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Fruit-tella Strikes Master Licensee Deal that is Bursting with Flavour

Perfetti Van Melle appoints Licensing Matters Global as master licensee for their sustainability-minded, conscious candy brand, Fruit-tella, in the UK and Benelux.

Italian-Dutch confectionery company Perfetti Van Melle and Licensing Matters Global (LMG), a London-based, leading global licensing agency, have announced a long-term partnership to extend the ninety-year-old candy brand, Fruit-tella, into selected lifestyle product categories via strategic licensing and retail efforts in the UK and Benelux.

Fruit-tella Strikes Master Licensee Deal that is Bursting with Flavour

Drawing from Fruit-tella’s DNA, LMG will be leveraging the brand’s strong associations with authentic fruit taste, playful colours and positivity to seek partner licensees in lifestyle categories such as Fashion, Health & Beauty, Scented Candles, Toys, Stationery, Travel Accessories and Digital Content, just to name a few. The partnership began in February 2021.

“At Perfetti Van Melle we are very excited that Licensing Matters, a brand expert with a genuine understanding of today’s market dynamics, will expand the Fruit-tella brand to innovative and authentic consumer products that are inspired by fruit and nature to offer the Fruit-tella fans more ways of enjoying the fruit experience they have been cherishing for 90 years. “, says Christine Cool, Licensing Area Manager of Perfetti Van Melle.

“We are thrilled to have been selected by the highly respected licensing team at PVM to help them execute this ambitious project”, says Felipe Noriega, VP & Regional Director EMEA, LMG. “Fruittella’s strong commitment to sustainability and their relentless innovation to continue improving the health credentials of their popular treats are at the heart of our partnership selection process. We seek licensees that embrace and embody these core brand principles.” 

Leila Loumi, Global Senior Licensing Director, LMG, shared more details about the program: “For young kids and tweens, we’re planning a fresh and colourful personal care range. We’ll be pursuing fun and vibrant make-up solutions for Generation Z-ers.  And we also plan to tap into Millennial and Generation X-ers’ sense of nostalgia for the Fruit-tella brand through fashion and digital gaming.”

SKYDANCE ANIMATION APPOINTS IMG AS WORLDWIDE LICENSING REPRESENTATIVE

Multi-Year Deal Will See Top Agency Develop Licensed Product Portfolios for Studio’s Animated Releases, Including Upcoming Feature Films Luck and Spellbound

SKYDANCE ANIMATION APPOINTS IMG AS WORLDWIDE LICENSING REPRESENTATIVE

Skydance Animation has appointed IMG as its global licensing representative for all animated releases, including its first two features, Luck directed by Peggy Holmes (Secret of the Wings, The Pirate Fairy) and Spellbound directed by Vicky Jenson (Shrek).

The multi-year deal will see the leading licensing agency develop extensive product licensing portfolios for Skydance Animation’s premium animated films and first-ever theatrical-quality animated television series created by the studio’s award-winning filmmakers.

“As we prepare for the debut of our first animation projects in the coming year, we are thrilled to be partnering with the world’s premier licensing agency to develop consumer products franchises that extend our stories and characters across retail platforms,” said Luis Fernández, Head of Consumer Products, Skydance.

“Skydance Animation has assembled a team of legendary talent that is reimagining animation with some of the most exciting new feature-length film and series animation anywhere today,” added Bruno Maglione, President of Licensing at IMG. “We’re proud to be on the ground floor of what promises to be an incredible journey of bold new stories, worlds and characters, and we look forward to building out engaging licensed product programs and experiences that bring them to life beyond the viewing experience.”

Academy Award-winner Jane Fonda will voice a lead role in Luck, written by Keil Murray, which centers around the unluckiest girl in the world, who after stumbling upon the never-before-seen world of good and bad luck, must join together with magical creatures to uncover a force more powerful than even luck itself.

Spellbound, is set in a world of magic where a young girl must break the spell that has split her kingdom in two. Written by Lauren Hynek, Elizabeth Martin and Linda Woolverton, the original score for the film hails from Academy Award-winner Alan Menken, with lyrics by Glenn Slater. Chris Montan serves as executive music producer.

Launched in 2017, Skydance Animation is using the power of animation to create original stories for global audiences of all ages, set in fantastic new worlds with unforgettable characters.

PLAZA IN A SWEET SPOT THIS SPRING WITH CHUPA CHUPS

In Japan the Chupa Chups licensing program has been going from strength to strength over the past two decades. The brand is represented by Sanrio Far East and has done many successful launches with Uniqlo, GU, Itochu, Casio, local fashion labels and co brandings with the popular Sanrio characters among others.

PLAZA IN A SWEET SPOT THIS SPRING WITH CHUPA CHUPS

This spring, Plaza, the lifestyle retailer which is popular with young people for its cool overseas product offer, has launched a Chupa Chups corner where fans of the brand can find an exclusive lollipop offer and select from a range of cute branded gadgets in pretty candy colors to make life sweeter. The corner has been launched this March and products will be available throughout the summer.

Plaza is a natural retail space for Chupa Chups as it embodies our brand’s philosophy to offer small treats that can make people’s lives more fun”, says Christine Cool, Area Licensing Manager Perfetti Van Melle.

Always supported by Sanrio Far East, Perfetti Van Melle also licenses its brands Mentos and Frisk, that are leading mint brands in the Japanese markets.

POMELO LAUNCHES SPECIAL COLLABORATION WITH CHUPA CHUPS

A Vibrant Collection of Fun, Retro-inspired Pieces Featuring Everyone’s Favourite Lollipop!

POMELO LAUNCHES SPECIAL COLLABORATION WITH CHUPA CHUPS

Pomelo announces the launch of a one-of-a-kind collection with Chupa Chups, a world-famous Spanish lollipop and confectionery brand. Since 1958, Chupa Chups has been a part of the childhood of millions of consumers worldwide. Pomelo merges a strong sense of this Chupa Chups tradition of sharing happiness for the dreamers of all ages through apparel and products that combine creativity and innovation.

Pomelo’s latest collection embodies the versatility of Chupa Chups candy: there’s a flavor for every mood and preference. With the ‘Forever Fun’ concept rooted at its core, the 16-piece contemporary collection appeals to customers who are all about fun, spontaneity, and exude positivity. Influenced by the retro rave trend with a retro-futuristic aesthetic and the Pop Kitsch style, the assortment includes t-shirts, bodysuits, denim pieces, fit and flare mini dresses, co-ords, and accessories – perfect for the high summer season.

Inspired by Chupa Chups’ best flavors – Raspberry, Orange, Cola Lemon, and Strawberries and Cream – the vibrant color palette of this collection is embossed across Pomelo’s best-selling silhouettes. The iconic Chupa Chups daisy insignia, fun lollipop, and signature striped prints prompt #PomeloGirls to reminisce over the carefree, childhood days, where lollipops were aplenty. To add to its specialty, the collection was partially crafted using sustainable cotton, powering up Pomelo’s range of items under its “Down to Earth” sustainable edit. Pomelo Girls are invited to shop this array of eye-catching designs and to stay fun and fashionable.

The Pomelo and Chupa Chups Collection will be available on the Pomelo app via iOS and Android, online at pomelofashion.com, and in-stores, in Thailand on 7 April, Singapore and the Philippines on 6 May, Indonesia on 24 May 2021 . Prices start at 390 ฿, SGD 19, IDR 169,000, and PHP 659.

SUGAR Cosmetics launches first-ever product collab SUGAR X WONDER WOMAN

Cult-favourite beauty brand, SUGAR Cosmetics launches first-ever product collaboration: SUGAR X WONDER WOMAN…a one-of-a-kind makeup collection for beautifully fearless women!

SUGAR Cosmetics launches first-ever product collab SUGAR X WONDER WOMAN

SUGAR Cosmetics, one of India’s fastest-growing beauty brands has launched their first-ever product collaboration, an invincible and super awe-inspiring SUGAR X WONDER WOMAN collection after acquiring the rights from Warner Bros. Media for a period of 1 year from the launch.

 

The range debuts with an impressive range of bravely-pigmented lipsticks in three charismatic finishes and two fearless mixed palettes that play up your strength and beauty like no other. Inspired by the legendary Wonder Woman, this grit-ful, spunky and vibrant hued limited edition makeup collection reflects everything Wonder Woman stands for – a boon companion, a true friend and the most trusted soul.

 

Coming right from the league of superheroes, this fantasy makeup collection cased in royal red, bold blue and regal gold packaging adorned with Wonder Woman’s iconic ‘W’ Logo is the ultimate beacon of oomph and will empower women to create fierce beauty looks that let them rule the universe, while looking perfectly wonderful!

 

Launching on International Women’s Day, this collection is not only an ode to the superhero but to all the women out there because for SUGAR, #EveryWomanIsAWonderWoman. The brand is also running a digital initiative with 8000+ influencers to celebrate every woman and encourages them to embrace themselves, just the way they are by embracing the scars, the struggles, the defeats and the wins; because everything she is, is everything she is meant to be.

 

Speaking about the new collaboration, Ms. Vineeta Singh, Co-founder & CEO, SUGAR Cosmetics said, “We are extremely excited with how our first-ever product collaboration line has turned out. SUGAR as a brand caters to strong, independent millennial women. This Women’s Day, we want to celebrate these women for who they are and for everything they’ve been through to become what they are today. This collection is for all those strong and fearless women! As SUGAR rapidly scales towards expansion, we hope that this wonderful collection will play a vital role in increasing our consumer base and help us scale our retail footprint from 10,000 stores to 40,000 stores before this year ends. I truly hope this collection is as loved and appreciated by all the women out there because they truly deserve the best, and that is what we’ve aimed for with SUGAR X WONDERWOMAN.”

 

Amrita Shinde, Head Of Brand Marketing, SUGAR Cosmetics adds, “SUGAR X WONDER WOMAN Product Collaboration launch couldn’t have been done at a better time than now. The past year – 2020 has brought out the never-seen-before tenacity & vigour to strive harder, beating any difficult situation. The proof of this has been the SUGAR team and customers who together led the brand to an increased revenue, even beyond pre-COVID levels. The intention of this collaboration was to showcase beauty meeting power and the limited-edition SUGAR X WONDER WOMAN collection is a tribute to every woman out there who is their own wonder women!”

 

The collection will also be promoted via SUGAR’s exclusive stores and kiosks, PAN India, through various experiential marketing activities and effective visual merchandise that has been setup.  The collection will be available on www.sugarcosmetics.com & all SUGAR exclusive stores and kiosks across the country, through the year until March 2022.

 

The collection consists of:

10 bold shades of mousse-textured, smudge-proof and transfer-proof lipsticks with waterproof finish that’s as graceful as it is spunky

10 bold shades of luxurious creamy formula that leaves your lips in a lightweight veil of opaque colour that sets to become a classy, matte finish that’s unlike any other

10 bold shades of fiery matte lipsticks that’ll deliver an insanely gorgeous highly pigmented finish which will stay matte and comfortable for up to 10 to 12 hours

This features six majestic eyeshadow shades in hues of peach, gold and bronze, both in matte and striking shimmer texture, a cool-tone bronzer, a beautiful matte peach blush and a punch-packing champagne gold highlighter

This features six valiant eyeshadow shades in hues of vivacious mauve pinks, rose gold, bronze, all in a mix of matte and shimmer texture, a flattering warm tone bronzer, a radiant peach blush and an unmatched, glow-giving honey gold highlighter

Priced at Rs.599/- onward…

 

CricketPang signs Rooh Entertainment as Official Rep in India

  • CricketPang is a comical animation about cricket, is ready to be released in India as well as in the global market.
  • CricketPang signs with Rooh Entertainment, a well-known brand marketing and licensing company, as a representative licensing agency in India. 

CricketPang signs Rooh Entertainment as Official Rep in India

Global character creation and animation production company YouNeedCharacter Co., Ltd. (spearheaded by CEO Minsu Song) has recently signed with a renowned brand marketing and licensing agency, Rooh Entertainment(spearheaded by CEO Rutika Malaviya) as the licensing agency in India for CricketPang. Here on out, Rooh Entertainment will be in charge of the local brand marketing and licensing activities of ‘CricketPang’. 

YouNeedCharacter is a company that creates animation and educational content with its original characters and is currently planning and producing ‘CricketPang’, a tv animation based on Cricket. It is currently in the final production stage and as the first stage of the launch, the comic series will be aired in India. Followed by other major countries.

CricketPang has signed with popular OTT platforms in India and is in talks with local companies to start its services in March 2021.

“Rooh Entertainment is one of India’s most active brand marketing and licensing companies. I am happy to work with such a good partner.” said the CEO of YouNeedCharacter, Minsu Song. “Our original animation, CricketPang, will soon start airing in the global media market, starting in India. We also plan to develop a full-fledged brand marketing and licensing business with competent partners such as Rooh Entertainment to grow the CricketPang brand in a short period of time.” He added.

Rooh Entertainment’s Rutika Malviya said of the partnership, “It’s interesting to see CricketPang, a children’s animation based on cricket, India’s most popular sport. The animation’s overall quality and the design of the character are excellent. If the CricketPang brand launches and positions itself well in India, I know it will be a huge success. So we plan to increase the value of the brand together using the business know-how possessed by Rooh Entertainment.”

The interest in the IP is high, considering the tremendous response that the recently launched CricketPang Kindergarten App (an educational app for kindergarten-age children) has received. Despite the pre-airing of the CricketPang animation, the app has exceeded 100,000 downloads in India. With CricketPang’s official YouTube channel, ‘CricketPang TV’ that launched in mid-January exceeding 18,000 subscribers and 4 million views, the scope for the early childhood education platform business is quite promising. Most of the views are from countries that are passionate about cricket such as India, Bangladesh, and so on. The possibility for successful commercialization locally is becoming clearer.  Discussions with major Indian publishers to publish a series of CricketPang books are on the cards. The publication is to be expected soon.

For the successful launch of the CricketPang brand in India, YouNeedCharacter is building a cooperative relationship with great partners and expanding through OTT broadcasting, publishing, mobile education apps, an official YouTube channel, and commercialization licensing. The future of CricketPang’s activities and brand expansion in the Indian market is something to look forward to.

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<YouNeedCharacter Overview>

YouNeedCharacter is an animation and character production company founded in 2017, by CEO Minsu Song, who previously has worked in Iconix, famous for their project ‘Pororo’. Actively developing characters and concepts for original character brand IPs and animations to advance into the Indian and global markets, especially with our flagship animation, ‘CricketPang’. 

Warner Bros. Consumer Products and Entergage Launch Scooby-Doo EATS

Warner Bros. Consumer Products and Entergage Launch Scooby-Doo EATS, Introduce Original Farm to Plate Options to the Frozen Food Aisles

Looks Like We’ve Solved the Healthy Frozen Food Mystery

Writers Joe Ruby and Ken Spears created the original series, Scooby-Doo, Where Are You! for Hanna-Barbera Productions in 1969. Nathen Mazri, world’s youngest Scooby-Doo licensee known to develop unique food concepts dedicated for pop icon cartoons related to food does it again and decided to create healthy (Farm2Plate) & delicious food products for the hungry dog, Scooby-Doo

Entergage Inc. in partnership with Warner Bros. Consumer Products announces new healthy and delicious frozen foods inspired by the world’s most lovable Great Dane, Scooby-Doo, and will bring Scooby-Doo EATS to popular grocery stores throughout Canada including pick-up stores like PenguinPickUp with over 24 stores. Fans and foodies can also browse the first-ever Scooby-Doo food distribution and virtual shopping site to peruse the full line. 

Scooby-Doo EATS will introduce three major products in the Canadian market – burgers, hotdogs and lasagna. Scooby-Doo EATS will source products from heritage breeds and traditional livestock breeds that do not require the use of added hormones, anti-biotics, or growth stimulants of any kinds. Every Scooby-Doo EATS purchase, over 55% of sales are returned to the farmers as seen on all their packaging. It is refreshing for the licensing industry and the frozen food aisle, indeed!

Scooby-Doo EATS’ angus burgers are made from beef raised by local Canadian farmers breeding Angus cattle for 20 years and are known for having the highest marbled and best-tasting beef raised without the use of added hormones, anti-biotics or growth stimulants of any kinds. Rooby-Rooby-Doo! Also, Scooby-Doo’s favorite – beef hot dog sare 100% RWA grass fed from birth to harvest without the use of hormones and anti-biotics on non-GMO grass. The cattle never eat grain in their entire lives. Jinkies!

Entergage CEO Nathen Mazri’s vision for Scooby-Doo EATS was to take a Farm2Plate (F2P) approach, a fresh take for the licensing and frozen food industry. The mission of Scooby-Doo EATS is to solve problems, eat well and DOO good in this world. Entergage believes in family run farms and has partnered with local farmers since 1902.  Artisan Farms provides Entergage frozen meats by working with more than 120 families running sustainable farms and continuing their tradition of natural livestock agriculture. 

“With Scooby-Doo EATS, we strive to be the “good brand,” said Nathen Mazri, CEO of Entergage Inc. “Millennials expect brands to do good in the world. At Scooby-Doo EATS we care about the healthy habits of the generations of tomorrow.” 


“We are excited to partner with Entergage to bring Scooby-Doo Eats to Canada,” said Robin Tameshtit,
Vice President of fashion, home, food, health, beauty, promotions and Canada for Warner Bros. Consumer Products. “This unique product line not only tastes good, but provides a heathier choice for us all.”

All their affiliated farms maintain the highest standard of ethical animal welfare and sustainable land stewardship approved by Global Animal Partnership for frozen meats. The farmers are members of Canadian Roundtable for Sustainable Beef & Verified Beef Producers. Scooby-Doo can solve every mystery and guarantees every animal in his farms is verified and fully traceable back to the farm of origin. 

The Scooby-Doo EATS “Big Cow” lasagna will also be available in the frozen aisle. The lasagna has been made of 100 percent semolina fresh egg Italian pasta since 1966. Its rich and delicious creamy béchamel sauce filled with multiple layers of orangey Bolognese, cheese, ricotta, & triple A grade ground minced beef with fresh farm tomatoes without artificial colors or canned tomato paste. The lasagna will be popular among busy millennials who want fast, easy and tasty gourmet with 25 grams of protein. 

Consumers are heading to the freezer, and growth is showing across all channels: frozen foods are up 28% in natural, 26% in regional grocery, and 18% in multi-outlet, according to SPINS data*. Due to the COVID-19 outbreak and reduced access to restaurants and fast casual business, a shift of consumer eating habits has caused the demand for frozen foods to soar. It is the perfect time to introduce Scooby-Doo EATS. Millennials are tired of the same old brands. 

Playboy Expands Global Footprint to India as International Demand Surges

Iconic Lifestyle Brand Continues to Grow Presence in Greater Asia Following Success of Fashion & Apparel Sales in China and Japan

Playboy Expands Global Footprint to India as International Demand Surges

Playboy Enterprises, Inc. (the “Company” or “Playboy”), one of the largest and most recognizable lifestyle brands in the world, today announces the expansion of its global consumer products business into India, in partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India. With a proven track record of highly successful brand extensions in over 180 markets worldwide, Playboy now looks to India as it seeks to expand its international footprint and unleash the brand’s lifestyle category offerings in the market.

“With Playboy’s proven track record as a leading fashion and lifestyle brand in China, Japan, Korea and Taiwan, we are confident that expansion into India to meet the young Indian consumers’ demand for streetwear fashion is the best next step in the evolution of our international roadmap,” said Ben Kohn, CEO of Playboy Enterprises. “We are enthusiastic about our partnership with Jay Jay Iconic Brands, who has demonstrated its ability to create exceptional shopping experiences for leading global brands.

The Playboy international portfolio has been flourishing for over 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the Millennial and Gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.

The Playboy and Jay Jay partnership was brokered by Ashish Saxena of MDR Brand Management. Both teams are working closely to identify other exciting extension opportunities in key lifestyle categories including beauty and grooming, food and beverage and sexual wellness.

Dr. Rohit Malhotra, CEO of Jay Jay Iconic Brands said, “Playboy is an amazing brand, rich in heritage and unique assets such as the Rabbit Head logo. The Indian market today is dominated by consumers under the age of 35, who represent more than 65% of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.”

Playboy demonstrates a clear vision to be the leading purveyor of consumer lifestyle product offerings worldwide. The Playboy brand currently holds retail operations (approximately 3000 POS) across online and offline channels, while seeing a continuously high purchasing demand across younger customers. The first collection of Playboy casual fashion, footwear and accessories are expected to launch in India in mid-2021 on select e-commerce platforms, followed by brick and mortar retail expansion in 2022 across top cities such as New Delhi, Mumbai and Bangalore, producing a true multichannel experience.

Playboy recently announced the change of its parent company name after the completion of its proposed business combination with Mountain Crest Acquisition Corp (Nasdaq: MCAC) (“MountainCrest”) from Playboy Group, Inc. to PLBY Group, Inc. to reflect its expansion into a leading global pleasure and leisure platform across multiple brands and businesses.

The Souled Store Partners With Times Network To Launch #ActNow Collection

More than 70% of people residing in urban India suffer or know of someone who has suffered from a mental health ailment.

The Souled Store Partners With Times Network To Launch #ActNow Collection

While awareness levels related to mental health ailments have gone up recently, conversations about mental health are still perceived as shameful. Thus, there is a pressing need to break these barriers and have these discussions out in the open. To dismantle the taboo around mental health ailments, Times Network has launched a special campaign #ActNow that targets the people around to act, rather than the one living with mental health issues.

The Souled Store has partnered with Times Network to launch a collection of three #ActNow t-shirts with the aim of breaking stereotypes and starting conversations about mental health. Proceeds from each t-shirt sold from this collection will go towards AASRA and will help raise awareness about mental health and fund crisis intervention for individuals suffering from mental health illness.

Explore the collection here: https://www.thesouledstore.com/artists/act-now

The Smurfs X Athletes Today Announces New Licensing Partnership For India.

Blue and small, standing only three apples tall, the Smurfs value team spirit and loyalty. They might be hard to tell apart at first, however, each Smurf has his or her own particularity. 

The Smurfs X Athletes Today Announces New Licensing Partnership For India.

The little blue characters have been entertaining generations of kids and families all around the planet and this new partnership with Athletes Today will contribute to expand their popularity and bring joy to the fans in India.

Peyo’s beloved characters are set to make a high-profile TV comeback in a brand-new dynamic 3D version. Built on pureSmurf DNA, the new series forgirls and boys is taking the charm and wacky comedy of the original to even greater heights, fitting in perfectly with today’s faster-paced world, an explosive package full of adventure and humour for the whole family to enjoy!

The Smurfs New TV series will be broadcasted in India on Nickelodeon and on Free-to-Air Channels.

“It was important for The Smurfs to have an agent in India and we’re thrilled to have Athletes Today on board to maximize the value of The Smurfs brand across a broad range of consumer products that embody the colourful world of The Smurfs.” says Véronique Culliford, President & Founder of IMPS / LAFIG and daughter of Peyo. “This partnership will ensure the introduction of an innovative program of The Smurfs branded products in India.”

“We are truly honored and excited to be representing The Smurfs in India. With the release of new TV series in 2021 we are looking at onboarding licensees across categories such as apparel, back to school, novelty items, etc. “ says Smita Mishra, Managing Director, ATSM.