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Marketing Immersion to showcase its newest brand at Licensing Expo

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Marketing Immersion to showcase its newest brand at Licensing Expo

Marketing Immersion will release one of its newest brands, Motor Kids Club, at the May Licensing Expo in Las Vegas, Nevada.

The Motor Kids Club is poised to be a standout animated children’s television series based on the childhood life, friends, passions and adventures of the very successful global master artist of rock music, automobiles, motorcycle and just a motor head and all round cool guy, Marc Lacourciere.

Motor Kids Club (MKC) is in development as a children’s animated adventure show with Lacourciere as the opening narrative setting up each episode. Marc’s childhood is the backdrop, his passion, idiosyncratic ways with a lively cast of childhood friends and characters Marc’s Crew, as they form the MKC.

Each storyline is filled with crazy, high-speed adventures and first hands on experiences about all things that move.  Each episode is punctuated with a 5-minute segment and includes a moral of the story, like a parable, and a drawing lesson from Lacourciere.

Characters include Marc himself, tall, cool kid with a paint brush in one hand and tools in the other and leader of the Motor Kids Club. Hot Rod, shy and focused with a native incredible mechanically mind is never without a puzzle cube in his pocket just in case he gets bored.

Skooter, the more girly member of the club is smaller in size, but mighty in personality. Skooter uses her scooter, skateboard and even a sled sometimes to keep up with her longer legged buddies. She always has a quirky feminine approach to every problem that kids encounter. The super-smart Lin can determine velocity, loft and RPMS in her head i.e. the nickname Lazer, because she is as fast as a Lazer in math.

The Motor Kids hang out in a workshop Marc’s dad built for him in their garage, like the one that Marc had when he was a kid. It bears a signboard on the door reading Motor Kids Club. The MKC is a place for the crew to meet, plan, draft, drift, draw, paint, collect and have fun learning about things that move.

Motor Kids Club is interactive giving kids a chance to engage online as well as through broadcast, collecting badges, drawing and participating and even knowing about special events as part of each week’s episode. What kid wouldn’t want to belong to the Motor Kids Club.

Sharing his thoughts on why Motor Kids Club, Marc said,“I have wanted an animated television series for quite a while and with the help of Marketing Immersion we were able to come up with a fresh original concept for the Motor Kids Club, a kids animated show that shares my passion for family, art and the “motion” of things with kids. I welcome young people into both of my worlds at the same time…art and motors.”

“Motor Kids Club is a true collaboration that brings together the creativity, passion for art and motors and allows Marc to share them with a younger generation and look at the world through their eyes.  We are seeking partners to help maximize the business opportunity with Motor Kids Club,” averred Janice Hamlin, CEO, Marketing Immersion.

Marc Lacourciere is creator and founder of Motor Kids Club and is based out at Canada.

Jim Henson Company ties up with McFarlane Toys

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Jim Henson Company ties up with McFarlane Toys

With an aim to create figures of classic characters from two of Henson’s most well-known features namely Labyrinth and The Dark Crystal, the Jim Henson Company has partnered with McFarlane Toys which will rear it back to its roots of Movie Maniacs.

Celebrating its 35th anniversary this year, The Dark Crystal, directed by Jim Henson and Frank Oz weaves a timeless myth of good and evil.

Some time ago, The Dark Crystal, a source of balance and truth in the universe, was broken, dividing the world into two factions; the wicked Skeksis and the peaceful Mystics.

Now, as the convergence of the three suns approaches, the crystal must be healed or darkness will reign forever.

The Dark Crystal’s fanbase has only risen since the film’s debut and the film has also developed a devoted following across the world.

Directed by visionary Jim Henson and executive produced by George Lucas, Labyrinth is a fan favourite and wonder of puppetry.

Stuck babysitting her brother, teenager Sarah, resentfully wishes The Goblin King (portrayed by David Bowie) can take him away. When her wish comes true, Sarah must head into the Labyrinth herself to save him. Since its 1986 release, the film has garnered a cult popularity and is still reveled in today’s era as a timeless classic.

The upcoming toys will include a 7-inch figure of Labyrinth’s Jareth the Goblin King and for The Dark Crystal, fans can look forward to figures of Jen and Kira. Each figure, that will be highly detailed, come fully articulated to recreate iconic movie scenes. These figures will also debut in new window box collector packaging and will come with Labyrinth and The Dark Crystal branded detailed bases.

McFarlane Toys has produced highly detailed figures and construction sets for various entertainment properties and this collaboration with The Jim Henson Company will give fans of these iconic films new and unique action figures that are ‘true to life’ replicas of their on-screen personas.

McFarlane Toys’ Labyrinth Jareth the Goblin King figure will be available at major retailers this November onwards while the Dark Crystal Jen and Kira figures are slated to release in Spring of 2018.

Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn, is the creative force behind McFarlane Toys, one of America’s top action figure manufacturers.

Xilam appoints three licensing agents

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Xilam appoints three licensing agents

Xilam, the award-winning French animation production company, has appointed three new licensing agents namely IMC Licensing, Active Merchandising and brand4rent to represent its flagship global children’s brand Oggy & the Cockroaches across multiple territories.

Oggy & the Cockroaches is distributed in more than 160 countries around the world and is watched in 600 million homes.

Marie-Laure Marchand, Senior Vice President of Global Licensing at Xilam said: “Oggy & the Cockroaches has enjoyed great success to date and IMC Licensing, Active Licensing and brand4rent are all ideally placed to capitalize on the momentum of the TV broadcast.  We are immensely proud of the show and with everyone’s experience and shared passion for Oggy, we look forward to developing exciting licensing plans for Latin America, Russia and Germany. Our international expansion is a major strategic priority ahead of the launch of the new season 5, and having a presence in these major territories will be key in accomplishing this goal locally.”

IMC Licensing will represent the brand across Latin America, excluding Mexico. Seasons 3, 4 and 5 of Oggy & the Cockroaches have all been sold to Cartoon Network in Latin America, with season 5 set to air at the end of the year.

Meanwhile, Active Licensing will represent the Oggy & the Cockroaches in Germany where a new terrestrial broadcaster will be announced soon.

And lastly, brand4rent will take on the brand in Russia where seasons 3 and 4 of the series is set to start airing on Carousel this summer.

These new licensing agents will aim to bring the Oggy brand to various categories in their respective markets. These will include toys and game collectibles, publishing, stationery, back-to-school and promotion among others.

The appointments come as Xilam also renewed its partnerships with existing Oggy & the Cockroaches licensing agents including Empire Licensing in South-East Asia and Discovery Kids in Italy where season 5 will be launched this fall, as well as the new appointment of Dream Theatre in India.

In addition to Cartoon Network Latin America, season 5  is set to roll out internationally on a number of leading broadcasters in key territories including Gulli in France which will air the new season in September. Additional broadcasters include Cartoon Network Asia and Africa, K2 and Frisbee in Italy, RTBF and VRT in Benelux.

Universal Brand Development appoints five veterans to manage its consumer products in EMEA countries

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Universal Brand Development appoints five veterans to manage its consumer products in EMEA countries

As the company grows its consumer products business and expands the studio’s global franchises including Jurassic World, The Secret Life of Pets and Despicable Me, Universal Brand Development continues to make big moves.

The company has recently appointed five country directors to lead its consumer products business in select territories across Europe, the Middle East and Africa (EMEA).

While Kathrin Brandhorst was named country director for Germany, Switzerland and Austria, Virginie Kleinclaus will take on the role of country director for France. Karen Argos will serve as the country director in Iberia and Mariella Almasio is Italy’s new country director. Jean-Francois Auquier rounds out the appointments as the new country director for Benelux.

The team will report to Jonathan Baker, VP EMEA consumer products.

Based in Munich, Brandhorst will be responsible for driving growth and leading the consumer products team in her territory. She will also work with the company’s Germany agent, Super RTL, which is responsible for the DreamWorks portfolio. Previously, Brandhorst was responsible for the DreamWorks Consumer Products business in Germany, Switzerland, Austria and the Nordics.

On the other hand, Kleinclaus will lead strategic direction for the French region. Most recently she had served as managing director at CPLG France. She also spent nearly 20 years with Disney Consumer Products where she held a variety of senior positions including retail and marketing director for major retailers in France and Benelux.

Before being named country director for Iberia, Spain and Portugal, Karen Argos was responsible for the softlines division at Disney Iberia.

Mariella Almasio, the new country director for Italy, earlier served in various positions within Disney Consumer Products in Milan. With Disney, Almasio contributed to the business growth of the fashion and home lines.

Benelux country director Auquier was most recently responsible for managing DreamWorks agents in France and Benelux for DreamWorks Consumer Products. He has also held a number of positions at Disney Consumer Products, working across Benelux, the UK and Italy.

These appointments come just a day after Universal Brand Development unveiled a new leadership team charged with expanded its strategic focus on gaming, including self-published titles, based on its IPs.

The company’s self-publishing efforts will initially focus on mobile, with gaming apps set to launch later this year before expanding to other platforms.

 

Zynga ties up with Epic Rights to bring out Aerosmith game

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Zynga ties up with Epic Rights to bring out Aerosmith game

 

After game company Zynga tied up with Epic Rights, the band’s global brand management company, the game company has launched  Aerosmith-themed slot in Zynga’s free-to-play game Hit It Rich! Slot.

Natururally, fans of Aerosmith and on online social slots will now be able to experience the band in a completely new avatar.

The new Aerosmith social slot machine combines casino-style graphics and sounds with the most popular Aerosmith tunes of all time.

Leading social game developer Zynga brought the Aerosmith Hit It Rich! Slots game to life through a licensing partnership with Epic Rights, the band’s global brand management company.

“Zynga has taken the personality and attitude of Aerosmith the band and translated it to a mobile game experience,” explained Aerosmith’s Joe Perry.

“Zynga is a leader in mobile social game development, which is why the Band chose to develop with them this unique extension of the Aerosmith brand,” added Dell Furano Epic Rights CEO. “The release of the Aerosmith social slot machine coincides with the band’s Aero-Vederci Baby! Tour and delivers on the brand’s promise to share unique and exciting experiences with their fans across all media platforms,” he added.

The Aerosmith Hit It Rich! slot machine blends authentic Vegas-style slots gameplay with the music and imagery fans of Aerosmith know and love.

From extra wilds and bonus games to free spins, the Aerosmith machine creates a new way for fans to engage with the band.

Coming off a series of sold-out shows in South America, Aerosmith heads to Europe and the Middle East with the Aero-Vederci Baby! tour shortly.

Aerosmith’s also offering fans once-in-a-lifetime VIP Experience packages like Don´t Want to Miss a Thing that includes a meet and greet and photo opportunity with Steven Tyler and Joe Perry as well as an autographed photo, exclusive Aerosmith 2017 picture frame.

This also includes Live from the Tuning Room package that includes a Q&A session and personal photo with Brad Whitford and Tom Hamilton, a chance to actually join the Aerosmith axmen for a jam session using their equipment!

 

Acamar Films joins licensing agent to pick up two new partners

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Acamar Films joins licensing agent to pick up two new partners

Acamar Films and its licensing agent CAA-GBG have signed two new partners for its award-winning pre-school series Bing.

Laura Clarke, senior licensing manager at Acamar Films said, “It’s a very exciting time for Acamar Films – we have great companies on board for consumer products and we are looking forward to growing Bing’s presence even more in partnership with Jolly Roger and Redan Publishing. These deals enable us to take Bing and his beloved friends into new areas, giving Bingsters new ways of interacting with their favourite show.

Redan Publishing and Jolly Roger Amusement Rides will join the hand-picked group of companies already committed to take Bing to audiences beyond the TV that includes Fisher-Price for toys HarperCollins for publishing; StudioCanal for home entertainment besides  Woodmansterne, HTI Group, Dreamtex, Spearmark, Aykroyds, Roy Lowes and TVM Fashion Lab.

Redan Publishing will be including Bing in their multi-character magazine Fun to Learn in the UK from August.

Jolly Roger has worked with Acamar Films to create a fantastic Bing and Talkie Taxi coin operated ride which will be available at UK shopping centres and retail, later this year.

Acamar Films has also recently finalised renewals with existing Bing licensees including Ravensburger for jigsaw puzzles and games; Immediate Media for the CBeebies magazine and Rainbow Productions for character costumes.

Celebrating the noisy, joyful, messy reality of everyday life when you’re a pre-schooler, Bing stories are small but they are full of drama; micro-dramas depicting everyday events that all young children and the grown-ups in their lives will recognise

Leading character and entertainment brands at Licensing Expo 2017

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Leading character and entertainment brands at Licensing Expo 2017

Leading character and entertainment brands from all facets of the licensing industry including television, film, online, gaming and music, will assemble at the Licensing Expo from May 23 to 25.

Produced by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the annual trade show brings together the largest audience of brand owners, licensees and retailers in the world.

Jessica Blue, Senior Vice President, Licensing, UBM said, “Entertainment brands and characters have been launched and showcased at Licensing Expo for over 35 years. Licensed products in this category capture $113.2 billion in global retail sales annually and this is where many of those products are conceptualized.”

As the longest-running licensing trade show, Licensing Expo connects more than 16,200 licensees, manufacturers and retailers with both emerging and iconic intellectual properties each year.

This year’s Expo features beloved brands and characters such as Alvin and the Chipmunks, Angry Birds, Dr. Seuss, Grumpy Cat, Hot Wheels, Masha and the Bear, Miffy, Minions, Paddington Bear, Peanuts, Peppa Pig, Power Rangers, Sesame Street, The Simpsons, The Smurfs, Sonic the Hedgehog, SpongeBob SquarePants, The Swan Princess, Trolls and The Very Hungry Caterpillar.

Brand Central launches faith-based lifestyle brand Bible bbs

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Brand Central launches faith-based lifestyle brand Bible bbs

Brand Central has launched a full-scale licensing programme for the faith-based lifestyle brand Bible bbs. The agency has also tapped Beverly Hills Teddy Bear to serve as the brand’s master toy licensee.

Beverly Hills Teddy Bear will develop and introduce a collection of blind pack figures, plush and mini plush based on the brand as the brand’s master toy partner. The first round of merchandises  is slated to debut this summer in Christian retail stores.

Moreover, the company has said that new partners in categories such as publishing, food gifts and more will be announced shortly.

“Bible bbs is one of the cutest, creative and relevant faith-based brands I have seen in a long time,” says David Socha, president, Beverly Hills Teddy Bear.

“It has great appeal for Millennial parents who want to introduce the Bible to their children in a way that speaks to their generation,” he added.

Bible bbs is a faith-based pre-school brand that aims to create a new animated world for the classic Bible characters while staying true to the scripture. The 360-degree media and merchandise brand will include entertainment, digital content, apps, live shows, consumer products and more.

 

LIMA names winners of Rising Stars Awards

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LIMA names winners of Rising Stars Awards

The International Licensing Industry Merchandisers’ Association (LIMA) has announced the names of the winners of this year’s Rising Stars Awards.

This year’s full list of winners include Scott Halpern, senior licensing manager, WWE, Yuki Jinza, Laura Ashley Japan, Curtis Matthews, director of product approval, Striker Entertainment, Lauren Montemaro, associate director, Beanstalk, Will Ochoa, associate category manager, hard lines, Turner Broadcasting, Claire Pierce, sales director, brand licensing, Meredith Corporation, Becky Quinn, manager, North America licensing, Sesame Workshop, Naomi Rosenzweig, licensing coordinator, Berkshire Fashions, Nancy Sanieoff, licensing director, Brand central, Andi Scher, senior licensing and marketing manager, Richmond Management Group, Nicole Silberstein, content manager, digital and interactive, License Global and Samantha Yang, senior brand manager, Shanghai Skynet Brand Management Corp.

“The Rising Stars Awards recognize the next generation of leaders in the licensing business,” says Maura Regan, executive vice president, LIMA.

“We’re thrilled to honor so many deserving individuals with this special distinction this year, and look forward to hearing more from these future game-changers in the years to come,” she added.

This year’s winners will be recognized during Licensing Expo at LIMA’s 2017 International Licensing Awards ceremony, May 23, at the Mandalay Bay Convention Center in Las Vegas.

The annual award identifies professionals up to 35-years-old with one to seven years of experience who have a strong commitment to and passion for the licensing business.

Other criteria for the award include individuals who seek additional professional development opportunities to improve their skills, have shown innovation in planning and implementing successful licensing strategies and have demonstrated leadership potential.

ITV Studios appoints licensing agent to manage North American licensing programme for Victoria

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ITV Studios appoints licensing agent to manage North American licensing programme for Victoria

ITV Studios Global Entertainment ITV Studios Global Entertainment has appointed Spotlight Licensing and Brand Management to manage the North American licensing programme for its lavish British historical television drama Victoria.

“We are looking forward to working with Spotlight Licensing to secure appropriate North American partners for a wide range of beautiful products which our millions of Victoria fans in the United States and Canada will love,” observed Trudi Hayward, SVP, Head of Global Merchandise for ITV Studios Global Entertainment.

Co-produced by Mammoth Screen and Masterpiece for ITV in the UK, Victoria stars Jenna Coleman in the title role of Queen Victoria.

The series draws on real-life events and the Queen’s own exhaustive diaries to tell the dramatic and surprising story of one of history’s greatest and most beloved monarchs.

The series airs on PBS Masterpiece in the US during the Sunday night time slot previously occupied by Downton Abbey.

In Canada, the series can be seen on Vision TV and SRC.

“Victoria is a popular and critically-acclaimed television series with a fascinating story, a wonderfully talented cast and absolutely gorgeous costumes and scenery so we are very excited about launching Victoria for licensing in America not only as a popular entertainment property for calendars, puzzles, mugs, t-shirts and the like but also as a quintessentially British brand for home furnishings, jewellery, tea, and other inspired-by goods,” said Spotlight Licensing President, Carole Postal.

 

 

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