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Discovery Consumer Products ties up with ASO to bring in a new line of Discovery Adventures items

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Discovery Consumer Products ties up with ASO to bring in a new line of Discovery Adventures items

Discovery Consumer Products has tied up with Academy Sports and Outdoors (ASO) to bring in a new line of Discovery Adventures items for outdoor travellers.

With the initial roll out featuring tents and sleeping bags for both kids and adults, the new lifestyle brand offers a full range of products, experiences and services.

“We are excited to partner with Discovery Adventures to provide our customers with new, quality products for their next outdoor adventure,” said Michelle Gloeckler, Academy Sports and Outdoors chief merchandising officer.

“This exciting line of products will make it easier for active minded families and outdoor enthusiasts to experience everything that nature has to offer at an everyday low price,” she added.

The new collection will come along with a new Discovery Adventures mobile app launched on March 30 that features useful tips for fending for oneself on any adventure or journey.

The app will feature weekly updates, news posts, outdoor VR, survival tips, essential tools and survival challenges.

The retail debut will also coincide with the launch of the new Discovery Adventures website and social platforms on Instagram and Facebook, creating an online destination for all things Discovery Adventure, featuring short form content, quizzes, interactive content, exclusive products and more.

 

DHX Media enters nine new broadcasting deals for Fangbone!

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DHX Media enters nine new broadcasting deals for Fangbone!

 

In a tie up with Steven Music, Cartoon Network has announced that a music album of the music company is on the cards. It will feature the show’s theme song as well as songs from the 120 episodes that have been telecast as yet.

The Emmy-nominated cartoon has featured guest appearances from musicians over the years including Nicki Minaj and Aimee Mann.

“I am so excited about this album that I hardly have the words,” the show’s creator Rebecca Sugar said in a statement.

“We poured our hearts into these songs and now they’re finally collected and stunningly re-mastered by our composers Aivi & Surrasshu, she added.”

The new album will be available for purchase in digital music stores, as well as on all major streaming platforms, June 2nd.

 

Abhishek Maheshwari to head Disney Media

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Abhishek Maheshwari to head Disney Media

Vijay Subramaniam, vice president – content & communication, Disney India has put in his papers having decided to call it a day at the organisation.

As the head of Disney Media he was in charge of all the Disney operated channels in India.Subramaniam joined Disney in 2007 as executive director, media networks. Before joining Disney he was sales director at MTV.

Subramaniam will be replaced by Abhishek Maheshwari who is currently serving as the vice president & head of the Consumer Products, Interactive & Corporate Strategy for Disney India.

Now, he would lead new strategic initiatives and transform the Media Networks business into the new digital world.

Abhishek Maheshwari joined the organisation in 2012 as vice-president and head, corporate strategy and business development. In 2014 he was upped as vice-president & head consumer products, corporate strategy and business development.

The media conglomerate also elevated Sanjeet Mehta as Head of Disney Consumer Products (DCP). He will now take care of the licensing and retail businesses.

Nevlana teams up with Discovery Kids; to show hit animated series in LatAm

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Nevlana teams up with Discovery Kids; to show hit animated series in LatAm

Starting this May, Corus Entertainment’s Nelvana, an international producer and distributor of children’s animated and live-action content, in a pact with Discovery Kids has decided to bring 26 hilarious episodes of its hit animated series The ZhuZhus to kids and families throughout Latin America and the Caribbean.

Under the new agreement, The ZhuZhus will soon be entertaining young viewers in Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Falkland Islands, French Guiana, Guatemala, Guyana, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Suriname, Uruguay, and Venezuela.

In addition, the company has completed a broadcast extension deal with Discovery Kids for Backyardigans ensuring that the CGI-animated series’ 80 episodes remain on-air in Latin America and the Caribbean.

“We are thrilled to work with a dynamic and world-class broadcast partner like Discovery Kids,” said Nelvana, president, Scott Dyer.

The ZhuZhus is based on the hugely-popular ZhuZhu pets toy line from St. Louis, Mo-based Cepia, the mastermind behind the irresistible and always-entertaining lifelike robotic hamsters that became a phenomenon when they were first introduced.

 The ZhuZhus will also begin airing in Caribbean nations like Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Bermuda, British Virgin Islands, Cayman Islands, Cuba, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Netherland Antilles, Puerto Rico, St. Lucia, St. Kitts and Nevis, St. Vincent and Grenadines, Trinidad and Tobago, Turks and Caicos Islands, and the US Virgin Islands this spring.

 

 

Kellogg’s teams up with Uniqlo to bring out a collection of t-shirts

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Kellogg’s teams up with Uniqlo to bring out a collection of t-shirts

Kellogg’s has joined forces with specialty retailer Uniqlo to develop and unleash a collection of graphic t-shirts featuring Kellogg’s vintage characters.

The new men’s t-shirt collection will highlight four different brand mascots that would include Frosted Flakes’ Tony the Tiger, Froot Loops’ Toucan Sam, Coco Pops’ Coco and Sugar Smacks’ Smaxey.

The Kellogg’s-branded t-shirts will be available in Uniqlo stores and online at Uniqlo.com through August.

Uniqlo currently operates more than 1,800 stores across 19 countries.

 

Contract Advertising appoints Tanvi Jain as Sr. Vice President

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Contract Advertising appoints Tanvi Jain as Sr. Vice President

Contract Advertising has selected Tanvi Jain as the senior vice president and head for their digital division – iContract.

Commenting on the appointment, Rana Barua, CEO, Contract Advertising says, “Tanvi joins iContract, when we are stepping up our growth ambition and have laid out clear plans for both digital and integrated growth. Her impressive work and experience will help in growing iContract’s digital offerings to its clients across all markets. We look forward to a seamless integration of our creative vision to offer the best value proposition to our clients.”

On her part, Tanvi will be responsible for managing and growing iContract digital offering to clients across all markets. Presently, she will be based in Mumbai.

Tanvi moves in from Dentsu Webchutney where she was heading the Delhi branch. Prior to that, she has led the digital brand strategy and implementation for multiple clients such as Airtel, Canon, Hitachi, Adidas, Coca Cola, DS Group, IndusInd Bank, ICICI, Beiersdorf ME and more.

Contract, a member of the JWT/WPP network is an integrated and independent communications company that specialises in four practices like advertising, consulting, design and digital.

 

ASCI issues guidelines to protect consumers’ interest

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ASCI issues guidelines to protect consumers’ interest

While informing celebrities and advertisers to refrain from endorsing misleading advertisements, the Advertising Standards Council of India (ASCI) has issued a set of guidelines to protect consumers’ interests.

At a time when the Consumer Affairs Ministry is wanting to review the Consumer Protection Act and may insert a provision to deal with misleading advertisements featuring celebrities, these guidelines by ASCI could serve as a good reference for advertisers.

For the purpose of this guideline, Celebrities are those people who are from the field of entertainment and sports and would also include other well-known personalities like doctors, authors, activists, educationists, etc. who get compensated for appearing in advertising.

All advertisements featuring celebrities should ensure that it does not violate any of the ASCI code in letter and spirit. Celebrities are expected to have adequate knowledge of these codes and it is the duty of the advertiser and the agency to make sure that the celebrity they wish to engage with is briefed of the guidelines.

Celebrities should do due diligence to ensure that all description, claims and comparisons made in the advertisements they appear in or endorse are capable of being objectively ascertained and capable of substantiation and should not mislead or appear deceptive.

They should not participate in any advertisement of a product or treatment or remedy that is prohibited for advertising under:

The Drugs & Magic Remedies (Objectionable Advertisements) Act 1954 as updated from time to time or The Drugs & Cosmetic Act 1940 and Rules 1945: (Schedule J) as updated from time to time or a product which by law requires a health warning, “…..is injurious to health” on its packaging or advertisement.

 

Nestlé India teams up with Google and Paytm Mall to roll out a new promotion

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Nestlé India teams up with Google and Paytm Mall to roll out a new promotion

In a collaboration of its kind, Nestlé India has teamed up with Google and Paytm Mall to roll out a new promotion for the launch of the new variants of Maggi noodles.

The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided.

Inspired by regional cuisines, Maggi Masalas will cater to distinctive local tastes with signature herbs and spices.

In a press release, Suresh Narayanan, chairman and managing director, Nestlé India said, “At Nestlé, we constantly use platforms and technology to deliver differentiated brand experiences.

We are confident that our consumers, who have always demonstrated an unconditional love for their favourite MAGGI Noodles, will be excited with this association.

I am thankful to both our partners who are leaders in their respective areas for this association to provide consumers with a unique and innovative experience that is a win-win for all.”

The innovative association with Google allows users to key in ‘Meri Maggi’ in the search bar and be presented with eight options of Maggi Masalas of India variants.

The user has to then choose four out of the eight options displayed and submit their vote. Upon submission of the vote, not only will the user become eligible to participate in the contest to win the masalas of India goodie box, but can also pre-book the yet to be launched Maggi Masalas of India noodles, exclusively through Paytm and Paytm Mall.

Paytm Mall has created a special Maggi brand store to sell the Maggi masalas of India box from April 22. The company has also launched a campaign called Catch the Maggi Train in which four new flavour packs will appear as icons forming a train on Paytm and the Paytm Mall app.

Consumers who will click on the train icons and buy the product will be gratified with exclusive cash-backs on their purchase.

Licensing conference ends on a successful note

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Licensing conference ends on a successful note

The Licensing conference that was organised by Licensing Corner at CBME INDIA on 11th April turned out to be a great success.

Earlier during the day, stall-by-stall information was passed on giving people information about the conference. Hearing about the same, a lot of people managing the stalls looked enthusiastic to attend the meet.

Held between 3 to 6pm, the conference hall was full with enthusiasts who eagerly wanted to know all about the licensing world today.

The main topic of the conference was information about the Indian IP laws that was presented in a theatrical way by Safir Anand in ‘Scary Tales to Fairy Tales’.

This was followed by a panel discussion in which industry leaders discussed on ‘Licensors expectations from Licensees in India.

Eminent people who took part in the panel discussion were Ishmeet Singh – Country Head, Mattel Toys India,  Rajiv Chilaka – Founder & CEO, GreenGold Animation Pvt Ltd.Studio (Chota Bheem), Rohit Sobti – Co-Founder & CEO – Brand Monk Licensing LLP and Vishal Khanna – CMO – Midas International.

The discussions provided the insights into how manufacturers can evaluate the properties & products they can create to foster their business with due consideration of what the licensor is expecting from them.

The panelists also talked on how does a licensee evaluate properties, the parameter utilized by licensors to evaluate licensees, negotiating a licensing agreement and retail & distribution exposure. The entire proceeding was moderated by Rutika Malaviya, editor-in-chief – Licensing Corner.

All in all, the conference was very successful. Coming out of the conference hall, an attendee was all praise about the conference. Thanks to Licensing Corner for passing out a lot of know-how about the licensing industry, he said. The attendee later confided that it was her good luck that she attended the conference because she got a sea lot of information.

Compulsion Games Inc. retains Striker Entertainment as licensing agency

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Compulsion Games Inc. retains Striker Entertainment as licensing agency

Compulsion Games Inc. has retained Striker Entertainment to act as the worldwide licensing agency on behalf of their video game We Happy Few.

The video game is the tale of a plucky bunch of moderately terrible people trying to escape from a lifetime of cheerful denial.

Set in a drug-fueled, retro-futuristic city in an alternative 1960s England, the player must blend in with the city’s other inhabitants, who have their own set of not-so-normal rules, to survive and escape.

Currently announced for Xbox One, Windows, Mac and Linux, We Happy Few is available on Microsoft Game Preview, Steam Early Access and GOG.com Games in Development, with a final release date yet to be announced.

Guillaume Provost, President of Compulsion Games, remarked, “Striker is one of those rare groups that instantly understood why the international community has been raving about We Happy Few, and saw its potential at an early stage. They are no nonsense, great communicators and we’re excited to see what we can build together.”

Russell Binder, President of Striker Entertainment said, “Groundbreaking, distinctive, captivating, and uniquely artistic, are words that don’t do this game the justice it deserves. We believe that Compulsion’sWe Happy Few lends itself to a fantastic program tailored to gamers and collectors alike.”

Striker has already secured several licensees for We Happy Few, including McFarlane for action figures and construction sets; Spirit Halloween for costumes, masks, and prop weapons; and Gold Label for print-on-demand soft goods. Products should be available later this year.

 

 

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