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Aeropostale ends exclusivity with Amazon.in

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Aeropostale ends exclusivity with Amazon.in

US teen retail brand Aeropostale has ended its exclusivity with Amazon.in. Parellely, the brand has signed partnership deeds with other marketplaces including Flipkart, Jabong and Arvind Group’s omni-channel platform Nnnow.com.

Aeropostale, that entered India in 2015 following a licensing agreement with Arvind Lifestyle, had gone online exclusively on Amazon in April last year which the brand said has ended now. Hence, they are available on other platforms.

Commenting on the same, Sumit Dhingra, COO, Aéropostale (India) said, “This was a mutually agreed partnership with Amazon that led Amazon.in to be our exclusive partner for a year. Now the tenure has got over and we are available on platforms including Jabong, Flipkart besides Amazon.”

“As part of our ongoing journey to bring the best of brands to our customers, Amazon Fashion exclusively launched the iconic global performance brand, Under Armour in India. We also introduced Marks & Spencer and Mothercare to name a few recently,” averred Arun Sirdeshmukh, head, Amazon Fashion.

On the other hand, Flipkart which said to have renewed its fashion category in January this year said they have launched a host of premium brands including Calvin Klein, Tommy Hilfiger besides Aeropostale to take forward their fashion portfolio to masses.

 

 

Disney Store to celebrate its 30th anniversary

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Disney Store to celebrate its 30th anniversary

 

The Disney Store will celebrate its 30th anniversary with a host of exclusive products, in-store events and more.

In celebration of the milestone, the management of the store has lined up a limited edition 30th anniversary products which include a lot of collectibles and an anniversary Disney Tsum Tsum set.

Furthermore, the store will also host a number of in-store events and activities that include a 30th anniversary parade that would take place every day till April 2. Alongside, it would also give an opportunity to hear stories and facts about Disney Store’s history. Consumers will also be encouraged to dance along the store parade route.

“For 30 years, Disney Store has helped fans and families around the world make Disney magic a part of their daily lives,” said Paul Gainer, executive vice president, Disney Retail.

“We have continued to evolve and address not only the needs and interests of guests, but also the growing slate of Walt Disney Company brands and franchises, including Pixar, Marvel and Star Wars. We look forward to the future as we continue to deliver the very best of Disney at retail.”

The Disney Store was launched in Glendale, California in 1987. Currently it operates 340 stores worldwide as well as e-commerce sites in 10 countries.

 

Jetpack Distribution inks broadcast & licensing agreements for its hit show YOKO

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Jetpack Distribution inks broadcast & licensing agreements for its hit show YOKO

Global distribution house, Jetpack Distribution has inked multiple broadcast agreements with leading channels around the world for its pre-school children’s hit YOKO.

Jetpack has also entered into deals with Canada’s BBC Knowledge for exclusive Pay TV and SVOD rights.download movie Cinderella

Portugal-based Canal Panda has acquired exclusive Pay TV and non-exclusive SVOD, while Sun TV has picked up exclusive Pay TV rights throughout India and Sri Lanka for the animated series. YOKO is expected to launch on screens in these key territories from late this year.

The series premiered in Russia on national channels CTC and Karousel during the weekends at the end of last year.

Separate broadcast deals have also been inked by Russian co-producer Wizart after its distribution arm, Wizart Distribution secured Russian broadcasters including educational channel O! (Pay TV Worldwide), Mult, Tlum and Ani (Pay TV), VTV in Belarus and ETV in Estonia.

Wizart has also secured a Master Toy agreement with leading Russian licensor Bauer that will be launching YOKO construction. Sets and deals have also been signed with Russia’s DUM for a range of wooden toys and with Alliance creativity kits.

YOKO’s Spanish partners have also concluded a Master Toy agreement for the franchise with Spain’s Bizak.  The new range of YOKO toys from Bizak will include plush, action figures and construction sets. They are set to launch at retail stores from winter 2017.

A co-production of Russia’s Wizart and Spanish animation houses Somuga and Dibultoon as well as fellow Spanish co-producer and broadcaster TVE, the 52 x 12 minute, 3D animated series which is targeted at children aged 4-7 years, follows the adventures of three children who simply love to play outside. The enthusiasm and energy they put into their games awakens the magical creature called Yoko. Yoko takes ordinary children’s games and turns them into extraordinary adventures making every day in the park a new and exciting challenge.

YOKO recently launched in Spain on TVE’s kids channel, Clan TV. The series will also debut in Basque language on ETB later this month.

Commenting on the agreements, Dominic Gardiner, CEO, Jetpack Distribution said, “We are delighted to be partnering with some of the world’s leading broadcasters and toy companies on YOKO.  These new agreements underline this quirky brand’s broad international appeal and we are excited that the show is attracting attention from broadcasters and licensing companies in these key markets and beyond. YOKO is already resonating with kids in Spain where it recently launched on TVE’s kids channel, Clan TV. I look forward to introducing YOKO to potential new partners at MIPTV.”

 

IMG brokers deal for Ascot Racecourse to tap five licensing partners

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IMG brokers deal for Ascot Racecourse to tap five licensing partners

Ahead of its flagship racing festival, Royal Ascot, Ascot Racecourse has got under its wings five new licensing partners like Links of London, Christy, Christys’ Hats, Milly Green and Oliver Brown.

IMG, Ascot Racecourse’s licensing agent, brokered the deals.

Taking of the first, Links of London has entered a multi-year agreement to introduce a collection of charms, bracelets, earrings, necklaces, cufflinks, hat pins and gifts.

Secondly, Christys’ Hats will bring in a line of panamas, felts and flat caps for men and women. Oliver Brown has also signed on in the apparel category and will release a range of top hats, waistcoats, formal shirts, silk ties, cashmere socks, braces and pocket squares.

In the homewares category, Christy will introduce a series of towels, picnic blankets, seat pads, napkins, table cloths and bath robes.

And lastly, Milly Green has been asked to provide a collection of food gifts including embossed tins of biscuits, tins of travel sweets, cylinders of biscuits, sachets of fudge, chocolate bars, caddies of tea and sets of count teas.

“Our strategy has focused on targeting the very best brands, and we are thrilled to have signed five iconic licensees, each synonymous with long-standing British heritage and superior quality products,” says Gabrielle Sims, licensing director, IMG.

“We look forward to the launch of these diverse, timelessly elegant Ascot and Royal Ascot-inspired collections, which can be enjoyed all year round for any occasion,” she added.

The new collections will be released this May in licensees’ standalone, concession and web stores as well as in high street retailers. The merchandise will also be available in Ascot’s new on-site retail stores, which will be managed by IMG.

 

Biopic of Pharrell Williams being made by 20th Century Fox

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Biopic of Pharrell Williams being made by 20th Century Fox

A musical biopic inspired by singer/songwriter Pharrell Williams is being made by 20th Century Fox.Titled Atlantis, the project is expected to focus on Williams’ younger life in Virginia Beach, with a number of songs.

It will also boast a Romeo and Juliet style story which fans will be able to enjoy and relate to when they see the film on the big screen.

While Michael Mayer, known for his Broadway work on Spring Awakening and American Idiot, will direct the film, Martin Hynes, currently penning Toy Story 4 will write for the film.

Pooja Rawat quits Lowe Lintas to join Quantum Consumer solutions as its VP

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Pooja Rawat quits Lowe Lintas to join Quantum Consumer solutions as its VP

In a big jump of sorts, Pooja Rawat, vice president, Lowe Lintas has quit the agency to join Quantum Consumer Solutions, a design firm, as its vice president.

Rawat joined Lowe Lintas in 2011, and was associated with the company for six years. Before joining Lintas as brand planning director, she worked at Publicis Advertising as strategic planner for a year and a half.

In October 2016, Rawat was promoted as vice president of MullenLowe Lintas Group, prior to which she was associate vice president of the group.

From October 2014, Rawat served as associate vice president  of MullenLowe Lintas Group. Before that, she served  as Sr. Brand Planning Director of Lowe Lintas and Partners.

Future Group inks licensing agreement with UK’s Laura Ashley

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Future Group inks licensing agreement with UK’s Laura Ashley

Kishore Biyani led Future Group has inked a licensing agreement with UK clothing and homeware retailer Laura Ashley to make and sell merchandise as well as conduct wholesale distribution in India.

Laura Ashley runs about 446 stores globally of which 194 are located in the UK, Ireland and France, while the remaining 252 being franchise stores situated in 29 territories across the world.

Kishore Biyani, Group CEO, Future Group, said, “This partnership is another step towards bringing aspirational products in the market. Customers will now have an even wider range of home furnishings to choose from.”

“Continuing to grow and develop our international presence and explore new partnership opportunities is an important part of our strategy and we have made good progress. We signed a new licence partner for the Indian market which strongly positions the brand for advancing in the territory in future,” a Laura Ashley spokesperson said.

‘Future Retail Ltd, part of the Future Group, and Laura Ashley have signed an exclusive right and licence to establish, own and operate stores and websites in India, said the Future Group in a statement.

‘Under this arrangement, Future Retail will also have the right to purchase merchandise for sale in India as well as the right to manufacture or order the manufacturing of the licensed products from Laura Ashley,’ it added.

Headquartered in London, Laura Ashley specialises in retailing furniture, home accessories, decorating and fashion products.

Norway’s King Freatures ties up with Moods of Norway for its iconic Popeye brand

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Norway’s King Freatures ties up with Moods of Norway for its iconic Popeye brand

Norwegian clothing brand King Features has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms. For this purpose, it has detailed a new fashion collaboration with Moods of Norway for its iconic Popeye brand.

The clothing brand has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms. The line is now available across 20 Mood stores as well as Brandstad in Norway and the Moods of Norway e-commerce site.

“This new collaboration with Moods of Norway dovetails wonderfully with our global strategy for the Popeye brand,” averred Cathleen Titus, King Features vice president of international licensing.

“We are thrilled to discover such a dynamic fashion brand in the Nordics and are very happy to be partnering with Moods,” she added.

Simen Staalnacke, co-founder of Moods of Norway, added, “The Popeye brand is so much fun. This happy, super strong sailor frm 1929 has in some way or another seduced us all. The colours, the drawings, the energy and everything else fits so nicely with the Moods of Norway universe. It has been an honour to get to play with all the drawings of the character and it has been so much fun seeing the final products in store.”

 

Turbo appoints Paul Flett as president of its licensing biz

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Turbo appoints Paul Flett as president of its licensing biz

Turbo Global Partners that trades under the name of DIBZ International has launched a new licensing business unit called Turbo Licensing. The company has also tapped Paul Flett to serve as its president.

Says Robert Singerman, chairman and chief executive officer, Turbo Global Partner, “I am pleased to announce that we have secured another high caliber, key executive for our growing team. Paul Flett will head our Turbo Licensing Business Unit and will be responsible for growing revenues across our expanding portfolio of businesses.”

“Paul’s first mega assignment will be to secure licensed cartoon properties that can be exclusively distributed in China as part of Turbo’s entertainment, education and cultural exchange initiative,” he added.

Flett will also be responsible for identifying new acquisition and investment targets for the parent company to aid in the company’s China joint venture.

Earlier, Flett had held a number of senior positions in companies including L’Oréal, Mattel, SEGA Europe, Warner Bros. Studios, MGM Studios, Skechers USA and United Talent Agency.

He has also managed a host of brands and entertainment properties that include Barbie, Harry Potter and Batman, among others, as well as celebrity clients such as Gwen Stefani, Bruce Lee Enterprises and Sugar Ray Leonard. Additionally, he has served on the International Licensing Industry Merchandisers’ Association’s board twice.

 

PepsiCo ropes in Brand Central to develop fruit juice brand Tropicana

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PepsiCo ropes in Brand Central to develop fruit juice brand Tropicana

After developing a successful consumer products program for Pepsi, PepsiCo aims to replicate the success story with its orange and fruit juice brand Tropicana. The beverage major has roped in Brand Central to develop the programme.

Under the terms of the agreement, Brand Central will aim to leverage Tropicana’s flavors, health and wellness equities to bring the brand into a number of new categories.

Giving a broader hint to the announcement, Ross Misher, Chief Executive Officer, Brand Central said, “We are thrilled to represent such an iconic wellness brand and help create new innovative food products that reinforce Tropicana’s health halo.”

“With better-for-you products leading in new grocery product introductions and sales growth, Tropicana brand extensions will meet consumers’ needs for healthy fruit based products from a trusted brand with enormous brand equity,” he added.

Meanwhile, PepsiCo is also making its presence felt in the Asia Pacific region. Earlier, it had launched smartphone in China under licensing agreement, while in India, the brand will soon foray in the fashion segment.

 

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