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IPL 2020: Disney+ Hotstar signed 13 sponsors for the 13th edition of IPL

Rutika Malaviya
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IPL 2020: Disney+ Hotstar signed 13 sponsors for the 13th edition of IPL

Disney+ Hotstar has signed 13 sponsors for the 13th edition of the Indian Premier League (IPL), scheduled to kick off on September 19th in the UAE.

While IPL title sponsor for the year, Dream11, has come on board as co-pressing sponsor, Boost is the co-powered by sponsor for the league.

Disney+ Hotstar signed 13 sponsors for the 13th edition of IPL eyeing to secure 300cr in advertising revenue!

Associate sponsors include MX Player, Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank NSE 1.35 %, Great Learning, Kingfisher Calendar and AMFI (Association of Mutual Funds in India).

“We have created avenues for interactive advertising innovations which enable brands to engage with their audience more effectively. This has resulted in interest and investment from prestigious brands across categories as varied as auto to e-commerce to banking,” said Nitin Bawankule, President, Ad Sales, Star & Disney India.

Apart from sponsors, the streaming service has also signed ad deals with Procter & Gamble, Lenskart, Kelloggs, Himalaya, Apple, Intel, JSW, Ikea, Jeep, Urban Company, Sleepwell, JBL, Visa, Mastercard, and CarDekho.

Disney+ Hotstar is believed to be eyeing advertising revenues of `300 crore from the Indian Premier League (IPL) this year, with each associate sponsor reported to be bringing in about `20 crore.

Indeed, advertising revenue for Star Sports, the official broadcaster of the IPL 2020, may marginally exceed last year’s revenue of about `2,000 crore, given the tournament, which kicks off on September 19 and ends on November 8, coincides with much of the festive shopping season. While Durga Puja will be celebrated October 22 onwards, Diwali will be celebrated on November 14. As much as 25-30% of total consumer spends on products such as two-wheelers, cars, consumer durables, apparel and even homes, takes place during the festive season.

Due to the massive pent-up demand for live sports, especially cricket, analysts expect IPL 2020 to attract a record number of viewers. This has prompted the streaming platform to hike its ad rates. The advertising rate for IPL on Disney+ Hotstar has increased from a CPM (cost per 1,000 impressions) of `120 per 10 seconds last year to a CPM of `180 per 10 seconds. According to Disney+ Hostar, the platform recorded a reach of 300 million for IPL 2019.

Disney+ Hotstar will offer a range of advertising solutions from non-skippable video ads to billboards and various features for moment marketing.

“Brands can partner on various innovations with the social feed like branded emojis, branded cards, scorecard branding, etc. Our targeting options on live streaming comprise nine cohorts across geographies and audience profiles,” Nitin Bawankule, president, ad sales, Star and Disney India, said. Disney+ Hotstar has been the primary destination for those watching on-the-go or without access to a TV.

This year, Disney+ Hotstar has also added some new features to the interactive I social feed that will allow a nationwide virtual community of cricket lovers to share excitement and support while watching the matches live on the platform.

Fans can express themselves using interactive emoji stream, ‘Hotshots’ selfies or new video feature ‘Duets’ that lets fans create customised videos showcasing their rendition of famous shots and reactions of their favourite IPL Heroes.

The live matches will be available only to paid subscribers of Disney+Hotstar.

FoL Update: Keynote Speakers & Agenda Announced for Licensing Leadership Summit

Rutika Malaviya
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FoL Update: Keynote Speakers & Agenda Announced for Licensing Leadership Summit

Keynote Speakers & Agenda Announced for Licensing Leadership Summit

The global C-suite virtual conference will take place virtually October 28 & 29
Register here

Licensing Leadership Summit, presented by the Global Licensing Group at Informa Markets and the only global conference bringing together C-level executives from the world’s largest players across manufacturing, retail, and brands to discuss, debate, and collaborate on the future of consumer product licensing, today announced leaders from ASOS Ventures/Coded Futures, Google, and JPatton will keynote this year’s virtual event. Taking place October 28 and 29, Licensing Leadership Summit will be the culmination of Festival of Licensing – a four-week, large-scale virtual gathering bringing together the licensing industry to connect, learn, strike deals and do business on an international stage – and will unite global licensing leaders and give them the chance to analyze the events of 2020 and shape the strategic direction of the industry in 2021 and 2022.

 

Register now for Licensing Leadership Summit to receive the “Early Bird” discount rate here.

Confirmed Keynotes:

 

The Retail Revolution: Planning Ahead for Digital Disruption

Speaker: Marcus East, Technical Director, Office of the CTO, Google

Overview: How are brands going to need to behave to interact with the retail customer of the future? This keynote will look deeply at customer intimacy in a digital age and will explore how consumer-facing brands and their core audience will be shaped in the next decade.

 

Revolutionizing Brand Protection

Speaker: Dr. Wes Wang, Chief Scientific Officer, JPatton

Overview: One of the toughest issues for brand licensors and their licensees is the issue of counterfeit products posing as real. It robs revenue for both the licensors and licensees and hurts brand value. In 2019, a new technology became available to help protect brand licensors, licensees and retailers. This technology provides the licensing supply chain with the ability to protect revenue as well as the consumer, without changing anything. This session will explore how utilizing scannable forensic security technology can solve counterfeiting issues.

 

Time to Play: Supercharging Retail Through Gamification

Speaker: Daniel Bobroff, Co-Founder, ASOS Ventures, and Founder and Chief Executive Officer, Coded Futures

Overview: We have all played our part in how technology has disrupted the traditional world of retail. But in the shadow of the recent pandemic, technology has emerged as retail’s savior. And as retailers scramble to accelerate their digital capability, a superpower exists that most know, yet few have mastered. It is the art of gamification. Using game techniques and methodologies, there is an urgent need for retail to deliver compelling digital experiences that are human-focused rather than merely task obsessed. And, as we build the next incarnation of retail theatre, let’s make sure to satisfy a new generation of highly creative, multitasking customers, who have simply become impatient with a world that appears too slow. This practical keynote will provide the latest thinking in how gamification is changing the world of retail, across its entire value chain, and reshaping organizations. Learn how to use simple techniques for your customers today, and leverage gamification as the winning effect for your business, culture and bottom line.

Following each keynote, attendees will have the opportunity to tune into an array of sessions covering a wide range of topics, issues and strategic opportunities facing the world of brand licensing such as TikTok, eSports, and gaming to evergreens like museum licensing, as well as hear from industry thought leaders including NPD, MoMA, NFLPA, Funko, YouTube star Blippi, Ryan’s World, Zynga, Nickelodeon, Boots, BBC, and many more via sessions organized into four distinct tracks:

  • Track 1: Driving Growth through Brand Strategy/Licensing
  • Track 2: Capturing the Consumer
  • Track 3: Retail, eCommerce & Tech
  • Track 4: The Future

All sessions will be available on-demand throughout both live event days and for four weeks after the conference ends. The full agenda can be viewed here.

“This year, perhaps more than ever, leaders and decision makers from around the world must come together to connect and work toward our future beyond the pandemic,” said Anna Knight, Vice President, Global Licensing Group, Informa Markets. “As 2020 is the first year Licensing Leadership Summit will be held virtually, the event is now more accessible than ever, with more diversity of speakers, and more opportunities to connect and engage with content that in the end, brings us all closer together.”

A snapshot of the agenda is below:

Track 1: Driving Growth through Brand Strategy/Licensing

Different by Design: MoMA’s Modern Approach to Museum Licensing

Speakers: Robin Sayetta, Head of Business Development, Retail, The Museum of Modern Art

The Athlete Influencer Difference

Speakers: Terése Whitehead, Senior Manager of Sponsorship and Operations, NFL Player’s Association, Inc.; NFL player TBD

 

What Do Licensees Want?

Speakers: Connie Chang, Director of Licensing, C-Life Group, and Tonya Kirby, Director of Licensing, Retro Brands

 

How Games Ate the Licensing World 

Speakers: Chris Petrovic, Senior Vice President and Head of Corporate Strategy, M&A and Business Development, Zynga, Inc.; Shaan Akbar, Digital Media Executive and Consultant

 

How to Combat the Explosion of Print On-Demand Whack-A-Mole on Social Media

Sponsor: Gold, CounterFind

Speakers: Rachel Aronson, Head of Business Development, CounterFind, and Jamie Gerson, Head of Strategic Partnerships, CounterFind

 

Thinking Beyond Revenue: A Holistic Licensing Approach in the Post-Normal

Sponsor: Gold, FlowHaven

Speakers: Kalle Törmä, FlowHaven, and Anita Castellar, Chief Executive Officer, FanGirl Consulting and Brand Management

 

Track 2: Capturing the Consumer

Digital Talent: The Future

Speakers: Greg Goodfried, Head of Digital Talent, UTA; Sid Kaufman, Licensing Agent, UTA; and Stevin John (Blippi), YouTube star

 

Products as Solutions

Speakers: Lilly Berelovich, President and Chief Creative Officer, Fashion Snoops, and Jenna Guarascio, Director of Content Strategy, Fashion Snoops and

Carrera Kurnik, Culture Editor & Consumer Strategist, Fashion Snoops

 

Influencers: Are they Delivering on their Brand Promise? 

Speakers: Stone Newman, Chief Revenue Officer, pocket.watch and

Shion Kaji, President, Sunlight Entertainment, Ryan’s World

 

Something Old, Something New: How to Plan for Changing Consumer Behaviors 

Speakers: Joanna Parman, Worldpanel Division, Strategic Insight Director, Worldpanel Plus,Kantar; James Foti, Worldpanel Division, Consumer Insight Director, Entertainment, Kantar; Glen Tooke, Worldpanel Division, Consumer Insight Director, Fashion, Kantar; and Simon Quirk, Worldpanel Division, Business Unit Director, New Channels, Kantar

 

Licensing and the Toy Industry: A Changing Landscape                                           

Speakers: Juli Lennet, Vice President and Industry Advisor, U.S. Toys, The NPD Group

 

Track 3: Retail, eCommerce & Tech

I Want it Now!: Using the Fan to Expand Distribution

Speakers: Lauren Winarski, Senior Manager, Brand and Licensing, Funko

 

Knowledge is Power: Throw Away Your Crystal Ball

Moderator: Marty Malysz, President, Dependable Rights

 

New Directions at Retail

Screen side chat with Maura Regan, President, Licensing International and Robin Lewis, Founder and Chief Executive Officer, The Robin Report

 

Track 4: The Future

Finding Opportunity in the Overwhelm: Key Trends in Consumerism 

Speakers: Maxwell Luthy, Evangelist at Large, TrendWatching

 

COVID-19: What Happens Next?

Speakers: License Global Editorial Team

 

YouTube and You: Insights to Drive Retail and Consumer Product Strategies

Speakers: Steve Manners, Vice President, Business Development, WildBrain CPLG and WildBrain Spark, and Jon Gisby, Managing Director, WildBrain Spark

 

Esports: The Hottest New Licensing Category in Latin America

Speakers: Maca Rotter, President and CEO, La Panaderia and Habacuc Guzmán, Co-Founder & Director, Arena Esports GG

 

Forging a Sustainable Future      

Speakers: Mart Drake-Knight, Owner, Teemill; Rikesh Desai, Licensing Director, Merchandise and Gaming, BBC Studios; Anita Manju, Senior Licensing Manager, Softlines, BBC Studios; Helena Stopher; Products of Change; and Boots

 

Licensing Leadership Summit 2020 Sponsors include:

Platinum

  • JPatton Brand Protection

Gold

  • BrandTrends
  • Dependable Solutions
  • Flowhaven
  • CounterFind
  • Trevco

Silver

  • OpSec

Short video app Rizzle announces global partnership with Soundstripe

Rutika Malaviya
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0
Short video app Rizzle announces global partnership with Soundstripe

~ The partnership promotes Rizzle’s goal of giving a global platform for local Indian video talent ~

Hyderabad based, short video app Rizzle announces global partnership with Soundstripe

Top original content based short video app Rizzle today announced their global partnership with Soundstripe, one of the fastest-growing tech-enabled production music companies, to empower the users with thousands of songs to create amazing video content on the app. Rizzle, a pioneer in the vertical web-series content, entered into an agreement with Soundstripe to provide a large catalog of free, licensed music options to its fast-growing original content creator base. This association will foster better engagement on the app and garner more talent from all parts of India.

Rizzle has integrated Soundstripe music on the app and enabled music-filtering based on mood, genre, or instruments. The partnership aims to improve the quality of short videos on the app and also furthers the app’s goal of giving a global platform for videos from local Indian talent.

Lakshminath Dondeti, Co-founder Rizzle says, “With the Soundstripe integration, we expand the tools available for our users to make their creativity come alive in their short videos. This collaboration aims to equip Rizzle’s content creators with suitable music that adds the right amount of spark to their videos. Rizzle creators will have access to high-quality music tracks.”

“India is such an incredible source of talent for video, and we’re so pleased to integrate directly into Rizzle’s app to give these creators a great source of free, licensed music,” said Chris Small, Vice President of Marketing for Soundstripe. “We’re looking forward to seeing what Rizzlers do with our music content.”

By providing 30-60 seconds of sound clips, Rizzle becomes the only platform that doesn’t confine its creators to a 15-seconds music usage window. The deal with Soundstripe will give the creators an opportunity to not only enhance their content but also increase the duration of their shows. Rizzlers can now access thousands of quality music tracks without having to pay any additional fees. Whether it’s for a dance video or music for a short web series, creators can add tracks to everything.

Soundstripe makes music discovery effortless for content creators. This global partnership between Soundstripe and Rizzle will definitely spur the growth of the Rizzle creator community. Creators can now scout the best tracks according to their mood with just a few taps. It’s that simple and intuitive!

In a short span of time, Rizzle has carved a niche for itself in the vertical short videos and vertical-series space (RSeries); it has also proven to be instrumental in providing a creative environment to digital content creators of all kinds. The brand is known for its compelling features and also its foray into the otherwise untouched vertical-series space. With Rizzle, Indian short video users can watch interesting short vertical-series on their smartphones. The next growth wave at Rizzle is underway with 100% of the Soundstripe music portfolio available directly on the app. Download Rizzle today for your creative journey!

https://rizzle.onelink.me/uYqy/therizzleapp

Endemol & VC Capital Holdings Bringing MASTERCHEF Restaurant Concept to US

Rutika Malaviya
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Endemol & VC Capital Holdings Bringing MASTERCHEF Restaurant Concept to US

Based on Hit TV Series, ‘MasterChef, the TV Experience’

Launched in Dubai in 2019  

Endemol & VC Capital Holdings Bringing MASTERCHEF Restaurant Concept to US

Endemol Shine North America, producer of the hit culinary competition series MASTERCHEF on FOX and private equity financier VC Capital Holdings, announced today that they are teaming up to bring the first MASTERCHEF restaurant concept to the U.S.

The concept aims to be more than an eatery, but a true, immersive dining experience. From screen to plate, the menu is expected to feature signature dishes and recipes that have been prepared on the show. Diners will have the opportunity to experience first-hand what it’s like to be in the famous MASTERCHEF kitchen by participating in familiar show challenges, such as ordering the ‘Mystery Box’ and selecting surprise ingredients for the chef to prepare. Past contestants and winners will have the opportunity to showcase their talents and favorite dishes to guests through exclusive tasting menus, residencies and hosted events.

“We are so thrilled to be partnering with VC Capital Holdings to bring this unique MASTERCHEF dining experience to restaurant-goers in the U.S.,” says Amber Sheppo, SVP, Licensing, Endemol Shine North America. “VC Capital has had success in providing unique experiences and concepts in the restaurant and hospitality industry and we couldn’t have a better partner to bring the excitement and energy of MASTERCHEF to American diners.”

“After seeing the success of the MASTERCHEF restaurant in Dubai, I knew this was the perfect concept for diners here in the U.S.,” says Antonio Primo, Managing Partner, VC Capital Holdings.  “With a menu curated from the hit show’s Champion and Finalist recipes, MASTERCHEF is about the passion for cooking and the emotional connection we have with food.  From the famous Clock to the ‘Mystery Box’ to finalist and Champion residencies and masterclasses, the experience is extraordinary.  Particularly in the current environment, this type of vibe dining, where people can stay for an evening and safely socialize, is reshaping the hospitality market.  Our investment community has energized around the launch and we’re looking forward to opening the first of several locations in 2021.”

The award-winning restaurant ‘MasterChef, the TV Experience’ in Dubai features an interior design inspired by the famous MASTERCHEF kitchen and a menu that spotlights former contestants and winners from various international seasons of the hit global series. Endemol Shine North America and VC Capital Holdings are excited to bring this unique concept stateside.

Location and opening details to be announced at a later date.

An encore broadcast of MASTERCHEF’s epic tenth season is currently airing Wednesdays (8:00-9:00 PM ET/PT) on FOX.

MASTERCHEF JUNIOR will return for an eighth season in the 2020-2021 season on FOX, featuring world renowned chef Gordon Ramsay, acclaimed chef Aarón Sánchez and nutrition expert, author and new judge Daphne Oz.

Originally created by Franc Roddam, MASTERCHEF is the most successful cookery television format in the world, adapted locally in 60+ countries and watched globally by over 250 million viewers in more than 200 countries. The MASTERCHEF brand extends into a huge range of successful commercial activities across multiple platforms including extensive publishing, consumer products, experiential and live events, travel, digital and B2B activities.

Truth Behind Rhea Chakraborty’s ‘SMASH THE PATRIARCHY’ T-Shirt

Rutika Malaviya
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Truth Behind Rhea Chakraborty’s ‘SMASH THE PATRIARCHY’ T-Shirt

Truth Behind Rhea Chakraborty’s ‘SMASH THE PATRIARCHY’ T-shirt that went viral is a part of ‘Roses Are Red’ Campaign run by the popular online clothing company, The Souled Store. The campaign was actually launched in 2018 to support a Women’s Menstrual Hygiene Campaign launched by The Souled Store?

The alleged suicide of Sushant Singh Rajput has received a lot of attention from the Indian media. Viewers, fans, & family of SSR have been able to stay updated with every little development that is taking place ever since the incident took place due to constant media attention and reporting. His girlfriend and Jalebi actress Rhea Chakraborty is facing allegations and questioning by 3-agencies, CBI, NCB & ED since the actor’s demise.

Some thing that seems to have caught everyone’s attention recently was a t-shirt worn by Rhea for her NCB hearing recently. Her t-shirt read “Roses Are Red, Violets Are Blue, Let’s Smash The Patriarchy, Me and You”. This was shared by multiple news outlets and gained a lot of traction on social media as well. Fans of the actress began re-posting the image with #JusticeForRhea.

Being a responsible media channel, we at Licensing Corner decided to unravel the real meaning behind the quote and found out that t-shirt was about something completely different than it is perceived to be.

So What’s the Actual Origin of the Story?

The Souled Store, in collaboration with an NGO, GiveHer5 in 2018, launched a campaign titled ‘Roses Are Red’. The aim of this campaign was to raise funds for girls and women in rural India, and help them fight period poverty.

Through a series of limited edition, slogan t-shirts, The Souled Store helped start a conversation around equality and women empowerment – quite different from why the t-shirt seems to have gained popularity today.

1 t-shirt sold = 1 girl’s yearly requirement of sanitary napkins


The campaign also featured actors like Rahul Bose, Dia Mirza, and many prominent social media influencers like Miss Malini, Tanmay Bhat, and Aranya Johar.

We spoke to Mr. Harsh Lal, Director, The Souled Store to get his thoughts on the controversy. He said, “We’ve been getting lots of comments from fans about the t-shirt. A lot of news channels and have also reached out to us. Sadly, they seem more interested in getting their next headline rather than understanding the reason behind this t-shirt. It’s unfortunate to see how a t-shirt that was launched to help women in rural India is now being used as a tool to push political agenda, wholly unrelated to the actual campaign.

However, our determination to continue fighting for equality remains strong. We have already helped over 2,500 women across the country and aim to support 10,000 more women through the sale of these t-shirts.”

To support this cause, you can buy the t-shirt here: https://www.thesouledstore.com/tags/roses-are-red

Roses Are Red

Did you know that 80% of women in India can’t afford sanitary napkins, causing them to miss up to 5 days of school / work every month? In addition to this, a lack of education about menstrual hygiene and period management causes women to resort to unsanitised cloth, ash, husk and sand during their period. The Souled Store, in collaboration with GiveHer5, is all set to change this. In order to increase awareness about the problem and raise funds in an innovative and engaging manner, we decided to launch a limited edition range of merchandise. Our range includes t-shirts which contain various ‘Roses Are Red’ poems centred around feminism which highlight various gender based issues faced by women on a daily basis. You can either buy a t-shirt to donate to the cause or make a contribution directly to GiveHer5.

FoL Update: ABG, Smiley & Alibaba Selected as Festival of Licensing Keynote

Rutika Malaviya
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FoL Update: ABG, Smiley & Alibaba Selected as Festival of Licensing Keynote

FIRST WAVE OF REGIONAL SPEAKERS AND EDUCATIONAL CONTENT ALSO REVEALED

ABG, Smiley & Alibaba Selected as Festival of Licensing Keynote

  • Festival of Licensing: October 6-29 online
  • The large-scale virtual gathering will be the most inclusive global licensing event to date
  • Register to attend for free at www.festivaloflicensing.com

The iconic Smiley brand, the world’s biggest retailer Alibaba, and globally-renowned brand management, brand owner and marketing company Authentic Brands Group (ABG) are the first keynotes revealed for the Festival of Licensing Live Stage agenda, sponsored by Crunchyroll.

A month-long virtual celebration of the global licensing industry running from October 6-29, Festival of Licensing incorporates three regional events linked to the world’s biggest markets – Europe, Asia and the Americas, and culminates with the global C-suite and executive-level virtual conference, Licensing Leadership Summit. Festival of Licensing is organized and produced by the Global Licensing Group at Informa Markets.

Going live at 0900 BST on October 6, The Smiley Co., the French brand that’s been dedicated to the way we share happiness since the 1970s, will open the festival and kick off the event’s Europe content. Alibaba will take the centre stage for the first day of the Asia week. ABG will headline day one of the Americas week with insight into their unique business strategy that has been making business headlines thanks to a strong partnership with U.S. mall owner Simon Property Group; and Live Stage sponsor, Crunchyroll, will keynote the America’s second day of content with a lively discussion around anime, one of the hottest entertainment trends in pop culture right now.

Festival of Licensing will also include educational content from event sponsor Licensing International, the leading trade association for the global licensing industry, working to foster the growth and expansion of licensing around the world.

“To have businesses of this stature, who are globally known and respected throughout licensing and beyond, headlining on the Festival of Licensing Live Stage is phenomenal. We couldn’t have asked for more,” said Anna Knight, Vice President, Licensing, Informa Markets. “We have amazing regional sessions confirmed, as well, including fantastic panels. This is just the start. We have another four weeks to go and a ton more keynotes and content yet to announce. It’s going to be an incredible line up with some truly inspirational sessions and can’t-miss educational content.”

 

Week 1: October 6-8 – Europe, powered by Brand Licensing Europe

Tuesday 6 October 6, 9am BST

Keynote presentation: Putting Purpose into your Licensing Programme
Nicolas Loufrani, founder and CEO, The Smiley Company. Additional special guests to be announced.

 

Wednesday 7 October 7, 9am BST

Keynote panel: How the Sports Industry Swerved the Biggest Brand Disruption of Recent History

Joan Carrera Lopez, Senior Manager, Retail & CPG Licensing, Formula 1®; Tim Ellerton, Commercial Director, Team GB; + more panellists to be announced

 

On-demand sessions available from Tuesday, October 6, 9am BST, including:

What do Gamers Want?

Dan Amos, head of Esports, Difuzed. Additional panellists to be announced.
Moderator: Ben Roberts, Content Editor, EMEA, License Global

Building a Long-Term Programme: What do Licensors Need to Do?
Nikki Samuels, CEO, factory; Ruth Golightly, Head of Buying, Children’s Clothing, Asda/George; Ashley Holman, Managing Director, Riverside Brands; Gabrielle Sims, Licensing Director, FatFace
Moderator: Richard Pink, Managing Director, Pink Key Licensing

Week 2: October 14-15 – Asia, powered by Licensing Expo China and Licensing Expo Japan

 

Wednesday, October 14, 2pm CST

Keynote presentation: How Alibaba, China’s eCommerce Giant, Embraces Licensing
Alex Tsai, Head of Partnerships and Licensing, Americas and Europe, Alibaba/Alifish

 

On-demand sessions available from Wednesday 14 October 14, 2pm CST

 

Understanding China’s eCommerce Ecosystem for Licensing
Moderator: Sky Canaves, Editor, Content Commerce Insider. Additional panellists to be announced.

 

Week 3: October 20-22 – Americas, powered by Licensing Expo

 

Tuesday, October 20, 9am PST

Keynote presentation

Jarrod Weber, Chief Business Officer and President, Lifestyle, Authentic Brands Group

 

Wednesday, October 21, 9am PST

Keynote presentation: Anime 101: Breaking Down the Hottest Pop Culture Medium

John Leonhardt, Head of Consumer Products, Crunchyroll

Moderator: Amanda Cioletti, Event and Content Director, Licensing, Informa Markets

 

On-demand sessions available from Tuesday, October 20, 9am PST, including:

 

What do Licensees Want?
A broad look at the licensing landscape and unique business terms in light of COVID-19, unpredictable entertainment calendars, the current retail climate and the growth of e-commerce.

Moderator: Steven Heller, Founder, The Brand Liaison. Additional panellists to be announced.

 

Doing Business in Latin America: Trade Promotion and Export Assistance to U.S. Brands

Sandra Tinajero, Economic and Commercial Section, U.S. Embassy to Quito

 

What do Retailers Want in Latin America?
Hear from some major retailers in Latin America about what they look for when it comes to licensing.

Moderator: Dalia Benbassett, Vice President, Corporate Relations and Acquisitions, Tycoon Enterprises. Additional panellists to be announced.

 

Lightning on a Canvas: How Bob Ross Became an Icon of the New Generation

Cynthia Modders, President and Founder, Firefly Brand Management

 

Weeks 1-3 – On-demand session available from Tuesday, October 6, 9am BST

A series of sessions curated by industry trade association Licensing International will also be available to view on demand during all three regional weeks.

 

What you Need to Know to do Business in… (Series)

This series will include 15- to 20-minute on-demand sessions covering information on market size, local licensing and retail trends, business practices and much more, for the following regions:

  • Europe: France, Russia and Germany
  • Asia: Japan, China and India
  • Americas: Brazil and Mexico

Basics of Licensing (Series)

Licensing 101 on-demand sessions will be available to view in local languages, including English, French, German, Russian, Japanese, Chinese and Spanish.

 

Maura Regan, President, Licensing International: “We are again delighted to partner with the Global Licensing Group to provide best-in-class information and educational resources advancing the business of licensing for professionals in every market. Through our network of global representatives and associates, we’re preparing a slate of regionally focused content that will help executives new to the industry, as well as those looking to expand their business to new parts of the world. There truly will be something for everyone.”

Casio to Release Royal Air Force x G-SHOCK – GRAVITYMASTER

Rutika Malaviya
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Casio to Release Royal Air Force x G-SHOCK – GRAVITYMASTER

GRAVITYMASTER Timepiece
With Carbon Core Guard Structure
The second instalment from the bespoke collection as Official Partner to HM Armed Forces

Casio Computer Co., Ltd. today announced the Royal Air Force x G-SHOCK GRAVITYMASTER will be the second timepiece to be released as part of G-SHOCK’s partnership with the Ministry of Defence, in a deal brokered by IMG.

Casio to Release Royal Air Force x G-SHOCK – GRAVITYMASTER

G-SHOCK is an unbreakable timepiece built from a ‘Never Give Up’ philosophy that makes it perfectly equipped to support UK Servicemen – both on and off-duty – all over the world. G-SHOCK is already the watch of choice for many in the Armed Forces, and this limited-edition release further cements the partnership as an official licensee of the Ministry of Defence.

Designed in conjunction with the Royal Air Force, the watch has been built to accommodate the severe environments faced by pilots using a carbon core guard structure. This, combined with world-renowned G-SHOCK shock resistance, creates a structure that is highly vibration resistant. The bezel is made up of three layers of resin with carbon fiber inserts, with the top layer being semi-transparent to reveal the carbon material inside.

The special edition timepiece features design elements inspired by aviation, including the three buttons on the right side of the watch arranged in a way that makes them resemble a helicopter control stick while also contributing to ease of operation. Additionally, the stealth colourway is inspired by the Eurofighter Typhoon, designed to be difficult to distinguish in the sky during operations.

The GRAVITYMASTER model also features a Quad Sensor system which makes it possible to pack compass, altitude/barometer and temperature measurement capabilities along with an accelerometer that keeps track of step count, into a compact figuration. This makes it easy to keep tabs on the natural environment and to maintain logs of all activity for comprehensive flight mission support.

The timepiece features location and activity-tracking technology through the Quad Sensor system. As part of the Bluetooth® connectivity capabilities via the G-SHOCK Connected App, it is equipped with a special function within the app that provides a mission log, location indicator, auto altitude calibration and calories burned.

Specifications for Watch:

  • Shock resistant (G-SHOCK)
  • Vibration resistant
  • Double LED light
  • Mobile link (Wireless linking using Bluetooth®)
  • Digital compass
  • Altimeter
  • Barometer
  • Thermometer
  • Step count using a 3-axis acceleration sensor:
  • World time
  • Sunrise, sunset time display
  • 1/100-second stopwatch
  • Countdown timer
  • 5 daily alarms
  • Full auto-calendar (to year 2099)
  • 12/24-hour format
  • Approx. battery life: 2 years on CR2025

Endemol Shine’s Mr. Bean partners with Black White Orange in India

Rutika Malaviya
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Endemol Shine’s Mr. Bean partners with Black White Orange in India

Endemol Shine has signed a new brand licensing partnership of the long-running IP, Mr Bean, with the one of India’s leading brand licensing companies – Black White Orange Brands Pvt. Ltd.

Endemol Shine’s Mr. Bean partners with Black White Orange in India

The deal marks the first agency appointment for the iconic brand in India and will see the two companies work hand-in-hand to bring brand extension, creative ideation and merchandise to life.

Mr. Bean, a series that has been celebrated for delivering some of the most iconic moments in TV history with a broad and diverse audience across 200 territories, also marks its 30-year anniversary in 2020. The brand continues to entertain new audiences all around the world with success across global digital platforms, hitting a combined digital reach of more than 137 million fans.

Mr Bean has topped 11 billion lifetime views on YouTube alone and is one of Facebook’s biggest page globally, surpassing 98 million fans on the platform. The brand has also grown from the original live action series to the new animated show, which sees Mr. Bean and Teddy embark on new adventures together. Mr. Bean is produced by Tiger Aspect Productions.

With continuous global distribution of content, the new deal will see Black White Orange explore new and innovative brand licensing opportunities for Mr Bean in India, to drive growth in the ever-evolving market. The deal also represents Endemol Shine’s ambition to grow the licensing business in India.

Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, says; “Mr. Bean has a huge fan base in India and we are delighted to be partnering with Black White Orange to bring consumer products into this exciting new territory for the market.  Their creative approach to the brand and their knowledge and track record of delivering success in India makes them an ideal partner.”

Adds Mitali Desai, Co-Founder & COO, Black White Orange Brands Pvt. Ltd, “We are excited to have an iconic brand like Mr. Bean as part of our portfolio. It continues to receive love from audiences with an enormous digital footprint. With live action as well as animation content, the brand lends itself beautifully to various categories like apparel, novelty, consumables and more. We look forward to delivering creative brand licensing opportunities in the coming months.”

 

FoL Update: ViacomCBS sponsored Community & Wellbeing programme at FoL

Rutika Malaviya
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FoL Update: ViacomCBS sponsored Community & Wellbeing programme at FoL

FESTIVAL OF LICENSING UNVEILS COMMUNITY & WELLBEING PROGRAMME SPONSORED BY VIACOMCBS CONSUMER PRODUCTS

Festival of Licensing, the month-long virtual gathering in celebration of the global licensing industry taking place from 6-29 October, unveils its Community & Wellbeing programme today, sponsored by ViacomCBS Consumer Products.

ViacomCBS sponsored Community & Wellbeing programme at FoL

The online programme will feature three complementary elements:
  • Exclusive wellbeing sessions brought to you by ViacomCBS Consumer Products: 
    • Family Friendly Dance & Yoga – drawing from super popular Nick Jr. exercise videos, festival goers will be encouraged to take a break from the serious stuff to have fun and exercise with their kids.
    • Retro Workout Class – neon? Check. Headbands? Check. Then you’re ready for the Festival of Licensing retro workout. Featuring iconic MTV products in a high energy workout class, with a soundtrack that raises heart rates and celebrates the classic MTV of the 80s & 90s, the Festival retro workout will also showcase the ‘MTV MOVE’ pro-social initiative.
    • Self-Care – a self-care expert from the ViacomCBS Wellness studio will share easy tips on nutrition, sleep and exercise, as well as showcase some funny moments from iconic characters ‘practicing’ the same habits. The self-care session will end with a guided meditation and a welcome chance to unwind.
  • Business mentoring and advice clinics
    Festival goers can take advantage of in-region business mentoring and advice clinics offering legal, financial and career advice. Speed networking sessions will also be available to those looking for new job opportunities.
  • Global charity fundraiser in support of The Light Fund, Magic Wheelchair and Licensing International Small Business Global Grants Fund – a huge charity fundraiser involving the global licensing industry and beyond will launch very shortly – watch this space for details.
“We’re delighted to be working alongside ViacomCBS to bring valuable – and much needed – community and wellbeing content to Festival of Licensing attendees from all the over the world,” said Anna Knight, VP Global Licensing Group, Informa Markets.
“Surviving through Covid has been incredibly challenging for many – whether financially, physically or emotionally – and it’s important that Festival both acknowledges this and provides meaningful support where we can.”
Festival of Licensing runs online from 6-29 October 2020. Brands who are interested in exhibiting or sponsorship opportunities should visit www.festivaloflicensing.com. Free visitor registration is also open at www.festivaloflicensing.com.

Provoke A Smile With Perfetti Van Melle Masks

Rutika Malaviya
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Provoke A Smile With Perfetti Van Melle Masks

WHEN A SMILE IS HIDDEN, PROVOKE ONE WITH SWEETS AND COLOUR!

Perfetti Van Melle group, one of the sweetest groups in the world, is always ready to spread fun and color with its popular brands no matter what happens!

Provoke A Smile With Perfetti Van Melle Masks

In these challenging times, the brands are just perfect to cheer up the latest accessory in any outfit: an amazing fashionable collection of face masks has been developed with four of its most popular and international brands: Chupa Chups, Mentos, Smint and Airheads.

Perfetti Van Melle has teamed up with specialized and renown partners in Europe and the USA, companies that have all the official certificates to ensure the maximum safety of consumers. They have developed a stunning and eye catching range of face masks that caters to all tastes and ages, from the little ones to the most daring ones looking to stand out with this accessory.

Otso Sports is selling Chupa Chups and Smint designs online all around Europe. The company has perfectly captured the essence of both brands and offers an amazing range, perfect for any situation. https://otsosport.com

In the USA, Trevco has included original Chupa Chups and Mentos masks with surprising patterns on its offering at https://maskclub.com/

Still in the US, H3 Sportgear is spreading the good vibes of Airheads among international fast fashion retailers, with designs based on the playful essence of the Airheads brand.

Perfetti Van Melle face masks can help put a touch of sweet and color to your day.

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