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ProSiebenSat.1 Licensing adds internationally successful licensed show Maggie & Bianca Fashion Friends

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ProSiebenSat.1 Licensing adds internationally successful licensed show Maggie & Bianca Fashion Friends

ProSiebenSat.1 Licensing has added another internationally successful licensed show namely Rainbow’s new series “Maggie & Bianca Fashion Friends” for the core target group of children between 8 to 12.

Maggie & Bianca Fashion Friends is the new live action dramedy that tells the story of two teenagers who share a passion for fashion and music.

Maggie is an ordinary American girl who dreams of becoming the world’s greatest fashion designer. She gets her chance on her 16th birthday, when she becomes the youngest contestant ever to win a two-year scholarship at the prestigious Milan Fashion Academy.

There she meets Bianca, a self-proclaimed Italian ‘princess’ and together they discover secrets that will change their lives forever!

The license agreement between the ProSiebenSat.1 Group’s licensing company and Rainbow S.r.L covers the German-speaking region.

Maggie & Bianca Fashion Friends is a live action drama/comedy that has been broadcast daily on Rai Gulp, an Italian TV channel for children, since August 29, 2016.

The second season, broadcast since January came out with excellent ratings and drew up to 305,000 viewers.

In Germany, broadcasting will start on the Disney Channel in June 2017. Two seasons with 26 30-minute episodes each are already available and the third season is currently in production.

Maggie & Bianca Fashion Friends also has its own YouTube channel and Instagram, Facebook and Twitter accounts, whilst the German website will launch shortly before the show’s TV debut.

Simba Toys is the master toy partner, offering an extensive toy range for the new series.

Toy Industry Association renames itself; comes out with a new mission statement

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Toy Industry Association renames itself; comes out with a new mission statement
The Toy Industry Association has renamed itself as the Toy Association and has come out with a new mission statement.

As part of the organization’s new mission statement to be ‘a unifying force for members’ creativity, responsibility and global success, advocating for their needs and championing the benefits of play,’ the said Association has raised its platform globally in order to advocate for its members’ businesses in North America and in a host of international markets.

The Toy Association has also extended its core services and expanded into new ventures including Play Fair a kid and family business-to-consumer event; ShopToys365.com, a business-to-business digital marketplace for toy retailers and suppliers and the Genius of Play, a consumer-focused initiative that encourages families to make time for play by educating participants about healthy childhood development.

Additionally, the Association will also continue to collaborate with international toy associations, foreign governments and national standards bodies to advance toy safety and align global standards.

The organisation currently sustains the Canadian Toy Association; acts as secretariat for both the International Council of Toy Industries and the International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s ASTM F963 toy safety standard.

The Toy Association will also re-launch its digital presence with a new mobile-first website.

Commenting on the same, Steve Pasierb, president and chief executive, The Toy Association said, “The Toy Association’s members are the ‘North Star’ of our new strategic direction, assuring that everything we do is about them and their business success.”

The Toy Industry Association has renamed itself as the Toy Association and has come out with a new mission statement

As part of the organization’s new mission statement to be ‘a unifying force for members’ creativity, responsibility and global success, advocating for their needs and championing the benefits of play,’ the said Association has raised its platform globally in order to advocate for its members’ businesses in North America and in a host of international markets.

The Toy Association has also extended its core services and expanded into new ventures including Play Fair a kid and family business-to-consumer event; ShopToys365.com, a business-to-business digital marketplace for toy retailers and suppliers and the Genius of Play, a consumer-focused initiative that encourages families to make time for play by educating participants about healthy childhood development.

Additionally, the Association will also continue to collaborate with international toy associations, foreign governments and national standards bodies to advance toy safety and align global standards.

The organisation currently sustains the Canadian Toy Association; acts as secretariat for both the International Council of Toy Industries and the International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s ASTM F963 toy safety standard.

The Toy Association will also re-launch its digital presence with a new mobile-first website.

Commenting on the same, Steve Pasierb, president and chief executive, The Toy Association said, “The Toy Association’s members are the ‘North Star’ of our new strategic direction, assuring that everything we do is about them and their business success.”

 

 

Fast & Furious consumer products programme launched

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Fast & Furious consumer products programme launched

In an unique endeavour, Universal Brand Development has given hand to the launch of its Fast & Furious consumer products programme through a series of events and activations at retailers in the UK.
Coinciding with the theatrical release of the eighth chapter of The Fast & Furious saga, visitors to Toys “R” Us in Leeds, Peterborough, Oldbury and Ipswich were invited into Dom Toretto’s Garage, a unique experiential store-in-store concept where they were able to create their own high-octane Fast & Furious-inspired action scenes using global master toy licensee Mattel’s Fast & Furious filmmaker App.

The app allows younger fans of the franchise to sit on the director’s chair and record their own Fast & Furious clips using Mattel’s Fast & Furious Street scenes, play sets and die-cast vehicles.

It comes with everything needed to recreate the magic of the big screen including the ability to add cool special FX, sound effects and even original music backtracks ensuring a complete immersive brand experience.

“The Fast & Furious toy line really captures the excitement of the movie” said Wendy Hill, Brand Activation Director for Mattel. “The modern designs coupled with our investment in the Fast & Furious Filmmaker App provides boys aged 6-11 years with a highly interactive introduction to this blockbuster movie franchise,” he added.

Dom Toretto’s Garage will visit Toys “R” Us in Brent Cross, London on 23 April and further to the success of this programme, Universal Brand Development now plans to extend the consumer experience in partnership with other retailers later this year.

Also out on the road is the The Fate of the Furious Pop Up Shop. Developed in association with Universal Pictures, a highly visual upturned Fast & Furious stunt vehicle is currently making pit stops at six major shopping malls and mainline train stations across the UK, spending four days at each location.

The retail pop up sits neatly alongside the stunt ready to respond to the ever-growing consumer demand for official Fast & Furious merchandise and the increased footfall that these show stopping events generate.

The UK consumer products roll out also includes Jada Toys that has launched a line of die cast vehicles.

Targeting adult fans, Underground Toys are on board with a range of collectibles, award winning Thumbs Up take the license for adult gift, industry stalwart Pyramid has just released a line of posters and Somberbond has inked a deal for apparel.

 

Zeven bags licensing rights of ICC merchandise

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Zeven bags licensing rights of ICC merchandise

In a contract spanning four years, sportswear brand Zeven has bagged the licensing rights of merchandise of the International Cricket Council (ICC) in 23 key markets including India.

Zeven is jointly owned by tennis star Mahesh Bhupathi and former Nike country head Hemachandra Javeri.

“There exists huge opportunity to develop cricket-inspired lifestyle merchandise like in football and in tennis,” said Bhupathi.

“There is a big gap between exorbitantly priced authentic replicas and cheap counterfeits. Zeven will service this need with our reasonably priced offerings at great quality,” he added.

The contract gives the sportswear brand the exclusive licence rights for apparel, accessories and select footwear, including replicas and lifestyle ranges of ICC.

Going forward, Zeven will rope in iconic cricketers-turned-businessmen, whose names are yet to be disclosed, to build the business in markets like Sri Lanka and Pakistan. The merchandise will also sport Zeven logo except in the case of replicas.

Though the financial details of the transaction are not disclosed, the deal is expected to deliver almost one-fifth of Zeven’s revenues projected at Rs 250 crore in the next four years up from about Rs 30 crore estimated in the current year.

The co-founders Bhupathi and Javeri, along with a couple of investors have invested Rs 50 crore into the company already with plans for a fresh round of fund-raising from institutional investors in the future.

In its second year of operations, Zeven is ramping up distribution mostly through modern retail channels and multi-brand outlets, though it would operate flagship exclusive stores in the top six metros.

It may be interesting to note that Zeven has bagged the non-exclusive rights for some other markets like the US which has more than 2,500 active cricket clubs.

 

DHX Brands ties up with Royal Horticultural Society to create a series of activities

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DHX Brands ties up with Royal Horticultural Society to create a series of activities

DHX Brands has tied up with the Royal Horticultural Society to create a series of activities celebrating the 10th anniversary of the CBeebies’ series ‘In the Night Garden’.

The activities, titled Ten Years of Magical Journeys, will comprise of paper trails at all four RHS gardens throughout the U.K. and will allow children to skip around with Igglepiggle’s friends in imaginative play. It will also include an augmented reality app, which will enable patrons to see the characters come to life along the trail.

Additionally, at the RHS Garden, Wisley there will be a special In the Night Garden zone which will allow kids to participate in themed gardening activities such as decorate plant pots and sow seeds as well as take home a goodie bag. The Garden will also offer Upsy Daisy yoga sessions, musical activities and sensory story time sessions.

“We are very excited to launch our new collaboration with ‘In the Night Garden’ this summer,” says Alexis Pym, education and learning manager, RHS Garden Wisley. “Young families are a key audience for us, and we’re always looking for new ways to give them opportunities to have a magical time at our gardens. In all four of our gardens, children aged 1 to 4 will be able to enjoy imaginative play by following planned trails to find their favorite characters and take part in fun activities along the way. Additionally, the dedicated ‘In the Night Garden’ zone at our first ever Family Gardening Show at RHS Garden Wisley this year will ensure that our young guests experience hours of fun.”

The “Ten Years of Magical Journeys” activities will take place from May 1 to June 30 at RHS Garden Wisley in Surrey, RHS Garden Roosemoor in Devon, RHS Garden Harlow Carr in North Yorkshire and RHS Garden Hyde Hall in Essex. The Family Gardening Show at RHS Garden Wisley will take place from June 1 to 4.

 

Sambro seeks record attendance at two-day trade meet

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Sambro seeks record attendance at two-day trade meet

As deal seeking buyers from the UK and overseas prepare to converge at its HQ in May, licensed kids’ CP supplier Sambro is seeking at a record level of attendance to its two-day trade event this year. The trade event will be held at the company’s head office in Bury, Greater Manchester on 10th and 11th May.

Carl Woodthorpe, Operations Director at Sambro and organiser of the trade event, said, “This year we are expecting a record number of visitors to attend our show. The trade show is popular with both UK and overseas buyers due to the sheer volume of exhibitors and exclusive show only deals available over the two days. We really urge buyers to register early for the event to take full advantage of this exclusive event.”

Sambro has welcomed buyers from across the UK and Europe to take advantage of not only seasonal and clearance deals from Sambro but from other manufacturers and wholesalers of licensed and unlicensed consumer goods.

Since its launch, the company has seen an increase in European buyers attending the two-day event. Sambro has long had a great reputation overseas, holding many international character licenses and distributing across the whole of Europe and indeed the world.

The 20 showroom event will play host to GBC, Trendmania, Ostoy, Add trading, Debut Trading, Hermanex, Grant & Bowman, Unistock, CK Wholesale Supplies, Brennan Atkinson, Singleton Trading, Toi Toys, Direct Worldwide, Branded Toys Stocklots, Heathside Trading, Savvy Stocklots, Fernway Ltd, Grandi Giochi, CPA Toy Group, and of course Sambro’s own showroom.

Buyers can get exclusive deals across toys, arts and crafts, gadgets, stationery, plush, housewares, textiles, cookware, giftware, stationery, bags, luggage and much much more. Complimentary food and drink will be available throughout the event courtesy of Cardinal Maritime.

Lawless Entertainment is worldwide representative of I Love Las Vegas brand

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Lawless Entertainment is worldwide representative of I Love Las Vegas brand

Lawless Entertainment has been appointed as the worldwide (except North America) representatives for licensing, merchandising and publishing for the I Love Las Vegas brand.

The iconic I Love LasVegas  brand is already established within the Las Vegas marketplace throughout the Las Vegas Strip. Existing merchandise covers a broad selection of categories including apparel for adults, children and infants; accessories including phone and tablet covers, golf accessories, games, mugs, shot glasses and much more. All categories are available for licensing and merchandising.

The Entertainment company will further promote and market the existing brand recognition as well as the allure of Las Vegas worldwide to establish the brand on an international basis.  Lawless is seeking out licensing deals, as well as direct to retail opportunities with retailers throughout the world.

Alex Nicole, Brand Ambassador of the I Love Las Vegas brand said, “We are excited to work with Lawless Entertainment not only because of their professional expertise and successful experience in the licensing industry, but because they also have a complete understanding of our international audience and our company’s global vision.”

This brand has already proven itself to be an iconic and remarkable success,” averred Cathy Malatesta, President of Lawless Entertainment.“We are thrilled to work with Ray and Alex Nicole to further introduce this top destination brand to the worldwide marketplace,” she added.

 

 

V&A Enterprises ties up with ZenWorks Co.

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V&A Enterprises ties up with ZenWorks Co.

In its zest to develop new licensing opportunities for the Victoria and Albert Museum in Japan, V&A Enterprises has tied up with ZenWorks Co. and Brandog Co.

“Our well established business demonstrates the V&A brand and incredible archives are of great interest to the Japanese,” says Lauren Sizeland, head, business development and licensing, V&A Enterprises.

“We are very excited to be working with ZenWorks and Brandog and confident their combined knowledge and experience will help us expand our activity in Japan.”

Both ZenWorks and Brandog will aim to secure licensing partners across a number of categories including apparel, home interior, personal fashion accessories and home décor.

Furthermore, both companies will showcase the V&A Museum to potential partners at Licensing Expo Japan, April 26-28, at Tokyo Big Sight.

The new partners for the programme will also join the V&A’s existing program in Japan which includes licensees Arakawa for nightwear and lingerie; East for museum retail and exhibition ranges; Itochu for LeSportsac bags; Kuwayama for jewelry; Nikko for ceramics; Romance Kosugi for bed linens; Salonge for aprons and home textiles; and Sony Music Communications for “David Bowie is” exhibition products.

Lorac to launch prestigious make up collection in May

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Lorac to launch prestigious make up collection in May

LA based Lorac Los Angeles will launch a limited edition of its prestigious ‘Pirates of the Caribbean: Dead Men Tell No Tales’ collection.

This marks the brand’s first-ever collaboration with Disney. The launch precedes the film’s releasethat is scheduled on May 26.

The collection features a PRO Eye Shadow Palette, Color Source Cheek Palette and six MOD Crème Dual Ended Lip Colours with shade names packaging and colour choices inspired by the film.

“Developing a line for Pirates of the Caribbean allows us to further cement LORAC’s Hollywood roots in a unique way. As part of the brand’s modernization, we are embracing our LA heritage with fresh and fun new product collections and this collaboration is the perfect opportunity to showcase our brand values and creativity,” said Besty Hamlett, chief creative officer of LORAC.

The PRO Eye Shadow Palette and Color Source Cheek Palette feature cosmic packaging inspired by the mystical journey of the film. The Palette features exclusive compass artwork on the exterior cover and opens to reveal 18 brand-new PRO-formula eye shadows and a deluxe mini Front of the Line PRO Eye Pencil in black – everything fans need to achieve the perfect smokey eye, inspired by Captain Jack Sparrow.

The limited edition collection will be available exclusively on loraccosmetics.com/pirates from April 14 to 16 and at ULTA, Kohl’s and other fine retailers on April 16th while supplies last.

Fashion retailer M&Co bolsters Nurture Rights’ Dinosaur Roar! Collection

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Fashion retailer M&Co bolsters Nurture Rights’ Dinosaur Roar! Collection

Nurture Rights has announced that fashion retailer M&Co is bolstering its Dinosaur Roar! collection with a new range for children for AW. Made by Fashion UK for the retailer, the collection will offer fans nightwear, daywear and accessories.

“We are delighted to see our Dinosaur Roar! apparel range doing so well and outperforming other licensed brands in store and online,” informed Nick Barrington, MD of Nurture Rights.

“Sales in the first two weeks have been incredibly strong and we expect to see even better numbers once the full range rolls out later this month. Feedback from customers has been exceptional,” he continued.

M&Co’s new line will be available in its stores across the UK, as well as online from September 2017.

It has also been declared that a percentage of every sale will be donated to the Natural History Museum.

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