall décor in just a couple of clicks.”

1...262728...297Page 27 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved