Tuesday, February 24, 2026
spot_img
Home Blog Page 254

McDonald partners with Nintendo to bring in Happy Meal toys

licensing
-
0
McDonald partners with Nintendo to bring in Happy Meal toys

McDonald has partnered with Nintendo to develop characters from the iconic video game series appear as Happy Meal toys between April 26 and May 22 in restaurants across the US.

The promotion comes at a time that coincides with the launch of Mario Kart 8 Deluxe on Nintendo Switch, an update to the Wii U game which has been showered with praise from critics and will be available worldwide tomorrow.

“Nintendo is always looking for ways to expand its brand, and a partnership with the family-friendly McDonald’s restaurants felt like a great fit,” said Doug Bowser, SVP of sales and marketing at Nintendo US. Like Mario, Happy Meals are something both kids and parents grew up with.”

Each of the toys, that includes Mario, Luigi, Princess Peach, Bowser, Yoshi, a Red Koopa Shell, a 1-Up Mushroom and Invincible Mario boast a special function. For example, a translucent Mario lights up in different colours.

This new launch is sure to trigger nostalgia in fans that grew up with Nintendo as the game company had earlier partnered with McDonald’s back in 1991 for the launch of Super Mario World.

 

Freedom Tree brings out new line of ceramic dinnerware for Mumbaikars

licensing
-
0
Freedom Tree brings out new line of ceramic dinnerware for Mumbaikars

Any good hostess will relate that the easiest way to decorate a dinner spread is to bring out some beautiful tableware.

Going beyond traditional floral china or the plain white every day dinnerware is Freedom Tree’s new line of ceramic dinnerware called Mombaye.

Available in a sophisticated palette of white and black, this eye-catching collection of tableware features hand-painted representations of Mumbai’s iconic architecture.

“Landmarks are captured and transformed in a way that is appropriate for textile, ceramic or wood. Our ceramic dinnerware collection, Mombaye, has a representation of the rose windows at Crawford market, the ubiquitous high rises in the financial district, the decorative grills of Mahim as well as the sense of sun and sea in the palms and the sun drawing,” says designer Latika Khosla about the black and white architectural motifs on her collection that also features a stroke of peach.

Her beautiful  graphic designs toe the line between comfortably laid-back and arrestingly artistic that encompasses everything from bowls to plates and mugs to trays.

A must-have for Mumbai homes.

Khosla will soon be out with a similar line inspired by Goa.

 

 

 

Sarah Todd turns to designing kitchenware

licensing
-
0
Sarah Todd turns to designing kitchenware

MasterChef Australia, Season 6 contestant Sarah Todd has added yet another feather to her hat. The celebrity chef has designed a line of kitchenware in association with home brand Cottons and Satins.

Sarah is also a model, author of a book named The Model Kitchen and a restaurateur-chef by profession.

Her collection stems from the chef’s hidden love for stunning handmade ceramics and delicate soft furnishings for her kitchen. She believes in making the meal look just as beautiful was the starting point for this collaboration.

The collection comprises of kitchenware and soft linens that come in three distinct stories viz Monochrome, Indigo and Garden Party.

You can get your hands on sets of ceramics, table mats, napkins, table covers, runners, tea towels, aprons and more.

The Monochrome and Indigo stories are contemporary and minimal with elements such as dots, lines and the gingko leaf motif in grey and blue colour palettes.

On the other hand, the Garden Party story comes as bright contrast and uses vibrant colours and floral motifs. Gold foiling, frayed edges and beading add character and finishing to the products made in cotton and cotton-linen.

 

 

Jack up in licensing programme of The Emoji Movie

licensing
-
0
Jack up in licensing programme of The Emoji Movie

 

 

Sony Pictures Animations’ The Emoji Movie continues to grow with J&M Brands introducing a number of partners covering all categories, the licensing programme 

With having got a great response already from both retailers and licensees, this blockbuster movie is receiving massive interest.

“We’ve been overwhelmed by the interest for The Emoji Movie,” said Jannienke Mulder, Owner and MD of J&M Brands.

“In just a short amount of time we’ve signed many licensees for a wide range of products, and we are more than exited to work with all of these partners on a brand that we have been so passionate about since the very start,” she added.

The new partners include, TM Essentials (Arts & Crafts), Aymax (Bedding and Home Deco), Frajodis (Colouring and Activity), Funny Products (Sticker Sets), Global Industry (Storage, Inflatables, Lighting and Gift), Hallmark (Greeting Cards and Calendars), Hoomark for Gift Wrapping), Little Concepts (Hair Accessories and Jewellery), Mepal (Lunch Boxes and Travel Mugs), Speelgoedland (Toy related products and Games), TBL (Clocks and Watches), Top Brands (Personal Care), Van Der Erve (Apparel), Publisher De Leeuw (Publishing), Stationery Team Europe (large Stationery Line including Back to School and Bags).

The products will be available from July 2017 at retailers throughout the Benelux.

 

MGAE set to reveal details of global licensing programme

licensing
-
0
MGAE set to reveal details of global licensing programme

MGA Entertainment, Inc. (MGAE), the world’s leading privately held toy company, has decided to unwrap details of the new global licensing program for its hugely successful doll line which has fast become a phenomenon, L.O.L. Surprise! at this year’s Licensing Expo.

After taking the retail market by storm since its launch this past December, MGAE is creating a plethora of innovative, fresh licensed products emanating from the L.O.L. Surprise! toy line slated to hit retail stores in 2018.

MGAE’s licensing program, focusing on the interests and passions of girls will encompass unique products that spotlight the adorable but fierce, fashion-forward dolls who come packaged in multi-layered balls that, when unwrapped, reveal various accessories for the doll found at its core.

MGAE will extend its substantial support of the toy line to the launch of the licensing program, implementing a comprehensive traditional and digital marketing strategy, including advertising, public relations and influencer campaigns, national promotional partnerships and retail promotions.

This winning combination of engaging dolls, fashionable accessories and the excitement of discovery have led L.O.L. Surprise! to experience virtual sell-outs as it launched in several markets around the world and, subsequently, created an after-market sales frenzy.

According to The NPD Group, L.O.L. Surprise Dolls Assortment was the #1 item YTD and #3 Growth Property in Playset Dolls and Collectibles.

“We are delighted by the public’s passionate response to these amazingly engaging dolls,” said MGAE’s Head of Global Licensing Juli Boylan.

“In developing the global licensing program, we have a seemingly limitless opportunity to engage potential partners in every key product category – from apparel and accessories to publishing and stationery – buoyed by the phenomenal consumer response to L.O.L. Surprise! and the continuing success with major retailers including Toys”R”Us, Walmart, Target and Amazon.  L.O.L. Surprise! is a truly innovative toy and we have an equally impressive licensing program,” he added.

MGAE has developed a style guide as innovative as its L.O.L Surprise! toy line from its ball full of surprises packed with personality, utilizing the Clubs as themes and incorporating fun phrases and emoji’s including character art, graphics, badges/Icons, patterns and borders.

 

Zolan Kids is 40 years old; plans social licensing campaign

licensing
-
0
Zolan Kids is 40 years old; plans social licensing campaign

Zolan kids will be 40 years old this year. This classic American brand first appeared in 1977 at the South Bend Collectibles show becoming one of the most important children’s art brands in collectibles.

With a 40-year licensing history, Zolan now celebrates an Artist’s legacy for its contribution to capturing the spirit and soul of early childhood.  In transferring these feelings and memories, the company remembers the serendipity of this age and the reason this Brand is considered a nostalgic heritage brand.

Zolan’s ‘Heartland America’ painting was chosen to represent the 40 years in licensing symbolizing the idea that children become young adults and that these feelings of love, wonder and innocence felt as children are embedded into our memories.

Most of all ‘Heartland America’ embodies the Brand’s stability, captures Zolan’s deep spirituality and represent the love for his Mid-western roots.

To mark the anniversary of this brand in 2017, the Zolan Agency is expanding Zolan’s co brand partnerships with America’s iconic brands together with the Social Licensing for kids, the heart of Zolan’s core belief.

With the support of Dr. Luisella Magnani, the atmospheres of Zolan were created in some of the hospital rooms at the Varese Pediatric hospital in Italy positively influencing the palliative care of children in pain.  The newest project expands to the Pediatric Intensive care unit in Padua, Italy.

With the success of these hospital projects, the Zolan Company hopes to open doors to other social licensing projects and as well contributes through Social fundraising with a new initiative called FashionZ, a programme to be launched in 2017.

Other plans are being formed for a new campaign in 2018, Go Zolan America sharing the artwork of Zolan in a traveling Museum throughout the USA

ALG teams up with punk rock singer Iggy Pop

licensing
-
0
ALG teams up with punk rock singer Iggy Pop

Artist Legacy Group (ALG) has teamed up with punk rock singer Iggy Pop for a new, global brand management initiative.

“Iggy Pop is punk rock personified and a perfect fit for brands looking to add authentic edge to their product lines and advertising campaigns,” said Ashley Austin, CEO of ALG.

“He is an unstoppable creative force and it is a privilege to be working alongside him to identify innovative initiatives that cement his status as a global icon,” he added.

As part of the deal, ALG will spearhead new license extension opportunities for Iggy Pop’s name and likeness across a variety of product categories. Moreover, the company will also build upon Pop’s track record of working with brand partners.

 

Media I.M taps Evolution to take care of licensing and promotion rights of Sunny Bunnies

licensing
-
0
Media I.M taps Evolution to take care of licensing and promotion rights of Sunny Bunnies

Media I.M has taken the services of Evolution Management Group to represent the licensing and promotions rights for animation show Sunny Bunnies.

Evolution happens to be worldwide licensors that takes care of distribution of the gender-neutral, novelty brand of toys, footwear, gifts and other products across all consumer channels within the international market.

With the deal in place, Evolution will expand the content into a variety of licensed products for kids, including apparel, accessories, publishing, toys, food and more.

Additionally, the company will also manage promotions and marketing alliances in the region.

“We are very excited to be working with such an experienced group of executives at Media I.M. and the talented animation team at Digital Light Studios on this fun and engaging series,” said Travis Rutherford, president of licensing and retail at Evolution.

“We expect a significant consumer products program to be deployed in the North American market beginning with core categories available at select retailers in spring 2018. Our carefully constructed brand expansion strategy will build Sunny Bunnies into one of the premiere children’s TV franchises,” he added.

Disney Junior and Disney Channel have licensed the Sunny Bunnies series, ensuring that the show will have a broad reach of three to six-year-olds across the US.

Cartoon Network working on reaching Ben 10 across multiple platforms

licensing
-
0
Cartoon Network working on reaching Ben 10 across multiple platforms

Cartoon Network is working on expanding the reach of Ben 10 across multiple platforms and into more Australian and New Zealand homes this month.

Robi Stanton, Turner’s general manager for Australia, New Zealand and Pacific, said that Ben 10 has always been big but these deals catapult the series to new heights.

“It returned to screens in this region in late 2016 and reminded us of the show’s fun and adventure. With these distribution deals now in place, Ben Tennyson, along with his sister Gwen and Grandpa Max is all set to entertain even more kids and families than ever before.”

Through new free-to-air partnerships with 9Go! and TVNZ2, the move will complement Cartoon Network’s existing distribution on pay-TV and SVOD platforms, including c.Ben 10 is also available through the Cartoon Network Watch and Play app.

Expectations are now high for the launch of the full collection of Ben 10 toys ahead of its June debut.

Cartoon Network won 2017 Action Toy of the Year with is Rust Bucket toy at the annual Toy fair Gala Dinner in Melbourne last month.

 

Warner Bros. and Miral reveal more details of Abu Dhabi park

licensing
-
0
Warner Bros. and Miral reveal more details of Abu Dhabi park

After a deal, Warner Bros. and Miral have revealed more details of Warner Bros.’ World Abu Dhabi that is set to open on Yas Island in 2018.

“Miral is proud to confirm that one year after announcing its plans to bring Warner Bros. World Abu Dhabi to Yas island, we’re making great progress with our partners where we’re 60 per cent complete and on track to launch in 2018,” says Mohamed Abdullah Al Zaabi, chief executive officer, Miral.

“We’re excited to reveal new details about the six unique immersive worlds at Warner Bros World Abu Dhabi, which is a key part of our ambition to make Yas Island a top-ten global destination for family fun,” he goes on to add.

The new theme park will feature six immersive worlds namely Metropolis and Gotham City inspired by the DC Super Hero universe; Cartoon Junction, Bedrock and Dynamite Gulch, themed after brands such as Looney Tunes and Hanna-Barbera and Warner Bros.’ Plaza, which is reminiscent of old Hollywood.

The theme park will also include a number of rides, interactive attractions and live entertainment as well as the only Warner Bros.-branded hotel.

Warner Bros. World Abu Dhabi, which is being developed under license from Warner Bros. Consumer Products will also be located alongside the first Ferrari-branded theme park, the Emirati-themed water park, Yas Waterworld, CLYMB and the upcoming SeaWorld Abu Dhabi that is set to open in 2022.

 

1...253254255...297Page 254 of 297

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

ABOUT US

Licensing Corner is ‘The First Magazine in India on Brand Licensing & Brand Extension Industry’. We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collection news!

Contact us: advertise@licensingcorner.com

FOLLOW US

Licensingcorner © All Right Reserved