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Disney hosts gala dinner; one to support charity, the other to celebrate its licensees

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Disney hosts gala dinner; one to support charity, the other to celebrate its licensees


With all its licensees in attendance, Disney UK hosted a spectacular gala dinner in support of Great Ormond Street Hospital Children’s Charity and GroceryAid on 27 April at the Roundhouse in London. The mouse house also took the occasion to celebrate its licensees.

Attended by over 500 licensees, retailers and partners, the night featured special guest appearances from Star Wars actor Anthony Daniels and Kevin McNally, who stars in the upcoming film Pirates of the Caribbean: Salazar’s Revenge.

A number of awards were given away that evening. The full list of winners are: Best Disney Product 2016: Disney Mini Figures – LEGO, Best Pixar Product 2016: Finding Dory Home Learning Range – Scholastic, Best Star Wars Product 2016: Chewbacca mask – Hasbro, Best Marvel Product 2016: Men’s Baselayer Range – Sondico by Smith & Brooks, Most Innovative Product 2016: Star Wars Drones – Propel, Best integrated Partner Campaign 2016: Comparethemarket.com, Most Innovative Marketing Campaign: Disneyland Paris Social Campaign – Primark and Disney Lifetime Achievement Award: Joseph Procos – Procos.
Mike Stagg, Senior Vice President and General Manager for Retail, UK and Ireland said, “We’re thrilled to be able to host such a special evening to raise money for two fantastic causes; Great Ormond Street Hospital Children’s Charity and GroceryAid as well as recognise the outstanding work that our licensees, retailers and partners are doing with our properties.”

“We look forward to continuing to work closely with them to develop new and exciting products and campaigns that engage consumers of all ages and extend the storytelling of our popular franchises,” he added.

 

Zinkia Entertaiment to present its latest Pocoyo brand at Licensing Expo

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Zinkia Entertaiment to present its latest Pocoyo brand at Licensing Expo

At the Licensing Expo 2017 in Las Vegas later this month, Zinkia Entertaiment will be holding a stall where it will present the latest content of its Pocoyo brand to the licensing world.

The trade fair organised by LIMA has positioned itself as an unmissable event for the sector and Zinkia has selected this platform to launch a series of new projects in the licensing area.

One of these landmark projects is the launch of the latest season of Pocoyo that will comprise 26 new seven-minute episodes to be broadcast exclusively through YouTube and YouTube Kids.

These new episodes have enjoyed outstanding audience figures with over 53.4 million views to date taking the total number of views chalked up by the brand since it launched on YouTube to more than 9.2 billion.

Zinkia will also take this opportunity to introduce two new Pocoyo regulars viz Nina and Roberto. The launch of these two characters is an important strategic move for the company in 2017 and a milestone for the series which was created in 2005 and is broadcast in over 150 countries.

The marketing and sale of broadcasting licenses for Pocoyo is a strategic priority for Zinkia. In its eleven-year history, 250 licensing agreements have been signed for the brand worldwide. It currently has over 15,000 product SKUs grouped into 20 different categories, primarily toys, publications, apparel, back to school and baby care.

The pre-school show Pocoyo aims for education and entertainment merged in perfect balance. The curiosity of the lead character joined by his inseparable friends Elly, Pato, Loula, Sleepy Bird, Fred, Baby Bird and Caterpillar generates countless adventures in a world in which colors, shapes and sounds form a new language that captivates both kids and adults

Max Card teams up with Merlin Entertainment

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Max Card teams up with Merlin Entertainment

Max Card, the UK’s discount initiative for children with a disability and in social care, has joined forces with Merlin Entertainment to hold the first Autism-Friendly morning at Scarborough Sea life Sanctuary.

Open to those with a Max Card, families will be able to take part in the event on May 13th with activities starting at 8.30 am.

“We’ve been working closely with Merlin Entertainment for a few years now. They already offer Max Card holders fantastic discounts at all of their venues but this is the first, hopefully of many, exclusive Autism-Friendly mornings,” said brand manager of Max Card, Verity Park.

“We are constantly developing the Max Card offering. While speaking to families about what barriers are in the way of them enjoying days out, we heard time and again that, often it was the environment that was overwhelming for their children, not just the cost.

“Scarborough Sea Life Sanctuary has been fantastic and the morning will include access to quiet areas, considerate lighting and an effort to keep noise to a minimum. With exclusive use of the sanctuary we can keep numbers low so everyone has a chance to enjoy the animals,” she added.

On the day, the Sea Life Sanctuary will offer quiet areas for kids and families as well as reduced lighting and minimal noise.

Dot To Dot in search of licensing partners

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Dot To Dot in search of licensing partners

Dot To Dot Productions, the TV company behind hits like  Big Cook, Little Cook, Get Squiggling! and Fun With Claude, is on the look out to link up with licensing partners for a trio of popular shows.

These are Footy Pups, (which airs on CBeebies), Art Ninja (CBBC) and School of Roars (CBeebies and US channel Sprout). All three are consistently in the top-ten rated shows on their respective channels.

“All these shows have significant licensing potential across any number of categories,” says Dot To Dot MD Jo Killingley.

“We have past experience in the sector, as Big Cook Little Cook enjoyed a lot of licensing success, which has given us the confidence to deal with licensors directly. We would like to hear from any potential partners ready to tap into the huge popularity of these brands,” he adds.

Footy Pups is narrated by John ‘voice of football’ Motson, and hosted by England and Arsenal ace Rachel Yankey OBE, who in each episode teaches a different skill to a group of children and a 5-a-side team of animated canines called the Footy Pups. The Footy Pups also go off on a short cartoon adventure, putting their newfound skills to the test against rival animal teams.

School of Roars is a pre-school animation that follows the adventures of five little monsters as they experience school for the very first time and learn monastery lessons in maths, music, cookery and life skills. The show features a stellar cast, with the voice talents of Kathy Burke and Sarah Lancashire and narration by Andrew Scott, who plays Moriarty in Sherlock.

Art Ninja, currently in its third series, features expert animator Ricky, who has mind-boggling drawing and painting skills. His mission in each episode is to teach his secrets to the audience at home and get kids creating their own art.

Dot To Dot is already dealing with significant interest from the licensing community, with a DVD agreement and a book deal with a major publisher already signed for School of Roars.

A licensing programme for Art Ninja is also in the offing, with a publishing deal close to being finalised and a major store chain ready to sign up for a range of art packs featuring the brand.

 

 

Beanstalk working on expanding its licensing programme internationally

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Beanstalk working on expanding its licensing programme internationally

Leading global brand extension agency Beanstalk, is working with TGI Fridays to expand its licensing programme internationally with a focus on the business’s top performing markets including the UK, Australia, Taiwan and South Korea.

Tulip, one of Britain’s leading food companies, is leading the charge by launching a range of slow cooked meats for the iconic TGI Fridays brand.

The initial range will include Slow Cooked Barbacoa Pulled Beef Tortilla Wrap Kit, Slow Cooked Rack of Ribs with Tennessee Bourbon BBQ Glaze, Slow Cooked Chicken Wings, and a Pork Ribs Selection Pack.

The products will be available in approximately 300 Morrison’s stores across the UK starting in April.

The launch from Tulip signifies the beginning of a major international expansion for TGI Fridays with a gifting range developed by IG Design Group scheduled to hit shelves for Christmas 2017.  The range will feature gifts aimed at helping consumers produce American- style cuisine and favourite TGI Fridays cocktails in the comfort of their homes.

Talking broadly on the matter, Chris Phylactou, ‎Senior Director Global Licensing, Strategic Sourcing & Brand Protection for TGI Fridays™ commented, “TGI Fridays has enjoyed fantastic success at retail in North America for more than ten years, with a select stable of strategic partners. We are thrilled to now have the opportunity to expand the programme internationally and deliver to fans of TGI Fridays a new way to make every day like Friday.”

The newly developed international licensing programme capitalises on the great appeal that TGI Fridays offers its customers worldwide.

 

As box-office collections of Bahubali shoot up, mechandisers make merry

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As box-office collections of Bahubali shoot up, mechandisers make merry

 

It has never happened in the annals of Indian film history that a film has been breaking record after record day after day at the box-office in only its fourth day of release.

While  on one side, Arka Mediaworks’ Bahubali has been plundering the box-office not only in India but also overseas, merchandisers all across the country look immensely happy with interested people thronging Malls and stores to grab merchandises associated with the film on the other.

It is said that Brands have worked with the movie makers to come up with several innovative merchandises and promotional initiatives.

Today, not only is the market flooded with Bahubali T-shirts, tea-coffee mugs, there are scores of Bahubali clothing and fashion merchandises available across the counters.

Others brands that have associated with brand Bahubali are Nestle, Oppo and Britannia. The latest is that Amul Girl has made her way to the Bahubali merchandise.

Excitement around Bahubali 2 was building up for quite a few months with the film producers and fans using digital media to drum up a buzz around the film.

The aim was to utilise different media to allow people to engage with the various aspects of the world of Bahubali in the best possible way.

According to reports, the makers of the film ventured into the licensing and merchandising of brand Bahubali by associating with Black White Orange Brands Pvt. Ltd as its licensing partner for the film from the film’s first part itself.

After the global success of Bahubali – The Beginning, this partnership hoped to reach out to audiences across the world allowing them to bring a little bit of Bahubali into their homes.

As part of its endeavour, Arka Mediaworks worked closely with the agency that conceptualised designs, represented the Bahubali franchise across a wide range of products and also looked at several licensing and retail partnerships.

And the result is there for everyone to see.

 

 

 

 

 

 

 

 

 

 

 

 

 

BTHA to host 1 day training seminar on June 9

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BTHA to host 1 day training seminar on June 9

The British Toy and Hobby Association (BTHA) will be hosting a one-day training seminar next month to enlighten members on combating counterfeit toys. The seminar will take place on 9th May at the BTHA Head Offices in London Bridge.

With the first of a series of training sessions, the BTHA is looking to put on as part of future plans for creating a training centre for members on a range of industry issues.

Counterfeiting has been identified as a significant and growing concern for BTHA members with estimates indicating that one in 10 toys on the market is a counterfeit.

The toy industry invests heavily in the design and safety of products for children, with 63,400 exciting and innovative products brought to market in 2016 alone.

Leaving fraudulent reproduction unchecked poses safety risks to consumers, financial damage to suppliers and threatens to tarnish the industry’s high standards and reputation.

To help member companies better protect their intellectual property, the BTHA has put together a programme of speakers to help members best use the services available to them when cracking down on counterfeit toys.

The seminar to run between 10 am to 3 pm will have speakers from Trading Standards, City of London Police – Police Intellectual Property Crime Unit (PIPCU), Alliance for Intellectual Property and British Brands Group.

 

MGAE to unravel details of its doll line at Licensing Expo

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MGAE to unravel details of its doll line at Licensing Expo

Among talks, seminars and discussions on various licensing activities at this year’s Licensing Expo in Las Vegas, MGA Entertainment (MGAE) will come out with details of its new global licensing programme of its hugely successful doll line L.O.L. Surprise.

After taking the retail market by storm since launch last December, MGAE is creating a full range innovative, fresh licensed products tied to the toy line which are slated to hit retail in 2018.

The licensing programme will focus on the interests and passions of girls. It will encompass unique products that spotlight the adorable but fierce, fashion-forward dolls who come packaged in multi-layered balls that, when unwrapped, reveal various accessories for the doll found at its core.

The doll company will extend its substantial support of the toy line to the launch of the licensing program, implementing a comprehensive traditional and digital marketing strategy, including advertising, public relations and influencer campaigns, national promotional partnerships and retail promotions.

“We are delighted by the public’s passionate response to these amazingly engaging dolls,” said MGAE’s Head of Global Licensing Juli Boylan.

“In developing the global licensing program, we have a seemingly limitless opportunity to engage potential partners in every key product category – from apparel and accessories to publishing and stationery – buoyed by the phenomenal consumer response to L.O.L. Surprise! and the continuing success with major retailers including Toys ‘R’Us, Walmart, Target and Amazon.  L.O.L. Surprise! is a truly innovative toy and we have an equally impressive licensing program,” she added.

MGAE has developed a style guide drawing on the Clubs as themes and incorporating fun phrases and emojis, including character art, graphics, badges/Icons, patterns and borders.

Slated to reach retail between spring and autumn 2018, phase one of the L.O.L Surprise! global licensing campaign will target fashion apparel, sleepwear and accessories with phase two products including health and beauty, gift and novelty, stationery and party good, and crafts and activities.

Phase three will encompass publishing, back-to-school, game and electronics and home décor while phase four will look to address food and beverage, seasonal, and sporting goods.

 

 

Amazon and Netflix together collect 24 awards at 44th Emmy awards

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Amazon and Netflix together collect 24 awards at 44th Emmy awards

SVOD giants Amazon and Netflix have edged out PBS, the perennial broadcasting powerhouse to win most of the awards at the 44th Emmy awards ceremony held last Friday night in Los Angeles.

The streaming video platforms together won 24 statuettes (13 for Amazon, 11 for Netflix), while PBS annexed nine awards, six fewer than last year.

Netflix and DreamWorks Animation animated comedy Trollhunters was the ceremony’s big winner by collecting six Emmys, the most multiple awards for a kids series.

 

Its key category wins included outstanding writing in an animated programme (Marc Guggenheim), outstanding directing in an animated programme (Rodrigo Blaas, Guillermo del Toro) and outstanding performer in an animated programme (Kelsey Grammer as Blinky).

The acclaimed show inspired by del Toro’s book of the same name beat last year’s multiple Emmy winner, PBS’s Odd Squad which nabbed five trophies. Odd Squad that has been co-produced by The Fred Rogers Company and Toronto-based Sinking Ship Entertainment, was applauded for outstanding writing special class (head writer Tim McKeon, writers Mark DeAngelis, Adam Peltzman for Odd Squad: The Movie), outstanding costume design/styling (Christine Toye) and outstanding performer in a Children’s, pre-school children’s or family viewing programme (Isaac Kragten as Otis), to name a few.

Among Amazon’s winners were Lost in Oz: Extended Adventure (outstanding children’s animated programme, outstanding sound mixing and editing – Animation), Tumble Leaf from Bix Pix Entertainment (outstanding directing in a pre-school animated program, Drew Hodges) and The Snowy Day (outstanding pre-school children’s animated programme and outstanding music direction and composition).

Netflix and DreamWorks Animation’s The Mr. Peabody and Sherman Show was also another double winner.

As for Disney XD, the kids net earned two Emmys viz outstanding original song (Disney 7D‘s “She’s Not Very Nice”) and outstanding promotional announcement – Image (Black History Month: Timeless Heroes – Be Inspired).

Nickelodeon’s only award went to Pig Boat Banana Cricket (storyboard artist Phil Jacobson for outstanding individual achievement in animation for the series’ Mall Ya Later episode.

Rounding off the categories, Baobab Studios earned a big win for virtual reality storytelling. Its all-ages VR film Invasion! took home the Emmy for outstanding Interactive – original daytime content.

Netflix also collected an Emmy in the interactive category for Ask the StoryBots – Companion App and Storybots Classroom which won outstanding enhancement to a daytime programme or series.

 

 

 

 

Snoop Dogg joins forces with Puck Hcky for new apparel

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Snoop Dogg joins forces with Puck Hcky for new apparel

Snoop Dogg has joined hands with Puck Hcky, the custom hockey apparel brand for the SNOOP x PUCK: A Blazin Hot Collection.

This new collaboration adds to the firm’s efforts in the rock and metal genres with the inclusion of artists such as David Ellefson of Megadeth, Doyle Wolfgang Von Frankenstein, 36 Crazyfists and All Hail The Yeti, Puck Hcky is thrilled to branch out into the rap and hip-hop world, leading with the biggest name in the game.

The new collection aims to pay homage, not only to Snoop Dogg’s career as a rapper, actor, and media icon, but celebrates the vibrant Los Angeles street culture that spawned an entire generation of hip-hop legends.

The four jerseys on offer are based on the colors and designs of Snoop Dogg’s favorite sports teams – the Dodgers, Lakers, Steelers and Kings/Raiders. Several of the caps and t-shirt designs also reflect these team colors, as well as his Long Beach, CA roots and other pursuits.

 

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