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Little Dot Studios to manage and expand YouTube strategy of FremantleMedia Kids & Family

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Little Dot Studios to manage and expand YouTube strategy of FremantleMedia Kids & Family

As per its appointment, Little Dot Studios will manage and expand the YouTube strategy of FremantleMedia Kids & Family.

The appointment will see the studio grow channel viewers and subscribers for Fremantle’s TV series including Tree Fu Tom, Kate & Mim-Mim and Danger Mouse

Moreover, the firm will also be responsible for promoting new digital channels for the likes of Monsuno, Grojband, Ella the Elephant and a new family classics channel, Flashback TV.

“We are delighted to be partnering with Little Dot Studios, they have a wealth of expertise and ideas to help us maximise the digital reach of some of our top shows on YouTube, whether it’s children watching our engaging stand out current titles or adults and families catching up on their favourite shows of yesteryear,” said Tessa Moore, SVP of global brand management at Fremantle Kids & Family.

Little Dot Studios will also manage and expand Fremantle’s presence on YouTube, create target playlists for fans, uploading content and maximize opportunities for promotion.

 

Blackberry, Lionsgate, IMAX among 150 iconic Canadian brands: Interbrand

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Blackberry, Lionsgate, IMAX among 150 iconic Canadian brands: Interbrand

Global brand consultancy Interbrand has released a list of 150 Iconic Canadian Brands as the country celebrates its 150th anniversary this year.

The Interbrand list highlights 150 companies and brands that help to shape and define the Canadian experience and a host of organisations active in brand licensing were featured on this list, including: BlackBerry, Cirque du Soleil,Corus Entertainment, IMAX, Kraft Dinner, Lionsgate, Lululemon Athletics, MAC Cosmetics, Royal Canadian Mint, Spin Master, Tim Hortons and Toronto Maple Leafs

Canadians themselves nominated the brands and then selected by Interbrand based on a number of criteria including brand clarity, engagement and authenticity.

“Brands become iconic when they build a deep emotional connection with people’s values and beliefs, and become inextricably woven into their lives,” says Carolyn Ray, managing director, Interbrand Canada.

“This doesn’t happen by accident. Brand building is a long and highly orchestrated process that must be sustained over time. … I firmly believe that we are in a moment in time where it does not serve us to be humble. We have so much to be proud of. And so much opportunity ahead of us. As one of the brands on our report clearly stated: ‘The world needs more Canada,” she added.

 

LIMA elects five new members to its Board of Directors

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LIMA elects five new members to its Board of Directors

The International Licensing Industry Merchandisers’ Association (LIMA) has elected five new members to its Board of Directors.

The new members of the LIMA Board of Directors for 2017 are:

J.J. Ahearn, managing director, Licensing Street, Marc Mostman, partner, Striker Entertainment, Celso Rafael, general manager, Exim Character Licenciamento e Marketing, Steven Scebelo, vice president, licensing and business development, NFL Players Association and Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment

The terms beginning from July 1 are for three years.

In addition, Cindy Levitt, senior vice president, merchandise and marketing at Hot Topic, was re-elected as Vice Chairman and Ted Larkins, senior vice president and general manager at CPLG North America was re-elected as Board Designate to the Executive Committee, each for one-year terms.

Ciaran Coyle, global vice president and head, global brand licensing, Electrolux Global Marketing will continue to officiate as LIMA Board Chairman.

“This year we welcome five dynamic individuals who will bring valuable perspective and enthusiasm to an already impassioned group of industry leaders,” says Charles Riotto, president, LIMA. “LIMA and the licensing industry continue to grow on a global scale, and we are well poised with our Board of Directors to truly shape the future.”
LIMA Board members whose terms expired this year are Henry Stupp, chief executive officer, Cherokee Global Brands; Tim Kilpin, president and chief executive officer, Activision Blizzard Consumer Products; and John Parham, president, Parham Santana.
To qualify for Board service, a LIMA member must be an active participant in the licensing industry for a minimum of five years as well as involved in one or more LIMA activities during the past three years.

All candidates were required to submit a letter to the LIMA Board of Directors describing their qualifying activities and what they would contribute to the Association and the industry as a Board member.

 

Marvel to roll out brand new product collection to coincide with new edition of Spiderman

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Marvel to roll out brand new product collection to coincide with new edition of Spiderman

<img class="alignnone size-full wp-image-3579" src="https://i1.movie Wonder Woman trailerwp.movie Wonder Woman trailercom/www.movie Wonder Woman trailerlicensingcorner.movie Wonder Woman trailercom/wp-content/uploads/2017/07/Spiderman.movie Wonder Woman trailerjpg?resize=640%2C320″ alt=”” srcset=”https://i1.movie Wonder Woman trailerwp.movie Wonder Woman trailercom/www.movie Wonder Woman trailerlicensingcorner.movie Wonder Woman trailercom/wp-content/uploads/2017/07/Spiderman.movie Wonder Woman trailerjpg?w=940 940w, https://i1.movie Wonder Woman trailerwp.movie Wonder Woman trailercom/www.movie Wonder Woman trailerlicensingcorner.movie Wonder Woman trailercom/wp-content/uploads/2017/07/Spiderman.movie Wonder Woman trailerjpg?resize=300%2C150 300w, https://i1.movie Wonder Woman trailerwp.movie Wonder Woman trailercom/www.movie Wonder Woman trailerlicensingcorner.movie Wonder Woman trailercom/wp-content/uploads/2017/07/Spiderman.movie Wonder Woman trailerjpg?resize=768%2C384 768w” sizes=”(max-width: 640px) 100vw, 640px” data-recalc-dims=”1″ />To coincide with the release of Spider-Man: Homecoming, Marvel will roll out a brand new product collection.movie Wonder Woman trailer

To be made available at retailers across the UK, fans will be able to enjoy new items from toy makers like Hasbro, Mattel, LEGO, Sphero and the Disney Store.movie Wonder Woman trailer

These include a 15-inch Tech Suite Spider-Man: Homecoming Figurine, Spider-Man: Homecoming POP! Vinyl Bobblehead Figure and Spider-Man: Homecoming Beware the Vulture.movie Wonder Woman trailer

The Disney Store will become home to the Spider-Man: Homecoming line including the Talking Spider-Man, a 64-piece puzzle, Spider-Man Costume and the Web Shooter Gloves.movie Wonder Woman trailer

The retailer will also host a free Spider-Man in-store takeover where guests will be able to take part in a variety of training activities that would take place on July 8th.movie Wonder Woman trailer

Spider-Man: Homecoming is slated for release on July 7th.movie Wonder Woman trailer

.movie Wonder Woman trailer

 

Nurture Rights appoints Golden Bear as Master Toy licensee

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Nurture Rights appoints Golden Bear as Master Toy licensee

Nurture Rights, owner of The World of Dinosaur Roar, has appointed Golden Bear as Master Toy licensee for The World of Dinosaur Roar!, as well as Nurture’s classic Dinosaur Roar! property.

Nurture Rights is the new pre-school property created by Peter Curtis and produced in association with the Natural History Museum in London.

“We are delighted to be partnering Nurture Rights and The Natural History Museum on the delightful Dinosaur Roar! property,” said Golden Bear MD, Barry Hughes. “The combination of the wonderful prehistoric characters and modern innovative marketing plans and content promise to ensure that Dinosaur Roar! will be around for many, many years to come.”watch full Despicable Me 3 film

The firm will develop a line of products based on the property including plush and plastic toys, puzzles, games, and bath accessories, all with a focus on educating youngsters about the world of dinosaurs.

The initial launch will feature puzzles, card games and a range of soft toys featuring some of the stars of The World of Dinosaur Roar! The range will launch in spring/summer 2018 and be available at select retailers.

Further wider rollouts are planned for late 2018 and early 2019 including a collectable dinosaur figurine range. The core market for the Golden Bear range will be children aged two to five.

UFC names Performance Inspired as its official sports supplement

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UFC names Performance Inspired as its official sports supplement

Mixed martial arts sports league UFC has named Performance Inspired, the sports nutrition brand as its official sports supplement.

Performance Inspired co-founded by actor Mark Wahlberg, is known for its sports nutrition products including supplement powders and bars.

These will be available at the UFC Performance Institute in Las Vegas, Nev. at a Performance Inspired Fueling Station for use by UFC athletes.

“The UFC has the most comprehensive anti-doping program in sports, and we just opened a state-of-the-art performance institute at our new offices, so the health and performance of our athletes is essential to everything we do,” says Dana White, president, UFC. “That’s why we’re partnering with Mark. The reason he’s been incredibly successful is because he does things the right way, so our fighters know his Performance Inspired products are top quality, natural ingredients, that are safe to use and will help them maximize their own performance,” she added.

The UFC Performance Institute is a state-of-the-art, 30,000 square-foot facility that provides benefits and services to athletes competing under the UFC banner.

The institute is equipped with a full-time staff of experts in the fields of strength and conditioning, nutrition and physical therapy, with a focus on providing athletes with performance optimization at no cost.

In addition to product placement at the UFC Performance Institute, Performance Inspired will also have a presence inside UFC’s Octago, on UFC.com and live event programming as well as being integrated across multiple UFC-based social and digital platforms.

 

Counterfeit Pokemon Go games confiscated in South Korea

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Counterfeit Pokemon Go games confiscated in South Korea

If you thought counterfeit goods are available only in countries like India, Pakistan and Bangladesh, think again!

It seems like players of Pokemon Go are not the only ones trying to catch Pokemon in public.

And it’s not just Niantic going after unscrupulous people seeking to take advantage of the Pokemon craze as South Korean police has recently ended a string operation that saw the confiscation of roughly 530K counterfeit Pokemon plushies.

As reported by South Korean outlet Yes! Top News, the said counterfeit plushies would have easily been worth $6.27 billion had they been sold.

The report also noted that there has been an alarming increase in the number of companies selling the counterfeit plushies from a mere 21 in 2015 to over 1700 this year, most likely buoyed by the popularity of the Pokemon GO ARG game.

 

U.K. Licensing awards extends deadline for the Best Licensed Marketing Communication campaign category

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U.K. Licensing awards extends deadline for the Best Licensed Marketing Communication campaign category

The organisers of the 2017 U.K. Licensing Awards have extended the deadline for the Best Licensed Marketing Communication campaign category to June 30. Accordingly, licensors can now submit their entries and nominations in the marketing communication category till the time ends.

The 2017 Licensing Awards will take place on 12th September in The Great Room at The Grosvenor House Hotel, London.

The Licensing Awards have come to be known as a grand event and is unquestioned as an endorsement of excellence.

The Awards event itself promises to be an extravaganza that befits the dynamism of the industry.

In 2014 over 1400 licensors, licensees and retailers attended the awards evening.

The UK licensing industry is dynamic, innovative, consumer-reflective, fun, entertaining, intelligent and prestigious. The Licensing Awards reflect all of this and much more.

The Licensing Awards ceremony is organised by The Licensing Source Book ( Max Publishing).

 

 

Maggie & Bianca Fashion Friends to start showing in Poland from July 1st

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Maggie & Bianca Fashion Friends to start showing in Poland from July 1st

Live-action show, Maggie & Bianca Fashion Friends, will soon make its bow in Poland and Benelux on Nickelodeon.

Already termed a hit in Italy where it has screened on Rai Guip since August 2016, Rainbow’s series has also been picked up by a number of other broadcasters that include Gulli in France, Karousel in Russia and TV Cultura in Brazil.

Nickelodeon wlll now screen the series in Poland from July 1st at an 8 pm slot on Saturdays and Sundays.

In Benelux, the show will be aired at 7.20 pm from Monday to Friday from July 10th.

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Character World launches Transformers bedding range

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Character World launches Transformers bedding range

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Inspired by the release of the eagerly awaited Transformers: The Last Knight movie, Character World has launched a new Transformers bedding range.
“We know fans are thrilled to see Optimus Prime and Bumblebee back in cinemas. Our previous action hero ranges have all proved popular with consumers and we anticipate this range will also see high demand,” said Tim Kilby, Brand Director at Character World.

“The eye-catching, power-punching designs will be a great addition to any Transformer fan’s bedroom. The latest film in the franchise will be sure to spawn a new generation of fan – young and old!,” he added.

The exclusive Transformers duvet covers will be available across the UK and Europe in retailers and online.

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